Independent Underground News

& Talk – Media Kit
Michigan’s TOP POLITICO Podcast & Alternative News Website



Independent Underground News & Talk –rojsnews.com
Independent Underground Radio LIVE –blogtalkradio.com/rojsradio
Email – sales@iunewstalk.com
Phone – 734-328-3025
September 2014
ROJS Media, LLC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio

ROJS Media, LLC Media Kit Page 1

Independent Underground News & Talk Media Kit
What is Independent Underground Radio News & Talk?
Independent Underground News & Talk is a political, OP/ED and job board website founded in April of
2010. We strive to provide the latest information on National/Michigan politics, breaking news pop-culture and
more.

October 2013, we reached over 700K page views mark and are on track to reach 1.2 Million page views by in 2014. In
our continuing effort to grow and provide information for our readers, Independent Underground News & Talk blog
receives between 4500-6500 page views per week and 23-26K page views per month. Our RSS Feeds and newsletters
are sent out to over 1000 active subscribers and growing daily.

Independent Underground Radio LIVE is a bi-weekly podcast hosted on Blog Talk Radio on Twice per
Week from 11am-1pm Eastern Standard Time. Links to our live shows can be found on our blog home page, Blog
Talk Radio, iTunes, Tune in Radio, Stitcher, Soundcloud, Learn Out Loud, and Blubrry syndicators and web
streaming services.

On Independent Underground Radio LIVE, host Monica RW provides commentary analysis Michigan and National
Politics current news/headlines discussions and more. The show since October 2010 has received over 1.2 M live and
archived listens, has conducted over 450 interviews, averages 147-150K listens and downloads per month and up to
4000-4500 listens podcast.
Let’s Talk Numbers!
Both our weekly radio show and blog continue a remarkable pattern of growth. It is a great time to get
your ad out to a mass audience at a highly affordable rate. Take a look at our numbers!
Independent Underground News & Talk has received over 724K Page Views since 8/10

Independent Underground Radio LIVE Podcast has received over 754K listens since 10/10
on Blog Talk Radio ALONE!

ROJS Media, LLC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio

ROJS Media, LLC Media Kit Page 2

Why advertise at a news blog or a podcast, instead of
newspapers and regular broadcast radio?
Internet advertising is a highly effective means of marketing
a) 90%consumers follow online recommendations from individual they trust over opinions of unknown
users. (Econsultancy, July 2012)
b) Users put great trust in their social networks.-Respondents said they considered information shared
on their networks when making a decision—and the proportion was higher among users ages 18 to 24,
at 65%. (eMarketer, October 2012)
c) 74% said "After interacting with companies or brands via new media, I generally have a positive
impression of the company or brand." (Consumers Demand Brand Interaction, October 2011)
d) 75% of US online adults are online social participators. (Forrester, 2012)
Podcast radio advertising is more impactful than other traditional forms of marketing
a) Amongst people who listen to radio while online (20% of web users at any given time)-57% say they
have ―checked things out on the internet after just hearing about them on a podcast‖ (On Radio
Research-2013)
b) 39% say that ―radio/podcast ads have prompted me to search for something on the internet‖ (On
Radio Research-2013)
c) Podcast consumers are more likely to have a college degree and earn in excess of $75,000 (Digital-
Podcast 2012)
d) Podcasts enable more media consumption: The people consuming podcasts spent approximately 90
minutes longer per week listening to online audio than other online audio consumers (Digital-Podcast
2011).
Independent Underground News & Talk Demographics
information from Quintcast


ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 3


Monthly Listens and Downloads on Independent
Underground Radio LIVE

As a 2013 Pew Research ―Audio: by the Numbers‖ report confirms internet based radio or
podcast continues excel as one of the biggest threats to AM/FM news is web-based listening.
―Roughly 4 out of 10 people (39%) listen to online audio monthly, according to Arbitron, and 3
out of 10 people (29%) listen at least once a week. Listeners there are not necessarily bound to
hearing regular news as they would be on terrestrial radio.‖

Furthermore, according to the report, ―Podcast listening has grown considerably in the last two
years, though it still only hits a minority of Americans. Conferring to Pew Research survey data
from summer 2012, 18% of U.S. adults listened to a news podcast downloaded to their
computer, tablet, cellphone or mp3 player at least sometimes, twice that of 2010.‖

Independent Underground Radio LIVE dramatic growth, averaging 120K listeners and
downloads monthly affirms the data generated by Pew’s Research annual report.







ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 4


Social Media Outreach of Independent Underground
News & Talk

Internet social media marketing is a vital tool for building presence on the World Wide Web.

Independent Underground News & Talk has an active outreach on the popular social media
websites of Facebook, Twitter, Google+, Rebelmouse and Reddit. To date, via our website and
podcast news outlets the social media presence of IU News & Talk has grew by 43% in 2014
alone.

Independent Underground News & Talk Facebook Page


Independent Underground News & Talk Twitter Statistics


ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 5


Regular Month Guest Experts on Independent Underground
Radio LIVE

Mr. Penny Sikora - Wisconsin

As a former lobbyist and political candidate, Penny became a huge
advocate political involvement and accountability. Mr. Sikora is
currently a small business owner and creator of Penny's Politics, a
forum for discussing local and national politics. He also regularity
speaks about issues facing young people in public schools around the
Milwaukee area.


Mr. Michael Bear Abt

Michael ―Bear‖ Abt is the host of the award winning Bearman Radio Show on
WBAD out of Washington D.C. Bear developed a progressive voice in high school
and sharpened it in collage. He earned a political science degree and spent years
as a legal researcher until the economy collapsed. Downsized out of his job and
ended up finding work as a debt collector. This career path was at odds with his
views. The Bearman Radio Show has aired since 2011.

Mr. Matthew Stannard. J.D. - Wisconsin

Matt Stannard is Director of Media and Communications for
BankACT, a group advocating public and postal banking. He is also a
writer, farmer, and domestic violence victims' advocate living near La
Crosse, Wisconsin. He has a J.D. from the University of Wyoming.



Yoda - California
―Yoda‖ is the pen name of a founding member of the popular Magnified
View website. He has worked closely with counter-terrorist operations
around the world for decades and will write, on the record. Additionally,
Yoda comes with decades of experience in combating crime and fighting
terrorism. For his safety and security, his identity will remain
undisclosed with the general public. He will remain our man behind the curtain in future issues
on Independent Underground Radio LIVE.

ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 6

Syndication Points of Independent Underground Radio
LIVE
Independent Underground Radio LIVE is Syndicated on the internet based streaming and
archived points on Blog Talk Radio, Stitcher, Soundcloud API, iTunes and more – allowing for
the show potential listeners reach to be Worldwide!



Blog Talk Radio is the world's
largest online talk radio and podcast
hosting platform allowing callers to host a
live call-in Internet broadcast using a
computer and a phone.

Independent Underground Radio LIVE is a
Featured Political Talk Show podcast on
the network.

iTunes and iTunes Radio is a free, ad-
supported service available to all iTunes
users featuring Siri integration on iOS.




Users are able to skip tracks, customize
stations, podcasts and purchase the
station's songs from the iTunes Store

Tune In Radio is the largest web-
streaming network with over 34 million
subscribers.

Users are able to follow their favorite shows
on a computer, phone or tablet with the
Tune in App.


ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 7


Syndication Points of Independent Underground Radio
LIVE Cont.
SoundCloud is an online audio distribution platform based in Berlin, Germany that
enables its users to upload, record,
promote and share their originally-created
sounds.

In July 2013, it had 40 million registered
users and 200 million listeners. The
Soundcloud application is available at
Google Play (Android) and the Apple Store
(iOS).

Stitcher is an on-demand internet radio
service that focuses on news and information radio
and podcasts.







It provides free online streaming through the
website and also using native mobile applications such as the iPhone, Android,
BlackBerry and Palm webOS

Libsyn is the largest podcast network + hosting/publishing
since 2004, providing tips, inspiration, news & building
community for podcasters. Find IURL on Libsyn at
http://iuradiolive.libsyn.com/.

Additional Syndication Points include LearnOutLoud.com, Podalley, Podbay,
Player FM, Tumblr, Blubrry and more!

ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 8

Sponsorship and Advertising Packages with Independent
Underground News & Talk
PLATINUM Level Sponsor
Impressions
Rate (Approx.)
PRICE
Twelve Months of Premium
JEPG Advertising Placement on
IU News & Talk Website.
Platinum
Sponsorship Cost
$200.00 .15 x 60,000






$5000.00 or 10
installments
w/2 Free
Months
12 Months/30 Second
Commercials/4 Times per week
‘on-air’ at Blog Talk Radio,
iTunes, Stitcher, Soundcloud &
More!
Platinum
Sponsorship Cost
$150.00 .20 x 78,000
Social Media Promotion Twice
per week on IU News & Talk,
Facebook, Twitter, Google+ and
RebelMouse for 1 year.
Platinum
Sponsorship Cost
$75.00 .75 x 30,000
Nine Monthly ‘Featured’
Sponsor Promo Interviews on
IU Radio LIVE.
Platinum
Sponsorship Cost
$65.00 .28 x 27,000
Up to Nine Sponsored Posts on
IU News & Talk within 12
Months!
Platinum
Sponsorship Cost
$85.00 .25 x 25,000


Platinum
Sponsorship
Monthly Cost
$575.00
Total 12 Month Value $6900.00 $1.63 x 220,000
28% Yearly Savings $1900.00

GOLD Level Sponsor
Impressions
Rate (Approx.)
PRICE
Nine Months of Mid-Level JEPG
Advertising Placement on IU
News & Talk Website.
Gold Sponsorship
Cost
$190.00 .25 x 45,000






$3700.00 or 9
Monthly
Installments
9 Months/30 Second
Commercials/2 Times per week
‘on-air’ at Blog Talk Radio,
iTunes, Stitcher. Soundcloud &
More!
Gold Sponsorship
Cost
$125.00 .30 x 62,500

Social Media Promotion Weekly
on IU News & Talk, Facebook,
Twitter, Google+ and
RebelMouse for 9 Months.
Gold Sponsorship
Cost
$70.00 .95 x 27,000
Six Featured’ Sponsor Promo
Interviews on IU Radio LIVE.
Gold Sponsorship
Cost
$65.00 .28 x 24,000
Up to Five Sponsored Posts on
IU News & Talk with 9 Months!
Gold Sponsorship
Cost
$85.00 .30 x 20,000
Gold Sponsorship
Monthly Cost
$535.00
Total 9 Months
Value
$4815.00
2.08 x 178,000
23% Nine Months
Savings
$1115.00


ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 9


Sponsorship and Advertising Packages with Independent Underground
News & Talk
SILVER Level Sponsorship
Impressions Rate
(Approx.)
PRICE
Six Months of Top-Level JEPG
Advertising Placement on IU
News & Talk Website.
Silver Sponsorship
Cost
$185.00
. 22 x 36,000






$2600 or 6
Monthly
Installments
6 Months/30 Second
Commercials/2 Times per
week ‘on-air’ at Blog Talk
Radio, iTunes, Stitcher,
Soundcloud & More!
Silver Sponsorship
Cost
$125.00
.30 x 50,000

Social Media Promotion
Twice a Month on IU News &
Talk, Facebook, Twitter,
Google+ and RebelMouse for
Five Months.
Silver Sponsorship
Cost
$60.00
1.00 x23,500
Four ‘Featured’ Sponsors
Promo Interviews on IU Radio
LIVE.
Silver Sponsorship
Cost
$65.00
.28 x 20,000
Up to Two Sponsored Posts
on IU News & Talk within six
months!
Silver Sponsorship
Cost
$85.00
.30 x 17,000

Silver Sponsorship
Monthly Cost
$520.00

Total 6 Month Value $3120.00
$2.10 x 146,500
20% Yearly Savings $520.00


BRONZE Level Sponsor
Impressions
Rate (Approx.)
PRICE
Three Months of Lower-Level
JEPG Advertising Placement on
IU News & Talk Website.
Bronze Sponsorship
Cost
$175.00 .30 x 28,000






$1500.00 or 4
Monthly
Installments
Three Months/30 Second
Commercials/1 Times per week
‘on-air’ at Blog Talk Radio,
iTunes, Soundcloud, Stitcher &
More!
Bronze Sponsorship
Cost
$115.00 .40 x 42,000

Social Media Promotion
Monthly on IU News & Talk,
Facebook, Twitter, Google+ and
RebelMouse for Three Months.
Bronze Sponsorship
Cost
$60.00 1.15 x 19,000
Two ‘Featured’ Sponsor Promo
Interview on IU Radio LIVE.
Bronze Sponsorship
Cost
$65.00 .35 x 18,000
One Sponsored Post on IU News
& Talk within 90 days.
Bronze Sponsorship
Cost
$85.00 .30 x 15,000
Bronze
Sponsorship
Monthly Cost
$500.00

Three Month
Sponsorship Value
$1500.00 $2.50 x 122,000

ROJS Media, LCC – Media Kit
Independent Underground News & Talk Location: Ann Arbor, Michigan
E-mail: sales@iunewstalk.com Phone: 734-328-3025
Independent Underground News & Talk: www.reachoutjobsearch.com
Independent Underground Radio LIVE: www.blogtalkradio.com/rojsradio
ROJS Media, LLC Media Kit Page 10



A-La’ Carte Sponsorships on IU News & Talk and IU Radio LIVE
Impression
Rate
(Approx.)

Sponsorship Commercial Spots on IU Radio LIVE
5 Minute Sponsor-Extended Commercial- 10 Podcasts Over 45 Days $300.00
60 Section Commercial Sponsorship IU Radio LIVE- 16 Podcasts Over 60 Days .40 x 40,000 $275.00
60 Section Commercial ROJS Radio LIVE 10-Podcasts .35 x 30,000 $225.00
45 Section Commercial ROJS Radio LIVE-8 Podcasts .45 x 24,000 $200.00
45 Section Commercial ROJS Radio LIVE-4 Podcasts .50 x 12,000 $150.00
30 Section Commercial IU Radio LIVE – 1 Podcast Sold at a Minimum of 2 .65 x 3000 $40.00
15 Section Public Service Announcement (PSA)-Must NOT include a ‘Call for
Action’ demand. Reserved for non-profits, community announcements, political
candidate introductions.
Free
(Contact IU Radio
LIVE for complete
details).
Business Profile Sponsor-IU News & Talk Website
Business Profile Sponsorship Article IU News & Talk (500 word advertisement article
w/ picture-S.E.O. Optimized)
1.35 x 800 $95.00
Premium-1 Business Sponsorship Section Page w/ Picture & Mini-Square Ad 150x100
- 30 Days in duration
.95 x 3000 $80.00
Premium -2 Business Sponsorship Section & Micro Bar Ad 88x31- 30 Days duration 1.10 x 3000 $65.00
A La’ Carte Sponsorship Digital Media Promotion-IU News & Talk Website
Sponsorship Mid-Level Section of IU News & Talk Mini-Square Ad 300x250 & 15-30
Word Text Ad-45 Days in duration
1.50 x 4500
$100.00
Social Media Promotion-IU News & Talk
IU News & Talk Facebook Mention/Ad – Sold at 4 Minimum Sold At Cost $20.00 Each
IU News & Talk Twitter Mention/Ad – Sold at 5 Minimum Sold At Cost $15.00 Each
IU News & Talk Google + - Sold at 6 Minimum Sold At Cost $10.00 Each
IU News & Talk RebelMouse Mention/Ad - Sold at 8 Minimum Sold At Cost $7.50 Each
Ad Spot Production
Scripting of IU Radio LIVE Ad Spot & Audio Production w/Client Approval Process Sold At Cost $60.00
Original background music with *Client Approval Process Sold At Cost $55.00
Professional Voiceover Talent Services Sold At Cost $75.00
Scripting of IU Radio LIVE Ad Spot & Audio Production Sold At Cost $50.00
ROJS MEDIA, LLC- JEPG Advertisement Design Services Sold At Cost $85.00
IU News & Talk-JEPG & Text Advertisements
Leaderboard Advertisement 728 x 90- BEST VALUE .85 x 4500 $125.00
Full Banner 468 X 60- BEST VALUE .95 x 4500 $110.00
Half Banner 234 X 60 –Better Value 1.10 x 4500 $80.00
Large Square Ad 300 X 250-Better Value 1.35 x 4500 $65.00
Hi-Rise Ad 150 X 600 –Budget Value 1.55 x 3500 $60.00
Small Square Ad 125x125 – Budget Value 1.75 x 3500 $35.00
Mini-Square Ad 150x100 2.00 x 3000 $25.00
Micro-Bar Ad Sold at Cost $20.00
Text Based Advertisement (15-20 Words) Sold at Cost $25.00
Text Based Advertisement (7-14 Words) Sold at Cot $15.00
Three IU News & Talk A La’ Carte Sponsorships or Advertisements Monthly
Discount (180 Day Commitment Required)
Save 15%
Three IU News & Talk A La’ Carte Sponsorships or Advertisements Monthly
Discount (90 Day Commitment Required)
Save 10%