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Brand Communicates….

Media Broadcast…
People Perceive…
Mumbai Indians V/S Kolkatta Knight Riders
Therefore Consultancy and Services Pvt. Ltd.
THE IPL OF BRANDS
Match:01 Mumbai Indians V/S Kolkatta Knight Riders
Match : 01
Mumbai
Indians
Kolkata
Knight
Riders
V/S Best:
Won the IPL
trophy in 6
th

season ( 2013)
Best:
Won the IPL
trophy in 5
th

season ( 2012)
$9.88
$9.90
$9.92
Mumbai
Indians
Kolkatta
Knight Riders
Amount invested
Amount invested
in mn
$67
$69
$71
$73
Mumbai
Indians
Kolkatta
Knight Riders
Franchise brand value
Franchise brand
value in mn
Match Start
8.06PM
Match End
11.19PM
Mumbai Indians V/S Kolkatta Knight Riders
Total match Broadcast time
3hrs 25 min
Actual Match Broadcast Time
2hrs 48 min
Ad Broadcast Time 37.11 min
30 min 0 min
1hr
1hr 30 min
2 hr
2 hr 30 min
3 hr
3 hr 30 min
4.36
25.64
7.1
22.9
4.2
25.8
5.55
24.45
6.25
23.75
6.2
23.8
2.25
27.7
5
Time period:16thApril Source: BuzzAngles
37.11
167.89
Time in minutes
Ad Duration in min
Match Broadcast in
min
Brand Wise Insertion & Duration
0%
5%
10%
15%
20%
Idea Amazon.in Set Wet Deo Blue Star Airtel Havells Fan Vodafone Aircel K-Touch
Mobiles
Mentos
No Of Insertion
No Of Insertion
0%
2%
4%
6%
8%
10%
Vodafone Airtel Havells Fan K-Touch
Mobiles
Amazon.in Set Wet Deo Mentos Idea Aircel Blue Star
Duration In Minutes
Duration In Minutes
Time period:16thApril Source: BuzzAngles
Category Wise Insertion & Duration
0%
5%
10%
15%
20%
25%
Durables Food &
beverages
Telecom Auto Online
shopping site
Telecom
Products
Personal
Accessories
Building
Material
Entertainment Franchise
No Of Insertion
No Of Insertion
0%
5%
10%
15%
20%
25%
Telecom Durables Food &
beverages
Online
shopping site
Auto Personal
Accessories
Telecom
Products
Building
Material
Entertainment Franchise
Duration In Minutes
Duration in Min
Time period:16thApril Source: BuzzAngles
BuzzAngles
Social Media Listening
Social media is a virtual world full of jargons and in most cases not completely
understood. It’s a seamless world where communication travels faster than
thoughts. While brands use various mediums, measurement of the impact is
a grey area. BuzzAngles focuses on measuring the effectiveness of these
digital communications through continuous feedback with detailed analytics

 Understand the cognitive sentiments behind every communication
 Take corrective measures and improve and enhance your communication
 Communicate in the language familiar with the TA
BuzzAngles..
Mention Analytics
Brand Communicates, Media Broadcast and People Perceive. There is always
a possibility of a gap between what was communicated and what was
perceived. Besides tracking one’s category, competition is also crucial

 Understand the media coverage and tonality
 Mapping the brand in the competitive landscape
 Understand the Digital PR space in more detail and the trends of business
sector
 To know about BuzzAngle Platform Click Here

About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20

www.thereforeindia.com

info@thereforeindia.com

Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.

Email:
dayanidhi.m@thereforeindia.com
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com
You Plan Therefore You Succeed
Thank You
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