Codefusion Communications Inc.

Newsletter December 2009 - Volume 1 * Issue 12

“Insider Tips To Make Your Business Run Faster, Easier, And More Profitably”

Helping You Run Your IT... So You Can Run Your Business

“As a business owner, I know you don’t have time to waste on technical and operational issues. That’s where we shine! Call us and put an end to your IT problems finally and forever!”
- Jeff S. Brodie, CEO Codefusion Communications Inc. 29 Gervais Drive, Suite 310 Toronto, ON M3C 1Y9 Tel: 416.335.9392

The One Business Strategy That Can Change Your Life
I believe there is one skill that is more critical to your business success than any other skill or talent you could possess. Once mastered, it will not only improve your sanity and life, but also your ability to grow your business faster and more profitably. It also happens to be one of the most difficult skills to master. What is it?

Investing Your Time Wisely
After all, what could impact your business greater than investing more time on growth, profitability and revenue generation? But time is the great equalizer and no one person can manufacture more of it. And while we all know that “time is money,” very few entrepreneurs actually understand the TRUE value of their time and treat it with the respect and value it deserves. To prove my point, let me ask you a question: Do you really know what your time is worth? I’m not talking about market place value as in how much you could charge someone for an hour of your time. I’m talking about the value of your time being based on how much you can leverage your ideas, talents, and assets to make money. Consider this: Over the last week, how much of your time did you spend doing things that you could have hired someone else to do for you? How much time did you spend on tactical, day-to-day mundane activities, putting out fires, or dealing with problems that could have (and should have) been outsourced or delegated?

Inside This Issue…
Is This Habit Holding You Back? ..Pg 1 Your Computer Support Options...Pg 2 Making Room For Visitors..............Pg 2 Santa’s Goes Offline, Production Halts - A Week Before Christmas!............Pg 3 See What Our Clients Have To Say......................................................Pg 4 Client Spotlight: Frontier College Opens New Literacy Lab ................Pg 6 What You Know About Wrapping Paper Could Help You Win A $10 STARBUCKS GIFT CARD............Pg 6 Finally…the REAL Scoop On Viruses, Trojans, and Worms........................Pg 7 32 Countries From Around The World All Do It; Do you?.............................Pg 7 A Fast, Easy And Totally Legitimate Way To Get a FREE iPod ...............Pg 7 If Disaster Strikes, How Fast Could Your Company Be Back Up and Running? ...........................................Pg 8

Are You Guilty Of This As Well?
Lee Iacocca believed that the average CEO only invested 45 PRODUCTIVE minutes per day working on their business – the rest of the day was uselessly spent fighting off time-wasting activities similar to a panicked person swatting frantically at an attacking swarm of angry bees (obviously, not the highest and best use of any CEO’s time). So why am I, a computer consultant, writing you about the value of your time? Because as a business owner myself, I want to urge you to rid yourself of one major area of frustration and time-wasting activity that we can do for you cheaper, faster and better - specifically, the support, troubleshooting and maintenance of your computer network. Let me explain…

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Creating Guest Accounts For Visiting Relatives
The holidays are right upon us and there’s a good chance some of your relatives will want to use your computer while visiting. If you want to give them access but don’t want them viewing your personal files, then you’ll need to set up a guest account. This will give them access to your programs, but not your personal files. Here’s how… (Windows XP) 1. Open User Accounts in Control Panel. 2. 3. Click Guest. Click Turn On the Guest Account.

E-mail, databases, software, web sites, access to the Internet, and any other number of technologies you use in your business are critical tools that you rely on day in and day out. If these tools stop working, all productive work in your business can come to a grinding halt. BUT, it shouldn’t be YOU that worries about getting them fixed. You’ll take twice as long to get it done and you’re probably not going to fix it right anyway.

So What Are Your Options?
• Option #1: Designate the most technically-savvy person on your staff to be your make-shift IT manager and only bring in outside help when your “internal guru” runs into a network crisis they can’t solve. Problem is, you are pulling this person away from the real job you hired them to do; AND unless they have the time to stay up-to-date on the latest developments in IT support and management, they don’t have the skills or knowledge required to properly support and secure your network. • Option #2: Use your network until it “breaks” and then call in the experts to repair or replace whatever stopped working. This reactive model of network maintenance is a surefire path to extensive downtime, lost data, and excessive spending on IT support, not to mention major disruptions in staff productivity, sales, cash flow, production, and customer service that can never be recovered.

(Windows Vista) 4. Click on the Start button, Open Local Users and Groups, then type lusrmgr.msc in the search box, and press ENTER. If you are prompted for an administrator password or confirmation, type the password or provide confirmation. 5. 6. Click Users, and then doubleclick Guest. Select or clear the Account is disabled check box.

If you currently don’t have us performing regular maintenance on your computer network, I can virtually guarantee that your computer network will end up being one of those “angry bees” that shows up on a regular basis to distract you from focusing your time and attention on the more important aspects of growing your business.

FREE Report Shows You How To Claim More Time To Focus On Revenue Generation

(Windows 7)

Go to the Control Panel and open up User Accounts and Family Safety. Click User Accounts, choose Manage another account, then either create a new account, or select an existing one. Hit Set up Guest Mode and select Turn on Guest Mode.

To find out how we can simplify your life and give you one less thing to worry about, download our free report titled, “An Overlooked Way For Small Business Owners To Lower Their IT Costs By 30% - 50% While Avoiding Expensive, Productivity-Killing Computer Problems”. In this report,

You’ll Discover:
The single most expensive mistake most small business owners make when it comes to protecting their company data. The universal misconception business owners have about their computer networks, and how it can end up costing between $9,000 to as much as $60,000 in damages. 6 Critical security measures every small business should have in place. How to greatly reduce – or even completely eliminate – frustrating crashes, slow performance, and other annoying computer problems. How to avoid expensive computer repair bills and get all the computer support you need for a low, fixed monthly rate. This report will be made available for a limited time on our web site:



Windows 7 Guest Mode also further protects your computer by preventing someone from installing software, making system changes, and deleting data. And if problems do arise, Windows 7 can revert your system back to how it was before your guest got their hands on it.

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Are You STILL Keeping Critical Passwords On A Post-IT Note Next To Your Computer? Read On For An Easy Way To Remember Your Passwords And Maintain High Security...
One of the hardest habits we struggle to get our clients to break is writing down their passwords on sticky notes by their PC. Obviously this is a security risk. Another bad habit is choosing really easy-toremember passwords such as “password.” But admittedly, it CAN be hard remembering all of those darn passwords that are always changing. To solve this little dilemma, we’re suggesting to our clients to stop using passwords and use “pass-phrases.” What is a “pass-phrase” you ask? They are letters and numbers put together in an easyto- remember phrase such as “GoEagles09!” These are MUCH easier to remember than a random cluster of letters and numbers, which means you won’t have to write them down on a post-it note anymore! Pass-phrases can be built from anything, such as favorite quotes, lines from movies, sports team names, a favorite athlete’s name and jersey number, kids’ names and birthdates, pets, and so on. All you need to do is be a little creative to get numbers, letters and punctuation into the phrase. Since introducing this to our clients, we’ve found (believe it or not) they actually have fun doing this! Just don’t get so proud of your pass-phrase that you share it with others!

Santa’s Goes Offline, Production Halts - A Week Before Christmas!!

Santa likes to watch his budget just like everyone else, especially with his list of deliverables growing every second. Santa’s Chief Operations Elf Googled for a Cost effective IT Solution – similar to the one he used at home! He got some Nerds and Geeks to come in and recommend that Santa could save big money by going Open Source. Now the Chief Operating Elf was looking at his budget and getting ready to smile all the way to the Bank with a big fat Christmas bonus! So Santa bought the line from the little Red Elf like a hot cup of Cocoa! Soon Santa's entire workshop and network was switched over to some open source RFID state of the art Gift Tracking application. The Geeks and Nerds guaranteed Santa would slash his operational time by 50% and triple his production. His proof was reenforced with polar graphs and shoddy statistics. They looked good on paper, however when the Gifts hit the Air, they just didn't have the follow through to make them fly. Santa needed help. Codefusion did a full 27 Point IT Strategy Audit and saw what the Geeks and Nerds missed. Great ideas, that just didn’t make Santa fly. When it comes to Santa, if the ideas don't fly, neither does he. Twas the Week before Christmas and all was a mess The production systems just didn't pass the test The elves were all angry, the reindeer uptight Santa was worried they wouldn't be ready for Christmas night. The Geeks and the nerds all were perplexed Santa and the elves were more than a little vexed. While Rudolf was surfing he found a great siteCodefusion Communications guaranteed results the same night. So Rudolf made the call, the Team were soon to arrive, With one Guarantee - To keep Christmas alive! So the team got to work, not a moment to spare. The systems were analyzed through each node with great care. The team had an answer and as quick as a flash They virtualized the environment and recovered the crash. The efforts were focused, The results were swift, Windows was flying and soon so would the gifts. On Windows, on SQL, on Great Plains and Navision On HyperV, SAN Storage, .Net had arisen RFID systems were back online tracking All of the presents that were ready for packing Santa was watching from his big easy Chair The elves were all focused on the Team's genuine Care Production was running to Elf's constant humming, Santa Face-booked his Fans to say he was still coming. "I think they saved us, as quick as a pinch" Well, dear old Santa, for us it's a cinch. As Santa flew off and he shouted with delight, "Thank you Codefusion! To all A Good Night!"
~ By Jeff S. Brodie

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Here are some of the things our clients are saying about us. THANK YOU!
“…The Codefusion Team rescued us from Network Disaster, and since then we have had peace of mind. They rescued our Exchange server from a crash after our in house IT staff worked on this issue for 2 days with no progress, our data was recovered, and we were back in business with no data loss. The Codefusion team takes full responsibility for our network, and systems. The support team at Codefusion is fast at solving issues that arise (Many on the spot remotely) and we have few issues. We have completely eliminated our in-house IT staff, and our systems run far better than ever before. I highly recommend Codefusion for taking care of your network.” ~ Tim Turcotte, Evolution Print & Design Inc. “The Center for Education & Training has been a client of Codefusion Communications for five years now. Our organization enhances the self sufficiency and effectiveness of individuals and organizations by offering customized education, training and career resource solutions. We have locations spread out across the Greater Toronto Area. Recently one of our offices aging Nortel Phone systems had a Catastrophic Failure leaving our office out of commission. Codefusion was called, they sent a Technician to site to assess the situation. The failed Nortel system was in excess of 10 years old, and was in need of being replaced. The Technician contacted his supervisor and they made arrangements to install a new phone system for us, and get the office up and running the next business day. We were online and running in less than 24 hours. The fast action, and customer service is outstanding and we were thrilled with the support we received. The Codefusion team has been providing us lightening fast support and great customer service. Thanks for the great work you do for the Center for Education & Training.” ~ Rob Olson, Director of Corporate Services, Centre for Education & Training

“Frontier College has been working with Codefusion Communications Inc. for more than 13 years. What I like about Codefusion is that Jeff Brodie and his team are genuine and caring people. They take an interest in our business, and our mission. With the Help of Codefusion we have a 5 year technology plan that is aligned with Frontier College’s mission and strategic plan. I never worry about technology, as Jeff and his team have provided excellent guidance for our group. Codefusion’s help desk team is always there in an instant to solve our occasional issues, the support team is friendly, and they quickly and easily get us going with minimal disruption. Recently we deployed a new Literacy Learning Lab in our Leamington, ON office. We had a challenge we needed a new server for the office, however we had no budget for this addition. Codefusion suggested that we virtualize some of our servers, and consolidate the services to free up a physical server for Leamington. We heard about virtualization, however we didn’t believe we were ready for it. This requirement helped us move forward with Virtualization. Codefusion came in and made the changes to our network – we never even knew the work was done. We just knew that there was now a physical server available for our Leamington office. It is such a great relief knowing that our IT Advisors have the solutions for us and they really help us stretch our budget. Thanks to the Codefusion team our Leamington office went online on time.” ~ Sandi Kiverago, Director of Communications, Frontier College

Please go to and click on the link for the online survey. It will take you only 2 minutes to fill out. Your comments are extremely important to us.
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We know everyone needs to save money, we’ll be offering specials and technology cost saving advice and tips in this section.

We’ll pay you $10 to use our new E-waste recycling service.
Purchase any new flat panel from us through Dec. 31st and we will give you a $10 voucher to recycle your old monitor or towards the recycling of other old computer equipment. Call: 416.335.9392

“Deb’s Deal of the Week”
Occasionally I may just send an informative email to keep you abreast of services we offer. I hope you find this weekly email useful, informative, and something to help your business’s bottom line. Please let me know if you are looking for a certain item or service and I will be happy to research it for you!! If you have not been receiving my email, drop me a quick note at

COMUTER SERVICES: Remote Help Desk Support General Network File Server Repair & Troubleshooting PC Repair & Troubleshooting System Backups & Data Protection Virus Protection & Removal Network Security & Firewalls Wireless Networks Document Management Solutions New Server & Workstation Hardware Office Computer Technology Relocation Internet Web Programming, Domain Registration, Database applications TELEPHONE SYSTEM SERVICES: Remote Help Desk Support Phone System Programming Additions, moves & changes Cabling for data & voice Circuit Consultation & Negotiation New Phone System & Voice Mail Solutions Voice over IP Telephone Solutions Blackberry/Windows Mobile & Email Integration Telephone & Voice Mail System Relocations Call Center & Customer Service Center Phone Systems


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Great Technology Gift Ideas Under $100
iPod Remote Control From up to 30 feet away this device will allow you to forward or advance songs, adjust the volume, and even pause your music. Simply plug the transmitter into your iPOD, place it down and attached the waterresistant remote control to your arm. One drawback: You can't scroll through your music collection. You can, however, advance or rewind playlists or albums. Pre-Paid Cell Phones are another great gift idea that can help your loved ones stay in touch. No new concepts here, but these phones are easy to purchase and provide onesize-fits all experience to its users. Digital Cameras. Even with the ability to take pictures with cell phones, digital cameras are still a big hit around the holidays. With features like a real view finder (so you can power off the LCD screen and save battery life) this gift gives you hours of family picture fun. i-Fish. Similar to last year’s i-Dog, this plastic robotic-fish-turned-iPodspeaker has a bunch of entertaining tricks, like reacting to sound or music, and “swimming” all over your desk.

Client Spotlight: Frontier College Opens New Literacy Learning Lab in Leamington, Ontario
Codefusion deploys a new satellite office for Frontier College providing one stop for their technology requirements, Servers, Computer, Software, Internet and Telephone lines for the office. “It is such a relief having Codefusion manage the details of this deployment, I am grateful for their knowledge and integrity” said Sandi Kiverago, Director of Communications. We are excited to have our Leamington Office online and bringing our Literacy services closer to the community where the services are required. Frontier College is a not-for-profit, charitable national literacy organization, to find out more about Frontier College Would you like your company highlighted here in our “Client Spotlight?” Then give us a call today at 416.335.9392

“Who Else Wants To Win A $10 Starbucks Gift Card?”
$10 Gift Card

Take my monthly Trivia Challenge and you could win too!
The Grand Prize Winner of last month’s Trivia Challenge Quiz is…drum roll please: No Winner’s this month to correctly answer my quiz question… What did the inventors of the original CD use to determine its size?


The Perfect Gift For The Business Owner Who Has It All
Trying to shop for a busy business owner who has it all? How about a Codefusion Communications Inc. gift certificate? Your relative or business associate may use the gift certificate to purchase new hardware or software for their business, to cover an onsite service call or project, or may apply it towards our ‘Technology Alignment Program – TAP’ Plan. Certificates may be purchased in minimum amounts of $50 each.

a) b) c) d)

The radius of a 1 lb. coffee can lid 5/8ths the size of a 45 record Capacity to Store 1.5 MB of information The ability to hold Beethoven’s 9th Symphony at any tempo

The answer is “d” – Engineers designed the disk to be able to hold Beethoven’s 9th Symphony at any tempo which at its longest is 74 minutes. Better luck this month! Now…let’s move on to this month’s trivia question for a $10 Starbucks Gift… Though the Chinese invented the concept of paper in 105 AD, who invented the wrapping paper that is used today in the United States? a) Don Featherstone b) WH David c) Wu Yulu d) Joyce C. Hall

Call me right now with your answer! 416.335.9392

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Holiday Numbers
– The number of Christmas cards printed in England in 1846, the first year Christmas cards were commercially available. – The number of light bulbs strung on the Christmas tree at Rockefeller Center in New York.

Do You Know The Difference Between A Virus, Worm, Or A Trojan?
A computer virus is a malicious program that attaches itself to another program or file with the intent of spreading or replicating itself. Some viruses cause only mildly annoying effects while others can completely destroy your hardware, software, and files. Almost all viruses are spread by executable files attached to an email. Unless you run or open the program, a virus cannot infect your computer. That is why you should NEVER open a strange-looking e-mail from an unknown source. Like viruses, worms spread from computer to computer; but unlike a virus, a worm has the ability to take advantage of your computer’s file or information transport feature to spread without human assistance. This is why worms are so dangerous. Left unchecked, a worm could send out thousands of copies of itself from your computer, creating a devastating ripple effect. For example, many worms will access your e-mail address book and send a copy of itself to everyone you have listed. If it is able to install itself on the recipient’s machine, it performs the same broadcast to everyone in their email address book, and so on down the line. Because of the copying process they initiate, worms use up system memory and network bandwidth causing Web servers, network servers, and individual computers to stop responding. In some cases, like the Blaster Worm disaster, a worm can actually allow malicious users to control your computer remotely. A Trojan Horse received its name because of the way it tricks users into installing it on their computer. To an unsuspecting user, a Trojan Horse will appear to be useful software or files from a legitimate source. Once activated, the damage can be mildly annoying (like adding silly icons to your desktop) to outright devastating (deleting files and destroying information on your system). In addition to damaging files and destroying information, Trojans are known for creating an entry point that allows outsiders to access your system and possibly even steal confidential, financial, and personal information. Unlike viruses and worms, Trojans do not reproduce by infecting other files and do not self-replicate.



50,000,000 – Total number
of Christmas trees sold in Europe each year.
– Average dollar amount each person will spend on holiday gifts. – The number of countries around the world that celebrate Christmas.

431 32

1 – Number of times you can be
“naughty” during the year without getting coal in your stocking.

‘Tis The Season To Reach Out And Help Those In Need.
This year Codefusion Communications Inc. is hosting a Winter Coat Drive for the less fortunate in the Toronto Area. We are collecting coats to be delivered to the Toronto Shelters by December 18th, 2009. If you would like to donate a Winter Coat please call us at 647.723.0026 or email us:

How To Protect Yourself From Getting Infected
Since new threats are developed daily, it’s important to stay vigilant about keeping your computer or network’s security current. The most obvious line of defense is up-to-date virus protection that has the ability to scan and clean inbound and outbound e-mail messages. Next, make sure you have the latest security patches and updates installed for your operating system, especially if you are running Microsoft Windows. You should also have a software or hardware firewall installed. Finally, modify your browsing habits. Do not click on pop up ads, download “cute” screen saver programs or emoticons, and never participate in peer-to-peer network download sites.

FREE iPod For Your Referrals

That’s right! During the month of December, refer a friend to us; if they become a client, we’ll send you a shiny new iPod, already giftwrapped and ready to go. Call 416.335.9392 Or visit

FREE 27-Point Problem Prevention Network Audit ($297 Value)
Our 27-Point Problem Prevention Network Audit will protect you by revealing any lurking virus, worms or Trojan threats in your network. We’ll also check your backups and give you recommendations for improving the speed and performance of your systems. To schedule yours, call 416.335.9392 or visit

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Getting Ready To Upgrade Or Refresh Your Computer Network? DON’T—Until You Read This...
Thanks to a new software technology called, “virtualization” you can now save THOUSANDS of dollars on hardware upgrades while simultaneously (and drastically) improving your ability to recover after a disaster. Before virtualization, you could only run a single operating system and a single application on a server; but virtualization breaks that requirement by making it possible to run multiple operating systems and multiple applications on the same computer at the same time, reducing the need to constantly add new servers to support your network. This technology also simplifies your infrastructure, which means less maintenance is required, and it lowers the overall operating costs of running a network. And if the hard-to-ignore cost savings isn’t enough, you’ll be amazed at how quickly we could get you back up and running after a disaster. So before you add on (yet another) server or upgrade your network, PLEASE give us a call. We’ll be glad to show you exactly how much money this new technology can save your business in measurable, hard costs. After seeing the numbers, we’re sure you’ll agree that vitalizing your network is a far superior way to address your IT growth.

If Disaster Strikes, How Fast Could Your Company Be Back Up And Running?
You hear it all the time from us—back up your data, keep your virus protection current, and install and maintain a firewall to protect yourself from hackers and other online threats. However, while these precautions will certainly help you avoid problems, they CAN’T do anything if you don’t have a good backup and disaster recovery plan in place. Are You A Sitting Duck? We all know that an ounce of prevention is worth a pound of cure; yet, disaster recovery planning often takes a distant second to the daily deadlines and pressures of running a business. That means that most businesses, including your own, may end up offline and without your data after a simple lightening storm. Don’t think that could ever happen to you? Consider this: “data-erasing disasters” can also take the form of office fires and broken water pipes, not just earthquakes, floods and tornadoes. If a fire started in your building, the parts that weren’t burned beyond recovery would probably be destroyed by the firemen’s efforts. But even more common is software corruption, hardware failures and human error! Disaster Recovery Questions You Need To Answer A disaster recovery plan doesn’t have to be complicated, time-consuming or expensive. Start by asking yourself the following questions... 1. Do you back up your company’s data daily to both an onsite and offsite location? 2. Are you absolutely certain that your backup copy is valid, complete and not corrupt? How do you know for sure? 3. If disaster strikes, HOW would you get your data back, and how long would it take? In many cases it takes days and often weeks; what would you do during that period of time? 4. Do you have copies of all the software licenses and discs in a safe location that could be accessed in the event of having to rebuild your server? 5. Would you and your employees have a way to access your network remotely if you couldn't get to the office? 6. Do you store important passwords in a secure place that company officers can access if you are unavailable? 7. Do you have a UPS (uninterruptible power supply) device in place to keep your network and other critical data operations running during a power outage? This is NOT a complete list, but it is a good start to get you thinking in the right direction.

Our FREE Disaster Recovery Plan Helps You Prepare

FREE Backup Audit!

Since it’s the New Year, we’ve decided to help our clients get their “IT house” in order by giving away a FREE Backup and Disaster Recovery Audit. At no charge or obligation, we’ll come to your office, review your current plan (or lack of one!) and provide a simple action plan on what you need to do to make sure your business can always be up and running. But take note! We can only make this available to our clients and friends during the month of January; after that, the fee for this consultation will be $395. For more information, please contact our office at 416.335.9392 or visit

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