DISTAN  GIOR:  Advertising  Brief     1     YOUR ASSIGNMENT PRACTICAL To create a flat plan of an advert for a perfume/cologne from

our range To create a slogan and campaign idea To design a logo WRITTEN To show how key audience is targeted in the advert To show several recent adverts To explain the conventions of the adverts THE PROCESS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Compile Mood board of collected adverts – be creative and artistic List the conventions and label them – use arrows, thought bubbles, bullet points Invent a Product name – brainstorm then just pick one! Use the target audience as detailed – listed in design brief for you Design a logo – be colourful but remember FONT is really, really important! Invent a campaign idea – write it down in brief Show how audience is targeted – you can use arrows, thought bubbles etc Create a slogan – you can be cheesy but don’t whatever you do be boring! Design one advert for the product – FLAT PLAN – must be in colour, very neat and to SCALE! Upon approval only, create final proofs on PHOTOSHOP

CHECKLIST MOOD BOARD CONVENTIONS LISTED PRODUCT NAME TARGET AUDIENCE EXPLANATION LOGO

    

CAMPAIGN IDEA SLOGAN FLAT PLAN DESIGN FINISHED PRODUCT EVALUATION/FEEDBACK

    

TIMELINE - what you plan to do in each session to get the list done – plot it out Tuesday P3 P4 Weds P3 Tuesday P3 & 4 – NO Mrs Thrasher

DISTAN  GIOR:  Advertising  Brief     2     TARGET AUDIENCE These are our key markets we want to target. Please aim your product and brief towards ONE of these audiences. It is important we know how you intend to market to your chosen group – please make sure it is clear in your brief. 1. 2. 3. 4. Boys/young men, aged 17-25. Urban dwelling, fun-loving – want to be seen as hip and cool Boys/young men, aged 17-25 Sporty and outdoors oriented Girls/young women, aged 15-25 – Urban, fun loving, club and fashion oriented Girls/Young Women aged 20 – 30, Urban Workers with money to spend

SAMPLES These sample bottles are cheap to manufacture and are available for you to choose from. Images for art work are found in the Distan Gior Folder in the shared resources folder

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