Tata Indica

CUSTOMERS PERCEPTION TOWARDS TATA INDICA
V2 XETA CAR AND ITS AWARENESS TO INCREASE

THE SALES
CHAPTER CONTENTS
Chapter - I
Introduction
Statement of Problem
Purpose of the study
Scope of the study
Objectives of the study
Limitations of the study
Chapter II
Company Profile
Organization profile
Organization chart
Sampling
esearch design
!ata collection methods
"easuring tools
Chapter - III
#ata Indica $% &eta Profile
#ata Indica $% &eta
#echnical Specification
Colors are found in this model
Chapter $I
Survey 'nalysis and Interpretation
Chapter - $
Suggestions and Conclusion
'ppendi(
)uestionnaires
Dr. Ambedkar College, Shivamogga
1

*ibliography
2

Chapter- I
Introduction
Statement of the problem
Scope of the study
3

Introduction
In this new area of highly competitive world, Globalization led the
market to be more competitive and innovative. As a reslt, there is greater
demand for aggressive marketing in this sector. !he concept of sellers
market has gradally shifted into byer"s market.
#ew decades back a car was perceived to be l$ry good a treated
as a stats symbol. %t we can observer the ma&or shift from this
perception. 'ow days the car is considered as a necessity good. !hanks to
competitive world, &ob re(irement, and changing trends. )ch
consideration is given not only the price bt also to the )ileage, *esale
service, rnning cost, and safety. As a reslt we see greater demand for
diesel vehicles, and !A!A I'+I,A is fond to be more effective diesel
vehicle in its segment.
-tiff market competition copled with new and improved prodct
line segments is the emerging trend. As a part of stdy crriclm for my
%%), it is (ite appropriate to stdy the natre and (ality of service
provided by a car manfactrer throgh varios dealer"s service stations.
)y )arketing *esearch ob&ective is to find ot the reason ./hy there is
less demand for petrol version of Indica and how the sales and its
awareness can be increased0
1

Statement of the problem
!A!A Indica is the first car manfactred /23445 %5 A' Indian
firm. Initially after its lanch it had to face a lot of complaints and in
#ebrary 2661 an improved version of the car was lanched as !A!A
I'+I,A 72. !he petrol version of !A!A I'+I,A 72 89!A was
introdced in :anary 266; in north <arnataka, especially in -himoga=
Adishakti Atomobiles is the only +ealer of !A!A I'+I,A. !he petrol
version of !A!A I'+I,A 72 89!A was nable to make a 'iche for
itself.
After the preliminary data collection and interaction with +ealers
and ,stomers, we framed or -b>)arketing ?roblems to the above
stated )arket *esearch ?roblem as@
./hat is the impact of promotional activities on prchase of any
Indica carA0
./hat are the factors sed by cstomer while prchasing a carA0
./hat is the impact (ality of prodct on the prchaseA0
./hat is the impact of ?re and post prchase services offered to the
,stomersA0
./hat is the effect of ?rice on the ?rchase decisionA0
B

%y considering the above )arketing problem and sb>)arketing
problems we carried ot market research work and tried to bring the best
data by which we will able to arrive at conclsions regarding the above
problems and to give few recommendations to tackle the problem.
!he main prpose of the stdy is to nderstand the perception of
cstomers towards Indica 72 8eta which will help the company to make
proper marketing strategy to render good services and satisfy the needs of
the cstomers. !he stdy will help the company to make proper strategies
and emphasize on their weaker areas.
Scope of the study
!he stdy will help the company to know the perception of cstomers.
!he company can find ot the effectiveness of promotional activities
done for Indica 72 8eta car.
!he stdy will help the company to make proper marketing strategy
for their weaker areas.
;

!he stdy covers the cstomers of !ata )otors owning passenger cars
in -himoga city.
!o know the perception of cstomers towards Indica 72 8eta car.
!o know whether the cstomers are satisfied with the present featres
of the car.
#actors considered in selecting Indica 72 8eta car.
!o know the effective sorces of awareness for the cstomers towards
Indica 72 8eta car.
!o know the effectiveness of promotional activities done for Indica 72
8eta car.
!o seek sggestions and opinion from cstomers regarding the
improvement of featres of Indica 72 8eta car.
C

%ecase of time constraint, my stdy confines only to -himoga city
and it is not possible to make e$tensive stdy.
%y bsy schedle of the e$ectives it is difficlt to e$tract more
information from them.
Dnwillingness of car owners and drivers has left s to make random
conclsions.
E

Chapter II
Company Profile
o Organization profile
o Organization chart
o Sampling
o esearch design
o !ata collection methods
o "easuring tools
F

CO"P'+, PO-IL.
!ata )otors 4imited is IndiaGs largest atomobile company, with
revenes of *s. 21,666 corers HD-+ B.B billionI in 266B>6;. It is the
leader by far in commercial vehicles in each segment, and the second
largest in the passenger vehicles market with winning prodcts in the
compact, midsize car and tility vehicle segments. !he company is the
worldGs fifth largest medim and heavy commercial vehicle manfactrer.
!he companyGs 22,666 employees are gided by the vision to be
.best in the manner in which we operate best in the prodcts we deliver
and best in or vale system and ethics.0
9stablished in 1F1B, !ata )otorsG presence indeed cts across the
length and breadth of India. 3ver 3.B million !ata vehicles ply on Indian
roads, since the first rolled ot in 1FB1. !he companyGs manfactring
base is spread across :amshedpr, ?ne and 4cknow, spported by a
nation>wide dealership, sales, services and spare parts network comprising
abot 1,266 toch points.
!ata )otors, the first company from IndiaGs engineering sector to be
listed in the 'ew 5ork -tock 9$change H-eptember 2661I, has also
emerged as a global atomotive company. In 2661, it ac(ired the
16

+aewoo ,ommercial 7ehicles ,ompany, <oreaGs second largest trck
maker. !he rechristened !ata +aewoo ,ommercial 7ehicles ,ompany has
already begn to lanch new prodcts.
In 266B, !ata )otors ac(ired a 21J stake in 2ispano ,arrocera, a
repted -panish bs and coach manfactrer, with an option to ac(ire
the remaining stake as well. 2ispanic"s presence is being e$panded in
other markets.
!hese ac(isitions will frther e$tend !ata )otorsG global footprint,
established throgh e$ports since 1F;1. !he companyGs commercial and
passenger vehicles are already being marketed in several contries in
9rope, Africa, the )iddle 9ast, Astralia, -oth 9ast Asia and -oth
Asia. It has assembly operations in )alaysia, <enya, %angladesh, -pain,
Dkraine, *ssia and -enegal.
!he fondation of the companyGs growth over the last B6 years is a
deep nderstanding of economic stimli and cstomer needs, and the
ability to translate them into cstomer>desired offerings throgh leading
edge *K+.
/ith 1,166 engineers and scientists, the companyGs 9ngineering
*esearch ,entre, established in 1F;;, has enabled pioneering
technologies and prodcts. It was !ata )otors, which developed the first
11

indigenosly developed 4ight ,ommercial 7ehicle, IndiaGs first -ports
Dtility 7ehicle and, in 1FFE, the !ata Indica, IndiaGs first flly indigenos
passenger car. /ithin two years of lanch, !ata Indica became IndiaGs
largest selling car in its segment.
!he pace of new prodct development has (ickened. In 266B, !ata
)otors created a new segment by lanching the !ata Ace, IndiaGs first
indigenosly developed mini>trck. !he years to come will see the
introdction of several other innovative vehicles, all rooted in emerging
cstomer needs. *K+ is also focsing on environment>friendly
technologies in emissions and alternative fels.
!hrogh its sbsidiaries, the company is engaged in engineering
and atomotive soltions, constrction e(ipment manfactring,
atomotive vehicle components manfactring and spply chain
activities, machine tools and factory atomation soltions, high>precision
tooling and plastic and electronic components for atomotive and
compter applications, and atomotive retailing and service operations.
!re to the tradition of the !ata Grop, !ata )otors is committed in
letter and spirit to ,orporate -ocial *esponsibility. It is a signatory to the
Dnited 'ations Global ,ompact, and is engaged in commnity and social
initiatives on hman rights, labor and environment standards in
12

compliance with the principles of the Global ,ompact. -imltaneosly, it
also plays an active role in commnity development, serving rral
commnities ad&acent to its manfactring locations. /ith the fondation
of its rich heritage, !ata )otors today is etching a reflgent ftre.
atan #ata Profile/
*orn/ +ecember 2E, 1F3C
'chievement/ 2onored with ?adma %hshan, one of the highest civilian
awards in 2666. *atan !ata is presently the ,hairman of !ata -ons, the
holding company of the !ata Grop. *atan 'aval !ata is also the
,hairman of the ma&or !ata companies sch as !ata -teel, !ata )otors,
!ata ?ower, !ata ,onsltancy -ervices, !ata !ea, !ata ,hemicals, Indian
2otels and !ata !eleservices. 2e has taken !ata Grop to new heights and
nder his leadership GropGs revenes have grown manifold. *atan !ata
was born on +ecember 2E, 1F3C, in %ombay. 2e received a %achelor of
-cience degree in architectre from ,ornell Dniversity in 1F;2. *atan
!ata had a short stint with :ones and 9mmons in 4os Angeles, ,alifornia,
before retrning to India in late1F;2. 2e &oined the !ata Grop and was
assigned to varios companies before being appointed director>in>charge
of !he 'ational *adio K 9lectronics ,ompany H'94,3I in 1FC1. *atan
13

!ata was appointed ,hairman of !ata Indstries in 1FE1. 2e was assigned
the task of transforming the company into a Grop strategy think>tank,
and a promoter of new ventres in high technology bsinesses.
In 1FF1, *atan !ata took over the ,hairmanship from :*+ !ata.
Dnder him !ata ,onsltancy -ervices went pblic and !ata )otors was
listed in the 'ew 5ork -tock 9$change. In 1FFE, !ata )otors came p
with !ata Indica, the first trly Indian car. !he car was the brainchild of
*atan !ata.
*atan !ata was honored with ?adma %hshan, one of the highest
civilian awards in 2666. 2e was also conferred an honorary doctorate in
bsiness administration by 3hio -tate Dniversity, an honorary doctorate
in technology by the Asian Institte of !echnology, %angkok, and an
honorary doctorate in science by the Dniversity of /arwick.
11

"IL.S#O+.S/
It has been a long and accelerated &orney for !ata )otors, IndiaGs
leading atomobile manfactrer. -ome significant milestones in the
companyGs &orney towards e$cellence and leadership.
%000
#irst consignment of 1;6 Indicas shipped to )alta.
Indica with %harat -tage 2 H9ro III compliant diesel engine lanched.
Dtility vehicles with %harat 2 H9ro III compliant engine lanched.
%001
Indica 72 lanched > 2nd generation Indica.
4anch of the !ata -afari 98
Indica 72 becomes IndiaGs nmber one car in its segment.
9$its &oint ventre with +aimler ,hrysler.
%00%
Dnveiling of the !ata -edan at Ato 9$po 2662.
?etrol version of Indica 72 lanched.
2,66,666th Indica rolled ot.
4anch of the !ata -moGLG -eries
4anch of the !ata Indigo.
1B

%002
4anch of the !ata -afari 4imited 9dition.
!he !ata Indigo -tation /agon nveiled at the Geneva )otor -how.
3n 2Fth :ly, :. *. +. !ataGs birth anniversary, !ata 9ngineering
becomes !ata )otors 4imited.
%003-04
!ata )otors nveils new prodct range at Ato 9$po G61.
'ew !ata Indica 72 lanched
!ata )otors completes ac(isition of +aewoo ,ommercial 7ehicle
,ompany
!ata 4?! F6F 98 lanched
!ata )otors lists on the '5-9
%005
!ata )otors rolls ot its B66,666 the ?assenger 7ehicle
!ata )otors wins :*+ M7 award for bsiness e$cellence.
!ata )otors lanches Indica 72 !rbo +iesel.
3ne millionth passenger car prodced and sold
Inagration of new factory at :amshedpr for 'ovs
1;

4anch of 'ovs range of medim trcks in <orea, by !ata +aewoo
,ommercial 7ehicle ,o. H!+,7I
%006
!ata )otors vehicle sales in India cross for million mark
Indica 72 8eta lanched
!ata )otors first plant for small car to come p in /est %engal
!ata )otors e$tends ,'G options on its hatchback and estate range
!ata )otors and #iat Grop annonce three additional cooperation
agreements.
'7ards/
!ata )otors chosen as IndiaGs )ost !rsted %rand in ,ars...
%siness today selects )r. ?.?. <adle as IndiaGs %est ,#3 in 266B...
!ata )otors is G,ommercial 7ehicle )anfactrer of the 5earG...
Indstry and !echnology Award, 2662.
Advertising Awards...
Tata Engineering was conferred Bharat Gaurav Puraskar...
%est 7ale for )oney ,ar of the 5ear > !ata Indigo ,'%, Ato ,ar
Ato Awards > 2...
'ational Award for *K+ 9fforts...
1C

%est ,ompany Award at /ork skills ,ompetition...
G?rof. 7asant *ao *olling !rophyG for 7ale 9ngineering > 2662...
!ata )otors team wins !he *nners p ?osition at !he Asian %siness
-imlation ,...
!ata 9ngineering > A -ocially *esponsible ,orporate, says !9*I...
"anagement/
*oard of !irectors
Mr. Ratan N Tata (Chairman)
Mr. N !oonawa"a
#r. $ $ %rani
Mr. & R Mehta
Mr. R Go'a"akrishnan
Mr. Nus"i N (adia
Mr. ! Naik
Mr. ! M Pa"ia
Mr. Ravi )ant
Mr. P P )ad"e
1E

Senior "anagement/
"r8 avi 9ant )anaging +irector
"r8 P P 9adle 9$ective +irector H#inance and ,orporate AffairsI
"r8 ' P 'rya ?resident H2eavy and )edim ,ommercial 7ehiclesI
"r8 P " #elang ?resident H4ight and -mall ,ommercial 7ehiclesI
"r8 ajiv !ube
-r. 7ice ?resident H)anfactring and ,ommercial >
?assenger ,arsI
"r8 C ama:rishnan 7ice>?resident H,hairmanGs 3ffice
"r8 Shyam "ani
7ice>?resident H-ales K )arketing > ,ommercial
7ehicle %sinessI
"r8 9 C ;irotra 7ice ?resident H4cknow /orks K #%7I
"r8 S #ha:ur 7ice ?resident H#inanceI
"r8 " $ ajarao 7ice ?resident H)anfactringI
"r8 9 ;hosh 7ice ?resident H,stomer ,are>,ommercial 7ehiclesI
"r8 ' I ebello ,hief H!ata )otor #inanceI
"r8 P , ;urav
7ice ?resident H,orporate #inance N Acconts and
!a$ationI
!r S < #ambe 7ice ?resident H2man *esorceI
"r8 = 9 Sethna ,ompany -ecretary
"r8 !ebasis ay 2ead > ,orporate ,ommnications
"anufacturing/
1F

!ata )otors owes its leading position in the Indian atomobile
indstry to its strong focs on indigenization. !his focs has driven the
,ompany to set p world>class manfactring nits with state>of>the>art
technology. 9very stage of prodct evoltion>design, development,
manfactring, assembly and (ality control, is carried ot meticlosly.
3r manfactring plants are sitated at :amshedpr in the 9ast, ?ne in
the /est and 4cknow in the 'orth.
<amshedpur/ !his was the first nit of the ,ompany established in 1F1B
and is spread over an area of E22 acres. It consists of 3 divisions > !rck,
9ngine Hinclding the Gear %o$ divisionI and A$le. !he divestments in
)arch 2666.
Pune/ !he ?ne nit is spread over 2 geographical regions> ?impri and
,hinchwad and has a combined area of arond B16 acres. It was
established in 1F;; and has a ?rodction 9ngineering +ivision.
Luc:no7/ 9stablished in 1FF1 and covering an area of ;66 acres, the
4cknow ?lant was established to assemble )edim ,ommercial
26

7ehicles H),7sI to meet the demand in the 'orthern Indian market. In
1FFB, the nit started manfactring bs.
esearch > !evelopment/
*esearch provides the mch>needed inspiration for the birth of new
ideas, which in trn breathes new life into prodcts. /orld>class
atomotive research and development are key factors that contribte to
the leadership of the ,ompany.
.ngineering esearch Centre ?.C@/
!he *esearch ,entre at :amshedpr reglarly pgrades components
and aggregates. A well>e(ipped tortre track enables rigoros and
e$hastive testing of modifications before they are sed as reglar
fitments. !he 9ngineering *esearch ,entre in ?ne was setp in 1F;; and
is among the finest in the contry. It has been honored with two
prestigios awards > G!he +-I* 'ational Award for *K+ 9ffort in
Indstry > 1FFFG and G'ational Award for -ccessfl ,ommercialization of
Indigenos !echnology by an Indstrial ,oncern > 2666.
LOC'#IO+ O- "'+A-A-'C#AI+; PL'+#S/
1 :amshedpr
2 ?impri
21

3 ,hinchwad near ?ne in )aharashtra.
'ssociates/
3ver the years, !ata )otors has made sbstantial investments in
bilding companies that add vale, facilitate and spport its diverse range
of bsiness activities.
!ata !echnologies 4td. H!!4I and its sbsidiaries
!elco ,onstrction 9(ipment ,o. 4td. H!elconI
27 A$les 4td. H27A4I
!A4 )anfactring -oltions 4td. H!A4I
,oncorde )otors HIndiaI 4td. H,oncordeI Oformerly known as )inicar
HIndiaI 4td.P
!ata )otors Insrance -ervices 4td. H!)I-4I Oformerly known as
,oncorde )otors 4td.P
COLL'*O'#IO+/
!he company has technical tie p with !he Institte of development in
Atomotive 9ngineering, Italy. H#or assistance in small car body design
and stylingIP
22

1. 4e )oter )odern, #rance.
H#or the development of diesel and petrol engine for passenger carI
#raining/
At !ata )otors, employees are invalable assets and their career
and personal growth are of prime concern to the ,ompany.
!ata )otors provides a congenial atmosphere to work, learn and
grow. !he ,ompany condcts varios programmes to train their staff in
the latest and the best technology and management practices. !he
,ompany throgh its in>hose vocational training and apprenticeship
programmes trains the technicians at !ata )otors. 'meros talented
5ongsters, honed by sch rigoros programmes, have received nmeros
'ational %est Apprentice Awards > the highest accolade for e$cellence in
skills, in India.
!ata )otors e$pansion pro&ects offer nmeros growth
opportnities. -trctred training programmes, rotational assignments and
cross>fnctional mobility allow employees to grow. )ovement across
fnctions is encoraged to help employees develop a wider perspective
and gain e$pertise in manifold fnctions.
23

Corporate Social esponsibility/
;reen "atters
!ata )otors, a ,ompany that cares abot the ftre...
!re to the tradition of the !ata Grop, !ata )otors is committed in letter
and spirit to ,orporate -ocial *esponsibility. It is a signatory to the
Dnited 'ations Global ,ompact, and is engaged in commnity and social
initiatives on labor and environment standards in compliance with the
principles of the Global ,ompact. In accordance with this, it plays an
active role in commnity development, serving rral commnities arond
its manfactring locations.
!ata )otors believes in technology for tomorrow. 3r prodcts
stand testimony to this. 3r annal e$penditre on *K+ is appro$imately
2J of or trnover. /e have also set p two in>hose 9ngineering
*esearch ,enters that hose IndiaGs only ,ertified ,rash !est #acility. /e
ensre that or prodcts are environmentally
-ond in a variety of ways. !hese inclde redcing hazardos
materials in vehicle components, developing e$tended life lbricants,
flids and sing ozone>friendly refrigerants. !ata )otors has been making
21

conscios effort in the implementation of several environmentally
sensitive technologies in manfactring processes. !he ,ompany ses
some of the worldGs most advanced e(ipment for emission check and
control.
!ata )otors concern is manifested by a dal approach >
1I *edction of environmental polltion and reglar polltion control
drives
2I *estoration of ecological balance.
3r endeavors towards environment protection are soil and water
conservation programmes and e$tensive tree plantation drives. !ata
)otors is committed to restoring and preserving environmental balance,
by redcing waste and polltants, conserving resorces and recycling
materials.
educing Pollution/ !ata )otors has been at the forefront of the Indian
atomobile indstryGs anti>polltion efforts by introdcing cleaner
engines. It is the first Indian ,ompany to introdce vehicles with 9ro
norms well ahead of the mandated dates. !ata )otorsG &oint ventre
with ,mmins 9ngine ,ompany, D-A, in 1FF2, was a pioneering effort
to introdce emission control technology for India. 3ver the years, !ata
2B

)otors has also made investments in setting p of an advanced emission>
testing laboratory. /ith the intention of protecting the environment, !ata
)otors has pgraded the performance of its entire range of for and si$
cylinder engines to
)eet international emission standards. !his has been accomplished
with the help of world>renowned engine consltants like *icardo and
A74. !hese engines are sed in !ata )otors vehicles in the Indian
market, as well as in over C6 e$port markets.
!ata )otors is constantly working towards developing alternative
fel engine technologies. It has manfactred ,'G version of bses and
followed it p with a ,'G version of its passenger car, the Indica
estoring .cological *alance/
!ata )otors has set p efflent treatment facilities in its plants, to
avoid release of pollted water into the ecosystem. In ?ne, the treated
water is conserved in lakes attracting varios species of birds from arond
the world ths trning the space into a green belt.
!ree plantation programmes involving villagers and !ata )otors
employees, have trned acres of barren village green. !ata )otors has
planted as many as E6,666 trees in the works and the township and more
than 2.1 million trees have been planted in :amshedpr region. 3ver half a
2;

million trees have been planted in the ?oona region. !ata )otors has
directed all its sppliers to package their prodcts in alternate material
instead of wood.
2C

A+I-2A<!I ,A*- ?7!. 4!+.
"r8$en:atesh + #atus:arB C %1B SheshadripuramB Shan:armutt oad
Adishakti cars pvt. 4td is e$clsive showroom for !A!A )otors sitated
at -heshadripram, -himoga. 9stablished on 36
th
)ay 266F which, is
covering 2 districts namely -himoga and +avanagere.
-ales e$ectives are playing important role in attaining the en(ires
of their cstomers, the present en(iry a prchasing ratio of cstomer is
3@1.
-ince Adishakti is the only big showroom the promotional activities
condcted are not reaching effectively to cstomers of other districts, it
show that most of their sales are in and arond -himoga district
simltaneosly it is loosing cstomers in other districts.
2E

'C#I$I#I.S/
-ales of !ata motors ,ars.
-erviceQ*epair of all range of !ata ,ars.
-ales of !ata ,ars -pares ?arts.
I+-'S#AC#A. '$'IL'*L. I+ P'#ICAL'/
,over Area 1.C Acre
3pen Area 6.CB Acre
'o. 3f %ays )ore then 16
'o. 3f 3perational %ays 12
'o. 3f ?+I H?re>+elivery inspection %ayI 62
'o 3f %ays for Accidental *epairs 61
'o. 3f !rained )echanics 1E
'o. 3f !rained -pervisors 61
#=.. '. #DO "'I+ !I$ISIO+S I+ #=. -I"8 #=OS.
'./
,ommercial 7ehicle +ivision
?assenger 7ehicle +ivision
2F

!.P'#".+# PO-IL./
!here are mainly for departments in Adishakti Ato mobiles ?vt 4td.
!hey are
1. -ales +epartment.
2. -ervice +epartment.
3. -pares +epartment.
1. Acconts +epartment.
18 S'L.S !.P'#".+#/
-ales department is headed by the sales )anager )r. )ankmar
nder him.
-how in ,harge )iss. !ansa.
Assistant -ales )anager )r. <amr.
istant -ales )anager )iss. -mitha
#inance 9$ective )r. -ra& <mar.
-ales 9$ective )r. ,hinnappa.
-ales 9$ective )iss. <avyashree.
-ales 9$ective )r. Dpendra
,stomer ,are 9$ective )iss *amya.
36

%8 S.$IC. !.P'#".+#/
)r. -achin heads -ervice +epartment and nder his gidance
Service 'dvisor "r8 9aranth
-ervice Advisor )r. *amesh
?+I in ,harge )r. 7ignesh
,stomer care e$ective )iss -heetal
+enting and ?ainting in charge )r. 4akshman
28 SP'.S !.P'#".+#/
)r. -atish
)r. )ralidharan
)r. *a&
18 'CCOA+#S !.P'#".+#/
)r. -resh maintains all the records
31

$'IOAS -'CILI#I.S '$'IL'*L. '# '!IS='9#I P$#8 L#!/
Good infrastrctre (alified and trained manpower, state of the art
diagnostic e(ipments and innovative ideas were key elements in making
Adishakti a sccessfl operation A-3.
-'CILI#I.S '$'IL'*L./
SL8 +o -acilities > System 'vailability
61 Good infrastrctre 59-
62 !rained )an power 59-
63 ,ompterized 9ngine Analysis 59-
61 ,ompterized /heel Aligner 59-
6B ,ompterized /heel %alancer 59-
6; ?nematic 4ines and !ools 59-
6C -tandby 7ehicle for cstomers 59-
6E -ervice ?romotional Activity 59-
6F #eedback ,ard Analysis 59-
16 ,stomer ,omplaint 2andling 59-
11 ,stomer care )anagement 59-
12 Mick *epair #acility 59-
CO"P.#I#OS
#he main competitors for 'disha:ti Pvt Ltd are/
1. -hrti )otors, -himoga
2. <averi #ord, -himoga.
3. 2yndai )otors, -himoga.
32

SDO# '+'L,SIS
S#.+;#=S/
1I !ata company achievements HIndicaI and others.
2I !he most economical car in this segment.
3I !he company is well established.
1I !he decisions taken by them are (ick and effective when concerned
to changes in market.
BI ?resence of effective commnication between company and dealers is
one of the important strength.
;I !he company is technically well efficient with varios modern
technologies, which helps the company to face any challenge either from
internal or e$ternal factors.
CI !he company has high goodwill in the market for their (ality
prodcts.
'!IS='9#I 'A#O"O*IL.S S#.+;=#S/
1I !he cstomers can ask test drive.
2I !he cstomers are attended as soon as as they come.
3I !hey have their own finance.
1I !he dealers have high goodwill in the market for their service.
33

BI ?resence of effective flow of commnication between the departments
of Adishakti is the greatest strength, which ensres smooth flow of
operations.
D.'9+.SS/
1I !ogh competition from other companies
2I !he dealers prefer e$perience rather than talent for higher post.
3I +ifficlty in marketing ?etrol cars as it is set in minds of pblic that
!ata is for diesel vehicles.
31

OPPO#A+I#I.S/
,an captre rral areas when they are going to lanch their new
vehicle.
!he dealers can go for diversification.
!he dealers can condct e$change promotional activities to increase its
sales.
?otential marker in low>income grop and rral areas.
#=.'#S/
9ver changing market trends.
,ompetition from other models.
Globalization and privatization
Any sdden change in Government policy may affect the sales.
'ew incentive from competitors like price and (ality.
,hange in market that is from seller"s market to byers market.
3B

O;'+IE'#IO+ S#AC#A.
?7+

)A'AGI'G ?A*!'9*
Accont

-ales -pares Accont -ervice
)anager )anager )anager )anager
-ales
9$ective
A-)
-tore
<eeper
Administration
-taff
-ervice -taff
-pervisor
-ervice
Advisor
%iller /orks IQ,
,ashier -pervisors
)echanics
3;

S'"PLI+;/
-ample plan to know the cstomers perception towards Indica 72 8eta in
this pro&ect is throgh personal interview.
S'"PL. A+I#/
I have taken the cstomers of Adishakti Atomobiles who own an Indica
72 8eta car.
S'"PLI+; ".#=O!/
I have sed 'on> probability sampling i.e. -tratified *andom -ampling.
-ample size for this pro&ect is 166 cstomers who are car owners.
.S.'C= !.SI;+/
In this research design of this pro&ect the stdy was condcted by the
srvey method.
!aking sample of 166 cstomers owning passenger cars by
commencing sampling sing the research instrment as the
(estionnaire.
?ersonal interview is considered as the sample plan.
#or this pro&ect area of research is -himoga ,ity.
!'#' COLL.C#IO+ ".#=O!/
I have collected the data from the following sorces@
3C

'8 PI"', !'#'@
!he data collected from the company persons.
?amplets
%rochers.
Mestionnaires.
?ersonal interview
*8 S.CO+!, !'#'/
Interviewing with the owners of cars
Internet
)agazines
'ews paper
)edia
:ornals
%ooks
,ataloges, etc.
".'SAI+; #OOLS/
#or preparing this pro&ect I have considered (estionnaire as measring
tool for collecting the data.
3E

!29 ?*3+D,!- A*9@
o #ata Safari
o #ata Sumo
o #ata Sierra
o #ata .state
o #ata Spacio
o #ata Indica
$'I.#I.S O- I+!IC' $%
#'#' I+!IC' $% !I.S.L
18 !L .F+'CG
%8 !.L F7ith 'CG
28 !LS F'C 7ith S#G
H8 !L; FSemi delu(eG
38 !L& Ffully loadedG
I8 I+!IC'* F#a(i purposeG
#'#' I+!IC' $% &.#' P.#OL
18 ' LI F"ech StG
3F

%8 L.I F'C 7ith "SG
28 LSI F'C 7ith po7er S#G
1. L;I FCent Loc:ingP
38 L&I F-ully LoadedG
16

Chapter - III
PO!AC# PO-IL.
#ata Indica $% &eta
#ata Indica $% &eta
#echnical Specification
Colors are found in this model
11

Product Profile
Indica $% &eta/
!he new Indica 72 8eta. Its e$tra 9fficiency !or(e Advantage
petrol engine delivers 12.1 kgm tor(es, for a smoother and more
responsive drive. /ith instant pick p and fewer gear changes in stop>start
city traffic.
A new and refined version of Indica called Indica 72 8eta.
Introdced in the local market by -ipradi !rading ?rivate 4imited H-!?4I
> the athorized dealers of !ata )otors for 'epal > 8eta is an abbreviation
for e$tra 9fficient !or(e Advantage engine.
Available in five different colors, inclding lagoon ble, palm green
and salsa red, Indica 72 8eta comes in five different models, namely, G4,
G49, G4#, G4G and G48.
Step into the &eta/
!ata Indica 72 8eta is the latest model from !ata )otors. 9(ipped
with 1CB -I )lti ?oint #el In&ection -ystem with 32>bit microprocessor,
8etaGs 1.1 liter e$tra fel 9fficient !or(e Advantage H89!AI petrol
engine delivers an impressive mileage of 11 kmpl.
12

!A!A )otorsG focs has rightflly been centered on the diesel
version of its small car the Indica 72. )ost of the cars it sells contine to
be diesel powered, thogh petrol engine variants have also been available
all along. !he technology for the IndicaGs petrol engine originally came
from 4e )oto )odern of #rance, bt the engine has seen considerable
refinement since. 5et, two factors mst have hampered higher sales
volmes for the Indica and the Indigo petrol variants.
!ata )otorsG relative lack of e$perience with petrol compared to
other small>car manfactrers with established credentials in this
segment, and the fact that the Rbig and powerflG tag is not necessarily a
positive attribte for a petrol car in the e$cessively fel>efficiency
conscios small>car segment.
!he recently re>lanched petrol version, the Indica 89!A, cold fit the
bill, as the changes to the carGs RheartG seem to be capable of offering better
fel efficiency.
AniJueness/
!he changes to the new Indica 72 89!A Hacronym for e$tra fel
9fficient, !or(e AdvantageI are really only in the engine department,
thogh the new beige interior theme also does add a bit of a premim
(ality to the car. !ata
13

)otorsG reason for taking p the 1.1 liter petrol engine was clearly to
improve its fel efficiency ranking.
!he Indica 72Gs engine handicap came not &st from the fact that it
was the biggest in the small>car segment. !he new 89!A engineGs
improved refinement is easily recognizable. A redction in noise and
vibration levels is a bons, coming with the changes that were primarily
targeted at improving the engineGs fel efficiency.
!he engineGs pistons and rings have also been re>engineered to
redce the weight and width of the ring to achieve a lowering of friction,
which will also enable a lowering of fel consmption in the long rn. In
addition, a new two>part alminm oil smp and plastic timing covers
have been incorporated to improve the 89!AGs '72 Hnoise, vibration and
harshnessI packaging.
#el efficiency of the new 89!A shold be better than its
predecessor by p to 1B>26 per cent. 9$pect mileage nmbers of 16>12
kmpl in city driving conditions.
!he new 89!A has the potential to change the IndicaGs image of being a
gzzler. %t finish (ality and reliability will still be isses that !ata
)otors will have to tackle to be considered e(al amongst the petrol>
driven hatches in the market.
11

#ata Indica $% &eta
In the collection of cars of !ata motors Indica 72 8eta has added a new
era in the world of cars. Its e$tra efficient !or(e Advantage petrol engine
delivering 12.1 kgm tor(e , instant pick>p and fewer gear changes has
made its driving smoother and faster.
Its highly advanced )?#I engine has 32 bit microprocessor . It also
incldes sports 12 sensor,along with a knock control sensor and this is for
controlling damage from adlterated fel.
Its spacios cabin with ample elbow room and leg space have made this
car l$rios.
Indica 72 8eta has come p with for specific models with few
differences in each@
1B

;L
In the 72 8eta G4 variant comfort and safety aspects has been prioritized.
It incorporates some of the best featres which a car shold have these
days, like Anti -bmarine -eats, ,hild safety locks on *ear +oors, 4ow
#el K 2igh 9ngine !emperatre warning lamps, *emote *elease of #el
4id 4atch, !ailgate
4atch and lots more.
It is very fel
effiecient and re(ires
a very minimal
maintenance cost. It is designed with a five speed transmission system
making it ideal for city as well as long drives.
9n&oy the comfort of driving and an improved traction with its
Independent, /ish %one type, with )c?herson strt, Anti>roll %ar front
sspension system and Independent, -emi trailing arm with coil spring
rear sspension system.
1;

;L&
Its secred central locking
system, power steering , for
power windows give the
comfort as well as safety
statement of this car. !he 2>
7A, system give nice cold
feelings dring the hot days.
Its body colored bmpers, 37*)s, door handles and the wheel arch flairs
are the striking featres of this car.
;L;
/ith the different looks and almost with the alike featres of the G48 ,
G4G has also captred the market. It has front power window facility.
;LS
/ith facilities like power
steering, body colored
bmpers, internally
ad&stable 37*), sill
valence, wheel arch flairs, this particlar model is hitting the market.
1C

;L.
!o mention the special featres of this model, it has sill valence, grey
wheel arch flairs and internally ad&stable 37*) on the side of the
driver.
1E

#.C=+IC'L SP.CI-IC'#IO+S O- #'#' I+!IC'
#ata Indica
$ista
Indica $% Indica $% &eta
Indica $%
#urbo
Indica $%
!icor
.ngine
!ype
1CB I+I !rbo
Intercooled
+iesel
1CB I+I with
)icroprocessor
based 9ngine
)anagement
-ystem H9,DI
1CB -I )lti
?oint #el
In&ection
-ystem with
32>bit
microprocessor
1CB !rbo
+iesel
!ata 1.1
+irect
In&ection
,ommon
*ail +iesel
9ngine
'o. of
,ylinders
1 cyclinder > > 1 inline >
?iston
+isplacement
116B cc 116B cc. 13F; cc. 116B cc >
)a$imm
3tpt @
C1 ?- S 1B66
rpm
B3.B ?- S
BB66 rpm
C6 ?- S 1E66
rpm
+4-@;2 ?-
S 1B66 rpm
+4G@;E ?-
S 1B66 rpm
+48@;E ?-
S 1B66 rpm
C6 ?- S
1666 rpm
)a$imm
!or(e @
13B 'm S
2B66 rpm
EB 'm S 2B66
rpm
12.1 kgmS
2;66 rpm
+48@13 kgm
S 2B66 rpm
+4G@13 kgm
S 2B66 rpm
+4-@12.B
kgm S 2B66
rpm
11.3 <gm S
1E66 > 3666
rpm
,ompression
*atio
> > 21@1 >
9erbDeight
<erb /eight !+I 113B FFB kg FFB kg 16B6 kg
+4- +i,3*
> 1166 kg K
+4G +i,3*
> 116B kg
Steering
!ype
?ower Assisted
*ack K ?inion
> 2ydrallic
> >
*ack and
pinion
*ack K
?inion
!rning *adis > > > 1.F m 1.F m
#ransmission
!ype
-ynchromesh
with over drive
> >
B forward, 1
reverse
B forward, 1
reverse
1F

Suspension
#ront
-spension
> >
Independent,
/ish %one
type with
)c?herson
strt, Antiroll
%ar
Independent,
/ish %one
type with
)c?herson
-trt, Anti>
roll bar
*ear
-spension
Independent=
4ower
/ishbone=
)c?herson
-trt with,oil
-pring
> >
Independent,
-emi trailing
arm with coil
spring
monted on
hydralic
shock
absorbers
Independent,
-emi>trailing
arm with coil
spring
monted on
hydralic
shock
absorbers
*ra:es
!ype
7acm
Assisted
Independent
+al ,rcit,
+iagonal -plit,
2ydralic
%rake
> >
+al ,ircit,
diagonally
split, vacm
assisted with
?,* valves
+al ,ircit,
diagonal split
hydralic
brakes
throgh
tandem
master
cylinder
#ront %rakes > >
7entilated
+isc
7entilated
disc
*ear %rakes > > +rm +rm
#yres
!ype *adial !beless > > *adial *adial
!yre -ize @
!+I>1CBQ;B
*11
> >
1;B 8 ;B *
11
1;BQ;B * 11
!yre -ize @ > >
1;B 8 ;B *
13
>
-uel#an:
,apacity 3C liters > > 3C litres 3C litres
Seating
,apacity #ive > > #ive #ive
!imensions
/idth 1;FB mm > > 1;;B mm 11EBmm
2eight 1BB6 mm > > 11EB mm 1B66mm
/heelbase 21C6 mm > > 2166 mm 2166mm
B6

Grond
,learance
1;B mm > > >
4ength 3CFB mm > > 3;CB mm 3;F6mm
Colors are found in this model/
-alsa *ed
3dyssey %le
?astel Green
,arbon %lack
-atin Glow
)int /hite
,avern Grey
Arctic -ilver
B1

Chapter $I
Survey 'nalysis and Interpretation
B2

Survey -indings and Interpretation
18 !o you o7n a carK
;6J of the respondents are owning a car and 16J of the cstomer not
having the car.
!he same information is presented in the form of diagrammatically as
follows

-reJuency Percent
5es ;6 ;6.6
'o 16 16
B3

%8 're you a7are of #ata Indica $% &eta ?Petrol car@K
#re(ency ?ercent
5es C1 C1.6
'o 2; 2;.6
!otal 166 166.6

C1J of the respondents are aware of !ata Indica 72 8eta H?etrol carI.
/hile 2;J of them are not aware of it.
follows@
B1

28 =o7 did you come to :no7 about this carK
#re(ency ?ercent
#riends 11 11.6
'ewspaper 22 22.6
!elevision F F.6
)agazine 1C 1C.6
2oardings C C.6
Internet 1 1.6
!otal 166 166.6
11J of the respondents have come to know abot !ata Indica 72 8eta car
throgh their friends and 22J of them throgh newspaper.
'early FJ of them from television and 1CJ of them from magazines.
/hile CJ from hoardings and 1J from internet.
BB

follows@
Internet Hoardings Magazine Television Newspaper Friends
P
e
r
c
e
n
t
50
40
30
20
10
0
4
7
17
9
22
41
B;

H8 Dhich companyLs car do you prefer 7hile buying a carK
#re(ency ?ercent
!ata )otors 3C 3C.6
)D4 21 21.6
2yndai 16 16.6
!oyota 11 11.6
#ord. F F.6
2onda 12 12.6
!otal 166 166.6
3CJ of the respondents prefer to by a car from !ata )otors and 21J of
them from )arti.
16J of the respondents prefer to by a car from 2yndai and 11J of
them from !oyota.
/hile FJ of them prefer #ord and 12J of them for 2onda.
BC

follows
#ord
BE

38 Dhat are the features that attracted you to buy #ata Indica $%
&etaK
#re(ency ?ercent
)ileage 1; 1;.6
?rice 2B 2B.6
,omfort 11 11.6
-afety E E.6
)aintenance 21 21.6
%rand name 13 13.6
!otal 166 166.6

1;J of the respondents are attracted by )ileage to by !ata Indica 72
8eta car and 2BJ of them for ?rice.
11J of them are attracted for comfort, EJ for safety .
/hile 21J of the respondents are attracted for maintenance and 13J
of them for %rand 'ame.

BF

follows@
;6

I8 Source of finance for purchase of #ata Indica $% &eta ?Petrol
car@K
#re(ency ?ercent
,ash 21 21.6
9mployee finance 32 32.6
?rivate finance 2E 2E.6
%ank finance 1F 1F.6
!otal 166 166.6
21J of the respondents have prchased !ata Indica 72 8eta car
throgh cash and 32J of them throgh 9mployee finance.
/hile 2EJ of them have prchased this car throgh ?rivate finance
and 1FJ of them throgh %ank finance.

;1

follows@
an! #inance
Private # inance
$%plo&ee #inance
'as(
P
e
r
c
e
n
t
40
30
20
10
0
19
2)
32
21
;2

48 'vailability of parts for major repairs of #ata Indica $% &etaK
#re(ency ?ercent
9asily available 33 33.6
Available B2 B2.6
'ot available 1B 1B.6
!otal 166 166.6
33J of the respondents are in favor that parts for ma&or repairs are
easily available
'early B2J of them are in favor that ma&or parts are available.
/hile remaining 1BJ of them are in favor that ma&or parts are not
available.

;3

follows@
;1

58 Dhat is your e(perience about #ata Indica $% &eta ?Petrol car@K
#re(ency ?ercent
7ery Good 1F 1F.6
Good 13 13.6
'either GoodQ%ad 11 11.6
%ad 1C 1C.6
7ery %ad 16 16.6
!otal 166 166.6

1FJ of the respondents are in favor of very good satisfaction from
Indica 72 8eta car, 13J of them are in favor of good satisfaction and
from the analysis 11J of them are in favor of neither goodQbad.
/hile 1CJ of them are in favor of bad satisfaction and remaining
16J in favor of very bad satisfaction
;B

follows@
;;

68 Indica $% &eta car is fit for rough roadsK
#re(ency ?ercent
-trongly Agree F F.6
Agree 3F 3F.6
'either AgreeQ+is>Agree 1; 1;.6
+is>Agree 2C 2C.6
-trongly +is>Agree F F.6
!otal 166 166.6
FJ of the respondents have strongly agree that !ata Indica 72 8eta
car is fit for rogh roads, 3FJ of them have agree and from the
analysis 1;J of them have neither agreeQdis>agree.
'early 2CJ of them have dis>agreed and remaining FJ have strongly
dis>agreed for Indica 72 8eta is not fit for rogh roads.
;C

follows@
*trongl& +is,-gree
+is,-gree
Neit(er -gree.+is,-g
-gree
*trongl& -gree
P
e
r
c
e
n
t
50
40
30
20
10
0
9
27
1/
39
9
;E

108 I am satisfied 7ith respect to mileage of #ata Indica $% &etaK
#re(ency ?ercent
-trongly satisfied F F.6
-atisfied 2F 2F.6
'either satisfiedQ+is>satisfied 13 13.6
+is -atisfied 3E 3E.6
-trongly +is>-atisfied 11 11.6
!otal 166 166.6

FJ of the respondents are strongly satisfied with the mileage of !ata
Indica 72 8eta car, 2FJ of the respondents are satisfied and from the
analysis 13J of them are neither satisfiedQdis>satisfied.
'early 3EJ of the respondents are dis>satisfied with the mileage and
remaining 11J of them are strongly dis>satisfied.
;F

follows@
*trongl& +is,*atis# i
+is *atis# ied
Neit(er satis# ied.+i
*atis# ied
*trongl& satis# ied
P
e
r
c
e
n
t
40
30
20
10
0
11
3)
13
29
9
C6

118 Dhat do you feel about the price of #ata Indica $% &etaK
#re(ency ?ercent
7ery 2igh 12 12.6
2igh 21 21.6
,ompetitive 1E 1E.6
4ow 3B 3B.6
7ery 4ow 11 11.6
!otal 166 166.6

12J of the respondents are in favor of 7ery 2igh price of !ata Indica
72 8eta car and 21J of them in favor of 2igh price.
'early 1EJ of them are in favor of ,ompetitive price of Indica 72
8eta.
/hile 3BJ of them are in favor of 4ow price of Indica 72 8eta car
and 11J of them in favor of very low price.

C1

follows@
C2

1%8!o you agree that #ata Indica $% &eta is comfortable 7hile
drivingK
#re(ency ?ercent
-trongly Agree 1C 1C.6
Agree 31 31.6
'either AgreeQ+is>Agree 1B 1B.6
+is>Agree 2E 2E.6
-trongly +is>Agree F F.6
!otal 166 166.6

1CJ of the respondents have strongly agree that !ata Indica 72 8eta
car is comfortable while driving, 31J of them have agree and from
the analysis 1BJ of them have neither agreeQdis>agree.
'early 2EJ of them have dis>agreed and remaining FJ have strongly
dis>agreed abot comfortable.
C3

follows@
*trongl& +is,-gree
+is,-gree
-gree
*trongl& -gree
P
e
r
c
e
n
t
40
30
20
10
0
9
2)
15
31
17
C1

128Dhether #ata Indica $% &eta have lived up to your
.(pectationsK
#re(ency ?ercent
-trongly Agree 13 13.6
Agree 3; 3;.6
'either AgreeQ+is>
Agree
1; 1;.6
+is>Agree 21 21.6
-trongly +is>Agree 11 11.6
!otal 166 166.6

13J of the respondents have strongly agreed that !ata Indica 72 8eta
has lived p to their e$pectations, 3;J of them have agreed and from
the analysis 1;J of them have neither agreeQdis>agree.
'early 21J of them have dis>agreed and remaining 11J have
strongly dis>agreed that Indica 8eta car has not lived p to their
e$pectations.
CB

follows@
*trongl& +is,-gree
+is,-gree
-gree
*trongl& -gree
P
e
r
c
e
n
t
40
30
20
10
0
11
24
1/
3/
13
C;

1H8're you satisfied 7ith present features of #ata Indica $% &eta K
#re(ency ?ercent
,ompletely -atisfied 1; 1;.6
-atisfied 3E 3E.6
'either -atisfiedQ+is>
-atisfied
13 13.6
+is>-atisfied 23 23.6
,ompletely +is>-atisfied 16 16.6
!otal 166 166.6

1;J of the respondents are completely satisfied with present featres
of !ata Indica 72 8eta car, 3EJ of the respondents are satisfied and
from the analysis 13J of them are neither satisfiedQdis>satisfied.
'early 23J of them are dis>satisfied and remaining 16J of them are
completely dis>satisfied.
CC

follows@
'o%pletel& +is,*atis
+is,*atis# ied
Neit(er *atis#ied.+i
*atis# ied
'o%pletel& *atis# ied
P
e
r
c
e
n
t
40
30
20
10
0
10
23
13
3)
1/
CE

138're you satisfied 7ith the schemes and sales promotion activities
of #ata Indica $% &etaK
#re(ency ?ercent
,ompletely -atisfied 1E 1E.6
-atisfied 3; 3;.6
'either -atisfiedQ+is>-atisfied 1; 1;.6
+is>-atisfied 21 21.6
,ompletely +is>-atisfied F F.6
!otal 166 166.6

1EJ of the respondents are completely satisfied with the schemes and
sales promotion activities of !ata Indica 72 8eta car, 3;J of the
respondents are satisfied and from the analysis 1;J of them are
neither satisfiedQdis>satisfied.
'early 21J of them are dis>satisfied and remaining FJ of them are
completely dis>satisfied.
CF

follows@
E6

1I8 !o you recommend others to buy this carK
-reJuency Percent
,es C3 C3.6
+o 2C 2C.6
#ota
l
166 166.6

C3J of the respondents are in favor of recommending others to by
!ata Indica 72 8eta car.
/hile remaining 2CJ of them are not in favor of recommending to
others.
!he same information is presented in the form of diagrammatically
as follows@

E1

Chapter $
Suggestions and Conclusion
Suggestions
Conclusion
*enefits
E2

SA;;.S#IO+S
As 1FJ of the respondents have +is> -atisfied with mileage, therefore
the company shold work on improving the mileage.
As 3;J of the respondents have +is>Agreed that Indica 72 8eta car is
fit for rogh roads, so the grond clearance of the vehicle shold be
increased to sit the Indian roads.
1CJ of the respondents have complained that bonnet of the car is very
tall HAero dynamicI, ths the company shold redce the shape of
the bonnet.
!he firm shold tap the n>tapped locations K market. !his will help
them in increasing the bsiness. *ral places are advised.
!he brand awareness campaigns shold be condcted. !he firm shold
work on its Advertisements throgh local )edias.
)obile test drive centers can be set p throgh>ot -himoga city.
!here shold be effective cstomer follow>p for those who come for
test drive.
!ata ,ompany has to implement good cstomer relationship
management strategy that enhances cstomer satisfaction level.
E3

!he company can for the ndertake *K+ to improve the e$isting
featre which field help increase in the cstomer satisfaction.
!he company shold promote abot the entire featre offered by it.
As ma&ority of the cstomer give opinion that they are satisfied is the
factor, services and design of the prodct of the company shold taken
not only maintain the e$isting standard bt also enhance them.
!o increase the &ob satisfaction level of the employees the company
shold concentrate mainly on the incentive and reward strctre rather
than the motivational session.
E1

CO+CLASIO+
4ess than anticipated growth in the face of intensifying competition
and rising costs can hardly be e$pected to get the company foaming.
!ata )otors is a well known Atomobile manfactring company
in the Indian scenario and it is the leader with monopoly position in
+iesel version cars and with these achievements they have entered into
petrol version cars with !ata Indica 72 8eta car.
%y seeing the observations most of the cstomers are having
positive perception towards !ata Indica 72 8eta car and are satisfied with
its featres sch as ,hild safety locks on rear door, 4ight intensity control
etc. As !ata )otors is well known for its +iesel cars, so this car is also
progressing continosly in ?etrol division as a new car of !ata motors to
compete with other ?etrol version car companies.
EB

*.+.-I#S O- #=. PO<.C#
!he stdy will help the company to know the performance of !ata
Indica 72 8eta car.
!he company will come to know the most effective media t create
awareness level in -himoga city.
It will help the company to make effective advertisements to increase
the awareness of Indica 72 8eta car.
!he company will come to know how cstomers have perceived their
Indica 72 8eta car.
It will help the company to predict their ftre sales of this car.
E;

'ppendi(
)uestionnaires
*ibliography
EC

)uestionnaire
!ear SirM"adamB
I am pleased to introdce myself as %%) stdent of +r. Ambedkar
college, -himoga. )y pro&ect report entitled Customers perception
towards Tata Indica V2 XETA car and its awareness to increase the
sales , A case study on Adishakti Cars Pt! "td, #hiamo$$a! !he
information provided by yo will be strictly kept confidential and sed for
academic prpose only.
5or co>operation will be highly appreciated.
"ohan aj 8"
1. +o yo own a carA
5es 'o
2. Are yo aware of !ata Indica 72 8eta H?etrol carIA
5es 'o
If 'o go to M.'o@ 1
3. 2ow did yo come to know abot this carA
#riends 'ewspaper !elevision
)agazine 2oardings Internet
Any other, specify@ TTTTTTTTTTTT
EE

1. /hich company"s car do yo prefer while bying a carA
!ata )otors )D4 2yndai
#iat !oyota .
2onda #ord
If any other, specify@ TTTTTTTTTT
B. /hat are the featres that attracted yo to by !ata Indica 72 8eta
H?etrol carIA
)ileage ?rice ,omfort
-afety )aintenance
%rand name 3thers, specify TTTTTTTTTTTTTTTTTTTTTT
;. -orce of finance for prchase of !ata Indica 72 8eta H?etrol carI.
,ash 9mployee finance
?rivate finance %ank finance
others, specify@ TTTTTTTTTT
C. Availability of parts for ma&or repairs of !ata Indica 72 8eta.
9asily available Available 'ot available
E. /hat is yor e$perience abot !ata Indica 72 8eta H?etrol carIA
7ery Good Good 'either Good 'or %ad
%ad 7ery %ad
EF

F. Indica 72 8eta car is fit for rogh roads.
-trongly Agree Agree 'either Agree 'or +is>Agree
+is>Agree -trongly +is>Agree
16.I am satisfied with respect to mileage of !ata Indica 72 8eta.
-trongly satisfied -atisfied
'either satisfied 'or +is>satisfied
+is -atisfied -trongly +is> -atisfied
11. /hat do yo feel abot the price of !ata Indica 72 8etaA
7ery 2igh 2igh ,ompetitive
4ow 7ery 4ow
12.+o yo agree that !ata Indica 72 8eta is comfortable while driving.
-trongly Agree Agree
'either Agree 'or +is>Agree
13./hether !ata Indica 72 8eta have lived p to yor e$pectations.
-trongly Agree Agree
'either Agree 'or +is>Agree
F6

11.Are yo aware of featres of !ata Indica 72 8eta.
-l.'o. #eatres 5es 'o
1 ,lear lens 2ead lamps
2 4ight intensity control
3 4amp in lggage compartment
1 ,hild safety locks on *ear +oors
B Air ,onditioning -ystem.
1B.Are yo satisfied with present featres of !ata Indica 72 8eta A
,ompletely -atisfied -atisfied
'either -atisfied 'or +is>satisfied
+is>-atisfied ,ompletely +is>-atisfied
1;.Are yo satisfied with the schemes and sales promotion activities of
!ata Indica 72 8etaA
,ompletely -atisfied -atisfied
'either -atisfied 'or +is>satisfied
+is>-atisfied ,ompletely +is>-atisfied
1C.+o yo recommend others to by this carA
5es 'o
F1

1E.?lease provide sggestions to improve the (ality and performance of
!ata Indica 72 8eta ,arA
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
?lease provide the below mentioned information@
'ame@ TTTTTTTTTTTTTTTTTTTTTTTTTTTTT
Address@ TTTTTTTTTTTTTTTTTTTTTTTTTTT
3ccpation@ TTTTTTTTTTTTTTTTTTTTTTTTT
Annal Income TTTTTTTTTTTTTTTTTTTTTT
-ignatre
*** Thank You ***
F2

*I*LIO;'P=,
*9#9*9',9 %33<-@>
1. )A*<9!I'G *9-9A*,2 !ll and 2awkins.
3. )A*<9!I'G 4amb, 2air, )c+aniel.
/9%-I!9@>
1. www.tatamotors.com
2. www.google.com.
3. www.adishakthicars.com
F3

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Tata Indica

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CUSTOMERS PERCEPTION TOWARDS TATA INDICA

V2 XETA CAR AND ITS AWARENESS TO INCREASE

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