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Advertising Research Questionnaire

1. We often notice warning labels on the following products listed below. On a scale from 1 to 10, please
rate each product on the effectiveness of its warning label.

Least Effective 1 2 3 4 5 6 7 8 9 10 Most Effective

_________Toys __________Medicine
__________Cigarette Packages __________Alcohol
__________Household Chemicals __________Motorized Vehicles
__________Road Signs __________Food Packages

__________Road signs
__________Instruction booklets or manuals
__________Electrical Appliances (Blow-drying, Blender, ec

2. Which of the following statement(s) are on alcoholic warning labels? Please check all that apply.
_______Impaired ability to drive a car
_______Impaired ability to operate machinery
_______Impaired vision
_______Impaired judgment
_______May cause health problems
_______Impaired hearing
_______May cause damage to liver
_______May cause drowsiness
_______May cause birth defects in children
_______May cause pregnancy risks

3. On a scale of 1 to ten, how socially acceptable is drinking alcohol is for your age group (18-24)? Please
circle.
Least Socially Acceptable 1 2 3 4 5 6 7 8 9 10 Most Socially Acceptable

The following portion of this questionnaire is about your own consumption of alcohol. If you feel uncomfortable
answering any of the questions below, please notify the experimenter.

4. In an average week, how many alcoholic beverages do you consume?

_____________Drink(s)
5. How often do you read print publications that have alcoholic beverage advertisements in them?

______________ Times in a week


6. In your opinion, the text of warning labels on alcoholic beverages in print advertisements is: (Please fill in
bubbles)

Strongly Agree Agree Neutral Disagree Strongly Disagree

Too small …
Too Big …
The words used are too complex ...
Easy to comprehend…
Easy to remember…
Hard to remember…

Colorful…
Lacks color …

7. On a scale of 1 to 5, 1 being the least noticeable and 5 being the most noticeable, please rate where you
think a warning label would be most effective.
Least noticeable 1 2 3 4 5 Most noticeable

Center______
Bottom Right______
Bottom Left______
Upper Right______
Upper Left______

8. Consuming alcohol in excess can have adverse effects on one’s health. Please circle one.
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

1. Individual cans or bottles of alcohol should have explicit warnings about consumption on them. Please
circle one.
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

2. Warning labels in alcoholic print advertisements should be in pictures rather than text. Please circle one.
a. Strongly agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree

3. How old are you? (Please Circle)


18 19 20 21 22 23 24
4. What is your gender?
a. Male
b. Female

1. On campus, is your housing considered:


a. Greek Housing (fraternity or sorority)
b. Apartment On Campus
c. Apartment Off Campus
d. Certified Housing
e. Other (please specify _______________________)

2. Where do you call home?


a. Urban area
b. Suburban area
c. Rural area

Thank you for taking the time to complete this questionnaire!