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Name of
Business
Contact Name
Aime Frederic SAIDI
Address
7 Derwent terrace,
Stalybridge
Cesire
Postcode
S!1" 1#P
$ele%one
Number
&obile Number
'7('("7)*"+
#mail
,ebsite
Faceboo-
$witter
.in-edin
Com%any Name
Business Plan
Client name
Insert a Logo or Picture
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Date/
1. Business Description
a0 Please %ro1ide a concise descri%tion of your Business Idea identifying clearly
te %roduct or ser1ice you %lan to su%%ly and wy you a1e decided to launc
tis new business into te mar-et2
2. About Me
,at e3%erience do you a1e of doing someting similar or is it based on an
interest or a obby4 If a1ailable, attac your C5 and co%ies of any relevant
6uali7cation certi7cates you old2
3. Operational Structure
.egal Structure set u%/
$rading business name/
8egistered Business
Premises/
If Ltd: accountants ofce
or home.
Sole trader address used
on CWF1
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4. Market Research
Please describe your understanding of your target mar-et2 9ow a1e you
researced it :%rimary and secondary researc0 and wat results ; conclusions
did you come to4 :feel free to attac any su%%orting documentation02 ,at
does your target audience loo- li-e4 #3%lain wy customers will buy from you
rater tan your com%etition2 Is your business seasonal4 If so, ow will you
o%erate in tese monts4
MAIN OM!"#I#ORS
,o are your com%etitors :wat researc a1e you done on tis40
#AR$"# %S#OM"RS
List your target customer groups
%NI&%" S"''IN$ !OIN#
,at is your di<erent about your business, wy will customers cose you instead
of teir com%etitors = In business terms wat is your >ni6ue Selling Point4
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%RR"N# B%SIN"SS O!!OR#%NI#"S
9a1e you already got customers;contracts lined u% for wen you commence
trading, wo are tey, wat is te 1alue of business tey are gi1ing you4
Are you in negotiations wit %otential customers;clients4
Are you test trading and if so wat is te 1alue of current sales4
S"ASONA'I#(
Are tere times in te year wen your business sales are li-ely to increase4 Are
tere oter times wen business is li-ely to decrease4 Describe te %ea-s and
trougs ere and te reasoning beind it4
). S*O# Anal+sis
Issue How to be addressed / used
Strengths
Weaknesses
Threats
Opportunities
,. Marketin-. A/vertisin- an/ !ro0otion
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,at are your -ey routes to mar-et4 9ow will you attract customers to our
business, and wat cost will tis incur4 Identify wen you will s%end and a
realistic montly cost for eac a%%licable item2
&#$9?D #2@
&
1 &A &B &( &" &* &7 &) &+ &1'
&1
1
&1
A
$?$A.
C?S$
Shop Signage
Vehicle Signage
A Board
Online advertising
Preloved/Gumtree/Rated
People/ba! ts! etc"
Online #etwor$ing
Blogging
%aceboo$ %an Page
&witter
'in$ed In
Posters
(ompetitions)
'ocal Radio
&rade shows/*hibitions
&homson 'ocal + Online
,ellow Pages)
Press articles and
advertorials)
(lassi-ied
advertisements)
(harit! events)
#etwor$ing)
&elemar$eting)
Sales letters)
%l!ers and brochures)
.mail)
Postcards)
Sales agents)
Press releases)
Gi-t vouchers)
/ord o- mouth)
,ou &ube
Business cards)
(atalogues)
/indow displa!s)
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#ewspapers
1. !ricin-
9a1e you considered wat you will carge for your %roduct or ser1ice4 9a1e you
cec-ed wat your com%etitors are doing in te mar-et4 ,at are you wort and
wat do you want to earn from your acti1ities4 8emember tat to com%ete on
%rice and being cea%er tan com%etitors is not a reci%e for long term success =
be C?&P#$I$I5# not cea%C Focus on D>A.I$E and S#85IC#2
Description o2 !ro/uct or
Service
ostin- break
/o3n
i.e. unit rate, day
rate, job rate,
hour rate etc
4o3 have +ou co0e to
this pricin- structure
5. Sales !ro6ections
9a1e you considered wat le1el of sales you migt acie1e in your 7rst year of
trading and wat gross sales income tese migt generate4 8emember your
sales will %robably start low and build as you raise awareness amongst your
customers2 $a-e seasonal factors into account tat migt im%act on your sales2
&ont >nit Sales >nit Price $otal Sales 5alue
1
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B
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$otal
"7plain ho3 +ou have co0e to +our Sales !ro6ection/
8. Start up osts
>sing te table below, list all items of e6ui%ment, macineryF 1eicles etc2 wic
you will need to o%erate your business, %lus your assessment of te 1alue of
eac item2 #nter te assessed 1alues in te G?wnedH column if you already a1e
te item but in te G8e6uiredH column if you still a1e to %urcase te item2
S#AR# %! OS#S

Description
Owned

Required

Stoc$/0aterials
1uipment
0achiner!
&ools
I(&2 (omputer2 Hardware + So-tware
&elephone + Broadband
Business Stationer! 'etterheads2 Invoices2
Brochures2 'ea-lets
Artwor$
Signage
Insurance
3ni-orms
'egal %ees
&raining
/or$ing (apital
Propert! Purchase
Securit! 4eposit
Rent in Advance
Planning Permission
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Premises Re-urbishment
%i*tures and %ittings
'egal (osts 5 'ease Agreement

TOTAL VALUE
19. Sources o2 :inance to cover Start up osts
$e total in te G8e6uiredH column sows te total funds re6uired to 7nance te
start u% of your business2 In te table below sow clearly from were you %lan to
access te re6uired funds2
Source A0ount ;<=
?wn Ca%ital :cas %ro1ided by you0
Ban- .oan
Ban- ?1erdraft Facility
@rants
N#A loan
?ter
#otal
<
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11. Business osts an/ Overhea/s
Please list below te estimated costs of running your business and %ro1ide a
brief e3%lanation as to ow you a1e arri1ed at tese 7gures2
R%NNIN$ OS#S

Monthl+

Annual

Stoc-;Consumables
Drawings
,ages
SubIContractors
8ent
Business 8ates
.igt
9eat
Power
>tility Cost for use of 9ome ?Jce
$ele%one
Broadband
Stationery;Post
Insurance
Ad1ertising
8e%airs;8enewals
&otor K $ra1el #3%enses
Business #3%enses
,or- wear
Accountancy;.egal;Prof
$raining
Ban- Carges
Contingency;Brea-ID
Ca%ital Items

$?$A. 5A.>#
12. !ersonal Survival Bu/-et
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N.B. base/ on +our business proposal. have +ou ha/ a Better O>
alculation /one? ( @ N
!"RSONA' S%RAIAA' B%D$"# INOM"
INC?&# S#.F :Do not include %redicted income from business0
INC?&# PA8$N#8
?$9#8 8#@>.A8 INC?&#
&AIN$#NANC#
,?8!IN@ $AL C8#DI$S
C9I.D $AL C8#DI$S
C9I.D B#N#FI$
9?>SIN@ B#N#FI$
C?>NCI. $AL B#N#FI$
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.?AN 8#PAE&#N$S
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@8?>ND 8#N$
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9?>S# INS>8ANC#
.IF# INS>8ANC#
CA8 INS>8ANC#;&?$; $8A5#..IN@ #LP#NS#S :F>#.;FA8#S0
$#.#P9?N#;$5;B8?ADBAND
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C8#DI$ CA8D PAE&#N$S
C9I.DCA8#;C9I.D8#NS AC$I5I$I#S;P?C!#$ &?N#E
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13. *4A# t+pe o2 Cnancial recor/ keepin- are +ou
inten/in- to use
13. 'e-al D Re-ulator+ ReEuire0ents
.isted below are stan/ar/ ite0s 3hich ever+ business shoul/ consi/er.
:or +our o3n business. it is vital that +ou clearl+ investi-ate an/
i/enti2+ other reEuire0ents speciCc to +our business. A// these to the
list belo3.
'e-al ReEuire0ents F *hat steps have +ou taken
to ensure that the business is le-all+ co0pliant
an/ its activities are protecte/?
(es No N@A
Sole $rader or Partnersi% I a1e you registered wit
9&8C4
9a1e you arranged suitable ser1ices to manage boo-
-ee%ing for your business4
.imited Com%any = a1e you registered wit
Com%anies 9ouse4
9a1e you obtained Public .iability insurance4
9a1e you obtained oter necessary insurances4
9as your lease agreement been cec-ed by a solicitor4
9a1e you obtained te necessary local autority
a%%ro1als4
9a1e you obtained te necessary licences4
9a1e you in1estigated Co%yrigt %rotection4
9a1e you %roduced a 9ealt K Safety %olicy4
9a1e you %roduced an #n1ironmental %olicy4
14. ash :lo3 :orecast Attache/
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Attache/ ash :lo3 supports the 0onthl+ inco0e reEuire/ 2ro0 the
businessG
(esG NoG