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Rubric for Evaluating a Non-sensitive Workplace Document

Document: ___ UA Announcement _____________________ Name: _______ Dr. Kim ____________________________


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This rubric was designed to rate specific aspects of communication behavior. While such ratings will reflect the rater’s holistic judgment, they cannot be summed to determine overall performance
quality because a single behavior can result in negative attention. For example, misspelling your reader’s name on an email is likely to result in a judgment that a document is not mailable—regardless of
how marvelous the content and organization of the email is.
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RPW 3/e refers to the 3
rd
edition of Revising Professional Writing in Science and Technology, Business, and the Social Sciences (published by Parlay Press in 2011).
lower --- Audience Focus --- higher
Your
Rating
1

For Future Improvement

Not Mailable
NM
Mailable
M
Proud to Mail
PM
Review
RPW/ 3e
2

Link to Video
Tutorial on
ProsWrite.com
Comments
Context
Little audience focus. Purpose not
clear or inappropriate.
Somewhat relevant and
appropriate to audience.
Message is clearly relevant to
audience. Purpose is clear &
appropriate.
NM
Ch 1 Purpose
Ch 2 Audience

I don’t believe audience will actually
read your document.
Content
Development
Information inadequate or
inaccurate. Not understandable.
Not persuasive.
Information is mostly accurate
and understandable. Not
memorable or persuasive.
Excellent informative and
persuasive details. Accurate.
Memorable.
NM
Ch 3 Informative Prose
Ch 4 Persuasive Prose

Critical information about the bottom
line message is not explicitly stated.
Organization
Inefficient. Bottom line hard to
find. Logical connections unclear.
Inadequate chunking of
information.
Bottom line of document
appears in first few sentences.
Some appropriate chunking of
information. Bottom line of
sections or paragraphs not always
clear.
Efficient. Bottom line for
document and for individual
sections or paragraphs easy to find.
Small chunks of information with
clear logical connections.
NM/
M
Ch 6 Bottom Lining
Ch 7 Paragraph Unity
Ch 8 Cohesion
Ch 9 Transitions
#1 priority is to review Ch 6
principles on bottom line placement.
Come see me if you want help.
Style
Academic, impersonal (e.g., lots
of passive and hedges, long &
complex sentences, no names or
personal pronouns) or
unprofessional (e.g., lots of slang
or sloppiness).
Limited passive, hedges,
long/complex sentences, etc.
Business, conversational, powerful
(e.g., short sentences, imperatives,
active voice, names, personal
pronouns, contractions, and hedges
only sensitive information).
NM
Ch 11 Conciseness
Ch 12 Parallelism
Ch 13 Actives/Passives
Ch 14 Word Choice
Ch 15 Tone
Your tone is bureaucratic. This
signals your document has no
importance to your audience.
Visual
Appeal
Unattractive, unprofessional.
Inadequate layout, white space or
font choices for information.
Graphics are inappropriate or not
integrated into document.
Adequate. Some good use of
layout, white space, etc. Graphics
are appropriate to content but
not elegantly designed.
Professional layout. White space
and typeface choices greatly
enhance purpose and content of
document. Elegant graphics
integrated into document with
labels and captions.
M
Ch 5 Inform. Graphics
Ch 10 Format
Though this area is OK, you can work
on making a more positive impression
after mastering other areas.

Mechanics
(negative effect
only)
Run-ons, comma splices, sentence
fragments, subject-verb
disagreement, typos/misspellings
undermine authority of writer.
None of the issues at left.
M
Ch 16 Punctuation
Ch 17 Fragments
Ch 19 Agreement
You have no issues to worry about in
this area.