Los Sistemas de Información en

la Organización Moderna.
Profesores: Claudio Diaz / Fernando Vásquez
Ayudante: Nicolas Henriquez/ Isabel Weber
Homo Conexus
• You are the most connected generation in history
• You practice continuous computing
• You are surrounded by a personal, movable information
network
Personal movable information network
And…..laptop
in briefcase!
The Millenium Generation
Business Processes
Business Process
Business Process Management
Example of Business Process
The next slide shows an example
of a business process: Ordering an
E-ticket from an airline Web site
Notify Traveler
Receive Ticket Order
Reserve Seats
Charge Credit Card
Confirm Flight(s)
Issue e-Ticket
Plan Trip
Check Flights
Submit Ticket Order
Receive e-Ticket
Seats
Available
Use Credit
Card?
Charge
OK?
Seats
Available?
Notify Traveler
Frequent
Flyer Mileage
Sufficient?
Subtract Mileage
NO
YES
NO
YES
NO
YES
NO
YES
Traveler
Airline Web Site


YES
NO
Information Systems:
Concepts and Definitions
• Data Item
• Information
• Knowledge
Information Systems:
Concepts and Definitions
• Information Technology Architecture
• Information Technology Infrastructure
Online Travel Agency Architecture
Organization´s IT Components
The Global, Web-Based Platform
• Best represented by the Internet and the World Wide Web
• Enables us to connect, compute, communicate,
collaborate, and compete everywhere and anytime
• Operates without regard to geography, time, distance, and
language
The Stages of Globalization
(From Thomas Friedman in The World is Flat)
• Globalization 1.0 (from 1492 to 1800)
• Globalization 2.0 (from 1800 to 2000)
• Globalization 3.0 (from 2000 to the present)
Globalization 1.0
Christopher Columbus
Globalization 2.0 (first half)
Steam engine
Railroads
Globalization 2.0 (second half)
OpenMoko open source smart phone
Satellites
Netbook
Fiber optics
Globalization 3.0
1.0
2.0
3.0
Globalization 3.0 (continued)
Schematic Map of the Internet
Thomas Friedman’s Ten Flatteners
• Fall of the Berlin Wall
• Netscape goes public
• Development of work-flow software
• Uploading
• Outsourcing
• Offshoring
• Supply Chaining
• Insourcing
• Informing
• The Steroids
The Great Convergence

We are in a convergence of three powerful, technological
forces:
(1) Cheap and ubiquitous computing devices (2) Low-
cost, high bandwidth
(3) Open standards

The Great Convergence (continued)
In essence, we have computing everywhere and
anywhere, anytime and all the time, with access to
limitless amounts of information, services, and
entertainment.

The Great Convergence (continued)
We have the creation of a global, Web-enabled playing
field that allows for multiple forms of collaboration –
the sharing of knowledge and work – in real time,
without regard to geography, distance, or, in the near
future, even language.
The field now includes some 3 billion new people,
formerly digitally disenfranchised.
Business Pressures, Organizational
Responses, and IT Support
Business Pressures, Organizational
Responses, and IT Support
Business Pressures
• Market Pressures
• Technology Pressures
• Societal Pressures
Market Pressures
The Global Economy and Strong Competition
The Changing Nature of the Workforce
Powerful Customers

Technology Pressures
• Technological Innovation and Obsolescence
• Information Overload
Technological Innovation and Obsolescence
Innovation: Early calculator Obsolescence: Slide Rule
Innovation: Telegraph
Obsolescence: Pony Express
Innovation: iPod nano
Obsolescence: old phonograph
Innovation: digital camera
Innovation: “Credit card” digital camera
Obsolescence: old analog camera
Innovation: Ford Model T Obsolescence: Horse and Buggy
Innovation: Notebook computer with word
processing software
Obsolescence: Manual typewriter
Societal Pressures
• Social Responsibility
• Government Regulation and Deregulation
• Protection Against Terrorist Attacks
• Ethical Issues
Green IT
Social Responsibility
Bridging the digital divide:

One laptop per child initiative

Internet over satellite in developing nations

Youth computer club in Cuba



Organizational Responses
• Strategic Systems
• Customer Focus
• Make-to-Order and mass customization
• E-business and E-commerce
Tarea # 1
• Explique las 4 grandes tendencias del mercado
de Tecnologia de Información
• ¿Como estas grandes tendencias te pueden
afectar en tu entorno personal?
• ¿Como afectaran tu entorno profesional?
• ¿Para que areas de la UAI son más importantes
los sistemas de información?
• ¿ Porque la responsabilidad Social es tan
importante para las empresas mineras en Chile?
Hacer grupos de a 2 y subir sus respuestas a
WEBCURSOS para próximo Jueves.