FALL 2014

2014 Drilling Activity
Forecast Update
Follow these 10 team-building
commandments
T H E O F F I C I A L V O I C E O F T H E P E T R O L E U M S E R V I C E S A S S O C I AT I O N O F C A N A D A

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Reducing redundancy to drive
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Students hit the green at the
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Industry Drills Wells at Record
Speed in 2013

Oil and gas M&A dives in 2013

Oilsands are a huge job creator

ARC Financial Corp Predicts
Record Producer Revenue in 2014,
OFS to Benefit

Stay ahead of
changing times.

Sign up for our industry
insight reports at
mnp.ca/news-ofs

OFS to spend $6 billion on CAPEX in 2014

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CONTENTS
FA L L 2 0 1 4

Departments
MESSAGE FROM THE PRESIDENT
IN THE FIELD

7
10

Industry news, notes and events

2014 DRILLING ACTIVITY
FORECAST UPDATE
BUSINESS MATTERS

12
23

Renowned management consultant Dan
Gaynor dishes out tips for better team-building.

14

Service sector companies
bear the burgeoning costs of
third-party registries in the
name of improving industry
safety. It’s time for a standardized
reporting system

20

A LOOK AT LEADERSHIP

30

Getting to know PSAC board members
Chris Hall and Trevor Haynes

COVER

THE SAFETY STREAMLINE

MEMBER PROFILE

26
28

With its employees in the driver’s seat,
ENTREC shows no signs of slowing down

Features
14

PSAC IN ACTION

TEEING UP A WIN-WIN
PSAC’s Education Fund Golf Classic
delivers a bright future for students
and member companies

10
WWW.PSAC.CA

28

26

20
5

Leaders never quit.

They may take it on the chin, they may get knocked down, but leaders
get back up. We’ve done just that and continue to be in our clients’ corners,
custom building solutions to help our clients do what they do best...lead.
Because Alberta means the world to us.
atb.com/Leaders

TM

Trademarks of Alberta Treasury Branches.

PETROLEUM SERVICES NEWS

MESSAGE FROM THE PRESIDENT
The Road Ahead Is Paved
With Promise

S

EPTEMBER MARKS THE KICK-OFF for the

Petroleum Services Association of Canada (PSAC)’s
2014-2015 season, and what a year it’s going to be!
PSAC is forecasting a steady pace in activity levels for
the rest of 2014 (see PSAC’s third-quarter forecast update on page
12), and we look forward to releasing our 2015 Canadian Drilling
Activity Forecast at our annual Industry Insights Forum. We are
very excited to welcome renowned Canadian commentator Rex
Murphy, who will entertain guests at our dinner event with his
insights and observations on Canada’s oil and gas industry.
PSAC looks forward to strengthening our members’ outreach
efforts. PSAC’s board of directors and executive team will be
hosting a reception in Fort St. John, B.C., so members operating in
the area have a chance to network with their peers and hear about
current goings-on at PSAC.
We will continue to champion the interests of our members and

will work to strengthen
PSAC’s leadership
position as the national
trade association for the
upstream service, supply
and manufacturing
Mark Salkeld, President & CEO
sectors. Now more than
ever, our sector needs
strength in numbers to underscore our collective voice.
PSAC will continue to take the lead as the voice of our sector,
working to maximize the benefits of collaboration with our
peer associations on the issues that we face as a whole.
We are geared up and ready for the year ahead, and look
forward to representing the interests of the leading and
innovative companies that we proudly call our members
Cheers, Mark

PETroLEUm SErviCES aSSoCiaTion of Canada’S

2014 INdustry INsIghts FOrum
register today

Wednesday, October 29, 2014
TELUS ConvEnTion CEnTrE, CaLgary, aLbErTa

Network. Connect. Learn. Get up to the minute facts and trends at the
2014 PSAC Industry Insights Forum. Industry experts and leaders will share their insights
and opinions at this premier event which will feature Canadian commentator and author,
Rex Murphy at the Industry Insights Dinner.
1:30 pm - 2:30 pm:
2:30 pm - 4:30 pm:

PSAC Annual General Meeting (Regular Members only)
2015 Canadian Drilling Activity Forecast & Industry Outlook
featuring: Mark Salkeld, President & CEO, PSAC; David Collyer, President & CEO, Canadian Association
of Petroleum Producers (CAPP); Jeff Fetterly, Principal, Oilfield Services Analyst, Peters & Co. Limited;
and, Representative, Wells Fargo & Company

4:30 pm - 6:00 pm:
6:00 pm - 8:30 pm:
Canadian Drilling Activity
Forecast Sponsor:

Networking Social
Industry Insights Dinner with keynote, Rex Murphy
Industry Sponsor:

Dinner Sponsors:

Toronto Stock
Exchange

TSX Venture
Exchange

Toronto Stock
Exchange

Tor
To
Exc

TSX Venture
Exchange

To register, visit psac.ca/event
Bourse de
Toronto

WWW.PSAC.CA

Bourse de
Croissance TSX

Bourse de
Toronto

Bourse de
Croissance TSX

Bo
Tor
To

7

You Gotta
See thiS
FrackinG
thinG!

013

(h)

FALL 2014 VOL 14 • No.2
The Petroleum Services Association of Canada is the
national trade association representing the service,
supply and manufacturing sectors within the upstream
petroleum industry. PSAC represents a diverse range
of nearly 250 member companies, employing close to
75,000 people and contracting almost exclusively to oil
and gas exploration and production companies.

PETROLEUM SERVICES ASSOCIATION OF CANADA
1150 800 6TH AVENUE SW
CALGARY, AB T2P 3G3
TEL: 403.264.4195
FAX: 403.263.7174
EMAIL: info@psac.ca
PRESIDENT AND CEO: MARK SALKELD
VICE PRESIDENT, COMMUNICATIONS: KELLY MORRISON

PETROLEUM SERVICES NEWS IS PUBLISHED FOR PSAC BY

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VENTURE PUBLISHING INC.
10259-105 STREET,
EDMONTON, AB T5J 1E3
TEL: 780.990.0839
FAX: 780.425.4921
TOLL-FREE: 1.866.227.4276
CIRCULATION@VENTUREPUBLISHING.CA
PUBLISHER: RUTH KELLY
DIRECTOR OF CUSTOM CONTENT: MIFI PURVIS
MANAGING EDITOR: LYNDSIE BOURGON
CONTRIBUTING WRITERS: ROBIN BRUNET, CALEB CASWELL,
ROBBIE JEFFREY
ART DIRECTOR: CHARLES BURKE
ASSOCIATE ART DIRECTOR: ANDREA DEBOER
ASSOCIATE ART DIRECTOR: COLIN SPENCE
PRODUCTION MANAGER: BETTY FENIAK SMITH
PRODUCTION TECHNICIANS: BRENT FELZIEN, BRANDON HOOVER
DISTRIBUTION: KAREN REILLY
ACCOUNT EXECUTIVES: PEGGY BOGDAN, KATHY KELLEY,
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8 FALL 2014

PRINTED IN CANADA BY RHINO PRINT SOLUTIONS.
RETURN UNDELIVERABLE MAIL TO 10259 105 ST.
EDMONTON AB T5J 1E3.
CIRCULATION@VENTUREPUBLISHING.CA
PUBLICATIONS AGREEMENT #40020055
CONTENTS © 2014 PSAC. NOT TO BE REPRINTED OR
REPRODUCED WITHOUT PERMISSION.

PETROLEUM SERVICES NEWS

To clear up any confusion about frac sleeves:

GripShift Sleeves vs Ball-Drop Sleeves
with cement

with packers

For a long time, the big frac debate was about whether plug-and-perf or ball-drop sleeves-and-packers
are better for multistage completions—shots versus sleeves. Now there is a third choice that has quickly
changed the debate: the Multistage Unlimited coiled tubing frac system. This system also uses sleeves,
which has led to some confusion, even though Multistage Unlimited GripShift casing sleeves don’t even
use balls. To help clear things up, here’s a quick comparison:
TM

TM

GripShift casing sleeves

Ball-drop sleeves

Cemented annulus for stage isolation

Open-hole packers for stage isolation

Recorded pressure data verifies stage isolation

Unverifiable stage isolation, known failures

Each sleeve positively located for frac

No way to positively identify active sleeve

Sleeve shifting verified three ways

No verification of sleeve shift

Single-point injection, precise frac location

Unknown where fracs initiate

Verified frac spacing

No control over frac spacing

Verified propped volume in each frac

Unpredictable propped volume in each frac

Identical sleeves can be installed in any order

Sleeves must be installed in exact order

All sleeves have full-drift ID at all times

Ball seats restrict ID until drilled out or retrieved

Closable version is available

No closable option unless retrieved

Real-time frac-zone pressure data

No real-time frac-zone pressure data

Screenouts easily and quickly removed

Screenouts are costly

Sleeves easily located and isolated for restimulation

Well segments difficult to isolate for restimulation

The Multistage Unlimited GripShift casing sleeve is not a ball-drop sleeve.

ncsfrac.com
+1 403.969.6474
info@ncsfrac.com
Leave nothing behind.
©2014, NCS Energy Services, LLC. All rights reserved. Multistage Unlimited, GripShift, and “Leave nothing behind.” are trademarks of NCS Energy Services, LLC. Patents pending.

IN THE FIELD

News, events and activities in the industry

2014 PSAC Scholarships
Awarded

Associate Member Ditch
Hitch Receives Prestigious
Award Nomination

CONGRATULATIONS TO THE 2014 WINNERS

DITCH HITCH,

the industry
leader for safe vehicle recovery,
has been nominated for an
Ernest C. Manning Award. The
Manning awards recognize and
support Canadian innovators
who have demonstrated recent
innovative talent and have successfully marketed their products. The 2014 award winners
will be announced in October.

PSAC Roger Soucy Legacy
Scholarship Funded by KPMG
PAISLEY HAYES IS THE RECIPIENT

of the 2014 PSAC
Roger Soucy Legacy Scholarship, funded by KPMG, in the amount of
$2,500. Hayes, who is affiliated with Halliburton Group of Canada, has
demonstrated exceptional academic achievement and commitment to
her community of Olds, Alta. She is currently enrolled in the welding
program at Olds College, and has donated many pieces of art to assist
the charities in her community with their fundraising efforts.
PSAC will begin accepting applications for its 2015 scholarships on
psac.ca in January 2015.

of PSAC
scholarships. Regular Member Scholarships are available to PSAC Regular
Member employees or their children pursuing post-secondary education,
and are valued at $1,000 each. This year’s recipients are:
NATHAN ANDERSON
Bachelor of Education, Edmonton - Ferus Inc.
LAINE BLANCHETTE
Instrumentation Engineer Certificate, Moose Jaw, Sask. - Gibson Energy
KAITLYN BUDGELL
Bachelor of Arts, Grande Prairie, Alta. - Welltec Canada Inc.
SHEILA GREGORIO
Bachelor of Education, Calgary, Alta. - Halliburton Group Canada
MARCUS PEIRITSCH
Bachelor of Business Management, Okotoks, Alta. - Calfrac Well Service Ltd.

PSAC Staff Member
Receives MBA
PSAC IS PLEASED TO ANNOUNCE that Patrick Delaney, vice
president, health and safety, recently completed Athabasca University’s
Master of Business Administration program. Congratulations to
Patrick on this outstanding achievement, and the effort and sacrifice
you undertook to achieve this challenging goal.

COMING EVENTS
PSAC PRE-DRILLING SEASON MEETING
September 10, 2014
Pomeroy Hotel
Fort St. John, B.C.
PSAC ANNUAL GENERAL MEETING
October 29, 2014
TELUS Convention Centre, Calgary, Alta.
2015 CANADIAN DRILLING ACTIVITY
FORECAST AND INDUSTRY OUTLOOK
October 29, 2014
TELUS Convention Centre, Calgary, Alta.

10 FALL 2014

NEW MEMBERS
2014 INDUSTRY
INSIGHTS DINNER
October 29, 2014
TELUS Convention Centre
Calgary, Alta.
Featuring Canadian author
and commentator Rex Murphy.

For more information
about PSAC events, visit
www.psac.ca/events

REGULAR MEMBERS
Corpro Canada Ltd.
Great Prairie Energy Services Inc.
Q’Max Solutions Inc.
SB Navitas Tubular Inc.
Sterling Crane
ASSOCIATE MEMBERS
Black Spruce Merchant Capital
Edmonton Hotel and Convention Centre
Parkland Fuel Corporation
Sequira Partners Inc.
Renshi Consulting Group Ltd.

PETROLEUM SERVICES NEWS

C

M

Y

CM

MY

CY

CMY

K

WWW.PSAC.CA

11

DRILLING ACTIVITY FORECAST UPDATE

Strong Performance for
Canadian Oilpatch

PSAC ADJUSTS DRILLING ACTIVITY FORECAST UPWARDS
2014 CANADIAN DRILLING ACTIVITY FORECAST
(NUMBER OF WELLS)

ALBERTA: 6,762

SASKATCHEWAN: 3,544

BRITISH COLUMBIA: 707

MANITOBA: 430

TOTAL IN CANADA: 11,460
Note: Total includes activity in Northern and Eastern Canada.

I

N ITS THIRD UPDATE

to the 2014 Canadian Drilling Activity
Forecast, the Petroleum Services Association of Canada (PSAC)
expects to see 11,460 wells (rig releases) drilled across Canada this
year. This figure represents a six per cent increase, or 660 wells,
over the original forecast released in late October 2013. PSAC is basing
its updated 2014 forecast on average natural gas prices of $4.75 CDN/mcf
(AECO), crude oil prices of US$100/barrel (WTI) and the Canadian dollar
averaging $0.90 USD.
“PSAC has revised its figures based on a stronger than anticipated
performance during the first two quarters, with 245 more wells drilled
during that period,” explains Mark Salkeld, PSAC’s president and CEO. “We
are confident this performance trend will continue, and we are forecasting
an additional 415 wells to be drilled in Q3 and Q4.”
On a provincial basis, the updated forecast includes increasing
activity across most of western Canada. Specifically, Alberta is expected
to see an additional 207 wells drilled, up from 6,555 for a total of 6,762
wells, representing a three per cent change from the October outlook.
Additionally, PSAC expects a decent uptick in activity in British Columbia,
with 157 additional wells for the year (a 28 per cent increase), to a total of
707 wells in that province. In Saskatchewan, PSAC is forecasting a new
total of 3,544 wells, which represents an increase of 348 wells or 11 per cent

12 FALL 2014

over October numbers. However, PSAC has adjusted the activity expected in
Manitoba to 430 wells, a decrease of 10 per cent from 480 wells.
In terms of well type, the first six months of 2014 followed the trend of
drilling for oil over natural gas, with 2,862 oil wells versus 509 gas wells
drilled. Additionally, 84 per cent of wells drilled in the first half of the year
were horizontal and directional, as compared to 16 per cent for vertical wells.
“There are a variety of factors driving the better than expected activity this
year,” says Salkeld. “A key factor is the increase in natural gas prices, which
is partially being driven by low gas reserves that are at the lowest they have
been in more than 10 years, so there is a corresponding increase in demand.
Beyond that, well completions continue to gain efficiencies and that is
speeding up activity levels in key formations.”
The 2015 Canadian Drilling Activity Forecast will be released on October
29, 2014, in Calgary, Alta. Highlights of the forecast will be presented during
PSAC’s Industry Insights Forum, a full-day event which includes PSAC’s
Industry Insights Dinner featuring renowned Canadian commentator and
author Rex Murphy.
The Canadian Drilling Activity Forecast can be used with the PSAC Well
Cost Study to effectively determine potential drilling and completion market
sizes, as well as pricing and activity direction. For more information, contact
PSAC at info@psac.ca or 403.264.4195.

PETROLEUM SERVICES NEWS

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14 FALL 2014

PETROLEUM SERVICES NEWS

THE

SAFETY

STREAMLINE
BY ROBIN BRUNET

Service sector companies bear the burgeoning costs of
third-party registries in the name of improving industry
safety. It’s time for a standardized reporting system

W

ITHIN REGULATORY CULTURE,

the one sure area of growth is the
paperwork that prevents people
from getting things done. That’s a
given in an industry as complex as
oil and natural gas, but there comes a point when the
redundancy and needless expense generated by paperwork becomes too much to tolerate.
That’s exactly where the services sector – which is increasingly under
pressure from operators to provide new, innovative and affordable
solutions – is poised.
Of particular concern are the health and safety registry databases
that require service companies to deposit information. “We’re seeing
enormous expenditure of time and money on the part of our members in
order to comply with the process of submitting information,” says Patrick
Delaney, vice president, health and safety, for the Petroleum Services
Association of Canada (PSAC).
“Our members are getting frustrated with the constant requests for
data submission and updates, requests for copies of their Certificate of
Recognition (COR) audits and the number of audits of their operations
being conducted by their customers, the operating companies,” he
adds. “The costs to individual service companies for supplying all this
data can easily run to tens of thousands of dollars yearly … they are not
convinced that the use of these third-party registries is making a positive
contribution to the industry’s safety performance.”

WWW.PSAC.CA

15

16 FALL 2014

PETROLEUM SERVICES NEWS

In theory, registries are straightforward: a service company prepares
the paperwork to prove it’s fully compliant with all safety regulations
and practices. The paperwork is submitted to the registry, reviewed and
kept on file. Once certified as a safe operator by the registry, the service
provider is then allowed to bid on
contracts with exploration and
production (E&P) companies.
Many oil and natural gas
companies
require
vendors
to submit safety data for
prequalification, relying on
private registries to handle the
administration. However, by
virtue of the fact that there is no
standardization amongst the
registries, contractors who work for many clients are forced to use different
databases with different standards.
In recent years, there has been an increase in the number of registries
used by E&P companies, and some of them do not have systems that
support data sharing. This has resulted in some service companies having
to deal with each registry separately when submitting data, adding to the
cost and time of the process.
Associations like PSAC have called for the establishment of a
standardized reporting system, but so far nothing substantial has been
achieved. This is troubling to Doug McNeill, chief strategic officer for
Stream-Flo Industries Ltd. “There continues to be great interest in
improving fiscal efficiencies for both the producers and equipment and

service providers, but duplication in the reporting regime has a cost
impact to both sides,” he says. “One example of this is multiple registries
causing duplication in our monitoring and reporting. No two registries are
the same, so the impact can be appreciated. Innovation and driving cost
out of drilling wells is the key for both operating and services companies
like Stream-Flo. To pursue that, we need to eliminate any duplication in
reporting, so the monies can be better used for innovative technology
development.”
Stream-Flo, a wellhead and christmas tree equipment manufacturer,
has flourished since its inception in 1962, precisely because it has invested
in and improved technology.
As such, it is better equipped to provide consistent customer service,
and the customer service translates into improved quality, reduced cost of
the finished product and shorter delivery schedules.
McNeill, whose clients include a wide cross-section of Canadian
operators, finds his hands are increasingly tied when it comes to dealing
with five or more registries. “The situation has become extremely
challenging,” he says. “Even though I have to report to a third party registry
company, the operators will ask me to submit the same information to
them directly. Then, even though I’m being audited by the third-party
registry, the oil company will request an additional audit undertaken by
its safety group. The operator does not charge Stream-Flo to conduct the
audit, but our resources are required to support the audit process. Our
employees’ time and resources cost money, and the operators have their
own additional costs.”
Adding insult to injury are instances when Stream-Flo is asked by third
parties for more information in order to keep their databases current,
and a subsequent time lag occurs while the data is input by the registry.
“Updated data is submitted, and during the time it takes to upload it, a
company goes into the category of non-conforming service provider –
which is the absolute last thing
you want to be listed as while
a simple data update is being
conducted,” says McNeill.
The cumulative effect on
service providers, in the name
of multiple reporting registries
for safety and other issues, has
a lasting effect on performance.
“Most companies today are
faced with few avenues for
efficiency improvement initiatives,” says McNeill. “The last thing the
industry needs is for margins to be eroded to provide a cheaper price,
leaving no resources to pursue innovation opportunities.”
That innovation is needed more than ever. “The challenges we’re faced
with these days are along the lines of: How do we reduce the time required
to drill a well? How can we run equipment faster and more reliably? How
do we set up multi-stage fracking more quickly?” says McNeill.
Speaking of these myriad obstacles, McNeill says there needs to be a
“heightened level of communication between producers, operators and
the service and equipment providers, in order to drive out waste.”
Delaney takes a slightly different tack: “At the root of the third-party
registry problem is the fact that oil companies have become as large

INNOVATION AND DRIVING COST OUT OF DRILLING
WELLS IS THE KEY FOR BOTH OPERATING AND SERVICES
COMPANIES LIKE STREAM-FLO. TO PURSUE THAT,
WE NEED TO ELIMINATE ANY DUPLICATION IN
REPORTING, SO THE MONIES CAN BE BETTER USED
FOR INNOVATIVE TECHNOLOGY DEVELOPMENT.
- DOUG MCNEILL

WWW.PSAC.CA

17

and complex as government, with multiple departments each with their
own mandate overlaid with myriad approval processes, and, from what
I can see, very little interdepartmental communication between the
procurement and safety processes.”
To which McNeill adds, “Sometimes we’re our own worst enemies
when it comes to silos within companies. When the safety initiative saves
customers money, that’s great; but
when we step outside that particular
group and its budget, we see the
costs of doing business mounting.
There’s an opportunity to reduce the
costs, and we can make great strides
in driving out the costs of doing
business to the benefit of all.”
Despite ongoing frustrations, Delaney points to an initiative that would
see occupational health and safety regulations for the oil and gas industry
harmonized across the western provinces.
PSAC has been working with trade associations that represent
the other sectors of the Canadian upstream petroleum industry on
proposals for changes to Part 37 of Alberta’s Occupational Health and
Safety Code dealing with oil and gas operations. As part of the process,

the associations reviewed the regulations of the four western provinces
and have had discussions with regulators about areas where these
regulations might be harmonized.
To date, the discussions have been positive, and if an agreement can
be reached, the industry in Western Canada could enjoy a degree of
standardization previously unheard of. “We hope to get feedback from
the regulators before the end of this
year,” says Delaney.
The
question
is,
could
standardization migrate into other
badly needed areas of the industry?
Delaney will say only that PSAC
“has made very good headway”
with the Alberta regulators in the
discussions about revisions to Part 37 of the Alberta OH&S Code.
As a businessman, McNeill believes standardization has the potential to
drive out the costs in doing business. “The service industry has embraced
the Certificate of Recognition (COR) safety program, which has been
compared to third-party safety registries,” he says. “Reviews have
identified COR as much more extensive in scope and a much more robust
auditing process. COR is a requirement for all members of PSAC.”

THERE’S AN OPPORTUNITY TO REDUCE THE
COSTS, AND WE CAN MAKE GREAT STRIDES
IN DRIVING OUT THE COSTS OF DOING BUSINESS
TO THE BENEFIT OF ALL.
- DOUG MCNEILL, STREAM-FLO INDUSTRIES LTD.

A HERITAGE OF POWER,
STRENGTH AND
INCREDIBLE VALUE.
Sterling Western Star Trucks Alberta Ltd is the leader supplying premium product and
service to the commercial trucking industry. We are dedicated to exceeding our
customer’s expectations in quality, delivery and cost through continuous improvement
and customer interaction – a one stop shop from purchasing a Western Star Truck, to
parts and most important – first rate service. The staff and management thrive in an
atmosphere of sophistication. We adapt to the changes in our industry so our
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Telephone: 403-720-3400
Toll Free: 800-874-5812

18 FALL 2014

7690 Edgar Industrial Court
Red Deer, Alberta T4P 4E2
Telephone: 403-314-1919
Toll Free: 888-314-1919

www.sterlingwesternstar.ca
PETROLEUM SERVICES NEWS

Our goal is to get you

home safely,
every day.

Your safety is our business.
At Enform, our vision is to eliminate workrelated incidents and injuries in the upstream
oil and gas industry. Everything we do is
dedicated to continuously improving your safety.
Working with our industry partners, we provide
leading training programs and services that
touch the lives of hundreds of thousands of
workers every year. We promote health and
safety practices through safety management
planning and support, training programs, and
by providing the resources that you need to
get the job done safely. We were created
by industry, for industry and together
we are making a difference.
Learn more about us at
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Enform Rig Watch Magazine 1/2 page.indd 1

14-07-21 1:19 PM

medical · safety consulting · H2S safety
industrial health · environment · training
blow out and well control · turn-arounds

WWW.PSAC.CA

19

TEEING
UP A
WIN-WIN
PSAC’s Education Fund Golf Classic delivers a bright
future for students and member companies

P
The PSAC Education Fund Golf Classic Committee, from left to right: Brian Farmer, Committee Chair;
Linda Aldridge; Caterina Furlan; Garry Lane; Graham Maglio; Lee Emond; Victoria Assen; Marty Price;
Travis Strube; Karoline Beninger; Blake Lawrence; Brett Noble; Michael Van Olm; Mark Salkeld. Missing:
Clyde Bonnell; Heather Doyle; Kelly Morrison; Glenn Walker.

20 FALL 2014

LENTY OF WINNERS

walked away from this year’s
2014 Education Fund Golf
Classic, held once again at the
Calgary Elks Lodge and Golf Club. Yes, there
were those that earned trophies and prizes, but
the true winners were the students who received
scholarships from PSAC thanks to the funds
raised at the tournament.
Due to the generosity of PSAC members, the
golf tournament’s guests and sponsors raised more
than $50,000 this year. This funding makes it possible for PSAC to continue providing scholarships
to students pursuing post-secondary education,
and the program helps increase awareness of job
opportunities in the sector. Since its inception in
2001, the Education Fund has awarded more than

PETROLEUM SERVICES NEWS

INSURANCE
EXPERTS
for the oil & gas sector

2014 PSAC scholarship winners Marcus Peiritsch (left), and Paisley Hayes
(centre) with Education Fund Chair, Dieter Wentzel.

$230,000 in scholarships and grants to deserving students, and has raised the
awareness of careers in the petroleum services sector.
“What a spectacular day and what a result,” said Mark Salkeld, president
and CEO of PSAC. “We are tremendously grateful for the generosity shown
by everyone attending.”
Highlights of this year’s tournament and barbecue include cheque presentations to Marcus Peiritsch, a University of Lethbridge student affiliated with
Calfrac Well Services Ltd., who was awarded a $1,000 PSAC Regular Member
Scholarship. Paisley Hayes, a welding student at Olds College in Olds, Alberta,
was awarded the 2014 PSAC Roger Soucy Legacy Scholarship, funded by
KPMG, in the amount of $2,500. Paisley, affiliated with Halliburton Group
Canada, received this award for achieving academic excellence and demonstrating commitment to her community.
PSAC Regular Member Scholarships were also awarded to four other
students this year. They are Nathan Anderson of Edmonton, affiliated with
Ferus Inc.; Laine Blanchette of Moose Jaw, Sask., affiliated with Gibson
Energy; Kaitlyn Budgell of Grande Prairie, Alta., affiliated with Welltec Canada Inc.; and Sheila Gregorio of Calgary, Alta., affiliated with Halliburton
Group Canada.
PSAC will begin accepting applications for its 2015 scholarships in January
of next year. For more information about PSAC’s Education Fund and its
scholarships, visit psac.ca.

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21

BUSINESS MATTERS

The 10 Commandments
RENOWNED MANAGEMENT CONSULTANT DAN GAYNOR DISHES OUT TIPS FOR BETTER TEAM BUILDING
BY CALEB CASWELL

D

AN GAYNOR IS AN

expert
at saving companies in peril. In
1999, working relationships at
the Calgary Herald had broken
down, to the point where a bargaining union
was established and a strike was inevitable. It
looked as though the paper, which had only
recently celebrated its centennial anniversary,
would eventually collapse. To part the angry sea
of strikers and lead the paper to salvation, they
called Gaynor.
What makes Gaynor the man of the eleventh
hour is his zeal for leadership. Through his
company, Gaynor Consulting, he coaches company management and leadership. Below, he
gives us his 10 tips for job site team building:

WWW.PSAC.CA

BUILD RELATIONSHIPS: “One of the most basic lessons that I teach, day in and
day out, is that followers care about leaders who care about them,” says
Gaynor. While it’s common for those in leadership positions to keep a
professional buffer to avoid getting too close to their employees (Gaynor
calls it the “doctrine of distance”), he finds that the benefits of connection outweigh possible detriments. “Having closer relationships gave me
the forum to have tough discussions with people,” says Gaynor, “and to
make decisions with more confidence, because I knew what my employees
were about and what their motivations were. [But] you just can never let a
friendship come ahead of making a right decision for the organization.”
FOCUS ON WHAT’S MOST IMPORTANT: Here, Gaynor quotes American football coach
Vince Lombardi, who led the Green Bay Packers to five NFL championships
within a seven-year span: “Success demands a singleness of purpose.” It’s not
only important to define what the team should be doing but also to ensure
the company works towards a unified goal. >> CONTINUES ON PAGE 24

23

BUSINESS MATTERS
ESTABLISH A CODE OF CONDUCT: At the St. Catharines Standard, Gaynor was in
charge of helping redefine the paper’s code of conduct. “As we started
purposefully building the kind of team we wanted to be together, instead
of the team we were,” he says, “people got pretty enthused about what we
were doing and the kind of team they were becoming. That meant they
were building something they were proud of.”
SET GOOD GOALS: There are four defining factors to a good goal, and Gaynor
says all companies should measure their corporate goal against this rubric. They should be: clear, challenging, achievable and worthwhile.
APPLY THE “FOUR Ps”: Planning, preparation, practice and performance are
the alliterative keys to making sure your team functions well. “Preparation is oftentimes the most overlooked part of the four Ps,” says Gaynor.
“I think every good leader [needs to] pause once he or she’s developed
their goals and say, ‘How prepared is my team for this, and what do I
need to do to make sure they’re ready?’ ”
COMMUNICATE WELL: Consistent updates keep dialogue open between
staff and management, making people feel they matter and allowing
for consistent guidance towards the team’s goal. During his time at
the Calgary Herald, Gaynor would hold three meetings a day – one in
the morning, one in the afternoon, and one at 1 a.m., for the press and
production team.

BE STRONG UNDER FIRE:
“I came to the conclusion very early that every
team reflects its leader,”
says Gaynor. In high-stress situations, it’s the leader’s
job to set an example. If the leader becomes unglued,
it gives employees the excuse to act similarly.
PROVIDE LOTS OF FEEDBACK: Positive feedback comes in two
forms: encouragement and correction. Both reach
their full potential when delivered in a specific, clear,
consistent and respectful manner. It’s also important
to know the line between professional comment and
personal attack.
ACCEPT NO EXCUSES: It’s easier for people to accept their
mistakes when they know they’re working under a
leader that wants to help them move beyond them.
Don’t focus on the problem; focus on the solution.
MAKE EVERY PERFORMANCE COUNT: Don’t ignore or avoid opportunities to
encourage or correct your team. Every day is a chance to tighten the
organization’s performance, and each conversation acts as a small step
toward a better work environment.

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PETROLEUM SERVICES NEWS

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25

PSAC IN ACTION
THE PETROLEUM SERVICES ASSOCIATION OF CANADA (PSAC) CONTINUES TO KEEP THE SERVICE,
SUPPLY AND MANUFACTURING SECTORS FRONT AND CENTRE THROUGH ADVOCACY AND OUTREACH.
PSAC CONNECTS WITH CANADIAN LEADERS
FEDERAL:
• In June, PSAC met with the Honourable Greg Rickford, minister
of natural resources and minister for the Federal Economic
Development Initiative for Northern Ontario, in Calgary to
introduce the new minister to the association and to highlight
challenges facing the services sector.
• Also in Calgary, PSAC hosted several Alberta MPs,
including and the Honourable Greg Rickford, Joan Crockatt,
MP Calgary Centre and MP Earl Dreeshen (Red Deer) on a
member facility tour, demonstrating the technology behind
hydraulic fracturing operations.
ALBERTA:
• PSAC spoke with the Honourable Diana McQueen, Alberta
energy minister, and the Honourable Dave Hancock, interim
premier, about the outlook for the oil and natural gas
industry, highlighting issues facing PSAC members including
skills development, market access and competitiveness.
• PSAC also took the opportunity to speak with Jim Prentice,
Ric McIver, MLA, and Thomas Lukaszuk, MLA, at the
Alberta PC Leadership Candidate Kickoff Reception.

BRITISH COLUMBIA:
• PSAC met with, and made a presentation on hydraulic fracturing to,
members of the B.C. Legislative Assembly, highlighting PSAC’s Working
Energy Commitment and Hydraulic Fracturing Code of Conduct.
• PSAC held informal discussions with ministers and MLAs at the BC
Liberal Leader’s Dinner hosted by the Honourable Christy Clark,
premier of British Columbia.
• PSAC attended a ministerial round table with the Honourable Bill Bennett,
minister of energy and mines and minister responsible for core review.
SASKATCHEWAN:
• Along with the Saskatchewan Industrial Mining and Suppliers Association
(SIMSA) and Government of Saskatchewan, PSAC co-hosted the
Saskatchewan Business Reception at this year’s Global Petroleum Show.
• PSAC hosted Mike Carr, deputy minister of labour relations and
workplace safety, at the recent Human Resources Committee meeting
to inform members about the employment standards regulations
enacted to support the new Saskatchewan Employment Act.
• To further connect with leaders in the province, including former
energy minister Ian McMillan and the Honourable Bill Boyd, minister
of the economy, PSAC attended the Premier’s Dinner hosted by the
Honourable Brad Wall, premier of Saskatchewan.

PSAC REACHES OUT TO LOCAL, NATIONAL AND INTERNATIONAL STAKEHOLDERS
To continue to increase awareness and understanding of PSAC, our
members and their operations, Mark Salkeld, PSAC president and
CEO, delivered remarks at the following events:
• Rimbey Regional Synergy Group Open House, which brought
together more than 100 local residents to hear from PSAC,
industry representatives and the regulator about work to engage
local communities in productive conversations about how the
industry operates. PSAC presented on the Working Energy
Commitment, the Hydraulic Fracturing Code of Conduct and
the Community Partners program.
• PSAC presented to a group of Canadian Trade Commissioners
from posts all around the world during the Global Petroleum
Show. This was an opportunity to address investment
opportunities with Canadian petroleum services companies,
highlighting essential foreign markets and encouraging
companies to look at expanding internationally.

26 FALL 2014

• At the Petroleum Technology Alliance Canada’s 2014 Hydraulic
Fracturing – An Environmental Perspective Forum, PSAC
introduced the Hydraulic Fracturing Code of Conduct.
• PSAC participated in the panel discussion “Exchanging Policy,
Regulatory and Operational Best Practices in Unconventional Gas”
at the annual board meeting of the China National Petroleum
Corporation-Alberta Petroleum Centre. This event was an
opportunity for informal discussion with the Honourable Diana
McQueen, minister of energy, and Jim Ellis, CEO, Alberta Energy
Regulator.

FOR MORE INFORMATION: To learn more about PSAC’s advocacy
efforts, contact info@psac.ca or 403.264.4195.

PETROLEUM SERVICES NEWS

PSAC HOSTS FEDERAL LEADERS AT MEMBER FACILITY

Pictured here: Greg Rickford (centre, blue shirt with thumbs up), Mark Salkeld, PSAC president and
CEO (left of Mr. Rickford), Joan Crockatt, MP, Calgary Centre (right of Mr. Rickford), Scott Van Vliet,
PSAC board member and co-president of Environmental Refuelling Systems Inc. (far right, standing),
Darin MacDonald, president and CEO of Sanjel Canada Ltd. (kneeling, left of Mr. Rickford), and
representatives from PSAC, Environmental Refuelling Systems Inc., and Sanjel Canada Ltd.

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27

MEMBER PROFILE

We’ve Come a
Long Way Together
WITH ITS EMPLOYEES IN THE DRIVER’S SEAT, ENTREC SHOWS NO SIGNS OF SLOWING DOWN
BY ROBBIE JEFFREY

D

ONNING A

Forrest Gumpinspired beard, and averaging 50
kilometres per day, 23-year-old
Curtis Hargrove – the “Cold
Lake Runner” inspired by Terry Fox – ran
across Canada throughout 2012 and 2013
to raise $1 million for Edmonton’s Stollery
Children’s Hospital Foundation. That Hargrove was an employee of ENTREC Corp., a
leader in heavy-lift and heavy-haul services
across western Canada and the United States,
is a fitting coincidence for a company that
likes to hire ambitious, motivated people that
strive to make a difference. “Anybody can buy
iron,” says John Stevens, president and CEO of
ENTREC. “It’s attracting the right employees
that counts.” In the race for above-and-beyond
results and exceptional labour, ENTREC clearly leaves its competition in the dust.
“We want to be the employer of choice,” says
Stevens. “I absolutely believe that if you have engaged employees, they will deliver excellent customer service.” Underpinned by five core values
(safety, customer service, engaged employees,
community and environment, respect and integrity), ENTREC supports local initiatives, and
their local employees, at events like the Dawson
Creek Fall Fair and Exhibition and Guitars
and Wagons Weekend in Grande Prairie. The
company sent heavy machinery to High River,
where some of ENTREC’s Calgary employees
live, during last summer’s catastrophic flood.
Stevens is adamant that “if it’s important to our
employees, it’s important to us.”
ENTREC began operations with one truck
and four trailers under the name Schell
Equipment in 1995. As it grew, the company
was acquired by Transco, later to be bought by
Flint, where the ENTREC name was born. The

28 FALL 2014

Spruce Grove-based company provides service to the oil and gas, mining, petrochemical, hydroelectric, construction and mining industries,
and is benefiting from a recent large-scale expansion of its crane fleet.
In 2012, acquisitions in B.C. made it the biggest local crane company
in the Prince Rupert, Terrace and Kitimat area, leaving ENTREC well
positioned to take advantage of new LNG developments, and setting off a
precipitous 309 per cent growth in its annual revenue that year. ENTREC
is also active in the Bakken oil formation in North Dakota, with operations in Watford City and Dickinson. “Obviously, labour is always the
challenge,” Stevens says. “But our management has experience in U.S.
markets, and the Bakken is a very busy area.”

“ANYBODY CAN BUY IRON. IT’S ATTRACTING
THE RIGHT EMPLOYEES THAT COUNTS.”
- JOHN STEVENS, PRESIDENT
AND CEO OF ENTREC.
Another acquisition further north, along the border between Alberta
and B.C., made ENTREC the biggest crane and transportation company servicing the oil and gas industry near Grande Prairie, Fort St. John
and Dawson Creek. Busy with projects around Bonnyville, Cold Lake
and Conklin, ENTREC recently moved into a state-of-the-art facility in
Grande Prairie and built a new shop in Whitecourt. The company also has
several cranes on site for the multi-billion-dollar modernization of the Rio
Tinto Alcan aluminum smelter in Kitimat. Through decades of planning,
hard work and employee satisfaction, ENTREC has proved that big ambitions offer tremendous results. Just ask Curtis Hargrove.

PETROLEUM SERVICES NEWS

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© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member
firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 2249

A LOOK AT LEADERSHIP
PETROLEUM SERVICES NEWS TALKS WITH PSAC’S
BOARD OF DIRECTORS AND TAKES A PERSONAL
LOOK AT LEADERS IN THE SERVICES SECTOR

CHRIS GALL
Vice President, Global Supply Chain
Calfrac Well Services Ltd.
TREVOR HAYNES
President and CEO
Black Diamond Group Limited

IF YOU COULD DO ANY OTHER JOB, WHAT WOULD THAT BE?
CG: Medical doctor (specialist).
TH: There is no other job I would rather be doing, or
company I’d rather be associated with.
WHAT IS YOUR FAVOURITE BOOK OF ALL TIME?
CG: The Da Vinci Code.
TH: I have lots of favourites. The Driver by Garet Garrett
is a little-known gem.

CHRIS GALL

WHAT ABOUT MOVIE?
CG: The Great Gatsby.
TH: The Shawshank Redemption.
WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FACING CANADA’S ENERGY
INDUSTRY AT THIS TIME?
CG: The overall public perception on the environmental impacts of
Alberta’s oil industry.
TH: International competitiveness and market access. They’re
essentially one issue.
WHAT WOULD YOU SAY IS YOUR BIGGEST ACCOMPLISHMENT TO DATE?
CG: Remaining true to myself.
TH: Having convinced great people to work with me.

TREVOR HAYNES

IF YOU COULD CHANGE ONE THING ABOUT YOURSELF, WHAT WOULD IT BE?
CG: My appetite for excellence, which can turn into a never satisfied
level of expectation.
TH: There are many areas for improvement. I would like to be more
effective at making people around me feel good about themselves,
their ideas and their accomplishments.
WHAT IS YOUR MOST TREASURED POSSESSION?
CG: My family.
TH: They aren’t truly possessions, but my children are what I treasure
the most.
IF YOU COULD TRAVEL ANYWHERE IN THE WORLD, WHERE WOULD YOU GO?
CG: Florence, Paris and Egypt.
TH: I’ve travelled extensively; it’s a passion of mine. I would like to
explore Antarctica at some point.

WHAT MOTTO OR PHRASE DO YOU LIVE BY?
CG: Never let go of your dreams.
TH: The will to prepare to win is more important than the will to win.

WHO ARE YOUR HEROES IN REAL LIFE?
CG: My parents.
TH: People with a vision, people with determination, people who make
a difference. I have the privilege of being around them every day.

WHAT TALENT WOULD YOU MOST LIKE TO HAVE?
CG: To be a Renaissance-era artist like Leonardo. It is gratifying
how artists can generate ideas and then translate them onto paper.
TH: The talent to make my answers to these kinds of questions
sound interesting.

IN A FEW WORDS, WHAT WOULD YOU SAY ABOUT HOW 2014 IS GOING TO TURN OUT?
CG: Optimistic, challenging, growth, perseverance, entrepreneurial.
TH: 2014 will prove a transitional year for Canada’s resource industry,
as a good part of the groundwork for global market access will have
been established. It is up to us to make it happen.

30 FALL 2014

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