With the human relations movement strongly in place, theorists became
increasingly interested in exploring the individual employee and the nature of work itself. Remember, many employees at the time were left searching for some intrinsic value in their work due to standardization of jobs. Because workers were performing the same tasks day after day, their individual skills and capabilities were not being challenged. he behavioral movement worked to change all that by researching ways to help employees find personal satisfaction in their jobs by providing meaningful work. he behavioral theory of thought was based on the work of !braham "aslow, #ouglas "c$regor, %rederick &erzberg, and #avid "c'lelland , all of whom searched for ways to help motivate employees based on their personal needs. Behavioral psychologists argued that we have a human desire to work towards personal growth, accomplishment, and achievement. "aslow(s hierarchy of needs "otivation theory which suggests five interdependent levels of basic human needs )motivators* that must be satisfied in a strict se+uence starting with the lowest level. "aslow wanted to understand what motivates people. &e believed that individuals possess a set of motivation systems unrelated to rewards or unconscious desires. "aslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on. "c$regor,s heory - and heory . #ouglas "c$regor suggested that management could use either set of needs to motivate employees, but better results would be gained by the use of heory ., rather than heory -. hese two opposing perceptions theorized how people view human behavior at work and organizational life/ Theor y X With heory - assumptions, management(s role is to coerce and control employees. o People have an inherent dislike for work and will avoid it whenever possible. o People must be controlled, directed, or threatened with punishment in order to get them to achieve the organizational objectives. o People prefer to be directed, do not want responsibility, and have little or no ambition. o People seek security above all else. Theor y Y With heory . assumptions, management(s role is to develop the potential in employees and help them to release that potential towards common goals. o Work is as natural as play and rest. o People will exercise self-direction if they are committed to the objectives they are !"# lazy$. o %ommitment to objectives is a function of the rewards associated with their achievement. o People learn to accept and seek responsibility. o %reativity, ingenuity, and imagination are widely distributed among the population. People are capable of using these abilities to solve an organizational problem. o People have potential.