Safety Day

Clarksville Athletic Club
Presented By: Ambyr Barr Cheryl Berardo Judith McAuley

Overview

CAC

Clarksville Athletic Club

 Established in 1993  To create and maintain best recreational, social, and fitness facility in the area  To establish a good reputation and to become an integral part of the community  Commitment and participation has always been a major focus in how they proudly give back to the community  Frequently volunteer their facilities for local events

Situation Analysis

Publics
•  Children   Ages 3-14   Educating through entertainment   Benefiting through fire safety, general safety and internet safety •  Parents   Concern for children’s safety will motivate parents to attend the safety day   Provide transportation and motivation for children to attend the event

Internet Safety
•  Children
  20% of teens believe it is safe to share personal information over the internet   90% of children between the ages of 5-17 use computers   According to the Center for Missing and Exploited Children an average of 150 children each week fall victim to online predators

•  Parents
  22% of teenagers have reported their parents have never discussed internet safety them   Focusing on educating parents as well as children will encourage preventative measures

Fire Safety
•  Children
  Children set over 35,000 fires annually   According to the Fire Safety Administration, toddlers ages 3-4 set a large number of fires in homes by playing with matches

•  Parents
  According to the Fire Safety Administration children who are not given proper guidance are more likely to start fires   Children under the age of five are curious about fire   Children make up 15-20% of all fire deaths

General Safety
•  Children
  The number one health risk for children under 14 is injuries   In 2006, 479 children were kidnapped in Tennessee   In 2006, almost 900 children were the victims of rape in Tennessee

•  Parents
  Research has shown that children are more likely to discuss safety with parents if the parents begin the discussion.   According to powerofparentsonline.com 52 % of parents want more resources to keep their family safe.

Objectives
•  To have 200 parents and children (ages 3-14) attend the event •  To raise awareness among all participants, generating excitement among children about safety issues by 50 percent •  To provide each child attending with an ID me safety card •  To obtain at least $2000 sponsorship funding, not including free food donations from sponsors

Timeline
December
•  Initial Planning   Set date   Determine location   Parking   Recruit sponsors and speakers   Security   Insurances and Permissions

January
•  Meet with graphic designers •  Advertisement   Billboards   Fliers •  Hire photographer/ videographer

Timeline
February
• Recruit volunteers • Rent tent

March
• Confirm speakers • Billboards go up • Open website • Meet volunteers

Timeline
April
•  14th: Hand out fliers •  18th: Distribute news releases •  19th-25th Run ads •  21st: Send media advisory •  21st : Confirm speakers and food •  23rd: Meet with volunteers •  26th: Safety day at 10am •  27th - 21st: Analysis of media coverage; analyze visits of website •  28th: Send out thank-you notes and small gifts

Day of Timeline
•  April 26th:
                  set up at 8am sign-in station must be ready by 9:30am; available till 10:30 am volunteers help children create their name tags start creating IDme tags divide children into groups according to age presentations 10:30-11:30 11:30-12:30: lunch start cleaning up food area 3:30pm – 5:30pm: cleaning up
10:30-11.30 Fire Police Internet 11:30-12:30 Lunch Lunch Lunch 12:30-1:30 Police Internet Fire 1:30-2:30 IDme tags & certificates Fire Police 2:30-3:30

Age Time group 3-6 7-10 11-14

IDme tags & Certificates IDme tags & Certificates

Promotions
•  Newspapers
 Press Release  Paid Advertising

•  Radio Stations
 Press Release  Radio Interview

•  Television Stations
 Media Advisory

Advertisements
• Billboards • Newspaper Ads • Fliers • Website
www.zdell.com/safetyday

Sponsors
• Monetary
 City Hall  Chamber of Commerce  Trane

• Trade Out
 Ruby Tuesday  Papa John’s Pizza  Domino’s Pizza

Budget
Expense  Police Officers  Graphic Designer  Photographer  Subtotal   Tent  Drinks (Soda &  Water)  B&W CerIficates  BuVons  ID Cd  Plates, Forks,  Napkins  Subtotal  Quan+ty  Staffing  9  5  3     Supplies  1  1  200  200  200  1     Total  Cost per  Item  Total Cost    $20.00   $50.00   $75.00   Promo+ons’ Expense      Newspaper Ads  2  $150.00   $180.00       11x17 Poster  100  $0.75   $250.00       8.5x11 Flyers B&W  300  $0.17   $225.00       Billboard PrinIng  5  $80.00   $655.00       Billboard PosIng  5  $100.00       Web Page  1  $150.00   $300.00              $50.00       Subtotal  $20.00       Total Expenses        Type of  Dona+on  Monetary  Food DonaIons  15 Pizzas  15 Pizzas        Total Value  $300.00   $75.00   $51.00   $400.00   $500.00   $150.00   $0.00   $1,476.00   $4,676.00   Total $ 

  

$300.00   $50.00   $0.10  

Sponsor  $0.50   $100.00      $10.00   $2,000.00       Outside DonaIons  $75.00   $75.00       Ruby Tuesday  $2,545.00       Papa Johns      Dominos 

$3,000.00   $3,000.00   $150.00      $75.00      $75.00     

  

Total  Sponsorship  Total Expenses  Income     ($4,676.00)  $3,000.00     

BoVom  Line      Subtotal  ($1,676.00)      

     

$3,300.00   $3,000.00        

Evaluation
• Survey • Number of people attending • Hits on the website • IDme cards given out • Total donations

Questions?
The End.