SENIOR FOOTBALL CHAMPIONSHIP

“Stay young or grow old”
September 14
th
& 21
st
, 2014
Vietnam Sports EXPO
Powered by KRATUS Co., Ltd
©ALL RIGHTS RESERVED
Table of content
1. Introduction to Tournament
2. Milestones of Tournament
3. Marketing Plan
4. Sponsorship Values
5. About KRATUS Co., Ltd


Introduction to Tournament
1. Why we do this tournament
Football is for everyone no matter how old we are. With football, age is borderless and we stay young –
forever.
2. Tournament’s values
We offer a friendly yet professional environment that encourages sport spirit as well as connect
people.
3. Who we are looking for
• Male from 35 above & of course loves football.
• Vietnamese and foreigners from various nations (e.g. Japan, German, France, USA, etc.)
• Officers, expats living in Hanoi.
Introduction to Tournament
1. Tournament Name: Senior Football Championship
2. No. teams: 16
3. No. Participants: 200 Vietnamese and foreigners
4. Time: 2 Sundays, Sep 14
th
& 21
st
, 2014.
5. Venue: Thien Truong football pitch, No.1 Hoang Minh Giam, Hanoi.
6. Form of competition: same as Euro Cup. Group stage (3 matches) –
Knockout stage.
7. Match details: 7 vs. 7, 15 minutes/half and 5 minutes break.

Milestones of Tournament (Y2014)
• Preparation
Jul – 10
th
Sep
• Group Stage
• 3 matches/team
• Total: 24 matches
14
th
Sep
• Knockout
• From Quarter finals to
Final
• Total: 8 matches
21
st
Sep
Marketing Plan
Main Action Before After
Email Send 3 types of email (invitation, reminder and acknowledgement) Send to 2000 companies X
Sales team Call & Follow up x X
Social media Expats/foreigners living in Hanoi group x
Keep posting with beautiful images x
Networks Embassies x
Refer from Stadium, referees, companies and previous participants x
Word of Mouths x
Branding Design inspiring ads with key message X
Making short trailer and video recap x X
Types of Sponsor
1. Platinum Sponsor: VND 10,000,000
2. Gold Sponsor: VND 8,000,000
3. Silver Sponsor: VND 5,000,000
*note: Partners sponsoring food (e.g. hotdog), energy drink and medical supports are considered as
Gold Sponsor

Letter of Sponsorship
Dear partners,

My name is Hoang Minh Thanh – currently Managing Director of KRATUS Co., Ltd. I am writing you concerning the
sponsorship opportunity with the Senior Football Tournament 2014. With our organizing efforts, we successfully
hosted the Hanoi World Cup Tournament 2014 last July 5
th
& 12
th
in Hanoi with 16 teams, 200 players coming from
5 continents (Europe, Asia, Australia, North America & Africa) more than 100 supporters and 14 volunteers were in
attendance.

We are looking forward to an even greater football event which will be held on 14
th
September, 2014 – The Senior
Football Championship aims to provide a competitive yet friendly & professional environment for football
enthusiasts from 35 years old and above in Hanoi. We would like to receive partner up with you and we strongly
believe that it is great chance to promote your company’s image.

If your company might be interested in sponsoring our event at any of the levels mentioned above, please contact
me to discuss the details further. Thank you very much for your time and consideration.

Sincerely,
Hoang Minh Thanh
Managing Director
Main Details Platinum Gold

Silver

Offline Having 5-minutes speech in the Opening X
Having a booth along with 2-days event X X
Partner’s names are mentioned by organizers. X X X
Partners’ banners are hanged around the fields. 2 1
Receiving flowers and gifts from Organizers X X X
Awarding the prizes to referees & top-scorer X
Awarding the prizes to third-place and runner-up X
Awarding the CUP to Champion X
Facebook Logo is on printed banner. X X X
Logo is on online ads (cover & posters) X X X
Keep posting & introducing partners in Events & 2 fan-pages. 12 posts 7 posts 3 posts
Email
Data
Send email introducing partners to players (content from partners) 2 email 1 email
Players’ information. X X X
Sponsorship Values
About KRATUS Co., Ltd
A Hanoi-based Event Creation company. We exist on the
earth to create new standards in sports, cultural, tourism
and entertainment events.

Our core values: Innovative, Collaborative & Trustworthy
Our competencies:





Thorough Research
Rapid
Brainstorm &
Creating
concept
Solid Planning
& Organizing
Accurate
Implementation
Continuous
Assessment &
fast learning
HWCT2014, 12
th
Jul – HIGHLIGHTS
Some of the participated teams:
 Hanoi InterContinental Westlake
 Alfresco’s group
 CBRE Hanoi
 FPT University
 Japanese expats group from Asia Development Bank, Panasonics, etc.
 Platinum Cineplex
 Hanoi Backpacker Hostel
Please click here for more detailed highlights.

HWCT2014, 12
th
Jul – HIGHLIGHTS
Contact us VIA
KRATUS – Creating standards





Thanh Hoang
Managing Director

0169.3.102.402
Minh Nguyen
Sports Project Manager

097.417.6221

Trung Dang
Managing Partner

094.364.2038

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