You are on page 1of 34

COMPANY PROFILE

SUBMITTED BY :
VIJAY ABHISHEK PARASHAR
SURYADUTTA GROUP OF INSTITUTES
2006 2007
CMBA
SEMESTER 1
s

DIV !A"
ROLL NO#$%2
Wherever you go Ill be there
A
COMPANY PROFILE
ON







ACKNOWLEDGEMENT
Wherever you go Ill be there

We wish to acknowledge with deep gratitude the valuable guidance
received from Prof. Nande for inspiring us to take up this project
and rendering his precious help and guidance.
We as express sincere thank to Mr. Rahul Mali going through the
manuscript carefully and made member of valuable suggestion
correction which have greatly improved and correction with the
!uality of text which we always remain grateful to them for their
friendly and co" operative nature that them showed through the
semester.
We are also very much thankful to #r. $.%. &hordiya '(ounder
#irector) who gave necessary help from time to time as re!uired
which helped in the successful completion of this project.
* will always remain thankful to them for their co"operative
nature.

INDEX
Wherever you go Ill be there
INTRODUCTION
CAIRMAN! ME!!AGE
COM"AN# I!TOR#
COM"AN# $I!ION
COM"AN# MI!!ION
"ILO!O"#
LOCATION
%OARD O& DIRECTOR!
ORGANI'ATION !TRUCTURE
OUR "RODUCT!
RE!EARC ( DE$ELO"MENT
MARKETING !TRATEG#
DI!TRI%UTION NETWORK
!ALE! GRA"
MARKET !ARE
EX"ORT ( IM"ORT
CU!TOMER )UOTE!
%ALANCE !EET
&INANCIAL !TATEMENT
CERTI&ICATION! ( %ANKER!
ACIE$EMENT!
COM"ARI!ION
!OCIAL CONTRI%UTION!
&UTURE "LAN!
Wherever you go Ill be there
INTRODUCTION
+t Parashar enterprises we always believe in our people the highly
talented individuals who make us the success that we are.
,he company marketed across the globe through -.. distributors
/.. exclusive showrooms and over 0... multi" brand outlets.
Parashar enterprises synonymous with the !uality shoes for the
whole family1ranging from casuals to formals and from an elegant
collection for ladies to fun range for kids.
Parashar enterprises means
Wherever you go Ill be there*
CAIRMAN! ME!!AGE
Wherever you go Ill be there

#ear $hareholders
Parashar enterprises believes that greater the value you put on
managing skills time and your talent to understand the dynamics
of change and reach great success.
Parashar enterprises made !uality shoes to take on the world
and leave their mark in world market.
Parashar enterprises have earned a reputation for !uality
shoes making.
#ue to our !uality 2 achievement lots of shoes companies
have chosen us to make possible joint venture in *ndia.
3et me assure you that we make !uality shoes and customer
will get satisfied by choosing our product.
with lots of respect 2 good wishes.




Wherever you go Ill be there
COM"AN# I!TOR#
Parashar enterprises started shoes manufacturing in year -445
with 0.. pairs a day.
Parashar enterprises started shoe business in %hilwara in -446.
,his business started by Mr. 7*8+9 +%:*$:;< P+R+$:+R
including his father Mr. $=%:+$: &:+N#R+ P+R+$:+R.
,he company has an annual turnover of 06 crore employing 5....
Parashar enterprises have its own studio for design and
development of footwear.
We manufacture footwear both for export and domestic markets.
,he company has state of the art production facilities at $teps to
manufactures high !uality footwear and its total sale is over /0>
and it?s rising.
Wherever you go Ill be there
COM"AN# $I!ION
@ur company has some aims in between 5..6 they areA"
,o sale our products in worldwide market.
,o establish a new manufacturing unit at +ustralia.
,o walk that extra mile to ensure customer satisfaction
worldwide.
,o remain a true cosmopolitan to the spirit.
,o follow the highest standards of honest workmanship in
whatever we make.
,o ensure that the method we use is the latest technology
world over.
,o remain a great corporation to associate with to work for
to know that" Bwe are about peopleC.
Wherever you go Ill be there
COM"AN# MI!!ION
3ooking the demand of time we manufacture stylish shoes with the
best !uality.
,his effort of Parashar enterprises fills the gap between tradition
and ultra modern group.
@ur product is a complete family package and customer
satisfaction is our aim.
We are truly use latest technology for making of
Parashar enterprises.
We have moderniDed machineries 2 e!uipment to produce
international class 2 !uality and provide national and international
market.
3ead as no. - shoe manufacturing company in the world and
become the pride of *ndia.
Wherever you go Ill be there
"ILO!O"#
&ustomer satisfaction ' we provide what they desire)
&ustomer focus ' on their comfort )
,eam work 'work with team sprit)
+gility ' in making product)
*nnovation
We believe people make an organiDation.
We use world class technology to attain market leadership.
We have built work culture based on merit integrity and
transparency.
Wherever you go Ill be there
LOCATION
:ead officeA"
P+R+$:+R ;nterprises
R**&@ area phase"***
Near $angam *ndustries
%hilwara 'Raj.)
Ph no." '.-E65) "55EF5055E05E
Mo. .4E-E5"F./E. .4E-E/"G50F4
.465//"GF6GG
(ax 1 .-E65"55EF50
$ubsidiaryA"
P+R+$:+R ;nterprises
Near $.&.H. cricket ground
$ydney +ustralia
Pin " 0FEG/.5-

W;% " www.parasharenterprises.com
;"M+*3 1 abhishekbhlI6FJparasharenterprises.com

IN&RA !TRUCTURE
,he company has 50... s! feet built up area with F
th
floors in
prime commercial area at %:*3W+R+ which is main business
center of Rajasthan state.
,he company has state of art specialiDed machinery.
,he company has manpower of nearly 5... employees. ,he
company has a strong network in all around world. @ur company
has a large transport for delivering product. Near company campus
a society of our employees.
Wherever you go Ill be there
%OARD O& DIRECTOR!
(@=N#;R A" MR. $=%:+$: &. P+R+$:+R
&:+*RM+N A" MR. 7*8+9 +%:*$:;<
P+R+$:+R

7*&; &:+*RM+N A" MR$. $=$:*3+ P+R+$:+R
M+N+H*NH #*R;&,@R A" MR. +$:=,@$: P+R+$:+R
7*&; M+N+H*NH #*R;&,@R A" MR. H+N;$: P+R+$:+R
#*R;&,@R$ A" MR. 8+H#*$: P+R+$:+R
MR. 3+<:+N P+R+$:+R
MR. <+$:M*R P+R+$:+R
MR. 7*7;< P+R+$:+R
MR. 89@,*R P+R+$:+R
MR. #+9+N+N# P+R+$:+R
MR. +N+N# P+R+$:+R
M+R<;,*NH M+N+H;R A" MR. P=N;;, 8+*N
H;N;R+3 M+N+H;R A" MR. #:+RM;N#R+ $*NH:
(*N+N&*+3 M+N+H;R A" MR. 7*<+$ <+%R+
$+3;$ M+N+H;R A" MR. R+H:7;N#R+ $:+RM+
PR@#=&,*@N M+N+H;R A" MR. N*,*N +H+RW+3
R2# M+N+H;R A" MR. 7+*%:+7 $:+RM+
:R M+N+H;R A" M*$$ P@@8+ M=N#R+
Wherever you go Ill be there
ORGANI'ATION IERARC#
.
Wherever you go Ill be there
M+r,et-.g
M+.+ger
&-.+./e
M+.+ger
R Manager "ro0u/t-o.
M+.+ger
!+le1
M+.+ger
A0* De2t* !+le1
E3e/ut-ve
C*A//ou.t+.t
A//ou.t+.t
4r* R
M+.+ger
A11-1t+.t**
M+.+ger
!u2erv-1or
4r*"ro0u/t-o.
M+.+ger
M5g* U.-t
CEO
OUR "RODUCT!
R:"-50F R:"E0F5
&"E064 &"G640
M"0F5/ M"GE06
R"G6EE R"-E05
M"EG60 M"E0FG
Wherever you go Ill be there
OUR CA!UAL COLLECTION
M"-55- M"-E0F M"E05/
8"E-E0 8"60E0 8"05E0
7"E0E- 7"GEF/ ("GE0.-
Wherever you go Ill be there
"RODUCT MIX
Parashar enterprises make footwear for every one. ,his family
is style personified with something for every need. %e it formal or
casual at office or at the beach a conference or a soiree liberty fits
in effortlessly.
We make some brilliant product like"
$teps &ool $lider Magics $onata 8anta :ip
top Minder Rocky <idDy Relax novaKKK.
MA4OR !U""LIER!
+R9+N ;N,;RPR*$;$ 8+*P=R
R+8 ;N,;RPR*$;$ P=N;
9+$: P7,. 3,#. 3=&<N@W
$:+RM+ &@MP+N9 8@#:P=R
R*9+ $:@;$ P7,. 3,#. M=M%+*
M@:+N ;N,;RPR*$;$ #;3:*
N*<:*3 P7,. 3,#. $9#N;9
($R P7,. 3,#. M;3%@=RN;
Wherever you go Ill be there
RE!EARC ( DE$ELO"MENT
Parashar enterprises have its separate research department in each
Done of countryL we have also appointed separate research 2
development smoothly.
&urrently we are researching on the new flavor for new launches.
@ur research searcher also takes general people?s opinion from
different part of *ndia.
@ur researchers always take corrective steps for increase in the
!uality of shoes.
Wherever you go Ill be there
TE MARKETING !TRENGT
,he brand Parashar enterprises is closely identified with footwear
by consumers.
,he extensive distribution network built over the years is a major
strength for Parashar enterprises products.
Parashar enterprises shoes are available to consumers even in the
most remote places and in the smallest of villages with a
population on of just E...
Parashar enterprises has nearly 50.. wholesalers catering to -
..... retail outlets directly or indirectly. + two hundred strong
dedicated field force services these whole salaries and retailers.
+dditionally there are /. depots and &2( agents supplying shoes
to the wide distribution network.
,he Parashar enterprises marketing philosophy emphasiDed
catering to the mass.
We constantly endeavor at designing products that provide
satisfaction and fun to common man. Most Parashar enterprises
offerings are in the low and mid"range price segment.
Wherever you go Ill be there
DI!RI%UTION NETWORK
"RODUCTION AT %ILWARA
DI!TRI%UTOR
AGENT
WOLE!ALE DI!TRI%UTOR
LOCAL DI!TRI%UTOR
!TOCKIE!T
CON!UMER!
Wherever you go Ill be there
!ALE! GRA"
$ales turnover for last six years given below"
9ear Rs '&R.)
5..."5..- --
5..-"5..5 -F
5..5"5../ 5E
5../"5..E /0
5..E"5..0 EF
5..0"5..F 06
Wherever you go Ill be there
MARKET !ARE
Nike $teps +didas +ction @thers
5F> 55> -F> -F> 5.>
Wherever you go Ill be there
MARKET SHARE
NIKE
$,;P$
ADIDAS
ACTION
OTHERS
EX"ORT! ( IM"ORT!
,he immense popularity of Parashar enterprises products in *ndia
was always a challenge to our product capacity.
Now using more modern techni!ues for capacity expansion we
have begum spreading our wings and are going global.
Parashar enterprises shoes and confectionaries are fast gaining
acceptance in international markets such as +ustralia and
$rilanka.
Wherever you go Ill be there
CU!TOMER )UOTE!
@ur company provides goods according to the customer needs and
wants.
We always make our products for the customer satisfaction.
We provide products in right time and in right !uantity.
We make modification in our products according to change in
customers re!uirement.
We facilitate free gifts and discounts for customer?s attraction.
Wherever you go Ill be there
%ALANCE !EET
+1 ye+r e.0e0 67 M+r/h 899:
M
L-+b-l-t-e1 R1*;CR*< A11et1 R1*;CR*
C+2-t+l
Preference
share -.
;!uity share
E.
&ash in hand -6
Mnetprofit 50 G0 3and2
building
5.
&reditors -. Plant 2
machinery 50
=nsecured
loans
0 "dep. 0 5.
%onds -. Hoodwill 6
Motor car 0
" dep - E
#ebtors 50
&losing stock 0
,otal -.. ,otal -..
Wherever you go Ill be there
&INANCIAL !TATEMENT
+ company that has helped -.. million people thinks on their feet
in style.
(or us the future plans are not something that can be termed as
crystal gaDing but nearly ensconced ideas and deliverables in a
continuum.
We are fast building new brands and products improving the all
time favorites and expanding our marketing infrastructure and
honing our skills to further delight the consumer.
+nd with an overall /.> boom planned each year for the next five
years you could say that *ndia?s only true blue footwear
manufacturing multinational is just peeking over the edge.
Wherever you go Ill be there
CERTI&ICATION!
*$@ 4...
*$@-E..-
%ANKER!
:#(& %+N<
*&*&* %+N<
%+N< @( %+R@#+
$,+,; %+N< @( %*<+N;R +N# 8+*P=R
$,+,; %+N< @( *N#*+
&+N+R+ %+N<
%+N< @( R+8+$,:+N
Wherever you go Ill be there
ACIE$EMENT!
%est newcomers in shoes company -44/.
Parashar enterprises have won the very prestigious annual
images fashion awards for the most admired footwear
company in 5....
%est customer satisfaction +ward in year 5..5.
Received gold for !uality and brand image in %russels
+wards.
Wherever you go Ill be there
COM"ARI!ION
,his comparative study clearly depicted by the graph that Parashar
enterprises is giving tough competition to its competitors.
(rom the beginning it was striving against well established
companies.
$ome time such adverse situations came but due to only its
strategically steps and customers feedback but its conspicuous that
after great struggle it is going to be No. - &ompany and pride of
*N#*+.
Wherever you go Ill be there
!OCIAL CONTRI%UTION!
*t is obvious that every business stand for profit making. Without
profit no one dare to do business therefore our company also
stands for profit making but with profit making our company
gives some social awareness programs A "
(or staff
:ousing 2 township facilities
Medical 2 hospital
:oliday benefits
;ducational fund
Provident fund
,raining to staff
(or community
3ocal tax paid to municipality
$ocial welts 2community
;nvironment improvement
(or general public
,axes 2 duties paid to
" &entral government
" $tate government
Wherever you go Ill be there
&UTURE "LAN!
Presently we are making lots of different kind of shoes but we
want to expand our business at worldwide so we want to make
wide range of shoes.
Right now we have business relations with many countries but we
also wants to expand our business with some other countries like
%angkok :ong <ong New Neeland ;ngland Pakistan.
@ur company will achieve the top position in world level shoes
industries

Wherever you go Ill be there
AUDITOR!
We have both internal as well as external auditors for checking the
accounts of our business transaction.
I.ter.+l
9ograj $ingh
Haurav 8agetiya

E3ter.+l
Monish $harma
Rakesh <hatti
the above persons are playing a vital role in our
success and that is how we have an excellent fame
among our customers, creditors, investors and
governments etc.
Wherever you go Ill be there
ORGANI'ATION !TRUCTURE

Wherever you go Ill be there
Perception 3earning
attitudes 2 7alues
Motivation
Hroup dynamics
3eadership
Power 2 Policies
@rganiDation @rganiDational culture :uman
resource planning 2 Practices
Work stress research 2
#evelopment
@rganiDation
behaviour
@rganiDations
effectiveness
Hroup behaviour
EN$IRONMENT "OLIC#
Wherever you go Ill be there
+ forestation program along with Bsave the9+M=N+ projectC
brought many laurels and kudos to our bailey road canal which is
linked with 9+M=N+
Planning of trees is routinely carried out at all P+R+$:+R
;N,;RPR*$;$ units.
,he Parashar enterprises environmental mission statement is to
provide our people and customers in order to help sustain human
development globally
+ forestation program along with Bsave the ,*H;R PR@8;&,.C
,he Parashar enterprises environmental mission statement is to
provide our people and customers in order to help sustain human
development globally.
Wherever you go Ill be there