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Unit 5 TEST BANK Media & Politics

1. Which of the following is NOT true about Americans and the mass media?
A. Most Americans prefer the news to be entertaining rather than educational.
B. The rise of the information societ! has led to the rise of the informed societ!.
". Although the media define what is news!# the do so with a careful ee to what the
public wants to $now about.
%. Americans can prett much be as informed as the want to be in this high&tech age.
'. A media e(ent is
A. some newsworth occurrence co(ered b reporters of the (arious media.
B. a news e(ent deemed of such importance to brea$ into regular programming on tele(ision
and radio.
". a setup b the media to ambush or embarrass a prominent person.
%. staged primaril for the purpose of being co(ered b the press.
). a gathering of people wor$ing in the media industr# often an award ceremon.
*. +n recent presidential elections ,,,,,, of prominentl aired ads were negati(e commercials
attac$ing the opponent.
A. two&thirds B. about half ". one&third %. one&fourth ). 1-.
/. Appro0imatel ,,,,,,,, of presidential campaign spending is for T1 ads.
A. 2-. B. 3-. ". 4-. %. /-. ). 5-.
1-. Newspapers in 6reat Britain are
A. sub7ect to less censorship than American newspapers.
B. much more partisan than American newspapers.
". owned b the go(ernment.
%. more ob7ecti(e than American newspapers.
). much more speciali8ed than America9s general&interest newspapers.
11. According to the te0t# :onald :eagan9s presidenc was characteri8ed b
A. more concern and energ de(oted to the president9s media appearances than in an other
B. attempts to a(oid media appearances b the president.
". considerable animosit between the media and the administration.
%. a number of spontaneous media appearances b the president designed to ta$e ad(antage
of his ;ollwood e0perience.
). :eagan9s fre<uent false statements which were later documented b reporters to be either
errors or deliberate lies.
13. News management in the :eagan White ;ouse operated on each of the following principles
A. sta on the offense
B. control the flow of information
". e0pand reports9 access to the president
%. tal$ about issues ou want to tal$ about
). re((ing helicopter engines so the president would not be able to hear reporters9 <uestions
and not ha(e to answer them
1'. +n recent ears# tele(ision political campaign commercials ha(e come to be characteri8ed b
A. a nearl e0clusi(e focus on polic issues.
B. a reluctance on the part of the candidates themsel(es to appear commercials.
". a nearl e0clusi(e focus on the candidates9 personal traits.
%. the dominance of negati(e commercials in man campaigns.
). appeals for campaign funds from (iewers.
14@ Ap until the presidenc of Bran$lin :oose(elt#
A@ presidents held pri(ate chats with reporters in a (er informal setting rather than hold
public press conferences.
B@ presidents held dail press conferences.
"@ reporters submitted their <uestions to presidents in writing.
%@ reporters did not as$ presidents <uestions# the simpl reported what presidents did.
1C@ The first president to manipulate media politics with man press conferences and fireside
chats successfull was
A@ Dohn B. Eenned.
B@ Fndon Dohnson.
"@ Abraham Fincoln.
%@ Bran$lin :oose(elt.
)@ :onald :eagan.
1*@ Wh did >resident :oose(elt become silent during the last minute of a radio address during a
reelection campaign?
A@ ;e wanted to reduce the si8e of his opponent9s audience.
B@ ;e tal$ed for so long that he lost his (oice.
"@ The radio station cut him off because he had e0ceeded his time limit.
%@ The radio station director disli$ed the positions :oose(elt was ta$ing and cut him off.
)@ >olitical pran$sters from the :epublican >art disabled the power suppl to the radio
15@ When the Birst Amendment was written guaranteeing freedom of the press#
A@ there was (irtuall no dail press in this countr.
B@ onl the largest cities had a dail press.
"@ the penn press was pre(alent.
%@ the press was owned b the go(ernment.
)@ the telegraph was re(olutioni8ing the newspaper industr and stimulating the rapid
spread of dail newspapers throughout the countr.
31@ The first president to successfull utili8e media politics was
A@ Bran$lin :oose(elt.
B@ 6eorge Washington.
"@ :ichard Ni0on.
%@ :onald :eagan.
)@ Abraham Fincoln.
34@ The use of detecti(e&li$e reporting methods to unearth scandals is $nown as
A@ ellow 7ournalism.
B@ in(estigati(e 7ournalism.
"@ print 7ournalism.
%@ trial balloons.
)@ scientific 7ournalism.
3C@ The co8 relationship between politicians and the press ended when
A@ :onald :eagan began to manipulate the press to his ad(antage.
B@ Bran$lin :oose(elt chastised the news reports he deemed inaccurate.
"@ the 1ietnam War and Watergate soured the press on go(ernment.
%@ the press disco(ered Dohn B. Eenned in a compromising situation with a woman
other than his wife.
)@ Abraham Fincoln nationali8ed ma7or Anion newspapers during the "i(il War.
'4@ Newspaper magnates Doseph >ulit8er and William :andolph ;earst tried to outdo one
another in sensational reporting of wars# (iolence# corruption# and gossip around the turn of the
centur in what is now remembered as the era of Gthis was a cause of the Hpanish American
War in 1/5/@
A@ ellow 7ournalism.
B@ in(estigati(e 7ournalism.
"@ hper 7ournalism.
%@ tabloid 7ournalism.
)@ scandalism.
'C@ Toda9s massi(e media conglomerates control newspapers with appro0imatel ,,,,,,,, of
the nation9s dail circulation.
A@ 1C. B@ ''. "@ C'. %@ */. )@ 3C.
'2@ The Associated >ress is an e0ample of a
A@ newspaper chain
B@ wire ser(ice
"@ massi(e media conglomerate
%@ high&technolog medium
)@ trade association acting as an interest group of newspapers
'/@ The nation9s most influential newspaper and its unofficial newspaper of record! is
A@ "ongressional Iuarterl
B@ The New Jor$ Times
"@ The Washington >ost
%@ AHA Toda
)@ The Wall Htreet Dournal
4-@ The principal source of news and information for most Americans toda is
A@ the broadcast media
B@ newspapers
"@ maga8ines
%@ print media
)@ radio tal$ shows
43@ Bollowing the first Ni0on&Eenned presidential debate of 152-# opinion polls showed that
A@ those who watched on tele(ision and listened o(er the radio both thought Ni0on had
B@ those who watched on tele(ision and listened o(er the radio both thought Eenned
had won
"@ those who watched on tele(ision thought Ni0on had won# while those who listened
o(er the radio thought Eenned had won
%@ those who watched on tele(ision thought Eenned had won# while those who listened
o(er the radio thought Ni0on had won
)@ those who listened o(er radio thought it was a draw# while those who watched
tele(ision thought Eenned did better
44@ :ichard Ni0on belie(ed he lost the 152- presidential election because
A@ he was sweating and had an ugl beard stubble during a debate with Eenned
B@ of (oter fraud in New Jor$ "it
"@ of Eenned9s dramatic pledge not to raise ta0es
%@ the "uban Missile "risis stole media attention from his campaign
)@ news co(erage of his campaign was consistentl biased against him
42@ Three out of four newspapers in America are owned b
A@ tele(ision stations
B@ large corporate chains located out of town
"@ fearless local editors
%@ the Associated >ress
)@ their emploees
4/@ Herious maga8ines of political news and opinion are
A@ a more common source for national and international news than newspapers
B@ basicall reser(ed for the educated elite in America
"@ a principle source of news and information for most Americans
%@ almost none0istent in the Anited Htates
)@ rapidl ding out in the Anited Htates# but remain (er health in )urope and Fatin
KC1@ Tele(ision became especiall important in bringing the realit of ,,,,,,, home to America
as its first hea(il tele(ised war.
A@ World War +
B@ World War ++
"@ the Eorean War
%@ the 1ietnam War
)@ The War for Euwait
C3@ %uring the >ersian 6ulf War# >resident Bush and the White ;ouse fre<uentl watched
,,,,,,,,,,, to see e(ents as the happened.
A@ "able News Networ$ G"NN@
B@ The MacNeil&Fehrer Newshour
"@ Nightline
%@ "losed circuit# top&secret >entagon (ideo relas
C'@ Tele(ision co(erage of the war in 1ietnam had the effect of.
A@ e0posing go(ernmental nai(etL and lies about the progress of the war.
B@ generating popular support for the president and the war.
"@ %uping the public into belie(ing the war would soon end.
%@ ;iding the true horrors of the war and the number of casualties from the American
)@ Himultaneousl undermining support for the war in North 1ietnam while boosting
public morale in Houth 1ietnam.
C5@ To a large e0tent# commercial tele(ision networ$s define news as what is ,,,,,,,,,,, to
A@ thought&pro(o$ing
B@ entertaining
"@ et un$nown
%@ (ital information
)@ informati(e
2-@ Most news organi8ations assign their best reporters to particular ,,,,,,,,,,# which are
specific locations where news fre<uentl emanates.
A@ chains
B@ lighthouses!
"@ beats
%@ digs
)@ theaters!
23@ The bottom line that shapes how 7ournalists define the news# where the get the news# and
how the present it is
A@ go(ernment regulations.
B@ Their personal political (alues.
"@ >rofits.
%@ The Birst Amendment right to freedom of the press
24@ Tele(ision news programs are tailored to
A@ white middle&class America.
B@ A fairl low le(el of audience sophistication.
"@ A highl educated audience.
%@ An urban population.
)@ Male audience in their twenties and thirties with high disposable incomes.
22@ Numerous studies of the broadcast and print media ha(e found that the media rel almost
e0clusi(el on ,,,,,,,,, to get information for their stories.
A@ reporter9s own analsis
B@ spontaneous e(ents
"@ press releases# press conferences# and beats
%@ lea$s and non&go(ernmental proceedings
)@ in(estigati(e reporting
51@ Which of the following is NOT a reason wh most reporting is characteri8ed b
political neutralit in America ?
A@ :eporters ha(e (er wea$ or no opinions on most issues and candidates
B@ The media do not want to lose (aluable subscribers# (iewers# or ad(ertisers b
being percei(ed as too biased
"@ Most reporters strongl belie(e in 7ournalistic ob7ecti(it
%@ )ditors reward those reporters who practice 7ournalistic ob7ecti(it

5'@ A shot of a persons face spea$ing directl into the tele(ision camera is $nown as a
A@ a tal$ing head.
B@ sound bite
"@ head shot
%@ superficial
)@ mug shot

52@ When 7ournalists select stories to co(er# the o(erriding bias is toward
A@ stories in(ol(ing the most important polic issues of the da
B@ international and foreign polic issues
"@ stories about the personalit <uir$s of political celebrities
%@ stories that will draw the largest audience

1-3@ The ,,,,,,, is the list of the sub7ects or problems to which# go(ernment officials# and
people outside of go(ernment closel associated with those officials# are paing some serious
attention to at an gi(en time.
A@ polic agenda
B@ prioriti8ation schedule
"@ catalog of current issues
%@ plum boo$
)@ A&Fist

113@ Which of the following is NOT true about media in America
A@ The media do a better 7ob co(ering the horse race aspect of politics than of co(ering
substantial issues
B@ The media argues that if their news is superficial# it is because that is what the people
"@ Their s$epticism about go(ernment honest and efficienc leads them to oppose gi(ing
go(ernment greater responsibilities
%@ :eporters often see themsel(es in a reformism role# crusading against foul pla and

114@ :egarding the amount of news co(erage that gets on each of the networ$ news programs?
A@ The president recei(es almost twice as much co(erage as "ongress
B@ The C'C members of "ongress recei(e on and a half times as much co(erage as the
"@ the "ongress# the >resident# and the Hupreme "ourt recei(e e<ual amounts of
%@ "ongress and the >resident get e<ual amounts of co(erage
)@ The Henate gets most co(erage# then the >resident# then the ;ouse of :epresentati(es
and the Hupreme "ourt ran$s fourth

>ossible Fong Answer <uestion topics?
1@ "omponents of :eagan9s >lan to "ontrol the Media!
3@ ;ow 6eorge W. Bush has followed these components. GBe thorough@
'@ ;istorical e0amples of the relationshipMinteractions between the media and political figures
4@ ;ow relationshipMinteractions ha(e changed o(er time and wh
1@ B '@ % *@ A /@ A 1-@ B 11@ A 13@ " 1'@ % 14@ " 1C@ % 1*@ A 15@ A 31@ A
34@ B 3C@ " '4@ A 'C@ % '2@ B '/@ B 4-@ A 43@ % 4'@ A 42@ B 4/@ B C1@ % C3@ A
C'@ A C5@ B 2-@ " 23@ " 24@ B 22@ " 51@ A 5'@ A 52@ % 1-3@ A 113@ " 114@ A