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CV – ISMAN APRIANDI RAYENDRA ST

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ISMAN Apriandi Rayendra
Aged 39 (18 April 1975)
Indonesian
Married – 1 (one) Children


Home Address
GRAND WISATA
Cluster River Town BC-3 No. 8
Tambun
Indonesia

Office Address
PT. SAMATOR
Gedung UGM Samator Pendidikan
Tower A, 5-6th Floor
Jl. Dr. Sahardjo Np. 83 Manggarai
Tebet Jakata Selatan 12850 Indonesia
HP : 081285556454
Telephone : 62 – 21 83709111
Fax : 62 – 21- 83709911

e-mail : isman-ar@anekagas.com
EXPERTISE
Marketing & Sales Activities from creating and/or finding opportunity, approaching, presenting,
negotiating and closing.

PROFESSIONAL EXPERIENCE
PRESENT POSITION : SALES MANAGER
Date Company and Position



April 2013 –
Present



















PT. SAMATOR GRUP
Position: Sales Manager for Chemical, Petrochemical, Food & Beverage and Textile
Sector

• Identifying, approaching and getting potential sales from new business port folio to meet
the target
• Developing and maintaining existing sales as targeted by negotiating commercial terms
such as price adjustment and new added value offered to the customers
• Periodically make market situation analysis report to get updated SWOT and how to act
accordingly
• Using effectively all supporting department (liase from technical/engineering on
application & installation also with financial departmen to get targeted DSO using credit
limit assesment for example) and retail business unit that located in Indonesia mainland
to cope the geographical opportunity .
• Providing annual sales plan and budget including rolling forecast based on accurate
market situation
• Handling any customer complaint to get win-win solution and giving satisfaction to
customers by fast response and understanding the real problems and complaints
• Proposing any necessary promotion and exhibition to educate existing and potential
customers to company strengths and new application to distingushed company from
competitors
Date Company and Position



January 2011 –
March 2013










PT. Air Liquide Indonesia
Position: Senior Marketing Engineer for Chemical, Food and Pharma Market

• Determining the sales strategy by Manager’s approval to meet the company target
based on existing sales growth and new business deveoplment.
• Determining yearly budget by Manager’s approval and tight monitoring the achievement
through analysing the budget variance quarterly and provide a corrective action to
achieve the target .
• Ensure the each new project under good profitability analysis including ROI and Cash
Flow Analysis.
• Report to marketing manager
• Summarize marketing activities for merchant market including segment of : Chemical,
Food and Pharma Market.
CV – ISMAN APRIANDI RAYENDRA ST
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November 2006
– December
2010


PT. Air Liquide Indonesia
Position: Marketing Engineer for Chemical, Pulp & Paper and Environment Market
(Nov 2006 – December 2010)
• Formulating the strategy to meet the company target by maintaining the existing
customer and developing the new market to secure company growth.
• Provide yearly budget and monitoring the achievement through analysing the budget
variance and provide a corrective action to achieve the target.
• Provide economic analysis of the new projects to set up a good profitability level for the
company (analysis included ROI, Cash Flow, Valuation). Analyse the existing
profitability achievement and provide a strategic action to improve the profitability
• Report to marketing manager
• Monitor marketing activities for merchant market including segment of : Chemical, Pulp
& Paper and Environment Market.



September
2005 –
November 2006









PT BNF Indonesia – Instrument Integrated Solution
Position : Key Account Manager
• Prepare a bid document to oil company
• Provide technical solution to the customer
• Develop the market for industrial scale
• Responsible in marketing in day by day operation
• Responsible for preparing the sales plan and evaluating the sales budget on yearly basis

March 2000 –
September
2005









PT Katayama Chemical Indonesia – Chemical for Pulp & Paper Market
Position : Senior Sales Engineer
• Prepare technical and commercial proposal to customer
• Execute technical installation
• Monitoring day by day chemical performance to customer
• Provide technical report regulary and any technical respond on chemical performance
• Responsible for preparing the sales plan and evaluating the sales budget on yearly basis
January 2000 –
February 2000









PT Anugerah Widjaja Mandiri – Water Treatment Chemical for Industry
Position : Service Engineer
• Prepare technical proposal to customer
• Execute technical installation
• Monitoring day by day chemical performance to customer
• Provide technical report regularly and any technical respond on chemical performance

January 1998 –
December 1999





Freelance Private Teacher – For Senior High School
Position : Private Teacher
• Regularly teach High School Student
• Monitoring weekly for student progress
• Provide report regularly to student’s parent

August 1997 –
September
1997




PT Arco Arjuna Field (now Pertamina ONWJ) – On Job Training
Position : On Job Trainee
• Study plant process
• Provide report and presentation to PT Arco

September -
December 1996




Analytical Chemistry Laboratory Department Gas & Petrochemical University of
Indonesia – Junior Assistant
Position : Junior Assistant
• Assist students in Analytical Chemistry Laboratory
• Provide report and evaluation to Lecture

CV – ISMAN APRIANDI RAYENDRA ST
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EDUCATION

1993-1999
Bachlor Degree in Chemical Engineering (Gas & Petrochemical) at University of
Indonesia
1990-1993
Senior High School at SMAN 12 East Jakarta
1987-1990
Junior High School at SMPN 109 East Jakarta
1981-1987
Elementary School at SD Putra I East Jakarta


ACHIEVEMENTS

1998
Achiever Award by University of Indonesia
1998
Finalist of Productive and Innovative Contest in Indonesian University Contest
1997
Second Winner of National Contest at “Tecnology Contest” organized by BPPT
(National Technology Institute)
1993
Special Acceptance High School Student for Univesity of Indonesia
1990-1993
Best Student of SMAN 12

LANGUAGES

Indonesia Mother tongue
English Fluent

ADDITIONAL INFORMATION

Management Skills Analyse the profitability level of business
Evaluate the return on investment of the project


Technical Skills Industrial
Has a working knowledge of the technologies and processes involved
in project. Good knowledge of the safety issues within the operation.
Able to do estimation, procurement and execution of technical project
Understand the design of the industrial process in the area of
chemical, food and beverages, and industrial gases such as.
- Chemical : Inerting, Purging and blanketing
- Modified Atmosphere Packaging
- Cryogenic Freezing Application
Presentation Skills
Able to carry out excellent material presentation
Have strong persuasion skills

Training









Bulk Marketing Training 22-23 January 2009
Food and Pharma Marketing Training 5-8 September 2011

Computer Skills Mastering at most of Office application (Excel, Word, Power Point, Outlook)


Interest Basketball, Football, Futsal ,Tennis and Movie




Sincerely Yours,





ISMAN APRIANDI RAYENDRA,ST