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Examinations Final 6 Semester 2 Batch

Principles of Marketing
Time Allowed: 3 Hours /2014 06 / 16 Date:
Please Answer All Questions.
1. Compare private and public warehouses. (5 marks).
2. Explain in detail the system of Electronic Data Interchange (EDI)
and Just-in- Time" production control system (JIT). (5 marks).
3. What are the major modes of transport? Show the advantages and
adequacy of each mode.(5 marks).
4. Give the key economic factors affecting consumers retail choice; and
show the types of retailors. (5 marks).
5. Show the types of wholesalers, and show the difference between
merchant wholesalers and agent middlemen. (5 marks).
6. Promotion efforts may be targeted to both increase demand for the
firms products and to make demand more inelastic. (YES/NO). Show
your answer graphically. (2 marks).
7. In short, explain the Push-Pull strategies. (3 marks)
8. In the Adoption Curve, the number indicates the percent adoption;
which of the following is incorrect? (2 marks).
a) Innovators (3-5%).
b) Early adopters (34%).
c) Early majority (34%).
d) Laggards /non-adopters (5-16%).
9. In setting the promotion budget; which of the flowing is incorrect? (2
a) Percentage of sate.
b) Match competitors.
c) Per unit.
d) Committed resources.
e) Task method.
10. In short, define the following: publicity, AIDA model personal selling,
order getters, order takers.(5 marks).
11. In managing channel relationships, what are the key issues among
others? (2 marks).
a) Conflict handling.
b) Common objectives.
c) Role of channel captain.
d) Whole channel product- market commitment.
e) All of the above.
12. What are the types of vertical marketing system? (2 marks).
a) Corporate channel system.
b) Administered.
c) Contractual.
d) All of the above.
e) Non of the above.
13. Place is part of the 4Ps show its strategy decision areas. (5 marks).
14. Draw the hierarchy of target market, and explain personal selling. (5
15. In mass selling; list the strategy decisions in selling advertizing
objective, and list the major kinds of media. (5 marks).
16. In planning the message, which of the following is incorrect? (2
a) Get attention
b) Ignore interest
c) Arouse desire
d) Obtain Action
e) None of the above
17. Possible effect of sales promotion may include the following : (2
a) Sales temporarily increase and then return to regular level
b) Sales temporarily increase and then remain at higher level
c) Sales temporarily increase, then decrease, then return to
regular level
d) All of the above
e) None of the above
18. Flexible pricing addresses customer dissatisfaction. (True /False) (1
mark )

Name: Index No.

Examinations Final 4 Semester 3 Batch
Time Allowed: 3Hours /2014 06 / 25 Date:

Please Answer All Questions.
1. Which of the following is not a formal institution ?(2 marks)
a) Commercial banks
b) Savings banks
c) Money lenders
d) Private development banks
2. Which of the following is not a semiformal institution? (2 marks)
a) public development banks
b) credit unions
c) multipurpose cooperatives
d) NG0

3. Which of the following is an informal provider? (2 marks)
a) Rotating savings and credit associations.
b) Nonbank financial intermediaries
c) Postal savings banks
d) None of the above
4. Which of the following constitutes a stake for microfinance
private investors? (2 marks)
a) Sense of social responsibility
b) Political concern
c) Return of investment
d) a) and c)
e) Non ef the above

University of Medical Sciences and Technology
Faculty of Economic, Social and Environmental Studies

5. An NGO is one of the categories of owners of formalized MFIs.
(True / False) (2 marks).
6. Governance refers to a system of checks and balances whereby
a board of directors is established to oversee the management of
the MFI. Show the basic responsibilities of the basic
responsibilities of the board, and show the criteria for selection of
the board members. (7 marks)
7. The majority of MFIs fund their activities with donor or
government funds through grants or concessional loans .Is this
practice sustainable? (Yes / No). If it is sustainable support your
answer. If it is not sustainable; what are the possible alternatives
for an MFI to be sustainable? (8 marks)
8. What are the key measures for an MFI to access commercial
financing? (6 marks)
9. What is securitizatian? And how it could be a source of funding
to an MFI? What are the critical questions of governance for MFIs
to access capital markets? (8 marks)
10 .Explain how an MFI can enhance its intuitional capacity
building, and show institutional capacity building issues? (6 marks)
11. In the Manual for Elaboration of a Business Plan; the manual
provides guidelines for creating a business plan .Show a possible
business plan format. (8 marks).
12. Explain credit methodology included in the MFI Operational
Review? (7 marks)

Name : Index No.

Examinations Final 4 Semester 3 Batch
Human Capital
Time Allowed: 3 Hours /2014 06 / 18 Date:

Please Answer All Questions.
1. Greater health capital may improve the returns to investments in
education (Yes / No) Explain. (4 marks)
2. Greater education capital may improve the return to investments
in health. (Yes / No). Explain.( 4 marks)
3. People will spend more on human capital when income is higher;
but we can not count on that income increase being used to
adequately invest in childrens education and health. Explain in
detail. What needs to be done to solve this problem?( 6 marks)
4. A study in the Busia district of Kenya conducted by Edward Miguel
and Michael Krimmer showed that inexpensive deforming drugs
to eliminate parasite in children are very cost- effective. Explain
the success story of this study. (6marks)
5. Illustrate schematically how incomes vary over the life cycle for
people with various levels of education. Explain the possible gains
of education compared to costs incurred. (5marks).
6. Show the trade-offs involved in the decision to continue in schools
Draw a diagram that shows two earning profiles for workers with

University of Medical Sciences and Technology
Faculty of Economic, Social and Environmental Studies
primary school only, and those with a full secondary education;
also explain the costs and benefits in the diagram. (4marks)
7. Children have special productive abilities (True / False). (2marks)
8. There are four main approaches to child labor policy; explain them
in detail. (5marks)
9. Many activists in developed countries have proposed the
imposition of trade sanctions against countries that permit child
labor, or at least banning the goods on which children work. Is it a
good policy? Yes/ No. Defend your answer. (4marks).
10. Young females receive less education than young males in most
low-income developing countries (True / False). (2marks)
11. Explain what educational gender gap means; and give some
examples; closing the educational gender gap is economically
desirable for three reasons; what are they? (2marks)
12. Girls face discrimination in health care in money developing
countries, explain? (4marks)
13. Write an essay Explain the consequences of gender bias in health
and education. (8marks)