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Name: Kaustubh Shilkar. Adm.No.

: 1343






Article 1 Article 2
Name of the Article Special event
management and event
marketing
Progress and prospects of
event companies in Delhi
Name of the Author Huseyin Kose and
Mehpare Tokay Argan
Satish Singh
Objective 1 The aim of the study is to
show the dimensions
applied while managing
and marketing special
sport event
To study the progress and
prospects of event
management companies
in Delhi.
Period of study
Source of Data Primary and Secondary
data
Primary and Secondary
data
Sample Size 25 Articles 28 magazines and Articles
Tools to Analyze Interview and literature
review


Objective 2 Paper also focuses on the
Dimensions of event
management.
To find the image of the
company & how the
company is working for
entertainment source
among the customers.
Period of study
Source of Data Primary and Secondary
data
Primary and Secondary
data
Sample Size 25 Articles 28 magazines and Articles
Tools to Analyze Interview and literature
review


Findings The event managers
should introduce more of
risk management.
The performance of the
companies in Delhi is
poor, due conservative
mentally of the society.
Article 3 Article 4
Name of the Article Factors contributing to the
better event
Management in
organization
Technical Aspects in
Event Management.
Name of the Author Mr. Mayur M. Wadhwani Mr. Thakker Jay Bharat
Objective 1 The objective of this
research is to find out the
factors which can make
event management better.
To study the technical
aspects and logistics
during planning of an
event.
Period of study
Source of Data Primary and Secondary
Data
Secondary Data
Sample Size 36 Articles
Tools to Analyze Field work and Interview Literature Review

Objective 2 Another objective of this
research is to provide
information to all the
event
Organizers so that they
can organize events
better.
To study the major
players in the industry.
Period of study
Source of Data Primary and Secondary
Data
Secondary data
Sample Size 36 Articles
Tools to Analyze Field work and Interview Literature Review
Findings Due to lack of
professional staff and non
support at government
level, businesses face
difficulties to develop and
grow.













Article 5 Article 6
Name of the Article A Study on Event
Management.
Case: Tomatkarnevalen

THE NATURE AND
SCOPE OF FESTIVAL
STUDIES
Name of the Author Susanna Engblom
Donald Getz
Objective 1 The aim of this thesis is to
find out how the event
Tomatkarnevalen is
managed and organised.

Period of study 2010
Source of Data Primary Secondary Data
Sample Size 6 event management
companies
423 Articles
Tools to Analyze Interview

Objective 2 The secondary aim of the
thesis is to gain
understanding of how
Event Management works
in practice.

Period of study 2010
Source of Data Primary
Sample Size 6 event Management
Comp.

Tools to Analyze Interview

Findings The event can be
organized in much better
manner, by employing
few more technology and
expertise.

Article 7 Article 8
Name of the Article New Trends in Sports
Management of Major
Sports Events Held
Annually in the Czech
Republic

Best Practices in Event
Management
Name of the Author Jiri Kotab Sven Damm
Objective 1 Research analyzes pricing
policy and audience
attendance/ participation
in sports events,
according to the type of
the sports event
To find out the best
practices in Event
Management.
Period of study 2007-09
Source of Data Primary data Primary and secondary
Data
Sample Size 7 event management
companies and 18
Articles
Tools to Analyze Field work.
Objective 2 The research focuses on
the current greatest
shortcomings that the
organizers of the sports
events in the Czech
Republic suffer from and
how to make innovations
that would help to
eliminate these
shortcomings.
To study factors which
will lead to better
organization of events, by
small event management
firms.
Period of study 2007-09
Source of Data Secondary Data Secondary Data
Sample Size 11 articles 18 Articles

Findings The organizers failed to
attract big foreign stars,
the increase in ticket
prices was too high, sport
attracts more and more
money.
Identifies and
recommends an event
management model that
potentially enables small-
scale event managers to
fully develop the potential
of small events.


Article 9 Article 10
Name of the Article Event management: From
the classroom to the real
world - a case study
Towards the Integration
of
Event Management Best
Practice
By the Project
Management Process
Name of the Author Hal J. Walker William J. O'Toole
Objective 1 To study and identify the
skills and competencies
required to plan, organize
and execute a event
outside the classroom.
To study the impact of IT
industry on event
management.
Period of study
Source of Data Secondary Secondary Data
Sample Size 19 Articles 28 Articles
Tools to Analyze Literature Review

Objective 2 The current trends in
Project Management
suitable to event
management.
Period of study
Source of Data Secondary Data
Sample Size 28 Articles
Tools to Analyze

Findings The skills and
competencies required are
experiential learning,
fundraising, philosophical
considerations, student-
reflection, service
learning, professionalism
and student-centered
learning.
Event management is
converging towards a
systematic approach to
planning and control. The
complexity and
increasingly regulated
environment requires
some standardization.






Article 11 Article 12
Name of the Article A FUTURE FOR EVENT
MANAGEMENT: THE
ANALYSIS OF MAJOR
TRENDS IMPACTING
THE EMERGING
PROFESSION

How sustainable is the
strategy of the Indian
Premier League -IPL? A
critical review of 10 key
issues that impact the IPL
Strategy
Name of the Author Joe Goldblatt Shashi Kadapa
Objective 1 To do a careful analysis
of the economic,
educational, and
sociological changes
within the profession.
To do a detailed Analysis
of IPL case and find out
draw backs in
management.
Period of study
Source of Data Secondary Data Secondary
Sample Size 21 Articles 34 Magazines and
Articles
Tools to Analyze

Objective 2 To study and derive at the
solutions on the problems
faced by the organizers of
IPL.
Period of study
Source of Data Secondary
Sample Size 34 Magazines and
Articles

Findings Event Management is
establishing a strong
foundation for future
success. The strongest
pillar of this foundation is
the interest and dedication
the members of the
profession have for
continuing education. If
this trend continues the
profession may achieve
accelerated growth that is
comparable to that of
information technology
With this analysis, IPL
event is not sustainable.
Important stakeholders
such as franchises and
advertisers/ sponsors are
making losses. With very
high costs, the IPL model
seems to be non-
sustainable. There is a
great danger that after a
few more seasons, the
game will lose its viability
and attraction and the
event may have to close
professionals. down or it will have to
change its present format
of high cost structures.

Article 13 Article 14
Name of the Article DEVELOPING BEST
PRACTICES
IN EVENT
MANAGEMENT
EVENT
MANAGEMENT
Name of the Author Natalia Kushcheva and
Jari Tuononen.
Mayur .A.Ghunkikar

Objective 1 To find out the best
practices in different
event management sector.
To Study the event
Management Industry and
its future prospects.
Period of study
Source of Data Secondary Data Secondary Data
Sample Size 17 Articles 29 Articles andmagazines
Tools to Analyze

Objective 2 To study different
practices which can be
adopted while training the
event managers.
To study Event
Management industry in
India. ( National institute
Of Event Management).
Period of study
Source of Data Secondary Data Secondary data
Sample Size 17 Articles 29 Articles and
Magazines
Tools to Analyze

Findings One of the challenges for
the teaching staff is to
develop students
creativity as one of the
main professional
competencies for working
in the sphere of cultural
event tourism. This can be
realized if the theoretical
part of the curriculum is
combined with a strong
practical part.
Event management is a
glamorous and exciting
profession which
demands a lot of hard
work and dynamism. As
the name suggests, it
means conceptualizing,
planning, organizing and
finally executing an event.