Connecting Nurses: Exploring how

social media can promote health and
improve healthcare
Robert Fraser MN RN
@RDJfraser
nurserob.com
contact@robertfraser.ca
Registered Nurse
University Health Network
Principal Consultant
Rob D. Fraser & Associates Inc
#RNChat
Purpose
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
snipurl.com/SMresearch
enable individuals to share,
exchange, or create
information and ideas across
telecommunication and
social networks
#MedicineX Conference
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500 attendees 1,331 participants
Fox, S. (2005). Health Information Online. PEW Interent & American Life Project. Washington D.C. Retrieved from http://www.pewinternet.org
Fox, S. (2007). E-patients With a Disability or Chronic Disease. Washington, DC: Pew Internet & American Life Project (pp. 1–25). Washington.
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
lifeinthefastlane.com
TheNerdyNurse.com
wenurses.co.uk
facebook.com/TOHNurses
mayoclinic.org
goo.gl/6LwHkd
FigureOneApp.com
patientslikeme.com
care-challenge.com
crowd.themondaylife.org
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
Healthcare uses tools daily that have inherent risk.
The key is reducing risk, and preventing harm while
caring and supporting patients or caregivers
RNAO’s Social Media
Guidelines for Nurses

Build your brand

Transparency

Honesty

Respectfulness

Add value

Be diligent

Stay engaged

Protect your privacy

When in doubt, don’t post

Get off the internet
ANA’s Principles for
Social Media

Don’t transmit Personal Health Info

Observe ethical boundaries

What you post may be seen by others

Take advantage of privacy settings

Report privacy, rights, or safety issues
to appropriate person/authority

Participate in developing
organizational policies
Definition of social media
Digital tools have benefits
All tools have risks
Start by making a plan
Personally
Create a professional profile
Connect with other’s
Explore collaborative tools
Develop goals and projects to accomplish them
Measure and reflect on progress and results
Organizationally
Create policy
Review organizational goals/activities
Pick objective (audience, purpose)
Experiment and analyze
Quality will come
Resources

Social Media: Toolkit for Ontario Public Health Units

SocialMediaGovernance.com

Social media for quality improvement

Symplur’s Hashtag Project
Sign up for newsletter at
SocialMediaNurse.com
Research Citations:
snipurl.com/SMResearch
Image Credits
• Compass by SPJDR
• Book by James Keuning
• Network by Brennan Novack
• Tools by Cris Dobbins
• Caught by Patrick Trouve
• Project by Kevin Laity
• Social Icons by Picons
• Talking by Ian Kirkland
• Hieroglyphics by Luke Anthony Firth
• Printing Press by Mike Wirth
• iPhone by Misirlou
• Email by OCHA Visual Information Unit
• Multimedia by Patrick Morrison
• Media by Misirlou
• MedicineX Network Graph by Symplur
• Research figures by PEW Research
• Medical-Records by Wilson Joseph
• Healing Campaigns Website
• Life in the Fastlane Blog
• Care Challenge
• #WeNurses Tweet Chat Archive
• Figure 1 App
• The Nerdy Nurse Blog Carinval
• Hospital Sant Joan de Deu 5
minute nursing rounds
• PatientsLikeMe
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra
• Vaccine by OCHA Visual Information Unit
• Hybrid Bus RTB by Kecko
• Staff management by OCHA Visual
Information Unit
• Meeting by Slava Strizh
• Target by Juan Garces
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• Flow chart by Alv Jorge Bovolden
• Policy document by OCHA Visual
Information
• Dashboard by buzzyrobot
• Analytics by Roman Kovbasyuk
• Newsletter by Rutmer Zijlstra

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