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  • Ferriss - Le Web 2

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    garry5258
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    "How to create a global phenomenon with less than $10,000" "when you find yourself on the side of the majority, it's time to pause and reflect" "the goal: - 20,000 "earlyvangelists" in 2 weeks. "Data is king. 3 TIPPING POINTS 1) Indirect 2) Direct 3) Meta 6 SELL AROUND the PRODUCT PPC: Phenomenize, Polarize, and Communitize"

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    "How to create a global phenomenon with less than $10,000" "when you find yourself on the side of the majority, it's time to pause and reflect" "the goal: - 20,000 "earlyvangelists" in 2 weeks. "Data is king. 3 TIPPING POINTS 1) Indirect 2) Direct 3) Meta 6 SELL AROUND the PRODUCT PPC: Phenomenize, Polarize, and Communitize"

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    74K views18 pages

    Ferriss - Le Web 2

    Uploaded by

    garry5258
    "How to create a global phenomenon with less than $10,000" "when you find yourself on the side of the majority, it's time to pause and reflect" "the goal: - 20,000 "earlyvangelists" in 2 weeks. "Data is king. 3 TIPPING POINTS 1) Indirect 2) Direct 3) Meta 6 SELL AROUND the PRODUCT PPC: Phenomenize, Polarize, and Communitize"

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    of 18

    HOW TO CREATE A GLOBAL

    PHENOMENON
    WITH
    LESS THAN $10,000

    1
    THE GUIDING PRINCIPLE:
    “Whenever you find
    yourself on the side of the
    majority, it's time to pause
    and reflect.”
    -Mark Twain

    2
    THE 4-HOUR WORKWEEK?

    3
    DECEMBER 26, 2006
    The Assumptions:

    -Consistent suggestions: radio and blogs.


    -Most books fail or stick 1-2 weeks.
    -Online can appreciate with time.

    The Goal:

    - 20,000 “earlyvangelists” in 2 weeks.


    -”Surround sound” effect
    Suggestion: Read “1,000 True Fans”
    4
    DATA IS KING.

    7am and 6pm PST on Tuesday, Thursday, Saturday.

    5
    3 TIPPING POINTS

    1) Indirect
    2) Direct
    3) Meta

    6
    SELL AROUND THE PRODUCT
    PPC: Phenomenize, Polarize, and Communitize.

    7
    SAMPLE FINDINGS

    From wording to read time -- test it all.


    8
    HOW I RESEARCH

    www.twitter.com, www.slinkset.com, www.evernote.com

    9
    VIDEO AND PHOTOS

    10
    11
    19.8%
    and
    21.1%

    12
    16.2%+

    13
    #1: BUT HOW WILL I USE IT?

    14
    15
    HOW NOT TO PITCH

    16
    PLAN BIG,
    BUT TEST ASSUMPTIONS.

    DOING THE UNTHINKABLE


    IS EASIER THAN
    YOU THINK.

    17
    The New and Expanded Edition (100 New Pages)
    Launches Tuesday, 12/15/09:
    http://bit.ly/jEAUT
    Excerpts and More: www.fourhourblog.com
    18

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