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homecoming.uark.

edu
SPONSORSHIP
October 2014
University of Arkansas
HOMECOMING
HOSTED BY
homecoming.uark.edu
University of Arkansas
HOMECOMING 2014
CALLING ALL HOGS HOME
Greetings from the Arkansas Alumni Association!
As the YOU of A campus prepares for HOMECOMING 2014, we
would like to offer your business or group the opportunity to
participate in this years festivities. Did you know the Arkansas
Alumni Associations very own elite Student Alumni Board is 100%
responsible for the creation, planning and organization of the
University of Arkansas Homecoming Week?
Last year we engaged thousands of YOU of A students, alumni,
friends, fans, faculty, staff and community members during
Homecoming Week. This years activities promise to be better
than ever, once again tying Arkansas pride and tradition together
with fun for our entire community. We would love for YOU to be a
part of this epic occasion by partnering with the Arkansas Alumni
Association as a sponsor.
Homecoming Week will kick-off on October 12th with nearly
two weeks of exciting events, including the Color Those Hogs
5K Run, Pigskin Classic, Hot Dogs with Head Hogs, Chili Cook-
off, community blood drive, parade and of course, the battle
between the Razorbacks and the UAB Blazers on October 25th.
We hope youll consider being a sponsor for the 2014 University of
Arkansas Homecoming Week this year. Sponsors are recognized in
a variety of ways and mediums because we understand the value
of your investment as a sponsor.
Your partnership is highly treasured by the Arkansas Alumni
Association and all of those who enjoy homecoming week.
Without fnancial support it would not be the grand event
supporters and fans have grown to love. Enclosed you will fnd
detailed information outlining the slate of events for 2014, as well
as the benefts of becoming a sponsor. If youre interested in
becoming a sponsor, please contact Terri Dover tdover@uark.edu
or call 479.575.2801.
homecoming.uark.edu
Sponsors will be able to capitalize on the following
opportunities:
National, regional and local recognition as sponsors of
University of Arkansas Homecoming
Market expansion to the University of Arkansas campus and
the Northwest Arkansas region
Publicity generated from media coverage, social media, print
and digital marketing.
Ability to distribute promotional items at a variety of events.
(some restrictions may apply)
Recognition on website, signage, advertising and event
invitations.
SPONSORSHIP
BENEFITS
The Student Alumni Association strives to make Home-
coming more than just a celebration. Its a week of
events that also impact the community.
In 2013 alone, donations exceeded more than 14,000 food items
for the Full Circle Campus Food Pantry, more than $14,000 for the
March of Dimes, and almost 1,000 units of blood for the American
Red Cross. We plan to increase these contributions through new
and expanded events throughout Homecoming Week to beneft
these causes, specifcally targeting Northwest Arkansas.
Arkansas Alumni Association Scholarships: 2013 was a
milestone year with more than $1 million given out in
scholarships to more than 450 outstanding students. We
hope to start an endowment for Student Alumni Associa-
tion scholarships through Homecoming.
Off Campus Connections Scholarships: Off Campus
Connections provides friendly assistance, resources,
and referrals to help support and retain undergraduate
off-campus and commuter students many of whom
are nontraditional. With funds from Homecoming, OCC
plans to further their pursuit of a scholarship endowment.
Full Circle Campus Food Pantry: The Pantry is a student-
run emergency food assistance program that distributes
food and personal products to all members of the Uni-
versity of Arkansas Community. The Homecoming Food
Drive is one of the key drives of the year that helps keep
their shelves fully stocked.
7 Hills Homeless Shelter: 7hills builds relationships with the
goal of ending cycles of homelessness and poverty in
the community. Through our Homecoming efforts, we will
contribute food and money to help support their efforts.
American Red Cross: The two day blood drive is THE
largest in the state. The blood products collected will
go to impact hospitals across the state such as Univer-
sity of Arkansas for Medical Sciences and the Arkansas
Childrens Hospital.
Your Sponsorship will help the students of the University
of Arkansas to increase the impact to these worthy
causes!
HOMECOMING
PHILANTHROPY
homecoming.uark.edu
We have provided demographic statistics for the
Northwest Arkansas Region, campus community and
the alumni market as well as providing circulation
numbers for the Arkansas Alumni Associations
marketing outlets.
UNIVERSITY OF ARKANSAS
Students 26,300+
Faculty and Staff 3,000+
Alumni 154,000+
NORTHWEST ARKANSAS
The University of Arkansas is located in the city of
Fayetteville, a part of the vibrant Northwest Arkansas
Metropolitan area. The folllowing demographics were
obtained from the Northwest Arkansas Council.
HOUSEHOLDS/FAMILIES
2013 Population 487,525
2013 Households 181,657
2013 Families 123,338
Median Age 33.5
INCOME
2013 Median Household Income $47,426
2013 Average Household Income $63,442
2103 Per Capita Income $24,012
DEMOGRAPHIC
INFORMATION
ARKANSAS ALUMNI ASSOCIATION
The mission of the Arkansas Alumni Association is to
connect and serve the University of Arkansas Family.
The Student Alumni Board (SAB), the student leaders
of the Student Alumni Association (SAA), are the archi-
tects of Homecoming. SAB and the Arkansas Alumni
Association collaborate to market homecoming.
PEOPLE
Living Alumni 135,000+
Arkansas Alumni Members 26,000+
SAA members 850+
Alumni in Northwest Arkansas
Regional Network
3000+
MARKETING VEHICLES
homecoming.uark.edu 10,000+ page
views /year
ARKANSAS magazine 22,000+
Email Database (Open Rate 31%) 46,000+
FACEBOOK
Association Likes 6,400+
SAA Likes 833
TWITTER
Association Followers 6,000+
SAA Followers 2,100+
homecoming.uark.edu
SPONSORSHIP
INFORMATION
BELL TOWER PRESENTING SPONSOR - $10,000
Prominent logo featured on homecoming.uark.
edu
Prominent logo featured on all Homecoming print
advertising (certain restrictions apply)
Logo featured in all event emails
Logo featured in @ Arkansas
Social media feature
Special discount feature for Perks Partners who are
also Homecoming Sponsors
Tabling at events (certain restrictions apply)
Prominent logo placement on programs/handouts
Four (4) football tickets
Prominent placement on Homecoming T-shirt
Logo on event signage at all events
Banner in the Greek Theater during the concert-
TENTATIVE
Banner in the parade
CLOCK TOWER SPONSOR - $5,000
Secondary logo featured on homecoming.uark.
edu
Secondary logo featured on all Homecoming print
advertising (certain restrictions apply)
Secondary logo featured in all event emails
Secondary logo featured in @ Arkansas
Social media feature
Special discount feature for Perks Partners who are
also Homecoming Sponsors
Tabling at events (certain restrictions apply)
Secondary logo placement on programs/
handouts
Two (2) football tickets
Secondary placement on Homecoming T-shirt
Logo on event signage at all events
Secondary banner in the Greek Theater during the
concert (if space allows)-TENTATIVE
Logo placed on banner in the parade with other
Big Red sponsors
homecoming.uark.edu
CORNERSTONE SPONSOR - $2,500
Company name listed on homecoming.uark.edu
Company name listed on all Homecoming print
advertising (certain restrictions apply)
Company name listed all event emails
Company name listed in @ Arkansas
Company name placement on programs/hand-
outs
Company name listed on banner in the parade
Tertiary logo placement on Homecoming T-shirt
SENIOR WALK SPONSOR - $1,000 &
IN-KIND SPONSORSHIPS
White sponsors will be matched with the most
appropriate Homecoming event. For more
information email sponsorships@arkansasalumni.org
University of Arkansas
HOMECOMING 2014
EVENT SUMMARY
COLOR THOSE HOGS 5K RUN
Date: October 12, 2014
Time: Mid-Day
Location: TBD
2013 Engagement Notes: This event would be replacing
the Dodge ball Tournament we did in 2013. The en-
gagement for that event was: 216 student participants
and approx. 600+ student spectators.
Event Description: This 5k run will be open to students,
alumni, and community members. We will be using
Arkansas colors to show our Razorback Spirit.
______________________________________________________
HOT DOGS WITH HEAD HOGS
Date: October 13, 2014
Time: 10:00 a.m - 2:00 p.m.
Location: Union Mall
2013 Engagement Notes: 96 volunteers.
1,867 hot dogs were distributed and
more than 200 additional students attended.
Event Description: Students and community members
can enjoy free hot dogs, chips, and drinks. They will be
served by some of the Head Hogs at the University of
Arkansas, including members of the Razorback Athletic
Department.
homecoming.uark.edu
HOMECOMING CHILI COOK-OFF
Date: October 14, 2014
Time: 11:00 a.m - 4:00 p.m.
Location: Union Mall
2013 Engagement Notes: Approximately 120 student
participants and more than 500 additional attendees.
There were 10 large containers of chili donated to 7Hills
Homeless Shelter following the event.
Event Description: Groups involved in the Homecom-
ing Competition will fght to win the Homecoming Chili
Cook-Off. Community members and other students are
invited to come to watch students cook and admire
their creative displays. They can also pay a small dona-
tion in exchange for cups of chili. All food at the end of
the event is donated to 7 Hills Homeless Shelter.
______________________________________________________
RED CROSS BLOOD DRIVE
Date: October 15-16 2014
Time: TBD
Location: HPER
2013 Engagement Notes: There were 965 blood dona-
tions, 204 student volunteers, & approximately 150 ad-
ditional attendees (who attended but were unable to
donate).
Event Description: The American Red Cross conducts
the annual Homecoming Blood Drive.. Just one unit of
blood can save up to three lives. The drive will be locat-
ed on the third foor of the Arkansas HPER building, and
anyone is welcomed and encouraged to come do-
nate blood. Student participants will receive an Arkan-
sas Homecoming t-shirt from the American Red Cross.
BANNER AND BOARD COMPETITION
Date: October 16, 2014
Time: Judging starts at 12:00 p.m.
Location: Campus
2013 Engagement Notes: 18 student pairings partici-
pated and there were fve judges (alumni & campus
leaders).
Event Description: Competing student groups (Greek
Life, Residence Halls, and Registered Student Organiza-
tions) each make a
Homecoming ban-
ner to be displayed
around campus. The
banners are judged
based off creativity
and implementation
of the Homecoming
theme.
______________________________________________________
PIGSKIN CLASSIC
Date: October 22, 2014
Time: TBD
Location: Intramural felds.
2013 Engagement Notes:126 student participants and
more than 100 spectators.
Event Description: The Pigskin Classic has been a
Homecoming tradition for several years. Competing
teams play in a 3 on 3 fag football tournament.
homecoming.uark.edu
CREATE-A-HOG
Date: October 23, 2014
Time: 10:00 a.m. - 2:00 p.m.
Location: Union Connections Lounge
2013 Engagement Notes: Participation from 10 pairings
and raised $14,484 dollars for the March of Dimes.
Event Description: Competing groups will be asked to
make a Razorback painting on canvas. Similar to previ-
ous years, people can vote for their favorite hog by
dropping money into the buckets.
______________________________________________________
COMMUNITY CONCERT (TENTATIVE)
Date: October 23, 2014
Time: TBD
Location: Chi Omega Greek Theatre or
Old Main Lawn
Event Description: THIS EVENT IS TENTATIVE
LAWN DECORATION COMPETITION
Date: October 24, 2014
Time: Judging starts at 12:00 p.m.
Location: Campus
2013 Engagement Notes: There were 18 student parings
that participated, and there were 5 judges (Alumni &
Campus Leaders).
Event Description: Competing student groups (Greek
Life, Residence Halls, and Registered Student Organi-
zations) each decorate a designated lawn area. The
decorations are judged based off creativity and imple-
mentation of the Homecoming theme.
homecoming.uark.edu
DICKSON STREET PARADE & PEP RALLY
Date: October 24, 2014
Time: 6:00 p.m. & 7:00 p.m.
Location: Dickson Street & Chi Omega Greek
Theater (or Old Main Lawn)
2013 Engagement Notes: Approximately 3,000 student
participants. Approx. 500 additional participants.
Numerous spectators line the street. In 2013, the Home-
coming Pep Rally had approximately 4,000 attendees.
Event Description: The Dickson Street Parade will run
from the Highland intersection to the Arkansas Greek
Theatre. Attendees will include Arkansas Spirit Squads,
Band, and Student groups marching in the parade.
The Homecoming Pep Rally will include the band and
spirit squads. The Homecoming Court announcement
will be made at this time. Following the pep rally,
everyone is encouraged to attend the Volleyball
game at Barnhill Arena where we will announce the
Homecoming winners.
SENIOR WALK DEDICATION
Date: October 24, 2014
Time: 3:00 p.m. - 4:30 p.m.
Location: Old Main Lawn
Event Description: The Senior Walk Dedication is a
new tradition that started this past April with the 2012
Senior Walk. It starts with a ceremony and speech on
Old Main Lawn, which is followed by an offcial ribbon
cutting at the start of the Senior Walk being dedicated.
This dedication will be for the class of 2013, and the ten-
tative speakers include Chancellor Gearhart and Chris
Wyrick, the Vice Chancellor for University Development.
homecoming.uark.edu
888.ARK.ALUM 479.575.2801 www.arkansasalumni.org
University of Arkansas
HOMECOMING 2014
SPONSORSHIP FORM
Organization
Contact Person
Mailing Address
Phone Number
Webstie
E-Mail Address
Please check one of the following boxes to the level of your choice
q BELL TOWER Presenting Sponsor $10,000 (one available)
q CLOCK TOWER Sponsor $5,000
q CORNER STONE Sponsor $2,500
q SENIOR WALK Sponsor $1,000
q Gift-In-Kind Sponsor: Value of Gift $ ____________________
Description of gift:
Sponsor Agrees to:
Pay to the full amount of agreement on or before the
October 1, 2014 to Arkansas Alumni Association, P. O. Box
1070, Fayetteville, AR 72702.
Provide appropriate company logos and/or correct name
usage in appropriate electronic format, together with any
style instructions necessary for appropriate display of said lo-
gos or name, to Arkansas Alumni Association within one week
of agreement.
Upon request, provide logo use and style approval within two
business days, for promotional materials produced by the
Arkansas Alumni Association.
Sponsor Signature: _____________________________________________
Date: ______________ (Payment Information on back )
q I have selected to enclose my payment
q Check (payable to Arkansas Alumni
Association memo: Homecoming)
q Please charge my credit card
q VISA q MasterCard
q American Express q Discover
q Please invoice me for the amount of the
sponsorship
Name (As it appears on the credit card)

_____________________________________________________
Account # __________________________________________
Exp. Date ______________________________ CVV#_______
Signature ____________________________________________
Return form to:
Arkansas Alumni Association
ATTN: Elizabeth Tipton
PO Box 1070
Fayetteville, AR 72702
University of Arkansas
HOMECOMING 2014
SPONSORSHIP FORM