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Table of Contents
I. Mission/Vision/Values Statement t ........................................................................ 2
A. Mission/Vision............................................... Error! Bookmark not defined.
B. Values ............................................................ Error! Bookmark not defined.
II. Long – Term Goals and Objectives ..................................................................... 4
A. Long – Term Goals: .......................................................................................... 4
B. Objectives: ..................................................... Error! Bookmark not defined.
C. Corporate Objective ....................................... Error! Bookmark not defined.
III. SWOT Matrix ...................................................................................................... 4
A. ............................................................................................................................. 4
IV. Strategies .............................................................................................................. 6
A. Cost Leadership – Low Cost ............................................................................ 6
B. Cost Leadership – Best Value .......................................................................... 6
C. Differentiation .................................................................................................. 6
V. Student Critique ................................................................................................... 8
A. Mission/Vision/Values Statement .................................................................... 8
B. Long-Term Goals and Objectives .................................................................... 8
C. Objectives ......................................................................................................... 8
D. Corporate Objective .......................................................................................... 8
E. SWOT Matrix ................................................................................................... 8
F. Strategies .......................................................................................................... 9

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Mission/Vision/Values Statement
AutoZone has elected to adapt a pledge rather than a standard mission/vision
statement. The pledge was written by a long-time employee and is representative
of what the company prioritizes: the customer.
The pledge is recited by employees before every company meeting from the store
to the corporate headquarters. The company also adapted a list of values that is
posted throughout the chain.

Pledge
AutoZoners always put customers first!
We know our parts and products.
Our stores look great!
We've got the best merchandise at the right price.

Values
an AutoZoner always...
puts customers first
cares about people
strives for exceptional performance
energizes others
embraces diversity
helps teams succeed


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Long – Term Goals and Objectives
Long – Term Goals:
Going forward, the company is planning to improve on the commercial parts stock
that is held at its hub locations, in addition to increasing inventory at its
distribution centers.
The company also plans to begin an aggressive campaign to repurchase its own
shares.




SWOT Matrix

I
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a
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Strengths Weaknesses
1. Leading manufacturer of
Diesel Engines
2. Consistent top line growth
3. Strong R&D facility and
product pipeline
4. Also has entered into related
businesses like filters,
turbochargers, batteries etc.
5. Significant presence in many
developing countries
1. Heavy dependence on
few suppliers
2. Tough competition
means limited market share
3. Concentrated Client Base
4. Divested Business
5. Geographic
concentration of revenue
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6. It has a strong workforce of
over 40,000
7. Cummins has over 5,000
facilities in 197 countries and
territories
8. Extensive Manufacturing and
Distribution Network
9. Diversified business
operations
10. Broad product portfolio
11. Strong financial
performance
12. Strong Manufacturing
Capabilities
E
x
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Opportunities Threats
1. Opportunities in the Asian
market
2.Rise in the demand for Diesel
engines worldwide
3. Strategic joint ventures with
Fluid companies, OEM’s etc.
could pave the way for
independent business units
4. Tightening of Emission
standards
1. Intense competitive
pressure
2. Rising labor wages in the
U.S.
3. Potential Currency
exchange losses (Foreign
Exchange Risks)
4. Rely on single sourced
suppliers
5. Stringent regulations
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5. Growth in filtration market
6. Increasing consumption of
natural gas


Strategies
Cost Leadership – Low Cost
Used by Cummins to create a low cost of operating within their niche. Low Cost
offers products to a large range of customers at the lowest price available on the
market.
Cost Leadership – Best Value
Cummins emphasizes on producing standardized products at a very low per-unit
cost for consumers who are price-sensitive. Best-Value offers a range of products
to a wide range of customers at the best price available to the market.
Differentiation
Differentiation produces products that are considered unique industry-wide and
directed at consumers who are relatively price-sensitive. This allows Cummins to
charge a higher price for its products and to gain customer loyalty, because they
may become attached to certain differentiated features. By charging a premium
and building the brand recognition, the company should be able to capture the
market share.


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Student Critique
Mission/Vision/Values Statement
Throughout their mission, vision, and values statement I feel they are very
successful. With their success rate, I don’t feel that they need to change any of
these, because it seems to be working exceptional.
Long-Term Goals and Objectives
Long-Term Goals
To deliver legendary services
They will consistently deliver ideal service that keeps their customers coming
back. With time and consistency, this will become the competitive edge for
Cummins.
Objectives
Cummins objectives are very clear and precise.
Corporate Objective
To achieve $1 billion in minority and $1.4 billion in total diverse purchases
(applicable to U.S. entities only) by the year 2016. Also, their customer’s goal is
to increase the inclusion of diverse suppliers.
This to me seems like a lot of money, until I pulled up some financial statements
from Cummins Motors. Wow, I don’t feel they will have any problem achieving
this corporate objective.
SWOT Matrix
Strengths:
Add: Waste Product
Diesel is a waste product of gasoline, therefore without diesel engines there would
be waste products that would have to be discarded of in some other form.
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Weaknesses:
Add: Rising cost of diesel fuel
This is completely ridiculous since it is composed of the waste product of gasoline;
therefore it should be cheaper.
Add: Dealer Inventories
It is hard for a dealer to be able to stock the parts needed specifically for all of the
different models of Cummins engines that are on the road, today.
Opportunities:
All opportunities were covered in Cummins SWOT Matrix.
Threats:
Market Conditions
Unemployment, consumer spending, corporate earnings, and government
investments are global issues that could/can regularly impact Cummins.
Strategies
With their strategies they have listed, I feel that they are successful. I don’t think
that they will need to change anything in the near future, because they are a top
ranked diesel engine company!

**Since 1919, Cummins has been in the diesel business. They have had many
years of manufacturing engines and planning for the future. It’s very hard to
critique this company because of its many years of successful building and
planning. They have manufactured great engines, put a lot of revenue in our
Country, and also supplied thousands of people jobs. With all this in mind, it is
evident that Cummins is ranked at #160 in the Fortune 500.

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