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Television Market – China
August 2014
2
Executive Summary
Market
Overview
Drivers &
Challenges
Competitive
Landscape
Television market is one of the most rapidly growing industries in China
China is emerging as the leading manufacturer of flat panel television sets in the world
Key Players
Hisense Electric
Company Ltd.
Konka Group
Company Ltd.
Sony
Corporation
Shenzhen MTC
Company Ltd.
Sichuan Changhong
Electric Company
Ltd.
TCL
Corporation
Government
Initiatives
Supportive policies of the Government
‘Home Appliances to the Countryside’ subsidy program
Drivers:
 Government Subsidies
 Rising Population and Urbanization
 Rising Disposable Income
 Growth in the Retail Chain
 Rise in Online Shopping
 Extensive Usage of Plastic Money
 Changing Lifestyles
Challenges:
 Rising Labour Costs
 Rise in Online Media
 Rapid Technology Development
Rising Penetration in Low Tier Cities
Mergers and Joint Ventures
Technology Innovation
Trends
TELEVISION MARKET IN CHINA 2014.PPT
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Exports and Imports
•Drivers and Challenges
•Government Initiatives
•Trends
•Competitive Landscape
•Market Opportunities
•Strategic Insights
•Appendix
TELEVISION MARKET IN CHINA 2014.PPT
4
Economic Indicators (1/3)
Current Account Balance
Exchange Rate: Half Yearly
364.43
287.48
238.50
213.70
201.72
237.62
0
100
200
300
400
USD bn
2015e 2014e 2013e 2012 2011 2010
6.17
6.18
6.16
6.12
6.11
6.15
6.12
6.10
6.08
6.10
6.12
6.14
6.16
6.18
5/1/14 4/1/14 3/1/14 2/1/14 1/1/14
6.11
6.09
6.10
USD/INR
6.16
6.16
6.17
6.14
Period Low Period High Period Average
TELEVISION MARKET IN CHINA 2014.PPT
5
Television units have witnessed rapid technology leaps over
the last decade
1907
2009
2007
• Text
2010
• Text
2005
• Text • Text • Text
•Text
•Text
TELEVISION MARKET IN CHINA 2014.PPT
• Text
6
Global television market sales is primarily dominated by LCD
television units
Market Overview – China (1/3)
Television – Market Size & Growth
• Text
0
50
100
150
200
x2
20--
x1
INR bn
X%
20--
x6
20--
x5
20--
x4
20--
x3
20--
TELEVISION MARKET IN CHINA 2014.PPT
7
Import and Export of HS Code – 852871 (1/2)
Import – Value Wise
Export – Value Wise

Note: HS Code 852871 – Reception apparatus for television, may incorporate radio
Major Importing Nations – Value Wise (2013)
Major Exporting Nations – Value Wise (2013)
0
5
10
20
15
USD mn
20--

x4
20--
x3
20--
x2
20--
x1
Value
3.7%
20.2%
21.9%
52.5%
1.7%
Country b
Country e
Country c
Country a
Country d
200
300
100
400
0
USD mn
20--

x4
20--
x3
20-
x2
20--
x1
Value
14.9%
15.9%
15.9%
16.4%
36.9%
Country d
Country c
Country c
Country b
Country a
TELEVISION MARKET IN CHINA 2014.PPT
8
Drivers & Challenges – Summary
Drivers
Government Subsidies
Rising Population and Urbanization
Rising Disposable Income
Growth in the Retail Chain
Rise in Online Shopping
Extensive Usage of Plastic Money
Changing Lifestyles
Challenges
Rising Labour Costs
Rise in Online Media
Rapid Technology Development
TELEVISION MARKET IN CHINA 2014.PPT
9
Trends- Summary
Key
Trends
Focus on Rural India
More Selling Points
Increased Number of
Players
TELEVISION MARKET IN CHINA 2014.PPT
10
Public : Domestic Company – Company 1
Key People
Products and Services
City A
Company Information Offices and Centres – India
Corporate Address
Block ABC
City XYZ
Tel No.
123456
Fax No.
1234567
Website http://www.abc123com/
Year of Incorporation
20--
Category Products/Services
Product 1 P1,p2,p3
Name Designation
ABC abc
XYZ xyz
MNO mno
TELEVISION MARKET IN CHINA 2014.PPT
11
Financial Snapshot Key Ratios
Financial Summary
Public: Domestic Company – Company 1
• The company incurred a net profit of INR A mn in FY 20--, as
compared to net profit of INR B mn in FY 20--
• The company reported total Income of INR X mn in FY 20--,
registering an increase of r % over FY 20--
• The company earned an operating margin of d1 % in FY 20-- an
decrease of k % points over FY 20--
• The company reported debt to equity ratio of g in FY 20--, an
increase of r % over FY 20--
Financial Summary
Indicators Value (DDD/MMM/YYYY)
Market Capitalization (INR)
a
Total Enterprise Value (INR)
b
EPS (INR)
c
PE Ratio (Absolute) d
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin a1 a a2 a3 a4
Net Margin b1 b b2 b3 b4
Profit Before Tax Margin c1 c c2 c3 c4
Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
Return on Working Capital f1 f f2 f3 f4
Return on Assets g1 g g2 g3 g4
Return on Fixed Assets h1 h h2 h3 h4
Cost Ratios
Operating costs (% of Sales) i1 i i2 i3 i4
Administration costs (% of
Sales)
j1 j j2 j3 j4
Interest costs (% of Sales) k1 k k2 k3 k4
Liquidity Ratios
Current Ratio l1 l l2 l3 l4
Cash Ratio m1 m m2 m3 m4
Leverage Ratios
Debt to Equity Ratio n1 n n2 n3 n4
Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Efficiency Ratios
Fixed Asset Turnover q1 q q2 q3 q4
Asset Turnover r1 r r2 r3 r4
Current Asset Turnover s1 s s2 s3 s4
Working Capital Turnover t1 t t2 t3 t4
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
Net Income Revenue
0
2
4
6
0.00
0.05
0.10
0.15
20--
x4
20--
x3
20--
x2
20--
x1
TELEVISION MARKET IN CHINA 2014.PPT
12
Key Recent Developments
Key Business Segments Key Geographic Segments
Public: Domestic Company – Company 1
Description News
Overview • It sells product A under the brand name of ‘abg’ & ‘def’
Production facilities • In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern
• Promoters of the company hold j % of the share while k % is held by general public
Clients
• Clients are spread across ghj countries spanning across t continents
Investments
• The company wants to invest INR K mn in a company through a joint venture in Country 2
producing product a and product b
• So far the company invested INR 0.C mn in company A in country A
0
2,000
4,000
6,000
20--
d
20--
c
20--
b
20--
a
Enamelled Wire and Strips
0
2,000
4,000
6,000
20--
c1
20--
b1
20--
a1
India
TELEVISION MARKET IN CHINA 2014.PPT
13
• Text • Text
• Text • Text
T
O
W
S
Public: Foreign Company – Company 2
TELEVISION MARKET IN CHINA 2014.PPT
14
Thank you for the attention
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Television Market – China 2014 report is a part of Netscribes’ Technology Series.
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TELEVISION MARKET IN CHINA 2014.PPT

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