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HOW TO CREATE A GLOBAL

PHENOMENON
WITH
LESS THAN $10,000

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THE GUIDING PRINCIPLE:
“Whenever you find
yourself on the side of the
majority, it's time to pause
and reflect.”
-Mark Twain

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THE 4-HOUR WORKWEEK?

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DECEMBER 26, 2006
The Assumptions:

-Consistent suggestions: radio and blogs.


-Most books fail or stick 1-2 weeks.
-Online can appreciate with time.

The Goal:

- 20,000 “earlyvangelists” in 2 weeks.


-”Surround sound” effect
Suggestion: Read “1,000 True Fans”
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DATA IS KING.

7am and 6pm PST on Tuesday, Thursday, Saturday.

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3 TIPPING POINTS

1) Indirect
2) Direct
3) Meta

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SELL AROUND THE PRODUCT
PPC: Phenomenize, Polarize, and Communitize.

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SAMPLE FINDINGS

From wording to read time -- test it all.


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HOW I RESEARCH

www.twitter.com, www.slinkset.com, www.evernote.com

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VIDEO AND PHOTOS

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19.8%
and
21.1%

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16.2%+

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#1: BUT HOW WILL I USE IT?

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HOW NOT TO PITCH

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PLAN BIG,
BUT TEST ASSUMPTIONS.

DOING THE UNTHINKABLE


IS EASIER THAN
YOU THINK.

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The New and Expanded Edition (100 New Pages)
Launches Tuesday, 12/15/09:
http://bit.ly/jEAUT
Excerpts and More: www.fourhourblog.com
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