He has successfully completed his project in the partial fulfillment for the award

of Master of Business Administration. This report is the record of the students

own effort our able supervision and guidance.





Prof. A.G.JAYAKUMARI Prof. V. AJOTIKAR
(DIRECTOR KITs IMER) (PROJECT GUIDE)






CONTENTS
Sr.No. Topic Page. No.
1 Introduction To The Study 01-06
1.1 Background Of The Study 01
1.2 Objective Of The Study 03
1.3 Scope Of The Study 04
1.4 Limitations 05
1.5 Need & Significance Of The Study 06
2 Company Profile 07-19
2.1 Introduction To Company 07
2.2 Branches & Offices 12
2.3 Achievements & Awards 13
2.4 Products Range & Variety 14
2.5 Organisation Staff & Designation 16
2.6 List of Competitors 19
3 Theoretical Background 20-34
4 Research Methodology 34-36
5 Data Analysis and Interpretation 37-45
6 Findings 46-47
7 Conclusion 48
8 Recommendations 49
Annexure
Bibliography
50-54
55













INTRODUCTION OF STUDY
Heightened realization on the part of all stakeholders that infrastructure
would play a key role towards pushing Indias GDP to the desirable 8 percent mark
has come as a boon for Indias construction industry.
According to the Confederation of Indian Industry (CII), increased
investment in infrastructure has led to a surge in the activities of the construction
industry, and the industry is riding a growth wave, which is evident from the
financial results posted by some of the leading contractors, showing 30 to 100
percent growth rates in the first nine months of 2004-05.
However, the industry is faced with certain challenges. According to a report
by CII, the need to be price competitive, adherence to safety, quality
consciousness, adapting to technological changes, developing and using new
construction materials and having an adequately trained manpower are issues that
industry must look into and address.
There is a clear increase in fund allocations for the Infrastructure sector in
the tenth plan (2002-2007) by the Planning Commission; most of which are to be
spent in the construction sector.
The CII report states that besides the direct impact of this spending on the
construction sector, this would also have a ripple effect boosting demand in other
core sectors, such as cement and steel, (on spending in other sectors), thereby
having a positive impact on the Indian economy as a whole.
"The construction sector, therefore, has to gear up fully to take on the ever-
increasing challenge,"
The report also states that even though a major part of the construction work
is carried out through contractors, it remains a neglected area.
"There is a need to standardize and develop a fair and equitable contract
document, which should provide adequate incentives for completion of jobs on or
before schedule and disincentives for delays," the report states.
The CII report recommends that there is a need to revise the works manual
of engineering departments and the use of modern techniques such as PERT, CPM,
Value Engineering, Work-study be incorporated in contracts. There is also a need
to streamline the system of prequalification.
The construction sector in India, accounting for five percent of the GDP, is
the second highest employer after agriculture, and provides direct or indirect
employment to about 32 million people.
The Indian project exporters have been able to secure large value contracts
abroad during the last three decades. The following regions continue to be potential
markets for Project Exports Sector: SAARC Region, Asia [South-East/West
(Afghanistan), Africa, Middle East/oil rich countries, Russia and CIS countries and
Latin American countries. (ANI)







OBJECTIVES:

To study the property purchasing behavior i.e. (Residential) of different
types of customer in different area.
To study the various factors affecting the customer-buying pattern
especially in case of Residential properties.
To find the expectations & needs of customers from Kumar Builders
Constructions.
To find the opinion of the customers with regard to various schemes
available or schemes offered by Kumar Builder constructions.
To find out the near competitors for Kumar Builder Constructions.
To find out the period in which the customers are more willing to purchase
Residential properties.
To search out new prospects for Kumar Builder Construction.











SCOPE

This study will be beneficial to Kumar Builder Constructions to know about
customers buying behavior towards Residential properties in Pune city. The
company can come to know various factors affecting the customers properties
buying behaviour.

Company comes to know about customers expectations & need for future
properties purchases. The sample size taken for this project is 100 Respondents.

Hence, this market study will provide information to Company, and
Customers.














Limitations

1) The survey was restricted to selected areas in Pune City only.

2) The time duration of this survey was 50 days only.

3) Rainy season was main hurdle for this survey.

4) The response from the respondents was fair enough but not up to the mark
or good enough.

5) This project was only restricted to the residential properties of KBC & not
commercials & others.

6) The survey area were too far as the city is big enough which caused many
transportation problem.









NEED & SIGNIFICANCE

The study conducted is Pune city reflects the market position of Kumar
Builders Residential Properties. It gives us the details of various factors of buying
behavior of customers. The study enables the company to prepare marketing
strategy and plan accordingly, so as to capture a greater market share& the
services provided by the company. It foresight the future requirement of the
market and thus helps the manufacturer to face the future completion in a fully
prepared way.
Thus it helps the company to have a good brand image and stepping
toward success.
















2.1 Introduction to Company




"Kumar Group" established on 15th August, 1966 by the Late Shri. K. H.
Oswal, a first generation entrepreneur, with a vision to enter into a core sector
business, housing construction, which had an immense potential was the obvious
choice at that time.
In more than last 40 years, the Organization has grown from strength to
strength striving hard to transform that vision into reality. Today the company's
name has become synonymous with the quality Construction business in Pune.
An ISO 9001 : 2000 & 14001:2004 Company DET NORSKE VERITAS QUALITY
SYSTEM CERTIFICATE (DNV) has awarded an ISO 9001: 2000 Certificate for Quality
Management System Standards maintained by the company for design,
development, construction & marketing of Residential and Commercial
complexes.
Kumar Builders has become synonymous with quality construction in Pune.
The company is known for maintaining international quality construction
standards and also for its ethics, transparency, reliability, professionalism and
reflexivity.
The Kumar Builders Institution boasts of a concrete record of more than
100 completed projects, over 100 Lakhs Sq.Ft. completed construction and 13,000
satisfied customers. The 30 ongoing residential and commercial projects and
successful diversification into corporate ventures bear testimony to the success
story of Kumar Builders.
Quality Policy:
Kumar Builders are committed to design, develop, construct and market
Residential, Commercial complexes and all such types of shelters, which shall
meet customer need consistently. We shall further strive to enhance the interest
of our partners, employees, suppliers & society.
Quality Objectives:
1. Demonstrate commitment and compliance to the Quality Management
System.
2. Improve the competence of employees by continuous training in the areas
in which they work.
3. To be a market leader by enhancing the customer satisfaction.
4. To create a customer focused organization.