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SUMMAk¥ kLSUL1S

SLÞ1LM8Lk 2014




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

CN8C]8UkSCN-MAkS1LLLLk CCkÞCkA1L ÞLkCLÞ1ICN INDICA1Ck:
A GLC8AL SUkVL¥ IkCM MAIN S1kLL1 1C 1nL LkLCU1IVL SUI1L
Cn8C parLnered wlLh 8urson-MarsLeller on a survey of more Lhan 23,000 lndlvlduals-from Lhe
general publlc and Lhe execuLlve sulLe ln 23 global markeLs-on Lhelr oplnlons abouL Lhe role
and responslblllLy of corporaLlons ln socleLy and Lhe economy.

lrom !une 28 - AugusL 13, 2014, 8urson-MarsLeller and Cn8C surveyed 23,012 lndlvlduals from
Lhe general populaLlon and 1,816 buslness execuLlves ln 23 global markeLs on Lhelr oplnlons
abouL Lhe role of corporaLlons ln socleLy and Lhe economy. 1he research was conducLed uslng
an onllne quesLlonnalre ln Lhe naLlve language of each global markeL by Þenn Schoen 8erland
wlLh sample provlded by kanLar. 1he LoLal general populaLlon sample has a margln of error of
±0.62°. 1he LoLal buslness execuLlve sample has a margln of error of ±2.3°.

1he followlng ls a quesLlon-by-quesLlon summary of Lhe Lopllne flndlngs. ln mosL cases, resulLs
are broken ouL by Lhe global general populaLlon sample and Lhe separaLe sample of buslness
execuLlves. Where approprlaLe, we have lncluded addlLlonal daLa seLs lncludlng by global
markeL, u.S.-only, or oLhers LhaL may be used ln Cn8C's coverage of Lhe survey resulLs.

AddlLlonal breakdowns of Lhe daLa may be avallable by requesL.

Aud|ence Def|n|t|ons

Genera| Þopu|at|on: lndlvlduals 18 years and older
8us|ness Lxecut|ves: lndlvlduals aL companles wlLh 30 or more employees wlLh [ob LlLles of aL leasL
dlrecLor, ofLen lncludlng vlce presldenLs and above.

G|oba| Markets Surveyed

North Amer|ca: unlLed SLaLes (uSA), Canada (CAn)
Lat|n Amer|ca: Mexlco (MLx), 8razll (88Z), Colombla (CCL)
Lurope: Cermany (CL8), lrance (l8A), unlLed klngdom (uk), lLaly (l1A), Spaln (LSÞ), neLherlands
(nLu), Þoland (ÞCL), 8ussla (8uS)
M|dd|e Last & Afr|ca: 1urkey (1u8), unlLed Arab LmlraLes (uAL), SouLh Afrlca (8SA)
As|a-Þac|f|c: Chlna (CPn), !apan (!Þn), SouLh korea (kC8), lndla (lnu), lndonesla (lnuC), Malaysla
(MAL), Slngapore (SlnC), Pong kong (Pk), AusLralla (AuS)



Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

SAMÞLL SI2LS AND MAkGINS CI LkkCk
G|oba| Market
GLNLkAL ÞU8LIC 8USINLSS LkLCU1IVLS
SAMÞLL SI2L
MAkGIN CI
LkkCk
SAMÞLL SI2L
MAkGIN CI
LkkCk
1C1AL SAMÞLL 23,012 ±0.62° 1,816 ±2.3°
unlLed SLaLes 1000 ±3.10° 76 ±11.24°
Canada 1001 ±3.10° 73 ±11.32°
8razll 1004 ±3.09° 77 ±11.17°
Mexlco 1000 ±3.10° 76 ±11.24°
Colombla 1003 ±3.09° 34 ±13.34°
Cermany 1001 ±3.10° 78 ±11.10°
lrance 1002 ±3.10° 77 ±11.17°
unlLed klngdom 1013 ±3.08° 73 ±11.32°
8ussla 1013 ±3.08° 79 ±11.03°
lLaly 1009 ±3.09° 76 ±11.24°
Spaln 1000 ±3.10° 73 ±11.32°
neLherlands 1003 ±3.09° 73 ±11.32°
Þoland 1000 ±3.10° 73 ±11.32°
Chlna 1000 ±3.10° 73 ±11.32°
!apan 1000 ±3.10° 77 ±11.17°
SouLh korea 1000 ±3.10° 73 ±11.32°
lndla 1001 ±3.10° 73 ±11.32°
lndonesla 1000 ±3.10° 73 ±11.32°
Malaysla 1001 ±3.10° 73 ±11.32°
Slngapore 1000 ±3.10° 77 ±11.17°
Pong kong 1000 ±3.10° 73 ±11.32°
1urkey 1023 ±3.06° 60 ±12.63°
unlLed Arab LmlraLes
923 ±3.23° 73 ±11.32°
SouLh Afrlca 1000 ±3.10° 34 ±16.81°
AusLralla 1002 ±3.10° 73 ±11.32°




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

1. CCkÞCkA1L ÞLkCLÞ1ICN VS. C1nLk INS1I1U1ICNS
ÇULS1ICN: Pow favorable are you Loward Lhe followlng lnsLlLuLlons?
• CovernmenL
• Large CorporaLlons
• Small 8uslnesses
• non-ÞroflL CrganlzaLlons
• CorporaLe LobbylsLs
• Labor unlons
1oLal Clobal 8espondenLs



CovernmenL
Large
Corporauons
Small
8uslness
nonproñL
Crganlzauons
CorporaLe
LobbylsLs
Labor unlons
very favorable 12° 16° 36° 29° 3° 12°
SomewhaL favorable 31° 47° 49° 47° 21° 36°
noL very favorable 31° 24° 9° 14° 33° 28°
noL aL all favorable 23° 7° 2° 4° 24° 18°
uon'L know 3° 6° 4° 6° 13° 7°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

2. GCVLkNMLN1 ÞLkCLÞ1ICNS
ÇULS1ICN: WhaL ls Lhe flrsL Lhlng LhaL comes Lo mlnd when you Lhlnk of Lhe governmenL?
Cpen-ended
1op responses by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes CorrupLlon CorrupLlon
Canada CorrupLlon WasLe/WasLeful
8razll CorrupLlon CorrupLlon
Mexlco CorrupLlon CorrupLlon
Colombla CorrupLlon CorrupLlon
Cermany Angela Merkel Angela Merkel
lrance lncompeLence CorrupLlon
unlLed klngdom CorrupLlon CorrupLlon
8ussla CorrupLlon Þower
lLaly 1hleves 1hleves
Spaln CorrupLlon CorrupLlon
neLherlands 1axes 1axes
Þoland 1hleves Swlndlers
Chlna CorrupLlon 8esponslblllLy
!apan Shlnzo Abe Llberal uemocraLlc ÞarLy
SouLh korea CorrupL Þark Ceun Pye
lndla CorrupLlon CorrupLlon
lndonesla CorrupLlon 8ureaucracy
Malaysla CorrupLlon CorrupLlon
Slngapore ÞAÞ ConLrol
Pong kong C? Leung 8ad
1urkey Ak ÞarLy 1lL: ÞollLlcs/Ak ÞarLy
unlLed Arab LmlraLes CorrupLlon Law
SouLh Afrlca CorrupLlon CorrupLlon
AusLralla AbboLL/1ony AbboLL 8ed 1ape




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

3. CCkÞCkA1ICN ÞLkCLÞ1ICNS
ÇULS1ICN: WhaL ls Lhe llrsL 1hlng LhaL comes Lo mlnd when you Lhlnk of corporaLlons?
Cpen-ended
1op responses by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes Creed 8lg 8uslness
Canada Creed ÞroflL
8razll ÞroflLs ÞroflLs
Mexlco Companles 8lg Companles
Colombla Money 1lL: AssoclaLlon/Money
Cermany ÞroflL Þower
lrance ÞroflL ÞroflL
unlLed klngdom Creed ÞroflL
8ussla Money Þower
lLaly llaL 1lL: llaL/Work
Spaln l don'L know Money
neLherlands Work ÞroflL
Þoland LxplolLaLlon LxplolLaLlon
Chlna ÞroflLs 1lL: Apple/ÞroflLs/8esponslblllLy
!apan ÞroflLs ÞroflLs
SouLh korea Samsung ÞroflL
lndla ÞroflL ÞroflL
lndonesla ÞroflL ÞroflL
Malaysla ÞroflL ÞroflL
Slngapore 8lg Companles ÞroflL
Pong kong Money ÞroflL
1urkey Þubllc lnsLlLuLlons CorporaLlon
unlLed Arab LmlraLes ÞroflL ÞroflL
SouLh Afrlca Money 1lL ÞroflL/Money
AusLralla Creed ÞroflL



Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

4. SMALL 8USINLSS ÞLkCLÞ1ICNS
ÇULS1ICN: WhaL ls Lhe llrsL 1hlng LhaL comes Lo mlnd when you Lhlnk of Small 8uslnesses?
Cpen-ended
1op responses by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes Mom and pop shop Mom and pop
Canada Pard work Pard work
8razll CpporLunlLles LnLrepreneurshlp
Mexlco LnLerprlslng LnLerprlslng
Colombla underLaklng Þrogress
Cermany CrafLsman CrafL
lrance CrafLspeople uynamlc
unlLed klngdom SLruggle SLruggle
8ussla LnLrepreneurs LnLrepreneurs
lLaly Work Pard work
Spaln Work LnLerprlslng
neLherlands Pard work Pard work
Þoland Pard work Pard work
Chlna ÞroflLs llexlble
!apan venLure SCPC
SouLh korea Small buslness Small
lndla ÞroflL 1lL: CrowLh/ÞroflL
lndonesla Small buslness Small buslness
Malaysla ÞroflL ÞroflL
Slngapore SML SML
Pong kong Small buslness ÞroflL
1urkey Crocery shop kC8l
unlLed Arab LmlraLes LnLrepreneurs uomesLlc
SouLh Afrlca LnLrepreneur LnLrepreneur
AusLralla Pard work SLruggle



Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S. INS1I1U1ICNS AND DAIL¥ LIIL
ÇULS1ICN: Whlch of Lhe followlng do you belleve has Lhe mosL lnfluence on your dally llfe?
• CovernmenL
• CorporaLlons
• Small buslnesses
• non-proflL organlzaLlons
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


CovernmenL Corporauons Small buslness
nonproñL
organlzauons
uon'L know
Ceneral Þopulauon 43° 19° 17° 4° 13°
8uslness Lxecuuves 36° 38° 16° 3° 3°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

6. INS1I1U1ICNAL kLSÞCNSI8ILI1ILS
ÇULS1ICN: Whlch has Lhe mosL responslblllLy ln Lhe followlng areas?
lnsLlLuLlons:
• Large corporaLlons
• CovernmenL
• LnLrepreneurs
• Small buslness
Areas:
• Lconomlc equallLy
• !ob creaLlon
• lnnovaLlon
• Movlng socleLy forward
• Lconomlc growLh
1oLal Clobal 8espondenLs

0° 10° 20° 30° 40° 30° 60°
Lconomlc growLh
Movlng socleLy forward
lnnovauon
!ob creauon
Lconomlc equallLy
Lconomlc
growLh
Movlng socleLy
forward
lnnovauon !ob creauon
Lconomlc
equallLy
Large Corporauons 23° 14° 26° 30° 13°
CovernmenL 39° 30° 14° 30° 36°
LnLrepreneurs 16° 16° 37° 18° 9°
Small 8uslnesses 14° 11° 13° 18° 11°
uon'L know 6° 9° 7° 3° 11°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

7. 1kUS1 AND 1nL LCCNCM¥
ÇULS1ICN: Whlch of Lhe followlng do you LrusL mosL Lo gulde Lhe economy?
• CorporaLlons
• CovernmenL
• Small buslness
• LnLrepreneurs
• uon'L know
1op answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes uon'L know (27°) CorporaLlons (24°)
Canada uon'L know (23°) CovernmenL (23°)
8razll LnLrepreneurs (27°) CorporaLlons (29°)
Mexlco LnLrepreneurs (29°) CorporaLlons (34°)
Colombla LnLrepreneurs (26°) LnLrepreneurs (31°)
Cermany LnLrepreneurs (24°) LnLrepreneurs (28°)
lrance uon'L know (27°) LnLrepreneurs (34°)
unlLed klngdom uon'L know (33°) LnLrepreneurs (23°)
8ussla CovernmenL (37°) CovernmenL (33°)
lLaly Small buslness (27°) CorporaLlons (34°)
Spaln LnLrepreneurs (24°) Small buslness (27°)
neLherlands uon'L know (23°) LnLrepreneurs (32°)
Þoland LnLrepreneurs (31°) LnLrepreneurs (48°)
Chlna CorporaLlons (37°) CorporaLlons (33°)
!apan uon'L know (33°) CorporaLlons (43°)
SouLh korea CorporaLlons (29°) CorporaLlons (37°)
lndla CovernmenL (42°) CovernmenL (39°)
lndonesla CovernmenL (34°) LnLrepreneurs (40°)
Malaysla CovernmenL (33°) CorporaLlons (31°)
Slngapore CovernmenL (37°) CovernmenL (33°)
Pong kong uon'L know (29°) CorporaLlons (23°)
1urkey CovernmenL (31°) CovernmenL (28°)
unlLed Arab LmlraLes CovernmenL (32°) CorporaLlons (33°)
SouLh Afrlca LnLrepreneurs (24°) CorporaLlons (29°)
AusLralla uon'L know (30°) CovernmenL (23°)





Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

8. ÞU8LIC VS. ÞkIVA1L
ÇULS1ICN: Whlch of Lhe followlng do you LrusL more?
• ÞrlvaLely held corporaLlons
• Þubllcly Lraded corporaLlons
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


ÞrlvaLely held corporauons Þubllcly Lraded corporauons uon'L know
Ceneral Þopulauon 32° 42° 26°
8uslness Lxecuuves 43° 46° 11°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

9. CCkÞCkA1ICNS AND 1nL LCCNCM¥
ÇULS1ICN: uo you sLrongly agree, somewhaL agree, somewhaL dlsagree or sLrongly dlsagree wlLh Lhe
followlng sLaLemenL: CorporaLlons geL Loo much credlL when Lhe economy ls good and Loo much blame
when Lhe economy ls bad.
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


SLrongly agree SomewhaL agree
SomewhaL
dlsagree
SLrongly dlsagree uon'L know
Ceneral Þopulauon 13° 49° 21° 6° 10°
8uslness Lxecuuves 22° 32° 17° 6° 3°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

10. CCkÞCkA1L ÞCWLk
ÇULS1ICN: Whlch of Lhe followlng has more power?
• CorporaLlons
• CovernmenL
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


27°
67°

Genera| Þopu|anon
Corporauons
CovernmenL
uon'L know
33°
63°

8us|ness Lxecunves
Corporauons
CovernmenL
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

11. CCkÞCkA1L INILULNCL CVLk GCVLkNMLN1
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• CorporaLlons have Loo much lnfluence over Lhe governmenL.
• CorporaLlons have an approprlaLe amounL of lnfluence wlLh Lhe governmenL.
• CorporaLlons have Loo llLLle lnfluence over Lhe governmenL.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


Corporauons have
Loo much lnßuence
over Lhe
governmenL.
Corporauons have
an approprlaLe
amounL of lnßuence
wlLh Lhe
governmenL.
Corporauons have
Loo llule lnßuence
over Lhe
governmenL.
uon'L know
Ceneral Þopulauon 38° 29° 21° 12°
8uslness Lxecuuves 34° 41° 23° 3°


10°
13°
20°
23°
30°
33°
40°
43°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

12. GCVLkNMLN1 INILULNCL CVLk CCkÞCkA1ICNS
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• CovernmenL has Loo much power over corporaLlons.
• CovernmenL has an approprlaLe amounL of power over corporaLlons.
• CovernmenL has Loo llLLle power over corporaLlons.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


CovernmenL has
Loo much power
over corporauons.
CovernmenL has an
approprlaLe amounL
of power over
corporauons.
CovernmenL has
Loo llule power
over corporauons.
uon'L know
Ceneral Þopulauon 30° 28° 31° 10°
8uslness Lxecuuves 36° 34° 28° 3°


10°
13°
20°
23°
30°
33°
40°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

13. GCVLkNMLN1, CI1I2LNS AND CCkÞCkA1ICNS
ÇULS1ICN: ln your oplnlon, ls governmenL more on Lhe slde of average clLlzens or corporaLlons?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

1oLal unlLed SLaLes 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves




69°
19°
12°
Genera| Þopu|anon
Corporauons
Average
cluzens
uon'L know
63°
28°

8us|ness Lxecunves
Corporauons
Average
cluzens
uon'L know
73°
12°
13°
US Genera| Þopu|anon
Corporauons
Average
cluzens
uon'L know
73°
18°

US 8us|ness Lxecunves
Corporauons
Average
cluzens
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

14. CCkÞCkA1L LC88¥IS1S AND GCVLkNMLN1
ÇULS1ICN: uo corporaLe lobbylsLs have Loo much lnfluence over governmenL pollcles?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

1oLal uS 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


39° 16°
23°
Genera| Þopu|anon
?es
no
uon'L know 68°
22°
10°
8us|ness Lxecunves
?es
no
uon'L know
74°

17°
US Genera| Þopu|anon
?es
no
uon'L know
79°
17°

US 8us|ness Lxecunves
?es
no
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

1S. CCkÞCkA1L LC88¥IS1S AND GCVLkNMLN1
ÇULS1ICN: Pow much lnfluence do corporaLe lobbylsLs have over each of Lhe followlng?
• naLlonal governmenL (ln unlLed SLaLes, ºlederal governmenL")
• SLaLe/Þrovlnclal governmenL (unlLed SLaLes, Canada, 8razll, Mexlco, Colombla, 8ussla, lndla,
AusLralla CnL?)
• Local governmenL
° of Ceneral ÞopulaLlon respondenLs who answered "A LoL of lnfluence," by global markeL

USA CAN 8k2 MLk CCL GLk IkA Uk kUS I1A LSÞ NLD ÞCL
naLlonal governmenL 39° 43° 37° 48° 34° 31° 49° 37° 36° 63° 33° 26° 49°
SLaLe/provlnclal
governmenL 40° 37° 47° 39° 26° 41°
Local governmenL 23° 23° 43° 41° 34° 28° 37° 16° 47° 48° 36° 20° 32°
CnN IÞN kCk IND INDC MAL SING nk 1Uk UAL kSA AUS

naLlonal governmenL 19° 26° 48° 43° 46° 32° 18° 26° 36° 33° 29° 41°
SLaLe/provlnclal
governmenL 39° 46°
Local governmenL 43° 16° 46° 41° 39° 26° 17° 36° 33° 36° 26° 23°




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

16. nLAL1nCAkL
ÇULS1ICN: Who should be responslble for provldlng healLhcare lnsurance?
• CorporaLlons
• CovernmenL
• lndlvlduals
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


unlLed SLaLes Ceneral ÞopulaLlon, by age group


Corporauons CovernmenL lndlvlduals uon'L know
Ceneral Þopulauon 13° 68° 11° 6°
8uslness Lxecuuves 23° 39° 16° 2°

10°
20°
30°
40°
30°
60°
70°
Corporauons CovernmenL lndlvlduals uon'L know
18-34 18° 47° 22° 13°
33-49 24° 33° 29° 14°
30-64 23° 32° 31° 14°
63+ 13° 34° 40° 10°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

17. CCkÞCkA1ICNS AND kL1IkLMLN1
ÇULS1ICN: Should corporaLlons have an obllgaLlon Lo provlde reLlremenL beneflLs Lo employees?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

1oLal unlLed SLaLes 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


82°
11°

Genera| Þopu|anon
?es
no
uon'L know
79°
18°

8us|ness Lxecunves
?es
no
uon'L know
73°
13°
10°
US Genera| Þopu|anon
?es
no
uon'L know
84°
16°

US 8us|ness Lxecunves
?es
no
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

18. CCkÞCkA1ICNS AND kL1IkLMLN1
ÇULS1ICN: lf corporaLlons mlsmanage Lhelr flnances and are unable Lo provlde reLlremenL beneflLs,
should Lhe governmenL sLep ln and ensure Lhe reLlremenL beneflLs are pald ouL?
Clobal 8espondenLs who answered yes Lo CuesLlon 17: "Should corporaLlons have an obllgaLlon Lo
provlde reLlremenL beneflLs Lo employees?" Ceneral ÞopulaLlon vs. 8uslness LxecuLlves




83°
10°

Genera| Þopu|anon
?es
no
uon'L know
82°
13°

8us|ness Lxecunves
?es
no
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

19. AU1C INDUS1k¥ 8AILCU1
ÇULS1ICN*: Are you famlllar wlLh Lhe role Lhe unlLed AuLomoblle Workers (uAW) played ln Lhe 2008
ballouL of Lhe auLo lndusLry?
*CuesLlon asked ln Lhe unlLed SLaLes CnL?
uS 8espondenLs, uS Ceneral ÞopulaLlon vs. uS 8uslness LxecuLlves





?es no uon'L know
uS Ceneral Þopulauon 37° 30° 12°
uS 8uslness Lxecuuves 64° 30° 3°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

20. AU1C INDUS1k¥ 8AILCU1
ÇULS1ICN*: uld Lhe role uAW played ln Lhe 2008 auLo ballouL make you more or less favorable
Loward unlons?

*CuesLlon asked ln Lhe unlLed SLaLes CnL?
uS respondenLs who answered yes Lo CuesLlon 19: "Are you famlllar wlLh Lhe role Lhe unlLed
AuLomoblle Workers (uAW) played ln Lhe 2008 ballouL of Lhe auLo lndusLry?" uS Ceneral ÞopulaLlon vs.
uS 8uslness LxecuLlves




More lavorable Less lavorable uon'L know
uS Ceneral Þopulauon 33° 47° 19°
uS 8uslness Lxecuuves 39° 29° 12°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

21. 8USINLSS AND SCCIL1¥
ÇULS1ICN: uo you agree or dlsagree wlLh Lhe followlng sLaLemenL: WhaL ls good for buslness ls
generally good for Lhe global markeL.
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


SLrongly agree SomewhaL agree
SomewhaL
dlsagree
SLrongly dlsagree uon'L know
Ceneral Þopulauon 20° 49° 20° 7° 4°
8uslness Lxecuuves 28° 30° 13° 3° 1°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

22. kCLLS CI CCkÞCkA1ICNS
ÇULS1ICN: 1hlnklng abouL corporaLlons and Lhelr role, how lmporLanL ls lL LhaL Lhey do each of Lhe
followlng?
• CreaLe economlc growLh
• CreaLe !obs
• urlve lnnovaLlon
• Þrovlde healLhcare
• Þrovlde workforce Lralnlng
• ÞromoLe dlverslLy
• Þrovlde consumer producLs
• Þrovlde reLlremenL beneflLs
• SupporL flnanclal markeLs
• Address lncome lnequallLy
• Þay a falr share of Laxes
• Pelp Lhe governmenL Lo govern falrly
and effecLlvely
• Address pay lnequallLy for women
1oLal Clobal 8espondenLs

CreaLe
economlc
growLh
CreaLe [obs
urlve
lnnovauon
Þrovlde
healLh care
Þrovlde
workforce
Lralnlng
ÞromoLe
dlverslLy
very lmporLanL 60° 69° 33° 48° 33° 39°
SomewhaL lmporLanL 32° 24° 36° 33° 34° 39°
noL very lmporLanL 4° 4° 6° 11° 6° 13°
noL lmporLanL aL all 1° 1° 1° 3° 1° 4°
uon'L know 3° 3° 4° 4° 3° 3°

10°
20°
30°
40°
30°
60°
70°
80°
Þrovlde
consumer
producLs
Þrovlde
reuremenL
beneñLs
SupporL
ñnanclal
markeLs
Address
lncome
lnequallLy
Þay a falr
share of
Laxes
Pelp Lhe
govL. Lo
govern
falrly and
eñecuvely
Address
pay
lnequallLy
for women
very lmporLanL 43° 32° 37° 44° 62° 37° 48°
SomewhaL lmporLanL 40° 32° 41° 33° 27° 33° 33°
noL very lmporLanL 11° 9° 13° 12° 6° 13° 11°
noL lmporLanL aL all 2° 3° 3° 3° 2° 7° 4°
uon'L know 4° 4° 6° 4° 3° 3° 4°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

23. kCLLS CI CCkÞCkA1ICNS
ÇULS1ICN: uo you Lhlnk corporaLlons generally play a poslLlve role or a negaLlve role ln each of Lhe
followlng?
• CreaLe economlc growLh
• CreaLe !obs
• urlve lnnovaLlon
• Þrovlde PealLhcare
• Þrovlde Workforce 1ralnlng
• ÞromoLe ulverslLy
• Þrovlde Consumer ÞroducLs
• Þrovlde 8eLlremenL 8eneflLs
• SupporL llnanclal MarkeLs
• Address lncome lnequallLy
• Þay a lalr Share of 1axes
• Pelp Lhe CovernmenL Lo govern lalrly
and LffecLlvely
• Address Þay lnequallLy for Women
1oLal Clobal 8espondenLs


Creaung
economlc
growLh
Creaung [obs
urlvlng
lnnovauon
Þrovldlng
healLh care
Þrovldlng
workforce
Lralnlng
Þromoung
dlverslLy
very posluve 30° 32° 28° 23° 26° 20°
SomewhaL posluve 46° 42° 46° 38° 43° 42°
SomewhaL negauve 13° 16° 14° 23° 18° 22°
very negauve 4° 3° 3° 7° 4° 3°
uon'L know 7° 6° 8° 9° 7° 11°


10°
13°
20°
23°
30°
33°
40°
43°
30°
Þrovldlng
consumer
producLs
Þrovldlng
reuremenL
beneñLs
Supporung
ñnanclal
markeLs
Addresslng
lncome
lnequallLy
Þaylng a
falr share of
Laxes
Pelplng Lhe
govL. Lo
govern
falrly and
eñecuvely
Addresslng
pay
lnequallLy
for women
very posluve 28° 22° 22° 18° 24° 17° 19°
SomewhaL posluve 49° 37° 43° 31° 32° 33° 33°
SomewhaL negauve 12° 23° 18° 29° 23° 27° 28°
very negauve 3° 8° 4° 12° 12° 12° 10°
uon'L know 8° 9° 11° 9° 8° 11° 10°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

24. IAVCkA8ILI1¥ 8¥ INDUS1k¥
ÇULS1ICN: Pow favorable are you Loward Lhe followlng lndusLrles?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLhcare lnsurance
• PosplLallLy
• Alrllnes
• AuLomoLlve
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng
1oLal Clobal 8espondenLs


1echnology Cll & gas
LnLerLaln-
menL
news
medla
PealLh
lnsurance
PosplLallLy Alrllnes
very favorable 43° 23° 23° 20° 27° 30° 24°
SomewhaL favorable 42° 36° 48° 40° 38° 32° 49°
noL very favorable 8° 23° 18° 23° 22° 12° 18°
noL aL all favorable 2° 11° 3° 11° 8° 2° 4°
uon'L know 4° 3° 4° 4° 4° 4° 3°

10°
20°
30°
40°
30°
60°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
very favorable 23° 21° 16° 24° 29° 39° 17°
SomewhaL favorable 48° 39° 41° 41° 31° 43° 38°
noL very favorable 18° 23° 27° 22° 13° 12° 27°
noL aL all favorable 4° 11° 8° 8° 2° 3° 10°
uon'L know 3° 4° 7° 4° 3° 4° 8°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

2S. IU1UkL CI INDUS1kILS
ÇULS1ICN: uo you Lhlnk each of Lhe followlng lndusLrles' besL days are ahead or behlnd?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng

1oLal Clobal 8espondenLs



1echnology Cll & gas
LnLerLaln-
menL
news
medla
PealLh
lnsurance
PosplLallLy Alrllnes
8esL days ahead 80° 40° 38° 48° 49° 60° 30°
8esL days behlnd 10° 43° 27° 37° 34° 26° 36°
uon'L know 10° 13° 14° 13° 16° 14° 13°

10°
20°
30°
40°
30°
60°
70°
80°
90°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
8esL days ahead 31° 47° 48° 60° 31° 36° 24°
8esL days behlnd 36° 37° 32° 23° 34° 31° 39°
uon'L know 13° 16° 21° 13° 16° 13° 17°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

26. INDUS1kILS, 1nL LCCNCM¥ AND IC8 CkLA1ICN
ÇULS1ICN: uo you Lhlnk each of Lhe followlng lndusLrles ls a poslLlve or negaLlve force when lL comes
Lo Lhe economy and [ob creaLlon?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng

1oLal Clobal 8espondenLs



1echnology Cll & gas
LnLerLaln-
menL
news medla
PealLh
lnsurance
PosplLallLy Alrllnes
Þosluve 76° 36° 64° 34° 32° 73° 38°
negauve 12° 27° 20° 28° 28° 13° 23°
uon'L know 12° 17° 16° 18° 20° 13° 17°

10°
20°
30°
40°
30°
60°
70°
80°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
Þosluve 63° 33° 34° 61° 68° 66° 44°
negauve 23° 28° 23° 21° 18° 20° 37°
uon'L know 13° 17° 21° 18° 14° 14° 19°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

27. INDUS1kILS AND INNCVA1ICN
ÇULS1ICN: uo you Lhlnk each of Lhe followlng lndusLrles ls a poslLlve or negaLlve force when lL comes
Lo lnnovaLlon?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng

1oLal Clobal 8espondenLs


28. INDUS1kILS AND WCkkLk 1kLA1MLN1
1echnology Cll & gas
LnLerLaln-
menL
news medla
PealLh
lnsurance
PosplLallLy Alrllnes
Þosluve 82° 47° 60° 34° 43° 38° 38°
negauve 7° 33° 21° 27° 32° 22° 23°
uon'L know 11° 20° 19° 19° 23° 20° 19°

10°
20°
30°
40°
30°
60°
70°
80°
90°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
Þosluve 70° 48° 36° 64° 32° 61° 33°
negauve 16° 31° 23° 19° 23° 21° 40°
uon'L know 13° 21° 21° 17° 22° 17° 24°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: uo you Lhlnk each of Lhe followlng lndusLrles ls a poslLlve or negaLlve force when lL comes
Lo falr LreaLmenL of workers?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng

1oLal Clobal 8espondenLs


29. INDUS1kILS AND LNVIkCNMLN1AL kLSÞCNSI8ILI1¥
1echnology Cll & gas
LnLerLaln-
menL
news medla
PealLh
lnsurance
PosplLallLy Alrllnes
Þosluve 38° 41° 46° 47° 44° 44° 48°
negauve 19° 34° 30° 29° 31° 33° 29°
uon'L know 22° 26° 24° 24° 23° 21° 23°

10°
20°
30°
40°
30°
60°
70°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
Þosluve 47° 44° 39° 47° 43° 43° 28°
negauve 29° 32° 31° 26° 33° 33° 47°
uon'L know 24° 23° 30° 27° 23° 22° 23°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: uo you Lhlnk each of Lhe followlng lndusLrles ls a poslLlve or negaLlve force when lL comes
Lo envlronmenLal responslblllLy?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng

1oLal Clobal 8espondenLs




30. INDUS1k¥ kLÞU1A1ICNS
ÇULS1ICN: 33. Whlch lndusLrles do you Lhlnk have Lhe besL repuLaLlons?*
1echnology Cll & gas
LnLerLaln-
menL
news medla
PealLh
lnsurance
PosplLallLy Alrllnes
Þosluve 33° 22° 46° 32° 32° 30° 34°
negauve 28° 63° 29° 23° 21° 30° 48°
uon'L know 17° 13° 24° 22° 27° 20° 18°

10°
20°
30°
40°
30°
60°
70°
AuLos
llnanclal
servlces
Chemlcal Þharma. 8eLall
lood &
agrlculLure
Mlnlng
Þosluve 32° 43° 21° 37° 47° 38° 19°
negauve 34° 28° 64° 44° 28° 28° 64°
uon'L know 13° 27° 13° 19° 24° 14° 16°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLos
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• Mlnlng
• CLher
• uon'L know

*MulLlple answers posslble unless respondenL chose "uon'L know"
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


31. kCLL CI CCkÞCkA1ICNS
ÇULS1ICN: WhaL ls Lhe mosL lmporLanL role of a corporaLlon?
• CreaLe [obs
1echnology Cll & gas
LnLerLaln-
menL
news
medla
PealLh
lnsurance
PosplLallLy Alrllnes AuLos
Ceneral Þopulauon 48° 20° 24° 17° 13° 28° 22° 23°
8uslness Lxecuuves 30° 22° 26° 17° 13° 23° 23° 29°

10°
20°
30°
40°
30°
60°
llnanclal
servlces
Chemlcal Þharma 8eLall
lood &
agrlculLure
Mlnlng CLher
uon'L
know
Ceneral Þopulauon 19° 8° 19° 18° 23° 8° 1° 12°
8uslness Lxecuuves 21° 12° 21° 18° 22° 9° 1° 4°


10°
13°
20°
23°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

• urlve lnnovaLlon
• Þrovlde consumer producLs
• SupporL flnanclal markeLs
• Þrovlde workforce Lralnlng
• Þrovlde healLhcare coverage
• ÞromoLe dlverslLy
• Þrovlde reLlremenL beneflLs
• Pelp Lo sLrengLhen Lhe economy
• uon'L know
MosL popular answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes CreaLe [obs (31°) CreaLe [obs (33°)
Canada SLrengLhen Lhe economy (33°) CreaLe [obs (36°)
8razll 1lL: CreaLe !obs / SLrengLhen Lhe economy (30°) CreaLe [obs (32°)
Mexlco SLrengLhen Lhe economy (33°) SLrengLhen Lhe economy (30°)
Colombla SLrengLhen Lhe economy (41°) SLrengLhen Lhe economy (46°)
Cermany CreaLe [obs (49°) CreaLe [obs (29°)
lrance CreaLe [obs (41°) CreaLe [obs (31°)
unlLed klngdom CreaLe [obs (31°) SLrengLhen Lhe economy (32°)
8ussla SLrengLhen Lhe economy (37°) SLrengLhen Lhe economy (39°)
lLaly CreaLe [obs (47°) SLrengLhen Lhe economy (26°)
Spaln CreaLe [obs (33°) CreaLe [obs (33°)
neLherlands CreaLe [obs (36°) CreaLe [obs (33°)
Þoland CreaLe [obs (33°) CreaLe [obs (29°)
Chlna SLrengLhen Lhe economy (38°) CreaLe [obs (23°)
!apan CreaLe [obs (34°) CreaLe [obs (36°)
SouLh korea CreaLe [obs (36°) CreaLe [obs (36°)
lndla SLrengLhen Lhe economy (39°) SLrengLhen Lhe economy (40°)
lndonesla CreaLe [obs (46°) CreaLe [obs (31°)
Malaysla SLrengLhen Lhe economy (33°) SLrengLhen Lhe economy (31°)
Slngapore CreaLe [obs (32°) SLrengLhen Lhe economy (32°)
Pong kong CreaLe [obs (33°) SLrengLhen Lhe economy (33°)
1urkey 1lL: CreaLe [obs / SLrengLhen Lhe economy (31°) SLrengLhen Lhe economy (32°)
unlLed Arab LmlraLes SLrengLhen Lhe economy (33°) 1lL: urlve lnnovaLlon/ÞromoLe dlverslLy (21°)
SouLh Afrlca SLrengLhen Lhe economy (42°) SLrengLhen Lhe economy (30°)
AusLralla SLrengLhen Lhe economy (32°) SLrengLhen Lhe economy (33°)
32. kCLL CI CCkÞCkA1ICNS
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• l Lend Lo Lhlnk of corporaLlons ln my role as a consumer-lL ls malnly Lhe goods and servlces
Lhey provlde LhaL shapes my vlew of Lhem.


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

• l Lend Lo Lhlnk of corporaLlons ln my role as a clLlzen-lL ls malnly Lhelr conLrlbuLlons Lo socleLy
LhaL shapes my vlew of Lhem.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



l Lend Lo Lhlnk of
corporauons ln my role as a
consumer-lL ls malnly Lhe
goods and servlces Lhey
provlde LhaL shapes my
vlew of Lhem.
l Lend Lo Lhlnk of
corporauons ln my role as a
cluzen-lL ls malnly Lhelr
conLrlbuuons Lo socleLy
LhaL shapes my vlew of
Lhem.
uon'L know
Ceneral Þopulauon 47° 40° 13°
8uslness Lxecuuves 47° 48° 3°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

33. CCkÞCkA1L INILULNCL
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• CorporaLlons lnfluence Lhe publlc more Lhan Lhe publlc lnfluences corporaLlons.
• 1he publlc lnfluences corporaLlons more Lhan corporaLlons lnfluence Lhe publlc.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



Corporauons lnßuence
Lhe publlc more Lhan Lhe
publlc lnßuences
corporauons.
1he publlc lnßuences
corporauons more Lhan
corporauons lnßuence
Lhe publlc.
uon'L know
Ceneral Þopulauon 67° 21° 12°
8uslness Lxecuuves 66° 30° 4°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

34. CCkÞCkA1ICNS AND 1nL LCCNCM¥
ÇULS1ICN: Pow much do Lhe acLlons of corporaLlons have an lmpacL on Lhe economy overall?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

1oLal unlLed SLaLes 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


33°
34°



Genera| Þopu|anon
A greaL deal
A good amounL
noL very much
noL aL all
uon'L know
37°
33°



8us|ness Lxecunves
A greaL deal
A good amounL
noL very much
noL aL all
uon'L know
38°
30°



US Genera| Þopu|anon
A greaL deal
A good amounL
noL very much
noL aL all
uon'L know
47°
49°



US 8us|ness Lxecunves
A greaL deal
A good amounL
noL very much
noL aL all
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

3S. CCkÞCkA1ICNS AND 1nL LCCNCM¥
ÇULS1ICN: uo corporaLlons have Loo much, Loo llLLle, or [usL Lhe rlghL amounL of lnfluence over our
economlc fuLure?
Ceneral ÞopulaLlon 8espondenLs, by global markeL


36. CCkÞCkA1ICNS AND 1nL 2008 IINANCIAL CkISIS
uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
1oo much 48° 49° 63° 49° 42° 30° 42° 46° 26° 36° 34° 26° 41°
!usL Lhe rlghL amounL 26° 29° 23° 43° 43° 26° 27° 27° 46° 17° 29° 27° 27°
1oo llule 7° 3° 7° 6° 10° 10° 13° 3° 17° 16° 8° 21° 13°
uon'L know 19° 16° 4° 2° 4° 14° 17° 22° 11° 11° 10° 26° 18°

10°
20°
30°
40°
30°
60°
70°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
1oo much 24° 31° 31° 38° 31° 29° 26° 41° 34° 46° 32° 32°
!usL Lhe rlghL amounL 67° 33° 32° 46° 46° 44° 30° 44° 29° 42° 29° 23°
1oo llule 4° 9° 9° 9° 17° 14° 8° 3° 27° 3° 26° 3°
uon'L know 3° 27° 8° 6° 7° 12° 17° 11° 9° 7° 12° 19°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: Whlch ls closer Lo your vlew?
• 1he economlc crlsls LhaL began ln 2008 dlmlnlshed Lhe lnfluence and power corporaLlons have,
and Lhey sLlll have noL fully recovered.
• CorporaLlons emerged from Lhe economlc crlsls LhaL began ln 2008 wlLh more lnfluence and
power Lhan Lhey had before.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


1he economlc crlsls LhaL
began ln 2008 dlmlnlshed
Lhe lnßuence and power
corporauons have, and
Lhey sull have noL fully
recovered.
Corporauons emerged
from Lhe economlc crlsls
LhaL began ln 2008 wlLh
more lnßuence and power
Lhan Lhey had before.
uon'L know
Ceneral Þopulauon 39° 40° 21°
8uslness Lxecuuves 46° 47° 7°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

37. CCkÞCkA1ICNS AND 1nL 2008 IINANCIAL CkISIS
ÇULS1ICN: Whlch ls closer Lo your vlew?
• 1he economlc crlsls LhaL began ln 2008 generally humbled corporaLlons, and Lhey now acL more
responslbly.
• CorporaLlons generally were noL humbled by Lhe economlc crlsls LhaL began ln 2008, and Lhey
do noL acL more responslbly Lhan Lhey dld before.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



1he economlc crlsls LhaL
began ln 2008 generally
humbled corporauons, and
Lhey now acL more
responslbly.
Corporauons generally
were noL humbled by Lhe
economlc crlsls LhaL began
ln 2008 and Lhey do noL acL
more responslbly Lhan Lhey
dld before.
uon'L know
Ceneral Þopulauon 33° 48° 18°
8uslness Lxecuuves 43° 49° 7°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

38. S1kLNGn1n CI CCkÞCkA1ICNS
ÇULS1ICN: Whlch ls closer Lo your vlew?
• lL ls a good Lhlng when corporaLlons are sLrong and lnfluenLlal, because Lhey are Lhe englnes of
lnnovaLlon and economlc growLh.
• lL ls a bad Lhlng when corporaLlons are sLrong and lnfluenLlal, because Lhey rlg Lhe sysLem so
Lhey do noL have Lo acL responslbly.
• uon'L know
Clobal Ceneral ÞopulaLlon, by global markeL


39. kCLL CI CCkÞCkA1ICNS IN 1nL IU1UkL
uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
lL ls a good Lhlng when corporauons
are sLrong and lnßuenual, because
Lhey are Lhe englnes of lnnovauon and
economlc growLh
31° 34° 33° 64° 71° 23° 43° 26° 40° 48° 33° 32° 23°
lL ls a bad Lhlng when corporauons are
sLrong and lnßuenual, because Lhey rlg
Lhe sysLem so Lhey do noL have Lo acL
responslbly
31° 49° 39° 32° 22° 62° 38° 31° 41° 39° 43° 49° 60°
uon'L know 18° 17° 6° 4° 7° 14° 17° 23° 19° 13° 19° 19° 13°

10°
20°
30°
40°
30°
60°
70°
80°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
lL ls a good Lhlng when corporauons
are sLrong and lnßuenual, because
Lhey are Lhe englnes of lnnovauon and
economlc growLh
74° 33° 43° 61° 67° 39° 48° 30° 64° 32° 38° 31°
lL ls a bad Lhlng when corporauons are
sLrong and lnßuenual, because Lhey rlg
Lhe sysLem so Lhey do noL have Lo acL
responslbly
21° 30° 44° 31° 28° 33° 37° 33° 27° 36° 32° 49°
uon'L know 3° 37° 10° 8° 3° 8° 16° 16° 8° 12° 10° 20°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: 1hlnklng abouL Lhe role of corporaLlons ln Lhe fuLure, whlch ls closer Lo your vlew?
• CorporaLlons are a source of hope.
• CorporaLlons are a source of fear.
• uon'L know
Clobal Ceneral ÞopulaLlon, by global markeL


40. CCkÞCkA1ICNS AND 1AkLS
ÇULS1ICN: Whlch ls closer Lo your vlew?
uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Corporauons are a source of hope 36° 38° 70° 33° 38° 41° 43° 33° 44° 32° 23° 36° 29°
Corporauons are a source of fear 37° 37° 20° 33° 29° 33° 30° 34° 32° 33° 32° 18° 32°
uon'L know 28° 23° 11° 12° 13° 23° 27° 32° 24° 13° 23° 27° 19°

10°
20°
30°
40°
30°
60°
70°
80°
90°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Corporauons are a source of hope 84° 49° 63° 73° 87° 78° 39° 46° 71° 60° 66° 37°
Corporauons are a source of fear 7° 11° 23° 18° 7° 9° 19° 27° 16° 23° 19° 31°
uon'L know 9° 40° 14° 8° 6° 13° 22° 27° 14° 13° 13° 32°

10°
20°
30°
40°
30°
60°
70°
80°
90°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

• CorporaLlons Lend Lo pay whaL Lhey owe ln Laxes-only a few Lake advanLage of loopholes Lo
avold paylng Lhelr falr share.
• CorporaLlons Lend Lo Lake advanLage of loopholes Lo avold paylng Lhelr falr share of Laxes-only
a few pay whaL Lhey owe.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


1oLal unlLed SLaLes 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

41. DCMLS1IC VS. MUL1INA1ICNAL
ÇULS1ICN: uo you supporL a corporaLlon more lf lL's domesLlc only or mulLlnaLlonal?
Corporauons Lend Lo pay
whaL Lhey owe ln Laxes-
only a few Lake advanLage
of loopholes Lo avold paylng
Lhelr falr share.
Corporauons Lend Lo Lake
advanLage of loopholes Lo
avold paylng Lhelr falr share
of Laxes - only a few pay
whaL Lhey owe
uon'L know
Ceneral Þopulauon 31° 37° 12°
8uslness Lxecuuves 42° 33° 3°

10°
20°
30°
40°
30°
60°
70°
17°
70°
13°
US Genera| Þopu|anon
Corporauons
Lend Lo pay
whaL Lhey owe
Corporauons
Lend Lo Lake
advanLage of
loopholes
uon'L know
38°
61°

US 8us|ness Lxecunves
Corporauons
Lend Lo pay
whaL Lhey owe.
Corporauons
Lend Lo Lake
advanLage of
loopholes.
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

Clobal Ceneral ÞopulaLlon, by global markeL



uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
uomesuc only 33° 32° 23° 24° 27° 31° 31° 20° 29° 29° 17° 24° 32°
Mulunauonal 8° 9° 13° 23° 23° 6° 13° 7° 12° 12° 12° 4° 12°
lL doesn'L make a dlñerence Lo me 44° 41° 38° 44° 41° 49° 36° 33° 48° 33° 36° 30° 41°
uon'L know 13° 17° 2° 7° 7° 14° 20° 19° 10° 6° 13° 22° 13°

10°
20°
30°
40°
30°
60°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
uomesuc only 48° 42° 41° 27° 20° 10° 9° 33° 44° 16° 17° 34°
Mulunauonal 26° 13° 23° 36° 41° 43° 30° 18° 12° 41° 27° 7°
lL doesn'L make a dlñerence Lo me 22° 21° 29° 31° 37° 37° 49° 42° 36° 34° 48° 47°
uon'L know 4° 24° 7° 6° 3° 10° 12° 8° 8° 9° 8° 12°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

42. ILLLINGS A8CU1 AMLkICAN CCkÞCkA1ICNS
ÇULS1ICN: lf a corporaLlon ls Amerlcan, does LhaL generally make you more or less favorable Loward
lL?
Clobal Ceneral ÞopulaLlon, by global markeL


43. ILLLINGS A8CU1 CnINLSL CCkÞCkA1ICNS
uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Much more favorable 32° 4° 14° 14° 19° 1° 4° 3° 3° 9° 3° 1° 3°
SomewhaL more favorable 30° 24° 40° 44° 46° 13° 22° 18° 13° 36° 29° 20° 31°
SomewhaL less favorable 4° 37° 21° 23° 19° 40° 34° 34° 28° 24° 23° 33° 27°
Much less favorable 1° 11° 7° 9° 7° 19° 14° 9° 33° 9° 10° 11° 11°
uon'L know 14° 24° 18° 11° 9° 23° 23° 36° 21° 22° 33° 34° 26°

10°
20°
30°
40°
30°
60°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Much more favorable 11° 3° 3° 23° 13° 10° 8° 3° 8° 16° 12° 2°
SomewhaL more favorable 32° 43° 43° 41° 38° 34° 30° 43° 20° 36° 38° 19°
SomewhaL less favorable 21° 27° 26° 19° 28° 28° 13° 23° 34° 21° 23° 39°
Much less favorable 4° 6° 4° 6° 7° 17° 3° 3° 20° 10° 7° 13°
uon'L know 11° 20° 22° 12° 11° 12° 22° 23° 18° 18° 18° 27°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: lf a corporaLlon ls Chlnese, does LhaL generally make you more or less favorable Loward lL?
Clobal Ceneral ÞopulaLlon, by global markeL


u Ceneral ÞopulaLlon, by ÞollLlcal ÞarLy

44. ILLLINGS A8CU1 LUkCÞLAN CCkÞCkA1ICNS
uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Much more favorable 2° 2° 7° 3° 8° 0° 1° 2° 6° 2° 2° 1° 1°
SomewhaL more favorable 9° 10° 23° 24° 26° 10° 8° 13° 33° 11° 12° 13° 10°
SomewhaL less favorable 43° 38° 37° 40° 38° 41° 29° 37° 30° 34° 33° 41° 34°
Much less favorable 26° 32° 20° 23° 18° 31° 43° 13° 9° 40° 28° 16° 38°
uon'L know 19° 18° 13° 6° 9° 18° 17° 33° 20° 13° 24° 28° 17°

10°
20°
30°
40°
30°
60°
70°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Much more favorable 17° 0° 1° 8° 7° 8° 3° 2° 4° 6° 6° 1°
SomewhaL more favorable 48° 4° 11° 23° 30° 37° 18° 16° 14° 23° 20° 12°
SomewhaL less favorable 21° 26° 47° 34° 43° 34° 42° 39° 37° 33° 39° 43°
Much less favorable 4° 61° 33° 24° 11° 10° 20° 30° 31° 20° 23° 22°
uon'L know 9° 8° 9° 11° 9° 10° 17° 13° 14° 13° 12° 22°

10°
20°
30°
40°
30°
60°
70°
Much more
favorable
SomewhaL more
favorable
SomewhaL less
favorable
Much less
favorable
uon'L know
uemocraLs 3° 10° 44° 22° 20°
8epubllcans 2° 9° 48° 28° 13°
lndependenLs 1° 7° 46° 31° 16°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: lf a corporaLlon ls Luropean, does LhaL generally make you more or less favorable Loward
lL?
Clobal Ceneral ÞopulaLlon, by global markeL


uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Much more favorable 3° 6° 20° 27° 29° 18° 20° 7° 11° 22° 18° 11° 13°
SomewhaL more favorable 33° 43° 47° 49° 48° 62° 32° 42° 43° 36° 46° 38° 34°
SomewhaL less favorable 28° 23° 13° 13° 13° 3° 10° 16° 20° 10° 11° 8° 13°
Much less favorable 6° 6° 4° 4° 3° 1° 3° 6° 7° 2° 4° 1° 3°
uon'L know 26° 20° 14° 6° 7° 13° 13° 30° 17° 10° 21° 22° 17°

10°
20°
30°
40°
30°
60°
70°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Much more favorable 18° 4° 10° 21° 26° 17° 11° 7° 13° 24° 18° 4°
SomewhaL more favorable 62° 36° 63° 47° 30° 49° 36° 62° 38° 48° 34° 40°
SomewhaL less favorable 8° 16° 14° 16° 14° 20° 12° 12° 23° 12° 11° 23°
Much less favorable 1° 2° 2° 6° 3° 4° 3° 1° 12° 3° 4° 7°
uon'L know 11° 21° 12° 11° 7° 10° 19° 17° 12° 13° 13° 26°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

4S. ILLLINGS A8CU1 MUL1INA1ICNAL CCkÞCkA1ICNS
ÇULS1ICN: 1hlnklng abouL mulLlnaLlonal corporaLlons, whlch of Lhe followlng ls closer Lo your vlew?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


Mulunauonal corporauons
generally respecL and
preserve local culLure
where Lhey operaLe.
Mulunauonal corporauons
generally erode local
culLure, creaung a world
LhaL looks Lhe same all
over.
uon'L know
Ceneral Þopulauon 34° 48° 17°
8uslness Lxecuuves 43° 47° 7°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

46. CCkÞCkA1ICNS' SLNSL CI ÞUkÞCSL
ÇULS1ICN: Pow lmporLanL ls lL Lo you LhaL a corporaLlon clearly deflnes and communlcaLes lLs sense
of purpose? (8y sense of purpose, we mean whaL lL does as a company, why lL does lL, and Lhe lmpacL of
Lhese acLlons on buslness as well as socleLy.)
1oLal Clobal 8espondenLs


44°
39°


10°
very lmporLanL
SomewhaL lmporLanL
noL very lmporLanL
noL aL all lmporLanL
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

47. CCkÞCkA1ICNS AND CU1SCUkCING
ÇULS1ICN: lf a corporaLlon ouLsources lLs manufacLurlng Lo anoLher global markeL, does LhaL Lend Lo
make you more or less favorable Loward lL?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


Much more
favorable
SomewhaL more
favorable
SomewhaL less
favorable
Much less
favorable
uon'L know
Ceneral Þopulauon 8° 23° 33° 19° 17°
8uslness Lxecuuves 14° 33° 29° 13° 10°


10°
13°
20°
23°
30°
33°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

48. DCMLS1IC VS. ICkLIGN-MADL GCCDS
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• l wlll spend more money Lo purchase a producL made domesLlcally.
• l wlll purchase Lhe less expenslve opLlon, no maLLer where lL was made.
• uon'L know
1oLal Clobal 8espondenLs

uS Ceneral ÞopulaLlon, by age group

49. CCkÞCkA1ICNS AND ÞnILAN1nkCÞ¥
43°
43°
14°
l wlll spend more money Lo
purchase a producL made
domesucally.
l wlll purchase Lhe less
expenslve opuon, no
mauer where lL was made.
uon'L know
18-34 33-49 30-64 63+
l wlll spend more money Lo
purchase a producL made
domesucally.
43° 47° 39° 64°
l wlll purchase Lhe less expenslve
opuon, no mauer where lL was
made.
41° 31° 22° 29°
uon'L know 16° 21° 18° 7°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: Pow does a corporaLlon's phllanLhroplc glvlng lnfluence your purchase hablLs?
• l'm more llkely Lo purchase a producL make by a corporaLlon LhaL makes phllanLhroplc
conLrlbuLlons.
• A corporaLlon's phllanLhroplc conLrlbuLlons do noL lnfluence my purchase hablLs.
• uon'L know

1oLal Clobal 8espondenLs

unlLed SLaLes Ceneral ÞopulaLlon, by age group

S0. CCkÞCkA1ICNS AND ÞnILAN1nkCÞ¥
40°
43°
17°
l'm more llkely Lo purchase
a producL make by a
corporauon LhaL makes
phllanLhroplc conLrlbuuons.
A corporauon's
phllanLhroplc conLrlbuuons
do noL lnßuence my
purchase hablLs.
uon'L know
18-34 33-49 30-64 63+
l'm more llkely Lo purchase a
producL make by a corporauon LhaL
makes phllanLhroplc conLrlbuuons.
40° 36° 29° 29°
A corporauon's phllanLhroplc
conLrlbuuons do noL lnßuence my
purchase hablLs.
36° 38° 46° 34°
uon'L know 24° 27° 26° 18°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

ÇULS1ICN: Whlch ls closer Lo your vlew?
• ln general, corporaLlons feel compelled Lo make phllanLhroplc conLrlbuLlons because lL ls
expecLed.
• ln general, corporaLlon LhaL make phllanLhroplc conLrlbuLlons do so ouL of a genulne deslre Lo
do good.
• uon'L know

1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


ln general, corporauons
feel compelled Lo make
phllanLhroplc conLrlbuuons
because lL ls expecLed.
ln general, corporauon
LhaL make phllanLhroplc
conLrlbuuons do so ouL of
a genulne deslre Lo do
good.
uon'L know
Ceneral Þopulauon 36° 24° 20°
8uslness Lxecuuves 39° 33° 8°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S1. CCkÞCkA1ICNS AND ÞnILAN1nkCÞ¥
ÇULS1ICN: Whlch of Lhe followlng do you Lhlnk ls Lhe maln reason corporaLlons underLake
phllanLhroplc efforLs?
• lmprove repuLaLlon
• 1ax beneflLs
• Cenulne bellef ln Lhe cause
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



lmprove repuLauon 1ax beneñLs
Cenulne bellef ln Lhe
cause
uon'L know
Ceneral Þopulauon 39° 36° 12° 13°
8uslness Lxecuuves 43° 34° 19° 4°


10°
13°
20°
23°
30°
33°
40°
43°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S2. CCkÞCkA1L SCCIAL kLSÞCNSI8ILI1¥
ÇULS1ICN: uo you Lhlnk corporaLlons have become more or less soclally responslble over Lhe pasL
decade?
Clobal Ceneral ÞopulaLlon, by global markeL


1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Much more soclally responslble 8° 6° 20° 21° 26° 2° 4° 4° 4° 7° 11° 4° 3°
SomewhaL more soclally responslble 34° 41° 39° 31° 43° 31° 30° 33° 36° 43° 33° 33° 37°
SomewhaL less soclally responslble 23° 22° 11° 14° 14° 29° 28° 24° 30° 20° 17° 28° 23°
Much less soclally responslble 17° 14° 4° 10° 9° 23° 18° 13° 9° 13° 19° 17° 9°
uon'L know 18° 17° 7° 4° 7° 14° 20° 24° 21° 13° 18° 18° 26°

10°
20°
30°
40°
30°
60°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Much more soclally responslble 12° 9° 4° 27° 21° 17° 10° 3° 19° 20° 17° 6°
SomewhaL more soclally responslble 33° 48° 34° 30° 49° 43° 32° 42° 31° 46° 30° 36°
SomewhaL less soclally responslble 20° 12° 34° 12° 19° 19° 18° 28° 13° 13° 13° 24°
Much less soclally responslble 6° 3° 21° 3° 3° 3° 3° 9° 8° 6° 8° 14°
uon'L know 8° 23° 7° 6° 7° 14° 16° 16° 9° 13° 10° 20°

10°
20°
30°
40°
30°
60°
Much more
soclally
responslble
SomewhaL more
soclally
responslble
SomewhaL less
soclally
responslble
Much less
soclally
responslble
uon'L know
Ceneral Þopulauon 12° 43° 21° 11° 14°
8uslness Lxecuuves 21° 48° 16° 9° 6°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S3. CCkÞCkA1L SCCIAL kLSÞCNSI8ILI1¥
ÇULS1ICN: Whlch ls closer Lo your vlew?
• When maklng declslons, corporaLe leaders Lend Lo Lhlnk slgnlflcanLly abouL Lhe effecL Lhe
declslon wlll have on Lhe broader economy.
• When maklng declslons, corporaLe leaders only Lhlnk abouL Lhe boLLom llne for Lhelr
corporaLlon.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


When maklng declslons,
corporaLe leaders Lend Lo
Lhlnk slgnlñcanLly abouL
Lhe eñecL Lhe declslon wlll
have on Lhe broader
economy
When maklng declslons,
corporaLe leaders only
Lhlnk abouL Lhe bouom llne
for Lhelr corporauon
uon'L know
Ceneral Þopulauon 27° 62° 11°
8uslness Lxecuuves 40° 36° 4°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S4. CCkÞCkA1L SCCIAL kLSÞCNSI8ILI1¥
ÇULS1ICN: Whlch of Lhe followlng do you Lhlnk ls Lhe mosL lmporLanL lssues for corporaLlons Lo focus
on?
• 1he envlronmenL
• LducaLlon
• PealLh
• Soclal welfare
• lncome equallLy
• CLher
• uon'L know
MosL popular answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes lncome lnequallLy (26°) lncome lnequallLy (21°)
Canada LnvlronmenL (24°) lncome lnequallLy (24°)
8razll 1lL: LducaLlon / LnvlronmenL (22°) LducaLlon (29°)
Mexlco Soclal welfare (29°) Soclal welfare (37°)
Colombla Soclal welfare (34°) Soclal welfare (48°)
Cermany Soclal welfare (32°) Soclal welfare (33°)
lrance lncome lnequallLy (34°) LnvlronmenL (36°)
unlLed klngdom lncome lnequallLy (22°) 1lL: lncome lnequallLy/Soclal welfare (20°)
8ussla Soclal welfare (34°) Soclal welfare (37°)
lLaly lncome lnequallLy (33°) lncome lnequallLy (30°)
Spaln Soclal welfare (48°) Soclal welfare (41°)
neLherlands LnvlronmenL (23°) LducaLlon (23°)
Þoland lncome lnequallLy (36°) lncome lnequallLy (33°)
Chlna LnvlronmenL (34°) LnvlronmenL (32°)
!apan lncome lnequallLy (36°) LnvlronmenL (27°)
SouLh korea lncome lnequallLy (44°) lncome lnequallLy (41°)
lndla Soclal welfare (27°) Soclal welfare (24°)
lndonesla Soclal welfare (47°) Soclal welfare (49°)
Malaysla Soclal welfare (32°) Soclal welfare (31°)
Slngapore lncome lnequallLy (28°) lncome lnequallLy (34°)
Pong kong lncome lnequallLy (32°) lncome lnequallLy (33°)
1urkey 1lL: Soclal welfare/lncome lnequallLy (28°) lncome lnequallLy (28°)
unlLed Arab LmlraLes lncome lnequallLy (26°) Soclal welfare (44°)
SouLh Afrlca LducaLlon (28°) lncome lnequallLy (24°)
AusLralla LnvlronmenL (23°) LnvlronmenL (21°)


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

SS. CCkÞCkA1L SCCIAL kLSÞCNSI8ILI1¥
ÇULS1ICN: Whlch lndusLry ls Lhe mosL soclally responslble?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLomoLlve
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• CLher
• uon'L know
MosL popular answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes uon'L know (41°) 1echnology (22°)
Canada uon'L know (38°) llnanclal servlces (20°)
8razll uon'L know (26°) 1echnology (18°)
Mexlco PealLh lnsurance (19°) lood & agrlculLure (17°)
Colombla PealLh lnsurance (19°) 1lL: Cll & gas/PealLh lnsurance (13°)
Cermany uon'L know (49°) uon'L know (38°)
lrance uon'L know (49°) uon'L know (33°)
unlLed klngdom uon'L know (47°) uon'L know (23°)
8ussla uon'L know (29°) Cll & gas (34°)
lLaly uon'L know (28°) lood & agrlculLure (21°)
Spaln uon'L know (28°) uon'L know (13°)
neLherlands uon'L know (46°) uon'L know (29°)
Þoland uon'L know (31°) uon'L know (17°)
Chlna news medla (28°) 1echnology (23°)
!apan uon'L know (43°) uon'L know (23°)
SouLh korea uon'L know (21°) AuLomoLlve (16°)
lndla news medla (18°) 1echnology (23°)
lndonesla lood & agrlculLure (21°) lood & agrlculLure (23°)
Malaysla news medla (14°) news medla (19°)
Slngapore uon'L know (33°) 1echnology (23°)
Pong kong uon'L know (32°) uon'L know (16°)
1urkey news medla (13°) lood & agrlculLure (13°)
unlLed Arab LmlraLes news medla (16°) lood & agrlculLure (20°)
SouLh Afrlca uon'L know (23°) uon'L know (21°)
AusLralla uon'L know (40°) lood & agrlculLure (21°)




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S6. CCkÞCkA1L LNVIkCNMLN1AL kLSÞCNSI8ILI1¥
ÇULS1ICN: ln general, do you Lhlnk corporaLlons are becomlng more or less envlronmenLally
responslble?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


Much more
envlronmenLally
responslble
SomewhaL more
envlronmenLally
responslble
SomewhaL less
envlronmenLally
responslble
Much less
envlronmenLally
responslble
uon'L know
Ceneral Þopulauon 11° 32° 19° 8° 11°
8uslness Lxecuuves 18° 33° 18° 6° 3°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S7-S8. CCkÞCkA1L LNVIkCNMLN1AL kLSÞCNSI8ILI1¥
ÇULS1ICN: 37. Whlch of Lhe followlng lndusLrles has Lhe mosL nLCA1lvL lmpacL on Lhe envlronmenL?
38. Whlch of Lhe followlng lndusLrles has Lhe mosL ÞCSl1lvL lmpacL on Lhe envlronmenL?
• 1echnology
• Cll & gas
• LnLerLalnmenL
• news medla
• PealLh lnsurance
• PosplLallLy
• Alrllnes
• AuLomoLlve
• llnanclal servlces
• Chemlcal
• ÞharmaceuLlcals
• 8eLall
• lood & agrlculLure
• CLher
• uon'L know
1oLal Clobal 8espondenLs

Þos|t|ve Negat|ve
1echnology 14° 2°
Cll & gas 4° 28°
LnLerLalnmenL 3° 1°
news medla 8° 2°
PealLh lnsurance 3° 1°
PosplLallLy 4° 1°
Alrllnes 1° 3°
AuLomoLlve 3° 3°
llnanclal servlces 3° 1°
Chemlcal 3° 21°
Þharma 2° 2°
8eLall 2° 1°
lood & agrlculLure 21° 2°
Mlnlng 2° 17°
CLher 1° 1°
uon'L know 23° 12°



Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

S9. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: Pow do you Lyplcally geL lnformaLlon abouL corporaLlons?
• l follow Lhem on soclal medla.
• l read Lhelr webslLe.
• l read news arLlcles abouL Lhem.
• l hear abouL Lhem on 1v and radlo.
• CLher
• uon'L know
1oLal Clobal 8espondenLs



13°
32°
33°


l follow Lhem on soclal medla.
l read Lhelr webslLe.
l read news arucles abouL Lhem.
l hear abouL Lhem on 1v and
radlo.
CLher
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

60. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your vlew?
• 1here ls enough easlly accesslble lnformaLlon abouL corporaLlons avallable.
• 1here ls noL enough easlly accesslble lnformaLlon abouL corporaLlons avallable.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


1here ls enough easlly
accesslble lnformauon
abouL corporauons
avallable.
1here ls noL enough easlly
accesslble lnformauon
abouL corporauons
avallable.
uon'L know
Ceneral Þopulauon 36° 31° 13°
8uslness Lxecuuves 31° 43° 3°

10°
20°
30°
40°
30°
60°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

61. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: uo you Lhlnk corporaLlons generally communlcaLe Loo much, noL enough, or Lhe rlghL
amounL abouL each of Lhe followlng lssues?
• Soclal responslblllLy
• new producLs and servlces
• llnanclal performance
• Lmployees
• 8egulaLory and legal lssues
• 1helr corporaLe purpose
1oLal Clobal 8espondenLs


Soclal
responslblllLy
new producLs
and servlces
llnanclal
performance
Lmployees
8egulaLory
and legal
lssues
1helr
corporaLe
purpose
1oo Much 9° 27° 13° 7° 9° 14°
noL Lnough 61° 29° 30° 39° 38° 48°
1he 8lghL AmounL 18° 34° 24° 21° 19° 23°
uon'L know 11° 10° 13° 13° 14° 12°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

62. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: WhaL do you wanL Lo hear abouL from corporaLlons mosL?
• 1helr efforLs Lo be soclally responslble
• 1helr flnanclal performance
• 1helr new producLs/servlces
• 1helr employees
• CLher
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



1helr eñorLs
Lo be soclally
responslble
1helr
ñnanclal
performance
1helr new
producLs
1helr
employees
8egulaLory
and legal
lssues
CLher uon'L know
Ceneral Þopulauon 36° 12° 23° 9° 7° 1° 10°
8uslness Lxecuuves 31° 19° 26° 10° 10° 1° 4°


10°
13°
20°
23°
30°
33°
40°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

63. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: Pow do you mosL wanL Lo hear from corporaLlons abouL Lhelr lnlLlaLlves and acLlvlLles?
• vla soclal medla
• Þubllshed documenLs, such as annual reporLs on soclal responslblllLy
• updaLes dellvered vla emall
• updaLes dellvered vla LradlLlonal mall
• 1hrough Lhe news medla
• CLher
• uon'L know
1oLal Clobal 8espondenLs


13°
21°


41°


vla soclal medla
Þubllshed documenLs such as annual
reporLs on soclal responslblllLy
updaLes dellvered vla emall
updaLes dellvered vla Lradluonal mall
1hrough Lhe news medla
CLher
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

64. GL11ING INICkMA1ICN IkCM CCkÞCkA1ICNS
ÇULS1ICN: When a corporaLlon makes a mlsLake, whaL do you wanL Lo hear from Lhem Lhe mosL?
• A Lhorough explanaLlon of whaL wenL wrong and how lL happened
• A forward-looklng plan Lo correcL Lhe mlsLake and ensure Lhe same sorL of Lhlng wlll never
happen agaln
• An apology
• uon'L know
1oLal Clobal 8espondenLs


29°
38°


A Lhorough explanauon of whaL
wenL wrong and how lL happened
A forward-looklng plan Lo correcL
Lhe mlsLake and ensure Lhe same
sorL of Lhlng wlll never happen
agaln
An apology
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

6S. kCLL CI 1nL CLC
ÇULS1ICN: Whlch of Lhe followlng besL descrlbes Lhe role of CLC?
• ueflnlng Lhe purpose or mlsslon of Lhe corporaLlon
• CreaLlvely ldenLlfylng new opporLunlLles
• Solvlng lssues LhaL Lhe organlzaLlon ls faclng
• CommunlcaLlng wlLh lnLernal and exLernal sLakeholders Lo bulld supporL for Lhe organlzaLlon
• CLher
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


ueñnlng Lhe
purpose or
mlsslon of Lhe
corporauon
Creauvely
ldenufylng
new
opporLunlues
Solvlng lssues
LhaL Lhe
organlzauon
ls faclng
CommunlcaLe
wlLh lnLernal
and exLernal
sLakeholders
Lo bulld
supporL for
Lhe
organlzauon
CLher uon'L know
Ceneral Þopulauon 22° 13° 23° 24° 2° 14°
8uslness Lxecuuves 27° 20° 23° 24° 2° 3°


10°
13°
20°
23°
30°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

66. MCS1 ÞCWLkIUL ÞLCÞLL IN SCCIL1¥
ÇULS1ICN*: Who among Lhe followlng are Lhe mosL powerful people ln socleLy?
• CorporaLe CLCs
• Þrofesslonal aLhleLes
• LnLerLalners
• Peads of
governmenL
• CenLral bank leaders
• unlverslLy leaders
• Labor unlon leaders
• Clergy
• !ournallsLs
• ÞollLlclans
• CLher
• uon'L know
*MulLlple answers posslble unless respondenL answered ºuon'L know"
MosL popular answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes CorporaLe CLCs (47°) CorporaLe CLCs (33°)
Canada CorporaLe CLCs (47°) CorporaLe CLCs (48°)
8razll Peads of governmenL (34°) Peads of governmenL (62°)
Mexlco ÞollLlclans (34°) 1lL: Peads of governmenL /ÞollLlclans (31°)
Colombla Peads of governmenL (39°) Peads of governmenL (34°)
Cermany CorporaLe CLCs (43°) CorporaLe CLCs (46°)
lrance CorporaLe CLCs (41°) CorporaLe CLCs (32°)
unlLed klngdom CorporaLe CLCs (42°) CorporaLe CLCs (33°)
8ussla Peads of governmenL (66°) Peads of governmenL (39°)
lLaly CenLral bank leaders (31°) ÞollLlclans (42°)
Spaln CorporaLe CLCs (48°) CorporaLe CLCs (37°)
neLherlands Peads of governmenL (33°) Peads of governmenL (40°)
Þoland ÞollLlclans (47°) ÞollLlclans (37°)
Chlna Peads of governmenL (78°) Peads of governmenL (63°)
!apan Peads of governmenL (30°) Peads of governmenL (38°)
SouLh korea Peads of governmenL (38°) Peads of governmenL (30°)
lndla ÞollLlclans (33°) 1lL: CorporaLe CLCs/ÞollLlclans (37°)
lndonesla Peads of governmenL (73°) Peads of governmenL (69°)
Malaysla Peads of governmenL (33°) Peads of governmenL (36°)
Slngapore Peads of governmenL (38°) Peads of governmenL (33°)
Pong kong Peads of governmenL (34°) CorporaLe CLCs (36°)
1urkey Peads of governmenL (33°) Peads of governmenL (37°)
unlLed Arab LmlraLes Peads of governmenL (39°) Peads of governmenL (79°)
SouLh Afrlca Peads of governmenL (34°) 1lL: CorporaLe CLCs/ Peads of governmenL (30°)
AusLralla CorporaLe CLCs (49°) CorporaLe CLCs (31°)




Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

67. MCS1 kLSÞLC1LD ÞLCÞLL IN SCCIL1¥
ÇULS1ICN*: Who among Lhe followlng are Lhe mosL respecLed people ln socleLy?
• CorporaLe CLCs
• Þrofesslonal aLhleLes
• LnLerLalners
• Peads of
governmenL
• CenLral bank leaders
• unlverslLy leaders
• Labor unlon leaders
• Clergy
• !ournallsLs
• ÞollLlclans
• CLher
• uon'L know
*MulLlple answers posslble unless respondenL answered ºuon'L know"
MosL popular answer by global markeL, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves
Genera| Þopu|at|on 8us|ness Lxecut|ves
unlLed SLaLes Clergy (30°) LnLerLalners (33°)
Canada Þrofesslonal aLhleLes (27°) CorporaLe CLCs (23°)
8razll
1lL: Þrofesslonal
aLhleLes/LnLerLalners/Clergy (24°) 1lL: Þrofesslonal aLhleLes/LnLerLalners (29°)
Mexlco Þrofesslonal aLhleLes (33°) Þrofesslonal aLhleLes (32°)
Colombla
1lL: Þrofesslonal aLhleLes/Peads of
governmenL (36°) Þrofesslonal aLhleLes (33°)
Cermany Þrofesslonal aLhleLes (30°) Þrofesslonal aLhleLes (32°)
lrance uon'L know (30°) Þrofesslonal aLhleLes (23°)
unlLed klngdom uon'L know (31°) Þrofesslonal aLhleLes (32°)
8ussla Peads of governmenL (36°) Clergy (30°)
lLaly Clergy (26°) Clergy (29°)
Spaln Þrofesslonal aLhleLes (41°) Þrofesslonal aLhleLes (32°)
neLherlands uon'L know (37°) uon'L know (24°)
Þoland Þrofesslonal aLhleLes (36°) Þrofesslonal aLhleLes (33°)
Chlna Peads of governmenL (38°) CorporaLe CLCs (41°)
!apan uon'L know (36°) uon'L know (43°)
SouLh korea uon'L know (31°) Clergy (23°)
lndla Peads of governmenL (43°) CorporaLe CLCs (49°)
lndonesla Clergy (39°) Clergy (39°)
Malaysla Peads of governmenL (43°) Peads of governmenL (44°)
Slngapore Peads of governmenL (41°) Peads of governmenL (36°)
Pong kong Clergy (24°) unlverslLy leaders (27°)
1urkey Peads of governmenL (23°) Peads of governmenL (30°)
unlLed Arab LmlraLes Peads of governmenL (42°) Peads of governmenL (73°)
SouLh Afrlca unlverslLy leaders (30°) unlverslLy leaders (41°)
AusLralla Þrofesslonal aLhleLes (27°) unlverslLy leaders (33°)



Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

68. nIGnLS1-ÞAID ÞLCÞLL IN SCCIL1¥
ÇULS1ICN: 1o Lhe besL of your knowledge, whlch of Lhe followlng makes Lhe mosL money?
• CorporaLe CLCs
• Þrofesslonal aLhleLes
• Medla personallLles
• LnLerLalners
• Peads of governmenL
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


CorporaLe
CLCs
Þrofesslonal
aLhleLes
Medla
personallues
LnLerLalners
Peads of
governmenL
uon'L know
Ceneral Þopulauon 38° 14° 3° 17° 19° 7°
8uslness Lxecuuves 40° 17° 7° 17° 13° 4°


10°
13°
20°
23°
30°
33°
40°
43°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

69. nIGnLS1 ÞAID ÞLCÞLL IN SCCIL1¥
ÇULS1ICN: ln your oplnlon, whlch of Lhe followlng should make Lhe mosL money?
• CorporaLe CLCs
• Þrofesslonal aLhleLes
• Medla personallLles
• LnLerLalners
• Peads of governmenL
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves



CorporaLe
CLCs
Þro
aLhleLes
LnLerLaln-
ers
Peads of
govL.
1eachers
Þollce and
ñreñghLers
uocLors
uon'L
know
Ceneral Þopulauon 13° 3° 6° 9° 22° 17° 13° 16°
8uslness Lxecuuves 23° 3° 7° 10° 19° 12° 13° 10°


10°
13°
20°
23°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

70. 1nL WLAL1n GAÞ
ÇULS1ICN: uo you Lhlnk LhaL Lhe gap beLween corporaLe CLC salarles and Lhe salarles of Lhelr average
workers ls growlng or shrlnklng?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


Crowlng Shrlnklng uon'L know
Ceneral Þopulauon 74° 12° 14°
8uslness Lxecuuves 76° 17° 7°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

71. DC CLCs CAkL?
ÇULS1ICN: Whlch of Lhe followlng ls closer Lo your oplnlon?
• CorporaLe CLCs don'L care very much abouL growlng lncome lnequallLy, because lL means Lhey
are geLLlng wealLhler.
• CorporaLe CLCs do care abouL growlng lncome lnequallLy even lf Lhey are geLLlng wealLhler,
because lL ls bad for buslness and Lhe economy.
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves




CorporaLe CLCs don'L care
very much abouL growlng
lncome lnequallLy,
because lL means Lhey are
gemng wealLhler.
CorporaLe CLCs do care
abouL growlng lncome
lnequallLy even lf Lhey are
gemng wealLhler, because
lL ls bad for buslness and
Lhe economy.
uon'L know
Ceneral Þopulauon 62° 22° 16°
8uslness Lxecuuves 37° 33° 8°

10°
20°
30°
40°
30°
60°
70°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

72. CLC MC1IVA1ICNS
ÇULS1ICN: WhaL do you Lhlnk mosL corporaLe execuLlves are moLlvaLed by?
• 1helr compensaLlon
• SaLlsfylng Lhe corporaLlon's cusLomers
• SaLlsfylng Lhe corporaLlon's shareholders
• SaLlsfylng Lhe corporaLlon's employees
• Pelplng Lo shape socleLy
• Þower
• CLher
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


1helr
Compensa
-uon
Sausfylng
cusLomers
Sausfylng
sharehold-
ers
Sausfylng
employees
Pelplng Lo
shape
socleLy
Þower CLher
uon'L
know
Ceneral Þopulauon 38° 8° 19° 4° 4° 19° 0° 9°
8uslness Lxecuuves 33° 11° 20° 8° 8° 16° 1° 3°


10°
13°
20°
23°
30°
33°
40°
43°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

73. kLSÞCNSI8ILI1ILS CI CCkÞCkA1ICNS
ÇULS1ICN: Pow much of a responslblllLy do you Lhlnk corporaLlons have Lo make sure people llve
good llves and have whaL Lhey need?
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves


A greaL deal A good amounL Cnly a llule none aL all uon'L know
Ceneral Þopulauon 28° 33° 20° 8° 9°
8uslness Lxecuuves 30° 39° 19° 8° 4°


10°
13°
20°
23°
30°
33°
40°
43°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

74. IC8 1kAINING
ÇULS1ICN: Whlch ls more lmporLanL ln preparlng people for [obs?
• 1he educaLlon sysLem
• 1he on-Lhe-[ob Lralnlng one geLs worklng ln a buslness
• uon'L know
1oLal Ceneral ÞopulaLlon respondenLs, by global markeL



uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
1he educauon sysLem 38° 39° 63° 39° 43° 48° 33° 37° 41° 39° 47° 32° 20°
1he on-Lhe-[ob Lralnlng one geLs
worklng ln a buslness
32° 33° 33° 39° 32° 44° 33° 32° 33° 34° 47° 33° 73°
uon'L know 10° 6° 4° 2° 3° 8° 12° 12° 4° 8° 6° 13° 7°

10°
20°
30°
40°
30°
60°
70°
80°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
1he educauon sysLem 44° 43° 43° 33° 48° 34° 26° 30° 60° 44° 30° 33°
1he on-Lhe-[ob Lralnlng one geLs
worklng ln a buslness
33° 33° 31° 43° 49° 39° 67° 38° 33° 48° 47° 36°
uon'L know 3° 22° 3° 4° 3° 7° 8° 11° 3° 8° 4° 9°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

7S. LIIL SA1ISIAC1ICN
ÇULS1ICN: Where do you flnd Lhe mosL saLlsfacLlon ln your llfe?
• AL work
• AL home wlLh famlly
• ln rellglous worshlp
• CLher
• uon'L know
1oLal Clobal 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

1oLal unlLed SLaLes 8espondenLs, Ceneral ÞopulaLlon vs. 8uslness LxecuLlves

10°
69°



Genera| Þopu|anon
AL work
AL home wlLh
famlly
ln rellglous
worshlp
CLher
uon'L know
19°
63°



8us|ness Lxecunves
AL work
AL home wlLh
famlly
ln rellglous
worshlp
CLher
uon'L know

67°
10°


US Genera| Þopu|anon
AL work
AL home wlLh
famlly
ln rellglous
worshlp
CLher
uon'L know
21°
63°



US 8us|ness Lxecunves
AL work
AL home wlLh
famlly
ln rellglous
worshlp
CLher
uon'L know


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

76. CAkLLk SA1ISIAC1ICN
ÇULS1ICN: WhaL Lype of career would you prefer Lo have?
• Worklng for one employer my whole career
• Worklng for a number of employers over Lhe course of my career
• Worklng for myself
• CLher
• uon'L know
1oLal Ceneral ÞopulaLlon respondenLs, by global markeL



uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
Worklng for one employer my whole
career
28° 27° 13° 12° 8° 26° 22° 21° 17° 23° 23° 23° 33°
Worklng for a number of employers
over Lhe course of my career
13° 19° 14° 12° 11° 18° 23° 20° 21° 26° 16° 26° 17°
Worklng for myself 42° 42° 63° 72° 76° 41° 38° 42° 34° 30° 47° 23° 41°
CLher 2° 3° 3° 2° 2° 2° 2° 2° 1° 3° 2° 3° 1°
uon'L know 13° 9° 3° 1° 3° 14° 13° 14° 6° 13° 11° 21° 7°

10°
20°
30°
40°
30°
60°
70°
80°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
Worklng for one employer my whole
career
23° 34° 23° 18° 13° 22° 17° 19° 11° 16° 14° 19°
Worklng for a number of employers
over Lhe course of my career
19° 17° 20° 31° 12° 23° 28° 20° 12° 26° 14° 24°
Worklng for myself 33° 16° 38° 46° 68° 47° 44° 31° 69° 31° 67° 43°
CLher 0 1° 2° 2° 3° 2° 1° 1° 3° 1° 1° 3°
uon'L know 3° 32° 17° 3° 2° 7° 9° 10° 6° 7° 4° 10°

10°
20°
30°
40°
30°
60°
70°
80°


Cn8C/8u8SCn-MA8S1LLLL8 CC8ÞC8A1L ÞL8CLÞ1lCn lnulCA1C8 SLÞ1LM8L8 2014

77. CAkLLk SA1ISIAC1ICN
ÇULS1ICN: Whlch of Lhe followlng would you prefer Lo work for?
• A blg corporaLlon
• A medlum-slzed company
• A small buslness
• Myself
• CLher
• uon'L know
1oLal Ceneral ÞopulaLlon respondenLs, by global markeL


uSA CAn 88Z MLx CCL CL8 l8A uk 8uS l1A LSÞ nLu ÞCL
A blg corporauon 8° 12° 23° 30° 27° 13° 13° 10° 20° 16° 14° 9° 9°
A medlum-slzed company 23° 24° 12° 7° 7° 32° 20° 21° 20° 19° 21° 27° 24°
A small buslness 18° 18° 7° 7° 3° 13° 19° 17° 7° 17° 13° 23° 12°
Myself 36° 36° 30° 34° 38° 27° 30° 37° 46° 36° 38° 24° 47°
CLher 2° 3° 2° 2° 1° 2° 3° 3° 2° 3° 3° 3° 2°
uon'L know 10° 8° 4° 1° 2° 10° 12° 11° 3° 10° 9° 13° 6°

10°
20°
30°
40°
30°
60°
70°
CPn !Þn kC8 lnu lnuC MAL SlnC Pk 1u8 uAL 8SA AuS
A blg corporauon 33° 22° 33° 36° 30° 34° 28° 24° 33° 32° 18° 10°
A medlum-slzed company 21° 20° 21° 19° 10° 19° 24° 26° 8° 17° 14° 23°
A small buslness 7° 10° 11° 11° 9° 7° 9° 20° 3° 10° 9° 17°
Myself 32° 18° 23° 29° 46° 31° 31° 18° 49° 33° 36° 38°
CLher 1° 2° 3° 1° 3° 3° 1° 1° 1° 1° 1° 3°
uon'L know 4° 27° 7° 3° 1° 6° 8° 11° 4° 3° 2° 8°

10°
20°
30°
40°
30°
60°