9

9
9
ENERGY
STACK
pg. 40
BOOST
BRAIN
POWER
GREAT
GRAINS
What To Do
Complete Pilates Routine
Foam Roller Sesssion
BOUNCE
BACK
AFTER
INJURY
WHAT YOU
SHOULD KNOW
Prevention, Safety &
Return-to-Play Protocol
SEPTEMBER 2014 www.maxmuscle.com
FREE ISSUE! Compl i ment s of:
TAILGATING
TIPS
INSPIRING
PEOPLE
WITH THIS
SAVORY RECIPE
Settling the
Controversy
CONCUSSIONS:
THE BEST
EVER!
(FLIP OVER)
OCTOBER ISSUE
INGRI DeGroote,
40 yrs. old of Battle Ground, WA
Lost 45 lbs!*
JOLYNN Reddon,
41 yrs. old of Las Vegas, NV
Lost 90 lbs!*
ARPANA Prasad,
33 yrs. old of Vancouver, WA
Lost 32 lbs!*
AMANDA Freeseman,
27 yrs. old of Champlin, MN
Lost 69 lbs!*
NPC Champion
Juliana
Arango
Loves
emerge!
**Find their inspirational stories at mymaxmuscle.com—These women used EMERGE
along with a Max Muscle Customized Nutrition Plan and exercise program.
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SEP-OCT2014_B.indd 1 8/15/14 6:43 PM
2 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
SEPTEMBER/OCTOBER 2014 • ISSUE 190 CONTENTS
16
20
24
it help with self massage, but it
stretches muscle fascia, tendons,
connective tissue and scar
adhesions to help you decrease
soreness and increase recovery.
IMAGE
28 Perfect Tailgating
All the stuff you need to throw
the most amazing tailgating
party ever!
30 Support Breast Cancer
Fun products that give back
to a great cause.
NUTRITION
34 Brain Power
Boost your brain with these key
foods that are touted for their
many brain benefits. Also, try
this incredible recipe for a grilled
salmon Portobello stack with
avocado cashew butter!
Photographer: James Patrick,
JamesPatrick.com
Model: Stephanie Batz
Assistants: Jason Black
Hair & Makeup: Stephanie Kole
Location: ScottsTrainingSystems.com
HEALTH
16 Concussion 101
More than 3.8 million people
suffer from a concussion in
the U.S. each year. And the
effects could be worse than
you think. Here is some key
information that can help!
COVER STORY
20 Get Back in the Game
This month's cover model, who
is a physical therapist, shares
tips on how to get back into
working out after an injury or
illness and offers a great Pilates
workout to try.
FITNESS
24 Foam Roller Workout
If you haven't tried a foam roller
yet, you should. Not only does
ON THE COVER

9
9
9
ENERGY
STACK
pg. 40
BOOST
BRAIN
POWER
GREAT
GRAINS
What To Do
Complete Pilates Routine
Foam Roller Sesssion
BOUNCE
BACK
AFTER
INJURY
WHAT YOU
SHOULD KNOW
Prevention, Safety &
Return-to-Play Protocol
SEPTEMBER 2014 www.maxmuscle.com
FREE ISSUE! Compl i ment s of:
TAILGATING
TIPS
INSPIRING
PEOPLE
WITH THIS
SAVORY RECIPE
Settling the
Controversy
CONCUSSIONS:
THE BEST
EVER!
(FLIP OVER)
OCTOBER ISSUE
Check out this
and other fabulous
finds that support
breast cancer
researc h!
30
3 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
36
2
13
16
40
Photographer: James Patrick,
JamesPatrick.com
Model: U.S. Army Veteran Derek Weida
Assistants: Jason Black
Location: Levels Fitness, LevelsFitness.net
ON THE
OTHER COVER

MAXXTOR
POWER
pg. 16
THE
MIGHTY
ASPARAGUS
HEALTH
BENEFITS &
COOKING TIPS
PEOPLE
WHO
INSPIRE
OTHERS
OCTOBER 2014 www.maxmuscle.com
FREE ISSUE! Compl i ment s of:
From Surviving War To
Motorcycle Crashes, These
Individuals Prove They Are
TRUE WARRIORS!
DEREK
WEIDA
Airborne Infantry
Sergeant in the
U.S. Army, 82nd
Airborne Division.
Knee was destroyed
in a gun battle in
Iraq. That didn't
slow him down.
Find his and
other inspiring
stories inside!
FLIP OVER FOR
SEPTEMBER
ISSUE
36 Great Grains
Confused about whether to eat
grains or not? Being bombarded
with opinions about switching to
gluten-free or going Paleo? Grains
serve a valuable purpose. Here is
the 411 on what whole grains
can do for you and which ones to
incorporate into your diet for
maximum energy and recovery.
CUTTING EDGE
40 Energy Stack
Max Muscle Sports Nutrition
has the best products to get you
energized. Find out how stacking
Emerge, Full Blown Extreme and
GHTX can help you be more
productive, focused and get better
results in the gym.
IN EVERY ISSUE
4 Editor’s Note
6 President's Point
8 Contributors
10 Feedback Buzz
12 Forever Young
14 Health Beat
26 Max Champ
42 Science News
44 Hot Picks
Flip Over For The
INSPIRING
PEOPLE ISSUE
HEROES
2 True Warriors
This month, we feature several
people who have been
confronted with adversity – be
it a car wreck, a lost limb or
obesity. They chose to fight
and come out on top. Find
out how they did it.
NUTRITION
13 Asparagus Rules
All the great reasons you
should nosh on asparagus,
plus how to pick the best and
how to cook them, as well as a
tasty recipe!
CUTTING EDGE
16 Take It To the Maxx
Max Muscle Sports Nutrition's
newest products, MaxxTOR and
MiTOR, are based on sound
scientific research and are
getting people amazing results.
Here's why.
4 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
AVAILABLE EXCLUSIVELY AT:
WITH THE MOST COMPLETE POST-EXERCISE
MUSCLE RECOVERY FORMULA!
IN THE FIGHT AGAINST POST-EXERCISE
MUSCLE FATIGUE, DO NOT ARRIVE ILL-PREPARED,
IN CASE
YOU haven't
noticed yet, we
are combining
September and
October into one
issue. Because
it crosses the
barriers of
two marketing
campaign
quarters (Energy
& Endurance and Health & Wellness) for Max
Muscle Sports Nutrition, we decided we needed
to do something really spectacular. This combined
issue aims to inspire those who have been through
adversity (illness, injury, accidents, war, you name it)
to hght the good hght to come out a champion.
For the September issue, we're offering an in depth
look at concussions and what to do to avoid them or
once you've gotten them (pgs. 16-18). Having had
two concussions myself back to back within one week,
I can attest to the damage they can do. I only wish I
knew then the information Linda Hepler, RN, shares
in the article. We also have two great workouts to
help people get back into working out after an injury
or illness. One of them is a thorough Pilates routine
(pgs. 20-22) written by a Pilates instructor and
physical therapist (who also happens to be our cover
model for September) and the other is a foam roller
workout (pgs. 24-25) that is excellent to do after
intense workouts or by itself to soothe sore muscles
and boost recovery.
For our October issue (hip the magazine over for it),
we did a round-up of inspiring individuals who have
endured everything from war wounds to motorcycle
crashes to overcoming severe obesity. Our cover
model for that issue is a U.S. Army veteran who
went through some seriously dark times after being
medically retired from the Army but found a new hope
and new future in an unlikely place. He is now seeking
to help other vets like him return from service and
hnd a similar hope and purpose. Read his story on
pages 2-3.
We hope you'll learn some valuable information in
these pages and feel inspired by everyday people who
wouldn't let adversity keep them down.
Until next time,
L
a
R
ue N
ovick
EDITOR'SNOTE
LaRue Novick is Editor in Chief and Creative Director of MS&F.
MaxxTOR™ is a truly revolutionary and innovative new product from Max
Muscle Sports Nutrition that contains the key patented ingredient proven to
significantly increase muscle protein synthesis, muscle size, strength and power
while at the same time decrease body fat.
MaxxTOR™ is driven by Mediator® Phosphatidic Acid, one of the most powerful
molecular activators of mTOR signaling. Scientists have validated the patented
ingredient Mediator® Phosphatidic Acid to be more powerful than creatine or
beta-alanine in activating mTOR.
The MaxxTOR™ formula developed by the Research & Development
Team at Max Muscle Sports Nutrition has combined Mediator® PA with
other key synergistic ingredients to deliver the most powerful mTOR
Signaling Activator ever developed.† MaxxTOR™ is the ONLY formula
that combines these key ingredients in the correct, efficacious amounts.
MaxxTOR™ is exclusively available at Max Muscle Sports Nutrition
stores across America. Visit www.maxmuscle.com to find the store
nearest you. For a limited time, with every purchase of MaxxTOR™ ,
you will get the e-version of the MaxxTOR™ Training System which
includes the exact training protocol from the study.
Get Ready, MaxxTOR™ will soon have many imitators
because it is about to revolutionize the muscle building
industry. Go to www.maxmuscle.com right NOW - supplies
from the first production run are limited and won’t last long!
*Based on results from an 8 week research study using Mediator® Phosphatidic Acid and resistance training
conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator® PA is a registered trademark of Chemi Nutra. Mediator® PA is protected under
patents pending by Chemi Nutra.
* Subjects gained 5.3 Ibs. ef Iean muscIe mass!*
* Subjects Iest 2.9 Ibs. ef fat mass!*
* Subjects ga¡neJ 47% in bench press strength!*
A recent double-blind research study using Mediator® Phosphatidic Acid
with resistance training produced the following dramatic results:
INDUSTRY UPDATE!
A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN
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6 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
Publisher Joe Wells Enterprises, Inc.
Executive Editor Sean Greene
Editor-in-Chief/Creative Director
LaRue Novick
Proofreader Tariq Ahmad
MAX SPORTS & FITNESS
210 W. Taft Avenue
City of Orange, CA 92865
(714) 456-0700
ZZZPD[VSRUWVDQG¿WQHVVFRP
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be repro-
duced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enter-
prises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must hrst consult
with a qualihed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administration’s Web site at
www.fda.gov.
We reserve the right to refuse advertising without
explanation.
Lisa Maiorana, Linda Hepler, Abby Hoeffner, Susan Irby,
David Calhoun, Dr. Phil Harvey, Joe Wells, Matt Cooper,
Stephanie Batz, Alissa Carpio, Guillermo Escalante,
Rochelle Marapao, Karen Morse
James Patrick, Frank Fontanilla, Jen Venegas,
Shutterstock.com
Advisory Board
Contributing Writers
Contributing Photographers
Rand McClain, DO
Gary Brazina, MD, FACS
Phil Harvey, PhD, RD, FACN
I’VE GOT exciting
news about some FREE
products that we’re giving
away! Cleanse & Lean and
Emerge are two of Max
Muscle Sports Nutrition’s
most popular products, and
there’s good reason. Both of
them are extremely effective
at helping our customers lose
weight quickly – and, most
importantly, safely.
Emerge is a comprehensive doctor-formulated, body-slenderizing
drink mix that comes in 12 delicious havors. !t combines thermogenic
ingredients to speed up the body’s metabolism, appetite-suppressing
ingredients to help curb those cravings, mood-enhancing ingredients
that actually make you feel better as well as ingredients that help
improve mental clarity. This formula has it all and can be used not
only for weight loss but to increase energy!
Cleanse & Lean works completely differently. Cleanse & Lean is not
a thermogenic. It is an all-natural formula that works by cleansing the
body of built-up waste, helping you feel less bloated and healthier.
The best part about it is that it is a very effective formula for quick
weight loss.
So now back to the part about us giving away FREE product. We
are so conhdent that both of these formulas (which have already
helped hundreds of thousands of our loyal Max Muscle customers) will
help you in your weight loss goals too, that we are giving away FREE
trials of both products! This promotion has been designed to give
our customers who have not yet benehted from either of these two
amazing products the opportunity to try them for yourself at no cost
so you can actually feel and then see the difference they can make in
a short time.
Both trial offers are available FREE at your local Max Muscle store
as well as online at MaxMuscle.com. There is a small shipping and
handling fee if you order online so your best bet is to run down to
your local Max Muscle store to pick up your FREE trial.
Remember, each month we have plenty of sales and promotions
going on. The monthly BOGOs give you the opportunity to get 50
percent off one of Max Muscle’s great products with the purchase of
another. We also have the Stack Cycles at 25 percent off, and don’t
forget the Max Deals of the Week that feature a different MMSN
product at 40 percent off each week! So there’s plenty of savings for
everyone!
Be sure to check these great deals out at your local Max Muscle
store or online at MaxMuscle.com.
PRESIDENT'SPOINT
Sean Greene is President of Max Muscle and the Executive Editor of MS&F.
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
*Cannot be combined with Frequent Buyer
Points or any other sales. Certain product
restrictions may apply. Talk to your
Max Muscle Certified Nutrition Expert for
more details.
Buy MaxxTOR, Get MiTOR
OFF!*
8 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
CONTRIBUTORS
Want to contribute to MS&F? Send story ideas/pitches to editor@maxmuscle.com.
Dr. Guillermo Escalante,
DSc, MBA, ATC, CSCS is currently an
assistant professor of kinesiology at
Cal State University San Bernardino,
the president/founder of SportsPros
Physical Therapy/Personal Training
Center in Claremont, California
(4sportspros.com), the owner/founder
of drght.com and a contributing
htness author to various major htness
publications. He is also the proud
winner of the 2014 Max Muscle
MaxxTOR challenge.
For more information or to find the store nearest you, visit us online at
maxmuscle.com
TEST SUBJECTS
GAINED 5.3 LBS
OF MUSCLE
AND LOST
2.6 LBS.
OF BODY FAT
IN 8 WEEKS!
NEW SCIENTIFIC
BREAKTHROUGH!
Stephanie Batz is a Doctor of
Physical Therapy in Scottsdale, Arizona.
She is passionate about helping others
hnd happiness in the healthiest way
possible. She enjoys writing and modeling
for htness magazines, as well as on
her blog. When she is not working or
at the gym, she can be found sharing
her love for Pilates, baking healthy
treats or dreaming about traveling. For
more information, visit her website at
BeautifultotheCore.com.
P
h
o
t
o

b
y

J
e
n

V
e
n
e
g
a
s
Lisa Maiorana is a self-professed
beauty product hoarder, style maven and
workout enthusiast. For this issue, she
did our annual breast cancer support
beauty page. Lisa has a personal
relationship with breast cancer as her
own mother is currently a survivor and
second time hghter of this disease. The
journey is long but there's dehnitely
strength in numbers, and the support
from friends, family and strangers across
the world has dehnitely proven that.
Karen Morse, NPH, is a writer
and personal health coach living in
Nenlo Park, California. Her work has
been featured in publications such as
Z-L!FE Nagazine, Clean Eating, v!vmag.
com and YouBeauty.com. She is an
ofhcial blogger for the Neatless Nonday
initiative and enjoys running and Pilates.
For more information, visit her website
at TheWellnessScientist.com.
3
E
N
E
R
G
Y
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
OFF!
When you purchase
all 3 items!
ENERGY
*Cannot be combined with Frequent Buyer Points or any other sales.
Certain product restrictions may apply. Talk to your Max Muscle
Certified Nutrition Expert for more details.
s &"8—The most advanced Energy AND Intensity
enhancing pre-workout supplement drink mix
ever developed.
s %MERGE—Helps you loose weight by stimulating
fat metabolism and promoting appetite suppression
in addition to enhancing mood, alertness and focus.
s '(48—Scientifically-based effective natural
growth hormone and IGF-1 support formula that helps
increase mass and power while enhancing recovery.
10 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
FEEDBACKBUZZ
Take your picture with a copy of MS&F or your favorite Max
Muscle product(s) and email it to editor@maxmuscle.com
for a chance to be featured in an upcoming issue!
V
V
I KNOW I CAN DEPEND
ON MAX MUSCLE
I have been training consistently for about four years now. I have always been active growing up and initially
started out wanting to just get fit, toned and build more muscle, but the world of bodybuilding drew me in.
I loved training hard, lifting heavy and I noticed results right away. I trained previously with Amber Orton of
ADO Fitness and for the last few years, and have trained at Genuine Fitness in Eugene with Aaron Orton.
In November 2013, I decided to accomplish a long-term goal I had to compete on stage, and started prep
in January for my first show in April 2014. I chose to start as a bikini competitor at the Vancouver Natural
and placed 8th in my class. I loved the experience and being on stage to show all that I had accomplished.
I decided to continue on with another show in May, the Oregon Ironman, switching from bikini to figure. I
took two first place wins and am currently in prep for figure at a few shows this fall. I have found my passion
and to stay in top condition year round, I train consistently, eat clean and fuel my body with the proper
supplements. I am currently a sponsored athlete with Max Muscle Sports Nutrition in Eugene, Oregon and
stock up on my supplements there. Some of my favorites are the Triple Whey and MaxPro proteins, Max
Glutamine and Pink Lemonade Pro BCAAs. Max Muscle has been a great source of nutritional supplements
throughout my years of training and I know I can depend on them to continue to supply me with products of
the highest quality.
–Megan Sether, shops at Max Muscle Eugene, Oregon
THANKS FOR THE SUPPORT!
I wanted to thank you for all of your help over the past 36 weeks of
my training for my first INBA Figure Competition. With the help of
Max Muscle products I placed 1st in Jr. Masters, 1st in Novice and
2nd in Open. Using ThermX, Max Creatine, Emerge, Vit-Acell and
ISO X, I was able to stay energized, focused and obtain the fitness
goals I wanted to achieve. I am training for my next show on August
30th and I look forward to using Max Muscle products again to help
me on my journey. Thanks again for your support and sharing your
knowledge with me.
–Kendall Brosnahan, shops at Max Muscle Las Vegas, Nevada
spotted
on
Team Max Jen Stevens
(@jenstevens_1) loves to
show her Max Muscle
pride on Instagram.
J. Robert Williams Photography
11 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
THERE IS WAY
MORE TO LIFE
I attend Heritage High School and will
graduate with the class of 2015. I was a
student athlete with dreams of going on
to play college football. I was a starter
at defensive back on the Varsity team my
sophomore year. My junior year I was voted
in as a Varsity captain by my teammates and
continued to play until I was injured for the last
time this past fall. This injury was my 4th major
concussion. We were playing Valor High
School of Highlands Ranch, Colorado. The
play was a kick return and I was the returner. I
got the ball and ran to about the 35 yard line
and – boom! – my football career was over
due to the hardest hit I have ever taken.
The doctors at Rocky Mountain Center
for Concussion told me that I could not play
my favorite sport anymore. My life revolved
around this game. I thought that there was no
way I could succeed in anything else; at the
time I thought my life was over.
But life was not over after my fourth
concussion; I found a new passion. When I
got back in the weight room after recovering, I
absolutely loved it. I started seeing these guys,
guys with an insane amount of muscle: Kai
Greene, Phil Heath and Dennis Wolff. As most people would see these guys as disgusting, I saw them
as amazing. I understood that they were their own masterpiece, and how much dedication and focus
they have to look like they do. The new passion I found was exciting and I wanted to get started with
bodybuilding shows as soon as possible! I just didn't know how.
Max Muscle was introduced to me by one of my buddies on the football team. This was before my
injury, and when I was in the weight room to strictly get more explosive for football. In late February
this year, when I went in to the store in Centennial, Colorado, as I normally do, and spoke with an
employee about starting to prepare for a bodybuilding show. He told me his brother, Matthew Grooms,
was starting to do show prep too, so I gave him a call!
I met with Matthew. He got me started with my diet plan, workouts, and posing! I started seeing
more results right away! I didn't really know Matthew very well then, but after I couldn't play football
anymore, and found a new passion to be a bodybuilder, I couldn’t wait to be in a show. The
knowledge that I am gaining is priceless and worth every dollar ---- which in doing some checking, is
very reasonable in price!
Now I am a teen bodybuilder and compete as an NPC Athlete. I competed at The Mile High
Championships this past May. I received 3rd in the open and 2nd in the novice class. My coach,
Matthew Grooms, and I were pretty excited considering this was my first show. It was the most fun I've
had since the last time I remember being on the football field. Through adversity, this new sport has
shown me that there is way more to life. I have been so much happier since I found this. Yes, I miss
playing on the field with my best friends, but like I said, I have learned there is more to life than just one
sport!
Max Muscle has helped me tremendously from when I walked into the store 2 and half years
ago as a football player, to now as a bodybuilder. From supplements, to meal plans, to extremely
knowledgeable and qualified individuals employed there, Max Muscle has given me what I need to
conquer my goals!
The fact that any Max Muscle has that kind of hands-on help amazes me. All the employees know
exactly what they're talking about when it comes to fitness, nutrition and overall health. I had a goal
to get bigger for football; I got injured and found a new dream of competing as a bodybuilder. Max
Muscle has helped me with both of those goals. I have no doubt they will help me conquer my next
goals.
–Tyler Sodia, Littleton, Colorado
TALK
TO US
We want to hear from you! Send comments, photos, questions,
likes, dislikes to editor@maxmuscle.com.
V
Guillermo Escalante,
Max Muscle's winner
of the 8-week
MaxxTOR challenge,
won his class at
the Tournament of
Champions in July
and is headed to the
NPC USA. CONGRATS
GUILLERMO!
This is Maxine, the
daughter of Michael and
Josie Sanguinetti, who are
customers at Max Muscle
Petaluma, California. She's
possibly the cutest Max
Muscle chick ever!
Huge Max Muscle fan Eric Coronado and his son recently met top
execs at Max Muscle headquarters and they posed for a quick photo.
12 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
It seems that we are all looking
for something to inspire us. And
why not? Any time we can gather
motivation to accomplish anything,
it always helps to have something
or someone that inspires us.
As a young athlete I was always
inspired by the older great athletes.
Every young athlete does this. I
am sure that great scholars and
inventors also look at the Edisons,
da Vincis and Franklins of the world
to gather inspirations to accomplish
their goals.
Your natural competitive spirit
can be very inspiring. Many coaches
will tell their athletes, “imagine
what your opponent is doing,
is he sleeping or at the movies
while you're training?” This is very
inspirational as you want to gain
any advantage you can on your
opponent. In short, we all need
inspiration as we accomplish our
goals in life.
I found inspiration in virtually
any athlete who went above and
beyond the normal to accomplish
their goals. I modeled myself after
their work ethic and discipline. This
served me well as my hard work
led to a scholarship as a three-sport
FOREVERYOUNG
college athlete. It really does help,
because at times you doubt if you
can actually do something. When you
know that it has been done before,
then you can really focus on that fact
and it will give you strength to do it as
well.
We have had thousands of Max
Muscle customers do amazing
things. Losing hundreds of pounds
while gaining hundreds of pounds of
muscle. Just check out our website,
MyMaxMuscle.com and you will some
very inspirational stories. There is an
example of virtually every situation
that you can imagine, and I guarantee
you will hnd someone or something
that will inspire you on that site.
One of the biggest perks of
inspiration is that it creates obsession.
As I have mentioned numerous times,
I started out 30 years ago as one of
the hrst private trainers in Orange
County, California. This allowed me
a great opportunity to learn and
help hundreds of clients when I was
younger. One common denominator
that my best clients had is that
they became obsessed with their
results. We all need it as we start our
programs. We need that little bit of
extra hre to make sure that we don't
give up, and I call that obsession.
Now obsession needs to stay in
check with your priorities in life. For
instance, don't miss your son's little
league game or be late for work
because you are too obsessed. With
your priorities in mind, hnd the time
to be a little obsessed with your
results. This will help you remember
to eat right and get your daily
workout in, even if it is earlier in the
morning or later at night.
So, hnd your inspiration and let
that create a manageable obsession
towards accomplishing your goals. Get
into your local Max Muscle store and
let them help make sure you recover
properly after you become inspired
and obsessed with accomplishing your
goals. And don't forget to check out
MyMaxMuscle.com! MS&F
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Joe Wells is the founder and CEO of Max Muscle Sports Nutrition.
For more information or to find the store nearest you, visit us online at
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14 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
BROILED OR BAKED, THIS
BRAIN FOOD IS GREAT!
COMBAT YOUR
RED MEAT RISK

Having trouble weaning yourself from
that red meat hx? While research shows that
those juicy steaks and burgers are not the
healthiest protein choice and can increase
your risk for diseases such as colorectal
cancer, a new study suggests that there is
something you can do to protect yourself -
short of totally nixing the red meat.
The study, which was published in Cancer
Prevention Research, a journal of the
American Association for Cancer Research,
found that those who ate a diet high in
lean red meat could offset some of the risk
by consuming ¨resistant starch," a type
of starch found in slightly green bananas,
cooked and cooled potatoes (such as potato
salad), whole grains, beans, chickpeas and
lentils.
The study tested participants who ate
300g of lean red meat each day for four
weeks (equivalent to four quarter pound
hamburgers or three pork chops) for a
genetic molecule called miR-17-92. The
molecule, which is found in the rectal tissue
and is associated with the development of
cancer, was increased by 30 percent from
baseline levels by consuming a high red
meat diet. Consuming the same amount
of red meat plus +0g of resistant starch
brought the miR-17-92 levels down to
baseline.
The study authors say that resistant
starch escapes digestion in the stomach and
small intestine, and passes through to the
colon (large bowel), where it has similar
properties to hber and is fermented by gut
microbes to produce a benehcial molecule
called short-chain fatty acids.
While organizations such as the World
Cancer Research Fund recommend eating
no more than 300 g of lean red meat each
week - not each day - if you just can't help
yourself, bring on the beans!
By Linda Hepler, BSN, RN HEALTHBEAT

Think you won’t reap the benefits of running if it’s only for a few minutes a day or at slow
speed? Well, think again, say researchers from Iowa State University Kinesiology Department in
Ames, Iowa. The study of 55,137 adults over a 15-year period determined that those who ran
less than 51 minutes, fewer than 6 miles, slower than 6 miles per hour or only one to two times
per week had a lower risk of dying compared to those who did not run.
Compared with non-runners, the runners had a 30 percent lower risk of death from all causes
and a 45 percent lower risk of death from heart disease or stroke. Runners on average lived three
years longer compared to non-runners. Those who persistently ran over a period of six years on
average had the most significant benefits.
The study concluded that more may not be better in relation to running and longevity.
When More May Not Be Better

Most of us know that a meal or two of fish each
week – especially fish high in Omega-3s, like salmon,
trout, sardines, herring, canned mackerel, canned light
tuna and oysters – is good for us. It’s filled with Omega-3
fatty acids, as well as vitamins and minerals, and can help
to keep our hearts and brains healthy. But researchers at
the University of Pittsburgh School of Medicine found that
simply eating baked or broiled fish each week, regardless
of the amount of Omega-3 fatty acids present in the fish,
was the key to helping with memory and cognition.
The researchers, who analyzed data from 260 people
who provided information on their dietary intake, and who
had high-resolution brain MRI scans to determine their
grey matter brain volume in areas of the brain responsible
for memory and cognition, found that those who ate
baked or broiled fish once or twice a week had larger
brain volumes in regions associated with memory and
cognition. Baked or broiled fish contains higher levels
of Omega-3s than fried fish because the fatty acids are
destroyed in the high heat of frying.
Surprisingly, the researchers did not find a relationship
between blood Omega-3 levels and these brain results,
leading them to believe that it is lifestyle factors, such
as a commitment to good dietary practices, rather than
biological factors, such as the type of fish, that makes the
difference in better brain health.
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16 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
HEALTHMATTERS By Linda Hepler, BSN, RN
Many people who’ve played high school or college contact
sports like football, soccer or hockey remember an incident of
getting “knocked out,” “dinged up” or getting their
“bell rung.” These names refer to a mild traumatic
brain injury, or a concussion. But you don’t have
to be a college athlete – or even play contact
sports – to experience a concussion, said Vernon
Williams, MD, a sports neurologist and director of
the Kerlan-Jobe Center for Sports Neurology and
Pain Medicine in Los Angeles, California. “You can
suffer a concussion in any activity where you’re
moving at high velocity – skiing, snowboarding, running, cycling
or skateboarding, for example,” he explained.
Æ
According to the Centers for Disease Control and
Prevention, there are an estimated 3.8 million sports and
recreation related concussions in the United States
each year. This condition is caused by a blow to the
head or the body, a fall or an injury that shakes the
brain inside of the skull. And while the overwhelming
majority of concussions heal within a week to 10
days, said Dr. Williams, a small percentage of people
– about 10-15 percent – have a “post-concussive
syndrome,” or symptoms that last longer, up to three
months or even longer. Risk factors for a prolonged
recovery are having had a previous concussion,
having a learning disability such as ADHD or having
chronic migraines or a pre-existing mental health condition
such as depression or anxiety.
Richard Hamilton, PhD, brain injury specialist and clinical
3.8
million
PEOPLE SUFFER FROM A
SPORTS OR RECREATION
RELATED CONCUSSION
IN THE U.S. EACH YEAR
What You
Should
Know About
Concussions
17 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
director of the Brain Injury and
Concussion Rehabilitation programs
at Baptist Hospital in Miami, Florida,
said a recurrent head injury while
still recovering from a concussion can
cause severe problems – or in rare
cases, even death. “A concussion
is a dysfunction of the brain that
temporarily alters your metabolic
function,” he explained. “You’re four
times more likely to get another
concussion within the two weeks
following a hrst one." This ¨second
impact syndrome,” or a second blow
to the head before the symptoms of a
hrst concussion fully clear up, is rare
but has devastating results, said Dr.
Hamilton. “About 50 percent of these
people die, and those who don’t, have
permanent brain damage.”
This can wreak havoc, with lingering
physical, cognitive and mental
symptoms that can spell the end of a
college or professional athletic career
and cause difhculties holding down jobs
or maintaining relationships.
How do you know if the blow you
took to the head is a concussion?
According to Dr. Hamilton, many
people think that a concussion is
when you lose consciousness, but
this isn’t always the case. You may
experience problems with thinking and
remembering (inability to concentrate,
feeling foggy) or have physical
complaints like headache, blurred
vision, nausea, balance problems,
fatigue and sleep disturbances. People
who have concussions may also have
emotional or mood issues such as
irritability, anxiety or even depression.
If you have any of these symptoms
following a blow to the head or a fall,
it’s important to get checked out by a
medical professional with expertise in
RETURN-TO-PLAY PROTOCOLS
Even at the point that your concussion symptoms clear, you need to gradually
return to contact sports or high-risk recreational activities. Most high school and
professional athletic teams use a protocol for gradual return to play. Each phase
should be followed for 24 hours, and if concussion symptoms return, the athlete
goes to the previous phase for 24 hours:
PHASE 1: No activity – Physical rest (no running, jumping, sports) and
cognitive rest (no schoolwork, computer work, texting, Tv or computer
games.
PHASE 2: Light exercise – Walking, swimming or stationary cycling at less
than 70 percent of maximum heart rate for age. No resistance training.
PHASE 3: 6SRUW VSHFL¿F H[HUFLVH – Such as skating if you play hockey or
running if you play soccer.
PHASE 4: Non-contact training – Progression to more complex training,
such as passing in ice hockey. May start progressive resistance training.
PHASE 5: Full-contact practice – After the go-ahead from your doctor,
participation in normal training activities.
PHASE 6: Return to play – Normal game play
“You’re four
times more likely
to get another
concussion
within the two
weeks following
a frst one.”
–Dr. Richard Hamilton, brain specialist
18 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
concussion management, he added.
While a promising recent Swedish
study suggests that there is a rise in
blood levels of a protein called “total-
tau” following a concussion, there is
no testing at present to diagnose the
condition, said Mark Herceg, PhD,
director of Rehabilitation Psychology
and Neuropsychology at Burke
Rehabilitation Hospital in New York.
“You won’t see a concussion on a CT
scan or a MRI,” he explained.
Instead, said Dr. Herceg, the doctor
will “clinically” diagnose a concussion
based upon the symptoms you’re
experiencing following a blow to the
head or another injury that may have
caused it. Early diagnosis, according to
Dr. Herceg, is crucial.
Proper concussion management
is crucial, too, said Dr. Hamilton.
“Athletes with concussion should have
both physical and cognitive rest until
symptoms clear. The brain is trying to
go back into balance, to heal itself from
the injury. It needs glucose from blood
how. So that means no physical activity
and no mental activities, like computer
work, school work, TV, texting and
computer games.”
Those with lingering symptoms need
to be referred to the right expert for
help, said Dr. Williams. If you have
balance problems, there’s vestibular
therapy. Cognitive problems can be
helped with an occupational therapist
or speech therapist, and psychotherapy
can help with emotional issues.
¨Concussion is a signihcant injury, but
it doesn’t have to be serious if handled
properly,” he said. MS&F
Less than two months ago, the
NCAA settled a federal class-action
lawsuit involving a number of former
athletes who said they suffered brain
damage from improper management
of concussions sustained while
playing contact sports in college.
The settlement included a $70
million fund set aside for medical
screening of thousands of current
and former NCAA athletes to
determine the extent of neurological
injuries they incurred while playing
contact sports like football, hockey,
lacrosse and soccer – a step which
CONCUSSION PREVENTION
Every athlete should recognize the signs and symptoms of a concussion and know when
to seek medical help for a head injury, said Vernon Williams, MD, a sports neurologist
and director of the Kerlan-Jobe Center for Sports Neurology and Pain Medicine in Los
Angeles, California. “Even better,” he added, “is taking steps to prevent concussions in
the first place. This will assure a healthy brain, and with a healthy brain, you’re a better
athlete.”
+HUH DUH ¿YH WLSV IURP 'U :LOOLDPV WR KHOS SUHYHQW FRQFXVVLRQ
1). Use all recommended protective equipment for contact sports and check for proper fit.
2). Make sure you’re using proper technique while engaging in sports to prevent head and neck injuries.
3). Stay hydrated. When you’re dehydrated, your neurological function and balance are impaired, which could lead to falls.
4). Strengthen your neck with exercises (ask a personal trainer or sports medicine professional for help). A strong neck
greatly reduces the risk of whiplash-type injuries that may lead to concussion.
5). Take steps to improve your balance with a stability ball or simple balance board. You can also do exercises without
equipment; for suggestions, see MayoClinic.org.
may establish grounds for individual
lawsuits for damages. Part of the
fund will also go toward concussion
research.
In addition to medical testing
and research, the college sport’s
governing body also agreed to
implement a single return-to-play
policy for treatment of players
who’ve suffered head blows, rather
than allowing individual schools to
use their own discretion about when
athletes can go back into games
(former requirements only said
that schools must have concussion
management plans but did not
outline what should be in those
plans). Other mandates for NCAA
member schools include preseason
baseline cognitive testing for all
athletes (concussion testing assesses
your brain and thinking function both
before and after a head trauma) to
aid in the determination whether
a concussion has healed, and a
requirement that medical personnel
trained in the diagnosis, treatment
and management of concussions be
present for all games and available
for practices for all contact sports.
ENSURING STUDENT ATHLETE SAFETY
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20 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
COVERSTORY By Stephanie Batz • Photos by JamesPatrick.com
Pilates is a method of mind-
body conditioning. Core exercises
are designed to create an awareness
of the deep thoracic and abdomino-
pelvic muscles and to re-adjust any
musculoskeletal imbalances. Pilates
exercises are focused on stabilizing
contractions of the postural muscles.
All movements are performed and
coordinated with breathing patterns
and accurate body alignment to provide
maximum results. So it is the perfect
form of exercise for recovery.
Reform
YOUR
BODY
Looking for a great workout to
get back into working out after an
injury or illness? Pilates is
an excellent choice.
GETTING ACQUAINTED WITH THE REFORMER
ɽThe carriage stopper can be placed in position 1-6 based on your height. Lie down
on your back with your feet on the foot bar. You want your hips and knees to be at
90 degrees. So adjust the stopper accordingly.
ɽThe carriage is the black mat that moves.
ɽThe springs are different resistances (1/4, 1/2 and 1). Spring recommendations
are listed below with each exercise, however adjust to what challenges you.
ɽThe foot bar should be set in position 2, which is the 2nd from the top.
ɽThe headrest can be flat, halfway up or all the way up depending on your comfort.
CHEST EXPANSION
Springs: 1 to 2
Setup: Kneel on the carriage with thighs
against shoulder rests, arms straight,
holding ropes, palms facing in.
Action: Maintain good posture, pull arms
back behind you, maintain arms back while
turning head to one side and then the
other, then return arms to starting position.
Perform 10 reps.
Tips: Pull arms slowly to avoid falling
forward, avoid rolling the shoulders
forward.
Target Muscles: abs, neck, glutes,
hamstrings, back, scapular stabilizers
A
A
B
B
C D
Æ
LONG BOX
AIRPLANE
Springs: 1
Setup: Lie prone on the
long box, legs straight and
squeezing together, arms
straight overhead holding ropes,
arms parallel to floor, palms
facing down.
Action: Pull arms to sides and
extend spine, palms facing hips,
then return arms to starting
position. Perform 12 reps.
Tips: Keep arms parallel to
floor the entire time.
Target Muscles: back,
glutes, hamstrings, scapular
stabilizers, shoulders, arms
21 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
If you have an injury,
the correct response is
to rest and give it time
to heal. However, many
people neglect the next
step, which is a slow
progression back to their
prior level of activity. The
all-or-nothing mentality is
unsafe when it comes to
recovery. If you go full
throttle, your recovery
may be hindered and
you’ll risk re-injury. So
it is necessary to learn
and utilize the two Ps:
Patience and Progress.
Be patient and know
that in as little as two
weeks you can lose
strength, lean muscle
and aerobic capacity.
Therefore, your body is
not prepared to return
to your normal workout
right away. Below are
some self treatment tips
for each stage of the
recovery process.
7KH ¿UVW FRXSOH RI GD\V
ɷRest and get plenty of
sleep
ɷIce and compress the
area a couple times a day
for 15 minutes
ɷElevate the area if
possible, especially if
swelling is present
ɷHydrate well
ɷContinue a healthy diet
ɷIf cleared by your
physician, take Tylenol to
treat pain (NSAIDs like
Advil or Motrin may delay
recovery due to inhibiting
the inhammatory response)
7KH QH[W ZHHN RU WZR
ɷAddress the underlying
cause of the injury to
prevent re-injury or further
injury (this could be muscle
imbalances, poor posture,
muscle weakness or
instability)
ɷStretch
ɷLight self massage
ɷPostural exercise (if
applicable)
ɷIf the injury is not
improving, you may want
to see a physician or
physical therapist
2QFH \RX IHHO EHWWHU
ɷFollow the 25 percent
rule: perform a workout
at 25 percent of your
normal duration and 25
percent of your normal
weight/resistance. So if
you usually lift weights
for 60 minutes, your hrst
day back should only be
15 minutes and a quarter
of your normal effort.
Increase by 10 percent
each workout so you reach
75 percent after 6 workout
sessions.
ɷModify exercises if
they are causing pain
or discomfort. This may
include using machines
instead of free weights to
provide more stability and
control over the desired
range of motion.
ɷStretch post-workout
ɷIf you get dizzy or
lightheaded, stop
ɷHydrate well, especially
before and after your
workout
ɷConsider using a brace
if instability is present
(i.e. elbow, wrist, knee or
ankle injury)
ɷAlways use a spotter if
there is risk for injury
ɷUse a foam roller
post-workout to provide
myofascial release (see
pages 24-25 for a foam
roll workout)
ɷIce post-workout if
swelling is present
Once you are able to
consistently work out
at 75 percent of your
maximal intensity without
seeing any of the below
signs and symptoms,
then you are ready to
get back to your normal
workout routine at 100
percent. If signs and
symptoms continue
or progressively get
worse, always consult
a physician. You must
hrst make sure of the
following:
ɷSwelling is no longer
present
ɷStability is no longer
compromised
ɷRange of motion is
normal
ɷStrength is restored
ɷBalance is restored
ɷYou are pain free
ɷYou have been cleared
by your physician
This is a general
guideline but ultimately
listen to your body to
decide if you should
continue to progress.
How To Avoid Delaying Your Recovery
A
A
B
B
HUNDREDS
Springs: 2 to 3
Setup: Lie on back with
legs in table top, hands
in straps, elbows bent.
Action: Lift head,
crunch up, extend arms
to sides, straighten legs.
Then add 5 pulses as
you inhale and 5 pulses
as you exhale. Perform
10 reps.
Tips: Lower your legs
as low as your lower
back can remain against
the carriage.
Target Muscles: abs,
arms, hips, legs
MERMAID
Springs: 1 to 2
Setup: Sit facing one side,
legs in Z, one hand on the
foot bar, other hand on the
shoulder rest.
Action: Reach arm from
shoulder rest overhead and
bend trunk towards footbar,
press carriage out. Then return
to start position. Perform 12
reps on each side.
Tips: Lengthen the spine
before bending to the side.
Target Muscles: abs,
obliques, scapular stabilizers
22 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
A
A
A
B
B
B C
HIP ROLLS
Springs: 1/4 to 1 (head rest flat)
Setup: Lie on back with heels on foot bar, legs
hip distance apart, arms at side.
Action: Without moving the carriage, articulate
spine off carriage from tailbone to upper back
until hips are in line with knees. Then lower hips
back down, articulating the spine one vertebrae
at a time. Perform 10 reps.
Tips: If easy, lower the springs to make it more
difficult to keep the carriage still.
Target Muscles: abs, glutes, hamstrings,
quadriceps
LIFT AND LOWER
Springs: 1 1/2 to 2
Setup: Lie on back with feet in straps, legs straight and together at 45 degrees, toes pointed, arms
at sides.
Action: Hinge legs up toward torso as far as hamstrings allow while keeping sacrum (base of spin)
on carriage. Then circle legs out to the side as they press away from torso. Perform 5 circles in each
direction.
Tips: Make a bigger circle for more of a stretch. Keep lower back flat on carriage.
Target Muscles: abs, glutes, hamstrings, hips
JUMP BOARD RUNNING
Springs: 1 1/2 to 2
Setup: Lie on back with feet on jump board, arms at sides.
Action: Jump with one leg straight and one leg bent, switching legs in the air as if running in place.
Perform 3 sets of 30 seconds.
Tips: Keep lower back flat, jump as high as possible.
Target Muscles: abs, legs; great for simulating running with gravity eliminated. MS&F
Being sick with a cold, flu, cough
or stomach issues can drastically
affect your energy levels and
physical abilities. So a gradual
progression back to working
out after being sick is also very
important. While sick, follow the
tips below:
ɷHydrate well
ɷWash your hands well
ɷRest and get plenty of sleep
ɷDo not work out. Working out
will cause muscle micro tears,
ZKLFK OHDGV WR LQÀDPPDWLRQ 6R
your immune system has to work
on repairing your muscles instead
RI ¿JKWLQJ \RXU LQIHFWLRQ
ɷContinue a healthy diet
ɷOnce your sickness is done,
use the same 25 percent rule to
slowly progress back into working
out.
Recovering from Illness
A network of thousands are online now sharing
their passion for living a healthy lifestyle on our
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24 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
FITFOCUS
By Stephanie Batz • Photos by JamesPatrick.com
The foam roller assists with
stretching the muscle fascia,
tendons, connective tissue and scar
adhesions. By using your own body
weight, you can roll over the foam
in order to provide self massage
and self-myofascial release. The
benefits include improved joint
range of motion, decreased joint
stress, decreased muscle soreness
and increased muscle recovery.
Perform these exercises post-
workout for one minute each.
Æ
Lie on the foam roller, legs bent, hands behind head. Roll
from your waist to your shoulders.
Lie parallel on top of the foam roller, arms out to the side,
palms up. Make snow angels with your arms.
FOAM
ROLLER
25 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
Both legs. Lie prone over the foam roller, propped up on your
hands or forearms. Roll from your hips down to your knees.
One leg at a time. Lie on your side, propped up on your
forearms. Roll from your hip down to just below your knee.
Both legs. Sit with your legs on top
of the foam roller. Roll from your
ankle up to just above your knee.
Both legs. Sit with your legs on top of the foam roller, one leg
bent. Roll from your ischial tuberosity (butt bone) down to just
below your knee.
One leg at a time. Sit on top of the foam roller, cross one leg
over the other, roll out that leg’s glutes. Roll from your ischial
tuberosity (butt bone) up to your iliac crest (top of pelvis).
26 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
MAXCHAMP By David Calhoun, 2013 MaxForm Life Challenge Champion
Before the MaxForm Life
Challenge, I was morbidly obese
with constantly growing health
risks. I was 21 years old and 337
pounds. I had high blood pressure
and was a borderline diabetic.
When I was 14, I was in and out
of the doctors running tests to see
why I was gaining so much weight
(about 45 to 50 pounds a year). My
family and I even had to make a
few special trips to Duke University
and the University of North Carolina,
Chapel Hill to hgure some things
out. The answer was always the
same: “David needs to lose weight
if he wants to live to see 30.” There
was even talk of heart problems
due to my weight and unhealthy
lifestyle. These problems continued
throughout high school. I stayed
around 300+ pounds.
Once I reached 21 and was at
my all time high of 337 pounds, I
decided enough was enough. It was
time to make a change.
So, I joined the MaxForm Life
Challenge. And, after working out
for 8 months, I lost 113 pounds.
I went to the doctor, and for
the hrst time he looked at me and
smiled and said I was the perfect
picture of health. For the hrst time
in my life I was no longer a health
risk. That meant no more wondering
if I was going to die before the age
30, no more special trips to Duke
and Chapel Hill, no more watching
my mother and father worrying
about my health. The MaxForm Life
Challenge saved me.
Not only did the contest add
years to my life, but it changed the
direction I was going in. I have now
set new goals for myself. I want to
be a personal trainer and nutrition
MAX MUSCLE
SAVED MY LIFE
Find 2013 MaxForm Life Challenge Champion, David Calhoun, and many others like him on MyMaxMuscle.com.
P
h
o
t
o

b
y

J
a
m
e
s
P
a
t
r
i
c
k
.
c
o
m
coach. ! am almost hnished with
my NASN certihcation to become a
certihed sports nutritionist! Never in a
million years did I think this would
be a career choice!
I have learned many
valuable lessons along this
year’s journey. For starters,
I learned that diet is just
as important as exercise.
I also went on a strict
bodybuilding competitor's
diet. I loved it because it
was challenging physically
and mentally.
But my favorite part
of this year was seeing
what my body was
capable of doing. I had
amazing results. I
put on 24.5 pounds
of lean muscle
mass using the
bodybuilder's diet
(given to me by
my certihed htness
nutrition coach at
Max Muscle), and the
supplements Max Isolate
and MaxxTOR.
I’m extremely proud of my results.
When I was in California recently, I
did my one rep max on bench press
(285 pounds at MetroFlex Long
Beach) and on August 4, I did a one
rep max of 3+0 pounds! With great
coaching, great dieting and great
supplementation, you can achieve
awesome results. For the next few
months my new goal is maintaining
muscle mass and trimming down
some more fat.
Like I have said before, this is
only the beginning. Thank you Max
Muscle for creating the MaxForm Life
Challenge. !t saved my life! MS&F
Æ
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
AVAILABLE EXCLUSIVELY AT:
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
LipoRED is a targeted fat burner containing the most
powerful legal ingredients available in order to promote the
most efficient fat burning metabolism, elevate the body’s
thermogenic furnace, suppress appetite and provide intense
and extended energy. LipoRED was specifically designed to
attack deep fat stores through multiple pathways by stimulat-
ing both white and brown adipose tissues

. LipoRED is
targeted fat loss designed to help you quickly shred fat to
transform your body into peak physique. LipoRED is
available exclusively at Max Muscle Sports Nutrition.
A TARGETED
APPROACH TO
FAT BURNING
28 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
GENIUS TIP
Pack your
tailgate
essentials in a
toolbox!
MAIN COMPARTMENT
spatulas
bottle openers
tongs
can opener
MIDDLE COMPARTMENT
trash bags
paper towels
wet wipes
hand sanitizer
BOTTOM DRAWER
your favorite condiments,
spices and seasonings.
Source: ABC's The Chew
toothpicks
wooden skewers
basting brush
mini flashlight
sunscreen
poncho
plastic zip bags
Sharpie & Masking tape
GUYPICKS By Abby Hoeffner
TIP-TOP
With autumn’s arrival comes another return of tailgating season – that wonderful time of year when burgers and brats are
cooked al fresco in parking lots across the country by fans painted up in their team’s colors. If you’re new to this phenomenon,
plan to arrive four hours before the game (or concert) starts. Then, eat two hours before the event so you have plenty of time to
set up and clean up. Read on for our gear picks and tips that will leave your friends raving.
LIGHT THE FLAME
Coleman’s collapsible, compact RoadTrip LXX propane grill is easy
to tote around and set up. Just fold it up, roll it with one hand to your
favorite cooking spot and set it up in a matter of seconds. And just
because it’s portable doesn’t mean it skimps on space and power.
This bad boy has 22,000 BTUs of combined power on 285 square
inches of cooking surface. $199.99, Coleman.com
PULL UP A CHAIR
Don’t just stand around at your next tailgate party. Gather around this
real wood Folding Picnic Table instead! Once expanded, it measures
54”Wx33½”Lx26”H (when closed it’s only 33½L”x14W”x4½D”) with
a spacious 33½”x28” table surface for eating and drinking, and has
four 10½x11½” wood seats with 9” of space in between each seat so it
comfortably sits four adults. $149.95, HomeWetBar.com
MARK YOUR MEAT
College sports fans can show their team spirit with Sports
Brand Deluxe BBQ Branding Iron. The stainless steel head is
about three-inches in size, making it ideal for burgers, steaks,
chicken and pork chops. If pro football is your game, there’s a
cast iron NFL Logo Meat Brander option for you too!
College: $35.99, bbqguys.com; NFL: $21, Amazon.com
GET MIXING
Just like your cordless drill gets the
job done when you’re beyond
an extension cord’s reach, the
KitchenAid Pro Line Cordless
Immersion Blender goes wherever
you need it, including your next
tailgate party. Short and long
blending arms, four attachments
and five speeds add up to
maximum versatility. $299.95,
Williams-Sonoma.com
LET THE GOOD TIMES CHILL
Nothing says casual good times like a red plastic
cup. Made of sturdy, reusable melamine, the
Red Party Cup ice bucket can be used to cool
down drinks or serve party punch. It’s five o’clock
somewhere, right? $29.95, HomeWetBar.com
DID YOU KNOW?
In a case of emergency
(aka, a forgotten bottle
opener), you can open a
bottle of beer with
the interior latch of your
car door!
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
MORE MAN
IN STORES NOW!
AVAILABLE EXCLUSIVELY AT:
MMSN is proud to introduce the X-SERIES, a cutting-edge line of superior supplements scientifically developed by the MMSN
Research & Development Team to maximize a man’s ability to build more muscle, increase energy & endurance levels and enhance
stamina & vitality. Each of the products in the X-SERIES can be used individually but have been designed to work synergistically with
each other so they can be combined for maximum results. Become More Man.
30 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
BEAUTYPICKS By Lisa Maiorana
GIVE HER
Throughout September and October, several beauty and
fashion companies offer fan-favorite limited edition items that
display a pink ribbon – the symbol for femininity, strength and
breast cancer. A portion of proceeds from these products will go
to charities and research foundations that help search for a cure
for breast cancer.
…glow
Thanks to medicine and a change in diet, skin can get parched and flaky, but it doesn’t
have to stay that way. Thankfully, Clinique’s Dramatically Different Moisturizing Lotion+
infuses skin with double the moisturizing power needed to heal dry skin. Bonus: get a
Clinique Breast Cancer Awareness key chain free with purchase. Ten dollars of each bottle
sold will go to the Breast Cancer Research Foundation (BCRF). $38 at Clinique.com
…feel strong
Yoga is a great way to release tension in the body and find peace of mind, so join a class
and take the Forever Pink Yoga mat with you. The lightweight, durable mat comes with a
sticky, non-slip surface that is free of harmful phthalates. One dollar from each sale will go
to BCRF. $21.98 at Amazon.com
…smell amazing
The new fragrance by Coach, Poppy Wildflower, is an edgy blend of florals that are both
elegant and modern to celebrate a woman’s journey through life. Twenty percent of each
sale will go to BCRF. $68 for 1.7 fl. oz. exclusively at Ulta.com
…feel like a lady
Layer on two coats of this non-toxic, water-based nail polish in the color Brave. Tested
safe for those fighting breast cancer, Acquarella by CureDiva has created a limited
edition bottle that is ideal for the perfect mani/pedi combo. One dollar from each polish
purchase will go to Breastcancer.org. $17 at CureDiva.com
…be fashionable
Colorful and chic, this water-resistant wristlet by Hayden Reis is the perfect keepsake
holder for all your valuables at the gym, beach, or while running errands around town.
Twenty-five percent of proceeds will go to Breast Cancer Charities of America.
$32 at HaydenReis.com
…feel refreshed
When the days of chemotherapy are to blame or you just need a quick pick-me-up, dust
Bumble and Bumble prêt-à-powder all over your scalp. The lightweight powder absorbs
oils quickly and leaves you with a fresh scent. FIve dollars from each purchase sold
through the month of October will go to BCRF. $26 at Sephora.com
…feel encouraged
Having a positive motto or words to go by increases your brain’s positive energy,
attracting more positive energy to come your way. This one-of-a-kind ID bracelet designed
by three-time Gold Medal Olympic Volleyball Champion Misty May-Treanor not only does
just that. It also helps keep those wearing it safe with its medical condition engraveable
tag. One hundred percent of the profits will be donated to BreastCancer.org. $39.95
at HopePaige.com
…dazzle
Whether you’re sitting at home relaxing or ready to go on a date, give your lips some
glitz with the Be Legendary lip gloss by Smashbox. The limited-edition shade was created
exclusively to support the BCRF, with five dollars from each purchase going directly to the
charity. $20 at Smashbox.com
and help her ...
Æ
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
AVAILABLE EXCLUSIVELY AT:
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
(with Max Liqui Carn)
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* ||ovoos ||o|g, |o| /osc|os Do||g |xo|cso†
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* 00´ |o|o|o|, So|o c |||oc|vo†
* ¹os|os Do|coos'
If you’re a Max Muscle customer already using the
CORE 4, we’ve got good news for you. The best
products – well, they just keep getting better and
better. This past year we expanded our CORE 4
line by introducing Vit-Acell Energy and
Essential Omega, two products quickly
becoming staples in our customers’
lives. Max Pro, Max Muscle’s best
selling protein supplement for more
than 20 years, is now available in
new flavors. And GlutaMatrix – yes,
it’s still the best choice available for
quick delivery and absorption of
glutamine by your body.
The CORE 4 is the basis for any
sound nutritional program. It
includes daily focus on vitamin
and mineral supplementation,
essential fatty acids, consuming
the right type and quantity of
protein, and re-fueling your
muscles with glutamine, an
amino acid. The CORE 4
will help to balance your
hormones, provide you with
energy, encourage healthy
eating habits, improve
cardiovascular health, optimize
recovery and immunity and ultimately
provide a sense of well-being and happiness.
Immunity, energy, performance and recovery all lead to
results in achieving optimal health. If one is missing,
you won’t get the results you’re looking for.
Incorporating the CORE 4 into your daily life is
the foundation that supports each piece of your
health and fitness program. Whether you’re
getting back to the basics of health or just
starting out, visit your local Max Muscle today to
find out how the CORE 4 can change your life!
Franchise Opportunities Available!
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
AVAILABLE EXCLUSIVELY AT:
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
1
4
2
3
MAXPRO- Consuming enough protein each
day can be the difference between getting results and
not. MaxPro is comprised of a blend of whey protein
concentrate, whey protein isolate and casein protein.
Whey protein is an excellent source of glutamine,
glycine and the branched chain amino acids leucine,
isoleucine and valine. Whey protein transits the
stomach quickly for fast absorption by the intestines,
making it ideal to consume post-exercise to speed recovery. Rich
amounts of glutathione, a powerful antioxidant, are contained in whey
protein. Glutathione is involved heavily in metabolic detoxification, and
levels of glutathione have been shown to decrease with exercise.
Peptides from whey protein have also shown to enhance the activity of
our immune system.
Recently, whey protein has received attention for being effective in
weight loss and reducing body fat. A newly published research study
had this to say about whey: “Healthy, overweight and obese individuals
participated in the double-blind, randomized clinical trial ingesting a
whey protein shake twice daily for 23 weeks. Participants were provided
no dietary advice and continued to consume their free-choice diets
throughout the study period. At the end of the 23 weeks, subjects in the
whey protein group lost statistically significantly more body weight, fat
free mass and waist
circumference compared to
the other groups consuming
a similar soy protein or an
isoenergetic amount of
carbohydrate (placebo).”
Casein protein comprises 80
percent of the protein found
in milk and does not clear
the stomach as fast as
whey protein. It is a slower
digesting protein, often
referred to as a “time-
released” protein, making
it a good choice to add to
whey protein and to
consume prior to bedtime
when you will be in a
fasting state.
GLUTAMATRIX- Glutamatrix is formulated with three different sources of glutamine, each easy
to use and providing individual benefits for our body. GlutaMatrix helps to speed recovery by enhancing
immunity, accelerating muscle repair and improving brain function. Here are some highlights:
s L-glutamine is easily absorbed into the blood stream, allowing for quick absorption and
immune function
* 0|utam|ne pept|des are absarbed |ntact and tr|gger prate|n synthes|s repa|r|ng and recaver|ng
our muscles
* h-Acety|-L-0|utam|ne rep|en|shes bra|n neuratransm|tters after d|ff|cu|t warkauts
* 0|utaMatr|x a|sa |nc|udes 16 grams af carbahydrates (8 af thase cam|ng fram dextrase), wh|ch |s
important for fast and optimal absorption.
VIT-ACELL ENERGY- Vitamins
and minerals play essential roles in most metabolic
processes in our body. They act as anti-oxidants,
co-enzymes and catalysts playing roles in a
number of chemical reactions. Vit-Acell Energy,
which comes in a delicious citrus flavor, is a natural
liquid nutrition supplement that provides 100
percent or more of 13 essential vitamins and
essential minerals. It also contains a natural juice blend
loaded with antioxidants, 100 mg of colloidal minerals and
energizing herbal extracts such as green tea, ginkgo biloba,
grape seed extract, ginseng, citrus bioflavonoid extract, rutin
powder and herperidin extract. Vit-Acell Energy also provides
100 mg of caffeine coming from green coffee bean extract,
guarana extract, yerba mate extract and kola extract making
it a perfect choice for your morning multi-vitamin. Taking a
liquid vitamin offers even more benefits such as:
* 8etter Absarpt|an * 5uper 0ancentrated
* Eas||y ta 5wa||aw * 8etter üt|||zat|an
ESSENTIAL OMEGA- Most of
us know by now how important it is to supplement
with essential fatty acids. Essential Omega is
simply the best way to do it. Some of the features
and health benefits include the following:
* 400 lü af v|tam|n 0
* Pharmaceut|ca| grade f|sh a|| w|th na warry
about mercury, contaminants or fishy taste
* lmpraved heart hea|th
* lmmun|ty suppart
* Ja|nt suppart
* Barmana| suppart
* 5k|n hea|th
* 8ra|n funct|an
And the best part? The taste. You have to taste it to
believe that you can take fish oil without the
unpleasant fishy side effects we’ve all experienced.
Essential Omega is available in Lemon, Pina
Colada and Mango Peach flavors.
34 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By Susan Irby BIKINIKITCHEN
Æ
SALMON – Most commonly
recognized for its omega-3 fatty
acids which promote healthy
VNLQ DQG KDLU WKHVH ¿VK RLO
properties also help transmit
communication between brain
cells.
AVOCADO – Rich in healthy fats,
avocados also are a healthy source of
vitamin E, which studies
show promote
positive brain health
and have been known
to lower the risk of
Alzheimer’s Disease
by up to 67 percent.
FOR BRAIN
POWER
INGREDIENTS
For Avocado Cashew Butter
(makes 2 cups):
1 ripe avocado
2 cups fresh frozen lima beans
2 Tbs raw cashews
1 tsp lemon zest
2 Tbs lemon juice
1 Tbs lime juice
2 Tbs unsweetened non-dairy
coconut “yogurt”
¼ cup water
2 garlic cloves
½ cup fresh basil leaves
pinch sea salt
½ tsp black pepper
1 Tbs extra virgin olive oil or
grapeseed oil
For Salmon and Portobello Stack:
2 4-ounce salmon filets
2 Portobello mushrooms, stem
removed
3 tablespoons extra virgin olive
oil or grapeseed oil
½ red bell pepper, julienned
½ yellow bell pepper, julienned
2 ¼-inch slices red onion
salt and pepper to taste
When it comes to building muscle, strength, weight
loss and even weight gain, there’s a lot of talk about
healthy fats and proteins; what, how much and when to
eat. But, nutrients in foods have a positive impact on the
body that goes way beyond having strong, toned muscles.
The foods we eat can improve our brain power, too.
Not surprisingly, most of the foods that promote a healthy
brain are the foods you’ve heard of before – nutrient-rich
foods such as salmon, eggs, avocado, nuts, seeds, whole
grains and more. But, these foods don’t just enhance
memory and cognitive thinking, they can help repair the
brain after injury.
According to BrainLine.org, proper nutrition plays
an essential role in the recovery from brain injury.
Recommendations include eating smaller meals more
frequently. Additionally, meals and snacks should consist of
lean proteins, healthy fats and healthy oils. When it comes
to brain superfoods, these foods are key whether you suffer
from a brain injury or not:
Eat Smart
Grilled Salmon Portobello Stack
with Avocado Cashew Butter Serves 2
35 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
EGGS – Their high-cholesterol
stereotype may be fading because
there are many health benehts to
eating eggs. One beneht is eggs are
linked to a more stabilized brain.
Properties in eggs enhance the how
of neurotransmitters to and from the
brain, which promotes balance of mood.
NUTS AND SEEDS - Two standouts
in this category are haxseeds and
walnuts, which are the super
nuts and seeds when it comes to
omega-3 fatty acids and brain
health. They rank number one
and two among the world's
healthiest omega-3 rich foods.
WILD
OATS – Oats and
similar whole grains are slow-
releasing carbs, meaning they
provide energy for the body for
a relatively long period of time,
thereby stabilizing blood sugar
levels. Glucose is a main source
of fuel for the brain, so keeping
those levels steady makes a
big difference in how you think,
feel and react to situations.
HERBS (like peppermint and rosemary) – Herbs can also play a
positive role in brain health, as do caviar, sea plants and cruciferous
vegetables like broccoli and kale. Bottom line for the top of your
head – avoid starchy carbs
that slow your body down,
avoid eating big meals that
stagnate your digestive
system and keep blood sugars
as stable as possible with
balanced nutrients found in
lean proteins, high hber foods
and healthy oils. As with
any dietary need or change,
please consult your doctor
for specihc diet requirements
and foods that may interfere
with prescribed medications.
MS&F
Copyright Susan Irby, the Bikini Chef

2014
DIRECTIONS
1. Make Avocado Cashew Butter by pureeing first 13 ingredients in a
food processor until smooth. Chill or reserve at room temperature.
2. Drizzle bell peppers, onion and mushrooms with one to two
tablespoons of olive oil and lightly season with salt and pepper.
Grill on a hot grill or grill pan until grill marks are visible and
vegetables are just tender. Set aside.
3. Coat salmon lightly with remaining olive oil and season with
pepper. Grill on a hot grill or under the broiler in the oven for about
10 minutes per 1-inch thickness or until just cooked through.
4. To serve, spread 2 heaping tablespoons of Avocado Cashew
Butter on one mushroom. Top with red onion, bell peppers and
salmon. Refrigerate unused Avocado Cashew Butter for up to 5
days. Great as a spread on veggies and sandwiches or as a dip.
ABOUT THE AUTHOR: Susan Irby, CFNS, is a certified food healer, award-winning network
television host and radio personality. Susan is the creator of the successful brand, The Bikini Chef, and its recipes
and content. The Bikini Chef promotes “figure flattering flavors” and living a healthy lifestyle through good
nutrition, delicious foods and fitness. Susan is also the creator, producer and host of The Bikini Lifestyles Show.
Visit her on Twitter @TheSusanIrby or online at SusanIrby.com.
Nutritional
Information:
Serving size: 1 Stack
Calories: 303
Fat: 19.8g
Saturated fat: 3.7g
Cholesterol: 0mg
Sodium: 484mg
Potassium: 26.6mg
Carbohydrates: 26.6g
Fiber: 8.9g
Sugars: 4.5g
Protein: 8g
36 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By Alissa Carpio VITALNUTRITION
Æ
If you’ve been reading fitness articles for the
last couple of years, you’re probably aware of the
controversy surrounding grains. On one hand, the
U.S. Food and Drug Administration (FDA) and the U.S.
Department of Agriculture (USDA) adhere to their long-
standing argument that whole grains should be the major
staple in a healthy diet. On the other hand, you have
the Paleo diet, arguing against all grains, as well as the
gluten-free diet, which aims to keep some grains in while
avoiding wheat and its primary protein, gluten.
There are strong arguments in favor of both extremes,
but can there be a happy middle ground? For healthy
individuals, would there be a health benefit to removing
or minimizing grains in the diet? Or posed differently,
would a lack of grains cause a deficiency of necessary
nutrients?
This topic may be viewed from a perspective similar
to a vegetarian versus carnivorous diet. You can choose,
for reasons of personal preference, health or ethics, not
to eat animal products and still get protein and most
nutrients. This article aims to present the information and
let you make a realistic, healthy choice that fits you and
your family’s health and lifestyle.
What Nutrients Do Grains Provide?
First, let's look at the benehts of eating whole
grains. At ChooseNyPlate.gov, it states that ¨grains
provide many nutrients that are vital for the health
and maintenance of our bodies." What nutrients do
grains provide? Let's take a look. The site mentions
dietary hber and four B vitamins including thiamin,
ribohavin, niacin and folate (folic acid). Also included
are three minerals: iron, magnesium and selenium.
!n addition to the above vitamins and minerals,
grains are a quick, convenient energy source,
densely packed with carbohydrates. This makes it an
Making
SENSE of
GRAINS
When it comes to grains, should you go gluten
free, try Paleo or follow FDA recommendations?
We aim to simplify it all for you here.
37 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
easy choice for athletes wishing to fuel
workouts and aid in recovery through
glycogen replenishment.
Now that we know what nutrients
are provided by consuming whole
grains, along with the function of these
nutrients, we can hnd out whether
there are other food sources that
contain these nutrients. The answer to
that is, yes! Just as one who chooses
to adopt a vegetarian lifestyle, if you
decide to limit or eliminate grains from
your diet, measures must be taken
to ensure you don’t develop nutrient
dehciencies.
Amy Burkhart, MD, RD, also known
as The Celiac MD, advises, “Grains
are a signihcant source of calories,
carbohydrate, hber, B vitamins and
minerals such as iron, magnesium
and selenium. Eliminating grains may
put a person at risk for dehciencies in
these nutrients. Supplementing with
foods such as legumes, nuts, seeds
and vegetables will help avoid these
dehciencies. Working with a registered
dietitian is recommended if these
changes will be long term in order to
assure optimal nutritional health.”
Dietary hber is found in many whole,
natural foods such as fruit, vegetables,
nuts and seeds. Liver, red meat,
salmon, yellow hn tuna and chickpeas,
along with eggs, hsh and dairy, are the
richest sources of the B vitamin group.
Leafy greens, beans, lentils, peas and
some nuts are the best vegetarian
sources of vitamins B1, B2, B6 and
folate.
There are two types of iron: heme
and non-heme. Heme iron is derived
from meat sources including hsh,
poultry and red meat. Non-heme iron
comes from plant sources and is added
to enriched and fortihed foods, such
as breads and cereals, and is much
less absorbable than heme iron. Good
sources include lentils, beans, broccoli,
tofu and enriched cereals.
Black beans, kidney beans, hgs
and almonds are excellent sources of
magnesium, while selenium can be
obtained by eating Brazil nuts, halibut,
pork tenderloin, salmon and couscous.
How Grains Help You Exercise
But what about quality complex
carbohydrates to fuel workouts and aid
in recovery? A complex carbohydrate,
by dehnition, simply means a
carbohydrate that consists of two or
more monosaccharide units. Complex
carbohydrates are present in fruit,
vegetables, starches and nuts.
The biggest concern an athlete will
have in reducing or omitting grains
will be macronutrient displacement if
measures aren’t taken to ensure other
energy-dense carb sources are part of
the diet.
For example, if you’re a recreational
bodybuilder typically consuming
200g carbs daily, nixing grains will
drastically reduce that amount unless
you exchange the grains for an
equal amount of carbs from a starch,
vegetable, fruit or nuts.
An exchange of carbohydrate-rich
foods looks like this, with each item
listed containing 15g of carbohydrates.
• Rice (white or brown), 1/3 cup
• Sweet Potato, 1/2 cup
• Corn, 1/2 cup
• Green Peas, 1/2 cup
• Baked Potato, 3 oz.
• Black Beans, 1/2 cup
Max Muscle Petaluma owner and
NESTA Certihed Sports Nutritionist
James Burchell knows a thing or
two about the need to fuel workouts
and recover properly. A former rock
climber and martial artist, James now
focuses on weight lifting as his primary
form of exercise, divided among 4-6
sessions per week lasting 1-1½ hours.
He offered some tips on including
carbohydrate-dense foods in a diet
with little to no grains. “Great sources
of carbs that are grain and gluten free
are starchy roots … including sweet
potatoes, taro, beets, carrots, parsnips,
turnips and potatoes,” says James. He
also lists fruit, peas and beans among
his top choices.
The Great Grain Problem
Why might someone wish to
cut grains from their diet? While
screenings for Celiac Disease are
pretty straightforward, only about
1 percent of Americans are Celiac
positive. Others might experience Non-
Celiac Gluten Sensitivity or digestive
problems when consuming grains. If
you suspect an issue with grains, Dr.
Burkhart offers this recommendation:
“First and foremost, if someone thinks
they are experiencing symptoms when
ingesting gluten they must be screened
for celiac disease and wheat allergy
with appropriate medical tests. This
must be done on a gluten-containing
diet for the results to be accurate. If
those tests are negative, an evaluation
for other causes of gluten sensitivity,
such as fructose malabsorption, should
Quinoa is considered an ancient grain and it is
packed with tons of great nutrients including
magnesium, fiber, folate, zinc, whole protein,
iron, manganese and phosphorus. There are
more than 100 types of quinoa.
Did You Know?
38 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
be undertaken. There is no specihc validated lab test for
non-celiac gluten sensitivity. Gluten sensitivity appears to be
caused by several different factors - all of which are being
vigorously researched. At this time, there is not one single
test to determine whether or not someone has non-celiac
gluten sensitivity."
!ngredients in grains that may present problems include
the well-known protein gluten, which can be marked as an
invader in up to 29 percent of non-celiac individuals. Grains
also contain anti-nutrients lectin and phytic acid. Potential
issues include poor digestion, nutrient malabsorption, allergy
symptoms and more. The controversies surrounding these
ingredients have led to the great debates proposed today,
and the rise in popularity of the gluten-free diet and anti-
grain books such as "Grain Brain" and "Wheat Belly."
Making Grains Great
!f you like the idea of grains but can't seem to stomach
them, you can try keeping a few grains in your diet that will
give the most bang for your buck.
The ¨best" grains are dehned here as those with the most
nutrient content and the easiest to digest. Harvard Family
Health Guide contributor Belinda Dennis states the ¨super
six" grains as amaranth, buckwheat, quinoa, millet, teff and
sorghum. These six are particularly high in vitamins and
hber.
While it's true that some people have difhculty digesting
grains, there are ways to make them easier to digest while
enhancing nutrient bioavailability. Soaking, fermenting and
sprouting are three ways to accomplish this. Overnight
soaked oats is probably the most common example of this.
The result is a soft, quick-cooking grain ready to eat in hve
minutes!
Bottom line if you suspect intolerance to wheat or grains
is to check with a healthcare provider about getting tested
to determine what, if any, sensitivities or allergies may be
present. Then you can work with a specialist or Registered
Dietitian to develop a well-rounded nutrition plan that
ensures you are getting all the necessary nutrients.
Replacing grains with carbohydrate-dense starches, fruits
and vegetables is an easy way to evade potential grain
issues. Preparing grains for easier digestion and maximum
nutrient bioavailability is a great way to get the most out
of your food for both performance and health benehts.
MS&F
ESSENTIAL FATTY ACID COMPLEX
RICH IN OMEGA 3, 6 AND 9




AVAILABLE EXCLUSIVELY AT:
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Nutrition Consultations
Meal Planning
Full Body
Composition Analysis
Call Now to Schedule an Appointment
with a Certified Nutrition Coach
40 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By Matt Cooper CUTTINGEDGE
MMSN'S
PREMIER
ENERGY
SYSTEM
Get the Right Tools For the Job!
Are you dragging? Can’t get into
second gear? Do you simply hnd yourself
having a lack of energy? !f so, you're
not alone. All across the nation, people
report having a lack of energy, which
ranges from simply being a prototypical
morning zombie to interferences with
productivity and quality of life. !n the
past, we've discussed various means
to address these issues, including, but
not limited to hxing vitamin and mineral
dehciencies, adrenal fatigue, poor diet,
depression, sicknesses, or simply hitting
the sack more. !n fact, if you're reading
this on less than eight hours sleep,
bookmark us and take a nap - at least
that's the hrst thing the Centers For
Disease Control and Prevention would
recommend. For those of you still with
us, the miracles of modern science have
blessed the afhicted with even more
solutions. That brings us to today's
option: The Energy System.
The team behind the quality
nutritional supplements and services at
Nax Nuscle Sports Nutrition (NNSN)
has gone above and beyond to create a
complete lineup to cover all additional
bases for energy. Think of The Energy
System as a nutritional pit crew at your
service, designed to get you moving
faster!
Æ
41 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
EMERGE
You may already know about Emerge, MMSN’s body-slenderizing drink
mix. For those who don’t, Emerge combines a blend of unique ingredients
in a convenient beverage format to offer users an effective, tasty option
for fat loss. What you may not know is that Emerge comes in handy as a
potent energy tool, designed to keep you alert, focused and productive. “I
drink Emerge instead of energy drinks, now," maintains Walter Bridgette,
a self-proclaimed Emerge-convert. “First off, it’s far more functional – you
get more beneht. Secondly, it's better for you. And lastly, way more cost-
effective.” The recommended times to use Emerge for the best advantage
would be in the morning and in the early afternoon for smooth,
sustainable energy throughout the day.
FBX
Next in line is Max Muscle's major mainstay: Full Blown
Extreme, or FBX. FBX has been around for a while and still
stands as the most well-rounded pre-workout supplement on
the market. FBX provides a unique blend of energy, focus,
endurance, strength and vasodilation benehts for users. ¨Full
Blown Extreme is my favorite pre-workout on the market,”
says Certihed Fitness Nutrition Coach, !an Powers. ¨!'ll try
other alternatives to switch it up but ! always hnd myself
going back to it without a doubt!” If testimonies like Ian’s
aren’t enough, the mere fact that FBX has largely been
unchanged since it was introduced into the marketplace
should serve as notice that if it ain't broke, don't hx it.
Whereas Emerge will absolutely keep you going at a steady
pace throughout the day, FBX will take you into a healthy
overdrive. This can come in handy after a long day, especially
when the difference between you and getting to the gym is a
little extra push. FBX should be used within 15 to 30 minutes
pre-exercise for maximum effect.
GHTX
While you’re on The Energy System, you may think that the energy
benehts begin in the morning and hnish at the end of the day, but you
better believe that capitalizing on the sleep window is paramount. This is
where GHTX, part of Max Muscle’s X-Series, comes into play. GHTX is one
of the best anti-aging supplements available (along with the rest of the
X-Series), designed to provide users with the best natural support for their
own growth hormone production. This hormone has signihcant regulation
during sleep, particularly REM sleep. This enables us to essentially hit a
biological reset button for adequate energy for the following day, among
other benehts. This is why proper planning must be executed during the
night, just as signihcantly as the daytime.
CONCLUSION & KEY TAKEAWAY
!f you hnd yourself in that segment of
the population that feels low on energy,
The Energy System by Max Muscle Sports
Nutrition is worth checking out. Of course,
a visit to your local certihed htness nutrition
coach to establish proper nutritional,
sleep and training habits is fundamental in
getting on the correct trajectory for health,
wellness and energy. MS&F
• Take Emerge in
the morning and
during the day.
• Take FBX pre
exercise.
• Take GHTX before
bed.
USAGE & BENEFITS
• Be more productive
• Have more focus and drive
• Be more efficient
• Have better workouts
• Boost GH, naturally
• Sleep better
42 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
Increasing Protein Intake Improves Lipid
Profiles When Consuming High-Fat Diets

Scientists from Wageningen University, Wageningen, The Netherlands set out
to evaluate the effects of increasing protein intake, at
the expense of carbohydrates, on lipid profile and body
composition in healthy humans when consuming a high-
fat, hypercaloric diet. A crossover randomized trial with a
parallel control group was performed during the 2 week
intervention period. Results showed a lower plasma
lipid profile during the high-protein period. Researchers
concluded that increasing protein intake, at the expense
of carbohydrates, improves overall lipid blood profile
and significantly lowers fat mass and increases fat-
free mass when consuming a high-fat, hypercaloric
diet. (Rietman A, Schwarz J, Blokker BA, et al. J Nutr.
2014;114:1174-118) MMSN Featured Product:
MaxPro protein powders
SCIENCENEWS By Dr. Phil Harvey, PhD, RD, FISSN, FACN
DHA
6LJQLÀFDQWO\
Improves
*XP 'LVHDVH
2XWFRPHV

Researchers at Beth Israel
Deaconess Medical Center/
Harvard Medical School,
Boston, MA set out to determine
whether DHA supplementation
with low-dose aspirin would
reduce periodontitis in humans.
Fifty-five adults with moderate
periodontitis were randomized to
2,000 mg of DHA or identical soy/
corn oil capsules in addition to
81 mg of aspirin. Research found
DHA supplementation decreased
mean pocket depth and gingival
index. Significant differences were
found between DHA and gingival
crevicular fluid anti-inflammatory
markers hsCRP and IL-1. In
this randomized controlled trial,
DHA with low-dose aspirin
supplementation significantly
improved periodontal outcomes
in people with periodontitis,
indicating its potential therapeutic
efficacy. (Naqvi AZ, Hasturk H,
Mu L, et al. J Dent Res. 2014 Jun
26. Pii: 00220345141125) MMSN
Featured Product: Essential
Omega
Creatine Monohydrate
Supplementation Beneficial
in Soccer Players

Researchers from the University of Sao Paulo, Brazil conducted a study to examine
the effects of creatine monohydrate supplementation on lower-limb muscle power in
Brazilian elite soccer players. This was a randomized, double-blind, placebo-controlled
parallel-group study for 7 weeks during the pre-season. Standard protocol for loading
and maintenance of creatine monohydrate was followed. Researchers found jumping
performance was signihcantly improved by supplementation. Researchers concluded
creatine monohydrate supplementation prevented the reduction in lower-limb muscle
power in elite soccer players during a pre-season progressive training. (Claudino
JG, Mezencio B, Amaral S, et al. J Int Soc Sports Nutr. 2014 Jun 18;11:32) MMSN
Featured Product: Max Creatine
GOLD
SILVER
The Max Muscle Authorized Third Party Program ensures Max Muscle customers that the brands that appear on this
page have passed the requirements in place to become authorized to be sold inside Max Muscle store locations
nationwide. As a consumer you should demand that the products you are ingesting to help you accomplish your
health & fitness goals do what they claim to do and adhere to the current Good Manufacturing Practice requirements
that have been put in place by the Food & Drug Administration.
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44 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
HOTPICKS
TO THE MAXX
MaxxTOR is a scientific
breakthrough formula,
containing the key ingredient
MediatorPhosphatidic Acid,
which has shown to outperform
every significant muscle-building,
strength and fat loss ingredient in
the past two decades. MaxxTOR
also contains L-Leucine, HMB
and Vitamin D3 to deliver the
most powerful mTOR signaling
activator ever developed. Visit
MaxMuscle.com for more info!
AN ENERGY BOOSTER
MiTOR supports the healthy and
optimal energy producing functions of
the mitochondria to power the body.
MiTOR contains the finest CoQ10
available in the world, Kaneka Q10,
as well as Adenosine, D-Ribose, Alpha
Lipoic Acid, PQQ, Quercetin, Malic
Acid and a balanced blend of essential
vitamins and minerals. MiTOR is the
finest formula available to promote the
natural energy production systems within
the body and is non-stimulant based.
Find it at a Max Muscle near you!
COMBAT STRESS
CortiX is an advanced and
science-based formula delivering
comprehensive and superior
quality nutritional support for
healthy cortisol hormone function.
CortiX was designed to reset
cortisol homeostasis and promote
optimization as an effective weight
management and stress defense
modulator. For more information,
visit MaxMuscle.com.
INCREASE SPORTS PERFORMANCE
XT3 is scientifically proven in both aerobic and anaerobic exercises to increase
muscle strength, increase muscle mass, delay fatigue and speed recovery. XT3
is powered by two patented ingredients, CarnoSyn Beta-Alanine and Creapure
Creatine Monohydrate. The synergistic ingredients Citrulline Malate, Taurine,
Aspartic Acid, Ribose, Magnesium and vitamin C also enhance the formula’s
performance. If you are a serious athlete, you need XT3 for enhanced overall
sports performance. Visit MaxMuscle.com for more information.
ADRENAL SUPPORT
Max Muscle's ADRX is a
highly advanced and clinically
validated formula that delivers
comprehensive support for
healthy adrenal function. This
product should be taken post use
of strong thermogenics. Say no
to the negative effects of stress
with this innovative formula! Find
this at a Max Muscle Sports
Nutrition near you!
THE GOOD CARBS
Max Muscle Sports Nutrition’s
Max ACM (Advanced
Carbohydrate Matrix)
with triple carb matrix
technology will provide
you with 40g of pure, high
molecular waxy maize starch,
maltodextrin and trehalose
carbohydrate. Max ACM
supports glycogen loading,
weight gain and athletic
performance. Learn more by
visiting MaxMuscle.com.
s -ITOCHONDRIAL #ELLULAR "IOENERGETICS &ORMULA
s 3UPPORTS (EALTHY -USCLE -ITOCHONDRIA &UNCTIONo
s 0ROMOTES #ELLULAR /XIDATIVE 0HOSPHORYLATION AND
!40 %NERGY 0RODUCTIONo
s 0OWERFUL !NTIOXIDANT TO 2EDUCE /XIDATIVE 3TRESSo
MiTOR’s KEY FEATURES:
m-PRO SERIES UPDATE!
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
MiTOR™ is the newest introduction to the m-PRO Series of products
formulated to work in conjunction with MaxxTOR™. MiTOR™ is a profes-
sional formula from MMSN designed to support the healthy and optimal energy
producing functions of the mitochondria to power the body. Don’t be confused,
as the perception of an “energy” product in the marketplace generally means
a stimulant.
MiTOR™ is clearly not a stimulant, but rather supports the production of
chemical energy within the body to power all living processes. MiTOR™
contains the finest Coenzyme Q10 (CoQ10) available in the world, Kaneka
Q10
®
, and also includes the synergistic ingredients Adenosine, D-Ribose,
Alpha Lipoic Acid, Pyrroloquinoline Quinone (PQQ), Quercetin, Malic Acid and a
balanced blend of essential B-Complex Vitamins and Minerals.
By using MiTOR™ daily you can be assured that you are using
the most advanced and highest quality energy producing
formula available in the marketplace. You will notice the
difference within a few days of use. Best of all it supports the
natural energy production systems within the body and is
non-stimulant based. MiTOR™ is exclusively available
through Max Muscle Sports Nutrition.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
MAXXTOR
POWER
pg. 16
THE
MIGHTY
ASPARAGUS
HEALTH
BENEFITS &
COOKING TIPS
PEOPLE
WHO
INSPIRE
OTHERS
OCTOBER 2014 www.maxmuscle.com
FREE ISSUE! Compl i ment s of:
From Surviving War To
Motorcycle Crashes, These
Individuals Prove They Are
TRUE WARRIORS!
DEREK
WEIDA
Airborne Infantry
Sergeant in the
U.S. Army, 82nd
Airborne Division.
Knee was destroyed
in a gun battle in
Iraq. That didn't
slow him down.
Find his and
other inspiring
stories inside!
FLIP OVER FOR
SEPTEMBER
ISSUE
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
Locations Nationwide. Franchise Opportunities Available.
BEFORE AFTER
“I gained 8.5 lbs. of lean muscle and lost 11.7% body fat. When I
saw the results of my In Body scans at my local Max Muscle
store after only 8 weeks of using MaxxTOR I was floored.
MaxxTOR is an incredible product!””
“My strength has gone through
the roof with MaxxTOR.
In only 8 weeks,
I increased my strength on my
exercises especially on my bench
and squats over 50% all while
dieting down for a
physique show”
Andy Fidino
Eugene, OR
NEW SCIENTIFIC
BREAKTHROUGH!
Guillermo Escalante—Upland, CA
“As a Professor of Exercise Science with over 14 years of bodybuilding experience I can honestly say this
product is an amazing addition to any supplementation program to maximize your results. My personal results
were nothing less than outstanding as I lost 15.1 lbs of body fat (7.5% body fat) and gained 5.1 lbs of
muscle in less than 8 weeks as measured hydrostatically in the Human Performance Laboratory at Cal State
University, San Bernardino.”
“Every time I took MaxxTOR I could feel my strength increase. My bench went from 145 to 215 for 8 reps in the
8 weeks I used this product. I also noticed that my mental focus was tremendous. I was so focused on my
workout. I have never accomplished so much at the gym and I have seen major changes in my body. I have
really noticed how toned my body has become. I have lost body fat and gained muscle which is right on track
with my personal goals. I am hooked on MaxxTOR!”
“When I started taking MaxxTOR, I noticed a dramatic increase in my energy levels. It helped me push past the
burn and get the extra two or three reps that really tear it up. Before MaxxTOR I weighed in at 168lbs with 9%
body fat. I followed a strict diet plan and trained hard every day in the gym using MaxxTOR as my pre-workout.
At the end of 8 weeks, I weighed 175lb with 5.58% body fat! I gained 12lbs of lean muscle and a shredded
3.42% body fat! I’m extremely satisfied with the results I’ve gotten using MaxxTOR and will continue to use it.”
“From the first time I started taking MaxxTOR Iwas hooked. I felt that I could lift all day! I didn’t want to leave
the gym! After the first week, there was a noticeable improvement and it just kept getting better. The number of
plates and sets kept increasing and my weight started to decrease. At the age of 47, I am in the best shape of
my life. I never imagined that I could be this fit & healthy and have single digit bodyfat!”
“While taking MaxxTOR I noticed my strength has increased more rapidly than it had ever before. In only
8 weeks I was able to drop almost 8 pounds of fat and still gain quality lean muscle. In the past I had always
sacrificed lean muscle when losing body fat. This was not the case with MaxxTOR . This is an incredible
product that really works.”
Cody Yahn—Vancouver, WA
Ross Mullaney—Franklin, TN
Alvin Cooper—Dunnigan, CA
MaxxTOR™ is a truly revolutionary and innovative new product from Max Muscle Sports Nutrition that contains the key patented ingredient proven to
significantly increase muscle protein synthesis, muscle size, strength and power while at the same time decrease body fat. Check out what REAL USERS
achieved in only 8 weeks after implementing MaxxTOR into their training program:
Timmy Kenan—Wilmington, NC
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
B
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F
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A
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F
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T
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B
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F
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R
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m-PRO SERIES UPDATE!
NEW MiTOR™!
Designed to stack w/ MaxxTOR™.
SEE OUR AD IN THIS MAGAZINE FOR DETAILS!
Available Exclusively at:

2 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By LaRue Novick • Photos by JamesPatrick.com MAXHEROES
FINDING
A NEW
ÆOn June 23, 2007 during his third deployment to
Iraq, Derek Weida, an Airborne Infantry Sergeant in the
U.S. Army, led a group of soldiers on a nighttime raid
to a darkened house. As the rifle team leader, he would
have to be the first through the door. Before entering,
the team heard the men inside waking up and charging
their weapons. They knew they were headed into a gun
fight. No sooner had Derek charged through the door,
when an insurgent sprayed AK-47 fire at him. Derek went
down immediately, his knee blown out from gunfire. His
team rushed over his body to capture the men inside
and complete the mission. Later, Derek was flown to
Walter Reed Army Medical Center in Washington D.C.
where the doctors attempted to piece his knee back
together. Several months and many failed surgeries
later, he was medically retired from the Army. "It was a
crushing blow because I wanted to live out my days in
service of my country and alongside the brothers I loved,"
said the 28-year-old veteran who now lives in St. Paul,
Minnesota.
DARK TIMES
Having completely lost his sense of purpose, Derek
went through some dark days of depression and
anger for nearly two years during which he turned to
alcohol and thoughts of suicide as the only way out.
"I simply didn't want to live not being able to be a
soldier," he said.
Then in December 2010, Sean Endlsey (a friend
Derek served with) challenged his followers on
Facebook to do a Tough Mudder event the following
June. Derek was intrigued and asked his friend if
he could join him. "From then on, he really took me
under his wing and helped me recover my life," Derek
said. "Training for the Tough Mudder had a huge
positive inhuence on me. ... Just having something
to look forward to made all the difference. And we all
know that exercise has its own special way of healing
the mind."
TURNING POINT
Derek considers competing in the Tough Mudder
as his true turning point, and he gives all the credit

Training for the
Tough Mudder had
a huge positive
influence on me.
... Just having
something to look
forward to made
all the difference.
And we all know
that exercise has its
own special way of
healing the mind.

– Derek Weida
3 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
to his friend Sean. During the Tough Mudder,
Derek blew out what was left of his injured
knee. The doctors with the U.S. Department of
veterans Affairs (vA) hnally agreed to amputate
his leg, something Derek had requested from the
beginning. Having a prosthetic leg changed his life.
"The past two and a half years have been amazing
for me," he said. "Sure, being an amputee is tough,
but it's so much better than what I was dealing
with before. There are no limitations to what I can
do now and it's nice to have regained that control
of my own progress and life in general."
A NEW FUTURE
The experience of training for the Tough Mudder
and having a friend encourage him along the way
helped Derek see that he could possibly fulhll a
need for other soldiers returning from service. He
decided that he wanted to open a gym for vets.
"!t's hard to hnd a new purpose after the uniform
and I had the huge hole that goes overlooked of
being of service to others," Derek said. "[The gym|
will be a great place to build a new community of
veterans. ! want to see that nobody feels alone
once they return home (in my area of reach)."
Derek spoke about his dream to open such a
gym on the news and someone was listening.
"Anytime Fitness, the world's largest co-ed htness
club chain, learned about Derek Weida and his
dream to open a gym employing and catering to
veterans via a local television news story," said
Nark Daly, National Nedia Director for Anytime
Fitness. Nark explained that Anytime Fitness CEO
Chuck Runyon was so impressed with Derek that
he invited him to meet with several company
executives and shadow top-performing club
owners across the country "to see if there was a
way for Anytime Fitness to help [Derek| achieve,
and perhaps expand upon, his dream. Details
won't be announced until Anytime Fitness' annual
conference in mid-September. But look for [Derek|
to open his dream gym, a very special Anytime
Fitness club, in the very near future," Nark said.
Derek is also in the process of building a non-
proht called The Next Objective to help veterans
be able to pay for gym memberships and training.
"! think keeping vets ht and focused on a goal
ahead of them can be great for the reintegration
process – moving forward instead of dwelling on
[the past|." The non-proht's ofhcial Facebook page
should be up and running by September 1st. And
the website, TheNextObjective.org, should be
operational before the end of the year.
"Ny greatest challenge has been hnding a new
purpose," Derek admitted. "It took me six long
years, but with the gym and nonproht, ! am hnally
hopeful and looking forward to my new future."
MS&F
What advice do you have for others who
have lost a limb? Don't be afraid to challenge
yourself, to take risks. Don't be too hard on
yourself. If you're trying to do something new and
you fail, don't beat yourself up over it, you'll get
there. Don't let the things you can't do stop you
from doing the things that you can.
Who are your role models and why? My
role models are too many and they're all the men I
served with, guys I'm friends with that are currently
serving. I just have such a love and respect for the
soldiers I know and they keep me driving forward.
What kind of music do you listen to
when you work out? I listen to metal and the
occasional Katy Perry. :-) My favorite band to work
out to is As I Lay Dying.
Do you have a favorite workout you like
to do? I'm very classical in my approach to weight
lifting. When I was a teenager, I was inspired my
Arnold Schwarzenegger's Pumping Iron movie so
my workouts are generally of that style of training.
However, I do love to do some functional circuits a
couple times a week. My training really depends on
what my goals are. If I'm training for an event like
Tough Mudder, I'll add more cardio. Otherwise, I like
to just lift heavy things.
Photos shot at Levels Fitness in Arizona: LevelsFitness.net
4 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
MAXHEROES By Rochelle Marapao
SURVIVAL
OF THE
FITTEST
Two things happen when you’re faced with
a life challenge: you either give up or fight
back. This month, we introduce you to five
members of our Max Muscle family who share
a common bond: during the toughest moments
of their lives, they didn’t give up, instead they
fought back, won, and discovered strengths
within themselves they never knew they had!
Audrie Rodriguez, 44
Residence: Cordova, Illinois
Max Muscle Home Base: Moline, Illinois
MM Go-To Person: Scott Herkes
Occupation: Office Administrator
Goal in 5 years? To be able to dance again – in heels!
Celebrity Crush: Lou Ferrigno
March 5, 2014 changed Audrie Rodriguez’
life forever. She had just dropped her son
off at school and was on her way to work.
Halfway there, she hit a patch of black ice,
causing her to lose control of her car, slide
into the oncoming lane and collide with
another vehicle. The impact of the collision
forced Audrie to the small space below her
steering wheel. Trapped, it took three fire
departments 45 minutes to extract her from
her completely crushed vehicle using the Jaws
of Life.
The accident left her with major injuries: a
dislocated right ankle, shattered left femur and
humerus, and her lower mandible was broken
in three places. Audrie was taken to a nearby
hospital where she was stabilized and then
airlifted to Iowa City University Hospital to
begin her recovery process.
Multiple extensive surgeries were needed
to repair her broken bones. But she credits
her participation in the 2013 MaxForm
Life Challenge contest as the reason she
survived her accident. Audrie lost close
to 60 pounds of body fat and gained 40
pounds of muscle. “The collision pushed the
whole front end of my car to the back seat,”
she says. Losing that weight and being in
good physical shape allowed her to fit in
the space under the steering wheel, which
ultimately saved her life.
Audrie’s jaw had to be wired shut
for eight weeks and she was put on a
liquid-only diet. Thankfully, Max Muscle
owner Scott Herkes came to the rescue
and provided protein and supplements to
help her with the recovery process. “He
brought me Max Isolate and Vit-Acell,” says
Audrie. “I’ve continued with my protein and
vitamin supplements and the doctors cannot
believe how well I am recovering. I would
not be here today without Max Muscle. I
am excited to get back into the gym at full
speed…I am reaching for the stars!”
PHOTOS TOP TO BOTTOM:
1. Audrie in front of her favorite Max Muscle store.
2. Audrie's car after the accident.
3. Audrie in the hospital. "I would not be here today
without Max Muscle," she said.
Æ
Æ
5 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
In late 2010, Brazilian Jiu-Jitsu athlete Adam
Schembs injured his shoulder while working out
with a trainer at the gym. The injury required
surgery to repair a torn labrum and clean up
painful bone spurs. Two screws were also
placed to stabilize the roof of his shoulder.
Adam was patient during the healing process
and returned to the gym after a normal
recovery and rehabilitation process. To be
expected, he wasn’t quite where he was pre-
surgery and experienced constant soreness and
fatigue.
Max Muscle Walnut Creek owner Kenny Tali
suggested Adam try Max Glutamine, MaxPro
Protein and Max ARM. The products worked
wonders. “I immediately saw a change in how
I felt during and after workouts,” says Adam.
“And with the help of those products, I was
able to return to Jiu-Jitsu training in October
2011.” Adam began competing in January
2012, placed in the top of his divisions, and
was even promoted to blue belt.
Seven months later in August, Adam was
plagued with a knee injury that sidelined him
Adam Schembs, 35
Residence: Concord, California
Max Muscle Home Base: Walnut
Creek, California
Noelle Rockwell, 28
Residence: San Ramon, California
Occupation: Sports Nutritionist/
Weight Loss Consultant/Master Trainer
at 24 Hour Fitness; Fremont, California
Max Muscle Home Base: MM San
While training for her first NPC
competition, Nicole Rockwell
dove into contest prep with no
coaching, blind ambition and
100 percent effort. She took
advice from gym friends on how
to cut carbs and water and how
to deplete. “I placed 6th in the
show, but the costs were not
worth it,” she says. “None of
the advice I’d received was the
right or healthy way to do things.
I had the typical rebound that
made me devour everything in
my path for the following month
post show. My body rebounded
back to a less desirable weight.”
Despite the weight gain, Nicole was bitten by the competition bug and decided to hire top
local coaches to help her get back on stage again. Something crazy started to happen: her body
suddenly stalled mid-contest prep, refusing to drop any more weight leaving her and her coaches
baffled. Instead of making improvements to her physique, her body was not responding to the
training and diet. The setbacks were frustrating and disappointing for Nicole as she was not
ready to step on stage for competition.
In 2012, Nicole started her own prep yet again for another show. “By this time, I was a
certified sports nutritionist and had other certifications under my belt, so I felt confident to try it
on my own,” she explains. “What I didn’t know was that the damage had already been done.
from competition. This time around, he suffered
from a completely torn ACL, torn meniscus and
damaged LCL that required extensive reconstructive
surgery. He was disappointed, again, but patient.
“I continued to take Max Glutamine, Max Pro
Protein, Max Joint Relief, ZMA, Essential Omega
and Max Complete to help me recover and
rehabilitate,” Adam says.
In October 2013, one week shy of the one
year anniversary of his surgery, Adam returned to
competing in Jiu-Jitsu, winning two gold medals
at the U.S. Open. This year, he has continued in
competition to win several tournaments and make
a name for himself in the sport. He shows no sign
of stopping and credits a good support team and
Max Muscle products for helping him to be at his
best.
Goal in 5 years: Married, kids, and hopefully,
a brown belt in Brazilian Jiu-Jitsu
Who or what is your motivation to
lead a healthy lifestyle? My health is my
motivation. After an injury playing football in
college and breaking my leg, I took 12 years off
from training and realized at age 29, I felt horrible.
MM Go-To Person: Kenny Tali
Favorite MM Products: MaxPro Protein, Max
Glutamine
2 words to describe you: Determined, Goofball
Mateo and MM Blossom Hill San Jose
MM Go-To Person: Jason Mayol at MM
San Mateo, Chris Law at MM Blossom Hill
San Jose
Favorite MM Products: Max Cleanse
and Lean, Max LiquiCarn, Cortix
Nicole’s endocrine system, through repeated cycles of crash dieting
mixed with double days of cardio and heavy weight training sessions, had
begun to fail. She started to suffer from fatigue, nausea, vomiting, hair loss,
amenorrhea (missed periods), intolerance to hot or cold temperatures, dry
cracking skin, zero libido, depression and weight gain despite the fact that
she was working out for three hours a day in a caloric deficit. She had seen
different specialists from an internal medicine doctor to an endocrinologist
to an OB/GYN, all of whom were incorrect in their diagnoses. In the
meantime, Nicole’s weight had gone from 155 pounds to more than 220
pounds and was averaging a scale increase at 1.2 to 1.8 pounds daily.
Thanks to a friend’s referral to a naturopathic doctor, Nicole’s condition
was finally diagnosed. She suffered from adrenal fatigue. Her adrenals
were not producing the cortisol levels that they should have been to battle
the stress she was putting on her body. This set in motion a chain effect
of symptoms that circled around metabolic damage, a condition where the
nervous, endocrine and immunological systems lose their ability to function
properly due to extreme weight loss measures or repeated dieting. Many
tests were administered to check hormone levels and efforts were made
to repair the functions of her adrenals, thyroid and pituitary, stabilizing
and resetting them. With a good support system, the help of her doctor
and a metabolic coach, Nicole was able to come out of metabolic damage,
although it hasn’t been easy.
Today, Nicole’s hormones are stable and she has continued her training
and discovered a love for powerlifting. As for stepping out on the stage to
compete, she says, “I’m not worried about that. Right now, I’m living and
loving life, and food!”
6 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
The year 2010 was a significant turning point in Joseph
Villegas’ life. At 28, he was obese and unhappy. He was not
comfortable with the way he looked on the outside and it
affected the way he felt about himself on the inside. Joseph’s
physical size added to his insecurities, causing him to avoid
certain social settings, people, and public places. But, enough
was enough. One day, he made a courageous decision to
face a longtime fear – stepping onto a scale. “It was a
difficult reality to face, but I had to be honest with myself.
It was both a shock and not a shock to weigh in at 323
pounds. I was at my heaviest and most unhealthy,” he says.
“I was tired of living my life feeling ashamed of myself. This
wasn’t how my life was supposed to be. Stepping on that
scale was the start of a new beginning for me. I decided that
every day after that, I would put my best foot forward, get
healthy, change my lifestyle and attitude for the better.”
With a positive frame of mind, Joseph took small steps
in the right direction. He became a little more active and
mindful of what he ate. But in 2011, the positivity was
short lived and another setback had occurred. Joseph had
a heart attack, which terrified him, but motivated him to
December 21, 2012 was the scariest night of Heidi Case’s life – it was the night she had a stroke. While getting ready for bed
that evening, she didn’t feel right. “I remember thinking my legs felt very wobbly, and I wasn’t sure I would be able to pick them
up to slip on my pajama bottoms,” she recalls. Then something strange happened. As she lifted her leg, Heidi lost her balance and
fell into her bathroom door. “Thankfully the slamming of the door alerted Chad (my husband) that something was wrong. By the
time he opened the door, I fell into his arms, and he noticed that my face was drooping, and I had no use of the left side of my
body.” Chad realized that his wife was having a stroke and immediately called 911.
By the time Heidi arrived at the hospital, her speech was slurred and she still had no movement on her left side. She was
administered TPA, a clot buster drug, and within thirty seconds, she had all mobility back to her left side, her face started
to recover and she was able to speak. Heidi spent the next two days in ICU without permission to leave her bed as she was
considered a “fall risk.” “This was hard for me to comprehend. How could a healthy 35 year old have a stroke?” she asked.
“I was scared, sad, embarrassed and confused. My body had never failed me. I teach fitness classes and am a former college
basketball player.”
Extensive testing and MRIs revealed that Heidi’s brain was good, but a PFO (patent formation ovale) was found in her heart.
“Every person is born with a hole in their heart,” she explains. “And for 75 percent of the population, the hole closes, but for 25
percent, it doesn’t.” Meanwhile, the after effects of the stroke left Heidi exhausted. Her left side was weak and she wasn’t able to
go to the gym or teach her classes for months. She also suffered from panic attacks, something that she never experienced before
and which she describes as, “Almost as scary, if not scarier than the actual stroke.”
Her doctor scheduled PFO closure surgery three weeks after her stroke on January 10, 2013. The procedure included going up
through her femoral artery and implanting a mesh device that would close the hole while still allowing blood flow to pass through
her heart. The surgery was a success, and to Heidi, it was the first step in diminishing the severity of the panic attacks.
When asked about her life today, post-stroke and heart surgery, Heidi looks back with gratitude. She has continued her active
lifestyle and her role as wife and mother to a beautiful family. “I am thankful for the stroke,” she says, “because it happened
at a time when Chad was home and able to help me. Post-stroke, I learned a lot about myself and learned to listen to my body,
something I’ve never been good about. God had some lessons for me, and he needed to slam me into the bathroom door to get
me to pay attention - I thank God every single day I’m alive.” MS&F
Joseph Lambert de Luna Villegas, 32
Residence: Pacifica, California
Occupation: Dispatcher
Max Muscle Home Base: San Mateo, California
Favorite MM Products: Max Liquicarn, MaxPro Protein, MaxPro BCAAs
Goal in 5 years? To be better than I am today!
Favorite cheat meal? Bravo Pizza in San Francisco
Favorite healthy meal? Adobo marinated steak
continue to become healthy. “I was only 29
years old and too young to have a heart attack,”
he recalls. “I knew I had to keep going and not
let anything stop me. I was determined to stay
alive.” Although his activities were limited for
a while due to his condition, Joseph focused on
remaining positive and looked forward to getting
back into the gym.
When his doctor gave him the green light to
resume physical activity, Joseph started training
again celebrating each milestone along the way.
With the help of Jason Mayol of Max Muscle
San Mateo, he continued to train consistently
and eat healthy foods. Joseph’s commitment
to a fitter lifestyle has paid off as he’s lost an
amazing 126 pounds! “Focusing on not just
losing the weight, but becoming a better, more
self-confident person feels good,” he says. “I
could not have accomplished my goals without
the love and support of my family, friends and
Max Muscle.”
Heidi Case, 35
Residence: Lincoln, Nebraska
Occupation: Fitness Instructor (kickboxing
and bootcamps), Co-Franchisee of Max
Muscle Lincoln, Domestic Engineer
Max Muscle Home Base: Lincoln, Nebraska
MM Go-To Person: Chad Case
Favorite MM Products: FBX, Cleanse &
Lean, Orange MaxPro
3 words to describe you:
Compassionate, Driven/Athletic, Humorous
Goal in 5 years? Motivational speaker
Favorite workout song on your iPod:
Need You Now by Plumb
Quote: “That which does not kill us, only
makes us stronger.”
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
*Cannot be combined with Frequent Buyer
Points or any other sales. Certain product
restrictions may apply. Talk to your
Max Muscle Certified Nutrition Expert for
more details.
OFF!*
8 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By LaRue Novick • Photos by Jesse Carr MAXHEROES
ACCEPTING
THE PAIN
& BECOMING A
WARRIOR
Æ
Rich Carr, 50, and his daughter, AnneMarie Carr, 12, hopped on
Rich's Harley Davidson to head to a rodeo about 40 miles from their
family ranch in Orting, Washington one September afternoon. The sun
was shining, the wind was rushing over them – it was the perfect day.
Then Rich saw a woman in a Chevy Malibu speed through a stop
sign. He swerved to get out of her path, but they struck. Hard. The
impact sent Rich and his daughter flying into the ditch. Both motorcycle
and car were completely mangled from the violent collision.
Rich, who handles marketing strategies and manages digital
properties for Max Muscle Sports Nutrition corporate, said he
remembers very little while lying in the ditch waiting for help to come
as he was in and out of consciousness. “I remember [AnneMarie]
screaming, ‘My leg! I can’t straighten my leg!’ And I remember
feeling very good at that moment.” She’s alive, he had thought. “I
also remember looking down at my right leg, which was extremely
disfigured, more like a series of S-curves than a leg,” he said.
Rich’s wife, Jessica, and son, Jesse, were the first on the scene as
they had left shortly after Rich and AnneMarie, headed for the rodeo
too. Jessica immediately took total control of the accident scene while
Jesse called 911, kept the hysterical driver of the Chevy Malibu away
and took photos of everything. Rich was taken to Harborview Medical
Center at the University of Washington and AnneMarie was taken to
MultiCare Tacoma General Hospital. For the rest of this story, we’ll
let Rich tell you in his own words what happened and how he and
AnneMarie navigated through this horrible nightmare.
MS&F: Tell us the details of your hospitalization, the extent of
your injuries, and about your daughter’s experience?
RC: AnneMarie suffered a broken right femoral head, broken hip,
and shattered right shin. She was in the hospital two-weeks before
going home. My right side, from foot to shoulder, had major trauma
throughout, basically crushed from the impact. My right arm suffered
what’s called an ‘Avulsion’ where all the muscles, nerves and bone
were torn from my right shoulder. The skin held it all on the body, but
it was not connected. In the hospital, I remember seeing my bicep
down by my elbow. I broke all my right ribs.
The angle and point of impact was centered at my right ankle/
shin. The force shot my right femur through my pelvis and back
through my right glute, shattering my hip and causing severe muscle
and nerve damage. All four ligaments surrounding my knee were torn
from the knee completely. Everything below my knee was crushed
but not completely torn from my body. The back of my ankle was
pushed through to the top of my foot. I also compressed a few
discs in my neck, had a concussion, hernia, and had to have several
blood transfusions. In the 45 days following the accident, I had nine
surgeries including having to go back to another hospital three days
after getting home as my gallbladder gave out from the various
impurities going into my body throughout everything.
MS&F: You have said that supplementation with Max Muscle
supplements helped you in your recovery. Can you explain how?
And what supplements did you use?
RC: Both AnneMarie and I were told, several times from doctors
in different hospitals that our survival was due, in great part, to
our musculature and physical htness. AnneNarie played for Team
USA Soccer’s U13 tournament in Europe the month prior to the
accident. She’s also the Washington State High Point Leader in 4H
and a very accomplished equestrian. I work out regularly, am a
Team Roper (heeler) and am very active. Because of our lifestyle,
supplementation is essential. Our regular stack is basically the Core
4 from Max Muscle (protein, glutamine, vitamins and essential fatty
acids). I further supplement with 2TX, Green Synergy and Salmon
Oil. Lifestyle, as the doctors said, often is the difference between life
and death in severe trauma accidents and thankfully, the journey I
started with Max Muscle nearly seven years ago paid off big time on
this day in September.
MS&F: What was your greatest challenge during the recovery
process and how did you overcome it?
RC: ! would have to say not seeing AnneNarie, at hrst, was the
toughest thing. I don’t remember it fully, and hear the story through
my wife, but when she was released and brought to my hospital to
visit me, my outlook was much better. For a little over two weeks

Fortunately,
providing my
body with the
best fuel and
supplements
provided me
with a second
chance at the
whole shebang.
I found the
whole experience
empowering....

– Rich Carr
9 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
my leg was still attached in the hospital as
they wanted to see if it would start blood
how again, or what they call `declare.' !t did
not. Each day the pulse weakened, and each
day the pain increased.
Pain management was probably the tough-
est obstacle as ! do remember incredible
pain and being amazingly hot throughout. !
was, of course, heavily medicated. However,
the pain seemed to cut through everything
like a laser. ! remember playing games with
myself...one called `Accept The Pain' to see if
! could just `take it.'
When they told me that they would likely
have to amputate, ! was basically expecting
it. ! still had that vision of the corkscrew
right leg in the ditch, and !'d never come
near to feeling the pain ! had been living
through in the previous couple of weeks,
so ! was sort of happy for them to take
it. ... Fortunate for me, the doctor assigned
to my case was Bruce C. Twaddle, the Chief
of Sports Nedicine at the University of
Washington. He explained to me that ! had
a good chance at a `fairly normal' life upon
recovery, which should take 18 months or
more.
Seventeen days after the accident, ! had
my leg amputated below the knee, my knee
rebuilt, and my arm reconnected to my
body. The arm took the longest to repairf
connect as there was a good deal of nerve
damage and the various arm muscles all
had to be found, stretched and connected in
place with more than 30 titanium hooks.
Rich's recovery is nothing short of a miracle. He's excited to
learn all the things he can do with his prosthetic. He works
out, runs (sometimes with his daughter as pictured here), rides
horses, ropes, and manages a ranch and a full-time business.
Rich suffered
multiple injuries
and endured
several surgeries
during his lengthy
stay at the
hospital. He never
once felt like
giving up.

Lifestyle, as the
doctors said, often
is the difference
between life
and death in
severe trauma
accidents and
thankfully, the
journey I started
with Max Muscle
nearly seven years
ago paid off big
time on this day in
September.

– Rich Carr
10 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
MS&F: What has been the 'silver lining'
in all of this?
RC: I now enjoy great parking everywhere,
any time of day, and my socks last twice as
long. Seriously though, there are a number
of things that came from this accident that
were great. First of all, my wife and son
– they are the strongest people I know.
Secondly, the process I went through. You
don’t just 'get well.’ In working with Max
Muscle, you learn the power of a plan. Like
Nutritional Planning, Recovery Planning is
basically the same thing. When you start
out, it sucks. As you move along, it gets
easier. After a while it’s easy to look back
and see incredible process.
My biggest concern was not so much my
leg - it was gone and ! hgured !'d learn to
get along with a prosthetic in due time. I
was more concerned about my arm. It was
immobile for four months and I couldn’t
even hold a coffee cup when I started. At six
months I’d recovered better than Twaddle
thought I would at 18 months. At 8 months
I was throwing a rope again and riding
horses. Today, I can jog, rope, do perfect
plank pushups and am, in general, about 90
percent of where I was when this woman
ran the stop sign. I exercise daily again,
walk several miles each day, and when fully
dressed most people don’t know anything
ever happened. Undressed I look like a
patchwork quilt on my backside, but even
those scars are rapidly disappearing (Yay
Essential Oils).
I never placed any of this on social media
and actually told very few people outside
of family and some close friends. One
of those friends, Kristin Wood, a Max
Muscle Franchisee in Las Vegas, Nevada,
called me and said, "Glutamine is your
friend." I consumed about four times the
recommended amount for the hrst six
months of recovery. Some say I lost a year,
but I think I gained a life, appreciation
for lifestyle and diet, and a newfound
respect for what a family can do under dire
circumstances.
MS&F: Was there ever a time that you
felt like giving up or felt defeated?
RC: Never. It seems odd, but I got a ‘redo’
on damn near everything. I had to learn to
walk again, jog again, lift a copy cup, rope
a steer from horseback, etc. I found out
that when muscles and nerves are torn from
the body that ‘muscle memory’ no longer
exists so learning that again was sometimes
frustrating, but more amazing at how fast
the body responds if the body is taken care
of. We grow our own beef, pork and chicken,
have a huge garden, and supplement with
the best. Fortunately, providing my body with
the best fuel and supplements provided me
with a second chance at the whole shebang.
I found the whole experience empowering
and spent most of my down time ‘drugged
and on my back’ developing a new web-
based online education platform entitled
Carricula.com, which recently went live and
has already shown great promise.
MS&F: How has it been learning to walk
again with a prosthetic? And how quickly
did you get back to your normal activity
level? Also, what is your ‘normal activity
level’ these days?
RC: I was again fortunate because my
Prostheticist also supplies soldiers from
nearby Fort Lewis Army Base and McChord
Air Force Base (JBLM: Joint Base Lewis-
McChord) with prosthetics and developed
what is known as the `Davidson Nodihed
Cheetah,' a carbon-hber leg made famous by
‘The Bladerunner’ in the Olympics. I had the
old-fashioned ‘peg leg’ prosthetic to begin
with, but in February received the Cheetah.
Night and day.
Shortly after getting htted with this leg
I was riding horses, walking stronger and
feeling inhnitely more comfortable. Because
of its design, I can now 'feel’ the ground and
am in great comfort. Literally every day, just
like when working out with weights, there
is some 'gain’. That mentality just keeps
me going simply because it’s the process
of it all. It’s why Nutritional Plans work if
followed. ... You just set a goal and trust the
plan.
My typical day is I wake up, do farm
chores, take my labs for a walk through
the woods and by the river (a couple of
miles), put in a full day at my business
(Carr Knowledge Interactive Marketing),
garden, do something with horses and/or
cows, work out in my home gym, and then I
typically cook dinner and hang out with the
family after evening farm chores. Weekends
are generally chasing my kids around High
School Rodeo, 4H or at the cow-sorting and
roping events we hold at the ranch.
MS&F: What advice do you have for
people going through something similar?
RC: 1. Get or stay in shape. It’s not all
about appearance. It’s life-saving.
2. Develop a realistic goal and a
plan. Follow it. Never alter. Celebrate the
milestones no matter how small. (I went to
the bathroom by myself today!)
3. Don’t ‘give up. There’s no reason to
stop achieving even if the achievement is
minute. When you’re knocked back to the
point of seemingly no return, you can always
return, stronger in one way or another.
MS&F
Rich is back to working out regularly and is really
enjoying his new prosthetic leg that allows him to do
so much more than he ever thought possible.
That Everyone’s Talking About!
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Locations Nationwide. Franchise Opportunities Available.
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When you purchase
all 3 items!
LIFE
*Cannot be combined with Frequent Buyer Points or any other sales.
Certain product restrictions may apply. Talk to your Max Muscle
Certified Nutrition Expert for more details.
s %SSENTIAL /MEGA—by MMSN is a unique blend of the
essential omega-3 and omega-6 fatty acids along with
the omega-9 fatty acid. The health benefits of these
fatty acids are numerous.
s 6IT!CELL—gives you a high potency, great tasting way
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13 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
FOODFOCUS By Karen Morse, MPH
The name asparagus comes from
the Greek word meaning “sprout”
or “shoot.” Asparagus has been
cultivated for more than 2,000 years,
though growing this vegetable is no
easy task. A crop takes two or more
years to become established, and
each stage of the process involves
manual labor by workers. Once
established, though, this popular
vegetable can grow up to seven
inches in a single day!
These vitamin-rich stalks boost your
health in numerous ways. Check out
our tips and tasty recipe for easy
ways to enjoy this mighty superfood.
HEALTH BENEFITS
Asparagus is a great source of B vitamins, including vitamin B1 (thiamin), B2,
niacin, choline, vitamin B6, folic acid and pantothenic acid. B vitamins help your
body transform the energy you get from food into adenosine triphosphate (ATP),
the kind of energy your cells need to keep everything from your brain cells to
your nerve cells in tip-top shape.
At only about 26 calories per cup, asparagus serves up 67 percent of your
daily recommended amount of vitamin C, vitamin A for eye health, high levels
of vitamin K for strong and healthy bones, as well as a healthy dose of hber and
other necessary nutrients.
BUYING TIPS
Choose hrm, bright-green stalks with tightly closed tips. Similarly-sized spears will
cook at the same rate, so look for bunches where the stalks appear to be about
the same diameter.
Jumbo spears are just as tender as thinner ones – it is actually the bright green
hue that determines tenderness. The greener the spears, the more tender they
will be.
DID YOU
KNOW?
Thicker
spears are
actually more
succulent,
containing
higher
levels of
carbohydrates
than the
thinner
spears.
Source: California
Asparagus Commission
Æ
Mighty
14 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
California Asparagus
Risotto with Shrimp
and Lemon
(Serves 6)
Ingredients
• 1½ pounds large California asparagus, trimmed
• 4 cups chicken broth, preferably reduced salt
• ½ cup chopped shallot
• 2 tablespoons olive oil
• 1 cup arborio (short grain) rice
• 1 teaspoon finely chopped lemon zest
• ½ cup dry white wine
• 1 pound rock shrimp
• Salt to taste
• Freshly ground pepper to taste
Instructions
1. Put asparagus into a large skillet of salted,
boiling water. Return to a boil; boil until tender-crisp,
about 3 minutes.
2. Drain well; spread on paper towel to cool. Cut
into 1-inch lengths; reserve.
3. In a small saucepan, bring broth to a simmer;
reduce to lowest heat possible to keep warm.
4. In a larger saucepan, saute shallot over medium
heat in olive oil until soft, about 3 minutes.
5. Stir in rice until well-coated with oil. Cook rice,
stirring constantly, another minute or 2 until rice is
opaque. Stir in lemon zest.
6. Deglaze with white wine, stirring constantly.
Stir in 1/2 cup hot broth, cook over medium heat,
stirring constantly, until broth has been absorbed
and mixture thickens. Risotto should cook at lively
simmer; adjust heat as necessary.
7. Continue process, using half cup hot broth at a
time, making sure rice absorbs liquid before adding
more. Continue adding broth. When rice is just
tender, stir in reserved asparagus and shrimp. Cook,
stirring constantly, until shrimp is pink. The risotto
should be very creamy not soupy nor gummy.
8. Season to taste with salt and pepper.
Source: Recipe from The California Asparagus Commission
Thicker spears are perfect for throwing
on the grill or roasting in the oven,
while thinner spears are best to cut
and use in dishes such as stir-fries.
HOW TO COOK
Asparagus can be enjoyed a number
of ways: steaming, grilling and
roasting to name a few. Cooking times
vary depending on the diameter of
your spears. Here are a few cooking
methods to try!
Microwave (3-5 minutes)
Arrange asparagus in a microwave-
safe dish with tips facing towards the
center. Add a very small amount of
water to the bottom of the dish – just
enough so that the spears will steam.
Cover the dish with plastic wrap,
leaving one corner open to allow steam
to escape. Microwave on high for 3-5
minutes. Let stand about three minutes
before serving.
Stir-Fry (3-5 minutes)
Cut asparagus spears diagonally into
1-inch pieces, taking care to keep the
tips whole. Heat a tablespoon of your
favorite oil that stands up well to heat
(sesame oil is a good choice). Add
asparagus and stir-fry for 3-5 minutes.
On The Grill (8-10 minutes)
Coat extra-large asparagus spears
with olive oil and season with sea salt
and freshly ground black pepper. Place
directly on the grill, turning several
times until spears become tender.
PREP TIP
Instead of using a knife to trim
asparagus spears, snap off the bottom
of each spear one by one. The stalk
will break where it naturally begins to
get tough.
WHAT’S THAT SMELL?
Depending on which study you read,
between 22 percent and 50 percent
of the population report having foul-
smelling urine after eating asparagus.
The odor is thought to be due to a
sulfur-containing compound called
methanethiol that is produced as
asparagus is digested. For years,
scientists weren’t sure if only some
people produced the smell or if the
odor could only be detected by some
people. Recent studies discovered that
it was in fact a genetic mutation in the
olfactory receptors, allowing some to
identify this distinct smell while others
are not able. MS&F
Green Versus
White Asparagus
White asparagus is grown
underground. The spears are
covered by mounded dirt so that
they’re not exposed to light (a
process known as etiolation).
Without light, the plant can’t
produce chlorophyll and therefore,
it is kept from turning green.
RAISING THE BAR
After raising the bar for great-tasting gluten-free high protein bars, NoGii continues to reach
higher with the addition of new WHEY & QUINOA PROTEIN powder combining two complete
protein sources in a formula yielding 20g per serving, with 7g fiber, and probiotics.
Available in two incredibly delicious and decadent flavors: Vanilla Bean and Cocoa Chocolate.
Gluten-Free Solutions For Healthy Families!
NoGii.com
16 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By Guillermo Escalante, DSc, MBA, ATC, CSCS • Photo by Frank Fontanilla CUTTINGEDGE
It was 14 years ago this August that
I first stepped foot on a bodybuilding
stage. After training for football and track
and field from junior high school through
college (ages 12-22) in an effort to
maximize my speed, power and agility,
I switched gears to maximize muscular
hypertrophy, minimize body fat and
create a well-conditioned/symmetrical
physique to become a competitive
bodybuilder. Since that time, I have
dedicated countless hours in the gym,
behind scientific books and journals and
performed countless trial and error self-
experiments in order to build my physique
as a bodybuilder. Over time, I have
mastered the art and science of training,
nutrition and sports supplementation and
have had the opportunity to transform my
body as well as those of thousands of
others who have dedicated themselves to
do the same.
One thing I have learned through
the years of schooling to obtain a
terminal doctorate in athletic training
and through 18 years of hands-on work
experience with myself and htness
clients is that learning never stops.
I found that the more you learn, the
more you realize you need to continue
to learn. Similar to the current world
champion in any sport, being the
best just isn’t enough. The quest to
improve is what helps champions
remain champions. This is why the
held of exercise science is such an
exciting held for me; it is extremely
dynamic and constantly evolving.
Sports supplement scientists, such as
Max Muscle Sports Nutrition’s Chief
Science Ofhcer and head of product
development Dr. Phil Harvey, are always
on the search for the newest and latest
active ingredients geared at maximizing
sports performance in the safest way
possible. The technology available to
athletes today through proper sports
nutrition and supplementation is one
of the key factors to current world
record performances and extraordinary
physiques.
One of the newer and more exciting
nutritional supplement that has recently
made a big splash in the sports
GAINS
Bigger
Better
Get Max Results with Max Muscle's MaxxTOR!
supplement world is Phosphatidic Acid
(PA); it is the main active ingredient
available through Max Muscle’s
MaxxTOR. Like many supplements
that appear on the market today, the
question of their true efhcacy is always
in effect. While several studies have
been performed on the effectiveness
of PA with positive outcomes, the
most recent article published in the
peer-reviewed Journal of Nutrition and
Metabolism has received the “highly
accessed” award. This means that the
article has been accessed exceptionally
often since it has been published and
sports scientists are showing a strong
Æ
interest in learning more about PA.
When ! hrst learned that Nax Nuscle
had a product containing PA (especially
as an exercise scientist myself), I
became excited to try it as another
self-run experiment on my training,
nutrition and sports supplementation
program. Coincidentally, Max Muscle
was also sponsoring the MaxxTOR
8-week transformation challenge. I
was intrigued to not only try the new
product, but also to enter the contest to
win the transformation challenge.
Just less than 8 week after starting
the MaxxTOR product and continuing
my contest preparation diet/training, I
17 SEPTEMBER/OCTOBER 2014 ı WWW.MAXMUSCLE.COM
found I had dropped from 195 pounds
with 12 percent body fat on April 7,
2014 to 184 pounds with 4.5 percent
body fat on May 29, 2014. This was
measured hydrostatically at the Human
Performance Laboratory at Cal State
University, San Bernardino.
This equated to an increase of lean
body mass (muscle) of 5.1 pounds and
a decrease in body fat of 15.1 pounds.
The ability to gain muscle mass while
simultaneously losing body fat is a near
impossibility for a seasoned bodybuilder
with more than 14 years of training
and dieting under his belt. Since I
changed nothing else in my contest
preparation program over the course
of the challenge, the only new variable
to my amazing results was the use of
MaxxTOR.
In addition to seeing the numbers
change on the scale/body fat as
well as watching my physique make
improvements in the mirror, I also
noticed an increase in my strength.
Typically, strength drastically decreases
when calories are dropped and cardio
is implemented over time. However, I
noticed MaxxTOR helped me keep my
strength throughout the transformation
period. I am eager to try MaxxTOR in
the off-season when my calories are
increased to maximize hypertrophy and
strength.
It is well known that PA is a lipid
(fat) messenger that plays a crucial role
in the stimulation of the mammalian
target of rapamycin (mTOR) signaling.
The exact mechanism of this process
is still being investigated. However, the
activation of mTOR has been shown
in various studies to be involved in
regulating skeletal muscle hber size
and preventing skeletal muscle atrophy
(Bodine, et al. Nature Cell Biology 3,
1014-1019, 2001). Simply stated, the
more that mTOR is activated, the more
muscle you can gain.
The goals of the study published
in the “Journal of Nutrition and
Metabolism” were to compare the
effects of different PA precursors
and phospholipids (derived from egg
and soy sources) on their ability to
increase mTOR signaling and PA’s
ability to enhance the effects of
resistance training – induced changes
in body composition and strength.
The outcomes of the study were that
the effects of soy derived PA were
signihcantly greater than the effects
of egg derived PA in their ability to
improve mTOR signaling. It was also
concluded that utilizing 750 mg a day
of PA (as compared to a placebo)
signihcantly enhanced lean body
mass, muscle cross sectional area
and strength when undergoing the
same resistance training and dietary
protocols.
So, it is not surprising that Max
Muscle’s MaxxTOR contains 750 mg of
PA derived strictly from soy. Dr. Harvey
is always certain never to cut corners
and to provide accurate dosages of
active ingredients as well as the most
potent form of the each ingredient
to the Max Muscle line of products
(unfortunately not all companies can
claim the same). Dr. Harvey also
included other synergistic ingredients
known to be mTOR activators in the
MaxxTOR formula, including L-Leucine,
Beta-Hydroxy-Beta-Methylbuterate
(HMB) and vitamin D3. Just recently,
Max Muscle also launched MiTOR,
which is a new product to compliment
NaxxTOR. !n order to hnd out more
about how MiTOR compliments
MaxxTOR, read the MiTOR article found
on page 18. MS&F
Guillermo Escalante,
who won Max Muscle's
$5,000 8-Week
MaxxTOR Challenge,
shows off his ripped
physique during a recent
arm workout. He's been
incredibly impressed with
the results he's gotten
from MaxxTOR.
18 WWW.MAXMUSCLE.COM ı SEPTEMBER/OCTOBER 2014
By Guillermo Escalante, DSc, MBA, ATC, CSCS • Photo by Frank Fontanilla CUTTINGEDGE
MiTOR is one of the newest
additions to the Max Muscle Sports
Nutrition product line. This product was
designed to help support the energy
producing functions that take place in the
cell’s primary site of energy production:
the mitochondria. While many products
in the sports supplement world promise to
increase “energy,” they are actually mere
stimulants that provide a temporary boost
via stimulation of the nervous system.
MiTOR, on the other hand, is not a
stimulant that impacts the central nervous
system directly. Instead, it supports the
production of chemical energy (known
as adenosine triphosphate, or ATP) to
provide the essential energy to power
the body’s essential functions inclusive of
muscular contractions.
The mitochondria are organelles
found inside of cells that are responsible
for the conversion of food energy
(calories) into cellular energy (ATP).
Within the human body, there are
approximately 10,000,000,000,000,000
mitochondria whose primary function
is to ensure enough ATP is produced.
The mitochondria utilize oxygen in the
biochemical process known as oxidative
phosphorylation to ensure the body
coverts food energy into the essential
chemical energy (ATP).
MiTOR contains several key ingredients
that help support the vital function of
the mitochondria. Kaneka Q10, which
is the world's hnest type of coenzyme
Q10, is one of MiTOR’s key ingredients.
Coenzyme Q10 is an essential component
of the electron transport chain process
carried out by the mitochondria for the
production of chemical energy (ATP).
In addition to providing support for
energy production, Kaneka Q10 also
acts a powerful antioxidant to aid the
cardiovascular system. The following list
displays other active ingredients found
in MiTOR as well as their functions in
supporting energy production:
Adenosine, D-Ribose, Phosphate Collectively,
these three compounds make up the
molecule ATP.
Alpha Lipoic Acid (ALA) This is a universal
antioxidant that plays an important role
in mitochondrial function and metabolic
gene expression.
Pyrroloquinoline Quinone (PQQ) This is
another powerful antioxidant considered
that when combined with Kaneka
Q10 promotes the creation of new
mitochondria.
Quercetin This is a powerful bioactive
havonoid that has been shown to improve
exercise endurance in mice by increasing
in the number of mitochondria.
Malic Acid This compound is essential for
the production of ATP.
8·00M¢l0K ¥ll8Mlß8 I10l8Mlß, 8l00ß89lß,
Niacin, Pantothenic Acid) These vitamins
help to maximize the energy production
of the electron transport chain for the
production of ATP.
It is clear to see that the primary
function of MiTOR is to help support
the energy producing capabilities of the
mitochondria. Theoretically, the more
energy that is available to perform
work, the more work you will be able to
perform. Imagine combining the energy
supporting effects of MiTOR with the
increase in protein synthesis effects of
MaxxTOR. The powerful stack of MiTOR
and MaxxTOR can help to ensure that you
are able to train harder in your workouts,
recover more efhciently, and in turn, help
you to build more muscle, burn more
body fat, increase strength and improve
overall metabolism. I just began stacking
MiTOR with MaxxTOR less than a week
ago, but I’m eager to see the results of
this powerful combination in the weeks to
come. MS&F
THE MITOR
TO MAXXTOR
CONNECTION
Æ

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