MORNING CONSULT

This Morning Consult poll was conducted from August 1-3, 2014, among a national
sample of 1,825 registered 2014 voters. The interviews were conducted online and the
data were weighted to approximate a target sample of likely voters based on age,
race/ethnicity, gender, educational attainment, region, annual household income,
home ownership status and marital status. Results from the full survey have a margin
of error of plus or minus two percentage points.
POLL: DATA SECURITY
2
79%
80%
77%
80%
21%
20%
23%
20%
Total DEM
(38%)
IND
(32%)
GOP
(30%)
ABOUT 8 IN 10 REGISTERED VOTERS DO ONLINE
BANKING. NO SIGNIFICANT DIFFERENCE BY
POLITICAL PARTY.
Do you ever use the Internet to do any banking online?
Agree Disagree
By Party
Agree Disagree Agree Disagree Agree Disagree
Total
3
79%
82%
83%
80%
71%
21%
18%
17%
20%
29%
Total 18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
A SIMILAR TREND OCCURS AMONG AGE
DEMOGRAPHICS, WITH ONLY THE OLDEST
GENERATION POLLING SLIGHTLY LOWER.
Do you ever use the Internet to do any banking online?
Yes No
By Age
Yes No Yes No Yes No Yes No
Total
4
39%
44%
8%
2%
Excellent Good Only Fair Poor
10%
39%
34%
10%
Excellent Good Only Fair Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing
to secure customer accounts?
REGISTERED VOTERS MORE CONFIDENT IN THEIR
LOCAL BANK/CREDIT UNION THAN DEPARTMENT
STORES AND RETAILERS
5
84%
80%
86%
51%
45%
50%
11%
10%
8%
44%
46%
42%
DEM
(38%)
IND
(32%)
GOP
(30%)
DEM
(38%)
IND
(32%)
GOP
(30%)
A LARGE MAJORITY POSITIVELY VIEWS THEIR
LOCAL BANK’S EFFORTS TO SECURE CUSTOMER
ACCOUNTS, NO SIGNIFICANT DIFFERENCES
ACROSS PARTIES.
Excellent/
Good
Fair/Poor
By Party
Excellent/
Good
Fair/Poor
Excellent/
Good
Fair/Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing
to secure customer accounts?
Excellent/
Good
Excellent/
Good
Excellent/
Good
Fair/Poor Fair/Poor Fair/Poor
6
83%
84%
80%
86%
60%
53%
45%
43%
10%
11%
10%
8%
34%
42%
49%
47%
18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
A LARGE MAJORITY POSITIVELY VIEWS THEIR
LOCAL BANK’S EFFORTS TO SECURE CUSTOMER
ACCOUNTS, NO SIGNIFICANT DIFFERENCES
ACROSS PARTIES.
Excellent/
Good
Fair/Poor
By Age
Excellent/
Good
Fair/Poor
Excellent/
Good
Fair/Poor
How would you rate the job your local
bank or credit union is doing to secure
customer accounts?
How would you rate the job department
stores and retail chain stores are doing
to secure customer accounts?
Excellent/
Good
Excellent/
Good
Excellent/
Good
Fair/Poor Fair/Poor Fair/Poor
Fair/Poor
Excellent/
Good
Fair/Poor
Excellent/
Good
7
27%
33%
10%
8%
65%
73%
45%
34%

[VALU
E]

[VALU
E]
7%
10%
11%
5%
29%
37%
MOST VOTERS IN ALIGNMENT ON BEING MORE
LIKELY TO ENGAGE WITH A COMPANY THAT HAS
NO HISTORY OF PERSONAL DATA BREACHES.
Breaches of personal data by a company make me
less likely to engage in electronic transactions
with them.
Str Agree Agree
Str
Disagree
Disagree
Total
I’m more likely to engage in electronic
transactions with a company that has a history
of no personal data breaches.
Data breaches are an unavoidable part of the
modern world.
I do not change my behavior with regard to
retailers or electronic transactions based on
news
I hear about data breaches.
8
66%
70%
66%
60%
11%
10% 10%
13%
Total DEM
(38%)
IND
(32%)
GOP
(30%)
OVERALL STRONG MAJORITIES SAY LESS LIKELY
TO ENGAGE IN ELECTRONIC TRANSACTIONS WITH
COMPANIES WITH DATA BREACHES.
Breaches of personal data by a company make me less likely to engage in
electronic transactions with them.
Agree Disagree
By Party
Agree Disagree Agree Disagree Agree Disagree
Total
9
46%
52%
51%
44%
38%
29%
19%
24%
33%
34%
Total 18-29
(16%)
30-44
(25%)
45-64
(38%)
65+
(21%)
DATA BREACHES THOUGHT TO BE UNAVOIDABLE IN
THE MODERN WORLD BY ALL AGE DEMOGRAPHICS,
OLDER GENERATIONS LESS SURE.
Data breaches are an unavoidable part of the modern world.
Agree Disagree
By Age
Agree Disagree Agree Disagree Agree Disagree Agree Disagree
Total
MORNING CONSULT