CLIENT SPECIFICATION

Brendan Timmons

Client Specification

T ABLE OF C ONTENTS
Introduction .............................................................................................................................................. 2
Objectives ................................................................................................................................................. 2
Competitive Positioning ....................................................................................................................... 2
Communication Strategy ...................................................................................................................... 2
Reasons for going online ...................................................................................................................... 3
Scope ........................................................................................................................................................ 3
Audience profile ................................................................................................................................... 3
Project Plan............................................................................................................................................... 4
Perception and Tone ............................................................................................................................ 4
Functional specification ........................................................................................................................ 4
Navigation System ............................................................................................................................ 4
Site Map............................................................................................................................................ 5
Technical specification ......................................................................................................................... 6
Server Specification .......................................................................................................................... 6
Visitor Environment .......................................................................................................................... 7
Programming Requirements ............................................................................................................ 8
Database Requirements ................................................................................................................... 8
Security ............................................................................................................................................. 8
Client training ....................................................................................................................................... 8
Web hosting ......................................................................................................................................... 9
Copyright .............................................................................................................................................. 9

Brendan Timmons

3/30/2008

1

Client Specification

I NTRODUCTION
This document outlines the client specifications required for the planning
and creation of MusicNova’s e-commerce CD sales website.

O BJECTIVES
C OMPETITIVE P OSIT IONING
Being a new website selling CDs in an already flooded market with many
other websites on the internet MusicNova and their website wish to focus
purely on a simple and fast way to buy CDs by providing an uncluttered and
inviting browsing experience.
MusicNova’s website will differ from their competition’s online stores by
keeping their website design Simple, Clean, & easy to understand.
Minimal use of ads and pictures to reduce load times and annoyance for
potential clients will hopefully provide a pleasurable experience, increasing
the chance of the consumer returning to the website.

C OMMUNICATION S TRATEGY
MusicNova’s communication strategy is constructed around three
objectives to ensure that:
1.
2.
3.

MusicNova is recognized as a viable source for Music CDs, providing a
wide selection of genres for any audience.
One of MusicNova’s top priorities is security when browsing and
buying online on their website.
MusicNova provides a simple and fast browsing experience.

Utilizing the internet as the primary form of advertizing for MusicNova’s
new website and the products they provide will play a large part in
spreading the word about the website.
MusicNova will also rely on viral marketing to advertize their website. As
mentioned above, providing a simple and fast alternative of browsing
online for Music CDs should drastically improve the Positive referrals to
MusicNova.

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Client Specification

R EASONS

FOR GOING ONL INE

MusicNova, having recognized the importance of the internet as a viable
source for buying and selling products, MusicNova wish to create a website
in order to better sell their CDs.
MusicNova believe that in using the internet is essential to expose their
products to a wider audience will improve sales and profits than if they
were to stay in conventional retail.

S COPE
MusicNova wish to have a simple, and easy to use website which is
uncluttered. Believing that speeding up the time which one would
take to browse & purchase CDs online will increase traffic coming
to their website, thus maximizing potential profits.
Providing a large selection of genres will potentially invite a large
audience to the website interested in

A UDIENCE

PROFILE

MusicNova customers:

Are Male or Female aged 20 – 40.

Have interests in music.

Wish to buy music online.

Have credit cards or some form of purchasing online.

Llewelyn
Aged 23 Llewellyn rents an apartment located in a well off
neighborhood. He works at the local Surf shop and in his free time
enjoys going out with friends, surfing, and listening to music.
Llewelyn owns a computer with an internet connection. He
frequently browses the internet and buying things online.

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Client Specification

P ROJECT P LAN
P ERCEPTION

AND

T ONE

MusicNova wishes the overall reaction from their target audience towards
their website to be positive about the quick, simple and easy design they
wish to have in their site.
The fresh design that stands out from the rest of the websites should help
provide this kind of reaction. They should feel invited by the simple design
and find it easy to navigate throughout the website.

F UNCTIONAL

SPECIFICAT ION

N AV I G AT I O N S Y ST E M
The navigation system will be simple and effective in guiding the user easily
through the site. Using a common navigation theme with simple but
descriptive names, the user will have no trouble navigating, even if they
have never been to the website before.

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Client Specification

SITE MAP

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Client Specification

T ECHNICAL

SPECIFICATI ON

S ER V E R S P E CI FI C A T I O N
IS P /H O S T I N G
Name:

Hot Web Hosting

Address:

www.hotwebhosting.net

Contact:

Stanley

Email:

stanelygruber@hotwebhosting.net

Phone:

08 9776 8745

SERVER PLATFORM





Linux
Windows
Unix
IBM MVS – VM – VSE – ESA
Sun Solaris
Windows NT 2000 - 2003

FTP I N F O R M A T I O N
FTP address:

ftp://ftp.hotwebhosting.net

User name:

MusicNova

Password:

Password1234

DEVELOPMENT SERVER

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Accessible
Not Available

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Client Specification

V I SI T O R E N V I R O N M EN T
RESOLUTION


800 x 600
1024 x 768
Other

BROWSERS




Firefox
Internet Explore
Opera
Safari
Other

BROWSER VERSIONS






3.x
4.x
5.x
6.x
7.x
8.x
Other

PLATFORMS



Macintosh
Windows
Linux
Other

CONNECTION SPEED





Wireless/handheld
28.8/33.6 dial up
56.6k dial up
DSL/cable
T1/T3
Other

PAGE DOWNLOAD SIZE



Brendan Timmons

30k and under
30 - 80k
80k
100k+

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Client Specification

P R O G R AM MI N G R EQ UI R E M EN T S
Programming will be required for all e-commerce features such as:

Shopping Cart

Product Categorization

Shipping

Search Engine

Inventory Tracking

Customer Accounts

Transaction Features

Tax Features

Etc...

D AT A BA S E R EQ UI R E M E N T S
The requirements for the Database listed are:

Multimedia Content Storage

Query Capability

Extensible Indexing

Content Generation & Delivery

S E CU R I T Y
Security on MusicNova’s site is essential as it will be an e-commerce site
dealing with people’s money. Some key security points that need to be
considered are:

Monitoring website usage

Simple way for users to report phishing

Using HTTPS for all forms of sensitive data

C LIENT

TRAINING

Training will be provided in order to ensure that Clients from MusicNova
will be able to use the features of their new website they will be trained in:

Brendan Timmons

Updating the Database

Using the News feature

Security features

Shipping and handling features

Etc…

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Client Specification

W EB

HOSTING

Web hosting will be handled by H O T W E B H O S T I N G . Our contact with Hot
web hosting is Stanley Gruber, and can be contacted via email or phone.
Email:

stanelygruber@hotwebhosting.net

Phone: 08 9776 8745

C OPYRIGHT
All aspects of this web site – design, text, graphics, applications, software,
underlying source code and all other aspects – are copyright
www.darkstorm-webdesigns.com and its affiliates or content and
technology providers.
In accessing these web pages, you agree that any downloading of content
is for personal, non-commercial reference only. No part of this web site
may be reproduced or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise, without prior
permission of the Website Owner.
For rights clearance please contact us at:
SUPPORT@DARKSTORM-WEBDESIGNS.COM

Brendan Timmons

3/30/2008

9

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