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Joandbyrd@yahoo.com (203) 745-8288 Linkedin.

com/in/Joandbyrd


TOP-PERFORMING SALES LEADER

Maximize Talent I Deliver Customer Satisfaction I Increase Profitability

Consistently produce memorable customer experiences achieving key metrics. Identify and leverage team
skills to exceed sales goal. Increase total store contribution through cost control.

PROFESSIONAL EXPERIENCE

Ascena Retail Group; Dress Barn, Bronx, NY 2006 2013

District Sales Leader
Generated 16 million dollars in sales by supporting and mentoring twelve Store Managers, twenty six
Assistant Managers and one hundred nine associates in the New York area for a womens specialty retailer.
Increased profitability 8% and analyzed sales performance to determine opportunities.
Achieved top ten sales ranking among eighty two district sales leaders. Maintained a top twenty sales
ranking in company for five years by setting clear, challenging and measurable goals
Drove profitability through cost control, sales increases and leveraging payroll
Enhanced customer experience by monitoring the progress of customer service training and
analyzing customer feedback to improve selling performance
Increased sales transactions by four through building customer base via email and phone capture
Analyzed inventory levels and product placement to support projected sales volume
Reduced shrink from 4.2% to 1.18% through heightened awareness, strict operational controls and
accountability amongst team
Maintained associate engagement scores of 4.42 out of 5 through team building; leveraging
relationships with corporate team, providing feedback, recognition and peer to peer mentoring
Coached sales team on customer connection and sales techniques to maximize their skills to impact
customer experience.
Leveraged relationships with planning and allocation, buying, marketing, asset protection, operations
and real estate departments to implement strategic business plans in each market.
Maintained a customer satisfaction rate of 85%.





Joandbyrd@yahoo.com (203) 745-8288 Linkedin.com/in/Joandbyrd



Ascena Retail Group; Dress Barn, Milford, CT 2001 2006

Regional Northeast Training Store Manager
Inspired others with the vision of the company values and mission. Trained 20 Store Managers annually on all
operational, visual, policy and procedures; which included performance management, human resources, hiring
and training. Managed a team of 15 daily on executing visual initiatives, inventory maintenance, providing
excellent customer service, performing outreach and achieving sales goals.
Ensured brand integrity by facilitating visual workshops each month
Tested new sales and register programs for company; provided feedback prior to being implemented
to company
Taught managers the best practices on sales and operations
Assisted District Sales Leader on the opening of 6 new locations
Exceeded sales plan through outreach and building customer base
Created future Store Leaders by assigning strategic increased responsibility in their role
Turned around under-performing stores using key selling techniques, providing great customer
service, improving team morale and reducing shrink

Ascena Retail Group; Dress Barn, CT 1991 2001

Store Manager
Recruited, hired and trained employees for the opening of 2 new locations.
Turned sales and shrink around in 3 under-performing locations.
Received numerous awards for customer satisfaction, reduced shrink and leading in key metrics.
Secured and performed outreach to spread company recognition to increase traffic.

US Shoe; Caren Charles, CT 1988 1991

Store Manager
Grew sales from 1 million to 1.30 million
Reduced shrink
Built solid customer base to ensure repeat business
Lead district in contest performance

Joandbyrd@yahoo.com (203) 745-8288 Linkedin.com/in/Joandbyrd



Education
Associates in Business
Newbury College, Boston MA

Awards
2013 - Ten of eighty two in Partners in Excellence
2013 - 2% Shrink improvement
2008 - Two of eighty two in Partners in Excellence; one in sales in region
2007 - Four of eighty five in company in dollars per transaction; 1 in plan sales in company
2006 - Highest percent plan in region, out of 12 districts