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EDUCATION

Kaitlynn Lee Hillard


khillard1@gmail.com
E-P ortfolio: kaitlynnlhillard.wordpress.com


University of Maryland, College Park
Bachelor of Arts, Communication (Public Relations focus) Earned May 2014
Bachelor of Science, Marketing Overall GPA: 3.78
College Park Scholars Citation: Media, Self and Society
Study Abroad Italy: Land, Development and Economy January 2012
EXPERIENCE


University of Maryland College of Agriculture and Natural Resources College Park, Md.
Web Writer/Communications Assistant December 2013- May 2014
Wrote and published six news stories and donor biographies for the colleges website
Managed the colleges Facebook, Twitter and Instagram accounts
University of Maryland Alumni Association College Park, Md.
Events Intern January 2013- December 2013
Conducted research, secured vendors, created event materials and served as staff for alumni events
Answered event-related inquiries from alumni, took RSVPs, and utilized alumni database and iModules software
Warschawski Baltimore, Md.
Assistant Associate May 2013- August 2013
Served on account teams for clients in apparel and footwear, manufacturing, and nanotechnology industries
Conducted media relations efforts that led to nine print and online placements in outlets such as Kidsday (a Newsday
insert), The Commercial Appeal, Metro Philadelphia and Military.com
Secured six celebrity endorsers for a bullying prevention campaign; managed correspondence with publicists
Wrote a product case study, client monthly report, press release, several media pitches and media lists using Cision
Participated in branding education sessions with company CEO
Redman Communications Rockville, Md.
Assistant Account Executive June 2012- August 2012
Served on account teams for clients in the healthcare, non-profit, mortgage lending, food, and legal industries
Wrote website content and news releases; pitched story ideas that led to print placements
Planned and purchased a two-week long print and online advertising campaign
Designed and populated a media contacts database using Microsoft Excel
STUDENT ORGANIZATIONS & LEADERSHIP


Public Relations Student Society of America College Park, Md.
Bateman National Case Study Competition, Team Leader August 2013- April 2014
Planned, implemented and evaluated a month-long integrated public relations campaign for Fiservs
Popmoney, an electronic person-to-person payment service, for which we were awarded honorable mention
Researched student knowledge and perception of e-payment services to develop targeted messaging
Generated 188,000 total impressions, 1,400 social media interactions and 1,200 personal interactions
Increased awareness and trial of Popmoney by 500 percent and 550 percent, respectively
Alpha Chi Omega sorority, Gamma Theta chapter College Park, Md.
Technology Chair April 2013- January 2014
Designed and managed the website (alphachiomegaumd.org) and served on public relations and marketing committee
Comm231: News Writing and Reporting for Public Relations College Park, Md.
Teaching Assistant January 2012- May 2012
Copy-edited 10 writing assignments for grammar and AP style for my six students
Presented about industry and social media trends in class using PowerPoint
SKILLS

Microsoft Word, PowerPoint and Excel, Adobe InDesign and Photoshop, Video editing (iMovie, Windows Movie Maker,
Pinnacle Studio), Website design (Wordpress, Wix, Weebly), Social media (Twitter, Facebook, Instagram, Pinterest, YouTube),
Cision, Lexis Nexis, Google Analytics