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CHAPTER-1
Profile of the Company
INDIA INFOLINE LTD
1.1 Company Profile
1.1 Introduction

Figure-1.1: Introduction
India Infoline Ltd is a leading financial services company in India, promoted by first
generation entrepreneurs. India Infoline Limited (IIL), incorporated in 18th October of the
year 1995 as Probity Research & Services Private Limited at Mumbai. The India Infoline
is a one-stop shop for information, advice as well as transaction execution of financial
services. They have a diversified business model that includes credit and finance, wealth
management, financial product distribution, asset management, capital market advisory
and investment banking. They have a largely retail focussed model, servicing over 2
million customers, including several lakh first-time customers for mutual funds, insurance
and consumer credit. This has been achieved due to our extensive distribution reach of
close to 4,000 business locations and also innovative methods like seminar sales and use
of mobile vans for marketing in smaller areas. Their evolution from an entrepreneurial
start-up to a market leadership position is a story of steady growth by adapting to the
changing environment, without losing the focus on our core domain of financial services.
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Their NBFC and lending business accounts for 68% of our consolidated income in FY13
and has a diversified product portfolio rather than remaining a mono-line NBFC. They are
a leader in distribution of life insurance and mutual funds among non-bank entities.
Although the share of equity broking in total income was only 13% in FY13, IIFL
continues to remain a leading player in both, retail and institutional space.
1.12 Key Milestones
1995 Incorporated on October 18, 1995 as
Probity Research & Services.
1999 Launched Internet portal
www.indiainfoline.com in May 1999.

2000 Commenced distribution of personal
financial products like Mutual Funds and
RBI Bonds in April 2000.
2000 Launched online trading in shares and
securities branded as www.5paisa.com in
July 2000.
2000 Started life insurance agency business in
December 2000 as a Corporate Agent of
ICICI Prudential Life Insurance.
2001 Became a depository participant of NSDL
in September 2001.
2003 Launched stock messaging service in May
2003.
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2004 Acquired commodities broking license in
March 2004.
2004 Launched Portfolio management services in
August 2004.
2005 Got listed on NSE and BSE on May 17,
2005.
2005 Acquired NBFC license in May 2005.
2005 Acquired 75% stake holdings in Moneytree
Consultancy Services, which is a
distributor of Mortgages and other Loan
products, in October 2005.
2005 Acquired 100% equity of Marchmont
Capital Advisors Pvt. Ltd in December
2005 through which they have ventured
into Merchant Banking
2007 Merger of India Infoline securities Pvt Ltd
with India Infoline Ltd in January 2007.
2007 DSP Merrill Lynch Capital subscribed to
convertible bonds aggregating Rs. 80 crores
in December 2005. Their current stake in
India Infoline is a little over 14% as on 31st
March 2007.
2007 Bennett Coleman & Co Ltd (BCCL)
invested Rs. 20 crores in India Infoline by
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way of preferential allotment in December
2005.
2007 Became a depository participant of CDSL
in June 2006.
2007 IRDA license for Insurance Broking in
April 2007.
2008 Launched IIFL Wealth, Transitioned to
insurance ,broking model
2009 Acquired registration for Housing, Finance,
SEBI in-principle approval for Mutual
Fund
2010 Received in-principle approval for,
membership of the Singapore, Colombo
Stock Exchange
2011 Best Broking House with Global Presence
– D&B
2012 Best Broking House with Global Presence
– D&B
2012 No. 1 in Fixed Income Portfolio
Management in India – Euro Money
2012 Top Performer, Equity (FI Category), 2012
– BSE
2012 Best Commodities Investment, 2012 – Euro
Money
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2013 Best Customer Service in Financial
Services, 2013 - Retailer Customer Service
Awards
Table No-1.1: Key Milestones


1.13 Company Details

Figure-1.2: Company Details
PARTICULARS DETAILS
Name of the Company India Infoline Ltd
Address 71/3, First Floor, Rama Road, Moti Nagar,
New Delhi-110015
Telephone No 011-49315000
Website www.indiainfoline.com
Type of Company National
Corporate Office IIFL Centre, Lower Parel
Registered Office IIFL House, Sun Infotech Park, Road No.
16V, Plot No. B-23, Thane Industrial Area,
Wagle Estate, Thane, Maharashtra 400604
Business Locations Around 4,000 locations in 900 cities and
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towns
Global Reach Singapore, Dubai, New York, Mauritius,
UK, Hong Kong, Switzerland
E-Mail mail@indiainfoline.com
Table No-1.2: Company Details
Corporate Structure
The India Infoline group, comprising the holding company, India Infoline Limited and its
wholly-owned subsidiaries, straddle the entire financial services space with offerings
ranging from Equity research, Equities and derivatives trading, Commodities trading,
Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds
and other small savings instruments to loan products and Investment banking. India
Infoline also owns and manages the websites www.indiainfoline.com and
www.5paisa.com. The company has a network of 596 branches spread across 345 cities
and towns. It has more than 500,000 customers. India Infoline Limited is listed on both
the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the
National Stock Exchange (NSE) and is also a member of both the exchanges. It is
engaged in the businesses of Equities broking, Wealth Advisory Services and Portfolio
Management Services. It offers broking services in the Cash and Derivatives segments of
the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as
CDSL as a depository participant, providing a one-stop solution for clients trading in the
equities market. It has recently launched its Investment banking and Institutional Broking
business. A SEBI authorized Portfolio Manager; it offers Portfolio Management Services
to clients. These services are offered to clients as different schemes, which are based on
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differing investment strategies made to reflect the varied risk-return preferences of
clients.
India Infoline Media and Research Services Limited
The content services represent a strong support that drives the broking, commodities,
mutual fund and portfolio management services businesses. Revenue generation is
through the sale of content to financial and media houses, Indian as well as global. It
undertakes equities research which is acknowledged by none other than Forbes as 'Best of
the Web' and '…a must read for investors in Asia'. India Infoline's research is available
not just over the internet but also on international wire services like Bloomberg (Code:
IILL), Thomson First Call and Internet Securities where India Infoline is amongst the
most read Indian brokers.

India Infoline Commodities Pvt. Limited.
India Infoline Commodities Pvt. Limited is engaged in the business of commodities
broking. Our experience in securities broking empowered us with the requisite skills and
technologies to allow us offer commodities broking as a contra-cyclical alternative to
equities broking. We enjoy memberships with the MCX and NCDEX, two leading Indian
commodities exchanges, and recently acquired membership of DGCX. We have a multi-
channel delivery model, making it among the select few to offer online as well as offline
trading facilities.
India Infoline Marketing & Services
India Infoline Marketing and Services Limited is the holding company of India Infoline
Insurance Services Limited and India Infoline Insurance Brokers Limited.
(a) India Infoline Insurance Services Limited is a registered Corporate Agent with the
Insurance Regulatory and Development Authority (IRDA). It is the largest Corporate
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Agent for ICICI Prudential Life Insurance Co Limited, which is India's largest private
Life Insurance Company. India Infoline was the first corporate agent to get licensed by
IRDA in early 2001.
(b) India Infoline Insurance Brokers Limited is a newly formed subsidiary which will
carry out the business of Insurance broking. It has applied to IRDA for the insurance
broking licence and the clearance for the same is awaited. Post the grant of license, it
proposes to commence the general insurance distribution business.


India Infoline Investment Services Limited
Consolidated shareholdings of all the subsidiary companies engaged in loans and
financing activities under one subsidiary. Recently, Orient Global, a Singapore-based
investment institution invested USD 76.7 million for a 22.5% stake in India Infoline
Investment Services. This will help focused expansion and capital raising in the said
subsidiaries for various lending businesses like loans against securities, SME financing,
distribution of retail loan products, consumer finance business and housing finance
business. India Infoline Investment Services Private Limited consists of the following
step-down subsidiaries.
(a) India Infoline Distribution Company Limited (distribution of retail loan products)
(b) Moneyline Credit Limited (consumer finance)
(c) India Infoline Housing Finance Limited (housing finance)
IIFL (Asia) Private Limited
IIFL (Asia) Private Limited is wholly owned subsidiary which has been incorporated in
Singapore to pursue financial sector activities in other Asian markets. Further to obtaining
the necessary regulatory approvals, the company has been initially capitalized at 1 million
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Singapore dollars. It has been awarded with the „BEST BROKER IN INDIA’ by
Finance Asia Country for the year June‟07.
Corporate Structure


Figure-1.3: Corporate Structure
1.2 Nature of the Company
India Infoline is one of the fastest growing companies in financial services in India, which
is an ideal place for individuals with high ambitions. While financial services industry has
been growing at a fast clip of 15% p.a., India Infoline has been growing at a compounded
annual rate of over 100% for the last 3 years. It‟s a one stop investment shop wherein
customers can meet all their advisory, investing and borrowing needs under one roof,
ranging from Equities and Commodities to Life Insurance and Mutual Funds to Personal
loans and Mortgages. They provide advice, offer a range of products (Broking Retail &
institutional, equities and commodities), Credit and finance, Asset management, Wealth
management, Insurance distribution and Investment banking to customers to choose from,
execute the orders and complete the value chain by providing constant services to all their
customers. They have more than 600 Investor points i.e. multiple interaction points across
mediums in all the leading cities across India, with a team of trained and qualified
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investment advisors and 1500+associates (sub brokers). They have multiple customers
touch points. Their e-broking web site 5paisa.com, which deals in shares, provides one
fast, secure and easy to use trading facility combined with a wealth of outstanding
products and features which has revolutionized brokerage rates. Thus, they are uniquely
placed with both online and offline presence to maximize customer satisfaction. They
have leveraged their content to create the India Infoline brand, which is synonymous with
high quality and credible information on business and finance. It‟s basically a knowledge
based, technology driven, service industry.
1.3 Company’s Vision and Mission

Figure-1.4: Company‟s Vision and Mission
1.31 Vision
“ To be the most respected company in the financial services space”.
Vision elaborated from the perspective of various constituencies:
Figure-1.5: Vision Perspective

1.32 Mission
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“To become a full fledged financial services company known for its quality of advice,
personalized services and cutting edge technology”.
1.33 Values
Values of IIFL are summarized in one acronym: GIFTS
 Growth with focused team of dynamic professionals
 Integrity in all aspects of business- no compromise in any situation
 Fairness in our dealings- employees, customers, vendors, shareholders all included
 Transparency in what we do- and in how and why we do it
 Service orientation is our core value, imbibed by all sales as well as support teams
1.4 Product Range of the Company
They are a one-stop financial services shop, most respected for quality of its advice,
personalized service and cutting-edge technology.
Equities:


Figure-1.6: Equiities
India Infoline provided the prospect of researched investing to its clients, which was
hitherto restricted only to the institutions. Research for the retail investor did not exist
prior to India Infoline. India Infoline leveraged technology to bring the convenience of
trading to the investor‟s location of preference (residence or office) through computerized
access. India Infoline made it possible for clients to view transaction costs and ledger
updates in real time.
PMS:
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Figure-1.7: Portfolio Management
IIFL Portfolio Management Service is a product wherein an equity investment portfolio is
created to suit the investment objectives of a client. India Infoline invest our resources
into stocks from different sectors, depending on your risk-return profile. This service is
particularly advisable for investors who cannot afford to give time or don't have that
expertise for day-to-day management of their equity portfolio.
Research:
Sound investment decisions depend upon reliable fundamental data and stock selection
techniques. India Infoline Equity Research is proud of its reputation for, and we want you
to find the facts that you need. Equity investment professionals routinely use our research
and models as integral tools in their work. They choose Ford Equity Research when they
can clear your doubts.
Commodities:

Figure-1.8: Commodities
India Infoline‟s extension into commodities trading reconciles its strategic intent to
emerge as a one-stop solutions financial intermediary. Its experience in securities broking
has empowered it with requisite skills and technologies. The Company‟s commodities
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business provides a contra-cyclical alternative to equities broking. The Company was
among the first to offer the facility of commodities trading in India‟s young commodities
market (the MCX commenced operations only in 2003). Average monthly turnover on the
commodity exchanges increased from Rs 0.34 bn to Rs 20.02 bn. The commodities
market has several products with different and non-correlated cycles. On the whole, the
business is fairly insulated against cyclical gyrations in the business.
Mortgages:
During the year under review, India Infoline acquired a 75% stake in Moneytree
Consultancy Services to mark its foray into the business of mortgages and other loan
products distribution. The business is still in the investing phase and at the time of the
acquisition was present only in the cities of Mumbai and Pune. The Company brings on
board expertise in the loans business coupled with existing relationships across a number
of principals in the mortgage and personal loans businesses. India Infoline now has plans
to roll the business out across its pan-Indian network to provide it with a truly national
scale in operations. The employees who are undergraduates or are hired on a test basis
are taken on „A‟ Code (Moneytree) and the employees who are graduates are taken on a
company‟s payroll i.e. on „C‟ Code (India Infoline).
Invest Online:
India Infoline has made investing in Mutual funds and primary market so effortless. All
you have to do is register with us and that‟s all. No paperwork no queues and No
registration charges.
Invest in MF:
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Figure-1.9: Mutual Funds
India Infoline offers a host of mutual fund choices under one roof, backed by in-depth
research and advice from research house and tools configured as investor friendly.
Apply in IPOs:
You could also invest in Initial Public Offers (IPO‟s) online without going through the
hassles of filling any application form/ paperwork.
SMS (Stay connected to the market):
The trader of today is constantly on the move so it is vital for him to stay connected to the
market while on the move by subscribing to India Infoline's Stock Messaging Service and
get Market on your Mobile.
There are three products under SMS Service:
 Market on the move
 Best of the lot
 VAS (Value Added Service)
Insurance:

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Figure-1.10: Insurance
An entry into this segment helped complete the client‟s product basket; concurrently, it
graduated the Company into a one-stop retail financial solutions provider. To ensure
maximum reach to customers across India, it has employed a multi pronged approach and
reach out to customers via its Network, Direct and Affiliate channels. Following the
opening of the sector in 1999-2000, a number of private sector insurance service
providers commenced operations aggressively and helped grow the market.The
Company‟s entry into the insurance sector derisked the company from a predominant
dependence on broking and equity-linked revenues. The annuity based income generated
from insurance intermediation result in solid core revenues across the tenure of the policy.
Home Loans:

Figure-1.11: Home Loans
 Get expert advice that suits your needs
 Loan against residential and commercial property
 Expert recommendations
 Easy documentation
 Quick processing and disbursal
 No guarantor requirement


Personal Loans:
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 Freedom to choose from four flexible options to repay
 Expert recommendations
 Easy documentation
 Quick processing and disbursal
 No guarantor requirement
Property Services and Real Estate Fund

Figure-1.12: Real Estate
Property Services: IIFL‟s property services cover all customer segments including retail
investors, corporate and institutions. The services offered advisory services for land and
wholesale transactions spanning acquisition, sale leasing, project use and planning and
broking services for retail transactions spanning developer sales, resale and rentals.
Real Estate Fund: IIFL launched India Infoline Real Estate Fund (Domestic) Series 1 in
December 2011 under India Infoline Venture Capital Fund, the venture capital arm of
India Infoline Group. The Fund was over-subscribed by more than Rs 1.5 bn over and
above its issue size of Rs 5 bn. The Fund has been incorporated to focus on the real estate
sector in India by investing in equity, debt and Equity Linked Instruments of promising
real estate and construction companies involved in projects or ventures that have
significant growth potential. The Fund focuses on investing in mainly residential real
estate projects with significant growth potential, developed by leading players in the top
seven cities across India.

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1.5 Size of the Organisation
1.51 In terms of Manpower

Figure-1.13: Manpower
India Infoline current manpower is approximately around 30000 and every year new
recruitments are taking place and each year the manpower is different. As on March 2013,
India Infoline has 22,749 employees.
1.52 In terms of Turnover

Figure-1.14: Turnover
India Infoline has a turnover of Rs. 61,419 million in the financial year of 2013-2014
1.6 Organisation Structure of the Company
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Figure-1.15: Organisation structure
1.7 Market Share and Position of the Company
1.71 Market Share
The current market capitalisation stands at Rs 3,743.00 crore. It is listed on the BSE with
a BSE Code of 532636 and the NSE with an NSE Code of IIFL. The company was
conferred with prestigious NSDL award for “THE MOST NUMBER OF NON-ACTIVE
ACCOUNTS” in the non-banking category at 28
th
NSDL DP Conference in the financial
year 2014.
1.72 Positioning
When IIFL pioneered online trading in India with the launch of our brand 5paisa, the tag
line was “It’s all about money, honey”. IIFL recently realigned their positioning from
“Knowledge is the Edge” to “When it’s about Money”.The IIFL brand is associated
with trust, knowledge and quality service. But more importantly, the brand stands for
timely assistance provided to the country‟s under-banked customers.

CEO(CHAIRMAN & MANAGING DIRECTOR)
EXECUTIVE DIRECTOR
BOD
CHANNELS
BROKING
VP
AVP
TERRITORY
MANAGER
BM
SRM/RM
DISTRIBUTION DM
VP
D2C
VP
LOANS ISO
VP
RM-FPD
CLUSTER
MANAGER
UNIT HEAD
SENIOR TEAM
LEADER
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Rank Company Name
1 D S P Merrill Lynch Ltd.
2 Kotak Securities Ltd.
3 India Infoline Ltd.
4 Share khan Ltd.
5 I C I C I Securities Ltd.
6 Motilal Oswal Securities Ltd.
7 India bulls Securities Ltd.
8 J M Financial Services Pvt. Ltd.
9 S M C Global Securities Ltd.
10 Geojit B N P Paribas Financial Services
Ltd.
11 Reliance Securities Ltd.
12 H D F C Securities Ltd.
13 I D B I Capital Market Services Ltd.
14 Emkay Global Financial Services Ltd.
Table No-3: Position of India Infoline in Industry







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1.8 Present Leadership
1.81 Mr. Nirmal Jain, Chairman, IIFL Holdings Ltd.

Figure-1.15: Nirmal Jain (Chairman)
Mr. Nirmal Jain is the founder and Chairman of IIFL Holdings Ltd. He is a PGDM (Post
Graduate Diploma in Management) from IIM (Indian Institute of Management)
Ahmedabad, a Chartered Accountant and a rank-holder Cost Accountant. His professional
track record is equally outstanding. He started his career in 1989 with Hindustan Lever
Limited, the Indian arm of Unilever. During his stint with Hindustan Lever, he handled a
variety of responsibilities, including export and trading in agro-commodities. He
contributed immensely towards the rapid and profitable growth of Hindustan Lever's
commodity export business, which was then the nation's as well as the Company's top
priority.He founded Probity Research and Services Pvt. Ltd. (later re-christened India
Infoline) in 1995; perhaps the first independent equity research Company in India. His
work set new standards for equity research in India. Mr. Jain was one of the first
entrepreneurs in India to seize the internet opportunity, with the launch of
www.indiainfoline.com in 1999. Under his leadership, India Infoline not only steered
through the dotcom bust and one of the worst stock market downtrends but also grew
from strength to strength.

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1.82 Mr. R. Venkataraman, Managing Director , IIFL Holdings Ltd.

Figure-1.16: R Venkataraman (Managing Director)
Mr. R Venkataraman, Co-Promoter and Managing Director of IIFL Holdings Ltd, is a
B.Tech (electronics and electrical communications engineering, IIT Kharagpur) and an
MBA (IIM Bangalore). He joined the IIFL Holdings Ltd Board in July 1999. He
previously held senior managerial positions in ICICI Limited, including ICICI Securities
Limited, their investment banking joint venture with J P Morgan of US, BZW and Taib
Capital Corporation Limited. He was also the Assistant Vice President with G E Capital
Services India Limited in their private equity division, possessing a varied experience of
more than 19 years in the financial services sector.





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The people with whom I have interacted during my internship are as follows:
S.NO DEPARTMENT DESIGNATION
1 Human Resources Senior Manager, Assistant
Manager, Trainee
2 Operations Senior Manager, Assistant
Manager, Executive
3 Sales Executive Vice President,
Associate Vice President,
Territory Manager, Division
Manager, Sales Head,
Senior Team Leader,
Relationship Manager, Unit
Head
4 Administration Unit Head
5 IT Desktop Support Engineer,
Unit Head
Table No-4: People interacted during internship

1.9 Sources of Data Collection
Each type of data that has been included in the report was collected from the company
manual, company website, annual report 2013-2014 of the company and with the help of
the external supervisor and employees of the company.


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CHAPTER-2
SWOT Analysis of INDIA INFOLINE
2.1 Introduction to SWOT analysis
Figure-2.1: SWOT Analysis
A SWOT analysis is a structured planning method used to evaluate the strengths,
weaknesses, opportunities, and threats involved in a project or in a business venture. A
SWOT analysis can be carried out for a product, place, industry or person. It involves
specifying the objective of the business venture or project and identifying the internal and
external factors that are favourable and unfavourable to achieve that objective.

2.11When do you use SWOT?
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Figure-2.2: When do we use SWOT Analysis
A SWOT analysis can offer helpful perspectives at any stage of an effort. You might use
it to:
 Explore possibilities for new efforts or solutions to problems.
 Make decisions about the best path for your initiative. Identifying your
opportunities for success in context of threats to success can clarify directions and
choices.
 Determine where change is possible. If you are at a juncture or turning point, an
inventory of your strengths and weaknesses can reveal priorities as well as
possibilities.
 Adjust and refine plans mid-course. A new opportunity might open wider
avenues, while a new threat could close a path that once existed.
SWOT also offers a simple way of communicating about your initiative or program and
an excellent way to organize information you've gathered from studies.
2.12 Strengths:
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 Experienced and stable management team Strong relationships with public,
private as well as foreign banks, institutions and investors.
 Managerial depth
The promoters of India Infoline individually are first-generation Indian
entrepreneurs with meritorious academic backgrounds and impeccable
professional careers. For Example: Nirmal Jain, Chairman, is a rank holder
Chartered Accountant, Cost Accountant and an MBA from IIM Ahmedabad and
Mr. R. Venkataraman, Managing Director, is an Electronics Engineer from IIT
Kharagpur and an MBA from IIM Bangalore.
 Better technology: Latest technology allows India Infoline to better meet the
needs of their customers and that gives an edge to the company against its
competitors.
 Have one of the largest network of branches across country: India Infoline has
approx 976 business location spread across 356 cities and town.
 Well capitalized: The Group has net worth of around Rs20 billion. The company
has a significantly unutilized capacity to leverage.
 Urban and Rural Investors: India Infoline has both urban and rural presence across
India. The competitors are struggling still to tap the rural market in which India
Infoline already has made themselves visible.

Weakness:
 High risk exposure as seen by conservative population
 People are still reluctant to trust share market products.
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 Lack of strategic management system in India Infoline which can hamper the
future long term decision making process.
 Any slowdown in share market growth may have a negative impact on the
business of India Infoline
 There are less efforts from the company side to make the inactive clients reactive
again.
2.13 Opportunity:
 NEW MARKETS: New markets allow India Infoline to expand their business and
diversify their portfolio of products and services.
 Growing market: India is an emerging country which makes a lot of scope of a
company like India Infoline
 Growing rural market: Even the rural market are now showing interest in share
market, insurance and various other products of India Infoline which is a good
news for the company.
 Innovation: India Infoline has successfully executed a number of innovative and
disruptive ideas in the financial services industry to rise from a start-up to
leadership position in less than two decades and is continuing to do the same.
Threat:
 Government regulations: Changes in government rules and regulations from time to
time basis can negatively effects all the NBFCs.
 Unfavorable economic condition: India is seeing a lot of fluctuation in the share
market which is not attracting the investors the way it should have.
 Increasing costs: Increasing costs of all the goods and services are leaving less
money in the hands of the investors which is making the situation more difficult for
India Infoline.
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 New competitions from domestic and foreign firms.
SWOT Analysis Model
The 7s McKinsey Model
Strategy: India Infoline strategies are generally top management decision normally taken
after a lot of brainstorming session including all the functional manager. Thus, strategy is
designed to transform the firm from the present position to the new position described by
objectives, subject to constraints of the capabilities or the potential.
Structure: Business needs to be organised in a specific form of shape that is generally
referred to as organisational structure. India Infoline have been structured in a
hierarchical way with several divisions and departments, each responsible for a specific
task such as human resources management, production or marketing. Many layers of
management controlled the operations, with each answerable to the upper layer of
management. Although this is normally used organisational structure in India Infoline, the
recent trend is increasingly towards a flat structure where the work is done in teams of
specialists rather than fixed departments. The idea is to make the organisation more
flexible.
Style: It represents the way the company is managed by top-level managers, how they
interact, what actions do they take and their symbolic value. In other words, it is the
management style of company‟s leaders. In India Infoline Laissez Faire leadership style is
followed.
Systems: Every organisation has some systems or internal processes to support and
implement the strategy and run day-to-day affairs. In India Infoline, the company follow a
particular process for recruitment. The processes are normally strictly followed and are
designed to achieve maximum effectiveness. Traditionally the organisations have been
following a bureaucratic-style process model where most decisions are taken at the higher
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management level and there are various and sometimes unnecessary requirements for a
specific decision to be taken. Increasingly, the company is simplifying and modernising
their process by innovation and use of new technology to make the decision-making
process quicker. Special emphasis is on the customers with the intention to make the
processes that involve customers as user friendly as possible.
Style/Culture: Like all organisations have their own distinct culture and management
style, India Infoline is no different. Culture includes the dominant values, beliefs and
norms which develop over time. In India Infoline Collaborate Work Culture is adopted.
Initially in India Infoline, the military style of management and culture where strict
adherence to the upper management and procedures was expected from the lower-rank
employees. However, now there have been extensive efforts in the past couple of decades
to change to culture of the company to a more open, innovative and friendly environment
with fewer hierarchies and smaller chain of command.

Staff: Organisations are made up of humans and it's the people who make the real
difference to the success. The importance of human resources has thus got the central
position in the strategy in India Infolline .In India Infoline extraordinary emphasis on
hiring the best staff, providing them with rigorous training and mentoring support, and
pushing their staff to limits in achieving professional excellence, and this forms the basis
of the company' strategy and competitive advantage over their competitors.

Shared Values/ Superordinate Goals: All members of the organisation share some
common fundamental ideas or guiding concepts around which the business is built. In
India Infoline it is to customer satisfaction to the maximum.
2.2 USP and Best Practices of India Infoline
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Customer Satisfaction: The USP of India Infoline lies in satisfying the customer to the
maximum. Employees are trained for this.
Delegation of authority: In India Infoline delegation of authority is one of the major part
which help lower management as well to experience and learn new things.
I-Win: It is used by C code employees. The employees can check their salary, attendance
and can also update their account. C code employees are the employees having Division
Manager designation and above.
F-Win: It is used by the HR department. It is used by the HR personnel to generate the
employee ID.
CSR: In line with IIFL‟s vision to be the „most respected company in the financial
services space‟, the company recognises the importance of contributing to and sustaining
social transformation. The IIFL Foundation has been set up to work in areas of skill
development for various industries and to ensure financial inclusion through the support
and upliftment of the underprivileged sections of society. The IIFL Foundation focuses on
specific areas of need, including healthcare and education. The foundation will screen and
select institutions and developmental agencies which are working in these domains and
will provide necessary aid to improve the lives of the underprivileged and help them in
achieving their potential. The IIFL Foundation has initiated career guidance to the
students of High School and Junior colleges in remote areas of Maharashtra to enable
them to pursue the career which provides right employment opportunities.
2.3 Variations in classroom study and practical exposure of corporate culture
During my summer internship I found huge differences in the classroom study and the
real practical exposure. I learned how to apply theoretical knowledge and principles, facts
into practice of various concepts of finance, HR, IT, accounts, operations, marketing, etc.
such as:-
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 Maintaining trackers on MS-Excel
 How to invite candidates for interview
 How to take preliminary interviews
 How to open demat accounts
 Maintaining employees data regarding joinings and approval, ESI, resignations, in
different softwares
 Various HR models practically applied for entry and exits.
 Code of conduct of employees
















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