The company has tied up with oil marketing companies and the railways catering – IRCTC – and

the Defence Department canteens to reach a wide market, he said.
Kolkata-based Duncans Tea Ltd, part of the Rs 2,000-crore Duncan-Goenka Group,
We are in talks with the postal department for distributing our ranges through post offices. The
discussions are at an advanced stage, He said the aim of talking to the postal department was a part
of the company's plans to increase its distribution network by 25 per cent over the next one year.
Besides, its retail outlets, Duncans sells its tea products through HPCL and BPCL outlets. It also has
an agreement with the Railways, which uses Duncan tea for its passengers.
Duncans has currently around four per cent share (2.74 lakh tonne) of the total Indian domestic tea
market.
Tea market growing at growing at 8 per cent per annum.
The company in its efforts to increase rural reach is in talks with the India Postal Department.
“There is nothing that beats the postal network’s rural penetration. We are still in talks but hope
to start in Maharashtra. So you could soon hear a ‘daakiya chai laya!’ call.
Rural urban ratio in Duncans’ turnover is roughly at 50-50.
The company has also tied up with the Indian Railways Catering and Tourism Corporation, for
the wide visibility that such an association offers to its brands. It has also finalised tie-ups with
Bharat Petroleum Corporation Ltd and Hindustan Petroleum Corporation Ltd.
Duncans Tea (DTL) on Thursday joined hands with ITC to sell its products through its agri-
initiative e-choupal. As part of the tie up, Duncans Tea would focus on selling sachets through
ITC e-choupal, while large volumes would be sold to the farmers during the harvesting season.
Adopting unconventional marketing strategies.
Tea packets will be available with the LPG suppliers.
Tea major Duncans Industries is on the lookout for gardens in Assam. The company is also open to
the idea of acquiring estates in the tea producing nations of Kenya, Sri Lanka and Vietnam.
Spread over 7,500 hectares, Duncans Industries has some 12 gardens within its fold spread across
Terai, Dooars and Darjeeling and produces about 16 million kg of CTC teas.
It owns Runglee Rungliot and Marybong, two of the premium Darjeeling tea estates.
The Company is proud of its Quality Systems, which ensures production of superior quality teas, which are
delivered to the consumer. The two prestigious gardens in Darjeeling, Marybong, and Runglee Rungliot , have
very successfully implemented Quality Systems in line with ISO 9002 standards. They have been awarded the
ISO 9002 Certification from Det Norske Veritas(DNV).