SEO Destruction

Improve Your Site Ranking by Doing What Others Don't
By Anthony Heaven
Table of Contents:
DISCLAIMER................................................................................................3
What’s the Purpose or Point of writing this Book.........................................!
SE" an# Preparation for $earning it................................................................%
What &ou Mustn’t Do in SE".........................................................................'
What (oog$e Wants an# PR ) SERP Mis*on*eption......................................+
Link Bui$#ing Strategies ,-ier ./ -ier 30.........................................................1
Pra*ti*a$ "n2Site SE" ,3ow I use it0.............................................................4
Se*ret "ff2Site SE" ,5e6er Share# An7where0...........................................89
(etting :resh 89/999; Ba*k$inks :ree ,5o B$a*khat0..................................88
Bui$#ing -ier . Sites......................................................................................8.
-ier 3 Sour*es I use for Pra*ti*a$ Link Bui$#ing...........................................83
3ow I got % Do:o$$ow PR 4 Ba*k$inks for :ree...........................................8+
3ow I got PR 89 Ba*k$inks in a :ew 3ours.................................................81
3ow to :in# 3igh PR Sites for De6e$oping Ba*k$inking Strateg7...............84
Creating a PB5 out of Pai# Sour*es for :aster Ranking................................
Se*ret SE" E$e<ent -hat 5o "ne -a$ks A=out.............................................3
Wh7 Do<ain Authorit7 ,DA0 Matters...........................................................!
B$a*khat SE" ) Short*ut or Mur#er............................................................%
Pra*ti*a$ B$a*khat SE" -oo$s........................................................................+
Mastering the >e7wor#s Craft......................................................................39
&ou-u=e SE" -utoria$..................................................................................3.
C"5CL?SI"5.............................................................................................3!
DISCLAIER
-his =ook is on$7 written for e#u*ationa$ purposes. -he author of this =ook
ho$#s no responsi=i$it7 on how 7ou’$$ use the infor<ation pro6i#e# or what
7ou’$$ #o with the<. A$$ infor<ation is =ase# on author’s resear*h an# as
su*h/ an7 *ontent fro< this =ook *annot =e *opie# or so$#. &ou take fu$$
responsi=i$it7 for the a*tions 7ou #o.
What!s the "urpose or "oint o# $riting this %ook&
-hanks for =u7ing this =ook an# pro6i#ing <e support for resear*h I #o
on$ine. Before an i#ea to write an7 =ook or eBook/ I a$wa7s think a=out the
sing$e @uestionA BWhat *an I offer to rea#ers a=out the topi* of whi*h the7
#i#n’t rea# a$rea#7C 3a6ing rea# <an7 SE" =ooks/ <ost$7 fro< here on
A<aDon/ I #is*o6ere# so<e great *ontent =ut unfortunate$7/ the7 were
<ost$7 repetiti6e. I ne6er saw a BfreshC e$e<ent in those =ooks an#/ whi$e
rea#ing the</ I ha# a fee$ing that the <ore I rea#/ the $ess I knew a=out the
su=Ee*t.
In this =ook I won’t Brein6ent the whee$C/ =ut I wi$$ sure$7 gi6e 7ou another
perspe*ti6e on $ooking on SE" the wa7 BrareC peop$e $ook an# what’s
popu$ar$7 *a$$e# Boutsi#e of =oFC. I #o ha6e a surprise SE" e$e<ent that
<an7 SE" <asters neg$e*t an# whi*h is 6ita$ for ranking. -hat e$e<ent )
whi*h none of the SE" =ooks I’6e rea# put an e<phasis on ) is a Bso*io$og7
e$e<entC on whi*h I’$$ ta$k <ore in the =ook.
BWhat wi$$ I $earn after I rea# this =ookC an# BWi$$ <7 site =e on the
nu<=er 8 page on (oog$eC are the $ogi*a$ @uestions that nee#s to =e
answere# at the =eginning of this =ook. I #on’t want to =e*o<e a B#ust
se$$erC who wi$$ pro<ise 7ou B<ountainsC an# gi6e 7ou so<e s<a$$ BstonesC
$ike <arketers usua$$7 #o. So first$7/ 7ou’$$ $earn what <istakes I <a#e when
I <a#e <7 first we=site an# whi*h :REE <etho#s I use# to =ui$# =a*k$inks
to <7 site. I wi$$ a$so share <7 se*rets for getting <ore than .9k =a*k$inks 2
the fair wa7. "n the se*on# @uestion/ I *an te$$ 7ou that it #epen#s on 7our
Bwi$$ to #o with the know$e#ge I pro6i#e hereC. :or ranking 7our site high/
7ou nee# a #e#i*ation an# <oti6ation to work e6er7 #a7/ =ut in the en# it
wi$$ =e worth it ) if 7ou fo$$ow <7 eFa*t steps.
SEO an' "reparation #or (earning it
SE" or Sear*h Engine "pti<iDation is a pro*ess of opti<iDing 7our we=
page for a sear*h engines in a wa7 that 7ou notif7 the< a=out 7our site or
the *hanges 7ou #i# on it. -he Wikipedia definition is <ore Bs*ho$arC an#
wi$$ easi$7 point 7ou to the right #ire*tion so I won’t write <u*h a=out
te*hni*a$ stuff/ =ut a=out the pra*ti*a$ stuff I $earne# whi$e #oing SE" for %
*onse*uti6e 7ears.
What <ost peop$e #on’t un#erstan# is that SE" is a pro*ess an# not a
finishe# a*tion. B7 this I <ean that 7ou nee# to work on 7our site on an
Be6er7 #a7C =asis an# regu$ar$7 up#ate the *ontent. BPatien*e is the ke7 of
this sport an# on$7 few sports<en *an win this ga<eC. -he *hanges 7ou
<ake for 7our we=site 2 <ain$7 =ui$#ing =a*k$inks ,$inks that point to 7our
site0 2 *an =e up#ate# in a <atter of #a7s/ weeks or a <onth.
A goa$ is a <ust in a SE" in#ustr7/ so I urge 7ou to ha6e a *$ear eFpe*tation
when *reating a we=site or =$og in a parti*u$ar ni*he. ,5i*he is a the<e or a
pro#u*t on whi*h 7ou’re going to write or =ase 7our =$og ) for eFa<p$e )
hea$th/ ga<es an# internet0. -he <ore spe*ifi* ni*he is/ the $ess *o<petition
7ou’$$ ha6e to outsour*e it in ranking the site. When I sa7 goa$/ I <ean think
a=out the page spot 7ou want 7our site to =e an# the ke7wor#s ,wor#s fro<
whi*h peop$e fin# 7our we=site0 7ou want to rank for. I suggest that 7ou get
a paper an# a pen*i$ an# write 7our Bsite goa$sC =e*ause in this wa7 7ou’$$
know that 7ou’$$ nee# to #o it without hesitation.
What You ustn!t Do in SEO
I #o not know if 7ou hear# for a Pan#a/ Penguin an# 3u<<ing=ir# up#ates
fro< (oog$e. But an7wa7/ I’$$ #es*ri=e the< here. Basi*a$$7/ (oog$e SE"
eFperts/ su*h as Matt Cutts/ saw that so<e s*a< sites whi*h ha# a $ot of
=a*k$inks an# at the sa<e ti<e irre$e6ant or #up$i*ate# *ontent ranke# higher
than nor<a$ sites.
-his ruine# the who$e Bethi*a$ *on*eptC of SE" an# opene# a #oor for those
who wante# to Bchurn and burnC their we=sites. BChurn an# =urnC <eans
*reating a we=site an# using 6arious =ots to =ui$# thousan#s an# thousan# of
=a*k$inks so that parti*u$ar site gets on the nu<=er one page on the (oog$e.
In a <atter of weeks (oog$e wi$$ spot this site an# =an it/ =ut for *reator this
is irre$e6ant =e*ause he wi$$ <ake @ui*k *ash whi$e site is $i6e.
(oog$e #i# their =est to =an those sites =ut/ as 7ou know/ *o$$atera$ #a<age
is a <ust/ an# so <an7 fair we=sites got s$appe# =7 those up#ates. Panda
was an up#ate in .988 an# it =anne# sites whi*h ha# #up$i*ate# *ontent.
5eFt 7ear/ in .98./ a Penguin up#ate was announ*e# whi*h s$a<<e# the
sites with Bsuspi*iousC $ink =ui$#ing an# in .983 the Hummingbird up#ate
*hange# so<e se<anti* s7ntaFes on a we=sites whi*h put an e<phasis on a
*onteFt an# not on *ontent. In a .98! we wait for another up#ate.
-o su<<ariDeA #o not #up$i*ate *ontent an# #o not put too <an7 ke7wor#s
on 7our site. Whi$e =ui$#ing =a*k$inks/ 7ou nee# to =ui$# the< fro<
authoritati6e sour*es an# not Bfish7 onesC ) we’$$ ta$k a=out this $ater ) an#
of *ourse/ write for hu<ans an# not for sear*h engines =e*ause 7ou *an get
s$appe# =7 the up*o<ing up#ates.
What )oog(e Wants an' "R * SER"
isconception
(oog$e wants sites that are @ua$itati6e/ infor<ati6e an# user2frien#$7 in a
<anner that the7’re rea#a=$e to users. (oog$e a$$ows =a*k$inks as a wa7 for
<arketers an# we=<asters to B<ake <one7 6ia their siteC on their engine/
=ut the7 want to #o it on a fair =asis. -hat’s wh7 I en*ourage 7ou to write a
goo# *ontent an# $earn ethi*a$ $ink =ui$#ing strategies.
"n*e 7ou <ake a we=site an# write *ontent a=out so<e ni*he 7ou’6e =een
intereste# in/ the neFt step is *$ear$7 pro<otion of the we=site an# pro<otion
of 7our postGpage. 5ow we *o<e to the @uestion of the #ifferen*e =etween
P whi*h stan#s for Page Rank an# !"P whi*h stan#s for Sear*h Engine
Resu$t Page.
Page Rank is an o6era$$ rank of 7our we=page in a sear*h resu$ts page that
6aries fro< 9289 ,for eFa<p$e wikipe#ia.*o<0 an# it gi6es 6a$ue to the
authorit7 of 7our site. -he SERP position is 7our site position in a sear*h
engine for a parti*u$ar ke7wor# 7ou targete#. ,for eFa<p$e B"n$ine
En*7*$ope#iaC in a *ase of Wikipe#ia0.
-he i<portant thing a=out these two is that BP rank of your site doesn#t
influence !"P ranking$ but the P of the sites%pages you get backlinks
doesC. -his <eans that PR is i<portant if 7ou point =a*k$inks to so<e other
sites fro< 7our <ain site/ =ut in the ter<s of ke7wor# ranking/ it #oesn’t
ha6e 6a$ue. SERP/ on other han#/ is inf$uen*e# =7 =a*k$inks that site gets for
a parti*u$ar ke7wor# an# 6ia that infor<ation ranks a site on the sear*h
resu$t page.
Link %ui('ing Strategies +,ier -. ,ier /0
Before I show 7ou the pra*ti*a$ use of the too$s an# wa7s on how I *reate
=a*k$inks/ I want to eFp$ain so<e te*hni*a$ ter<s that 7ou nee# to know if
7ou’re serious a=out SE" <arketing. &ink building is se$f2eFp$anator7 an#
it stan#s for =ui$#ing $inks that wi$$ i<pro6e 7our PR an# SERP ranking.
5ow I’< not sure if 7ou’6e hear# for Tier ' or Tier ( =ut =asi*a$$7 those
stan# for sites that gi6e =a*k$inks to 7our <ain site. -ier . is/ for eFa<p$e/ a
free =$og on whi*h 7ou wrote an arti*$e an# put 7our $ink to *reate =a*k$ink
for 7our site. -ier 3 is a site on whi*h 7ou put =a*k$ink to 7our -ier . site
an# it ensures the goo# PR rank of the -ier . site. So $ogi*a$$7/ the <ore
these -ier sites 7ou *reate the <ore authoritati6e site network 7ou ha6e.
Che*k the pi*ture =e$ow for =etter *o<prehension.
Source: seo-agent.com
"ractica( On1Site SEO +2o$ I use it0
)n*!ite !") stan#s for an opti<iDation of 7our we=site through its *ontent
an# the st7$es in ter<s of 3-ML/ Meta Data an# >e7wor# Densit7. Before
writing an arti*$e these B"n2Site SE" Ru$esC 7ou <ust o=e7 to ease the
pro*ess of (oog$e =ots to rank 7our site. +ote, -his is what I use an# so far
a$$ sites ha6e =een ranke# prett7 we$$.
-.. * /$... 0ords H I know that this is Bpain in the ass to a*hie6eC/ =ut the
$atest stu#ies shown that this range of wor#s is the =est for an opti<iDation.
If 7ou ha6e $ess or <ore than what I wrote a=o6e/ then 7our site wi$$ =e
@ua$ifie# with either B$ow *ontent an# poor siteC or Bsite stuffe# with *ontent
without rea$ <eaningC. So <7 pra*ti*a$ a#6i*e isA >eep it si<p$e an# within
these $i<its.
Alt Tags H "n*e 7ou up$oa# a pi*ture/ gi6e it a proper a$t tag whi*h is $ike a
ke7wor# 7ou want to rank for ) it wi$$ in*rease 7our #ensit7.
1ey0ord 2ensity 3/.*/'4 H Mention 7ou ke7wor# an# its 6ariations
approF. 8928. ti<es/ =e*ause it wi$$ show (oog$e that 7ou want to rank for it
on the engines. If 7ou ha6e <ore than 83 ke7wor# 6ariations/ 7our *ontent
*an =e @ua$ifie# as Bstuffe#C. ,M7 persona$ eFperien*e0
Meta Tags 354A If 7ou’re using Wor#press/ there are too$s whi*h 7ou *an use
to input 7our Meta tags/ =ut for a regu$ar we=site there is a si<p$e 3-ML
*o#e whi*h 7ou *an sear*h on (oog$e. -he point here is that 7ou <ust use
MAIIM?M of % Meta tags.
6se !tyles H 7ou nee# to ha6e at $east . hea#ings an# %2' $inks that point to
6arious authoritati6e sites fro< 7our post or page.
Secret O##1Site SEO +3ever Share' Any$here0
As I state# in the tit$e/ infor<ation I wrote here I ne6er wrote an7where e$se.
3ere I’$$ show 7ou how I ranke# <7 sites on the (oog$e’s first page for an7
ke7wor# I wante#. Before the pra*ti*a$ stuff I Eust want to te$$ 7ou that "ff 2
Site "pti<iDation stan#s for =ui$#ing =a*k$inks fro< 6arious sour*es for a
goa$ of gi6ing 7our site an authoritati6e PR status. Re<e<=er/ in the
=a*k$inking wor$#/ after those up#ates fro< (oog$e/ the <aFi< is Jua$it7 K
Juantit7. Jua$it7 is higher an# has <ore 6a$ue than Juantit7/ so this <eans
that if 7ou *an get "5E $ink fro< a site with PR 1289/ it is <ore 6a$ue# than
89 $inks fro< PR 8 ) >eep this in <in#.
5ow/ for the pra*ti*a$ part/ first$7 we nee# to get our site or post in#eFe# on
(oog$e an# other sear*h engines. I *an usua$$7 get an7 post in#eFe# within
892.9 <inutes an# this is what I #o.
Pinging ) I use so<e sites/ that I’< not affi$iate nor en#orse# =7/ in @ui*k$7
gra==ing attention fro< (oog$eA Pingler/ PingMy6rl an# of *ourse
7ooglePing. Ping$er wi$$ share 7our site a<ong its #ire*tor7 sour*es/
PingM7?r$ wi$$ su=<it 7our site to o6er 8/%99; p$a*es fro< whi*h ha$f of
the< wi$$ *ount as a =a*k$ink an# (oog$ePing wi$$ share 7our site a<ong its
su=si#iar7 sear*h engines in the who$e wor$#. Su=<itting 7our siteGpost wi$$
take 7ou . to 3 <inutes/ =ut it wi$$ =e worth it.
!ubmit "8press is a ser6i*e I use# when I starte# <7 SE" Eourne7 % 7ears
ago/ an# so far it ne6er fai$e# <e. It’s a great *o<pan7 whi*h offers site
su=<ission to the sear*h engines an# 6arious p$a*es in the wor$# for free. It
a$so has a Site Ana$7Der whi*h 7ou *an use to *he*k 7our site SE" an#
errors 7ou <ight fiF. A$$ in a$$ great too$ I re*o<<en#.
)etting 4resh 56.6667 %ack(inks 4ree +3o
%(ackhat0
-hanks for spen#ing ti<e for rea#ing eF*erpt of
this =ook.
If 7ou want to rea# the who$e =ooks go to
A<aDon 6ia $ink =e$owA
http:%%000,ama9on,com%!")*2estruction*
:mprove*anking*Beginners*
ebook%dp%B..M;(HWB<

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