Questionnaire

Choose one among these brands: Apple
Samsung
Sony
Instruction: Please just highlight your answers.
1. Edad:
a) Menos de 18 años.
b) [18 a 21) años.
c) [21 a 24) años.
d) [24 a 27) años.
e) [27 a 30) años.
f) [30 a 33) años.
g) [33 a 36) años.
h) [36 a 39) años.
i) [39 a 42) años.
j) [42 a 45) años.
k) Más de 45 años.

2. Género:
a) Masculino
b) Femenino

3. Grado de Instrucción:
a) Primaria
b) Secundaria
c) Técnica
d) Universidad
e) Postgrado
f) Otros estudios ____________¿Cuál?______________________________________

4. Sector de actividad:
a) Agroalimentario
b) Biotecnológico
c) Construcción
d) Comercio y Distribución
e) Servicios
f) Minería
g) Otras industrias____________ ¿Cuál? Culturales

5. Ingreso mensual (en Nuevos Soles):
a) Menos de S/. 3000
b) [S/. 3000 a S/. 8000)
c) [S/. 8000 a S/. 12000)
d) Más de S/. 12000

6. I trust the quality of products from X.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

7. Products from X would be of very good quality.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

8. Products of X offer excellent features.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

9. Some characteristics of X come to my mind quickly.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

10. I can recognize X quickly among other competing brands.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

11. I am familiar with X brand
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

12. X has very unique brand image, compared to competing brands.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

13. I respect and admire people who use X.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

14. I like the brand image of X.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

15. I like and trust the company, which makes X products.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

16. I consider myself to be loyal to X.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

17. When buying cell phones, X would be my first choice.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

18. I will keep on buying X as long as it provides me satisfied products.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

19. I am still willing to buy X even if its price is a little higher than that of its competitors.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

20. I would love to recommend X to my friends.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

21. Even if another brand has the same features as X, I would prefer to buy X.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

22. If another brand is not different from X in any way, it seems smarter to purchase.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

23. X is more than a product to me.
Strongly
Disagree
1 2 3 4 5 6 7 8 9 10
Strongly
Agree

Muchas gracias por su colaboración.