VEGETABLES ~=~~_..

:_AND FRUITS

Published by LIBBY, Me NEILL 11< LI!lBY under rh e supervision of medical and d iereric au rhoriries, Copyrighr 1938 libb,', Me eill & Libby, Chicago. Printed in U.S.A.

"I Jove you,"

said a great mother.

"I love you for what you are

Knowing so well what vou are.

And I love you more yet, child,

Deeper yet than eve r, ch i I d, For what you are going to be.

Knowing so well ?OU are going far."

-ClIlL S.\;..JDllUftG

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B abJ'~ s world zs a changing world

Forry ... twenty ... even teo years ago, Baby didn't have the advantages he enjoys today. In the last few years so many wonderful new discoveries have been made [0 help baby grow up big and strong! Mothers

owe a tremendous debt of grarirude to d occors, especially, for making this world a safer world for babies.

NEW FASHIONS IN CLOTHES

What a dressed-up person baby used to be I Always swathed in long thick layers of petticoats-and ever so many shirrs.

o wonder baby gOt overheatedcaught cold easily ... Nowadays baby wears only enough clothes to keep him warm. Freedom is rhe new keynote of his costume. And now that he's free [Q kick and squirm to his heart's come nr, he's much more comfortable-much healthier, tOO I

NEW IDEAS ABOUT FRESH AIR

It was standard practice not so long ago to keep baby's windows tightly closed except during the very mildesr weather. Mothers used to worry so much about drafts r ha r baby had very Ii rtle fresh air .

. . Nowadays, although he IS stili protected from drafts, of course, the window is always opened a link during baby's naps ven in the middle of winter. And baby is frequently taken out for an airing. Doctors insist that baby get lots of sunshine and fresh alt.

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DOCTORS NOW DIRECT BABY'S UPBRINGING

Mothers used to accept ad vice on caring for baby from everyone-all her relatives-even the nice old lady who lived next door ... But all that has changed -and how fortunate for baby! Now mother sees her d DC tor at h is office or a t a clinic and ge [5 reliable up-to-date information on what is best for baby.

EARLIER FEEDING OF VEGETABLES

Baby used to be kept on a liquid diet exclusively until he was well along in his firs t ye;H. Today all t h a t has changed. Doctors have been recommending solid foods-especially cereals and vegetables-earlier and earlier because babies did so well after they were started on them. Many doctors are now recommending specially homogenized cereal and specially homogenized vegetables for babies many weeks before strained foods are fed-often earlier than three months!

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WHEN YOU WERE BRINGING ME liP, MOTHERS DIDN'T kNOW THIS ABOUT VEGETABLES •••

Most babies triple their birth weight before they are one year old!

No wonder you must plan baby's feeding with special care. Vegetables are protective foods. That's why mosr babies are now started on vegetables early in the first year. Babies are born with a reserve supply of iron. However, this reserve is quickly used and it must be replaced. egetables help supply this necessary iron which protects against nutritional anemia.

Because Libby's specialty homo[,mi',{ed vegetables are so easy to digest, many doctors are starting babies 011

them at three months-or even earlier -to gi ve baby the advantage of their minerals and vitamins for richer blood, firmer flesh, sounder bones.

But since all babies are different, be sure to ask your doctor when to start feeding your ~by on specially homogenized vegetables.

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they're ,rpecially homogenized. This second process breaks up the food cells and fibers. It makes Libby's Baby Foods much smoother and liner than strained foods. Even tiny babies can digest the nourishment in Libby's Baby Foods wirh our diffi cul ty.

BUT BABY'S FIRST VEGETABLES SHOULD BE PREPARED IN A

A r iny baby may be upset so cas i!v l The doctor will tell you iL'S because his digestivesysrem isn't completely developed-and his digesri ... ,c juices are weaker than those of older children or adults.

That's why it is so important rhat evervth iug you feed your baby be perfectl y clean-and very eas y to digest. Baby's vegetables in particular should be .rpeci£lliy prepared.

So many doctors are recommending Libby's Baby Foods as baby's first vegetables because they are made extra ea.ry to digpt by a special process which only Libby uses.

Libby's Baby Foods are first strained (like all ocher baby foods) and then

1lJrS Wfdal&

MUST BE SPECIALLY PREPARED

HERE'S WHY

In the human stomach there are a lot of l itrle workers called digesrive juices or mz:ymes _ Their job is to ,. crack up" food so its nourishment can be conveyed to the blood, the tissues and various organs. In the adult stomach these workers call take care of some pretty tough s ruff. But in baby's stomach, the enzymes are . 'Li tde sha vers , " They can't handle ordinary foods. The easier we can make their job, the better rhey'Jl manage to give baby the nourishment in the form in which he can use it.

This 1S how LIBBY'S exclusive process makes

baby foods EXTRA EASY TO DIGEST

Above: Whole food cell in strained food s ,

Below. Food cells are broken IIp in homogenized foods.

Strained vegetables took smooth and fine bur when you put them under a microscope you find they are full of whole food cells. Baby's digestive juices must penetrate a tough cell wall to digest the nourishment inside.

Libby's Baby Foods are first strained and then homogenized. This special process of homogenization breaks up the whole food cells in solid foods. All nourishment within the cell is released -broken into tiny particles so it's much easier for a tiny baby to digest. Only Libby prepates baby foods this special way,

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THE BEST HOME PREPARED BABY FOODS (ANI

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CHOICE VEGETABLES ARE SELECTED FOR LIBBY'S BABY FOODS. They are especially grown for Libby in the finest producing areas. Picked on the day they reach the correct ripeness, they are rushed to Libby Kitchens for quick canning. Your baby Can enjoy these splendid vegetables every season of the year.

SPEcr ALLY COOKED TO RETAIN MINERALS

AND VITAMINS

The most modern scren r i6.c eq Ulpmen t is used in prepanng Libby's Baby Foods. The foods come in contact with nothing but stainless steel during cooking and canning. Because the foods are so quickly prepared and because special precautions are taken, minerals and vitamins are retained in a high degree.

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NEVER BE AS FINELY DIVIDED AS.

NO MOTHER HAS A LABORATORY

like this to use in making sure that her baby's vegetables are the finest that can be prepared. A staff of Libby scientists worked for nearly eight years in developing Libby's special process for homogenizing vegetables and fruits and cereal and soup for tiny babies. This same staff consrantly checks with the Libby Kitchens ro maintain the highest standards of qua l it y and uniformity

SO EASY FOR

MOTHERS!

Grocers carry Li bby's Baby Foods packed inhandy4;.4- ounce enamel-lined cans. And even though Libby's Baby Foods are specially homogenized after they have been carefully strained, rhey COSt 110 more than ordinary strained baby foods!

THERE ARETHR££ SEPARA.T£ BABY

CAN!

"Wbat a wonderful idea.'" mothers say.

No single vegetable or fruit contains all the minerals, vitamins and other food values that babies need. But by combining three vegetables or three fruits together in one can, Libby makes it easy-and econornical-for you to give baby more vari~ty at each solid food feeding.

Think of the war k you would have to do if y011 had to prepare three separate foods for a single meal for baby, Libby does all this for youand by using the patented special process of homo genization (which no mother can use) these combina-

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rions of baby foods are also made suitable for feedmg at an early age. Libby's special combinations were recommended by a group of wellknown specialists. They bring you 17 different foods in only 6 cans. These six com bin a tions are described in detail on the following pages.

COMBINATION

NO.1

PEAS, BEETS, ASPARAGUS

This combination of vegetables contains equal parts of selected peas, beets and asparagus. It supplements baby's milk diet with additional iron as well as vitamins

Band G.

COMBINATION

N 0 2 STRING BEANS

Another nutritious combination of vegetables to gi ve variety to baby' s diet. Pumpkin is included because it is a good source of vitamin A. String beans contribute iron. And tomatoes supply vitamin C.

Ask your doctor when to start your baby on tbese easy-to-digpt foods

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COMBINATION

NO. 3

Carrots are a good source of vitamin G but are low ll1 protein. Peas are relati vely high in protein bu t only a fair source of vitamin G. By combining carrots and peas with spinach, which is a good source of iron, they provide a desirable blend of nutritional essentials.

CARROTS, SPINACH, PEAS

COMBINATION

NO 4 CEREAL

WHOLE MILK, WHOLE

• WHEAT, SOYBEAN MEAL

A new type of cereal for babiesa ll ready CO warm and serve. Milk has already been added to Libby's cereal combination. It is, therefore, high in energy value, supplies calcium and phosphorus for building of bones and teeth, and proteins for building new [issue.

Ask y~ur doctor when to stert y01tl" bah)' 011 tbese easy-la-digest foods

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FRUITS

PRUNES, PINEAPPLE JUICE, LEMON JUICE

Because prunes, which contain a laxacive principle, predom inate, this com bination is an aid in the prevention of constipation due to insufficient bulk in the diet.

COMBINATION

NO 6 sou>

VEGETAB LES, CH I CKEN

• LIVERS, BARLEY

Libby's specially homogenized soup for babies contains tomatoes, celery, carrots, chicken livers, barley and a trace of selected fresh onions to aid its palacabil iry. It is important for its vitamins A, B and G, and for the nutritional factors furnished by the liver.

Ask y()UI' doctor when to st art y01l/' baby on rbese eas)'-to-dige.rt foods

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Some mot ers prefer to feed their babies only one vegetable at a time before feeding them combinations. So, in addition to offering combinations of vegetables, Libby also offers the following single vegetables specially prepared for babies ...

Carefully selected carrots-first strained and then homogenized to make them extra-easy for tiny babies to digest.

V E

CARROTS

Peas from selected seed. They are, of course, s tr a ined and specially homogenized by Libby's exclusive process.

SPINACH

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Fine-quality spinach that gives baby many valu able food factors. Babies like the smooth, uniform texture resulting from Libby's special homogenization.

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BARBARA LOVED HER HOMOGENIZED VEGETABLES fROM

'\

Some mothers have what thev describe as "a perfectly awful time" getting baby to take his first vegetables .. They complain that baby spits Them out. And they think the reason is that he doesn't like their taste.

Usually it's not the caste of the foods at all. Specialises now pretty well agree that a tiny baby has almost no sense of taste. He judges foods by their texturenor by their jfClV()Y.

And it's because of this that most mothers find Libby's Baby Foods

easier to feed during baby's early months. Babies like tbeir smooth, uniform texture. Libby's special method of homogenization makes Libby's Baby Foods exccpr ionaljy smoorh to baby's Iitrle tongue.

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SO E AS Y TO SE R V E ... and e conomi c al, too

You don't complain abou t the hours and hours you spend every day caring for your baby .. You're happy as can be about it.

But mothers should begrudge time that is needlessly wasted in the kitchen-time that takes you away from your baby-and robs you of pleasant recreation.

When you rely on Libby to prepare your baby's first vegetables and fruits and cereal and soup, your

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kitchen chores are simplified so much-and you know that your baby's solid foods are of the very best.

Libby's Baby Foods are already cooked. All you need to do is open a caD-warm the contents and serve them. Think of the time and work that saves!

Your grocer carries Libby's Baby Foods in thrifty enamel-lined cans -or will gladly order them for you.

LITTLE TOMMY GETS HIS VEGETABLES IN HIS MILK FORMULAI

One of the reasons why doctors are now recommending vegetables and other solid foods early in baby's life is because this gives baby eady training in spoon feedmg.

With a Iirtle patience OIl mother's part, most babies readily learn co accept their foods from the tip of a spoon. Sometimes, however, babies seem to resist spoon feeding no matter how persis tent mothers are.

In these cases, the doctor may suggest adding Libby's homogenized vegetables to baby's milk formula. They are so fine and smooth in texture that they flow freely through

the nipple. (This is nor true of most strained foods.)

Of course, if you do feed baby's vegetables from the bottle, you should continue to try to get baby accustomed to a spoon-but ill the meanrime he call sri.ll benefit by the minerals and vitamins that specially homogenized vegetables supply.

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~~KE LIBBY'S SPECIALLY HOMOGENIZED FOODS

PREPARED IN THESE APPETIZING WAYS

These recipes were created by Mary Hale Martin, director of Libby's Home Economics Departmemo Youngsters are delighted WHh their good-ness. They may also be of val ue to grown-ups suffering from digestive or intestinal ailments.

MAIN DISH SOUFFLE

% cup bre a d crumbs (soft)

X cup Libbys Evaporared MiJk diluted

with

y. cup water

:/.\ cup butter

y. [caspoon sal t 5 eggs, separated

1 cup Libby's Homogenized Vcgerables or

oup

Add bread crumbs to diluted Milk and bring to a boil. Add butter, salt and beaten egg yolks. Add Homogenized Vegetables or Soup. Remove from fire and carefully fold in stiffly beaten egg whites. Place in buttered baking dish. Put

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dish ill a pan of water and bake. Servewirh tomato sauce if desired. Time for baking-30 minutes

Temperature for baking-375° F. Amoune+Serves 6

SPECIAL BAKED POTATOES

:) I arge or 6 small baking po ratoes Yl cup Libby's Evaporated Milk y.; cup melted hurter

Salt

y. cup Libby's Homogenized Vegetables or

Soup

6 strips bacon, diced

Bake potatoes. When done, cut each in half lengthwise and remove potato from skins, being careful to keep them whole. Mash potawes, add Milk, butter, seasoning and Homogenized egetables or Soup. Add diced bacon which has been fried until crisp. FiJI shells with mixture and return to oven to brown.

Amollnr-Serves 6

EGGS BAKED WITH

CREAMED VEGETABLES Add one cup of medium white sauce to one cup of Libby's Homogenized Vegetables or Soup. Pour over 6 chopped hard-cooked eggs in baking dish, Top with strips of yellow American Cheese or % cup buttered bread crumbs and bake.

Time for baking-10 minuces Temperature for baking-37S" F. Amounr+-Serves 6

CREAM SOUP

1 tablespoons burrer 1)1' rablespcons nOli,

1}5 cups Libby's Evaporared Milk diluted with

l}{ cups water

l}{ curs Libbys Homogenized Vegerables

or Soup Sal,

Melt hurter and blend with flour. Add diluted Milk and cook until

smooth and thickened. Add Homogenized Vegetables or Soup and seasoning. Heat through and serve hot.

Amount-s-Serves 4

CUSTARD PUDDING

3 eggs, separated % cup sugar

% cup Libby's Homogenized Cereal y, cup Libbvs Evaporated Milk

y, cup water

1 teaspoon vanill a

I cnp coconut (optional)

Beat the egg yolks and add the remaining ingredients. Fold in stiffly beaten egg whites. Pour into cusrard cups. Place cups in a pall containing a Iicrle water and bake. Serve wirh choice of sauce.

Time for bakirIg--45 minute

Tcmpcrarurc for baking-32S" F. Arnounr=-Servcs 6

TOASTED LUNCHEON SANDWICH (c.,>I. tag' 22)

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TOASTED LUNCHEON SANDWICH Con», % cup Libby's Homogenized Fruits

1 package cream cheese

12 slices bread

Burrer

Toast bread. Spread with butter. Spread six slices with softened cream cheese and six slices wi th the Homogenized Fruits. Serve open face 00 a lettuce leaf. Amounc+Scrves 6

AFTERNOON TREAT <6 egg yolks

3 CLIpS Libby's Evaporated Milk J cups water

4 tablespoons of confectioners sugar Yl cup Libby's Homogenized Fruits

Beat egg yolks, sugar arid Homogenized Fruits together _ Add d ilu ted Evaporated Milk, shake well, and chill before serving.

Amounr-+Serves 6

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RICE TIMBALES

2 cups cooked rice

3 rablespoons melted butter Sale

1 egg, beaten

1 cup Libby's Homogenized Vegetables Or

Soup

2 hard cooked eggs, chopped

Mix ingrcdienrs together and place in custard cups_ Arrange cups in a pan of warm water and bake. Serve warm with a thin white sauce to which chopped pimiento has been added if desired.

Time for baking-30 minutes

Temperature for bakiog-3_)()o F. Amount-=Serves 6

FRUIT ICE CREAM 1 tall can Libby's Evaporated Milk % cup sagar

1 egg, slighrly beaten Speck salt

1 cup Libby's Homogenized Fruits 1 cup whipping cream

Cook Milk, sugar, egg and salt in double boiler until of custard conSistency. Remove from fire. Add Homogenized Frui ts and cool. Fold in whipped cream. Freeze in electric refrigerator.

Amouur+Serves 6 generously

In addition to the specially h o rn o geniz ed vege ta b l e s , fruits, cereal and soup described on the foregoing pages, Libby also prepares other foods for babies . Libby' s Homogenized Evaporated Milk, Libby's Tomato Juice, Li bby' s Pineapple Juice and Libby's Orange Juice. Your grocer carries ch es e

foods or can easily obtain them for you

Libby, McNeill & Libby has been canl110g fine foods for seventy years. Through all these years Libby's name has stood for quality products. Only the finest foods are permined to bear the famous Libby Label.

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x61S PRINT'ED IN U_ S_ A_ (8-\00-33)