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Our mission is:
To be very successful by effectively utilizing the philosophies of high quality advanced techniques, and
customer services. To become the premier garments brand offering the highest quality products and
customer service while saving customers money and making positive contributions to our environment.
Our vision is:
To be respected as an ethical and sustainable company and acknowledged as the leading provider of
Our product is Solar Covers. Solar plates are used in this mobile cover. These plates store energy and
transfers it (through a wire) to mobile phone in order to complete the charging. These covers are for
mobiles like iphone,samsung galaxy (S2, S3 etc), A8, A10 and some other mobiles like these. We have
targeted high class people and also the middle class. Technology is always introduced at high prices but
our prices are reasonable. The higher class and middle class people can easily afford it. In our market
research, we have concluded that everyone want this technology because of load shading and heavy
chargers so it is beneficial for us. There is no competitor in market because this technology is first time
Owners of the company are:
Waqas Malik Uttra
Amara Saleem
Saira Mariyam
Anam Shabir
Wazeer Munawar
company will capture more market shares in future because of uniqueness. Through market survey and
by distributing questionnaire we have concluded that there is more demand for our product and people
will use it.


Owners: Waqas Malik Uttra
Amara Saleem
Saira Mariyam
Anam Shabir
Wazeer Munawar
BOD: Waqas Malik Uttra
Amara Saleem
Saira Mariyam
Marketing Executive: Waqas Malik Uttra
HR Executive: Amara Saleem
HR Manager: Anam Shabir
Accountant: Saira Mariyam
Junior Accountant: Wazeer Munawar
Type of business: Partnership
Address: Shop # 56 1
floors, Trust plaza, Fatima Jinnah road Sargodha.
Contact Information:
Web site:
Phone#: +923350460046


Mission Statement:
To be very successful by effectively utilizing the philosophies of high quality advanced techniques, and
customer services. To become the premier garment brand offering the highest quality products and
customer service while saving customers money and making positive contributions to our environment.

Vision Statement:
To be respected as an ethical and sustainable company and acknowledged as the leading provider of
Business objectives:
Customer Services
Employee retention
Core values
Maintain financing
Change management
Business goals:
Brand health
Marketing optimization
Revenue generation
Operational efficiency
Customer experience
Enhance quality of life
Creating goodwill


Product and services
Product Name: Shirts
Product type: Specialized goods
Product Specification: Shirts (Export Quality).
Product line: Garments
Services: Repairance / claim

Marketing Plan
Market Research:
We have done market research in order to check the response of our customers in our targeted
market. It is necessary because we dont know much about our customers and their choice.

We are introducing our product in market of Lahore and Faisalabad.
Well capture 80% shares in market.
We have opportunity to expand our business into new markets by increasing our outlets.


Barriers while entering the market with new Brand name:
1. Consumer acceptance and brand recognition
2. Training and skills
3. Tariff barriers and quotas
4. High production costs
5. High marketing costs
How to overcome these barriers?
1. We are new in market having no recognition of our brand. People are not familiar with
our brand name so there is need to create awareness. Well create awareness by
advertisement through print media, electronic media etc.
2. We have new employees and workers. Some of them are semi skilled, some are skilled
and some others are non skilled so well train them for working in our organization so
that we can enhance productivity and efficiency. This task will be done by members of
our HR department. Other way is to hire all skilled members to reduce cost and to save
3. Tariff barriers and quotas can create hurdles so well avoid importing raw material from
other countries so that taxes could be lessened, in this way overall cost will be reduced.
4. In order to overcome high production cost, we can contact with the supplier who
provide raw material at lowest cost in this way overall production cost will be reduced
and there are more chances to earn more profit.
5. While entering in new market we have to bear many costs like cost on advertisement
etc so this cost can be reduced by promoting product at just targeted market and
advertisement through ads on face book and wholesalers etc.

Factors that can affect the company

Change in Government regulations:
Government can affect the company in several ways;
it can impose more taxes on imports and can also ban the import of raw material. In this way
company will bear loss. So change in regulations has bad impact.

Change in the economy:
Change in economy is the most dangerous factor for our company.
If economic conditions change, like taste of people, demand, environmental changes, these can
affect our company badly.

Change in your industry:
Due to energy crisis etc or if technology changes occur in industry then
these can affect our company. By adopting new technology we have to bear high costs etc and if we
dont adopt new technology then our company is expected to bear high loss.



Well sell our product to the consumers of;
Age 18-30
Gender Both for male and female
Location Lahore and Faisalabad
Social class For middle and upper class
Occupation any
Education All levels


We are entering into market with big competition.
Our major competitors are Outfitters, Breakout, etc.

We are promoting our product by:
SWOT Analysis
Changing customer taste
Technological advances
New distribution channel
Change in population age

Environmental constrains
Tax increases
Changes in Govt policies

Best management
High quality
Good coaching& training
Strong need
Strong leadership


Through Retailers and wholesalers
Online advertisement
In store advertisement
Advertising on the World Wide Web
Network of friends
Social network advertising
These are not much expensive ways to promote the product. We want to create good image in the mind
of customers.
We are entering in market with;
Price penetration
I.e. with comparatively low price and high quality. We have perfect competition in market at this time.
In this way we can capture more market shares and increase our product line by introducing more
products in future.
Proposed Location
Locations of our outlets are:
Pace Lahore
Kohinoor Faisalabad
We are selling our products through outlets.


Operational Plan
Daily operations of the business:
Organisations will adopt a variety of techniques to produce their goods or services. The technique
adopted will depend on a number of factors including;
The product or service
Quality of the product or service
Quantity of the product or service
Size of the organization
The type of organization
The organizations resources
Legislation applicable to the organization
The aim of all is to add value. Adding value is the process of converting the input to an output so that its
desirability to the customer increases. The input is the product or service at the start of the production
process. The output is the product or service at the end of the production process.
Line Production:
Line production is producing goods along a line of production. The goods will be passed along a line
containing different stages. At each stage in the line the goods will be altered. Often a person/group of
people will be responsible for just one stage in the process. The production method is financially the most
efficient and effective because there is less of a need for skilled workers.
Batch Production:
Batch production is the methods used to produce or process any product in groups or batches where the
products in the batch go through the whole production process together. This technique is probably the most
commonly used method for organizing manufacture and promotes specialist labor, as very often batch
production involves a small number of persons.


How to Reduce Production Cost?
Companies of all sizes have an incentive for cost reduction to remain competitive and to increase
profits. For companies that offer goods for sale, production costs are a major factor in pricing and
overall performance. Approaching the initial reduction of production costs in a structured way and
putting in place a system that continuously watches for additional savings are effective ways of
achieving reductions and keeping costs down. Such a system identifies the drivers of high
production costs and develops strategies to deal with them.
Component Costs
One of the main costs of production is the cost of the components that make up the finished
product. Reducing these costs even slightly on a percentage basis can have a substantial impact on
the cost of production. Sometimes companies can reduce component costs by buying in bulk or
substituting less expensive components that satisfy the requirements. Sometimes a design will
allow for fewer fasteners or less material without affecting quality. A review of such possibilities
often results in a decrease in production costs.
Change Suppliers
If the supplier of components is not willing to consider price reductions and can't offer less
expensive alternatives, a company can explore sourcing from different suppliers. It can send the
component requirements to various possible suppliers and select those that offer the best value in
terms of meeting the specifications and low pricing. Sourcing from two or three suppliers keeps
prices low due to competition.
Change Design
An effective strategy for reducing production costs is to redesign the product. Companies have to
identify the key characteristics of the product that are responsible for its success in the
marketplace. Other features may be costly but add little value for customers. Companies can
change the design of the product to reduce costs by eliminating unimportant features while
retaining the characteristics that customers value.
Employee Training
A company evaluating its production costs may find that employees are not working efficiently or
lack the awareness of costs that would allow them to help with reductions. Training employees to
understand how the production cycle works and their role in cost reduction makes them part of the
solution. When a company trains its employees to be aware of how to reduce costs and informs
them of progress, production workers become partners in cost reduction.


Costing Methods
Accurately applying production costs to products depends heavily on the type of product and the
production method.
Batch costing: This method is similar to job costing, but is used for large batches of homogeneous
products. Costs are applied to each product in the batch at the same rate; each process the batch goes
through during production will add costs to the products.
Applying costs to products is an integral part of the production process. Inefficient production methods
or poor cost accounting will lead to unprofitable products that will create financial instability in the
production company.
Quality Control
Quality control, or QC for short, is a process by which entities review the quality of all factors involved in
production. This approach places an emphasis on three aspects:
1. Elements such as controls, job management, defined and well managed processes, performance
and integrity criteria, and identification of records
2. Competence, such as knowledge, skills, experience, and qualifications
3. Soft elements, such as personnel, integrity, confidence, organizational culture, motivation, team
spirit, and quality relationships.
Controls include product inspection, where every product is examined visually, and often using a stereo
microscope for fine detail before the product is sold into the external market. Inspectors will be
provided with lists and descriptions of unacceptable product defects such as cracks or surface blemishes
for example:
The quality of the outputs is at risk if any of these three aspects is deficient in any way.
Quality control emphasizes testing of products to uncover defects and reporting to management who
make the decision to allow or deny product release, whereas quality assurance attempts to improve and
stabilize production (and associated processes) to avoid, or at least minimize, issues which led to the
defect(s) in the first place. For contract work, particularly work awarded by government agencies,
quality control issues are among the top reasons for not renewing a contract.

Total Quality Control
"Total quality control", also called total quality management, is an approach that extends beyond
ordinary statistical quality control techniques and quality improvement methods. It implies a complete
overview and re-evaluation of the specification of a product, rather than just considering a more limited
set of changeable features within an existing product. If the original specification does not reflect the


correct quality requirements, quality cannot be inspected or manufactured into the product. For
instance, the design of a pressure vessel should include not only the material and dimensions, but also
operating, environmental, safety, reliability and maintainability requirements, and documentation of
findings about these requirements. Total Quality Management (TQM) refers to management methods
used to enhance quality and productivity in business organizations.
Customer Services
Customers need different types of information or support services from a company. So we are providing our
customers with different services like online ordering, color warranty, and repairance and above all these we
are providing:
High Touch Customer Service
This is a popular style of customer service in high-end stores. Theres a well refined script that involves
approaching customers when they enter and saying something they can agree with (e.g. isnt it a nice
day?). When done correctly this leads to great experiences for customers and companies.
People in company personally welcomed each new member.
Human resources:
Human resources are the most important asset of a call center. The employees who interact with the
customers in a contact center are known as agents. These agents should know the different aspects of
their service and should try to solve the customers queries to satisfaction without any do-away with
the call attitude. To build these human resources, companies should develop a rigorous training
program and should ensure that their employees are updated with the changes or modifications in the
services through regular training sessions. Vendors should also motivate the agents to increase their
satisfaction and optimize their productivity and retention.
Inventory Control Methods
We control inventory by two methods:
Minimum/Maximum (M): The minimum/maximum control specifies the point at which an item
should be reordered (minimum stocking level) and a reorder quantity ceiling (maximum stocking
level). The NCAS uses the order point (minimum stocking level), inventory standard (maximum
stocking level), and order multiple to determine the order quantity.
o When inventory levels for an item fall below the minimum, as designated by the value in
the ORDER POINT field, the Company will notify the warehouse manager that
replenishment should be initiated.
o The inventory standard is the ceiling or maximum inventory level permitted for that
item at that warehouse. In other words, replenishment should not exceed the inventory
When the minimum/maximum control is selected, our company does not allow an order that causes
inventory to exceed the established inventory standard or maximum quantity. This is known as a
maximum exception. In this case, the warehouse manager receives a warning message from the system.
If this message is ignored, the order in question will be rerouted to a special warehouse approver to get
approval to exceed the inventory standard.


In contrast, a minimum exception occurs when the inventory level of an item drops to or below the
order point. When this occurs, the item will appear on the Replenishment Action Report (RRACT). This
report notifies the warehouse manager that it is time to replenish the item.
Order-Cycle System: In this system, every 30, 60 or 90 days you go through your inventory and check
product levels. You order more of products that you suspect will sell out before the following scheduled
inventory checkup. This is the worst of the four inventory control methods. It is fraught with danger. If
you only look at your inventory levels every 30 days or so, you could run into overstock problems or
shortages. You should steer clear of this inventory control method.
Product development techniques
1. Idea Generation
2. Idea Screening
3. Concept Development and Testing
4. Business Analysis
5. Market Testing Technical Implementation
6. Commercialization New Product Pricing
By following these steps we have developed our product.
Here are three core techniques to use:
1. Find the highs and the lows. Rather than asking consumers what they want, ask them about what
they already have. What do they like about current products? What don't they like? They'll be able to
give you much more useful information when they are drawing from personal experience.
2. Be a fly on the wall. Try to see everything they do that relates to the need your product fills. There's a
great story about how the legendary "Got Milk" campaign emerged from a media team observing real
consumers with (and without) milk in their homes.
3. Look at the ecosystem. Few products exist in a vacuum. Chairs and desks are built at heights that
work together. I buy motor oil because they make cars that require it. As the relevant peripheral
products evolve, new opportunities emerge for you to evolve your product.

Location is very clear, easily accessible with a clean environment.
There is enough space for parking etc.
Facility of generator is available in case of load shading.


Location is convenient to transportation and suppliers.
We are not spending our capital for construction of new building, so we are working in a
building at rent.
Business will be done for whole day from 9:00am to 11:00pm.
There are 15 employees working on our product .
Skilled labor is hired. Some of them are unskilled and for them we have started training
How to Find the Right Employees?
Show Them Why They Should Work for You
Recruit the Best of the Best of the Best
Use the Right Hiring Methods
Pay structure:
We have hired 15 employees and each member is earning 10,000 salaries and labor force is also hired at
6000 per labor. We have almost 35 labors.
Training methods:
Following training methods are used in our company:
On-The-Job Training:
Jumping right into work from day one can sometimes be the most effective type of training. On-the-job
training gives employees motivation to start the job. Some reports indicate that people learn more
efficiently if they learn hands-on, rather than listening to an instructor. However, this method might not
be for everyone, as it could be very stressful.
Coaching/mentoring gives employees a chance to receive training one-on-one from an experienced
professional. This usually takes place after another more formal process has taken place to expand on
what trainees have already learned. Coaching/mentoring gives trainees the chance to ask questions and
receive thorough and honest answers - something they might not receive in a classroom with a group of
Group Discussions & Tutorials
These most likely take place in a classroom where a group of people discuss issues. A better form of
training than lectures, it allows all trainees to discuss issues concerning the new program. It also enables
every attendee to voice different ideas and bounce them off one another.


Films & Videos
Films and videos can be used on their own or in conjunction with other training methods. To be truly
effective, training films and videos should be geared towards a specific objective. Only if they are
produced effectively, will they keep the trainees attention. They are also effective in stimulating
discussion on specific issues after the film or video is finished.
Case Studies
Case studies provide trainees with a chance to analyze and discuss real workplace issues. They develop
analytical and problem-solving skills, and provide practical illustrations of principle or theory. They
can also build a strong sense of teamwork as teams struggle together to make sense of a case.
Many avenues exist to train employees. The key is to match the training method to the situation. Assess
each training method implemented in the organization and get feedback from trainees to see if they
learned anything. Then take the results from the most popular and most effective methods to design a
specific training program.

We expect that all of our employees, officers and directors will treat each other, our customers,
and our suppliers with goodwill, trust, and respect. As a Company, we value honesty, high ethical
standards and compliance with laws, rules and regulations.
We are committed to:
A standard of excellence in every aspect of our business and in every corner of the world;
Ethical and responsible conduct in all of our operations;
Respect for the rights of all individuals; and
Respect for the environment.

Mandatory Requirements
Perform all work in accordance with safe work practices and your supervisors direction.
Maintain good housekeeping in your work area.
Inspect all tools and equipment prior to use to ensure they are in safe operating condition and
appropriate for the job. All tools determined to be unsafe should be tagged and taken out of
Operate all vehicles and mobile equipment in accordance with site rules, regulations and
manufacturers specifications.
Report any near-misses, unsafe conditions, accidents and damage (to property or equipment) to
immediate supervisor.
The following are prohibited at all times on all company property and all company jobsites.
Possession or consumption of alcohol or illegal drugs.


Possession of firearms.
Engaging in fighting or horseplay.
Unlawful harassment or discrimination.
Theft, vandalism.
Damage, disabling or interfering with safety, fire fighting or first aid equipment.
Reckless or negligent use of company equipment or vehicles.
Arriving for work or remaining at work when ability to perform the job safely is impaired.
Child Labor
Manufacturers will not use child labor.
The term "child" refers to a person younger than 18
Manufacturers employing young persons who do not
fall within the definition of "children" will also comply
with any laws and regulations applicable to such
Coercion and Harassment
Manufacturers will treat each employee with dignity
and respect, and will not use corporal punishment,
threats of violence or other forms of physical, sexual,
psychological or verbal harassment or abuse.
Manufacturers will not discriminate in hiring and
employment practices, including salary, benefits,
advancement, discipline, termination or retirement,
on the basis of race, religion, age, nationality, social or
ethnic origin, sexual orientation, gender etc.
Manufacturers will respect the rights of employees to
associate, organize and bargain collectively in a lawful
and peaceful manner, without penalty or

Health and Safety
Manufacturers will provide employees with a safe and
healthy workplace in compliance with all applicable
laws and regulations, ensuring at a minimum
reasonable access to potable water and sanitary
facilities; fire safety; and adequate lighting and


wages are essential to meeting employees' basic
needs. Manufacturers will, at a minimum, comply
with all applicable wage and hour laws and
regulations, including those relating to minimum
wages, overtime, maximum hours, piece rates and
other elements of compensation, and provide legally
mandated benefits. Manufacturers will compensate
employees for overtime hours. Some other
compensations include Medical care, Dependency
indemnity compensation and some other benefits.
Protection of the Environment
Manufacturers will comply with all applicable
environmental laws and regulations.
Other Laws
Manufacturers will comply with all applicable laws
and regulations, including those pertaining to the
manufacture, pricing, sale and distribution of
merchandise. All references to "applicable laws and
regulations" in this Code of Conduct include local and
national codes, rules and regulations as well as
applicable treaties and voluntary industry standards.
Monitoring and Compliance
To engage in monitoring activities to confirm
compliance with this Code of Conduct, including
unannounced on-site inspections of manufacturing
facilities; reviews of books and records relating to
employment matters. Manufacturers will maintain on
site all documentation that may be needed to
demonstrate compliance with this Code of Conduct.
Manufacturers will take appropriate steps to ensure
that the provisions of this Code of Conduct are
communicated to employees, including the
prominent posting of a copy of this Code of Conduct,
in the local language and in a place readily accessible
to employees, at all times.
Disciplinary Actions
Upon breech of the company rules, the following disciplinary actions will be administered:
1st Warning Verbal Warning.
2nd Warning Written Warning.


3rd Warning Suspension or Permanent Dismissal/Termination
All notices shall be explained to any employees, their supervisors, subcontractors, and union
Regarding violations. Copies shall be distributed to all applicable parties and personnel records.


Company Rules - Violation Report

Date: _________________________________ Project: _________________________________

Employee: _________________________________ Company: ________________________

First Warning (Verbal Warning)

Second Warning (Written Warning)

Third Warning (Suspension or Permanent Dismissal/Termination)

Reason for disciplinary action:

Signature of person receiving warning Date

Signature of person issuing warning Date


We are purchasing raw material ( Clothes) and providing Shirts via outlets.
Lead-time for ordering is 3 to 4 working days to complete an order.
There is no turnover in our company.

Solar plates Suppliers:
NIZAM ENERGY PVT LTD.E1, E2, Walton Road, Near Defence Chowk, Lahore, Pakistan.
Phone: +92-42-36626568, +92-42-36626569 || Fax: +92-42-36626569

Leather Suppliers:
Able Implex: Taj palace, Taj chowk, Street #4, Puran Nagar, Sialkot, Pakistan.
Phone: +92-52-4272792
No Credit Policies.
Every item is sold on cash.


Investment 700,000
Security 100,000
Furniture 100,000
Patent 10,000


Advertising 100,000
Utilities 27000(4 months)
Rent 600(4 months)
Starting Inventory 90,000
Miscellaneous 5000
Salaries 12000(4 months)
Stationery 4000
Total 616000



year 2
year 3
year 4
year 5
Sales 825000 1050000 1330000 1495000 2000000
CGS (511000) (473000) (597000) (700000) (901000)
Gross Profit 314000 577000 733000 795000 1099000
(108000) (120000) (126000) (131000) (138000)
(4000) (10000) (12000) (14000) (17000)
N.P 202000 447000 595000 650000 944000



year 2
year 3
year 4
year 5
Cash in Hand 84000 84000 84000 84000 84000
Cash at Bank 403500 495000 600000 648720 783900
90000 80000 70000 60000 50000
100000 100000 100000 100000 100000
Advertisement 100000 100000 100000 100000 100000
Legal Fee 10000 10000 10000 10000 10000
Other current
5000 5000 5000 5000 5000
A/R 134500 165000 200000 252280 386100
Inventory 25000 50000 50000 50000 125000
Total Assets
952000 1089000 1219000 1310000 1644000

Owners Equity 700000 700000 700000 700000 700000
N.P 202000 447000 595000 650000 944000
Drawings - (118000) (151000) (190000) (250000)
A/P 50000 60000 75000 150000 250000
Total liabilities 952000 1089000 1219000 1310000 1644000



1st Year
2nd year
3rd year
4th year
5th year
Gross Profit 314000 577000 733000 795000 1099000
(108000) (120000) (126000) (131000) (138000)
(4000) (10000) (12000) (14000) (17000)
N.P 202000 447000 595000 650000 944000

year 2
year 3
year 4
year 5


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