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Company Background
i. Company Profile
Our company is called ___________. Spreading over 25 countries, our companys
goals are to fulfill the needs of consumers. Their well being is our utmost concern.
_________ was founded in the year 1993 by Christopher Lee, a Malaysian who spent his
years studying architectural in the US. _____ is a privately held company that designs
most of the products based on customization. Consumers are able to choose from the
readymade home products or even customize their own preferences.
In every branch of _____, there are always a minimum of 250 employees that
helps to make the lives of consumers easier by assisting them with products that they
need. _________ consists of many departments which mainly are the Human Resource
Department, Finance Department, Customer Service Department and also the Research
and Development Department. In addition, each branch of _____ is equipped with a
cafeteria where consumers and dine in whenever they like.
ii. The Product to be Exported
The product that is going to be exported is called ________. It is a three sitter sofa
that has five other functions. The first function is like any sofa where one can sit on it,
relax and watch the television while sipping on his coffee or perhaps popping popcorn
into his mouth. The second one is where there is a build in table which is convenient for
the consumer to either eat or do their project using their laptop. Build in an L-shaped
design, one may also use it as a bed. Besides that, a build in refrigerator that is available
is also essential when one comes back from work tired and wanted to relax while
watching the television may pull out a can of beer from it. Apart from all that, what
makes the product special is the build in massage function. With a touch of a button, this
sofa guarantees the user is able to relax themselves after a tough day at work.

iii. The Country that the Product is to be Exported
This product will be exported into Australia which is the smallest continent in the
world. This is because being one of the countries that is well developed, it gives us the
opportunity to bring in a new product that helps them to improve their home productivity.
II. History of Australia
The first people are thought to arrive around fifty thousand years ago when the
sea levels were low and the land was more humid compared to now. Even though
Australia became populated, the middle dry areas didnt attract settlers until around
twenty five thousand years ago (Australian Explorer, 2000). It then grew quicker around
ten thousand years ago as the climate improved. When the British settle in Sydney Cove,
it is estimated that three hundred thousand aboriginal people who speak around 250
languages inhabited Australia.
Europeans soon arrive and took the land as their own when they find that there is
absence in political structure (Australian Explorer, 2000). The natives were immediately
driven out of their homes and many were killed in the process. Besides that, the
Europeans brought new diseases with them and that fact also killed many who were
infected. In addition to the destruction of the natives, the introduction of feral and
domestic animals contributed to the annihilation of natural habitats (Atlapedia, 2005).
Because of the fight between the Europeans and the natives which wiped out them out of
Tasmania, the population of Australia greatly decreases.
In the early twentieth century, legislations were enforced to protect the aboriginals.
Assimilation quickly became the governments aim after World War II. Rights were
taken from the aboriginals and attempts were made to Europeanize them. Over the
years, Australia brought together many states such as Queensland, Tasmania, Melbourne,
Gold Coast, Perth, Sydney and many more (Atlapedia, 2005).
Australia is primarily a Christian country with estimably 64% of its population
which includes 26% as Roman Catholic and 19% as Anglican. Australia has no state
religion and citizens are free to choose their own religion as long as they follow the law.
Christian, Buddhism and Islam are the 3 main religions in Australia. Buddhism is
the second major religion with estimably 2.1%, 1.7% as Islam, 0.8% as Hinduism and 0.5%
as Judaism. In general, less than 6% of Australians listed as non-Christian religions.
The number of Orthodox Christians in Australia is probable at around 540 000.
Hindus are a religious minority in Australia of approximately 150,000 adherents.
Buddhism is the major non-Christian religion in Australia, among 357,813 adherents.
Sikhs have been in Australia ever since year 1830, at first coming to work as laborers in
the cane fields and as cameleers, known as Ghans.
III. Geographical Setting
i. Location and Topography
Australia is the smallest continent in the world. Lying southeast of Asia, it is
bound by the Pacific Ocean to the east, the Coral Sea to the northeast, the Timor Sea to
the northwest, the Indian Ocean to its west and the Tasman Sea to the southeast. The
continent consists largely of three regions. The Western Plateau which is a vast desert
and semi desert region that covers 66% of the land area, the Central Eastern Lowlands
which includes Lake Eyre as well as the Murray, Darling and Gulf of Carpentaria and
finally the Eastern Highlands which is also known as the Great Dividing Range
(Atlapedia, 2005).
Australia also has a remarkable landscape and is known for its outbacks which are
the remote lands of the interiors. The desert outback covers most of the interior and its
hot and dry barren land makes it hard to support many people. There are large areas of
grasslands in Eastern Australia for sheep and cattle ranches. In addition to that, Australia
also has some mountainous areas and plateaus which are scattered throughout the country
(Kidport, 2006) .
The Blue Mountains on the south-eastern end of Australia get their name from the
blue haze caused by oil droplets produced by the eucalyptus trees. Being an island,
Australia comes with numerous beautiful coastal beaches such as the Gold Coast.
ii. Climate of Australia
Australia's climatic conditions are characterized by warmth, little rain, clear skies
and sunshine while temperature ranges are moderate with the absence of an intense cold
winter (Atlapedia, 2005). The continent can be divided into several climatic zones, an
arid and semiarid interior, the monsoonal north and the sub-humid to humid east.
Australia can experience hurricanes and cyclones on both coasts mainly on the northeast
and northwest while droughts are also common (Kidport, 2006).
In summer (December to March) the average temperature is 84F (29C). The
hottest region is the northern two-thirds of the continent, which experiences humid and
wet conditions in summer. Further south summer is warm with occasional hot spells and
mild nights. Winter (June to August) averages 56F (13C) for the country as a whole,
with warm days and mild nights in the northern areas, becoming cool and showery in the