You are on page 1of 104

ZT

2
IGEM2013 EXECUTIVE REPORT
CONTENTS
FOREWORD
OVERVIEW OF IGEM2013
OPENING CEREMONY
COUNTRY & PAVILIONS
KETTHA
CHINA
EUROPEAN UNION
GERMANY
JAPAN
KOREA KEITI
KOREA KEPA
MALAYSIA
SINGAPORE
TAIWAN
PROGRAMME HIGHLIGHTS
ONE-TO-ONE BIZMATCH PROGRAMME
MIDA BUSINESS CLINIC
MATRADE INTERNATIONAL BUSINESS MATCHING
GREEN INSIGHTS
MGBC EASY SUNDAE
NETWORKING COCKTAIL
IGEM2013 AWARDS
EXHIBITION ACTIVITIES
MEMORANDUMS OF UNDERSTANDING
LAUNCH OF MYHIJAU DIRECTORY
GREEN BUILDING INDEX SHOWCASE
EU-KETTHA BREAKFAST
INDONESIAN DELEGATION VISIT
VIP VISITS
TESTIMONIES
ADVERTISING & PROMOTIONS
MEDIA COVERAGE
IGEM2013 FACTS & FIGURES
IGEM2013 ORGANISING COMMITTEE
2
6
10
14
18
20
25
26
32
34
38
44
48
52
54
56
58
63
64
66
70
72
73
74
75
76
80
84
95
99
101
.........................................................................................
Disclaimer : This Executive Report serves as a brief summary of exhibits and events during IGEM2013. While all care is taken to ensure fair
representation, the organising committee extends apologies for the inability to feature every booth and occassions due to space constraints.
ZT
3
IGEM2013 EXECUTIVE REPORT
FOREWORD
YAB DATO SRI MOHD. NAJIB
TUN HAJI ABDUL RAZAK
Prime Minister of Malaysia
Sustainable economic development is an important agenda in Malaysias long term
development plan. It is essential not only to ensure sustainable green growth for the
future through energy interdependence and effciency utilization, but also to support the
sustainability of our country economically, socially and environmentally. Realizing this,
Malaysia has put in place strategic enablers and key drivers to build a green economy.
Four years after the Government ushered in a new green deal, it has become one of the
most exciting and dynamic destinations for green technology businesses in the region,
if not the world at large.
Success will require smart engagement with the private sector and organisation of
events such as IGEM to further leverage on the countrys great potential to develop
a world-level industry downstream. In this regard, I am pleased to note that IGEM has
grown from strength to strength. Into its 4th year, IGEM2013 is the legitimate platform
for serious green stakeholders to participate, network, showcase and explore the latest
green technology, innovative eco-products and services.
It is also heartening to note that IGEM2013 is held in partnership with the Global
Entrepreneurship Summit (GES). Aptly themed Advancing Green Growth and Global
Entrepreneurship, I hope it can attract more entrepreneurs around the globe, particularly
from small and medium enterprises sector (SMEs), to embrace green technology
initiatives and help unleash the potential of new areas in the economy, while creating a
core group of ecopreneurs to be in the forefront of the green growth, consistent with
Malaysias vision to position itself as the regions green technology hub.
In addition, I believe that more banking and fnancial institutions will join the green wave
and step forward in providing fnancial facilities and assistance to our entrepreneurs in
green development projects and portfolios. This will also promote increased foreign and
domestic direct investments (FDIs and DDIs) in green technology manufacturing and
services sectors. In turn, it will be a step closer to achieve ultimate sustainability and
green growth.
On this note, it is my fervent hope that exhibitors, technology providers, and visitors will
fnd IGEM2013 to be the confuence for the exploration and establishment of stronger
networks and business partnerships towards innovative green markets.
Finally, I would like to congratulate the organiser, namely the Ministry of Energy,
Green Technology and Water Malaysia (KeTTHA) and its co-organisers, the Malaysian
Green Technology Corporation and Expomal International for yet another successful
IGEM2013; and hope that IGEM will continue to be the regions largest exhibition on
green technology & eco products!
Excerpt from IGEM2013 Message
ZT
4
IGEM2013 EXECUTIVE REPORT
FOREWORD
YAB TAN SRI DATO HAJI MUHYIDDIN
BIN HAJI MOHD YASSIN
Deputy Prime Minister of Malaysia
Green Technology has been identifed as one of the key drivers of our economic growth
that allows us to progress more rapidly and at the same time minimizes the negative
impacts to the environment. The organisation of IGEM2013 and its concurrent activities
will create the necessary impetus for quicker adsorption of our green growth strategies.
I am confdent that the IGEM series has been a precursor in creating more new
opportunities for businesses and industries to bring a positive impact to our sustainable
economic growth. It will also provide the basis for all Malaysians to enjoy an improved
quality of life, in line with the governments overall socio-economic policies in achieving
the high-income nation status by 2020.
IGEM2013 is a good showcase of innovation should be given emphasis. Schools
and institutions of higher learning should organize specifc visits to IGEM2013 for
greater awareness and insights into the green technology. This is consistent with the
governments support for lifelong learning which is essential to the competitiveness of
the knowledge or e-economy.
The ideas of sustainability and resource effciency should be inculcated as social values
so that they become part of the Malaysian culture and lifestyle.
Excerpt from IGEM2013 Message
ZT
5
IGEM2013 EXECUTIVE REPORT
FOREWORD
YB DATUK SERI PANGLIMA
DR MAXIMUS JOHNITY ONGKILI
Minister of Energy, Green Technology & Water Malaysia
Green technology application is one of the sensible solutions to address climate change
issues and support environmental conservation. In this regard, KeTTHA facilitates and
take steps to enable the adoption of green technology into demands of products and
services that will improve our living standard, livelihood and communities. The use of
renewable natural resources that never depletes will save our planet and our future
generation.
Widespread usage of green technology will also boost Malaysias export of green
technological products and services. To this end, IGEM gathers the commerce and
industrys fore-runners in green technology to showcase their latest innovations and
make the sector a mainstay towards growing the green economy for big and tangible
outcomes.
Themed Advancing Green Growth and Global Entrepreneurship, IGEM2013 has
grown not only in size, but also in enriched contents to draw attention of exhibitors and
visitors globally. Hence, IGEM befts its claim as the regions largest exhibition on green
technology and eco products with the participation of world-class organisations around
the globe.
I laud our co-organisers Greentech Malaysia, Expomal International, The International
Green Purchasing Network (IGPN) and the Green Purchasing Network Malaysia
(GPNM), exhibitors, media representatives and supporters, as well as visitors for making
IGEM2013 a huge success.
Excerpt from IGEM2013 Message
ZT
6
IGEM2013 EXECUTIVE REPORT
FOREWORD
YBHG DATUK LOO TOOK GEE
Secretary-General, Ministry of Energy,
Green Technology and Water Malaysia
Together with our all supporting partners, organisations and collaborators, we stand
proud as we look at the profle of IGEM, which we have all worked hard over the last few
years to make IGEM an exciting yearly world-class affair.
IGEM2013 was aptly themed as Advancing Green Growth and Global Entrepreneurship,
taking into account the partnership with the Global Entrepreneurship Summit (GES). This
partnering event served as an excellent platform for industry players to collaborate with
global entrepreneurs for information exchange, networking as well as providing access to
the rising tide of investment in innovative green technology initiatives around the globe.
Green technology growth requires the conviction of stakeholders and consumers that
environmental conservation and preservation should not be treated as a trade-off for
sustainable production and consumption. Rather it must be seen as a harmonious and
symbiotic relationship for a better quality of life for everyone. I am indeed delighted that
this has always been the prime objective of IGEM, not only to create such awareness but
also to promote better understanding of this relationship among businesses.
IGEM2013 continued with the high-impact Green Insights presentations, with more
new products and launches from the exhibitors to potential buyers and visitors on their
latest products and services. In addition, the One-to-one BizMatch Programme and the
MATRADEs International Business Matching programme were given greater emphasis
to provide a conducive environment for buyers and sellers to conduct face-to-face
business meetings for trade and collaboration opportunities.
It is our fervent hope that IGEM will become the synonymous annual gathering and
exchange centre for all stakeholders in green technology.
Excerpt from IGEM2013 Message
ZT
7
IGEM2013 EXECUTIVE REPORT
OVERVIEW OF IGEM2013
OVERVIEW OF
IGEM2013
Behind the seamless unfolding of events at IGEM2013
is an entire year of ingenious planning, discussions,
coordination and implementation by the Organising
Committee.
The organising of the 4th edition of the International
Greentech & Eco Products Exhibition & Conference
Malaysia began in January 2013 with a soft launch by the
Former Minister of Energy, Green Technology and Water
(KeTTHA), Tan Sri Peter Chin Fah Kui, at the Kuala Lumpur
Convention Centre, Kuala Lumpur on 15 January 2013.
Announcing the theme of IGEM2013 as Advancing Green
Growth, Tan Sri Peter Chin emphasised that the IGEM
series has garnered growing success since its inception
in 2010, and is now prepared to scale new heights in 2013
and beyond.
He also revealed that the reported total business
transactions and trade leads rose from RM1.2 billion in
the inaugural edition of IGEM2010 to RM1.35 billion in
2011. The fgure was maintained in IGEM2012 and is
expected to be exceeded at IGEM2013.
Excitement doubled in Q2 of 2013 when it was announced
that the US-initiated 4th Global Entrepreneurship Summit
will be held for the frst time in Asia, in conjunction with
the frst two days of IGEM2013. Both concurrent events,
renowned in their own rights, would create a powerful
synergy of thought-provoking journey and knowledge
exchange that were believed to have an even bigger
impact upon every participant, visitor and delegate alike.
Drawing close to the exhibition date, an Exhibitor and
Contractor Briefng was conducted on 13 September
2013 at the Kuala Lumpur Convention Centre with the
GES being held concurrently, all exhibitors were carefully
briefed on the tightened security and were instructed to
ensure all their personnel were registered to gain offcial
entry into the exhibition venue.
ZT
8
IGEM2013 EXECUTIVE REPORT
OVERVIEW OF IGEM2013
A week before IGEM2013, a Media Preview was held on
3 October 2013 to further boost publicity for IGEM2013.
Like previous years, the Media Preview provided media
representatives an insight into the exciting programmes
and activities during IGEM2013. For the frst time, the
trade fair will see the participation of almost all Malaysian
state representatives, evidence of full buy-off from the
states with regards to green technology.
Held from 10-13 October 2013, IGEM2013 housed more
than 460 booths covering over 1000 sq metres, spanning
across fve halls at the Kuala Lumpur Convention Centre.
Comprising eight International, ASEAN and Malaysia
State pavilions, IGEM2013 featured six major sectors:
renewable energy and energy effciency; water and waste
management; green transportation and logistics; eco-
products and services; green building and interiors; and
green ICT.
Participating international pavilions consisted of EU,
Japan (JETRO), Korea KEITI, Korea KEPA, Singapore,
China, Germany and Taiwan, showcasing ingenious
innovations that can be utilised as timely solutions for
many of the worlds environmental problems. Apart
from call cards, best practices and experiences were
freely shared for the betterment of all, in lieu of the
fact that green businesses extend beyond dollars and
sense by default. The exhibitor profle continued to be
diverse, with participation of companies from over 23
countries and regions.
ZT
9
IGEM2013 EXECUTIVE REPORT
Breaking tradition, the Registration Counter was located
at Hall 6, the extended canopy, where visitors were
greeted by a living and breathing Vertical Garden as
soon as they stepped in. The vibrant colours and shades,
hung from sturdy steel frames and equipped with self-
watering mechanisms, were an embodiment of IGEM
the greening of spaces and improvement of life using the
latest advancements in green technology.
The four-day exhibition received over 56, 500 visitors from
across 60 countries, the majority of which were serious
trade visitors. As the stakes are high, one dominant
and commendable feature of IGEM visitorship is that
it comprises decision makers and top management
personnel who waste no time in getting down to business.
To facilitate partnerships particularly for time-strapped
visitors and exhibitors, Business Matching sessions were
conducted by the organisers, MATRADE and MIDA in
various halls at KLCC. Buyers and sellers were provided
a free fow of drinks and snacks throughout the day
amidst a conducive environment to discuss and explore
opportunities with potential business partners.
A less formal setting to network and rewind was also
made available through the Networking Cocktail at Hall
6 on the frst day of IGEM2013, where exhibitors could
continue to discuss business over drinks and music.
One of the highlights of IGEM2013 was the Green Insights
educational series, which saw full-house attendance
throughout the four days of the trade fair. The talks given
by experts from all over the world provided participants
in-depth knowledge of greentech innovations and
technologies, adding real value in terms of information
and special insights.
More connections were in store, with the offcial launching
of the Green Career Matching sessions that bridged
green employers with employees. Potential jobseekers
and employers had more reasons to rejoice, because the
service will continue to be available online all year round,
even after IGEM2013 was over.
Other workshops, seminars and showcases being held
during IGEM2013 included the Green Building Index (GBI)
showcase, Green IT, Greening the Economy and Adopting
a Green Lifestyle.
IGEM2013 was organised by the Ministry of Energy,
Green Technology and Water (KeTTHA) and co-organised
by Malaysian Green Technology Corporation (GreenTech
Malaysia), Expomal International Sdn Bhd, International
Green Purchasing Network (IGPN) and Green Purchasing
Network Malaysia (GPNM).
This Executive Report is a compilation of the exhibition
sector of IGEM2013 which brought together all green
players under one roof. While all care has been taken to
provide a comprehensive report, not all exhibitors had
been highlighted due to space constraints here.
OVERVIEW OF IGEM2013
ZT
10
IGEM2013 EXECUTIVE REPORT
OVERVIEW OF IGEM2013
ZT
11
IGEM2013 EXECUTIVE REPORT
OPENING CEREMONY
OPENING
CEREMONY
The Prime Minister of Malaysia Dato Sri Mohd Najib Tun
Haji Abdul Razak made his presence warmly felt on the
second day of IGEM2013, giving a ringing endorsement
of the event as a catalyst for entrepreneurs to forge new
business alliances and smart partnerships.
Accompanied by an entourage that included the Minister
of Energy, Green Technology and Water (KeTTHA) Datuk
Seri Panglima Dr. Maximus Johnity Ongkili, Second
Minister of Finance Dato Seri Ahmad Husni Mohamad
Hanadzlah; Deputy Minister of Energy, Green Technology
and Water Dato Seri Diraja Mahdzir Khalid and Secretary
General of Treasury Tan Sri Dr. MohdIrwanSerigar bin
Abdullah, the Prime Minister stopped by at local and
international booths to gather frst-hand insights on the
latest technologies, much to the delight of the exhibitors.
After putting his signature on the offcial backdrop, the
Prime Minister embarked on a comprehensive tour
of the exhibition halls. Demonstrating his support to
home-grown efforts in promoting green technology as a
strategic socio-economic engine, he frst made a stop at
ZT
12
IGEM2013 EXECUTIVE REPORT
OPENING CEREMONY
ZT
13
IGEM2013 EXECUTIVE REPORT
the Malaysian Green Technology Corporation (GreenTech
Malaysia), where CEO Ir. Ahmad Hadri Haris was only too
happy to explain the rationale behind their latest initiative,
MyHijau Directory.
Newly launched by the KeTTHA Minister a day earlier,
MyHijau Directory provides detailed information on
companies that provide green products and services in
Malaysia and is expected to be a highly sought-after tool
for traders and investors alike.
Following detours to the Biotechcorp, Sarawak and
Hitachi booths, the Prime Minister went on to explore the
offerings at Panasonic Malaysias showcase.
The frst item to catch the Prime Ministers eye was a
strategically-positioned life-size HIT photovoltaic (PV)
panel. Explained Managing Director Yosuke Matsunaga,
unlike conventional solar cells, HIT PV panels maintain
their high effciency at high temperatures making them
the worlds highest-effciency solar panel at this time.
OPENING CEREMONY
ZT
14
IGEM2013 EXECUTIVE REPORT
Panasonic is also one of the suppliers of key solar PV
modules and systems to Cypark, the leading solar
farm operator in Malaysia. The Prime Minister was also
intrigued by the cool-looking Solar Lantern, a white-and-
green multi-function light that can serve as a rechargeable
unit for USB devices.
Toyotas concept vehicles, Toyota Tsushos micro electric
vehicles COMS and the latest Toyota NS4 Concept Plug-
In Hybrid powered by a new generation Hybrid Synergy
Drive captured the entourages attention as they
discussed the new technologies in transportation.
After dropping by the Japan Pavilion, the Prime Minister
made a pit stop at DFRAN Research Technologies, a local
company specialising in high-value innovative products
and solutions including IP licensing and cohesive mobility
solutions.
The Prime Minister spent some time understanding
its latest brainchild named Revolo, a retroftting hybrid
technology which basically enables any existing vehicle
to be converted into a hybrid vehicle.
His fnal stop was the booth of Taiwan-based solution
provider Saturn Power Ltd, where General Manager
Jason Lee explained that the initial cost of LED lighting
may be double of conventional lighting but the startup
cost could soon be recovered due to energy savings
within 18 months.
With IGEM2013 held concurrently with the Global
Economic Summit, security measures were signifcantly
increased, with several security offcers placed at every
entrance and exit points.
Initially regarded as an inconvenience as the increased
security required exhibitors and visitors to register and
get their photos captured for security passes, the joint
partnership later proved to be a boon, with many high-
level participants visiting IGEM2013 to get a frst-hand
look at the regions leading greentech and eco-products
event.
OPENING CEREMONY
ZT
15
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KETTHA
Sustainability is Key
The Ministry of Energy, Green Technology and Water
(KeTTHA), the organiser of IGEM and the key driver for
green development in Malaysia, provided an impressive
showcase at IGEM2013 to reinforce the Ministrys
initiatives in support of the Prime Ministers commitment
to reduce carbon emission intensity of up to 40% by the
year 2020.
The KeTTHA Pavilion located at Hall 6 housed several
agencies under its umbrella, including the National
Water Supply Department (Jabatan Bekalan Air),
Sewerage Service Department (Jabatan Perkhidmatan
Pembentungan), Pahang-Selangor Raw Water Transfer
Project (Pasukan Projek Penyaluran Air Mentah
dari Pahang ke Selangor), National Water Services
Commission (Suruhanjaya Perkhidmatan Air Negara),
Sustainable Energy Development Authority (Pihak
Berkuasa Pembangunan Tenaga Lestari) and Energy
Commission (Suruhanjaya Tenaga).
ZT
16
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KETTHA
Together, these divisions are responsible for many of
the countrys essential services. With sustainability a
key philosophy of KeTTHA, the Ministrys pavilion was
designed to be approachable from all directions to include
different focal points refecting all the divisions.
A host of representatives were at hand to provide
information. Small shelves attached to different columns
held an assortment of educational materials explaining the
roles and responsibilities of each agency & division, past
and present projects, and advice for more sustainable
living, such as reducing water and energy usage.
To complement the booth offerings, KeTTHA also
conducted a series of talks during IGEM2013, where
Ministry representatives presented on topics such as
Renewable Energy in Malaysia, An Overview of Water
Services Industry Reform in Malaysia, Low Carbon City
Framework and National Green Technology Policy.
The Low Carbon City Framework (LCCF), which sets the
target of 40% carbon emission intensity reduction per
GDP per capita by 2020, is aimed at ameliorating the
effects of environmental degradation in urban areas where
population density and accompanying greenhouse gas
emissions continues to climb. As a guideline, the LCCF
focuses on four key elements: Urban Environment, Urban
Transportation, Urban Infrastructure and Building.
ZT
17
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KETTHA
ZT
18
IGEM2013 EXECUTIVE REPORT
With water supply becoming a public interest topic of
late, representatives from the Water Supply Department
(JBA Jabatan Bekalan Air) were present at IGEM2013
to explain their roles and functions to concerned visitors.
JBA oversees projects such as the implementation of
NRW Works at the Federal Territory of Labuan, Subsea
Pipe Replacement Project to Pulau Ketam in Selangor and
Alternative Water Supply for Kuala Lumpur International
Airport in Sepang.
The National Water Services Commission (SPAN
Suruhanjaya Perkhidmatan Air Negara) serves a different
role, which is to oversee water operators to ensure drinking
water quality. SPAN produces reports on performance in
water services, leakage, and meeting water demands in
the country.
According to SPAN, Malaysias domestic water use per
capita in 2010 was 203 litres (signifcantly higher than
usage in neighbouring Singapore at 154 litres/capita/
day), which needs to be reduced in view of Malaysias
growing population and increasing demands for drinkable
water. One of its efforts is the implementation of the
Water Effcient Products Labelling Scheme the voluntary
system rates products based on one to three stars, with
three stars indicating the highest level of water effciency.
The Sewerage Service Department (JPP Jabatan
Perkhidmatan Pembentungan), a technical agency
dedicated to the development of sewerage system
infrastructures that meet international standards was also
present at IGEM2013 to enlighten businesses and public
about a topic that is often under wraps- sewerage.
Among JPPs many services are the management of
septic tanks and projects such as the Pahang-Selangor
Raw Water Transfer Project and Pantai 2 Sewerage
Treatment Plant Project.
Offcers at the Sustainable Energy Development Authority
(SEDA) Malaysia, a statutory body that was formed under
the Sustainable Energy Development Authority Act 2011
[Act 726] was kept busy explaining the Feed-In Tariff
(FIT) mechanism as more corporations and consumers
contemplate the use of solar energy.
Similarly the Energy Commission of Malaysia, a statutory
body responsible for regulating the energy sector,
particularly the electricity supply and piped gas supply
industries in Peninsular Malaysia and Sabah, provided
tips to consumers on how to reduce energy usage, timely
messages in this time of rising costs of living.
COUNTRY & PAVILIONS | KETTHA
ZT
19
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | CHINA
The countrys huge population, coupled with rapid
urbanisation, has led to dramatic increases in solid waste
generation from 31 million tonnes in 1980 to 157 million
tonnes in 2009. It is projected to reach 585 million tonnes
in 2030, that its waste management technology has been
at the forefront of advancement.
It was no surprise then that many business representing
China at IGEM2013 focused mainly on waste management
operations.
For I ECO Green Technologies International Co., Ltd, their
emphasis was on managing food waste. The companys
goal is to move towards zero food waste in landflls,
hence it manufactures both large, industrial-sized models,
as well as family-friendly food waste systems such as
Magiccara Portable Compact Food Waste Digester CS10.
Normally, food waste left to decompose in landflls
generate methane, the second most common greenhouse
gas, producing 21 times as much heat as carbon dioxide.
Magiccara was designed to treat food waste at its source,
converting it into an odourless by-product in three to six
hours in dry form that comprises only 10% to 20% of its
original weight.
Waste management also requires transportation, and
that is what CN-NL Waste Solution Company provides.
Established as a Sino-Dutch joint venture, CN-NL is now
a market leader in Municipal Solids Waste Transfer Station
Systems.
Conventional practices require collection trucks to collect
and transport waste to disposal sites. However, CN-NLs
Waste Transfer Stations use transfer trucks to make the
long haul.
Waste Management at its Best
CHINA
ZT
20
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | CHINA
These trucks carry three to fve times more waste
than collection trucks and are more effcient over long
distances, thus reducing transportation costs. This results
in signifcant cost-savings and lowered greenhouse gas
emissions by reducing the number of trucks on the road.
When it comes to waste processing and recycling, Sanwa
Environment provides ample equipment to deal with
specifc types of discarded materials; from waste plastic,
metal and home appliances to food, industrial waste, and
even landfll waste.
A Solid Waste Recycling Expert, this company is a Sino-
Japanese Joint Venture with offces in Tokyo and Shanghai
that specialises in recycling solutions, engineering, and
manufacturing that are relevant and helpful in reducing
waste across all consumer and industrial markets.
For Sinosteel Equipment & Engineering Co. Ltd, their
expertise encompasses incineration plants, as well
as clean energy production across China and other
countries. Their products range from biomass to solar and
wind power.
The company has built on its experience in the
metallurgical, mining and construction material industries
to become a global player; and was ranked by Engineering
News Record among its Top 225 International Contractors
for three years running. Among the companys 400
projects are: Liuching 2x15MW Biomass Power Project,
which processes sugarcane leaf and cotton stems; Jilin
Shuanglong Wind Power Station; Jiangxi Tianli 500KW
Photovoltaic Power Station; and the Letan 4x150MW
Hydro Power Station.
Other exhibitors from China include solar panel producers
Sungrow Power Supply and Co., Ltd, Jinko Solar Co.
Ltd, as well as engineering frms CALB, Changzhou
Gaorui Electric Co. Ltd., and Guangzhou Henglaida
Optoelectronics Co., Ltd,. JONO Recycling Technology
(Suzhou) Co., Ltd., and Ottovatte Inc.
ZT
21
IGEM2013 EXECUTIVE REPORT
Driving Green Growth via
Knowledge Sharing
For the fourth consecutive year, the EU Projects Desk of
the EU-Malaysia Chamber of Commerce and Industry
(EUMCCI) coordinated the prominent EU Pavilion at
IGEM2013. Twenty-three European companies were
under the EU Pavilion, each offering various forms of
expertise in keeping with IGEM2013s theme Advancing
Green Growth and Global Entrepreneurship.
Alstom Asia Pacifc Sdn Bhd, for example, is a global leader
in the world of power generation, power transmission and
rail infrastructure, and sets the benchmark for innovative
and environmentally-friendly technologies.
A key player in Malaysias power (generation and
transmission) and rail infrastructure sectors for more
than 40 years, Alstoms focus is in supplying local and
regional customers with cost-effective solutions, as well
as developing optimum solutions that conform to the
companys stringent standards.
Alstom currently provides key rail transport equipment
and services to Peninsular Malaysias main rail
operators Keretapi Tanah Melayu Berhad or Malayan
Railways Limited and Rapid KLs Star and Putra Light
Rail Transit lines.
Ecoclean Technology Sdn Bhd is another company with
solid presence in Malaysia and the ASEAN region; it holds
the licence to market and provide Continuous Defective
Separation (CDS) Stormwater Treatment Technology to
Malaysia, Singapore and Brunei.
COUNTRY & PAVILIONS | EUROPEAN UNION
EUROPEAN
UNION
ZT
22
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | EUROPEAN UNION
ZT
23
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | EUROPEAN UNION
ZT
24
IGEM2013 EXECUTIVE REPORT
CDS technology offers an effective method of
separating solids from liquids. Based on a surprisingly
simple combination of non-blinding screens and fow
management, it is a non-powered, low maintenance
alternative to traditional screening systems. The major
application for this technology is to rid gross pollutants
from storm waters before releasing into natural waterways.
Ecocleans other felds of expertise include rainwater
harvesting systems and drainage cells for roof gardens.
Meanwhile, German b*green-project Green Tech Solar
Systems SEA specialises in planning and constructing
turnkey solar projects for various customer groups.
Since the beginning of 2013, the company exports solar
installation engineering (produced and tested according
to German standards) to Malaysia.
B*green-project offers commercial and individual
customers the complete planning and implementation
of grid-connected turnkey solar systems from a single
source. Before the conclusion of the contract, the
company counsels its clients on which systems to adapt,
and the framework for fnance and legal issues.
In 2012 alone, b*green-project completed solar projects
with the capabilities of outputting more than 20 MW
of overall power. Projects conducted by the company
guaranteed certifed completion of each system, smooth
operation and sustainable earnings. Besides professional
implementation, the company also offers monitoring and
servicing for its solar systems.
Apart from companies providing eco-services, products
and solutions, there were also government bodies such
as the Spanish Trade and Investment (ICEX), UBIFRANCE,
and trade and investment promotion sections of the
Embassy of the Republic of Poland and the Embassy of
the Czech Republic.
COUNTRY & PAVILIONS | EUROPEAN UNION
ZT
25
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | EUROPEAN UNION
These departments are dedicated to promoting their
countrys know-how and expertise in green technologies,
offering detailed information about products and services
provided by companies they helped showcase.
Other European companies participating under the EU
Pavilion were Biogasmart, CTP Environment Asia Pacifc
Pte Ltd, Dresser-Rand Guascor, HOCER, IBC Solar Teknik
Sdn Bhd, M+W Malaysia, Mercu Samudera Sdn Bhd, PP-
Eko SP. Z.O.O (LTD), Siemens Malaysia, Sistem Vakuum
Sdn Bhd, SOMEFLU, Spain Trade And Investment (ICEX),
Synergie, AVAS Export Import, SVCS Process Innovation
s.r.o. and Leosphere.
The EU-Malaysia Chamber of Commerce and Industry
(EUMCCI), a non-proft organisation to promote, support
and develop European Unions (EU) business interests in
Malaysia, carries out activities that serve as networking
platforms for European companies and Malaysian
business communities, business associations, relevant
ministries, offcial representations and other Chambers in
Asia.
Green growth is an area of particular interest to European
businesses, which are keen to invest in Malaysia. With
Europe considered as a world leader in green technology
policy incentive schemes, products and services, EUMCCI
is committed to helping foster green development as a
key driver of sustainable economic growth in Malaysia.
ZT
26
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | GERMANY
Green Revolution
from Germany
Germany is a well-established world leader in todays
global green economy. In previous IGEM instalments,
Germany has always exhibited under the European Union
(EU) banner.
In a telling move, Germany had its own independent
pavilion at IGEM2013, indicating the countrys growing
confdence in the events broadening role in the green
crusade. A clean, streamlined design even helped the
Germans win a commendation award in the IGEM Best
Pavilion Award Competition.
The pavilion was represented by the German Federal
Ministry of Economics and Technology. Known in short
as BMWi, the Ministry supports German companies by
creating an innovation-friendly policy environment and by
promoting market-oriented R & D and innovation projects.
In Germany, the Ministry has the lead responsibility of
formulating and implementing energy policies. Economic
effciency, security of supply and environmental
compatibility form the central axis of those policies.
Since 2002, the German government has been closely
involved in supporting the global transfer of technologies
for renewable energies, under the banner Renewables -
Made in Germany.
In addition to disseminating information on Germanys
technical expertise in the feld of renewable energy, the
Ministry promotes mutual trade and investment between
Germany and the rest of the world. IGEM2013 proved to
be fruitful, as high-potential areas of collaboration were
formulated, including with the host, Malaysia.
Martin Krautkramer, Country Manager of Economic
Relations with Asian Pacifc Countries, acknowledged
that both countries share common interests and strengths
in green technology. Singling out Malaysias forte in the
renewable energy sector, particularly in solar power and
biogas, Krautkramer believes both countries, which
are already long-term trade partners, can potentially
collaborate in those areas.
Information on trade fairs, conferences, training seminars,
and the Business Marketplace activities organised by
Germanys bilateral chambers of industry and commerce
were distributed to companies that are interested in
facilitating more trade activities with German companies.
GERMANY
ZT
27
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
From Inspiration to Innovation
It is often said that within crisis are the seeds of
opportunity. Many, including Japans businesses, are
targeting green opportunities by focusing on innovation
and sustainability.
Fourth-time exhibitor JETRO (the Japan External Trade
Organization) is a government-funded organisation that
aims to promote mutual trade and investment between
Japan and the rest of the world, including Malaysia.
Established in 1958, JETRO Kuala Lumpur is one of its
oldest overseas offces.
IGEM has created new opportunities for JETRO to
maximise the global export potential of small-to-medium-
size Japanese frms, revealed Shigeyo Nishizawa, the
Deputy Director of Energy and Environment Industry
Division, Manufacturing and Environment Industry
Department of JETRO. It makes good economic sense
to strengthen ties between Japan and Malaysia as well as
foster infrastructure development with Malaysia and the
surrounding region.
This year, JETRO brought in 12 companies with a wide
range of expertise ranging from solar energy to recycling.
During the exhibition, we arranged targeted business
meetings for our exhibitors to ensure that they were the
right ft, said Shigeyo Nishizawa. It was a hit, as many
of our exhibitors were able to identify potential business
opportunities that hopefully will be fruitful in the next
couple of months.
JAPAN
ZT
28
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
Companies like Hanshin Engineering Co. Ltd, Japan
System Planning Co. Ltd and Koyo Sangyo Co. Ltd,
showcased advanced cost-saving tools in the effcient
usage of energy; while OYO Corporation provides
consultancy services on disaster-prevention and
construction. Nissen Techno Corporation that offers green
technology systems and equipments were also part of the
exhibition.
Other companies present included Moki Co. Ltd which
caught a lot of attention with its Separate Master a
garbage separable machine that automatically separates
expired foods into food wastes and plastics; and
Denryo Co. Ltd and Laplace System Co. Ltd, pioneers in
producing solar energy software products and systems
that are convenient, reliable and environmentally-friendly.
To conserve energy and reduce carbon emissions,
companies like IZ Co. Ltd and Ecofactory & Co. Ltd provide
the latest technologies and green innovations. Keeping
heat out and increasing energy savings, particularly for
homes, factories and manufacturing plants, are the focus
of Fumin Co. Ltds Blue on Tech insulation painting and
Fumin coating, while Sketch Co. Ltd showcased a new
Anti-fouling Surface Coating Hot Guard SC, a coating
product designed for windowpanes.
ZT
29
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
Aside from JETROs Pavilion, other formidable Japanese
companies exhibiting some of the latest green solutions
included Sumitomo Electric Industries, which showcased
the innovative Di-BSCCO, a bismuth based zero-
resistance superconducting wire that carries 200 times
more power than a copper wire.
Introducing state of the art waste-to-energy and
renewable energy facilities to Malaysia, JFE Engineering
Corporation is making inroads into countries with its solid
waste incinerator, biogass technologies, and energy plant.
Nobody says innovation better than by a company
which started its recycling processes even before green
technology was in trend! Matsudas precious metal
recycling operations began in 1935 with the recovery
of silver from unnecessary photosensitive materials. By
taking the processing technology developed over the
years and applying it to the processing of various other
waste materials, the company continues to develop its
environmental operations.
Reduction of paper-use will reduce solid waste
production, as well as air and water pollution. With the
Toshiba e-STUDIO306LP multi-function printer, one
sheet of paper can be reused up to fve times, thanks
to the printers unique toner that can be erased multiple
times without affecting the quality of the paper used. To
better manage the print, energy and paper, Fuji Xerox Asia
Pacifc Pte Ltd held their frst ever Green Print Clinic at
IGEM2013.
ZT
30
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
In response to a high demand for energy-effcient electrical
appliances, Hitachi uses ecological technologies that
save energy and reduce harmful substances at home.
Some of its fagship green products exhibited include its
quiet anti-shake washing machines, intelligent fridges,
and a vacuum preservation system.
Design meets green with beautiful environmentally friendly
cars at IGEM2013 such as Hondas sleek and powerful
hybrid CR-Z, Civic, Insight and Jazz models. Using its
proprietary technology, the Honda Hybrid i-VTEC engine
is fuelled by an electric motor, and its light system helps
save on fuel consumption.
ZT
31
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
Tapping into the public domain of hybrid vehicles is Toyota
Tsusho, the sole trading company of carmaker Toyota
which introduced its micro-electric vehicles COMS.
Currently on a trial run in Singapore, these vehicles
are stationed at buses and train stations and rented to
customers to commute seamlessly from point to point.

UMW Toyota Motor caught everyones attention by giving
a frst-hand preview of the latest Toyota NS4 Concept
Plug-In Hybrid that is powered by a new generation
Hybrid Synergy Drive with improved fuel economy,
better acceleration, longer electric range, short charging
time and state-of-the-art safety features.

The concept vehicle also lists several new technologies
including a hydrophobic coating, anti-fog flm, high
ultraviolet absorbing inner layer and anti-solar flm with
radiowave transparency.
ZT
32
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | JAPAN
Caring for your engines is also key to reducing harmful
emissions and increasing fuel effciency, as Idemitsu,
Japans leading lubricant brand, showcased its latest
engine oil - The 5W20 SM/CF - a fully synthetic formula
that provides environmentally-friendly protection for
engines.
Another prominent and yet exciting booth is the Panasonic
booth. Returning for the fourth time, it creatively features
the concept of A Better Life, A Better World that included
HIT solar panels, Eco Navi washers and refrigerators. They
have also collaborated with Federal Furniture Industries
to create the innovative Shi-Ma-U smart storage system
for easy retrieval of kitchen items.
Similarly, Rinnai is dedicated to providing quality
appliances that use natural gas, the cleanest burning
fossil fuel.
ZT
33
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KOREA-KEITI
KOREA-
KEITI
Balancing Economic Progress
and Environmental Protection
As our world continues to develop, the confict between
economic growth and environmental protection continues
to increase. Yet, we need both economic progress and
a healthy, green environment for sustainable and quality
living.
Founded in 2009, the Korea Environmental Industry &
Technology Institute (KEITI) is a public organisation that
plays a leading role in generating a green future where
environmental protection and economic development
go hand-in-hand. Its core services lie in implementing
environmental R&D grant programmes, enhancing
the competitiveness of eco-industries, certifying
environmental technology and eco-friendly products, and
executing action programme of sustainable consumption
and production.
Companies exhibiting under the KEITI Pavilion are: Kukjae
Environmental Technology Co., Ltd, Sewoon T&S Co.,
Ltd, Shingang Hi-tech Co., Ltd, PPI Pyungwha Co., Ltd,
and M.I.R. Co., Ltd. These companies were exhibiting in
IGEM for the frst time.
They are all very reputable in Korea and have been
awarded the Green Certifcate by KEITI, thus the quality
and eco-friendliness of their products are well recognised.
They are new to the Malaysian market, and therefore,
are here to promote their products, create networks
and meet potential dealers. Overall, they are happy with
the response. KEITI will most likely be back again next
year, said Yu Nan-Mi, Senior Researcher of KEITIs
Environmental Technology Verifcation Offce.
Kukjae Environmental Technology Co., Ltd. is the top
company in Korea in the development and production
of solid and liquid livestock wastewater separators. The
company has received the Green Certifcation by KEITI
for developing the Authothermal Aerobic Bacillus Liquid
Fertiliser Process through cooperation with Kyungsung
University. The process is currently being supplied
commercially.
Innovation is the most suitable word to describe
Sewoon T&S Co., Ltd. Starting out as a manufacturer
of sound absorption insulation for vehicles, the company
today produces HITLIN (high temperature layered
insulation) for industrial pipes and board insulation. Made
with E-Glass Fibre and inorganic binder, HITLIN provides
excellent thermal resistance to high temperature pipe
lines and equipment for fre prevention, sound absorption,
and insulation purposes.
ZT
34
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KOREA-KEITI
Committed to becoming the worlds best environmental
company with competitive technologies, Shingang
Hi-Tech Co., Ltd restores the environment through various
means; including water purifcation of rivers, ponds and
lakes, and soil and groundwater pollution remediation.
The company is continuously involved in R&D.
PPI Pyunghwa Co., Ltd is a leader in the feld of PVC
piping materials for water and sewage management,
drainage, venting system and building equipment with
over 30 years of experience. Among its leading products
are the Hard Type Vinyl Chloride Pipe, Spin Pipe, DRF
Connecting Pipe, 2040 Soundproof Pipe, and Bell-Clip
Type Shockproof Water Pipe, which is South Koreas frst
shockproof and vibration-absorbing water pipe system
with three fexible structures for vibration, bending, and
expansion/contraction.
M.I.R. (Meter Medical Image Reading) Co., Ltd supplies
Off-Site Meter Reading System (OMR), a water meter
reading device for automation of the billing system
and management of feld workers. The product aids
the improvement of service quality, reduction of
civil complaints, prevention of repeated work, and
improvement of meter reading reliability.
Our objective here is to promote the excellence of South
Korean products, develop our market, and increase our
knowledge on other companies initiatives in advancing
green technology. We have indeed widened our
knowledge and network during this exhibition period and
we thank the Malaysian government for the opportunity,
said M.I.R.s Director Mr. Lee Hyunu.
Other independent companies from Korea included
Solaris Energy Sdn Bhd, C & Energy Co., Ltd (CM Tire
Shredding System), and HydroNet Co., Ltd.
Solaris Energy Sdn Bhd specialises in the design, supply,
and installation of grid-connected solar photovoltaic
system under the Feed-in-Tariff (FIT) programme, as
well as stand-alone solar systems. The company also
distributes TUV-certifed PV module and solar photovoltaic
system components including: solar inverter, solar charge
controller and solar battery.
Solaris is also the offcial distributor of KACO Inverters in
Malaysia and Asia. Inverters are a critical component in
a photovoltaic system, as it converts the variable direct
current (DC) output of a photovoltaic (PV) solar panel into
a utility frequency alternating current (AC), that can be fed
into a commercial electrical grid or used by a local,
off-grid electrical network.
Ever wondered what happens to old, worn out tires?
C& Energy Co. Ltd solves the problem of scrap tire
disposal through their CM Single Speed Tire Shredder,
which reduces whole tires into clean-cut nominal tire
chips. This leads to cost savings and increased production
for many companies. The shredder can process up to 900
passenger tires per hour.
Lastly but not least, HydroNet Co., Ltd provides the Smart
Water Quality Monitoring System, Automated Remote
Metering System and Small Scale Water Supply Plant
Management System targeted for water quality ministries,
construction companies, etc.
Malaysia is our potential market. This is our frst time here
and it has been a positive experience, General Manager
of HydroNet Johny Hwang concluded.
ZT
35
IGEM2013 EXECUTIVE REPORT
KOREA-
KEPA
Environmental
Preservation a Priority
The Korean Pavilion presented by the Korea Environment
Preservation Association (KEPA) comprised nine
companies, mostly involved in heavy-duty green
technology industries. The non-governmental organisation
that was established in 1978 serves to promote,
develop and educate corporations and the public on the
importance of and ways to environmental preservation.
With a row of solid-coloured striking urinals lining its
booth, ECOSH Inc. stood out like a shining star, attracting
every visitor who passed by. The patented waterless
urinals are ideal options for places with limited or no
water supply, with a special design that removes odour
and bacterial growth.
The urinals received an endless stream of enquiries, such
as maintenance, bulk purchase, colour options, shipping
charges, minimal orders and others. With many countries
around the world facing the problem of dirty public toilets,
ECOSHs product holds high promise as a possible
solution.
Equally prominent is SUDOKWON Landfll Management
Corporation (SLC), the company who manages the
biggest sanitary landfll in the world located 40 minutes
COUNTRY & PAVILIONS | KOREA-KEPA
ZT
36
IGEM2013 EXECUTIVE REPORT
from Seoul. Recognised worldwide as a best practice in
landfll transformation, SLC turns 14,000 tonnes of daily
waste into electricity worth USD$50 mil, saving 800,000
tonnes of carbon credits from the environment at the
same time.
Whats more, the beautifully landscaped site has been
earmarked for the horse-riding, golf and swimming events
in the upcoming 2014 Incheon Asian Games. What was
previously a landfll is now Dreampark, an environmental
theme park for the metropolitan citizens.
Trash-to-treasure technology appears to be the trademark
of Korean exhibitors under KEPA, with KC Cottrell Co.
Ltd., showcasing the technology for their biomass plant
that produces energy (heat and power) through the
combustion of organic matter, waste wood, sawdust,
plantation, agricultural and horticultural wastes.
The company with 40 years experience in air pollution
uses the electricity and steam generated for recycling and
energy-related business activities. Their biomass plants
are already being used by the Governments of Korea,
South Africa, Singapore, Indonesia, China and India.
COUNTRY & PAVILIONS | KOREA-KEPA
ZT
37
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | KOREA-KEPA
ZT
38
IGEM2013 EXECUTIVE REPORT
Machinery manufacturers Cheonho Industrial Co. Ltd.
and JEIL Machinery Co. Ltd. showcased their briquetting
machines that turn coal, sawdust, mill scale, industrial
products or food waste into regular sized pellets to be
used as fertiliser.
Jin Won, JEILs Head of Research Lab, expressed
satisfaction with the number of leads he derived at
IGEM2013. Many people are impressed with our
product, which is backed by 9 patents. We are already
exporting to the Middle East and hope to reach new
international markets.
Several wastewater treatment companies also presented
their technology, such as BKT Co Ltd., whose customers
are mostly corporations and governments. According
to their Marketing Leader Peter Lee, their wastewater
treatment systems are already being exported to
Netherlands, Malaysia, China and USA.
Similarly, Royal Precision Ind. Co. Ltd, Triton Pump and
ARK Co Ltd. presented technology related to wastewater
treatment, such as centrifuge devise to separate
suspended solid materials from water; high-technological
pumps, mixers, reducers, scum and Sludge Dewatering
Machine with Concentrator.
The companies dealing with wastewater treatment
technology are mostly seeking international distributors to
widen their global outreach. These loyal IGEM exhibitors,
who have been coming to IGEM in the previous years
without fail, view the greentech event as a must-attend
event of the year, resulting from good feedback and high
exposure in the past.
COUNTRY & PAVILIONS | KOREA-KEPA
ZT
39
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
Competent Companies from
a dozen Stellar States
The best of the country was on display at IGEM2013,
boosted further by the clean, green, IT-savvy companies
that showcased examples of local creativity and innovation
applied to the basics of Food, Shelter and Clothing.
Participating states included Johor, Kedah, Kelantan,
Malacca, Negeri Sembilan, Penang, Perak, Perlis, Sabah,
Sarawak, Selangor and Terengganu.
Johor showcased the Iskandar Development Region,
which is using its low-carbon blueprint strategy to attract
foreign investment, while Kedah, long known as the Rice
Bowl of Malaysia, impressed with its efforts at developing
industrial parks that focus primarily on biotechnology,
bio-agro, high technology and manufacturing.
Kelantans focus was on green agriculture, including
waste conversion and all things organic farming,
certifcation, soil fertility, livestock immunity and the
maintenance of water bodies and waterways.
Malacca announced its intention to become a Green City
State in seven years, and has drawn up a blueprint to this
end, which includes the RM46 million Melaka World Solar
Valley that features solar farms, BIPVs, low-energy public
buildings, and solar-powered LED streetlights.

Negeri Sembilan, home of Malaysias most advanced
airport, KLIA, is making itself even more attractive to
investors by spurring its manufacturing sector. The state
has great infrastructure, such as its state-of-the-art
international airport and a Multimedia Super Corridor, but
has managed to keep its land, living and human resource
costs low.
The island state of Penang is also doing well, with many
NGOs and not-for-proft organisations such as the Penang
Green Council, collaborating with the state government
to encourage community involvement in sustainable living
and development projects.
Perak is looking to increase its power generation
capabilities while ensuring that its hydroelectric projects
are not detrimental to the environment, while the tiny
MALAYSIA
ZT
40
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
state of Perlis is concentrating on innovation and
ingenuity in recycling and reusing waste. One of these is
a new application for chicken feathers to reinforce the
properties of polymeric engineering products and using
charcoal industry waste to remove water pollutants.
Natural resources were also the focus of Sabah, as
evidenced by the presence of several government
bodies such as the Department of Fisheries, the Forestry
Department, Tourism Board, as well as commercial
ventures Lobster Aqua Technologies, and POIC Sabah, a
leader in the East Malaysian palm oil industry.
Sarawak strutted big plans for renewable energy, with
its dedicated Corridor, one of the countrys fve regional
development areas. The core of the Sarawak Corridor of
Renewable Energy is the hydropower, coal and natural
gas resources of the state, and the development of priority
industries, such as petroleum, aluminium and palm oil.
Selangor, widely regarded as the most developed
Malaysian state, is still intent on attracting investment via
high-tech applications in the E&E sector, life sciences,
green technology, renewable energy, machinery, transport,
petrochemicals and polymers. New industrial parks
and hubs were debuted, and the states infrastructure,
accessibility and incentives took centrestage.
Terengganu chose to showcase its natural beauty and the
efforts that have gone into maintaining it, particularly Lake
Kenyir, and some of the worlds oldest rainforests. The
future of Kenyir is solar, the renewable energy source that
will power the industries which are to be developed in the
man-made lakes proposed Free Trade Zone as well.
ZT
41
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
Other Malaysian companies at IGEM2013 included waste
managers, renewable energy developers, recyclers, frms
that applied innovation to public utilities like transport,
and creative food growers.
Recognising the role that waste management increasingly
plays in keeping this world liveable and clean, the Waste
Management Association of Malaysia (WMAM) advises
on all waste management-related matters.
As a association overlooking waste management, WMAM
also brought in several of its members such as Alam Flora
Sdn Bhd, Environment Idaman Sdn Bhd, Solid Waste &
Public Cleansing Management Corporation (PPSPPA),
SWM Environment Sdn Bhd, Universal Environmental
Resources Sdn Bhd and Schaefer Systems International
Pte Ltd., each promoting various aspects of environmental
protection.
Indah Water Konsortium Sdn Bhd, a key waste
management player in Malaysia, maintains 16,000km of
sewage lines in Malaysia, manages 5880 sewage plants,
and creates by-products like biosolids, bio-effuents and
biogas from the waste.
They may have cornered the market on waste, but
ECOLOO Malaysia may give them a run for their money,
with its enclosed, odour-free, maintenance-free toilet that
uses no water or energy, and transforms waste products
into organic fertiliser.
The effcient use of heat and water is central to Rinnai
and its Infnity system, which has high-effciency, low-
emission burners. Water temperature control prevents
scalding and eliminates temperature fuctuations, so less
water is wasted in adjusting hot/cold fow, and the system
lifespan is prolonged.
More effcient renewable energy management can be
seen in Malaysian Solar Resources products: photovoltaic
modules and BIPVs that can generate up to 420 watts
of power. Solar energy is emission-free, noise-free, and
reduces dependency on the national grid.
ZT
42
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
ZT
43
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
Ligetech Automation Sdn Bhds efforts at environmental
sustainability have moved it to develop LED lights that
use less energy than many other lamps, and last longer.
IRIS Corporation focuses on public transport, with
Malaysias frst-ever electric bus, targeted to serve MRT
passengers from 2017. Powered by a rapid-charging
battery pack, the bus has zero fuel emissions.
DFRAN Research Technologies retrofts cars, turning
them into hybrids that run on petrol or electricity.
Responsible for the nations Bioeconomy Transformation
Programme, the Malaysia Biotechnology Corporation
helps frms like Airestec Innovations Sdn Bhd, which
specialises in environmentally-friendly cleaners.
But for increasing yields, MARDI-All Cosmos Industries
has the edge, with their new-generation fertiliser that
has shown amazing results with kale, spinach, mustard
greens and melons. And perhaps the future will see the
fruits of their labour served up on Telic Paper products,
practical, functional, totally biodegradable paper pulp
trays and food containers.
ZT
44
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | MALAYSIA
ZT
45
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | SINGAPORE
Lion City Shapes a Bright
Landscape
The Singapore Pavilion showcased a wide representation
of products and services ideal for industrial, home and
public endeavors in conservation and energy savings. This
year, in particular, solar energy solutions were strongly
featured and organisations reaching out regionally
were also there to promote corporate networking and
environmental educational programmes. Those looking
for energy savings and even health solutions at home
were also not disappointed.
As Singaporean children traditionally sing of a Sunny
Island Set in the Sea, it is no surprise to fnd a variety
of photovoltaic energy solutions experts who were busy
engaging visitors with their respective set of expertise in
the entire solutions processes among the exhibitors at the
Singapore Pavilion.
Singulus Technologies Asia Pacifc Pte. Ltd., a subsidiary
of Singulus Technologies Germany is a front-end
producer of equipment for crystalline solar cells and
thin-flm solar panels. One of Singulus highlights was
their R & D involvement in the increase of the conversion
effciency of screen printed silicon solar cells. It is one of
the highest effciencies worldwide, from todays industrial
18.5 percent to a record value of 20.1 percent.
In Germany, Canadian Solar South East Asia Pte. Ltd.
stood out as one of the worlds largest solar farms
(166 MW) using 148 MW of Canadian Solar modules.
POWER-GEN International has awarded this project as
The Best Solar Project in the World.
SINGAPORE
ZT
46
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | SINGAPORE
All under one solar-powered roof, Conergy Asia & ME Pte.
Ltd. is a system supplier providing all the components
and services for a solar installation. Director of Marketing
Michelle Gozum, explained how they made inroads into
Thailand with solar parks in Suphanburi and Kanchanaburi
(21 MW combined), Nakhon Pathom (12.4 MW), and
Nakhon Ratchasima (9 MW) among many other Thai sites.
Conergy has made a signifcant impact in Bario, in the
Kelabit highlands of Sarawak, Malaysia by providing
the design and equipment for a 36KW solar rooftop
installation. They are looking for more partners for
photovoltaic projects in Malaysia.
Schmid Singapore Pte. Ltd. a provider of integrated fab
solutions from silicon, wafer, cell and module production,
offers process and automation equipment as well as
turnkey solutions for wafer, cell and module production.
Edmund Sing, Sales Manager at the Sales & Marketing
Division stated that Schmid provides projects of solar
mounting systems with modules and wafers.
Singapore Environment Council (SEC), the organisation
responsible for the Singapore Green Labelling Scheme
(SGLS) and the Asian Environmental Journalism Award
made its debut at IGEM2013.
ZT
47
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | SINGAPORE
ZT
48
IGEM2013 EXECUTIVE REPORT
These materials can be used to protect houses and cool
rooms, saving on air-conditioning and lowering harmful
VOCs (volatile organic compounds found in paints). For
agriculture, this enzyme solution promotes plant growth,
while protecting soils and the health of the farmers who use
them. The waste water from the used enzyme solution can
also clean rivers, as shown in their experiment in Okinawa,
Japan. Hotbed rejuvenation therapy centerswith tiles that
emit high doses of negative ions can help increase blood
circulation, strengthen immune systems and metabolism
rates for a clean bill of health.
CEO Takanobu Unno, one of the pioneers of Ecoparadise
stated, Weve no interest in selling products, as we want
to share with everyone, including governments how we can
save time, money and effort in caring for the environment.
Together with City Developments Limited (CDL a
Singaporean property pioneer), SEC has initiated the
Project: Eco Offce to help Singaporean offces implement
eco-friendly practices.
Apart from offering the Eco-Offce Rating System, SEC
provides the Eco Offce Kit to remind folks to switch
off lights and save paper at offces. We believe that by
infuencing the mind, we can change the behaviour of
people. This could have a cascading effect when people
bring these practices home, said Director of Partnerships
Development Damon Yong.
Waste Management and Recycling Association of
Singapore (WMRAS) was busy promoting the inaugural
Cleaning Management & Environmental Technology
Exhibition and Conference in 2014, a platform for industrial
and commercial cleaning industry practitioners to keep
abreast of the latest cleaning developments. WMRAS
also promoted WasteMET Asia 2014 as an opportunity
for companies looking to venture into the Asia market in
waste-related projects.
Electrique Energie & Metering Pte Ltds smart energy
monitoring systems proved to be popular among visitors.
Electrique Energie offers the wireless energy monitor, an
energy data gateway which enables you to view energy
use on their web portal or a smartphone app and energy
monitoring socket to see the cost of using individual
appliances.
First-timer Ecoparadise Pte Ltd promotes the philosophy
of deoxidation which reverses the effects of free
radicals caused by oxidation, radiation and even cigarette
smoke. Its unique enzyme solution can be mixed into
buildings and paint materials so that they continuously
emit negative ions.
COUNTRY & PAVILIONS | SINGAPORE
ZT
49
IGEM2013 EXECUTIVE REPORT
COUNTRY& PAVILIONS | TAIWAN
Taiwan Lights Up
Taiwan returns to IGEM again this year, with the Taiwan
External Trade Development Council (TAITRA), introducing
companies with a variety of green technology and eco-
products.
Autotronic Enterprise showcased their indoor air quality
monitor. According to Product Application Division
Manager, Seng-Yong Lau, high levels of carbon dioxide
in a closed environment may cause dizziness, sleepiness
and loss of concentration. During the demonstration of
the monitoring device at the exhibition, he stressed that
a reading of above 1000 ppm is harmful to health. Such
monitoring systems proves to be necessary in green
buildings, as indoor air quality is a component of the
Green Building Index certifcation.
With Chunghwa Telecoms remote surveillance system,
you can keep an eye on your home or business
from your mobile phone while on the go. The largest
telecommunication service provider in Taiwan featured
the CHT UCAM system, which allows users to stream
videos live or download archived images to be viewed
later. Your data will be secured as the system has been
awarded the BS 7799/ ISO 27001 certifcation.
FALON Inc. specialises in a range of mounting products
for solar panels. They have successfully collaborated with
PV HiTech Solar Sdn Bhd to build a 5-megawatt solar
power plant in Melaka. Falon has extensive experience
working with solar farms in Japan, Europe and the US, and
now look to strengthen its presence in Malaysia. Besides
providing the mounting products, the company also
manufactures hardware, such as clamps and connectors
in accordance to specifc designs of the PV panels.
TAIWAN
ZT
50
IGEM2013 EXECUTIVE REPORT
COUNTRY& PAVILIONS | TAIWAN
eze-energy, specializing in green products, presented
an electrode-less discharge lamp where the ballast is
housed externally. This feature means that the lamp
itself will contain only the sealed lamp tube and the
electromagnetic device. This will lead to huge cost
savings, as the lamp can be replaced separately from the
ballast during maintenance.
While the green industry is buzzing with LED as the greener
alternative, YK Star is out to prove that fuorescent lighting
is still the better option. Because of its lower temperature,
cold cathode fuorescent lamps (CCFL) boasts longer
lifespan and uses up to 50% less energy as compared to
incandescent lamps and conventional fuorescent lights.
The CCFL also has a colour rendering index (CRI) of more
than 80, making the light easier on the eyes, and more
suitable for use in schools and workplaces.
Cheng Long complements other energy-saving products
with their Intelligent Energy Management System that
monitors and manages energy usage. Companies looking
to cut down on costs should consider reducing energy
consumption with Cheng Longs Intelligent Energy
Management System. Designed to monitor and manage
energy usage in commercial buildings, the device used
in the system can remotely, via a cloud storage system,
monitor the homes or offces water heaters and air
conditioning systems.
ZT
51
IGEM2013 EXECUTIVE REPORT
COUNTRY& PAVILIONS | TAIWAN
ZT
52
IGEM2013 EXECUTIVE REPORT
COUNTRY & PAVILIONS | TAIWAN
Allucid, Inc., in collaboration with the National University
of Kaohsiung, is another successful partnership worth
mentioning, as they have brought the latest technology in
metal fnishing to IGEM2013. Their non-toxic and highly
resistant anti-corrosion metal fnishing is the only product
of its kind in the world.
Other anti-corrosion materials in the market contain
chromate, which is carcinogenic and harms the
environment. Through years of research, we have
formulated FastKoat CEMP 28, which is a safer, toxic-free
alternative, touted Managing Director Eric Chen.
Saturn Power brought their revolutionary, award-winning
Airdolphin wind turbine for showcase at IGEM2013.
Although lightweight, it is able to withstand strong
typhoon winds and can reach a maximum generating
capacity of 4KW.
There were also car products showcased within the
Taiwan Pavilion, such as Prosperco Petrochemicals Incs
PROSBLUE, a nitrogen oxide (NOx) reduction agent and
denitrated additive. When ftted to a vehicles exhaust
system, PROSBLUE, catalyses NOx into nitrogen and
water, and increases the NOx conversion rate by 80%.
By decreasing toxic gas release, vehicles can be certifed
EURO 4, 5 or 6 emission standards-compliant, so diesel-
powered vehicles will not produce more harmful emissions
than petrol-powered ones.
In a fast-moving world such as ours, even plants can
be made to grow faster. IKATECH introduces a new
technology using blue and red coloured LED lights, which
has been proven to increase chlorophyll and carotene
production in plants and ultimately increase growth rate
by at least 25%. Coupled with IKATECHs smart control
system that controls the pH level, water level, and humidity
in the soil, farmers will fnd their workload reduced and
their plants growing faster than before.
The Taiwan Pavilion was presented by the Taiwan External
Trade Development Council (TAITRA), a non-proft trade
promotion organisation that brings together various
companies to promote Taiwanese technology in the green
industry and increase their visibility in the international
market.After each IGEM, we would receive very positive
feedback from the participating exhibitors. As such, many
of the exhibitors this year are IGEM regulars. In these
four days alone, we have had at least 200 leads, stated
Katherine Leung, the Project Manager of TAITRA.
ZT
53
IGEM2013 EXECUTIVE REPORT

We are here for environmentally-friendly products


such as chemical-free home products and technologies
for wastewater treatment. Last year, I came with a
government-sponsored delegation and we found a
Japanese manufacturer of lab equipment, which we are
now importing from. I met some companies with high
potential for further collaborations, such as an Austrian
frm with a water purifcation technology that makes water
safe for children. Our market for green products is still
relatively new but we foresee that it will grow with time.

I feel IGEM2013 is very well organised, compared to an


earlier exhibition I attended in Austria. This is my frst visit
to Malaysia and I am here to fnd suppliers of Renewable
Energy products and other biotech products for use in
various industries such as food, biopolymers, nuclear
decontamination, skincare products and wastewater
management. I was surprised and delighted to fnd even
more, such as solar optimising products and high-tech
systems for climate protection. It was also great to meet
so many greentech experts.

PROGRAMME HIGHLIGHTS
ONE-TO-ONE
BIZMATCH
PROGRAMME
Peerless Potential
at IGEM2013
The One-to-One BizMatch Programme, which was
held for three days from 10-12 October 2013 at Hall 5
of the Kuala Lumpur Convention Centre, drew active
participation from trade visitors and exhibitors alike, a
clear indication of its growing popularity.
According to O2O BizMatch Programme Manager
Ms Yolanda Chan, response has been overwhelming
every year, with a record 30% increase in participation
this year.
We experienced increased interest among international
buyers for the technologies from European nations
this year, while interest towards Japanese and Korean
companies, renowned for their high environmental
consciousness and standards, continued to rise, she
noted. She also attributed O2Os success to word-of-
mouth recommendations and growing awareness of
IGEM as an ideal platform to make important green
connections.
Companies who have beneftted from the O2O sessions
in the past know that it is an effective way to do business
in the shortest time possible, as they are meeting a
targeted crowd, she said.
O2O participants were provided a designated lounge to
discuss business, coupled with free fow of refreshments,
tea and coffee all day long. The team at the O2O Zone
also spared no detail in attending to each participants
individual needs in terms of scheduling and confrming
the sessions.
Participants consisted of those who had pre-registered
online, walk-in exhibitors, trade visitors and conference
delegates; as well as buyers sponsored by the organiser.
Erwin Setiawan, Technical
Manager, PT Mitra Kimia Mas,
Indonesia
Bela Tozser, Managing Director,
Environ DC, Hungary
ZT
54
IGEM2013 EXECUTIVE REPORT

My colleague attended IGEM2012 and returned with


excellent feedback, which is why we are here this year to
expand our greentech contacts. I met many companies
with high potential for further cooperation, such as
Singaporean company that specialises in recycling
waste products. Weve many landflls in my country and
this technology may be benefcial. Another company
that seems promising is a Taiwanese producer of high-
effciency catalyzers that reduce car emissions. I am
impressed with the way the O2O is organised; it is very
effcient and the response time is very fast from the frst
point of contact until IGEM2013.

We assist building owners achieve Green Building Index


ratings by guiding them on the materials and processes
needed to achieve the green certifcation. As professionals,
we need to keep ourselves updated in green technologies
in order to provide the best solutions to our clients.
Through this One-to-One business matching, Ive met
representatives from a Japanese company that produces
light refectors which also works with LED lights, a very
innovative product that I can introduce to my clients. I fnd
the list of exhibitors provided by IGEM useful as I can plan
meetings with potential business partners.

I have 25 years experience in the hotel industry and my


company is the sole distributor of biodegradable garbage
bags in Egypt and Saudi Arabia, and the bags are made
in Malaysia. Im here again this year to look for interesting
eco products to bring into my country; some exciting ones
are the biodegradable tableware and non-toxic machines
that clean kitchen tops may be suitable for hospitals,
and homes with children. Well explore whether we can
purchase the machine but produce the raw material
ourselves to reduce cost, while maintaining the service
and consultancy services of the manufacturer.

This business matching is a very useful platform to


allow buyers and sellers to meet very quickly and explore
potential business opportunities. This is important to me
as it allows me to fnd out about the technologies that they
offer in order to fnd out how to integrate it into a whole
solution spectrum. The Economic Development Board
of Singapore encouraged me to participate in IGEM as
it showcases not only Malaysian technologies but also
other international technologies as well.

PROGRAMME HIGHLIGHTS
Petr Ruzicka, Sector Manager for
Energy & Cleantech Industries,
CzechInvest, Czech Republic
Steve Lee, Consultant, Edisi Hijau
Sdn Bhd, Malaysia
Abdalla El-Gendy, Chairman,
Green Gate, Egypt
Nigel Whyte, Managing Director,
Environmental Dynamics
International, Singapore
ZT
55
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
MIDA
BUSINESS
CLINIC
On Incentives and
Investments
The Malaysian Investment Development Authority (MIDA)
took the opportunity to conduct a Business Clinic at the
Mandarin Oriental Hotel on Day 1 of IGEM2013 to offer
advice on investment opportunities, tax incentives and
governmental policies.
According to MIDAs Director of Clean Technology &
Environment Management Division, Ahmad Khairuddin
Abdul Rahim, many business owners are not aware that
there are government incentives to help promote green
technology.
Some of the key government incentives include the Pioneer
Status incentive, Investment Tax Allowance, Import Tax
and Sales Tax exemption, and Reinvestment Allowance.
MIDA also provides tax incentives to companies that are
involved in greentech businesses such as renewable
energy, energy effciency, waste recycling and green
transport.
The MIDA Business Clinics were attended by business
owners from various industries; some whose companies
were planning to expand or change their business models
to a more environmentally-friendly format.
ZT
56
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
Some sought advice on application processes for
incentives or tax rebates, while others who had previously
faced problems getting their applications approved took
the opportunity to get further clarifcation.
Since our Prime Minister made the commitment to reduce
carbon emissions by 40% by the year 2020 at the United
Nations Climate Change Conference 2009 in Copenhagen,
the government has established various initiatives to help
achieve this goal, said Ahmad Khairuddin.
The goal can only be achieved with the commitment
of all stakeholders involved, starting with political will,
he added. The incentives will go a long way to drive
Malaysian businesses towards greener options.
ZT
57
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
MATRADE
INTERNATIONAL
BUSINESS
MATCHING
Full-house at MATRADE
Business Matchings
In conjunction with IGEM2013, MATRADE conducted a
full day of International Business Matching (IBM) sessions
at the Mandarin Oriental Hotel from 9 am to 5 pm. Nearly
200 meetings were held between foreign buyers and
Malaysian companies, attracting participation from 9
countries.

MATRADEs Director of Health & Environmental Products,
Mohammad Sabri Abdul Rahman noted that the IBM
during IGEM has been increasing in popularity due to rising
concerns over environmental issues around the world.
Based on the interest from foreign companies, he opined
that there is huge potential in what Malaysian companies
can offer in terms of eco products and services.
The majority of business matching participants expressed
their satisfaction with the sessions, especially with the
high quality matches consisting mainly of decision makers
and top management level offcers. Participants were also
happy with the professional and orderly way the business
matches were conducted.
For foreign participants, MATRADEs IBM provides
valuable insights into what Malaysian companies have
to offer, which cuts the chase and gives them time to
achieve more.
Malaysian participants, on the other hand, were pleased
to have the opportunity to meet and potentially strike
up deals, without incurring huge costs from travelling
overseas.

Im from a trading company from Poland and its my


frst time participating in this IBM. I was matched with 12
companies, many of whom showed high promise.

Adam Bednarz, Deputy Director of Development


Programming, Centrela Zaopatrzenia Hutnictwa S.A

My company has a booth at IGEM2013 and this IBM


helps to complement what we are offering at our booth. It
also helps us fnd targeted markets in the current and near
future. For instance, one of my matches from Vietnam had
something which we do not need at the moment; but I can
foresee that it holds promise in the next 3-5 years.

Faidz Redza Md Hadz, Sales & Customer Relations


Manager, Nes Solar (National Energy Solutions Sdn Bhd)
ZT
58
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS

Im based in Shanghai and my company deals with


the entire spectrum of diversifed biomass production,
ranging from machineries to wood pallets. I attend three
to fve B2B every year and I feel this IBM at IGEM2013
is impressive and well organised, one of the best in the
region defnitely.

Kaegan Rubel, Managing Partner, Ecoenergy Co

Many Malaysian products have good potential in the


Hong Kong market, such as LED lights and wooden
panels that can improve indoor living quality. Im here
to look for potential suppliers and have met some very
promising ones.


Thomas Lee, Managing Director, Hong Kong Facility
Solutions Co Ltd
ZT
59
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
GREEN
INSIGHTS
Experts share Knowledge
The Green Insights educational forums, formerly conducted
for the frst three days of IGEM, have met with such high
demand this year that the organisers have lined up a full
schedule of talks and presentations for the entire 4-day
tenure of IGEM2013.
Held at Hall 3 from 10-13 October, the talks were provided
from industry experts, either to shed light on an innovation,
product, technology or green concept. Each topic was
explored with in-depth intensity beftting the participants
advanced levels of knowledge.
One clear sign that the Green Insights holds tremendous
value was the increasing number of participants at
each talk. The interest levels exhibited by trade visitors
and fellow exhibitors also indicated a keen interest in
knowledge exchange and innovation.
Day 1 (10 Oct 2013)
The frst day saw four sessions of Green Insights being
presented by EUMCCI from 11am-2.55pm. Illustrious
speakers from the Czech Republic, Poland and Malaysia
presented insightful talks on stormwater treatment, green
technologies from Poland, water treatment and Czech-
Malaysian greentech partnerships.
ZT
60
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
From 12 noon, speakers from DRFAN Research
Technologies Sdn Bhd, ecofactory & Co. Ltd, Shanghai
Shenjia Sanwa Co Ltd, Mun Hean (M) Sdn Bhd, Fuji
Xerox Asia Pacifc Pte Ltd, Usains Infotech Sdn Bhd,
and Universiti Sains Malaysia presented on a wide range
of topics including hydro retroftting, energy-saving
turnkey solutions, inverters, the Usains intelligent Energy
Management System and green printing solutions for
offces respectively.
Day 2 (11 Oct 2013)
The frst session kicked-off by the Iskandar Regional
Development Authority on Green Growth, This was
followed by Singapore Environmental Council on
Building a Green City, Master Jaya Environmental
Sdn Bhd on Effective Air Pollution Control & Systems
for Manufacturing and Biomass Industries and Alam
Sekitar Eco-Technology on BI ACT SDO Technology
Breakthrough.
After a lunch break, the sessions continued with Prospero
Petrochemical Inc speaking on Diesels come clean,
Toshiba Tec Corporation on The Worlds First Eco MFP,
IRIS Corporation Sdn Bhd on Electric Bus 1Malaysia,
Pan World Control Technologies Inc on High-Effciency
Fans in Taiwan and Rinnai Holdings Pacifc Pte Ltd on
Greener with gas, RuiGuang Electronic Co Ltd on
LED Green Lighting and the Credit Bureau Malaysia on
customer rights.
Day 3 (12 Oct 2013)
Green Insights was kicked off on Day 3 with talks from
Unique Eco Systems Sdn Bhd on cleaning technology,
followed by Esona Technology Sdn Bhd on green living,
ECOLOO on their innovative waterless urinals, MARDI
& All COSMOS on using PHAGE (a type of bacteria) to
control plant disease, Saturn Power Ltd on energy-saving
lighting and IRIS KOTO Sdn Bhd on industrialised building
systems.
In the afternoon, Nanyo Corporation spoke on the use of
their NAC System to clean dams, lakes, rivers and waste
water treatment, while University of Malaya presented on
wind-solar lighting system, Philips Malaysia on energy-
effciency in lighting system, Conergy Asia & ME Pte Ltd
on the 21 MW Solar System in Thailand, Multico Global
Enviro Pte Ltd on renewable energy projects, Cleantech
Open on the Malaysia Cleantech Competition 2014
and Natural Energy Solutions Sdn Bhd on their product
Nessolar.
Day 4 (13 Oct 2013)
On Day 4, the Malacca Green Technology Council
presented on turning the historical state into a green
state, while Inno Integrasi Sdn Bhd presented on the
merits of integrated organic waste treatment and CN-NL
Waste Solution Co Ltd on the use of a Vertical Operating
Waste Transfer Station.

Polish company PP-EKO SP ZO.O (LTD) later presented
on wastewater treatment using advanced technologies,
EcoParadise shared its Special Music Soup and
Rejuvenation Centre, while Pakar Management Technology
Sdn Bhd introduced his companys water/wastewater
greentech applications, Innovative Environmental
Technologies shared his experience on biogas to biopower,
Helioz Gmbh on the innovative water disinfecting WADI
bottle, Utopia Landscape Services on the environmentally
friendly fooring IONWOOD, I Eco Green Technologies
International Co Ltd on composting food wastes, UNIDO
on industrial energy effciency and Tekital Sdn Bhd on its
fully-automated mechanised parking systems.
ZT
61
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
The programme of the Green Insights sessions held during the 4-day exhibition are as summarized below:-
ZT
62
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
ZT
63
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS

We cannot afford to have a poor or low-


quality product in the market. Natural gas is
the cleanest-burning fossil fuel and using it is
one of the most environmentally-friendly things
consumers can do.

Dudung Suwito, Project Manager,


Rinnai Holdings Pacic Pte Ltd

To start a power generation project, you have


to start off on the right foot from the very outset,
or you risk massive failure. You need someone
who knows what theyre doing because even
a small project that generates the minimal
amount of power for, say, a small island, has
to be managed with the appropriate expertise
that encompasses all aspects of engineering,
procurement and construction (EPC). Failure
is always possible, and inevitably expensive.


Peter Wyss, Group PMO,
Multico Global Enviro (S) Pte. Ltd

With Saturns lights, every light beam is


refected downwards for optimum use of the
lamp and better illumination, while decreasing
power consumption. Used in offce or factory
environments, the lamps dont get so hot, so
this saves on air-conditioning bills as well.

Jason Lee, General Manager,


Saturn Power Ltd

Our latest LED street lamps boasts better


weather and lightning-proofng. To ensure
that they withstand the harshest weather, our
lamps are submerged in four metres of water
to ensure they are really waterproof.

Zhang Hui, Vice General Manager,


Ruiguang Electronic Co., Ltd

There are many benefts of ozone technology,


compared to the more traditional water
treatments which use aeration, chlorine or
other chemicals. Our NAC (Nature Alive Cycle)
is very diverse, and can be used wherever
water needs to be treated. It cleans both
surface algae and bottom sludge, but does not
harm aquatic life.

Koji Arikawa, International Overseas


Business Deputy Manager,
Nanyo Corporation
ZT
64
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
MGBC Easy Sundae
Over a hundred members of the public turned up at
the Easy Sundae series of talks held at the One-to-One
BizMatch Zone in Hall 5 on Day 4 of IGEM2013, with
distinguished speakers sharing their advice and insights
on green living.
The full-day session presented by the Malaysia Green
Building Confederation (MGBC) included talks on solar
energy, composting, urban organic farming and rainwater
harvesting.
Kicking off the seminar was Justin Santiago, Director of
Justin Santiago Designs, who presented on Project Planet
Blue where discarded building materials can be used in
different ways instead of thrown out after the completion
of a construction project.
Green thumbs enjoyed the talk on the philosophy of
organic farming presented by organic farmer Yahqappu
Adaikkalam, Director of The Lords Garden, while Lr. Tan
Siew Luang, Organic Farming Project Coordinator from
Centre for Environment, Technology and Development
Malaysia explained the secrets of composting and kitchen
gardening.
Other MGBC members also shared their passion and
expertise on various topics: Ar. Alice Leong on sustainable
home living, Tan Hwee Yinn on rainwater harvesting and
MGBC Vice President, Ar. Sarly Adre Sarkum, on the
benefts of solar energy.

Good ideas often never make it to the market


because of the lack of funds. Its our mission to
fnd, fund and foster entrepreneurs who have
good ideas but may lack the other elements
that could help them bring innovative products
to market, and build viable businesses in the
process.

Kevin Braithwaite, Global Director,


Cleantech Open

Cleaning agents you use may be the


cause of uncomfortable allergic reactions.
To clean without using chemicals, try Enjo,
manufactured from chemical free ultra-fne
fbres. You can just clean with warm water
without hazardous cleaning agents.

Chia Shang Yeet, Director & Founder,


Unique Eco Systems Sdn Bhd

Going green is noble, but its also expensive!


But you know youre credit-worthy if banks
keep calling you all the time to offer you
products. So ensure information about yourself
is always up to date and accurate. Its your
right to know what others know about you!

Eric Chin, Chief Operating Ofcer,


Credit Bureau Malaysia
ZT
65
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
NETWORKING
COCKTAIL
Green Celebrations @
Networking Cocktail
As heavy rain pelted down on this particular tropical
evening, IGEM2013 guests gathered to applaud and
congratulate the time and efforts of fellow exhibitors
spent on designing and decorating their booths. An
award ceremony was also held to give recognition to
those exhibitors who showcased exceptional booths
& pavilions. The guest-of-honour was the Minister of
Energy, Green Technology and Water Datuk Seri Panglima
Dr Maximus Johnity Ongkili, who offciated the IGEM
Networking Cocktail and Award Presentation event.

More than 300 invited guests comprising exhibitors,
diplomats, and delegates from various countries packed
into the welcoming enclosure in Hall 6. Within the
enclosure, the walls were lined with green botanic living
wall panels sponsored by Eden Commerce Sdn Bhd;
providing green and freshness for the overall ambience of
the cocktail party.
The guests took the opportunity to mingle and network,
while savouring delightful refreshments and winding down
to the soothing sounds of a live band playing popular
hit music. A regular feature of IGEM, the Networking
Cocktail has grown to become a highly anticipated event
for exhibitors, who viewed it as an extended business
opportunity in a more casual setting.
ZT
66
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
The Networking Cocktail was held in conjunction with the
IGEM Awards, where the Best Booths and Best Pavilions
were given deserving recognition. As with previous years,
the panel of judges had to make challenging decisions
to determine the winners due to the high standards of
booths and pavilions displayed this year. As a result, extra
commendation awards were given out for both booth and
pavilion categories to honour those outside the Top 3 that
showed exceptional creativity, innovation, and valiant
efforts.
The Best Booth Awards went to Hitachi Asia (M) Sdn
Bhd, Panasonic Malaysia, and Iris Corporation Berhad in
frst, second, and third respectively; while Telic Paper Sdn
Bhd and the State of Kelantan Economic Planning Unit
received commendations.
Japan Pavilion with its traditional Japanese patterns
came out tops in the Most Creative Pavilion category,
followed by the Korea Pavilion, and Taiwan Pavilion.
Commendations went to the Korea Pavilion by Korea
Environmental Industry & Technology Institute and
Germany Pavilion by the German Federal Ministry of
Economics and Technology.
The Networking Cocktail was a good chance for exhibitors
and delegates who have travelled a long way to relax and
unwind amidst live music and good food.
ZT
67
IGEM2013 EXECUTIVE REPORT
BEST BOOTH AWARDS
Hitachis booth featured a leafy green-colored theme,
cleverly combined with fuid lines of decorative vines and
fowers. Together, they projected a contemporary forest
feel amidst a high-tech concrete jungle. Panel displays
and videos were presented on Gas Turbine, super critical
steam generator, air quality control system, monorail
system, diesel hybrid drive, wastewater treatment plants,
sustainable storageand smart city solutions. These Hitachi
technologies are targeted at solving environmental issues
caused by rapid urbanisation.
BEST BOOTH AWARD
HITACHI ASIA (M) SDN BHD
PROGRAMME HIGHLIGHTS
ZT
68
IGEM2013 EXECUTIVE REPORT
COMMENDATIONS
Prize
PROGRAMME HIGHLIGHTS
Clean, pristine and sophisticated, Panasonic Malaysias
booth showcased different sections of the home and
offce, providing inspiration and innovations for various
lifestyles. Visitors were brought in for a tour of the booth by
trained promoters, who sveltely presented on the benefts
of household and offce items with built-in ecological
benefts and features. The overall inspiration it provided
was that everyone could play a part in greening the world
through our daily choices of products and services.
BEST BOOTH AWARD
PANASONIC MALAYSIA
Prize
Iris booth, set as an island, was a sure winner, with neatly
lined shelves of fresh leafy vegetables and fruits as well
as live fsh in a large aquarium. Attracting a constant
stream of visitors to their booth located at the far end
of Hall 1, its organic appeal was irresistible, with most
visitors enquiring about how they could invest in an indoor
vegetable garden that relies on aquatic life to thrive.
BEST BOOTH AWARD
IRIS CORPORATION
BERHAD
Prize
TELIC PAPER SDN BHD
IGEM may be a trade fair but the visitors at the Telic booth
had expressions akin to children at a candy store. It was
not diffcult to see why Telic offered paper as it was
never known before, in the forms of paper goldfsh, paper
planter pots, paper foor-mats, massage mats, and other
creative products.
STATE OF KELANTAN
ECONOMIC PLANNING UNIT
The northern states booth drew the crowds with its row
of test tubes containing effective microorganism (EM)
a liquid formula containing live microorganisms, which
can be used to increase the fertility of soil, accelerate
decomposition, increase immunity of livestock, and
the maintenance of rivers, drains and sinks as well
as biodegradable gloves and the production of organic
fertilizers, such as Biochar through waste conversion.
ZT
69
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
BEST PAVILION AWARDS
Presented by the Japan External Trade Organization
(JETRO), the Japan Pavilion combined a modern dynamic
logo with traditional Japanese patterns on its signage.
Each exhibitor was a living and breathing icon of the
country, displaying signature Japanese courtesies, such
as bowing to greet and using Japanese-inspired designs
in their booths.
BEST CREATIVE PAVILION AWARD
JAPAN PAVILION
Prize
ZT
70
IGEM2013 EXECUTIVE REPORT
PROGRAMME HIGHLIGHTS
Sprouting a refreshing shade of apple green, the
Korea Pavilion presented by the Korea Environmental
Preservation Association (KEPA) stood out as clean,
bright and cheerful. Shining like a million diamonds from
the multitude of LED lights on display, the Korea Pavilion
literally dazzled their way to victory at IGEM2013.
Purple power in the form of LED lights and colourful
signage glittered their way into the judges hearts at
the Taiwan Pavilion presented by the Taiwan External
Trade Development Council (TAITRA). Products on show
included air cleaning devices, power surveillance systems,
and various forms of green lighting systems.
KOREA KEITI PAVILION
Clean and sleek, the Korea KEITI Pavilion was a display of
green possibilities in the form of high-tech products and
services for individuals, corporations and governmental
agencies.
GERMANY PAVILION
Peddling mainly renewable energy, the German Pavilion
presented by the German Federal Ministry of Economics
And Technology stood out among its contemporaries
with its distinctive national identity, symbolised by rows of
black, red and orange placed at strategic spots.
BEST CREATIVE PAVILION AWARD
KOREA KEPA PAVILION
BEST CREATIVE PAVILION AWARD
TAIWAN PAVILION
COMMENDATIONS
Prize
Prize Prize
ZT
71
IGEM2013 EXECUTIVE REPORT
MEMORANDUMS OF UNDERSTANDING
As the leading greentech and eco-products event in the
region, IGEM2013 continues to be a favoured venue for
businesses, corporations and governmental bodies to
ink deals. A few high impact MOUs were signed, notably
between Malaysian Green Technology Corporation
(GreenTech Malaysia) and several governmental entities,
further reinforcing the governments commitment on
environmental protection.
Greentech Malaysias Chief Executive Offcer Ir. Ahmad
Hadri signed MOUs with three key partners to collaborate
on green labeling development under the MyHijau
programme.
The Energy Commission (Suruhanjaya Tenaga) was
represented by Datuk Ir. Ahmad Fauzi Hasan, while the
National Water Services Commission (SPAN) and SIRIM
were represented by Dato Teo Yen Hua and Dr Zainal
Abidin Mohd Yusof respectively.
A MOU was also signed between Greentech Malaysias
Ir. Ahmad Hadri and Sunthar Raj C Subbiah, the CEO of
Bridgit Sdn Bhd to promote Green Project Management
practices and training to industry players, the government
and the private sector.
Recognising the challenges faced by SMEs and
companies seeking fnancial support for projects related
to green technology, GreenTech Malaysia also inked a
deal with Malaysia Debt Ventures Sdn Bhd, represented
by CEO and Managing Director Datuk Md Zubir Ansori
Yahaya.
The MOU would see the two companies jointly promote
green technology by making suitably structured green
fnancing available to qualifed organisations, while
endorsing MDV as the preferred fnancial institution and
service provider of the Green Technology Financing
Scheme.
EXHIBITION ACTIVITIES
ZT
72
IGEM2013 EXECUTIVE REPORT
Maribumi Starchtech Sdn Bhd and the Malaysia-India
Chamber of Commerce (MAICOM) also signed a MOU
sealing a deal to cooperate to promote the distribution
of starch-based biopolymers in India. Maribumi was
represented by Mohd Alias Mukhayat, while MAICOM
president Dato Kanagaraja Raman acted on behalf of the
organisation, witnessed by KeTTHA.
Marubumi is also pushing for the introduction of the Sehari
Bersama Bumi ( A Day with the Earth ) programme, to
replace the current No Plastic Bag Day. This initiative
aims to encourage the use of biodegradable bags by
providing free Earth Starch bags to shoppers.
The companys Assistant Production Manager Zulkifi
Awang said that biodegradable bags will make a big
difference to the preservation of the environment. It
takes a plastic bag four to 1,000 years to disintegrate, he
said.In the meantime, it produces toxins, pollutes water
and is a wildlife hazard. Malaysians need to know this and
they need to know that there are viable alternatives.
EXHIBITION ACTIVITIES
ZT
73
IGEM2013 EXECUTIVE REPORT
LAUNCH OF MYHIJAU DIRECTORY
EXHIBITION ACTIVITIES
The Malaysian Green Technology Corporation (GreenTech
Malaysia) hosted the launch of the MyHijau Directory, a
comprehensive guide to a wide range of green products
and services available in Malaysia on Day 2 of IGEM2013
at their booth.
The directory was offcially launched by the Minister
of Energy, Green Technology and Water Datuk Seri
Panglima Dr Maximus Johnity Ongkili, who said that it
was imperative for local manufacturers and businesses to
develop sustainable products and services.
This Directory will help consumers make sound decisions
when making purchases, and at the same time serves as
a platform for manufacturers, providers and resellers to
promote their green products and services to a wider
audience, the minister said.
Listings in the MyHijau Directory require the fulfllment of
several green conditions and each application is strictly
reviewed to ensure a business is truly eco-friendly and not
merely greenwashing.
The benefts of being listed in the Directory include higher
public exposure and increased networking opportunities,
as well as free consultation with GreenTech Malaysias
panel of experts with regard to business development
approaches and strategies. The directory also lists
information about the functions, certifcations and vendor
locations.
GreenTech Malaysia is the implementing arm of the
Ministry of Energy, Green Technology and Water Malaysia
(KeTTHA) and it focuses on the development and
promotion of green technology as a strategic engine for
socio-economic growth in Malaysia.
ZT
74
IGEM2013 EXECUTIVE REPORT
EXHIBITION ACTIVITIES
Building a Sustainable Future
Once again at IGEM2013, the Green Building Index (GBI)
returned with alluring displays of GBI-certifed buildings
at Hall 5. GBI, Malaysias recognised green rating
tool for buildings and towns, was created to promote
sustainability in the built environment and raise awareness
of environmental issues among developers, architects,
designers and the public.
Countless exhibitors and visitors stopped by to admire a
wall lined with pictures of beautifully-designed buildings
such as the Energy Commission of Malaysia building
(Platinum) in Putrajaya, the Setia City Mall (Silver) in Shah
Alam, and Malaysias frst GBI Platinum-rated residential
house, the S11, designed by architect Dr Tan Loke Mun.
According to GBIs Project Offcer Nurhafza Danial,
public awareness of GBI is still low since its introduction
in 2009, and they hope that through IGEM, they will be
able to reach out to more developers, universities, and
local council members.
During IGEM2013, they received a lot of queries from
building owners, developers, and private residential
owners regarding the benefts of obtaining the GBI
certifcation and the steps and requirements necessary to
obtain the certifcation.
Many were still unaware that by obtaining the GBI
certifcation, homeowners are eligible for income tax
exemption, while purchasers are entitled to stamp duty
exemption.
GREEN BUILDING
INDEX SHOWCASE
Green building Index Sdn Bhd is a wholly-owned
subsidiary of the Malayasian Institute of Architects
(PAM) and the Association of Consulting Engineers
Malaysia (ACEM), which was incorporated in 2009 to
admionistrate GBI accreditation and training of GBI
Facilitators and certifers. The green building rating tool
is rated based on six different criteria: energy effciency,
materials & resources, water effciency, innovation, indoor
environmental quality, and sustainable site planning and
management.
In order to have the building certifed, homeowners or
developers have to obtain at least 50 points of the said
criteria. At least 85 points are needed to achieve the
highest rating of Platinum. As of Oct 2013, 70 million sq ft
of green building space have been certifed.
ZT
75
IGEM2013 EXECUTIVE REPORT
EXHIBITION ACTIVITIES
EU-KETTHA
BREAKFAST
An invitation-only breakfast networking session organised
by the EU-Malaysia Chamber of Commerce and Industry
(EUMCCI) saw European industry leaders meet-and-
greet representatives from the Ministry of Energy, Green
Technology and Water (KeTTHA) on Day 3 of IGEM2013.
H.E. Luc Vandebon, Ambassador and Head of the
Delegation of the European Union to Malaysia, and
Fermin Fautsch, EUMCCI Chairman, were on hand to
greet KeTTHA Minister Datuk Seri Panglima Dr. Maximus
Johnity Ongkili upon his arrival.
Together with Minna Saneri, EUMCCI General Manager,
and Richard Brandt, EUMCCI Head of Environment,
Energy and Green Technology (EEGT), the Minister was
instantly engaged in conversations on various topics
pertaining to the growth and development of green
technology in Malaysia.
This is one of the most important events of the year
for us, and we always maintain good relationship with
KeTTHA and GreenTech Malaysia where strong and
fruitful collaborations have taken place, said Fautsch.
One of these, he said, was a recently-signed contract for
facilitating the access of European SMEs into Southeast
Asian markets, which will further help with ASEAN and
European collaboration. Although the EUMCCI has many
large corporations as members such as Siemens and
Alstom medium-sized companies are doing good work
too, he explained.
The casual session ended with the Minister visiting booths
surrounding the EU Business Lounge while EU delegates
and KeTTHA representatives continue to share views and
information on their respective businesses.
ZT
76
IGEM2013 EXECUTIVE REPORT
EXHIBITION ACTIVITIES
INDONESIAN DELEGATION VISIT
IGEM2013 was honoured with an offcial visit from a
delegation of high-level Indonesian Mayors (Walikota) and
District Offcers (Bupati) and other representatives from
the public sector on Day 4, a clear sign of strengthening
bilateral ties between the two countries where green
advancement is concerned.
Upon arrival, the delegates were escorted to a VIP room for
a brief welcome, where they were greeted by Tan Sri Datuk
Mustafa Mansur, Chairman of Expomal International and
President of the Malaysian Green Business Association
(MAGBA).
This was followed by a welcome speech by Datuk Loo
Took Gee, Secretary General of the Ministry of Energy,
Green Technology and Water (KeTTHA), who transmitted
the Governments appreciation for the visit.
Datuk Loo then provided the delegates with an overview
of IGEM and expressed confdence in the development
of a MalaysianIndonesianThai collaboration to reduce
economic tariffs for oil palm industries, resorting instead
to advanced green technologies such as those being
practised in Denmark and Japan.
In view of the impending Visit Malaysia Year in 2014,
Datuk Loo took the opportunity to invite the delegates
to fnd out more about the country by visiting the states
booths at Hall 6.
She also encouraged them to spend as much time as
possible visiting the booths where they can pick up a lot
of information and knowledge from exhibitors who came
from all over the world.
The Malaysian and Indonesian delegates then exchanged
tokens before taking a group photograph to commemorate
the historic visit.
ZT
77
IGEM2013 EXECUTIVE REPORT
EXHIBITION ACTIVITIES
VIP VISITS
PM pays IGEM2013
a Surprise Visit
There was electricity in the air at mid-day on Day 3 of
IGEM2013 when Prime Minister of Malaysia, Dato Sri
Mohd Najib Tun Haji Abdul Razak dropped by KLCC
unannounced with his two children, Nor Ashman Najib
and Nooryana Najwa Najib.
Sporting a casual polo t-shirt and slacks, the
Prime Minister, who had launched the 4th Global
Entrepreneurship Summit held in conjunction with
IGEM2013 two days earlier, conducted a leisurely tour
of the exhibition halls, visiting several booths such as
Ecoparadise, Sudokwon, First Solar, University Sains
Malaysia and the Korea Environmental Industry &
Technology Institute (KEITI) Pavilion.
He was later joined by the Minister of Energy, Green Technology
and Water (KeTTHA) Datuk Seri Panglima Dr. Maximus
Johnity Ongkili; former KeTTHA Minister Tan Sri Peter
Chin; Secretary General of KeTTHA Datuk Loo Took Gee;
Chairman of Expomal International Tan Sri Datuk Mustafa
Mansur, and other high-ranking offcials.
The entourage convened at the KeTTHA booth and held
a short discussion on the direction of the greentech
movement in Malaysia before the Prime Minister
adjourned for lunch with his family.
ZT
78
IGEM2013 EXECUTIVE REPORT
EXHIBITION ACTIVITIES
ZT
79
IGEM2013 EXECUTIVE REPORT
Launching of Green Sabah
Sabah, also known as the Land Below The Wind, is already
renowned for its vast tracts of green spaces, but most
people are still unaware of the importance of eco-friendly,
sustainable industries. This was revealed by Sabahs
Deputy Chief Minister, Tan Sri Datuk Seri Panglima
Joseph Pairin Kitingan together with the Minister of
Energy, Green Technology and Water Datuk Seri Panglima
Dr. Maximus Johnity Ongkili, who had offciated the soft
launch of the State Government of Sabahs booth on
Day 1 of IGEM2013. State Secretary of Sabah, Tan Sri
Datuk Seri Panglima Sukarti Wakiman was also present
at the launch.
Sabahs booth showcased the efforts of fve agencies
dedicated to keeping Sabah green: the Department
of Fisheries Sabah; Lobster Aqua Technologies Sdn
Bhd (LAT). POIC Sabah Sdn Bhd; the Sabah Forestry
Department; and the Sabah Tourism Board.
Deputy State Secretary, Datuk Joseph Pounis Guntavid
stressed that community involvement is vital to the
success of any green project, citing successful examples
such as the Tagal System project involving 502 villages
conducted by the Department of Fisheries Sabah, which
aims to protect and revive the depleted fsh population
in more than 200 rivers as well as the coastal waters
in Sabah. As of end August, the project has benefted
170,000 people living along the rivers and over 8,000
traditional coastal fshermen.
Other green initiatives include LATs development of
an integrated lobster aquaculture park; the forestry
departments administration of forests in Sabah for multiple
benefts in a sustainable manner and in accordance with
the principles of sustainable forest management; POICs
development of a palm oil industrial cluster that includes
downstream biomass industries; and the Sabah Tourism
Boards promotion and preservation of a bio-diverse
landscape for sustainable tourism in the region.
EXHIBITION ACTIVITIES
ZT
80
IGEM2013 EXECUTIVE REPORT
Other VIPs who were present at IGEM2013 included
Dato Seri Diraja Mahdzir Khalid, Deputy Minister of
Energy, Green Technology and Water; Tan Sri Dr. Mohd
Irwan Serigar bin Abdullah, Secretary General of Treasury
and Datuk Joseph Pounis Guntavid, Deputy State
Secretary of Sabah.
Foreign dignitaries who visited IGEM2013 were
H.E. Luc Vandebon, Ambassador & Head of Delegation
of the European Union to Malaysia; H.E. Andrea Wicke,
Ambassador of Austria to Malaysia; H.E. Marc Georges
Albert Mullie, Ambassador of Belgium to Malaysia;
H.E. Zeljko Bosniak, Ambassador of the Republic of
Croatia to Malaysia; H.E. Jan Fry, Ambassador of Czech
Republic to Malaysia; H.E. Nicolai Ruge, Ambassador of
Denmark to Malaysia and the Philippines; H.E. Martine
Dorance, Ambassador of France to Malaysia; H.E. Matti
Pullinen, Ambassador of Finland to Malaysia; H.E. Holger
Michael, Ambassador of the Federal Republic of Germany;
H.E. Declan Kelly, Ambassador of Ireland to Malaysia and
Thailand; H.E. Mario Sammartino, Ambassador of Italy
to Malaysia; H.E Harry Molenaar, Ambassador of the
Kingdom of the Netherlands to Malaysia; H.E. Adam W.
Jelonek, Ambassador of Poland to Malaysia, Brunei &
Philippines; H.E Constantin Volodea Nistor, Ambassador
of Romania to Malaysia; H.E. Maria Bassols Delgado,
Ambassador of Spain to Malaysia and H.E. Bengt Goran
Mikael Carlsson, Ambassador of Sweden to Malaysia.
Among the VIPs who visited IGEM2013 as a show of
support was former KeTTHA Minister Tan Sri Peter Chin
Fah Kui, who dropped by on Day 3 to greet exhibitors,
many of whom were like old friends.
Accompanied by his son, Lester Chin, Tan Sri Peter
Chin first visited the KeTTHA booth, moving on to
the European Union pavilion as well as other booths
including Tenaga Nasional Berhad, UNI10 Energy
Sdn Bhd, Malaysian Solar Resources Sdn Bhd, the
Malaysian states pavilion, Universiti Sains Malaysia,
Alam Flora, the Korea Environmental Preservation
Association and Korea Environmental Industry and
Technology Institute pavilions.
Best known as the founder and key driver of IGEM,
the former minister was warmly greeted by many loyal
companies who have been exhibiting since the fair started
four years ago. He continued his tour for the rest of the
day, proving himself to be a strong advocate of national
environmental issues.
VIPs Display Passion for Greentech
EXHIBITION ACTIVITIES
ZT
81
IGEM2013 EXECUTIVE REPORT
TESTIMONIES
OF EXHIBITORS
TESTIMONIES
This exhibition is important as it focuses on green
industry, green economy and green technologies. I saw
a lot of knowledge exchange and business partnership
forming this year. A lot of vital public awareness will result
from that. An exhibition like this can really help at the
global and regional levels to bring private sectors, civil
societies and local level institutions together to promote
green technologies.
KEITI is an organisation that introduces certifed
green technology South Korean companies to overseas
markets. Thus far, weve introduced over 300 companies
to Malaysia since taking part last year at IGEM, which
resulted in over 2 billion won (RM 5.95 million) of sales for
the 5 companies which took part last year.
We have been participating in IGEM for four years already.
The companies participating in IGEM enjoy being part of
this exhibition. We were told there have been many fruitful
discussions and the results from business matching have
been very positive. We select high-technology companies
that we think Malaysia needs. We think at the moment,
there is room for growth in Malaysia in the areas of for
energy saving and waste water treatment.
We are here to create awareness and share information
on energy monitoring so that we are able to identify where
energy loss occurs and where we can recover energy. Our
devices can track energy use by measuring the kilowatt/
hour energy consumption on a daily or monthly basis.
Ive been here since the frst IGEM and it has improved
about 70-80% in terms of public response since. I think
consumers are now more aware of how they should
monitor energy and I feel that my effort in participating in
IGEM every year have been worthwhile.
We manufacture food separator machine which
separates food waste from the plastic packaging
automatically. It can achieve 99.6% accuracy in the
separation of feed, compost or recycling. We just start
introducing this machine to Malaysia and have yet to sell
any but there are a lot of people interested in it.

Pradeep Monga, Director, Energy


and Climate Change, UNIDO,
Austria
Hea-Mee Kim, Research
Engineer, KEITI (Korea
Environmental Industry &
Technology Institute),
South Korea
Katsushi Takehiro, Senior
Director, Japan External Trade
Organisation (JETRO), Japan
Noaki Mogi, Director, MOKI Co.
Ltd., Japan
William Aw, Owner, Electrique
Energie & Metering Pte Ltd,
Singapore
ZT
82
IGEM2013 EXECUTIVE REPORT
TESTIMONIES
We are a German-Malaysian company and we decided
to expand our business in Malaysia as we think that it is a
great country. I was a visitor in last years IGEM and based
on my experience, IGEM is one of the best exhibitions in
Asia. Compared to an exhibition I attended in Germany,
IGEM attracts a much bigger and quality crowd, so I
decided to be an exhibitor this year. There were many
visitors to our booth and we are extremely satisfed with
the response.
This is our third year with IGEM and this year we had
a lot more new products to promote. We launched our
new line of products, which are biodegradable tableware
made of sugarcane fbre. The response from the public
has been very encouraging. Some visitors said they saw
our products on TV and decided to come and see it for
themselves.
We have been supporting IGEM as an exhibitor since its
inception. We are very impressed by the outcome and so
we come back as an exhibitor year after year. We consider
last years participation to be a huge success as we
managed to provide fnancing for two projects by IGEM
exhibitors, one of which is a solar farm project. We hope
to be able to help to fnance more companies through our
participation in IGEM as we understand that most green
technology companies are start-up companies that fnd
it diffcult to obtain fnancing from conventional banks.
The increase in the number of exhibitors and visitors
gives wider exposure to our products. It is amazing that
we came all the way for this exhibition in Malaysia, and
ended up getting enquiries from Taiwanese companies as
well.
IGEM is getting better and better, and there is far more
international exposure this year. We captured more
opportunities this year, especially in our neighbouring
countires. We have been approached by Indonesia,
Thailand and Brunei to present our technology at their
conferences.
We are the distributor of ENJO products from Austria.
Our fbre technology products clean without using
cleaning chemicals and in fact clean better than cleaning
with chemicals. The products have just been brought
into Malaysia this year and we wanted to promote the
brand through IGEM. More than twenty customers have
approached us for business collaboration. This exhibition
has exceeded our expectations in terms of the number of
visitors and the response rate.
Dirk Schmellenkamp, Managing
Director, Green Tech Solar
Systems SEA Sdn. Bhd., Malaysia
Jack Chin Nam Yee, Managing
Director, Telic Paper Sdn Bhd,
Malaysia
Mohamed Rohaizal Alluwi,
Business Building Manager,
Business Division, Malaysia Debt
Ventures Berhad, Malaysia
Gilbert Yang, YK Star Technology
Co. Ltd., Taiwan
Yale Wong, Director, Sistem
Vakuum Sdn. Bhd. & EcoClean
Technology Sdn. Bhd., Malaysia
Chia Shanq Yeet, Director, Unique
Eco Systems Sdn Bhd, Malaysia
ZT
83
IGEM2013 EXECUTIVE REPORT
TESTIMONIES
TESTIMONIES OF TRADE VISITORS

My business deals with water-effcient products,


especially hygiene-related products like toilets and
urinals. I came to Malaysia to attend the GES and since
I am very interested in green technology and products, I
decided to drop by IGEM. I particularly like the eco-wood
from a Korean company and a Malaysian company, which
can be installed as walls and ceilings. I think it is really
cool that they have the technology to make the air more
hygienic. I am considering in introducing these products
to Chile.

Im here as a buyer on behalf of my trading company


which specialises in importing machinery and equipment
into India, and exporting marble and granite. We found out
about IGEM through the Malaysian Embassy in Chennai
and we have found it to be quite interesting, particularly
the advancement of technologies for water treatment.
We also discovered a few new and interesting green
construction materials that we hope to sell in Europe and
America.

I am looking for new technology to bring back to


Indonesia, especially solar panels. Indonesia gets a lot
of sunlight and it is a waste if we do not harvest this
resource. The exhibition is impressive in terms of the
layout, the presentation, and the level of technology
showcased here.

Were here at IGEM to look for new clients, and this is


our frst year attending as visitors because we only found
out about it recently. I think its fantastic so far, and we
want to take part as an exhibitor next year.

I am here today to see the latest technologies from the


LED and solar industries. We are looking to buy from
Korean and Taiwan companies. Every visit to IGEM is
informative and I have made IGEM a must-attend yearly
event.

Vicente, Partner, HINNOV Ltda.,


Chile
Kaliannan C., Buyer, Metal
Management Services, India
Julius Hartono, CTO/Co-Founder,
eCommerce 7, Indonesia
Tea Shi Ming, Sales Engineer,
LEONI (SEA) Pte. Ltd., Singapore
KK Foo, Marketing Director, Wintech
Dynamic Sdn Bhd, Malaysia
ZT
84
IGEM2013 EXECUTIVE REPORT
TESTIMONIES

We are an investment promotion agency in Sri Lanka


and are looking into updated technologies for proper
environment management. I hope to bring some of these
technologies back to my country and to implement them
in a cost-effective manner.

This is the second time our company is attending IGEM,


as we had a good experience last year. We are constantly
looking for well-designed products which can be used in
the Middle East. Being a growing market in the Middle
East, our Government is currently looking into building
green mosques, implicating that they recognise the
long-term impact of going green towards a better future.
We are certainly looking forward to visiting IGEM again
next year.

We develop fuel from waste and also involve in solar


energy products. We are actually sourcing for products
to be used for a current project. At IGEM2013, I found
a KACO inverter supplied by an international exhibitor.
Since inverters are not produced in Malaysia, I have to
source them from other countries and I am happy that I
manage to fnd these products from several international
companies without going overseas.

This is my third time attending this exhibition and I


fnd there is an increased awareness on the need to go
green and that more people are taking this as a form of
social responsibility. Going green will certainly need a lot
of support from the government, and I see KeTTHA has
done a lot in this aspect, like organising IGEM. Green
movement is defnitely a global effort, and I am sure the
results can be seen in time.

I am looking for new cutting-edge, energy-saving


products to be marketed locally and for export. This
exhibition will beneft people who are environmentally
conscious and who are concerned about their carbon
footprint. I was pleasantly surprised to see the variety of
exhibitors here. It seems like there are so many different
companies from all nationalities here, from Malaysian
to Singaporean, Polish, Swedish, Czechoslovakian
companies, you name it; they are all here.

Im here to check out all the Solar Energy companies.


This is my second consecutive day here; as proof to show
you how keen I am!

What I found interesting this year was the idea of


integrated farming, where water from the fsh farms is
processed via a hydroponics system for watering plants,
and some of these plants will be used as compost. The
worms used in the compost will subsequently be used to
feed chicken. IGEM is very useful as a one-stop centre
to highlight the latest technologies in the green industry
and is a very good platform for companies to market their
green products.

Amara S Beling, Senior


Deputy Director, Environment
Department, Board of Investment
of Sri Lanka, Sri Lanka
Haider Ijaz, Senior
Commissioning Engineer,
FAC-LEEDership Technical
Services LLC., UAE
Bala Subramaniam, Chief
Technology Ofcer, General
Environmental Solution Sdn Bhd,
Malaysia

Lawrence Lai, Managing Director,
Lightning Power Surge Protection
Sdn Bhd, Malaysia

Krishnan Srinivasan, Director, Sri
Keluarga Sdn Bhd, Malaysia
Vince Ser, HY Resonance
Technologies Sdn Bhd, Malaysia
Peter Bang, Managing Director,
ADV Geophysical Services, Malaysia
ZT
85
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
ADVERTISING & PROMOTIONS
Electronic Direct Marketing Campaign
e-Green Curtain
Specially designed for exhibitors to disseminate
information about their products and services to
be exhibited, e-Green Curtain is circulated to a
targeted database weekly three months prior to
the event.
This special feature served as an effective
build-up to IGEM203, at the same time forming
publicity for exhibitors to the intended audience.
ZT
86
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
Green Insights
Created as a dedicated platform for knowledge
sharing, Green Insights allows exhibitors to
market and present their innovation and ideas to
the trade visitors.
Presentation contents were publicised before the
event to attract the right target audience to take
part in the avenue to unveil thought processes,
R&D, far-sighted strategies and innovation.
Emailers
Specifc emailers targeting at specifc interest
group and the industry players via the online
channel.
ZT
87
IGEM2013 EXECUTIVE REPORT
International Pavilions Emailers
Specifc emailers highlighting the activities,
products and services that each country
pavilion will be presenting during the event.
Show Daily
A perennial favourite for exhibitors and visitors, the Show
Daily reports on the going-ons of the previous days
activities and programme highlights on-site.
ADVERTISING & PROMOTIONS
ZT
88
IGEM2013 EXECUTIVE REPORT
Website & Online Advertising
ADVERTISING & PROMOTIONS
ZT
89
IGEM2013 EXECUTIVE REPORT
Newspapers & Magazines
ADVERTISING & PROMOTIONS
ZT
90
IGEM2013 EXECUTIVE REPORT
Unipole
Outdoor Advertising
Jalan Sungai Besi, Kuala Lumpur
Road Buntings
Jalan Kia Peng, Kuala Lumpur Jalan Raja Chulan, Kuala Lumpur
Jalan Tun Razak, Kuala Lumpur Jalan Perak, Kuala Lumpur
The following pages were the IGEM2013 A&P materials by GreenTech Malaysia
ADVERTISING & PROMOTIONS
ZT
91
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
Kg Pandan Roundabout,
Kuala Lumpur
Jalan Yap Kwan Seng,
Kuala Lumpur
Jalan Tun Razak, Kuala Lumpur
Jalan Loke Yew, Kuala Lumpur Jalan Kuching, Kuala Lumpur
Temporary Billboards
ZT
92
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
Jalan Ampang, Kuala Lumpur Jalan Ampang, Kuala Lumpur
Jalan Pinang - Kia Peng, Kuala Lumpur Jalan Pinang - Kia Peng, Kuala Lumpur
Jalan Raja Chulan, Kuala Lumpur Jalan Raja Chulan, Kuala Lumpur
Digital Advertising
LED Screen
Digital Bunting
Times Square, Kuala Lumpur Maju Junction, Kuala Lumpur
ZT
93
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
KLIA Ekspress
KL Sentral
ZT
94
IGEM2013 EXECUTIVE REPORT
ADVERTISING & PROMOTIONS
Bus Body Wraps
Electric Bus
Singapore Bus
Rapid KL
ZT
95
IGEM2013 EXECUTIVE REPORT
Newspapers & Magazines
ADVERTISING & PROMOTIONS
ZT
96
IGEM2013 EXECUTIVE REPORT
MEDIA COVERAGE
TV Broadcast
MEDIA COVERAGE
ZT
97
IGEM2013 EXECUTIVE REPORT
MEDIA COVERAGE
Online News
ZT
98
IGEM2013 EXECUTIVE REPORT
MEDIA COVERAGE
Newspapers
ZT
99
IGEM2013 EXECUTIVE REPORT
MEDIA COVERAGE
Magazines
ZT
100
IGEM2013 EXECUTIVE REPORT
IGEM2013 FACTS & FIGURES
Exhibition Area
Exhibitors Statistics
Visitors Statistics
Reported Potential Business Leads
IGEM2010 IGEM2011 IGEM2012 IGEM2013
Gross Area (sq.m) 9,710 12,099 12,310 9,808
IGEM2010 IGEM2011 IGEM2012 IGEM2013
No. of Exhibitors 277 353 366 261
No. of Booths 502 610 618 467
No. of Countries / Regions 24 24 24 23*
IGEM2010 IGEM2011 IGEM2012 IGEM2013
No. of Trade Visitors 86,372 68,105 61,681 56,552
No. of Countries / Regions 59 62 61 60*
IGEM2010 IGEM2011 IGEM2012 IGEM2013
Reported Potential
Business Leads
RM 1,207 Million RM 1,352 Million RM 1,318 Million RM 466 Million
* Australia, Austria, Canada, China, Czech Republic, European Union, France, Germany, Hong Kong, India, Italy, Japan,
Korea, Malaysia, Netherlands, New Zealand, Poland, Singapore, Spain, Sweden, Taiwan, United Kingdom, USA
* Algeria, Australia, Austria, Bangladesh, Belgium, Brazil, Brunei, Canada, Chile, China, Czech Republic, Egypt, France,
Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Iraq, Italy, Japan, Jordan, Kenya, Korea, Kuwait, Laos,
Macedonia, Malaysia, Mauritius, Morocco, Myanmar, Netherlands, New Zealand, Nigeria, Oman, Pakistan, Palestine,
Papua New Guinea, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Sweden, Switzerland,
Taiwan, Tajikistan, Thailand, Timor Leste, Turkey, United Arab Emirates, United Kingdom, United States of America,
Vietnam, Yemen, Zambia
IGEM2013 FACTS & FIGURES
ZT
101
IGEM2013 EXECUTIVE REPORT
IGEM2013 FACTS & FIGURES
IGEM2013 VISITOR PROFILE
Inuence in Products Purchase
Purpose of Visit
Nature of Business
Final Decision Maker
Research & Recommendation
Infuencer
Purchasing Team Member
Not Involved
Manufacturer
Service Provider
Academic
Consultation Firm
Distributor
R&D
Government
Importer
Agent
Retailer
Wholesalers
Exporter
Others
Source for New Products
Networking
Education & Training
Business Opportunities
Industry News & Updates
R&D
Participate in Programmes
Purchase Products & Services
Others
Building / Construction / Landscape
Eco Products & Services
Energy
ICT
Education / Training
Environmental Engineering
Environment Management / Consultancy
Banking / Finance
Property Management / Development
Water & Waste Management
Logistic / Transportation / Shipping
Others
Type of Industry
15%
15%
11%
10%
13%
9%
9%
6% 13%
ZT
102
IGEM2013 EXECUTIVE REPORT
IGEM2013 ORGANISING COMMITEE
Datuk Seri Panglima Dr. Maximus Johnity Ongkili
Minister of Energy, Green Technology and Water, Malaysia
Dato Seri DiRaja Mahdzir Khalid
Deputy Minister of Energy, Green Technology and Water, Malaysia
Datuk Loo Took Gee
Secretary General, Ministry of Energy, Green Technology and Water,
Malaysia
Datuk Hjh. Nor Aini Binti Abdul Wahab
Deputy Secretary General (Green Technology and Water), Ministry of
Energy, Green Technology and Water, Malaysia
Dato Hj Badaruddin Bin Mahyuddin
Deputy Secretary General (Energy), Ministry of Energy, Green
Technology and Water, Malaysia
Y.Bhg Dato Paduka Prof (Dr) Ir. Hj. Keizrul Bin Abdullah
Chairman of Malaysian Green Technology Corporation
Tan Sri Datuk Mustafa Bin Mansur
Chairman of Expomal International Sdn Bhd

Ahmad Zairin Ismail
Ainolmarziah Syukridosi
Asdirhyme Bin Abdul Rasib
Azlina Hashim
Budiotomo Othman
Chan Gek Choo
Chan Jway How
Chan Ming Yee, Yolanda
Chan Whye Ling, Melissa
Chen Tsuey Wen, Wendy
Ching Chee Kang
Chong Nok Ling, Christal
Chua Tek Ming
Devika Rajamanickam
Ee She Lian
Faizah Ainal Yahya
Farah Nijida Ab Jalil
Fong Siew Luan, Kelly
Goh Siow Chi, Callyster
Hsu Hsiu Chien, Tania
Ir. Ahmad Hadri Haris
Jade Chan
Jane Ritikos
Kaljeet Singh
Khatun Binti Ali
Khoo Liang San, Hendry
Kiranjeet Kaur
Koi Chee Kheng
Lai Mee Ling, Sheena
Latifah Binti Hamzah
Lee Kaw Yeng, Kylee
Lee Kian Jiong, Jason
Lee Kiyau Loo
Lee Moon Sien
Lee Shy Chyi, Edmund
Leong Ooi Jien, Janice
Leong Yew Fun, Nica
Leung Cheuk Sing
Leung Ka Sing
Liew Ooi Lee, Nina
Lim Chee Hoong, Henry
Lim May Cih
Lim Sijian
Lio Yuet Ling
Long Wai Sen
Maisara Noor Ahmad
Maria Bernard Sinsoi
Mathumathi Ambigabadi
Mohamad Syazrul Iqbal Bin Saaid
Mohamed Azrin Mohamed Ali
Mohammed Ridhuan Bin Najmuddin
Mohd Faiz Maamor
Mohd Faruqi Bin Badron
Mohd Ismail Othman
Mohd Nizam Rashid
Mohd Rosli Bin Haji Abdullah
Mohd Safrol Abdul Majid
Mohd Saiful Azmir Rahman
Muhammad Farith Rosli
Muhammad Haniff Bin Abdullah
Muhammad Wahyudi Bin Othman
Muhd Muhtazam Nordin
Nadia Abdul Rahman
Navarani Vejaratnam
Naziha Abdul Latif
Nik Nurul Fadzillah
Noor Akmar Shah
Noor Azlin Mahat
Noor Yusnisham Yunus
Noorazrina Binti Nawi
Nor Hisham Bin Razali
Noriza Adli
Norrizan Abd Majid
Norzafrah Ismail
Norzarifah Ismail
Nur Ayuni Binti Zolkifi
Nur Iftitah Mustafa
Nur Syahira Abdul Rahim
NurEzazulaiqa Binti Mohd Hassanuddin
Paul Wong Kok Kiong
Punitha Silivarajoo
Rafdah Mustafa
Ramli Bin Abd Mutalib
Rasidah Sulaiman
Raudhatul Akmal
Roslina Muhamad
Rosmah Binti Mamak Rapi
Rosnani Zainudin
Sallehudin Samsuddin
Siti Amaira Binti Samijian
Siti Fatimah Noor Saidin
Siti Noor Aisah Binti Md. Ali
Siti Noor Baiti Binti Mustapha
Siti Rafzah Saari
Siti Raihana Abu Yazaid
Siti Sarah Binti Ismail
Sivabalan Dhanabal
Suguna Ganesan
Suhaidah Sulaiman
Syamiullah Mohd Ghani
Syed Ahmad Syed Mustafa
Tan De Min
Tan Sin Yien, Samantha
Tan Ya Lo, Anrose
Ti Lian Huey
Tio Sze Yuen
Tio Wen Yuen
Tuen Ann Gie
Vignesvary Tayanithi
Voon Miaw Thin
Woon Soo Kum, Kim
Yeo Siok Tong
Yeoh Yuen Ting
Zahilah Zahid
Zulikha Ayesha Binti Mohd Marzuki
Disclaimer : The IGEM2013 Organising Committee would like to express gratitude towards all parties who have been directly or indirectly involved in making IGEM2013 a success.
While all care has been taken to ensure accuracy and fair representation in this Executive Report, we apologise if any noteworthy individuals, companies or corporations have
been inadvertently omitted.
IGEM2013 ORGANISING COMMITTEE
ZT
103
IGEM2013 EXECUTIVE REPORT
Disclaimer : The IGEM2013 Executive Report is compiled from onsite observations throughout the 4-day
event. While every effort has been taken to ensure that the contents of the report are accurate and current,
the organiser cannot be held responsible for any omission or error and is not liable for any loss or dispute
arising from the use of the information provided.
No part of this publication may be reportduced, stored in a retrieval system or transmitted by any means -
electronic, mechanical or any other form - without the written consent of the publisher.

You might also like