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QUICK GUIDE TO BUSINESS PLAN

1. EXECUTIVE SUMMARY
a) Description of Business
b) Company Background
c) Problem/Solution
d) Product/Services
e) Business Model & Distribution Channels
f) Financial Projections
g) Management Team, Current Investors,

2. COMPANY PROFILE
a) Name of Company
b) Date of Incorporation
c) Company Registration No.
d) Company Address, Tel & Fax
e) Factory Address, Tel & Fax
f) Contact Person (Name, Designation, Tel. and E-mail)
g) Email and Homepage of Company
h) Equity Structure :
 Authorised Capital
 Paid-up Capital
i) Shareholders:

Shareholders Name Nationality
No. of
Shares
%


Total
j) Board of Directors:
Name Nationality Address


k) Brief History/Background of Company
l) Current Capabilities of Company
( Include A List of Existing Equipment/Machinery and the Number of
Technical Personnel)
m) Details of Key Management with Brief Write-Up on Qualification &
Experience
n) Details of Technical Team with Brief Write-Up on Qualification &
Experience
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o) No. of Employees
Category No. of Personnel
(current)
No. of Additional
Personnel (proposed
with growth projection)
1. Management
2. General Staff
3. Factory Workers
4. Support Staff
5. Technical Personnel:
 Engineer
 Technician
 Supervisor

Total
p) List of Subsidiaries/Parent/Holding Companies
q) Company Secretary (Name, Address, Tel)
r) Auditor (Name, Address, Tel)
s) Employment and Other Agreements
t) Stock Option and Bonus Plans
u) Shareholders’ Rights and Restrictions
3. BUSINESS OVERVIEW
a) Industry Perspectives
b) Company Overview and Business Model
c) Product(s) and Service(s)
d) Entry and Growth Strategy
e) Entry Barrier
f) Gestation Period
g) Stage of Product Cycle
h) Value Propositions

4. BUSINESS MODEL
(Refer to the coach class discussion)

5. DESCRIPTION OF TECHNOLOGY
a) Background/ History of Technology
b) Description of the Technology (Product and/or Process)
c) Describe the ‘Core’ Technology of the Product/ Process
d) Technology Applications
e) Technology Life Cycle
f) Competing Technologies


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6. INTELECTUAL PROPERTY RIGHTS
a) Number of Patents/ Licenses/ Prototypes/ Designs involved in Project
b) Description of Patents/ Licenses
c) Technology/Patent/License Owner
d) Technology Stage – Development/Prototype/Ready for
Commercialisation
e) Patent/Prototype or Design Fees and Mode of Payment
f) Patent Expiry Date
g) Key Items or Rights given in Licensing Agreement
 Technology Ownership
 Improvements of the Technology
 Training
 Marketing Rights
h) Licensing Period
i) Licensing Fees (Provide Breakdown, Mode of Payment and Duration)
j) Royalty payment
k) Copyrights and Trade Secrets


7. MARKETING PLAN
a) Overall Marketing Strategy
b) Pricing Strategy
c) Sales Tactics
d) Service and Warranty Policies
e) Advertising and Promotion
f) Strategic Alliances – Local and Foreign
g) Distribution Channels
h) Projected Market Share: Short/Medium/Long Term
i) Sales Projections
j) Marketing Schedule (Gantt chart)

8. OPERATIONAL PLAN
a) Production Capability
b) Production Process Chart
c) Production Facilities
d) Required Approvals and Licenses
e) Manufacturing Schedule (Gantt chart)

9. RISK ANALYSIS
a) SWOT Analysis
b) Type of Risks and Mitigating Factors
 Technology Risks
 Implementation Risks
 Market Risks
 Others

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10. FINANCIAL PROJECTION
a) Latest Management Account
b) Projected Income Statements
c) Pro-forma Balance Sheets
d) Projected Cash Flow Analysis
e) Assumptions
f) Breakeven Chart and Calculation