Heather Castillo

Email: heather.castillo637@gmail.com Cell: (646) 896-4770

Marketing major with experience working in event planning, marketing management, project management and promotions. Thorough attention to
organization and strong interpersonal skills ensures successful results and positive business relationships.

EDUCATION:
08/06- 12/10 Pace University, New York City, NY
Lubin School of Business, BBA Marketing- Marketing Management Major
EXPERIENCE:
4/14-Current FOX NETWORKS, LOS ANGELES, CA
Fox Audience Strategy (Project Temp)
 Support the development/planning process of large scale events promoting FOX releases
 Conduct various research projects to support department initiatives
 Maintain department social media sites & lead partnership initiatives
 Create and maintain result databases based on research projects to support future initiatives
 Assist with the development of the new Fox Writer’s Initiative and Director’s Initiative
 Manage department calendar and work as the customer support manager during events

10/12-4/14 STRITA, CREATIVE CONSULTING, LOS ANGELES, CA
Events Director & Special Project Assistant
 On-site event project manager & event planning management
 Worked with clients to develop unique event and marketing strategies for brand development
 Created detailed reports showing results of marketing strategy
 Secured sponsorships for events and managed PR efforts for each event
 Tour Production Assistant for Kanye West & On-Set Producer for Z-Hera Music Video
 Talent booking and talent relations management
 Created and maintain STRITA’s social media sites

9/12-4/14 CLEAR CHANNEL, RADIO ADVERTISEMENT, LOS ANGELES, CA
Sales Planner (Contract Employee)
 Project Management- managed national advertising inventory and set market rates
 Developed sales strategy to maximize sales in each market
 Liaison between national sales reps and contracts department
 Provided alternative sales strategies when sales orders could not be cleared
 Reviewed and corrected incorrect order forms

01/12- 7/12 RADIOTAG, ENTERTAINMENT MARKETING, NEW YORK, NY
Project Management/Event Planner
 Event Planning (secured event space, hired staff & equipment booking)
 Secured all radio stations for promotions
 Created detailed reports showing clients promotion results
 Casting for event staff, brainstormed and implemented unique promotional ideas
 Artist Relations & Venue Relations Manager, Production Assistant for marketing videos

01/11- 1/12 AMERICAN EXPRESS, DEPARTURES MAGAZINE, NEW YORK, NY
Executive Assistant to Associate Publisher, Director of Watch & Jewelry and Director of Digital
 Handled heavy travel, expenses, meeting reservations and calendars
 Prepared all sales presentations, managed office contact sheet and prepared all media kits
 Prepared RFPs for accounts valued over $100,000 and secured event partners
 Compiled research and secured ad positioning for prospective clients
 Assisted in closing new business by attending sales calls and collaborating during brainstorms

02/10- 01/11 MARKET DEVELOPMENT INC., NEW YORK, NY
Promotions Manager (Contract Employee)
 Assisted CEO in organization of representative’s contact and professional info
 Street team management
 Lead Corinne Bailey Rae’s lifestyle promotions for The Sea album
 Performed target market research for Christina Aguilera and Glee promotions
 Lead marketing strategy for Sade, Nora Jones, Corinne Bailey Rae and Alison Iraheta