The Online Giving Platform Database

David Koken Coro Fellow in Public Affairs

TABLE OF CONTENTS (click a link to go to the tab) Notes on Using the Database (Read this first) FULL PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE

This worksheet combines information from all of the others into one sortable database. Compare t complete picture of individual platforms or overall trends

Platform Use Assessment Tool: The most comprehensive database for comparing platforms based on overall popularity an visitors, website use rankings from multiple analytics websites, figures for total numbers o Global vs. US Usage Tool:

The best tool for directly comparing Global vs. US-based usage of platforms (similar figur platforms in database)

Platform Functionality Tool: The best tool for evaluating and comparing platforms by type, services provided, and issue Overall Graphs and Tables A collection of various graphs and tables that provide mostly aggregate data Methodology

base
This file was compiled by David Koken, a Coro Fellow in Public Affairs, as a project for the Hewlett Foundation’s Philanthropy Program in October and November of 2009. This work was discussed and overseen by the Hewlett Foundation; however, the final product does not necessarily reflect the opinions of the Foundation or its staff.

YSIS DATABASE

ne sortable database. Compare total use of platforms with functionality in order to get the most

based on overall popularity and usage (includes figures for - total number of unique tes, figures for total numbers of sites linking in, etc. )

sage of platforms (similar figures as above, but includes aggregate figures for all

pe, services provided, and issue focus

y aggregate data

Click the +/- above to show/hide graphs
Report References…

FULL PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE This database combines information from all of the other worksheets into one sortable database. Move your cursor over a category for a description of its meaning. Click the arrows to reveal sorting/filtering options. Colors indicate percentile rank - green = high, red = low DEMAND FOR PLATFORM - TOP PERCENTILE, MIDDLE PERCENTILE, LOWEST PERCENTILE - BLANK = Not available

PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE This database combines information from all of the other worksheets into one sortable database. Move your cursor over a category for a description of its meaning. Click the arrows to reveal sorting/filtering options.

Website

Compete.com Compete.com Sample Annual # of Size unique visitors (US web users only)
low

US DEMAND Compete.com Compete.com Alexa.com % annual US Traffic US Traffic growth in # Rank Rank of unique Average Average 9/09 visitors Sept. '08 - 11/09 -Sept. '09 36.64% 82.26% 1232.29% 16.29% 100.13% 22.11% 224.57% -18.53% -72.26% 50.11% 30.46% -13.90% 102.92% 246.75% -59.87% -22.92% 589.10% 48.01% 10.10% -63.76% 7,301 44,497 13,003 10,444 804,237 10,678 12,730 35,397 253,329 108,237 45,160 98,381 470,772 96,914 493,933 2,077,193 108,509 619,863 102,546 801,043 1,092 3,189 58,594 5,053 8,515 256,322 10,205 11,358 12,750 42,214 655,572 68,074 136,216 50,290 54,375 198,359 62,758 50,586 1,396,230 57,994 106,856 107,225 402,783

GLOBAL DEMAND Alexa.com Alexa.com Global ESTIMATE - % of users Traffic Rank # of unique from the - Average visitors United 9/09 - 11/09 (global) States 2,653 6,368 14,001 19,266 39,008 41,662 44,880 49,807 55,074 81,542 101,744 117,941 119,020 138,191 144,307 151,426 157,411 159,213 210,826 215,000 243,614 268,063 286,710 296,529 298,713 321,207 335,383 351,945 361,587 490,392 491,562 760,058 956,171 1,153,696 1,155,176 1,243,315 1,694,186 2,050,613 2,059,932 2,096,772 2,216,300 2,499,910 2,863,948 2,929,632 3,416,764 3,476,082 3,843,472 4,102,111 5,682,102 6,147,284 7,500,217 7,846,391 8,289,802 13,666,735 7,312,614 6,733,494 8,704,561 5,285,179 2,796,488 680,256 3,098,025 2,382,022 2,452,628 2,079,010 909,091 1,974,913 864,305 1,058,230 494,704 450,643 639,711 80,527 179,286 552,687 194,819 418,859 150,293 200,000 <9 129,870 214,792 644,299 535,220 833,333 91,254 215,983 88,044 92,303 45,971 <20 36,959 <20 15,142 48,704 28,835 434,275 <3

REPUTATION MEASURES

FUNCTIONALITY TYPE OFFERINGS ASSESSMENT PLATFORM FOCUS PARTNERS

Alexa.com Compete.com Compete.com Alexa.com Largest # of Top # of Top Sites user Referral Search Linking in group Sites Terms country of origin 579 157 925 461 10 381 500 441 120 25 56 119 43 54 33 6 1 74 10 57 5 366 54 551 416 1 555 187 87 83 19 37 57 34 11 30 10 1 118 5 4 4 5053 5562 5266 1738 4791 151 2846 1500 1649 814 162 377 272 1487 151 153 380 95 48 123 66 173 747 48 62 168 1574 620 138 100 558 78 30 107 1216 73 42 106 182

Alexa.com Years online

Primary Function [Information/ Donation/ Investment]
Information Investment Donation Information Information Donation Information Donation Donation Donation Donation Donation Donation Donation Donation Donation Information Donation Investment Donation Investment Investment Donation Investment Donation Donation Donation Information Investment Donation Donation Donation Donation Donation Information Donation Donation Donation Donation Donation Donation Donation Donation Donation Information Donation Investment Donation Information Donation Donation Donation Information Donation Donation

Vetted

User Overall Reviews/ Finance Performa Rating Public data nce data Comment
no yes no no no yes yes no no no yes no no no no no no yes no yes no yes no yes no no no yes no no no no no no no no no no no no no no no no yes no no no yes no no no no no no no no no no no yes no no no no yes no no no yes yes no no no yes no yes no no no no no no no no no no no no no no no no no yes yes no no no no no no no yes no no no yes no no no yes no no no no no no no yes yes no no no no no no yes no no yes yes no yes no no no no no no no no no no no no no no no no no no no no yes no yes no no no no no no no no no yes no no yes no yes yes yes yes yes no no yes yes no no yes yes no yes yes no yes yes no no yes no yes no no no yes yes no no no no no yes no no no yes no yes no yes no yes no no yes no

Provides User advice or Profiles/ resources Reporting Social on "smart Networking giving"
no yes no no no no no yes yes yes yes no yes no no no no no no no yes no no yes no no no no yes no no yes no yes no no no yes no no no no no yes no no yes no no no no no no yes yes yes yes yes yes no yes no no no yes no no yes no yes yes no no yes no yes no no no no no no no yes no no yes no no no yes no no no yes yes no yes no no no no yes no no no no no no no no yes no no yes no yes no yes yes yes no no no no no no yes no yes no yes yes yes yes no no yes yes no no no no no yes no no no no no yes no no yes yes yes yes no no no yes no no no no

Inclusivity (# of yes)

Offering Type

Sponsor Org Location
Global

Beneficiary Location
Global

Issue Domain
All

PARTNER PLATFORM

PARTNER PLATFORM2

care2.org kiva.org justgiving.com change.org guidestar.org betterplace.org charitynavigator.org donorschoose.org networkforgood.org globalgiving.com giveindia.org wildlifedirect.org justgive.org razoo.com

low

none low low

changingthepresent.orglow

ammado.com low socialactions.com low givewell.net low rangde.org low greatnonprofits.org wokai.org low microplace.com cafonline.org low greatergoodsa.co.za none thebiggive.org.uk low charitychoice.co.uk low canadahelps.org low charitywatch.org myc4.org none universalgiving.org low missionfish.org low conexioncolombia.com low greatergood.org low helpargentina.org low bbb.org/us/charity*** low bringlight.com low charitygiving.co.uk none give2asia.org low independentcharities.org low dogoodr.org low myphilanthropedia.org low thenonprofits.com low net4kids.org none donoredge.com/gkccf.org low samaritanguide.com low communityroom.net low socialimpactexchange.org/ low mygivingpoint.org none insidegood.com low virtualfoundation.org low impactgiveback.org low egive-usa.com low nonprofitwatch.org low bovespasocial.org.br/ none modestneeds.com low

4,000,000 3,474,483 574,501 3,456,507 2,374,218 26,530 2,382,381 1,736,494 1,998,892 823,288 20,000 473,979 203,976 561,920 340,851 50,472 267,399 42,357 6,275 273,580 32,340 294,877 23,596 10,000 11,384 49,611 444,233 25,000 41,977 162,203 11,886 45,413 11,079 77682 21,547 20,000 5,845 25,667 1,626 25,000 132,888 23,730 31,686 20,293 25,000 8,749 8,992 9,511 17,339 2,311 12,406

94.65% 17.10% -3.71% 8.91% -45.69% -46.77% 1172.73% 126.65% 500.97% -37.93%

1,545,179 378,021 56,318
750,718

1,310,881 528,599 91,252 260,348 115,833 1,221,233 492,494

-37.58%

458,611 139,582 1,407,753 546,208 1,762,187 281,305 1,066,195 927,921 2,002,456 687,986 731,008 167,952 841,561 599,246 1,293,619

413,014 1,053,757 897,480 364,340 1,055,626 661,579 594,424 433,443

-32.15% -21.30% 9.58% 914.14%

54.7 USA 51.6 USA 6.6 United Kingdom 65.4 USA 84.9 USA 3.9 Germany 76.9 USA 72.9 USA 81.5 USA 39.6 USA 2.2 India 24.0 USA 23.6 USA 53.1 USA 68.9 USA 11.2 Italy 41.8 USA 52.6 USA 3.5 India 49.5 USA 16.6 China 70.4 USA 15.7 United Kingdom South Africa 7.7 United Kingdom 5.3 United Kingdom 7.7 Canada 83.0 USA 3.0 Denmark 46.0 USA 75.1 USA 13.5 Colombia 49.2 USA 24.1 Argentina USA 58.3 USA United Kingdom 38.6 USA 52.7 USA 60.8 86.7 USA 30.6 USA Netherlands USA 100.0 USA 98.2 USA

3 14 52 5 21 32 1 19 2 23 6 7 4 9 15 20 3 12

2 129 1 17 5 6 12 2 4 3 3 9 1 3 2 13 3

20,293 25,458

42 29 44 9 30 3 9 48 18 10 20 26 12

105.18% 1245.60%

1,988,252 1,837,690 1,813,080 1,136,495 3,261,710 1,340,861

2 1 5 21 1 1

1 2 2 1 1 0

50.56%

10 8 9 14 13 ?? 8 9 8 7 8 ?? ?? 10 ?? ?? ?? ?? ?? ?? ?? 8 10 ?? ?? 11 10 11 ?? 5 9 9 ?? 7 24 ?? 10 10 12 ?? ?? 9 9 13 ?? 10 ?? ?? ?? ?? ?? 5 ?? 6 ??

no yes no no no yes no yes no no yes no yes no no no no yes yes no yes yes no yes no no no yes yes yes no yes yes yes no yes no yes yes no yes yes yes no yes yes yes yes no yes yes no yes yes yes

1 Cause

7 Individual Global Global 1 OrganizationUnited Kingdom Global 1 Cause Global Global 2 OrganizationUnited StatesGlobal 4 Project Global Global 3 OrganizationUnited StatesGlobal 3 Project United StatesUnited States 3 OrganizationUnited StatesGlobal 4 Project Global Global 7 Project India India 0 Project Global Global 3 Project Kenya Global 1 OrganizationUnited StatesGlobal 3 OrganizationUnited StatesGlobal 2 OrganizationGlobal Global 0 Project United StatesGlobal 5 OrganizationGlobal Global 3 Project India India 3 OrganizationUnited StatesGlobal 5 Individual United StatesChina 6 Project Global Global 1 OrganizationUnited Kingdom Global 6 Project South Africa South Africa 2 Project Global Global 0 OrganizationUnited Kingdom Global 0 OrganizationCanada Global 4 OrganizationUnited StatesGlobal 4 Individual Global Africa 2 Project United StatesGlobal 0 OrganizationGlobal Global 3 Project Colombia Colombia 1 OrganizationUnited StatesGlobal 3 OrganizationArgentina Argentina 2 OrganizationUnited StatesGlobal 2 Project United StatesGlobal 0 OrganizationGlobal Global 2 Fund United StatesAsia 1 OrganizationUnited StatesGlobal 2 Project Global Global 5 Fund Global Global 1 Project Global Global 2 Project Global Global 2 Fund Kansas City Kansas City 5 OrganizationUnited StatesUnited States 2 OrganizationUnited StatesGlobal 5 OrganizationUnited StatesGlobal 2 Project United StatesGlobal 3 OrganizationUnited StatesGlobal 1 Project Global Global 3 OrganizationNorth DakotaGlobal and Minnesota 0 OrganizationUnited StatesGlobal 2 OrganizationUnited StatesGlobal 3 Project Brazil Brazil 2 Individual

Microfinance All All http://www2.guidestar.org/rxg/about-us/clients.aspx All All All School All All All All Wildlife Conservation All GuideStar All All All http://www.socialactions.com/meet-the-platforms All Network For Good Microfinance All Guidestar dosomething.org Microfinance Microfinance ebay All All All All All All Network For Good Microfinance All All ebay All All All All All All All All All All All Child Aid All Network For Good guidestar All All All Network for good Youth Volunteerism all GuideStar All All All All All GuideStar volunteermatch Network For Good

United StatesUnited States and Canada Assistance Temporary

Platform Use Assessment Tool: Use this database to compare platforms based on a number of categories that rank overall popularity an

PLATFORM RANKINGS - TOP PERCENTILE, MIDDLE PERCENTILE, LOWEST PERCENTILE - BLANK = Not available

Website

US DEMAND Competeompete.com Compete.comCompete.comAlexa.com C Sampl Annual # of % annual US Traffic US Traffic e Size unique growth in # Rank Rank visitors (US of unique Average Average web users visitors Sept. '08 9/09 - 11/09 only) -Sept. '09
low

GLOBAL DEMAND Alexa.com Global Traffic Rank Average 9/09 11/09 2,653 6,368 14,001 19,266 39,008 44,880 49,807 55,074 81,542 101,744 117,941 119,020 138,191 144,307 151,426 157,411 159,213 210,826 215,000 243,614 268,063 286,710 298,713 321,207 335,383 351,945 361,587 490,392 491,562 760,058 956,171 1,153,696 1,155,176 1,243,315 1,694,186 2,050,613 2,059,932 2,096,772 2,216,300 2,499,910 2,639,936 2,863,948 2,929,632 3,416,764 3,476,082 3,843,472 4,102,111 5,682,102 6,147,284 7,500,217 7,846,391 8,289,802 13,666,735 ESTIMATE # of unique visitors (global) % of users from the United States

care2.org kiva.org justgiving.com change.org guidestar.org charitynavigator.org donorschoose.org networkforgood.org globalgiving.com giveindia.org changingthepresent.org wildlifedirect.org justgive.org razoo.com ammado.com socialactions.com givewell.net rangde.org greatnonprofits.org wokai.org microplace.com cafonline.org thebiggive.org.uk charitychoice.co.uk canadahelps.org charitywatch.org myc4.org universalgiving.org missionfish.org conexioncolombia.com greatergood.org helpargentina.org bbb.org/us/charity*** bringlight.com charitygiving.co.uk give2asia.org independentcharities.org dogoodr.org myphilanthropedia.org thenonprofits.com greatergoodsa.co.za net4kids.org donoredge.com/gkccf.org

none low low low low low low low low low low low low none low low low low low low low none low low low none low none none low

samaritanguide.com low communityroom.net low socialimpactexchange.org/ none mygivingpoint.org none insidegood.com low virtualfoundation.org low impactgiveback.org low egive-usa.com low nonprofitwatch.org low bovespasocial.org.br/ betterplace.org modestneeds.com none low low

4,000,000 3,474,483 574,501 3,456,507 2,374,218 2,382,381 1,736,494 1,998,892 823,288 20,000 473,979 203,976 561,920 340,851 50,472 267,399 42,357 6,275 273,580 32,340 294,877 23,596 10,000 11,384 49,611 444,233 40,000 41,977 162,203 11,886 45,413 11,079 77682 21,547 10,000 5,845 25,667 1,626 25,000 132,888 10,000 10,000 23,730 31,686 20,293 25,000 10,000 8,749 8,992 9,511 17,339 2,311 10,000 26,530 12,406

36.64% 82.26% 1232.29% 16.29% 22.11% 224.57% -18.53% -72.26% 50.11% 30.46% -13.90% 102.92% 246.75% -59.87% -22.92% 589.10% 48.01% 10.10% -63.76% 94.65% 17.10% -3.71% 8.91% -45.69% -46.77% 1172.73% 126.65% 500.97% -37.93%

7,301 44,497 13,003 10,444 10,678 12,730 35,397 253,329 108,237 45,160 98,381 470,772 96,914 493,933 2,077,193 108,509 619,863 102,546 801,043 1,545,179 378,021 56,318 458,611 139,582 1,407,753 546,208 1,762,187 281,305 1,066,195 2,002,456 687,986 731,008 167,952

1,092 3,189 58,594 5,053 8,515 10,205 11,358 12,750 42,214 655,572 68,074 136,216 50,290 54,375 198,359 62,758 50,586 1,396,230 57,994 106,856 107,225 402,783 1,310,881 528,599 91,252 260,348 115,833 1,221,233 492,494

7,312,614 6,733,494 8,704,561 5,285,179 2,796,488 680,256 3,098,025 2,382,022 2,452,628 2,079,010 909,091 1,974,913 864,305 1,058,230 494,704 450,643 639,711 80,527 179,286 552,687 194,819 418,859 150,293 129,870 214,792 644,299 535,220 1,333,333 91,254 215,983 88,044 92,303 45,971 <20 36,959 <20 15,142 48,704 2,674 28,835 434,275 <10 <3

54.7 51.6 6.6 65.4 84.9 3.9 76.9 72.9 81.5 39.6 2.2 24.0 23.6 53.1 68.9 11.2 41.8 52.6 3.5 49.5 16.6 70.4 15.7 7.7 5.3 7.7 83.0 3.0 46.0 75.1 13.5 49.2 24.1 58.3 38.6 52.7 60.8 86.7 30.6

413,014 1,053,757 897,480 364,340 1,055,626

-37.58%

-32.15%

-21.30% 9.58% 914.14%

841,561 599,246 1,293,619

661,579 594,424 433,443

20,293 25,458

100.0 98.2

105.18% 1245.60%

1,988,252 1,837,690 1,813,080 1,136,495 3,261,710 804,237 1,340,861

100.13% 50.56%

categories that rank overall popularity and usage of sites

K = Not available

DEMAND Alexa.com Largest user group - country of origin

REPUTATION MEASURES

Compete.com Compete.com Alexa.comAlexa.com # of Top # of Top Sites Years Referral Search Linking in online Sites Terms

USA USA United Kingdom USA USA USA USA USA USA India USA USA USA USA Italy USA USA India USA China USA United Kingdom United Kingdom United Kingdom Canada USA Denmark USA USA Colombia USA Argentina USA USA United Kingdom USA USA USA USA South Africa Netherlands USA USA USA

579 157 925 461 381 500 441 120 25 56 119 43 54 33 6 1 74 10 57 5 3 14 52 5 21 32 1 19 2 23 6 7 4 9 15

366 54 551 416 555 187 87 83 19 37 57 34 11 30 10 1 118 5 4 4

2 129 1 17 5 6 12 2 4 3 3 9 1 3

5053 5562 5266 1738 4791 2846 1500 1649 814 162 377 272 1487 151 153 380 95 48 123 66 173 747 62 168 1574 620 138 100 558 78 30 107 1216 73 42 106 182

20 3 12

2 13 3

42 34 29 44 9 30 3 9 48 18 10 20 26 151 12

2 1 5 21 1 10 1

1 2 2 1 1 1 0

10 8 9 14 13 8 9 8 7 8 ?? ?? 10 ?? ?? ?? ?? ?? ?? ?? 8 10 ?? 11 10 11 ?? 5 9 9 ?? 7 24 ?? 10 10 12 ?? ?? 9 ?? 9 13 ?? 10 ?? ?? ?? ?? ?? 5 ?? 6 ?? ??

Global vs. US Usage Tool - The best tool for directly comparing platform utiliza global or US-based user perspective Alexa.com Compete Compete.com Alexa.com Global Sampl Annual # of % of users Traffic e Size unique from the Rank visitors (US United Average web users States 9/09 only) 11/09 2,653 low 6,368 14,001 19,266 39,008 41,662 low 44,880 49,807 55,074 81,542 101,744 none 117,941 low 119,020 low 138,191 144,307 low 151,426 low 157,411 low 159,213 low 210,826 low 215,000 243,614 low 268,063 286,710 low 296,529 none 298,713 low 321,207 low 335,383 low 351,945 361,587 none 490,392 low 491,562 low 760,058 low 956,171 low 1,153,696 low 1,155,176 low 4,000,000 3,474,483 574,501 3,456,507 2,374,218 26,530 2,382,381 1,736,494 1,998,892 823,288 20,000 473,979 203,976 561,920 340,851 50,472 267,399 42,357 6,275 273,580 32,340 294,877 23,596 <9 10,000 11,384 49,611 444,233 25,000 41,977 162,203 11,886 45,413 11,079 77682 <20 7.7 5.3 7.7 83.0 3.0 46.0 75.1 13.5 49.2 24.1 54.7 51.6 6.6 65.4 84.9 3.9 76.9 72.9 81.5 39.6 2.2 24.0 23.6 53.1 68.9 11.2 41.8 52.6 3.5 49.5 16.6 70.4 15.7

Website

ESTIMATE # of unique visitors (global)

care2.org kiva.org justgiving.com change.org guidestar.org betterplace.org charitynavigator.org donorschoose.org networkforgood.org globalgiving.com giveindia.org changingthepresent.org wildlifedirect.org justgive.org razoo.com ammado.com socialactions.com givewell.net rangde.org greatnonprofits.org wokai.org microplace.com cafonline.org greatergoodsa.co.za thebiggive.org.uk charitychoice.co.uk canadahelps.org charitywatch.org myc4.org universalgiving.org missionfish.org conexioncolombia.com greatergood.org helpargentina.org bbb.org/us/charity***

7,312,614 6,733,494 8,704,561 5,285,179 2,796,488 680,256 3,098,025 2,382,022 2,452,628 2,079,010 909,091 1,974,913 864,305 1,058,230 494,704 450,643 639,711 80,527 179,286 552,687 194,819 418,859 150,293 200,000 129,870 214,792 644,299 535,220 833,333 91,254 215,983 88,044 92,303 45,971

1,243,315 low bringlight.com 1,694,186 none charitygiving.co.uk 2,050,613 low give2asia.org 2,059,932 low independentcharities.org 2,096,772 low dogoodr.org 2,216,300 low myphilanthropedia.org 2,499,910 low thenonprofits.com 2,863,948 none net4kids.org donoredge.com/gkccf.org 2,929,632 low 3,416,764 low samaritanguide.com 3,476,082 low communityroom.net socialimpactexchange.org/ 3,843,472 low 4,102,111 none mygivingpoint.org 5,682,102 low insidegood.com 6,147,284 low virtualfoundation.org 7,500,217 low impactgiveback.org 7,846,391 low egive-usa.com 8,289,802 low nonprofitwatch.org 13,666,735 none bovespasocial.org.br/
modestneeds.com low

21,547 20,000 <20 5,845 25,667 1,626 25,000 132,888 <3 23,730 31,686 20,293 25,000 8,749 8,992 9,511 17,339 2,311 12,406

58.3 38.6 52.7 60.8 86.7 30.6

36,959 15,142 48,704 28,835 434,275

100.0 98.2

20,293 25,458

omparing platform utilization from a

Alexa.comAlexa.com Years Largest user online group - country of origin

TOTALS
10 USA 8 USA 9 United Kingdom 14 USA 13 USA ?? Germany 8 USA 9 USA 8 USA 7 USA 8 India ?? USA ?? USA 10 USA ?? USA ?? Italy ?? USA ?? USA ?? India ?? USA ?? China 8 USA 10 United Kingdom ?? South Africa ?? United Kingdom 11 United Kingdom 10 Canada 11 USA ?? Denmark 5 USA 9 USA 9 Colombia ?? USA 7 Argentina 24 USA US Unique Visitors 24,721,974 20,847,294

TOTAL

TOP 10 % US visitors of global total

84.3%

46.48%

Estimates for # of unique visitors (global) were calculated by converting the number of annual US visitors (compete.com) to an overall usage based on the percentage of US users per platform (alexa.com).

Global user estimates were not calculated for 14 platforms d to lack of data. Although these platforms appear to have a gener low user-base, their absence means that overall global users are underestimated; the "Top 10's" % of global users will be overestimated; and the % US visitors of global total will be overestimtated.

?? USA 10 United Kingdom 10 USA 12 USA ?? ?? USA 9 USA 9 Netherlands 13 USA ?? 10 USA ?? USA ?? ?? ?? ?? 5 ?? 6 ??

TOTALS
Global Unique Visitors 53,193,080 41,524,277 Total Unique Visitors Non-US

78.1%

28,471,106

s (global) were calculated by al US visitors (compete.com) to an entage of US users per platform

not calculated for 14 platforms due e platforms appear to have a generally eans that overall global users are % of global users will be sitors of global total will be

Platform Functionality Tool - The best tool for evaluating and comparing platforms by type, servic

FUNCTIONA TYPE OFFERINGS ASSESSMENT

Website

Primary Function [Information/ Donation/ Investment]

Vetted

Overall Rating
no yes no no no yes yes no no no yes no no no no no no yes no yes no yes no yes no no no yes no no no no no no no

User Reviews/ Finance Performa Public data nce data Comment
no no no no no yes no no no no yes no no no yes yes no no no yes no yes no no no no no no no no no no no no no no yes no no no no no no no yes yes no no no no no no yes no no yes yes no yes no no no no no no no no no no no no yes no no yes no yes yes yes yes yes no no yes yes no no yes yes no yes yes no yes yes no no yes no yes no no no yes yes

care2.org Information kiva.org Investment justgiving.com Donation change.org Information guidestar.org Information betterplace.org Donation charitynavigator.org Information donorschoose.org Donation networkforgood.org Donation globalgiving.com Donation giveindia.org Donation changingthepresent.org Donation wildlifedirect.org Donation justgive.org Donation razoo.com Donation ammado.com Donation socialactions.com Information givewell.net Donation rangde.org Investment greatnonprofits.org Donation wokai.org Investment microplace.com Investment cafonline.org Donation greatergoodsa.co.za Investment thebiggive.org.uk Donation charitychoice.co.uk Donation canadahelps.org Donation charitywatch.org Information myc4.org Investment universalgiving.org Donation missionfish.org Donation conexioncolombia.com Donation greatergood.org Donation helpargentina.org Donation bbb.org/us/charity*** Information

no yes no no no yes no yes no no yes no yes no no no no yes yes no yes yes no yes no no no yes yes yes no yes yes yes no

bringlight.com Donation charitygiving.co.uk Donation give2asia.org Donation independentcharities.org Donation dogoodr.org Donation myphilanthropedia.org Donation thenonprofits.com Donation net4kids.orgDonation donoredge.com/gkccf.org Donation samaritanguide.com Information communityroom.net Donation socialimpactexchange.org/ Investment mygivingpoint.org Donation insidegood.com Information virtualfoundation.org Donation impactgiveback.org Donation egive-usa.com Donation nonprofitwatch.org Information bovespasocial.org.br/ Donation modestneeds.com Donation

yes no yes yes no yes yes yes no yes yes yes yes no yes yes no yes yes yes

no no no no no no no no no yes no no no yes no no no no no no

no no no no yes yes no no no no no no no yes no no no yes no no

no no no no no no no no no yes no yes no no no no no no no no

no no no no no yes no no no yes no yes no yes no yes no no yes no

g platforms by type, services provided, and issue focus

FUNCTIONALITY PLATFORM FOCUS

RINGS ASSESSMENT

Provides User advice or Comprehe Sponsor Profiles/ Offering Beneficiary Reporting resources nsiveness Org Social Type Location on "smart (# of yes) Location Networking giving"
no yes no no no no no yes yes yes yes no yes no no no no no no no yes no no yes no no no no yes no no yes no yes no yes yes yes yes no yes no no no yes no no yes no yes yes no no yes no yes no no no no no no no yes no no yes no no no no yes no no yes no yes no yes yes yes no no no no no no yes no yes no yes yes yes yes no no yes yes no no no no no yes 1 Cause Global Global 7 Individual Global Global 1 OrganizationUnited Kingdom Global 1 Cause Global Global 2 OrganizationUnited States lobal G 4 Project Global Global 3 OrganizationUnited States lobal G 3 Project United States nited States U 3 OrganizationUnited States lobal G 4 Project Global Global 7 Project India India 0 Project Global Global 3 Project Kenya Global 1 OrganizationUnited States lobal G 3 OrganizationUnited States lobal G 2 OrganizationGlobal Global 0 Project United States lobal G 5 OrganizationGlobal Global 3 Project India India 3 OrganizationUnited States lobal G 5 Individual United States hina C 6 Project Global Global 1 OrganizationUnited Kingdom Global 6 Project South Africa South Africa 2 Project Global Global 0 OrganizationUnited Kingdom Global 0 OrganizationCanada Global 4 OrganizationUnited States lobal G 4 Individual Global Africa 2 Project United States lobal G 0 OrganizationGlobal Global 3 Project Colombia Colombia 1 OrganizationUnited States lobal G 3 OrganizationArgentina Argentina 2 OrganizationUnited States lobal G

no no yes no no no no no yes no no yes no no no no no no yes yes

yes no no no yes yes no yes no no no no yes no no no no no no no

no no no no no yes no no yes yes yes yes no no no yes no no no no

2 Project United States lobal G 0 OrganizationGlobal Global 2 Fund United States sia A 1 OrganizationUnited States lobal G 2 Project Global Global 5 Fund Global Global 1 Project Global Global 2 Project Global Global 2 Fund Kansas City Kansas City 5 OrganizationUnited States nited States U 2 OrganizationUnited States lobal G 5 OrganizationUnited States lobal G 2 Project United States lobal G 3 OrganizationUnited States lobal G 1 Project Global Global 3 OrganizationNorth Dakota and Minnesota Global 0 OrganizationUnited States lobal G 2 OrganizationUnited States lobal G 3 Project Brazil Brazil 2 Individual United States nited States and Canada U

FOCUS

PARTNERS

Issue PARTNER PARTNER Domain PLATFORM PLATFORM2
All Microfinance All All All http://www2.guidestar.org/rxg/about-us/clients.aspx All All Network For Good School All GuideStar volunteermatch All All All Wildlife Conservation All GuideStar All All All http://www.socialactions.com/meet-the-platforms All Network For Good Microfinance All Guidestar dosomething.org Microfinance Microfinanceebay All All All All All All Network For Good Microfinance All All ebay All All All All

All All All All All All All Child Aid All Network For Good guidestar All All All Network for good Youth Volunteerism all GuideStar All All All All All Temporary Assistance

OVERALL GRAPHS AND TABLES: A collection of visual/graphical tools

OVERALL PLATFORM ANALYSIS (numbers and percentages represent # of platforms in eac
TYPE OF PLATFORM

Primary Function
40 35 30 25 20 15 10 10 Inform 5 ation 0 38

Services Off Giving Advice Reporting User Network Financial Data Performance Data User Reviews All Overall Rating Vetted 100% 0%

1

ISSUE DOMAIN Donati on 7 Invest ment 0% 20% 45 40% 60% Issuebased 80%

10 10 11

20%

OFFERING ASSESSMENT - COMPREHENSIVENESS RATING (# out of 8 total Overall Distribution Platform Type/Designation Orgs # of Avg Rating 0 1 2 Performance Data 9 6.11 0 0 0 Investment 7 5.14 0 0 Top 10 Used - US 10 3.00 0 3 1 Top 10 Used - global 10 3.20 0 3 1 Information - All 10 2.30 3 0 2 ALL PLATFORMS 55 2.53 8 8 14 Donation - All 38 2.21 6 7 11

All Platforms Comprehensiveness Distributiution
# of Platforms
15 10 5 0

0

1

2

3

4

5

6

7

8

Inclusivity Rating

Top 10 Most Used "Donation" Platforms - US T

Vetted

Overall Rating

User Reviews/ Finance Performa Public data nce data Comment
no no no no no no yes yes no no no no yes no no no no no no no yes yes yes no yes no yes no no no

networkforgood.org donorschoose.org globalgiving.com justgiving.com justgive.org changingthepresent.org razoo.com greatnonprofits.org wildlifedirect.org missionfish.org

no yes no no no no no no yes no

no no no no no no no yes no no

2

1

2

1

4

Top 10 Most Used Platforms - US Traffic User Reviews/ Finance Performa Public data nce data Comment
no no no no no yes no no no no no yes no no no no no yes no no no yes yes no yes yes yes yes no yes

US Top 10

Vetted

Overall Rating

care2.org kiva.org networkforgood.org change.org guidestar.org charitynavigator.org donorschoose.org globalgiving.com justgiving.com justgive.org

no yes no no no no yes no no no

no yes no no no yes no no no no

2

2

1

2

7

Figure 1: This graph shows the distribution of global annual unique visitors Figure 2: This graph shows the distrib across the 40 platforms for which there was data. The vertical red bar the United States across the 51 platform marks the 10th most visited site. vertical blue bar marks the 10th most v

10 most trafficked sites – Global users Care2.org Kiva.org Justgiving.co Change.org m Networkforgoo Charitynaviga d.org tor.org Globalgiving.or Guidestar.org g Donorschoos Changingthepr e.org esent.org

10 most trafficked sites – US users Care2.org Kiva.org Charitynav Change.or igator.org g Networkfo Guidestar. rgood.org org Globalgivi Donorscho ng.org ose.org Justgive.or Justgiving. g com

# of platforms in each category)
OFFERING ASSESSMENT Services Offered by Platform 21 16 18 10 10 11 20% 34 39 37 25 30 45 45 44 31 24 60% 80% OFFERING TYPE

30 25 No 20 Yes 15 10 5
Project 20

Giving Advice Reporting User Network Financial Data ormance Data User Reviews Overall Rating Vetted 0%

26

40%

0 Fund 100%

Organizati 4 Individual 3 on Cause

2

NG (# out of 8 total assessment tools used by platform) Distribution - number of platforms 3 4 5 6 7 0 1 5 2 1 1 2 2 3 1 1 0 3 1 0 0 2 2 1 0 12 4 5 2 10 2 2 0

8 2 1 1 2 0 2 1 0 0 0 0 0 0 0

on" Platforms - US Traffic

Provides User advice or Profiles/ resource Inclusivity Reporting Social s on (# of yes) Networki "smart ng giving"
yes yes yes no no no no no yes no no no yes yes no no yes no yes no yes no yes no no no no yes no no 3 3 4 1 1 0 3 3 3 0

4

4

3

2.1

ms - US Traffic Provides User advice or Profiles/ resource Inclusivity Reporting Social s on (# of yes) Networki "smart ng giving"
no yes yes no no no yes yes no no yes yes no yes no no no yes yes no no yes yes no yes yes no yes no no 1 7 3 1 2 3 3 4 1 1

4

5

5

2.6

2: This graph shows the distribution of annual unique visitors from ed States across the 51 platforms for which there was data. The blue bar marks the 10th most visited site.

Figure 7: This chart shows the total number of annual unique US v. Non-US user perspective.

ORGANIZATION V. BENEFICIARY LOCATION ORGANIZATION V. BENEFICIARY LOCATION

50 40 30 20 Global 2 10
United 0 States

42

24 18 11 (non gion
US) US Regional #s by Org Country/Re

11 2 2
#s by Beneficiary

2

the total number of annual unique visitors from a ve.

Important Notes on Using the Database

1. This database was created using Microsoft Excel 2007 - it will behave optima excel from a similar year. Some functionality will be lost with earlier versions.

2. Look for + / - signs in the top left corner of worksheets - clicking these will h and graphs.

3. Comments in the corner of cells offer additional explanations or categorical cursor over a grid box with a small red triangle in the upper right corner to see

4. Sorting is essential to finding the information you want. Click the small dow bottom of coloumn headings to show sorting options.

the Database

it will behave optimally with a version of with earlier versions. clicking these will hide/reveal information

ations or categorical definitions. Move your er right corner to see comments. Try it! Click the small downward triangles at the

METHODOLOGY:

The Database – 55 online platforms were systematically analyzed and categorized based on their primary purpose, functio US-based web traffic through third party web analytics organizations to estimate the demand, usage and popularity of each aggregate amount of dollars influenced by this group of organizations.

List Creation: The list of platforms to be analyzed was created by aggregating results through various internet search eng organizations. The list is meant to be representative, not completely exhaustive.

Platform Categorization: The categorical assessment of websites was completed by individual researchers exploring eac platform was approached from the perspective of a potential user/interested party. Accounts were signed up for if necessar Due to the variability in presentation and information available - developing a consistent method of analysis was very difficu best efforts to locate and assess the information present on each organization's website. Care was taken to ensure accuracy

Platform Analytics: data was collected from www.alexa.com and from www.compete.com in order to develop estimates a platform according overall usage, and internet reputation. Various measures were systematically recorded into the databas potential for unreliable data from these sites, specific care was taken to eliminate numbers that were statistically improbable provide numbers for analysis. However, more commonly, platforms with questionable data were not included in specific ass found by examining the actual database.

Platform Survey: Emails/phone calls were made to 50 organizations requesting their participation in our survey. 4 questio 1.        How many hits (“total pageviews”) does your website receive annually? 2.        How many unique users does your website receive annually?

3.        How much giving does your organization directly facilitate each year? (Or: if you do not directly facilitate giving, do you

4.        How many donors give through your website each year? (Or: if you do not directly facilitate giving, do you have an est

We received 14 total responses. All data collected was self-reported. Individual statistics were kept confidential per request assure the accuracy of information from the Platform analytics. By providing another data point, it helped to judge the ac

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