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Analysis of Aravind Eye Care System
by Nyamweya
About Aravind Eye Care System
Aravind Eye Care System based in Madurai City, India is among the largest
provider of eye care services in the world. The health care facility has a capacity
of handling an approximation of 6000 outpatients, 1000 surgeries, and conducting
examination for over 1500 patients. The Organization’s core mission as set by its
founder, Dr Govindappa Venkataswami is elimination of unnecessary blindness
among individuals. This task involves provision of total eye care especially to
India’s vast array of people suffering from eye problems including visual
impairment. The founder, and other management partners were triggered to
initiate these projects since the outreach camps organized by the other NGOs and
the government could only reach 7 % of these people in rural areas. Hence,
Aravind Eye Care System was established in order to reach and assist more
people in rural areas. Currently, the institution has seven base hospitals operating
in Kolkata, Gujarat, Uttar Pradesh, and Tamil Nadu among other areas. There are
also 5 eye clinics and more than 36 community centers (Velayudhan, et al, 2011).
Organization and Staffing
In every community eye clinic, there is one ophthalmologist, five staff members,
one medical record staff, one technician, a councilor and one paramedic. Every
vision center has one refractionist/technician, an optician, and a councilor. The
outreach program by Aravind comprises of six camp managers, eight-
administration assistants, and 26 organizers for camp programs. The pattern of
staffing differs for each type of camp. Camp organizers are responsible for setting
the targets in terms of beneficiaries, and the number of camps to be organized.
Aravind considers its human resource as the core of its functions. Doctors are
therefore, compensated accordingly based on market rates as part of motivating
them to perform their roles effectively. In addition, these personnel are selected
based on their expertise and attitude towards the job, thus the reason services at
this firm are deemed impeccable.
Aravind’s Approach in Its processes
The aim of Aravind Eye Care is to offer quality eye care at affordable prices. It
focuses on providing eye care services to all calibers of people, irrespective of
their economic status. However, at the same time, it endeavors to be financially
self-sustaining. The eye care system provided by this entity includes ophthalmic
equipments, eye banks, a manufacturing plant for supplies, community outreach
programs, a medical research foundation; community based basic and secondary
eye care clinics, consultancy services, education and training. Two thirds of its
patients are given free eye care services, through the revenue acquired from one
third of patients who pay for the services. Aravind has a culture where employees
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are accountable for the services they provide, disciplined, and responsible to
patients. The respect, and concern shown to patients despite their economic
status, has over the years helped to boost the company’s image in the long run.
The company endeavors to take care of people with visual impairment, and
providing necessary treatment on eye related health conditions.
Aravind approach is reinforced by high productivity, which is supported by high
volumes, its people, and technology. Large volumes of operations sustain its low
cost operations. Additionally, the large volumes assist in recovering equipment
costs in a faster manner in comparison with the longer payback times associated
with many other, similar entities. Further, Aravind is focused at recruiting capable
practitioners, and those with the right attitude on the job. It also trains and
motivates them accordingly in order to work efficiently and produce better
outcomes. The productivity of practitioners in this entity is far higher than the
productivity of similar firms in this locality. This is because at times, they performed
multiple responsibilities. Effective management of the health care services has
also been very helpful in leveraging the cost of providing free services to patients
of poor economic status.
Services and Operations
As at present, Aravind conducts cataract surgery as well as a multi -specialty eye
care. It also specializes in treatment of cornea disorders, retinal disorders,
glaucoma, neuro-ophthalmology, pediatric ophthalmology, low vision, and Uvea
disorders. This firm also offers rehabilitation services in the case when the eye
problems are untreatable. Other services and operations by Aravind include
community outreach programs with services such as eye screening and treatment
for various eye related problems for all different groups of people. These
programs also offer hospital appointments when necessary.
Pricing of Its Services
In general, Aravind provides competitive rates for its services in relation to the
rates offered by similar entities. This means that they charge a relatively lower
fees from its patients compared to their competitors. However, patients who pay for
the services are those with middle or high economic background. Patients from low
economic background are often given free services including consultation and
surgical procedures, which do not need expensive supplies. In recognition that
there were patients who could not afford any type of services, the organization
also provides free accommodation, postoperative medication, transport, food, and
health follow up.
Velayudhan, K.S., Sndaram R. M., Thurasiraj (2011). Aravind Eye Care System:
Total Eye Care to the Rural Population, University of Western Ontarion, Richard
Ivey School of Business Foundation
Last updated on July 2, 2014
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