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Survey Report 2014

Automotive Apps Trends & Forces

DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN &
GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE
INDUSTRY TRENDS
• Key Auto Apps & Market Impact
• Market Impact & Trends for Auto Apps
• Applications in the Connected Car
• Smartphone Versus Head-Unit Embedded Apps


CHALLENGES & EXPECTATIONS
• Trends & Developments in the Automotive Industry
• Role of Content in the Auto Apps Evolution


THE FUTURE OF AUTO APPS
• Driver Distraction - Availability of Apps in the Car
• Content – Social Media and Gaming
• Payment Models for Auto Apps
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Players In The Market

Which innovative auto
apps have lately caught
consumers’ attention
and are likely to play an
increasing role in the
market?
INDUSTRY TRENDS

Key Auto Apps & Market Impact
Navigation
Osmand
VW
Smilage
TomTom
Yelp
Trapster
Umano
Local
Search Apps
Zubie
Car Pre-
Conditioning
GPS
Waze
Pandora
Spotify
Aupeo
OBDlink
Mirror
Link
Apple
CarPlay
Parking
Apps
Carknow

‘Rise of demand for car diagnostics, parking, fuel,
traffic, location, ecodriving apps…’

‘Providing data to OEM to increase quality and
reduce cost...’
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Market Impact and Trends for Auto Apps
INDUSTRY TRENDS

Market Impact & Trends for Auto Apps

‘We are only at the beginning of step by step capturing
the potentials for automotive apps …’

‘Navigation, voice control, safety and local
search will rise in demand...’

‘Integrating apps with full head unit
functionality to foster user experience…’

‘Car to car communication
apps will play an increasing role...’

‘Delivering more relevant & contextual info
to the driver will be key...’
‘Some OEMs seem to have the right system
in place to attract and deploy apps...’
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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41% 40%
17%
2%
Delivering safety and
driving-support services
to the driver
Delivering interoperability
between devices,
technology and car
Delivering entertainment
services to the driver
Other
INDUSTRY TRENDS

Applications in the Connected Car
What will be the
central task
of
applications
in the
connected car?
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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Will smartphone apps prevail or will
head-unit embedded apps carry the day?
INDUSTRY TRENDS

Smartphone versus Head-Unit Embedded Apps
Smartphone
Apps
57%
Head-Unit
Embedded
Apps
31%
Other
12%
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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CHALLENGES & EXPECTATIONS

Challenges for the Automotive Industry
1%
9%
11%
15%
16%
22%
26%
Other
Compliance with Guidelines (e.g. NHTSA)
Differentiating Infotainment Offerings vs.
Maintaining the Brand
Lack of Advanced Business Models
Demand for Personalization and Flexibility vs.
Cost Effectiveness
Creating Rich UX while lowering Driver
Distraction
Collaboration between OEMs / App Developing
Companies
Which are the
main
challenges
that need to
be overcome
soon?
Multiple Choice of Respondents Displayed
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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According to managers’ expectations ,
the future of the automotive app lies in ...
61%
30%
6%
CHALLENGES & EXPECTATIONS

Role of Content in the Auto Apps Evolution
…changing the way content is
delivered
... providing more and
diversified content
... providing less content
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS

Driver Distraction - Availability of Apps in the Car
Availability
of Apps in
cars
25% YES!
In order to keep driver distraction low...
21% Maybe!
7% I don’t know!
47% No!
As apps should primarily support the driving task…
Should the
number of apps
being available
in the car
be limited?
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS

Content – Social Media & Gaming
LESS IMPORTANT 38%
SIGNIFICANT 42%
VERY IMPORTANT 39%
How high is the
relevance of
in-vehicle social
networks and
gaming content?
64%
26%
8%
Mixed
Free
Paid
I don´t know
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS

Payment Models for Auto Apps
Will future automotive apps be paid for
or supplied free in the long-term?
2%

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS

Autonomous Vehicles & In-Vehicle Infotainment
Will
autonomous
vehicle
technology
push in-vehicle
entertainment?
19%
81%
No
Yes
Upcoming Highlights - we.CONECT Events

• Automotive Tech.AD Detroit 2014
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• Automotive Steering Technology 2015
Auto Apps Evolution 2014 Berlin – The Show

• Program Highlights 2014
• Auto Apps Media Center
• Review of the Show
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we.CONECT is bringing together leading automotive
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from international departments of advanced engineering,
telematics, research and development, connectivity and
infotainment, strategic product development and electrical
components to the 3rd Automotive Apps Evolution 2014
show in Berlin.

Europe’s highly innovative networking community gathers
to discuss the pressing challenges and solutions,
technologies, trends and best-in-class practices in apps
infotainment, infrastructure and software development of
the automotive cockpit… more
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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