An Internship Report

On
Overall Activities of
Meghna Petroleum Limited
Internship Report On
1
Overall Activities of
Meghna Petroleum Limited.
(Internship report is Submitted For the Partial Fulfillment of the Degree of Bachelor of Business of
Administration with a Major in Finance
Submitted !o"
Mr. A.H.M Shamsud Duha
Managing Director
PADMA Oil Company Limited
Strand Road, Sadarghat
Chittagong.
Prepared B#
ame! "reen A#ter Mily
Roll o. $$%&'()
Registration o. $$$$(*)
Program! ++A
Semester! )
th

Ma,or in -inance

DA./ O- S0+M"SS"O!
1(1&(1'&12
Letter Of transmittal
Date!
.o
.he Super3isor
CC eural
Chittagong.
'
Sub: Submission of Internship report titled Overall Activities of Meghna Petroleum Limited
Dear Madam
4ith the respect, " state the 5act 5or your #ind consideration that, " ha3e to per5orm ' month
internship program due to ++A course outline to ac6uire practical #no7ledge a8out the
present trend o5 MPL.
9ou 7ill 8e interested to note that MPL is a su8sidiary o5 +angladesh Petroleum corporation
7hich mar#eting the Petroleum Oil and Lu8ricants. " try to 5ocus the pro8lems, prospects and
per5ormances o5 my company in this report, 7ith my all e55orts.
May, " there5ore, pray and hope that you 7ould #indly accept my "nternship report errors and
omission should 8e considered and o8lige there8y.
Sincerely yours
ame!
: ;
ame! "reen A#ter Mily
Roll o. $$%&'()
Registration o. $$$$(*)
Program! ++A
Semester! )
th

Ma,or in -inance
Ac!no"ledgement
At 5irst all praise and inde8t ness to the Almighty Allah, the Lord o5 <lory and Honor and his -riend
our Prophet Mohammad :SM;, 5or all the 8lessing sho7ers upon me to ma#e such a success.
"n order to present the "nternship Report to the "nstructor o5 our department " proceeded to the
Meghna Petroleum Limited 7ith the recommendation letter 5rom the department. <radually "
o8tained the permission 5rom the authority and started the "nternship program 7ith, Meghna
Petroleum Limited, Agra8ad, Head O55ice, Chittagong.
=
" 7ould li#e to o55er a special than#s to my super3isor and the authority o5 CC eural.
During my internship program " attended the o55ice regularly in the o55ice time in order to collect
data and to o8ser3e the e3ery day operating system o5 the Meghna Petroleum Limited.
"t 8eings a part o5 academic study 7ith practical implication. .his study has 8een initiated to e>plore
the <eneral acti3ities, Account, /RL, 5inance, audit, HRM acti3ities o5 Meghna Petroleum Limited.
"n this regard, " 7ould li#e than# my Managing Director, Mr. Md. A8ul ?hair, D<M :Operation;,
Mr. Md. Alim 0ddin, D<M :/R; Mr. Md. Masudur Rahman, D<M :-inance; Mr. Md. ?amrul
Hossain, A<M :-inance; Mr. ?a@i Mono7ar Dilder, A<M :/R; Mr. Md. A#ther Hossain.
At last numerous than#s to almighty Allah 5or pouring his 8lessing in e3ery moment.
2
#$ecutive Summar%
Meghna Petroleum is a su8sidiary o5 +angladesh Petroleum Corporation :+PC;, had 8een ser3ing
the nation 5or the last 5our decades through mar#eting o5 petroleum product. .he aim o5 the company
is to earn pro5it through consumer satis5action A to deli3er the product at the right time, at the right
place A right 6uantity. MPL do not produce my product they recei3e the product 5rom /RL as per
share. Meghna Petroleum Limited has sales acti3ities in 7hole country di3ided in 2 regions. .hese
are :1; Chittagong region :'; Dha#a region :=; +ogra Region and :2; ?hulna region.
.he price o5 the +ul# product are set 8y the go3ernment, they recei3e a margin 5or it. .hey o55er
three incenti3e program in a year to increase the sales. .hey transport their product through ri3er,
rail7ay, road. .hey do 8usiness through dealer, agent, and customer. .hey sells in cash, .hey also
credit sales army, na3y, de5ence, PD+, +angladesh Rail7ay. .hey sells the product through pay n
slip, DD, "n MPL there are ' 7or#er union organi@ations 5or collecti3e 8argaining 7ith management
5or di55erent aspect 5or the 8ene5it o5 the 7or#ers, namely1 Meghna Petroleum Sramic ?armachari
0nion, Registration o1+11*2= A Meghna Petroleum Sramic 0nion, Registration o1+1 1)==.
During '&&$1'&1&, companyBs net sales o5 all #inds o5 Petroleum Products :including Lu8ricating
Oils; 7ere 11.$( Lac Metric .ons o5 sales 3alue o5 .#. (2(=)(.=% lac. Mar#et share participation o5
MPL 7as =%.'= in -uel, LP< A +itumen and 2*.1& :*%'= M.; in Lu8ricants :among the three oil
mar#eting companies;. During the year the countries o3erall petroleum product has 8een increased
8y =.%& Luc M..ons.
&able of 'ontent
'ontent Page no
&itle Page i
'over Page ii
Letter of &ransmittal iii
%
Ac!no"ledge iv
#$ecutive Summar% v
'hapter ( One
1.& "ntroduction
1.' O8,ecti3es o5 the study!
1.= Scope o5 the study
1.2 methodology o5 the study
1.% Limitations o5 the study
112
'hapter ( &"o
'.1 Meghna at a <lance
'.' Historical +ac#ground o5 MPL
'.= Cision o5 the MPL
'.2 Company philosophy
'.% Company O8,ecti3es
'.( Company <oals
'.* Company Rules A Regulations
%11'
'hapter ( &hree
=.& -unction o5 /RD
=.1 "ntroduction o5 /RD
=.' OR<AO<RAM O- /MPLO9/R R/LA."OS D/PAR.M/.
=.2 Practice o5 human Resource Management in MPL.
=.% Sales A Mar#eting Department
=.( "ntroduction o5 Mar#eting Department
=.* Organogram o5 Mar#eting Department!
=.) Companies Mar#eting Acti3ities!
=.$ Mar#eting Management Process o5 MPL
=.1& "ntroduction o5 Sales Department!
=.11 .echnical Ser3ices
=.1' -unctions o5 Planning A /conomics Department
=.1= -unctions o5 /ngineering Departme
1=1=2
'hapter ( )our
2.& Operations Department
2.1 "ntroductions o5 Operations Department!
2.' Organogram o5 Operations Dept!
2.= -unctions o5 Operations Department
2.2 Deport!
2.% "ntroduction o5 Main "nstallation.
2.( -unctions o5 Main "nstallation
2.* "ntroduction o5 SAD
2.) -unctions o5 Supply and Distri8ution Department!
2.$ "ntroduction o5 Purchase Department
2.1& COMPA9BS P0RCHAS"< PROC/D0R/S!
2.11 Section o5 Accounts A -inance!
=%1('
'hapter ( )ive
%.1 Pro8lems
%.' Recommendations
%.= Conclusion
(=1((
(
*
Chapter One
Introduction
*+ Introduction
Padma Oil Limited, a su8sidiary o5 +angladesh Petroleum Corporation, is engaged in Procuring,
storing and mar#eting o5 Petroleum products, lu8ricants and greases, 8itumen and Li6ue5ied
Petroleum <as :LP<; throughout the country. .he company get the entitled to mar#et the products
5rom +angladesh Petroleum Corporation :+PC;, 7hich import 5inished products and crude product
:Su8se6uently con3ert it into 5inished products; as per countryBs re6uirement. "t gets the lu8ricants
products 5rom +ritish Petroleum Company plc :+P; London. .he company per5orm its operation
)
through is main installation at <upta#hal, Potenga, Chittagong and 1( upcountry Depots throughout
the country, "t has appointed a lot o5 dealers, :-illing Station;, Distri8utors, pac#ed point dealerBs to
mar#et petroleum products and LP< Dealers 5or mar#eting o5 LP< gas throughout the country.
one o5 us are 8eyond o5 mar#eting. 4ithout ensuring proper mar#eting let alone a 5irm, not e3en a
man can thin# o5 its long e>istence in a present competiti3e 7orld. At present there are three oil
mar#eting companies o7ned 8y <O+ engaged in mar#eting o5 petroleum, oil A lu8ricants :POL; in
+angladesh. Padma Oil Limited :POL; has a long history o5 operation in oil sector 7ith 7ide
net7or# and distri8ution channel. "t has also great contri8ution in esta8lishing e6ual price 5or
petroleum products all o3er the country 7ith proper supply. POL 7as o55load its =&D shares, it 7ill
re6uire more transparency and more operational and 5inancial e55iciency,
1.2 O!ectives of the stud"#
. .he other o8,ecti3es are as 5ollo7s,
1; .o #no7 a8out the managerial acti3ities o5 POL.
'; .o #no7 a8out the mar#eting acti3ities o5 POL.
=; .o 5ind out the mar#et position o5 the POL in the oil mar#eting companies.
2; .o #no7 a8out the import process o5 POL.
%; .o monitor the sales 3olume o5 POL in di55erent category.
.
*, Methodolog% of the stud%:
$
.he in5ormation and the data ha3e 8een collected a5ter attending the internship program. +oth
primary and secondary sources o5 data are 8eing used, these sources are as 5ollo7s.
Secondar% sources:
Di55erent Pu8lications o5 Padma Oil.
Di55erent Pu8lications o5 +PC.
4e8 sites o5 +PC,Pol, MPL, Related ministries, di3isions and departments o5 <O+.
*- Limitations of the stud%:
All e55orts ha3e 8een made to arrange all the collected data and in5ormation in the present 5orm o5
the report. .he main limitations are!1
1; Lac# o5 su55icient data A in5ormation.
'; Lac# o5 harmonious relationship A close contract 8et7een the o55icials o5 the organi@ation.
=; Lac# o5 5inancial support.
2; .he study re6uires e>perience to 8e 5ruit5ul 8ut it 7as completely a8sent to me.
Despite o5 numerous pro8lems 7ith limitation A +ottlenec#s, " tried my 8est to ma#e the report
more in5ormation 7ith recent data, so as to arouse high satis5action to my respecta8le teacher as per
his e>pectation. .
1&
Chapter$2
Overvie% Of the Compan"
11
Padma Oil Company Limited is not only the biggest but also the oldest with its antecedents stretching well back to the
colonial period of British-India. Its ancestral enterprise 'angooon Oil Company' established petroleum business in this
part of the world by the middle of the nineteenth century. !ollowing is a synopsis of Padma Oil Company's historical
background"
#.In #$%# 'angoon Oil Company' was registered as a &oint stock company in 'cotland ha(ing its main business acti(ities
in Burma )*nown to the British until the later years of the #+th century as Burmah, which was a pro(ince of the then British
India-.
.. In #$$/, angoon Oil Company was reconstituted and reformed as Burmah Oil Company. Business of this company
was then spread o(er other pro(inces of British India, including 0ssam and Bengal. 1he Company's 2ead office was at
#+# 3est 4eorge 'treet, 5*.
6. Burmah Oil Company for the first time introduced drilling e7uipments for e8ploration of Oil in Burma in the year #$$$.
Pre(iously oil was being collected in Burma by hand dug well.
9. Burmah Oil Company established their ':oheshkhal Oil Installation' at Chittagong in the year #+;6.
/. In #+;$, Burmah Oil Company conducted a geological sur(ey in Chittagong.
<. In #+#9, Burmah Oil Company drilled a well at 'itakunda, Chittagong.
%. In the year #+.;, :=s Bullock Brothers, a ma&or distributor of Burmah Oil Company established their trading office at
'adarghat, Chittagong.
$. In the year #+.+, Burmah Oil Company took o(er the office of Bullock Brothers at 'adarghat, Chittagong including 9.#
acres of land and established their own office there.
+. Prior to the partition of the sub-continent in #+9%, mainly two oil marketing companies namely Burmah Oil Company
)BOC- and Burmah 'hell Oil 'torage and >istribution Company )B'OC- were operating petroleum business in the area
what now comprise Bangladesh. Burmah 'hell established 0(iation >epot at 1e&gaon 0irport in the year #+9$.
#;. Considering the Oil :arketing situation in erstwhile ?ast Pakistan, Burmah 'hell 1ransferred their share to BOC and in
the year #+</ a new company called 'Burmah ?astern Limited' was formed with 9+ per cent share of BOC. 1he rest
portion of the share was issued to public and pri(ate indi(iduals of Pakistan.
##. In #+%%, Burmah ?astern Limited became a subsidiary of Bangladesh Petroleum Corporation.
#.. In the year #+$/, BOC transferred its entire property in Bangladesh )including share of Burmah ?astern Limited- in
fa(our of Bangladesh Petroleum Corporation )BPC-
0s per terms of the transfer of BOC, Burmah ?astern Limited was re7uired to change its name and as such subse7uently
the company's name was changed as 'Padma Oil Company Limited' in the year #+$$.
1'
:ission@
1o be the leader in oil marketing industries in Bangladesh in terms of efficiency, capital ade7uacy, asset 7uality, sound
management and profitability ha(ing strong li7uidity.
Aision
1o build an efficient, market-dri(en and customer-focused institution with a good corporate go(ernance structure.
Continuous impro(ement in our business policies, procedure and operations through Integration of technology at all
le(els.
1o ha(e sustained growth, broaden and impro(e range of products and ser(ices in all areas of Bangladesh with the aim
to add increased (alue to share holders' in(estment and offer highest possible benefit to our customers.
CORPORATE
HEADQUATERS:
P0>:0 B20B0B, '10B> O0> C2I114OB4 C
9;;;,B0B4L0>?'2
RESIDENT OFFICE: < P0IB042, >20*0, B0B4L0>?'2
MAIN INSTALLATION: 45P10*20L, P01?B40, C2I1104OB4, B0B4L0>?'2
YEAR OF
INCORPORATION:
.% 0PIL #+</
BUSINESS LINE:
POC5IB4, '1O04? 0B> :0*?1IB4 O! P?1OL?5:
PO>5C1',L5BIC0B1' D 4?0'?',BI15:?B 0B>
LP4,:0B5!0C15?' D :0*?1IB4 O! 04O C2?:IC0L'
LISTING STATUS: P5BLIC LI:I1?> CO:P0BE
STOCK EXCHANGE: >20*0 '1OC* ?FC20B4?, C2I1104OB4 '1OC* ?FC20B4?
AUTHORIZED
CAPITAL:
#;;; :ILLIOB 10*0
PAID UP CAPITAL: <<#./; :ILLIOB 10*0
NUMBER OF
SHARES:
<<.#/ :ILLIOB
NUMBER OF #9,;<6
1=
SHAREHOLDERS:
NUMBER OF
EMPLOYEES:
++6
Padma oil-Directors Panel
Md. Eunusur R!"n
Chairman
Chairman,Bangladesh Petroleum
Corporation,B'C Bhaban,'altgola,Ctg-9#;;
M"#$%A&%S!'((r A!")d
>irector
Goint 'ecretary !inance >i(ision, :inistry of
!inance, >haka
Md. Msud Sd*+
>irector
Commissioner of Custom,Custom
2ouse,Chittagong.
B),u" Fr$n M"#$
>irector
>y. 'ecretary )Operations-#-.?nergy D :ineral
esources >i(ision, :inistry of Power, ?nergy D
:ineral esources, >haka
M(!"")d A-du& A..&
>irector
Chairman. Bengal 'hipping Lines Ltd. Chittagong
AKM A/$&ur R!"n B-u
>irector
:anaging >irector, Landmark !ootwear Ltd.
Baridhara, >haka
A!")d 0"& K!n C!(.d!ur*
Independent >irector
C?O >airy !arm Pro&ect of the Consolidated 1ea
D Lands Co. Ltd. >haka
Md. A-u& K!*r
>irector
:anaging >irector, Padma Oil Company Ltd.
Chittagong
12
Corporate Management
Md.A-u& K!*r
:anaging >irector
Md. K$* A&* H(ss*n
4: ):arketing-
H)&& A!")d C!(.d!ur1
4: )!inance-
K!(nd'r Sr.ru& A&"
>4: )Chemicals-
S.2)ndu S)'!r G1)n
>4: )PD0-
Nr)s! C!ndr Ds
>4: )>haka-
A#ur R!"n
>4:-C0
K/*& Udd*n M!"ud C!(.d!ur1
>4: )'ales-
M(!*udd*n A!")d
>4: )0udit- D Company 'ecretary
A'#)r Uddu$
>4: )Chemical Prog.Co-ord-
M. En1)# K-*r C!(.d!ur1
>4: )0(iation-
Md.A-u S&)! I+-&
>4:)Operations-
Md. Nu"n A!")d T//d)r
04:)?DP-
1%
Major Petroleum Products of Padma Oil Company
Short .ame Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
HSD
H"<H SP//D D"/S/L
O"L
litter 2'.*1 =&E11E1$$$
S?O
S0P/R"OR ?/ROS//
O"L
Litter 2=.1= '$E11E1$$$
MS MO.OR SPR"./ Litter *1.*$ '$E11E1$$$
HO+C
H"<H OC.A/
+L/D"< COMPO0D
Litter *2.)1 '$E11E1$$$
-O -0RAC/ O"L Liter '(.&& '$E11E1$$$
F+O F0./ +A.CH"< O"L Liter 2%.*& '$E11E1$$$
L>O LI421 >I?'?L OIL Litter 9/.%;
.+=##=#+++
Minor Petroleum Products of Padma Oil Company
Padma Lu8s
&%pe Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
/ngine Oil
PADMA S0P/R /<"
O"L
%
Liter
Can
(2%.*$ '$E11E1$$$
1(
Automati3e
<ear Oil
A0.O </AR O"L $&
/PE12& /P
%
Liter
Can
($).(2 '$E11E1$$$
"ndustrial
Oil
"D0S.R"AL </AR O"L
()E1&&E1%&E''&E='&E2(&
'&%
Liter
Drum
1=(.12 '$E11E1$$$
Hydrolic Oil
HLP O"L
='E2(E()E1&&E1%&E''&
'&%
Liter
Drum
1'%.2' '$E11E1$$$
Spindle Oil
+OC S0P/R SP"DL/
O"L "SO 1&
'&%
Liter
Drum
1$&.&& '$E11E1$$$
Padma <reases
Short .ame Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
4RO< COMPO0D
AECEDE/E-E<EH
1)&
?<
Drum
12(.&& '$E11E1$$$
Padma LP<
Short
.ame
Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
LP< -"LL/D C9L"D/R Cylinder (*).&& '$E11E1$$$
LP< /MP.9 C9L"D/R &1E&1E1$*&
Padma +itumen
Short .ame Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
BI15:?B BI15:?B $;=#;; >rum <6/;
.+=##=#+++
Other Petroleum Products of Padma Oil Company
Short .ame Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
1*
OC.A/ 1&&E1=& OC.A/ '&&.&& '$E11E1$$$
M.. M"/RAL .0RP/."/ 2).&& '$E11E1$$$

Agro Chemical Products of Padma Oil Company
Short .ame Product .ame /nit
Revised
Price0&12
#ffect
)rom
Remar!s
-0RADA -0RADA %< '$E11E1$$$
M"PC" M"PC" *%4P '$E11E1$$$
IPCO> #;?C
.+=##=#+++
'ompan% Ob3ectives:
.o maintain consumer rights.
.o deli3er product 7ithin speci5ic time 7ith good 6uality.
.o promote employees
.o moti3ate employees 5or 8etter ser3ice
.o pay <o3t. .a>, Duty, Cat etc.
.o increase pro5it 7ith minimi@ation o5 cost.
/RD loo#s a5ter the Company rules A regulations. .hese are
1; Maintains the o55ice hour and attend the o55ice ,ust in time.
1)
'; /n,oy lea3e 8y maintaining the companyBs lea3e policy.
=; +y getting the permission o5 Managing Director and need o5 the company, company 7ill send the
employee 5or o55ice tour and that employee 7ill recei3e transport allo7ance A daily allo7ance as per
company rules.
2; "5 an employee has any potentiality and good 6uality A 6uali5ication, he 7ill get yearly
increments.
%; "5 an employee are trans5erred 8y company one o55ice to another then he or she 7ill get trans5er
8ene5it as per company rules.
(; Medical allo7ance also o55ered 8y the company 5or its employee himsel5Ehersel5, hisEher 7i5eE
hus8and, children 7ho are less than 1) years old and also parents i5 they stay 7ith them.
*; As per company rules employees 7ill get yearly t7o 8onuses.
); /mployees should al7ays gi3e priority o5 the company interest.
$; /mployeeBs salary and other allo7ances are 5i>ed 8y <o3ernment A +oard o5 Directors.
1&; /3ery employee should try to hard A soul 5or the 8etter ser3ice to the company 7ith sincerity,
honest, patience, e>perience, responsi8ility, dedication A concentration.
11; /mployer A e3ery employee must #eep secret any #ind o5 in5ormation o5 the company.
1'; /mployee does not ha3e any right to in3ol3e 7ith la8or organi@ation.
1$
Chapter $ &hree
Activities Of Padma Oil
'&
)ive 4ears Sales Performance )ive 4ears Sales Performance
Qun#*#1 *n M. T(n:
PRODUCT 3445%46 3446%47 3447%48 3448%49 3449%:4
HOBC ;5<:6 <;:67 <<439 39359 <:668
MS ;7866 ;4949 <8;99 <;45; <8:99
SKO :9:799 :66;:; :5<85: :368:9 :;5<75
HSD 85536: 8:;;;3 8<4587 84555: 9:453:
LDO 4 4 4 4 4
FO 873<4 66;<3 6:5:; ;5999 <63;<
0BO ;9:; <754 <973 <399 5453
LUBE=GR 8<97 6;94 8476 683< 753<
LPG=B##)r1 >#)r 549; <8<9 <733 396< ;44<
BITUMIN :9;85 :7938 :<433 :3388 :73;5
TOTAL :365<63 ::5;<7: ::;6373 :467455 ::95839
Sales 5 Mar!eting 6epartment:
Introduction of Mar!eting 6epartment:
Mar#eting is 3ery important part o5 an organi@ation. Companies pro5ita8ility mostly depend on the
mar#eting acti3ities. So the importance o5 mar#eting is 8oundless.
Meghna Petroleum Limited is a mar#eting company. .he company does not manu5acture anything. "t
mar#ets there POL products tart are recei3ed 5rom t7o /astern Re5inery Ltd. :/RL; and Direct
"mport. MPL can not import petroleum products directly. +angladesh Petroleum Corporation :+PC;
imports t7o types o5 petroleum products.
a; Re5ined Oil ! /3ery year +PC imports *&D o5 total re6uirements o5 +angladesh and
distri8utes 8y turns among the three mar#eting companies i.e. POL, FOC? and POCL
as per their re6uirement.
8; Crude Oil! .he rest o5 the total re6uirements i.e. =&D is imported as crude oil 8y +PC
and sent to /RL 5or re5ining. A5ter /RL distri8utes the products among three oil
mar#eting companies according to their mar#et share.
'ompanies Mar!eting Activities :
'1
.he Companies Mar#eting Acti3ities are as 5ollo7s!
1. .o monitor dealers sales, recei3e and stoc# and #eep them running.
'. Agent can recei3e product 5rom others competitors so that 7e ha3e to 8e a7are a8out their
acti3ities.
=. Cisit direct customer and #eep them good relation A ensure 8etter ser3ice increase 8usiness
7ith them.
Organogram of Mar!eting 6epartment
Padma Petroleum Ltd
Sales 5 Mar!eting Organogram





<eneral Manager
:Mar#eting;
D<M
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''
Mar!eting Management Process of POL:
.he mar#eting management process consist o5 analy@ing mar#eting opportunities, selecting target
mar#ets, de3eloping the mar#eting mi> and managing the mar#eting e55ort. .he mar#eting
management process o5 POL is gi3en 8elo7.

'=
Anal%7ing Mar!et Opportunities :
Mar#eting research and in5ormation system
Consumer Mar#ets
Organi@ation Mar#ets
Selecting target mar!ets:
Measuring and 5orecasting demand
Mar#et segmentation targeting and positioning

6eveloping mar!eting mi$:
Designing products
Pricing products
Placing products
Promoting products
Managing the mar!eting
Competitors analysis and competiti3e
Planning, implementing and controlling
Mar#eting programs
Mar!eting research of
Mar#eting research is the 5action that lin#s the consumer, customer and pu8lic to the mar#eter
through. "n5ormation are used to identi5y and de5ine mar#eting opportunities and pro8lems to
generate, re5ine and e3aluate mar#eting actions to monitor mar#eting per5ormance and to impro3e
understanding o5 the mar#eting process.
Research methods 0a2 Observational research
.he research o55icer gathers primary data 8y o8ser3ing the num8er o5 irrigation pro,ects num8er o5
ships, ne7 industries coming up increase o5 3ehicles, actions and situations. O8ser3ational research
is used to o8tain in5ormation that consumer o5 POL products are una8le to pro3ide.
0b2 Surve% research:
Sur3ey research is the approach 8est suited 5or gathering descripti3e in5ormation. POL 7ants to
#no7 a8out the users #no7ledge, attitude per5ormance or 8uying 8eha3ior o5 petroleum products
as#ing them directly.
0c2 Laborator% research
.his method is used 8y POL to test the 6uality and 6uantity o5 the petroleum products. 4hen the
customers complain a8out the 6uality, grades and colour 3ariation o5 the POL products o5 MPL, this
type o5 research in la8oratory is arranged.
Selecting the target mar!ets:
"t is impossi8le to satis5y all consumers in a gi3en mar#et, at least not all consumers in the same 7ay.
.here are too many di55erent #inds o5 consumers 7ith too many di55erent #inds o5 needs. 4e select
5our :2; steps!
1. Demand measurement and sales 5orecasting.
'. Mar#et segmentation.
=. Mar#eting targeting and
2. Mar#et positioning.
'2
6emand measurement and sales forecasting :
.he total mar#et demand 5or a product or a ser3ice is the total 3olume that 7ould 8e 8ought 8y a
de5ined consumer group in a de5ined geographic are during a de5ined time period in a de5ined
mar#eting en3ironment under a de5ined le3el and mi> o5 industry mar#eting e55ort. -orecasting is the
art o5 estimating 5uture demand 8y anticipating 7hat 8uyers are li#ely to do under a gi3en condition.
Mar!et segmentation:
Mar#et consists o5 8uyers and di55er in one or more 7ays. .hey may di55er in their 7ants resources
and locations, 8uying attitudes 8uying practices. Any o5 these 3aria8les can 8e used to segment a
mar#et. Mar#et segmentation is the act o5 di3iding a mar#et into distant groups o5 8uyers 7ho might
call 5or separate products o5 mar#eting mi>es. "ts segments its total mar#et into 5our regions.
&he% are:
1; Chittagong region
'; Dha#a region
=; ?hulna region
2; +ogra region
On the other hand, MPL segments total mar#et on the 8asic o5 8usiness characteristics, 7hich are as
5ollo7!1
1; Retail trade 8usiness.
'; Reseller 8usiness
=; Direct 8usiness.
Mar!et target:
Mar#et segmentation re3eals the mar#et segment opportunities 5acing a 5irm. .he 5irm no7 has to
e3aluate the 3arious segments and decide the num8er o5 segments. Mar#et targeting is the act o5
e3aluating each mar#et segment to enter. POL targets those 7ho use POL products and to ser3e them
in a 8etter 7ay than other oil mar#eting companies.
Mar!et Positioning:
Mar#et Positioning is the arrangement 5or a product to occupy a clear distincti3e and desira8le place
relati3e to competing products in the mar#et o5 target customer. POL determines positions that
distinguish its lu8ricating oil 5rom competing products and that gi3e it the greatest strategic
ad3antage. -or e>ample, POL is in the position to say 5or li8erating oils G0se +P engine oils. 4e
ha3e the right oil 5or your engineH.
'%
6eveloping the mar!eting mi$:
.he mar#eting mi> consists o5 e3erything the 5irm can to do in5luence the demand 5or its products.
.he many possi8ilities can 8e collected into 5our groups o5 3aria8les #no7n as the 2 Ps!
1; Product
'; Price
=; Place
2; Promotion
.he mar#eting mi> o5 POL are discussed as under!
Product:
A product is anything that can 8e o55ered to mar#et 5or attention, ac6uisition, use or consumption that
might satis5y gnat or need. Products that are mar#eted include physical goods :e.g. automo8iles,
8oo#s;, ser3ice :e.g. hair cuts, concerts;, person :e.g. Mo7, +ipasha;, places :e. gec#oes +a@aar,
Rangamati;.
Product : &he product of POL
Petroleum products:
MPL mar#ets 3arious types o5 POL products. .hese are!
.ame /ser
High Octane +lending components :HO+C; Motor Cehicles
Motor sprit :MS;E Petrol Motor Cehicles
Superior ?erosene oil :S?O; Domestic 0se.
High Speed Diesel :HSD; Motor Cehicles
Light Diesel Oil :LDO; "ndustry Rail7ay Ship
Fute +atching Oil :F+O; Fute Mill
-urnace Oil :-O; "ndustry A +ric# -ield
Li6ue5ied Petroleum <as :LP<; Domestic -ield use
+itumen Road Carpeting
Lu8ricants /ngine Oil
+attery 4ater
Price:
Pricing is 3ery important 5actors.
'(
.hey ha3e di55erent pricing 5or di55erent product. Such as
1. Pricing o5 8ul# product ! Set 8y the +PC
'. Pricing o5 lu8e! Set 8y the condition o5 +P.
=. /lement o5 cost considered in pricing ! Cost oriented Demand oriented.
2. Demand di55erence pricing
%. Competition oriented.
(. <oing rate pricing
*. Special pricing
Ione pricing
.he 8asing1 point system
0ni5orm -O+ pricing
&he Principle of pricing are as follo"s:
1. +an# charge commission
'. "nsurance
=. Port duties
2. Sur3ey 5ees
%. Handling commission
(. Re5inery cost
*. "mport duty
). CA.
'*
&echnical Services
.echnical ser3ices department plays a 3ital role to mar#et lu8ricating oil. .echnical ser3ice Manager
e>perienced in technical side. All acti3ities are per5ormed to import lu8ricating oils 5rom 7orld
5amous +ritish petroleum. He also gi3es suggestion to 8lend 8ase oil imported 8y P+C as per MPL
re6uirements to the t7o 8lending company i.e. SAOCL and /L+L according to 5ormula o5 +P.
Lu8ricating oils is the most pro5ita8le product 7hich gi3es the highest pro5it margin. .echnical
Ser3ices manager also renders post sales ser3ice to the customer regarding 6uality and per5ormance
o5 the product.
&"o t%pes of lubricants mar!eted b% POL &hese are:
i; +lended
ii; on1+lended
1. 8lended : POL directly imports +P lu8ricants in di55erent pac#ed si@es and drum si@es.
MPL imports lu8e in the 5ollo7ing si@es!
Can Si@e J %Ltr, 2 Ltr, = Ltr, 1 Ltr, Ltr.
Drum si@e J '1& Ltr, '&$ Ltr, '&) Ltr, '&% Ltr and '&& Ltr.
'. .on 8lended : "n this case 8ase oil is imported 8y +PC in = grades i.e. S1%&, S%&&,
S+S1%& and 8lended in /L+L or SAOCL using additi3es according to +P 5ormula and
mar#eted in the name o5 +P +rand.
Locally 8lended lu8ricating oil has di55erent category li#e as
/ngine Oil
Hydraulic Oil
.ur8ine Oil
"ndustrial Oil
Circulating Oil
')
'omplains 9andling :
One o5 important 5unction o5 sales department is to handle complains properly and e55iciently.
Complains come 5rom 3arious sources 7hich are as 5ollo7s.
1. Ma>imum complains come 5rom direct customers 7ho directly procure 5rom POL.
'. Sometimes retailers also complain a8out the 6uality Kuantity grades color etc. o5 POL
product.
Complains should 8e handled 7ith due care and attention to protect the good7ill o5 company. -or
this reason MPL ta#es some steps to handle complains 7hich are gi3en 8elo7!
L Listing complains 7ith care and attention.
L Classi5y the nature o5 complain
L Send o55icer to in3estigate the real 5acts
L "5 any complains comes 5rom customer regarding product 6uality, grades, uses etc. then
ad3ices and technical assistance are pro3ided to them.
)unctions of Planning 5 #conomics 6epartment
.his department per5orms the 5ollo7ing 5unctions!
L Sales 5orecasting
L Schedule operation program
L CompanyBs -uture demand 5orecasting and in5rastructure de3elopment plan to meet demand.
L Long term and sustaina8le planning.
L Study economical and technical 5easi8ility
L Analy@e pre3ious sales tread 5ind out area 7ise 7ea#ness and plan e55ecti3e strategy.
L +usiness di3ersi5ication plans.
<enerally sales 5orecasting is done considering the amount o5 crude and 5inished products planned
5or sales and the a3aila8ility o5 5unds 5or ma#ing that amount o5 sale etc.
Operational program ensures right 6uantity o5 POL products in the right place and right time 7ith
the 8et mode o5 transportation. -or this operational program, a nation7ide
net7or# is designed connecting all dealerBs, agents all o3er +angladesh to ma#e a3aila8le the
products in all re6uired concerns.
Once Meghna decided to start 5ertili@er 8usiness other than mar#eting POL products 8ut due to some
constraint this 8usiness 7as stopped. At present MPL has an agreement 7ith Rahim A5roo@ 5or
mar#eting 8attery 7ater.
'$
)unctions of #ngineering 6epartment
/ngineering department is 3ery important department o5 POL as it is responsi8le 5or pro,ect planning
A implementation, preparing A re3ie7ing the companyBs 8udget estimation 8e5ore tending etc. /ngr.
Department ta#es measure 5or total sa5ety A securities at the depots through out the country. "t
5ollo7s A implements the e>plosi3e rules o5 1$=*.
1. Capital +udget ! .his 8udget is a8out '&E'% crore ta#e per year that include pro,ect li#e
storage tan#s 8uilding, 8ig amount o5 reno3ation, procuring o55ice e6uipment etc. -or capital
8udget e>penses re6uired +0D1'c :cut o5 8udget allocation;.
'. Re3enue +udget J />penses 5or normal day to day items li#e stationery, salary, maintenance
etc. are re3enue #inds o5 8udget. "t is a8out % crore ta#a per year.
S9IPPI.:; 6/&4 5 'LAIMS S#'&IO.:
Shipping ! .his section has 8een closed 7hen /sso Company sold out their company to the
+angladesh <o3ernment.
6ut% ! MPL has '* tan#s, .7o type o5 tan#s!
Duty paid tan# :/RL paid the Duty;
+onded tan# 5or imported 8ul# product.
4hen MPL recei3ed the oil 5rom Ship, they su8mit the "nto +ond +ill o5 entry to the Custom
Authority 7ithin 1% days 5rom the recei3ing time. POL 7ill su8mit the /> +ond 8ill o5 entry to the
Custom Authority 7hen product 7ill 8e dispatched and POL 7ill pay the duty as per rules, +PC
reim8urse this duty to the POL.
Duty 5or o7n import! POL import lu8e, additi3es, grease, trans5ormer oil, meter, hose pipe, pump,
7ith the appro3al o5 +PC. A5ter appro3al o5 +PC, MPL open LEC. 4hen supplier send the shipment
document, MPL hando3er this document to the CA- Agent. CA- Agent completes the 7hole
5ormalities 7ithin 5ree times. 4hen this time e>tend, Custom claims demurrage to the MPL. "5 the
5ault is 5rom +P, +P 8ears the demurrage, other7ise POL 8ears it.
'laims: 2 types o5 Claims!1
=&
1. Claim lodged 7ith +angladesh Rail7ay dispatch through tan# 7agon 7ithin ( months
8eing dispatch.
'. Lodged 7ith sea Custom Authority against e>cess payment o5 Customs dues 7ith 1'&
days 8eing payment.
=. Lodged 7ith Customs, />cise A CA. Authority against e>cess payment o5 CA. 7ithin
1'& days.
2. Lodged 7ith "nsurance Company against short recei3e o5 imported pac#ed product. .here
is no time limit.
S#'/RI&4 S#'&IO.:
Security section plays a 3ital role in any organi@ation. "ndirectly they are the o7ner o5 the
organi@ation. MPL has a security section 7ith a Strong Security o55icer and a large num8er o5 elder
securities. +ut in the security section o5 MPL no young security.
.here are 3arious 7ays o5 7astes and the5t change o5 POL products through the pipe line or tan#. So
the security system o5 main installation is highly organi@ed. .hey maintain o5 chec#ing e3ery person
7ho are entering in the area through metal detector.
MPL operates mainly three ,etties!
". Dolphin Oil Fetty :DOF1%;
"". Ri3er Mooring :RM1%;
""". Lighter Fetty :LF12;
According to organogram three should 8e (& sa5ety 7here three are only =( guards among them 1(
are 5rom Ansers. .hey do their duties through = shi5ting hours!
a; 1
st
shi5t )am J 2pm
8; '
nd
shi5t !2pm J 1'am
c; =
rd
shi5tM 1'am J )pm
.he 5unctions o5 this section are!
+ul# products deli3ery :registered;
Lu8e products deli3ery :reg;
LP< in A out :reg;
+itumen in A out :reg;
All source o5 store item
Material gate pass
Maintain Local Store House Order :LSHO; -orm
Maintain daily la8or slip
=1
Chec#ing all the men and materials
Lu8ricants import handling :regN marine products;
"mport handling.
LP: S#'&IO.:
POL recei3es LP< 5rom only sources LP< plant Chittagong. LP< plant Chittagong 8ottles LP< and
MPL mar#ets it. .he LP< section is responsi8le 5or all #inds o5 mar#eting acti3ities o5 LP<. LP<
section in3ites and ma#es agreement 7ith the carrying contractors through tender. .hese carrying
contractors carrying out the LP< 8ottlesE cylinders 5rom LP< plant to main "nstallation in order to
that these contractors .#. '.$& per cylinder as carrying charges and also distri8ute through out the
country. /3ery cylinder contains 1'.% #gBs o5 LP<.
<A:O. S#'&IO.:
4agon section is a part o5 +ul# section. +ul# product li#e1 HSD, -O, F+O, S?O, MS etc. send to
di55erent rail1head depots 8y 7agon. +y this 7agon a certain amount o5 necessary oil are send to
Rail7ay. 4e pro3ide oil in our di55erent depots 8y rail7ay 7agon. Such as!
Shreemongal Depot1HSD, S?O
Rangpur Depot1S?O, HSD
Chandpur Depot1 F+O.
Rangpur <as .ur8ine po7er plant1 HSD.
<agon )illing Shed:
+e5ore load POL product into 7agon this is necessary to 7ash up the 7agon purely. So e3ery 7agon
should discharge system under it 7hich 7agon " load POL products. .his is
necessary to ha3e di55erent pipe line 5rom +P Shed 5or 4agon Shed 8ecause 5or 7agon and DP shed
there ha3e parallel line and 8oth mo3e at a time. As a result line pressure 8ecome slo7ly and it 7ill
ta#e time to load. Some times 7e see that 7agon loading #eep stop 5or DP shed a5ter shutting do7n
the DP shed 7agon 7ill gi3e to load. "t is 3ery 7atch5ul tas# to load the 7agon, 8ecause no deli3ery
5lo7 meter is used to load the 7agon.
='
OR6#R 5 8ILLI.: S#'&IO.:
Order A +illing section is the payment recei3ing section. All payment against POL and Lu8e oil
5rom customers recei3ed here. Amount recei3ed through pay1in1slip, payment order E DD etc. .here
is no cash recei3ed. +ut no on account sells e>cepts De5ense, Rail7ay, and Port 5or special
consideration.
Introduction of S56:
Supply and Distri8ution Department plays a 3ital role in case o5 supply and distri8ution o5 POL
products to all o5 the depots in +angladesh to supply A distri8ution properly 5or e3ery product, there
is an A<M :S AD; 7ho super3ises the timing, dispatching, agreement o5 rent and payment o5 coastal
tan#er, shallo7 tan#er, rail7ay 8o> 7agon and tan# 7agon etc. SAD 7or#s as 3ein o5 human 8ody
7hich helps to 5lo7 the 8lood 8et7een heart A cell. 4ithout 3ein the 8lood cannot 5lo7. Li#e as 3ein
7ithout S AD, the POL product cannot 8e sold e3ery7here in +angladesh.
)unctions of Suppl% and 6istribution 6epartment :
.o share out POL product 5rom /RL and import on the 8asis o5 demand.
.o pro3ide POL product through all the depots 5rom M".
.o help +PC to prepare import schedule.
.o gi3e coastal tan#er program.
.o in5orm FOCL and POCL a8out import product.
.o recruit coastal tan#er, shallo7 dra5t tan#er, truc#, etc. on contract 8asis 8y tender on
8asis o5 company charter.
.o ma#e transit loss and deduct it 5rom 5reight 8ill.
.o prepare /RL and import recei3ed statement.
-= Introduction of Purchase 6epartment:
Any #ind o5 purchase o5 the MPL e3erything is done 8y this department. .o maintain the purchase
department there is a manager in this department. .hrough di55erent types o5 purchase depend on
di55erent top le3el employeeM e3ery single purchase goes through the purchase department.
Depending on the price purchase can di3ided in to theree types .hese are!
1. Direct purchase 8y user up to .#. '&&&
'. Purchase o5 goods 3aluing 8elo7 .#. =&&&&
=. Purchase o5 goods 3aluing a8o3e .#. =&&&&.
==
&%pes of purchase:
Local Purchase :"t is done 8y local tender;
)oreign Purchase :"t is done 8y "nternational tender;
&%pes of &ender:
Open .ender
Seal .ender :Only enlisted party can participate A it only done
7hen the 3alue is 7ith =&,&&& .#;
-*+ 'OMPA.4>S P/R'9ASI.: PRO'#6/R#S:
*
st
Step:
'udget item (ummar" (heet )'*+$2C,#
.his is applica8le only 5or capital items and must.
?
nd
Step:
Purchase Re-uisition )PA$./,#
o Single /n3elope System
o .7o /n3elope Systems.
.he purchase Re6uisition :LPR! -rom PA1&*; is an ad3ice and authority to the purchasing Section to
ma#e a purchase. o purchase 7ill 8e made 8y the Purchase Section unless authori@ed 8y a properly
appro3ed purchase re6uisition on 5rom PA1&*.
,
rd
Step:
0uotation#
Direct procurement or Committee procurement in a 3ery special case A appro3ed
8y MD.
0P to .#. =&,&&&E1 Distri8uted thru enlisted party.
-
th
Step:
Opening for &ender )&echnical,#
"t has 5inished thru .ender Committee. "t is applica8le 5or .7o /n3elope System only. At least =
8idders are re6uired to 5ul5ill tender 6uorum other7ise it is proposedEnoticed 5or re1tender 8ut 5or =
rd
time tender it is not applica8le to 5ul5ill tender 6uorum.
=2
@
th
Step:
1valuation of &ender #
"t has 5inished thru .echnical e3aluation Committee. "t is applica8le 5or .7o /n3elope System only.
At least = 8idders are re6uired to 5ul5ill 6uorum other7ise it is proposedEnoticed 5or re1tender 8ut 5or
=
rd
time tender it is not applica8le to 5ul5ill tender 6uorum.
A
th
Step:
Opening of &ender )Commercial, #
"t has 5inished thru .ender Committee. At least = 8idders are re6uired to 5ul5ill tender 6uorum
other7ise it is proposedEnoticed 5or re1tender 8ut 5or =
rd
time tender it is not applica8le to 5ul5ill
tender 6uorum.
B
th
Step:
Comparative (tatement )PA$21, #
.he .ender Committee recommends a7arding the ,o8 to the lo7est 8idderE8idders
to the Management.
0p to .#. %&,&&,&&&E1 must 8e appro3ed 8y MD.
A8o3e .#. %&,&&,&&&E1 0p to .#. 1,&&,&&,&&&E1 must 8e appro3ed 8y MD A as
7ell as 8y MPL +oard.
A8o3e .#. 1,&&,&&,&&&E1 must 8e appro3ed 8y MD and as 7ell as +y MPL +oard
A +PC +oard.
C
th
Step:
Purchase Order )PA$.3, #
-inally purchase order issued to the appro3ed lo7est 8idderE8idders.
=%
)unctions of Accounts 5 )inance:
1. -inancing the e6uipment personal, operational 5acility etc. o5 the oil mar#et A o55ice.
'. Preparing A 3eri5ying the consolidated 5inancial statement o5 the centrali@ed and
decentrali@ed cost center unit.
=. O8taining accounting report 5rom all units in each months.
2. Monitor mgt in5ormation using competitor and other system A #eep all sorts o5
5inancial analysis A calculation update.
%. Carries out auditing 8y internal e>ternal A international auditors in order to 3eri5y
consolidated 5inancial statement report analysis.
(. Ceri5ies the e55iciency A e55ecti3eness o5 in3entory control, security 7astage,
super3ision.
-** Section of Accounts 5 )inance:
1; Cash Section
'; .rade Accounts Recei3a8le Section :.AR;
=; +an#ing A "nsurance Section
2; Order A +illing Section :OA+;
%; +udget A Mar#eting Section
(; Accounts Paya8le Section
*; Stoc# Section
); Ledger A .a>ation Section
$; Payroll section
1&; O55ice Ser3ice Section
11; Pro3ident -und Section
1'; Computer Section
'AS9 S'&IO.:
.his section deals 7ith petty cash. "nitially it recei3es .#. 1&&&&& as re3ol3ing 5und to 8ear small
day1to1day cash payment. ormally this section pays con3eyance 8ill, small amount o5 medical 8ill,
=(
small amount stationery 8ill. On the payment o5 accumulated amount o5 .#. %&&&& cash section
prepare a PCR to ha3e the .#. %&&&& again.
"n addition to this, Cash Section deals 7ith the Main "nstallation :M"; sales proceed li#e Pay Order,
Demand Dra5t :DD;, Pay1"n1Slip etc. deposit to +an# A Prepare a monthly 8an# statement o5 deposit
instruments A gi3e it to computer section.,
-urther more 7hen .erminal recei3e Pay1Order or Demand Dra5t through SA1&', they send a
summary sheet a5ter ma#ing to the +an# and this section done the cross chec# 7ith "n3oice.
&AR S#'&IO.:
.he .AR Section prepares indi3idual customer17ise sales data. +asically 7hen <o3t. party i.e.
De5ense, P4D, Rail7ay and PD+ 7ants to recei3e product 8y credit. .his section made the actual
5igure o5 sales. .his section also loo#s a5ter the sales o5 Semi <o3t. organi@ation 7ise, -illing Station
7ise, Agency points 7ise. Dealer 7ise etc. "t is also #no7n as GCustomer AccountH. ormally each
depot sends sales report1party 7ise, product 7ise details to .AR department A this section input the
data to party 7ise ledger 8oo#. .his section normally does the 5ollo7ing 5unctions and
responsi8ilities!
Prepares monthly statement o5 AER through SA1&1.
Prepares aging analysis.
Prepares summary o5 Control Sheet.
Maintain each customer account.
Maintain CustomerBs ledger namely </1&$ A R/1'= in
e3ery month 5or e3ery region.
Data o5 this section is 3ery much essential 5or ta#ing decision.
OR6#RS A.6 8ILLI.: S#'&IO.:
O A + section per5orms the 5ollo7ing responsi8ilities to protect the 5inancial ,eopardi@e in MPL
depending on in3oices SA1&1 and SA1&', 7hich are sent 8y di55erent depots to O A + section.
Record the sales 5or e3ery depot 7ith location 7ise, product 7ise, agent 7ise.
Prepare A "ssue o5 De8it note A Credit note.
Prepare -reight Poll account.
=*
O A + prepares the only monthly Fournal Coucher. .he Fournal are1
o FC1&11 .o issue 7ith Credit ote.
o FC1&'1 .o issue 7ith De8it ote.
o FC1'&1 Record the sales.
.he entire sales A stoc#s 5igure o5 the company con5irm 8y the reconciling the data o5 .AR section
A OA+ section. .his section prepares the De8it note 5or recei3ing the payment A Credit note 5or
recei3ing e>cess payment.
8/6:#& 5 MAR1#&I.: S#'&IO.:
.he section is responsi8le to prepare di55erent type o5 8udget. +asically e3ery department prepare
their round the year re6uirements A this section compile all the re6uirements, trans5orms the
re6uirements into 5inancial data A thus the trans5orm into MPL 8udget.
LLL />penses +udget J Re3enue +udget.
LLL Pro,ectE /sta8lishment +udget O Capital +udget.
.his section also prepare the re3ie7 8udget a5ter ( :si>; month o5 e3ery year.
.he main o8,ecti3es o5 this department are to!
/nsure custodianship o5 all company assets to 3eri5ying their physical e>istence.
Monitor and assets proper in5ormational needs pertinent to company acti3ities and
there8y 5acilities according procedures and achie3e 5inancial gro7th.
.he main 5eatures o5 the department are!
-inancing the e6uipment, personnel, operational 5acilities etc. o5 the oil mar#et and
o55ice.
Preparing and 3eri5ying consolidated 5inancial statements o5 all centrali@ed and
decentrali@ed cost centers units.
O8taining according reports 5rom all units in each month.
Monitor management in5ormation using competitor and other system and #eeps all
sorts o5 5inancial analysis and calculation update.
Carriers our auditing 8y "nternal />ternal and "nternational Auditors in order to 3eri5y
consolidated 5inancial statements, reports and analysis.
Ceri5ies the e55iciency and e55ecti3es o5 in3entory control, security 7astage, 7or#ing
procedures, super3ision, machine maintenance 7or#ers sa5ety, ad3ertising tools etc.
=)
A''O/.&S PA4A8L# S#'&IO.:
Payment sections are made 8y t7o sections!
1. +an#ing Section.
'. AEP Section
.he ature o5 payments are1Salary, Lea3e /ncashment A e3ery allo7ance other than direct
payment. Cartage 8ill, Rail7ay, CPA, +"4.A, +"4.C, .an#er +ill, De5ense, Rent 5or O55ice,
Medical 5ee, <as, 4asa, /lectricity 8ill, -itness 5or car, .elephone 8ill, e7spaper 8ill, Purchase o5
medicine, /mployees .ra3eling e>penses, Reim8ursement o5 Petty cash.
"t is 3ery important section o5 the accounts department as all mot all the payment process through
this, section ma#es the 5ollo7ing payments.
Payment 5or purchase o5 /RL,
Payment 5or product imported to +PC
Payment to .an#er O7ner.
Payment to .rolley O7ner.
Control all the payment to depots, o55ices through out the country.
S&O'1 S#'&IO.:
Stoc# section deals 7ith procurement and distri8ution and storage amount the POL products. .his
section calculates stoc# in hand o5 all the depots and M" to calculate stoc# positions :Monthly,
Kuarterly, 9early;. "t prepares product 7ise, depot 7ise region stoc# position in the 8asis o5 D+PSR
:Daly +ul# Product Sales A Recei3ed; it considers di55erent types o5 losses, purchases and opening
stoc#s. Stoc# section prepares FC112 5or monthly product purchase 7ith details product summary.
.hey also prepare the FC11( 5or monthly operational loss A gain 7ith the help o5 depot 7ise
operational data.
-or preparing o5 product +alance Sheet the main document are!
"11*1 Summary o5 stoc#.
"1)$1 "n3entory entry, "n A Out
"12=1 .ransshipment order 5or Re5ine product.
"1221 Other than Re5ine product 5or .ransshipment
=$
"1*'1 Product assistant :"nter Company
.ransaction recei3ed 8y dealer;
D+PSR1 Re5ine stoc# "n5ormation.
Stoc# +atch1 Document listing summary.
Sales +atch J Sales related document.
Sales statement1-rom Depot.
Some Dournal Eouchers are:
FC11(1Operational lossEgain
FC11=1 Re8randing :Only lu8e;
FC1121 All purchase
FC1%%1 .an#er operations :.ransit loss A tan#er
5reight 8ill;
FC1%(1 Closing stoc# 3aluation
FC1$11Opening stoc#
FC11'1 Product o7n use
Loose FC14ind 5all lossEgain, Con3ersion lossEgain,
Retransshipment, MMSC.
L#6:#RS and &AFA&IO. S#'&IO.:
Ledgers and .a>ation section is the last section 7here all postings are made 8y this section and
output is -inancial Statement. .his section ma#es #ey statement o5 the 5inancial acti3ities 7here 7e
get the idea o5 the per5ormance o5 the company. .hese #ey statements are sent to <M and +PC
according to the instructions. .his section deals 7ith the Company .a>ation matters :5or last P years
this matter is deals 8y company nominated .a consultancy 5irm GHuda Casi A CompanyH. .his
section prepares se3eral types o5 statement li#e.
<eneral Ledger
.rial +alance
Pro5it A Loss Account
+alance Sheet
2&
otes A su8sidiary ledger :8rea# do7n o5 the general ledger;
"ncome Statements
Cash 5lo7 statements.
PA4ROLL S#'&IO.:
Payroll section is running 8y GPay MasterH. Payroll section deals 7ith salaries, 7ages, all sorts o5
8onus, o3ertime, utility etc. most the payment ma#e through 8an#. .he 5unctions o5 payroll section
are as 5ollo7s!
Process the salary.
Maintain 8an# account o5 on1Management and Management /mployees.
Prepare salary sheet 5or Management and on1Management /mployees.
Maintain on1Management attendance record :/R maintains the Management records;.
.here is so5t7are 7hich name is -o>pro. Here 2 5ile that is as 5ollo7s!
M1Salary main 5ile.
M1Loan 5ile
M1+an#
PROEI6#.& )/.6 S#'&IO.:
Company pro3ide 1&D pro3ident 5und :on +asic salary; 5acilities 5or all the permanent employees.
.he account o5 P- super3ise 8y the section. "t controls the in3estment, loan, 5inal settlement under
the certain rule.
'OMP/&#R S#'&IO.:
MPL has a computer section under the super3ision o5 Accounts A -inance Department. Only the
entry A store o5 data is done here. +asically the data o5 .AR section, +an#ing section, Mar#eting
section are process A store here.
21
Chapter$4our
4indings and anal"sis
2'
)indings
o organi@ation e>its 7ithout 7ea#ness and pro8lem. "n POL, the 5ollo7ing 7ea#ness e>its!
1. O55ice en3ironment is not that much homogeneous 7ith the change o5 time.
'. .he grie3ance handling procedure 5or employees o5 POL is not su55icient and strong
enough.
=. />isting training program 5or POL management and non1management are not applied at
all.
2. SeminarE7or#shops 5or 5ieldBs le3el o55icials 5or e>tensi3e mar#eting acti3ities and
de3elopment are not satis5actory.
%. Main installation o5 POL 7ith other depots are also not 7ithin sa5ety net.
(. .he sales promotional acti3ities 7hich are ta#en 8y POL are not su55icient and 8usiness
oriented.
*. POL cannot meet up product demand in the mar#et in time. As 5or e>amples LP <as and
+itumen.
). Product import tan#er handling 8y POL 7hich is go3erned 8y +PC hence POL su55ers
sometimes to get proper share import handling, 7hich is pro5ita8le 5or the company.
$. .ransshipment o5 POL products 5rom M" to di55erent depots are not in smooth and timely
operati3e.
1&. POL product pricing is determined 8y the go3ernment 7here pro5it margin is #ept lo7, as
such POL does not get any 8ene5it 5rom huge turno3er.
11. Appointment o5 middlemen :li#e Dealer, Agent; is not under proper procedure o5 POL.
1'. .he o3erall product distri8utor and operating system 7ith other 5unctions are still done
8y manual.
1=. .he acti3ities o5 /mployee Relations department is not 7ell e6uipped and in5ormati3e.
2=
Recommendations:
1. Kuality man po7er is sales department is to 8e increased.
'. POL should 8e needed to arrange 5or 5ield le3el o55icials, sale oriented seminar E 4or#shop
5or e>tensi3e mar#eting acti3ities and de3elopment.
=. POL should ta#e more promotional acti3ities 5or the settlement o5 company.
2. POL needs total computeri@ed and accounting so5t7are system immediately.
%. /sta8lish o5 proper 5ire 5ighting materials and supporting training courses 5or 7or#ers to use
it properly.
(. <ood carrying contractor 7ith su55icient truc#s, agent, and dealer o5 5illing station should 8e
appointed 8y POL.
*. /mployee Relations department should 8e more strong and timely compliance 8ased.
22
'onclusion
Petroleum is such #ind o5 product, 7ithout 7hich sustaina8le de3elopment o5 a country can not 8e
possi8le. /conomic condition o5 e3ery country o5 the 7orld depends on its price ups and do7n.
+angladesh is not out o5 them. So, this #ind o5 important product deals 8y POL. .he present product
mar#et per5ormance o5 the company is good in 3isi8le scene. .he management o5 the company
al7ays care5ul a8out his commitment. .he management contents 6uali5ied, e>perienced A s#illed
teams 7ho are a8le to implement any types o5 decision 7hich are 5ruit5ul 5or the company. "
specially gi3e than# to all e>ecuti3e or departmental head 5or arranging such #inds o5 training.
.hough POL deals precious A 3alua8le product and the people o5 the country depends on its. "t 5ail
means total 5all in dar#ness. So, 7e all should 8e cautious a8out all #inds o5 de3il acti3ities.

2%
Re5erences!
.Di55erent pu8lications o5 Padma Oil Limited.
Prospectus and +rochures.
Pre3ious report.
Di55erent 7e8 pu8lications.
2(