Question samples

1. Identify the differences and similarities between leadership and management.
2. As a production supervisor in a large garment manufacturing business you have been asked to
write a report outlining possible approaches to overcoming low morale in the workplace.
3. Distinguish between the terms personality and perception.
4. Explain how the development of Internet based technologies has facilitated the adoption and
application of the Customer Relationship Management (CRM) concept.
5. Outline three conceptual advertising models and examine their practical use to marketing
management when planning an advertising campaign.
6. You are required writing your key responsibilities in the project. How do you interact and
communicate to your team members?
7. How do you set your project targets (Day or Time), and achieve assigned responsibilities?
8. Communication is always playing an important role in organisation. Writing interoffice memos or
circulars are no longer an effective tool. In your Project preparation which method/s do you find
more efficient and economical
9. You have been appointed to the position of Marketing Manager with a leading mobile phone
retail chain. The company sees the 12-16 year old age group as its primary market segment. Your
first brief is to create a market positioning statement for that segment based on price advantage.
Write the statement.
10. You have just given a presentation to the SME managers in your district on how to manage the
communications mix in the context of the entrepreneurial firm. The audience of small firm
entrepreneurs express serious doubts and pose some tough and searching questions on the value
of the communications mix in the small firm context at all. The thrust of their argument is that it
is only personal selling that counts in the small firm context. Prepare a detailed response that
addresses their concerns and counters this argument. What could be the role IT application in this
issue?
11. Explain how the developments of Internet based technological applications have facilitated
the adoption and application of Customer Relationship Management (CRM) concept.
12. Explain how marketing firms can monitor and measure the quality of the service they offer to
their customers.
13. You are required to write about your role in doing your final project.
14. Identify the similarities and differences between "leadership" and "management"
15. As a production supervisor in a large garment manufacturing business you have been asked to
write a proposal outlining possible methods to overcome low morale in the workplace.
16. Distinguish between the terms "personality" and "perception".
17. Explain how the developments of Internet based technological applications have facilitated
the adoption and application of Customer Relationship Management (CRM) concept.
18. Outline three conceptual advertising models and examine their practical use to marketing
management when planning an advertising campaign.
19. Explain how marketing firms can monitor and measure the quality of the service they offer to
their customers.
20. You are required to write about your role in doing your final project.


Question samples