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“Comparative analysis of ULIPS in India”
Submitted in partial fulfillment of the requirement for MBA
Degree of Bangalore University

Nandha Kishore.D
Registration Number
Under the guidance of

M.P.Birla Institute of Management
Associate Bharatiya Vidya Bhavan
Comparative analysis of ULIPS in India


I hereby declare that the research project titled “Comparative analysis of ULIPS in
India” is prepared under the guidance of Dr.N.S.MALLAVALLI in partial fulfillment of
MBA degree of Bangalore University, and is my original work.
This project does not form a part of any report submitted for degree or diploma under
Bangalore University or any other university.

Place: Bangalore Nandha Kishore.D

2 P. Birla Institute of Management
Comparative analysis of ULIPS in India


This is to certify that Mr. Nandha Kishore.D, bearing Registration No:

04XQCM6059 has done a research project on “Comparative analysis of ULIPS in India”

under the guidance of Dr.N.S.MALLAVALLI M.P. Birla Institute of Management,

Bangalore. This has not formed a basis for the award of any degree/diploma for any other


Place: Bangalore Dr.N.S.MALLAVALLI


MPBIM, Bangalore

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Comparative analysis of ULIPS in India


I hereby declare that the research work embodied in this dissertation entitled

“Comparative analysis of ULIPS in India” has been undertaken and completed by

Mr. Nandha Kishore.D under my guidance and supervision.

I also certify that he has fulfilled all the requirements under the covenant

governing the submission of dissertation to the Bangalore University for the award of

MBA Degree.

Place: Bangalore Dr.N.S.MALLAVALLI

Date: Research Guide

MPBIM, Bangalore

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Comparative analysis of ULIPS in India


The successful accomplishment of any task is incomplete without acknowledging the

contributing personalities who both assisted and inspired and lead us to visualize the things

that turn them into successful stories for our successors.

First of all I thank the Almighty God for his grace bestowed on us throughout this


My special thanks to my project Guide Dr.N.S.MALLAVALLI, who guided me with

the timely advice and expertise and has helped remarkably to complete the project.

Last, but not the least, I would like to thank my Parents and all my Friends for their
wholehearted direct and indirect support and encouragement.

Nandha Kishore.D

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Comparative analysis of ULIPS in India


The Life Insurance sector in India is growing at a very high rate through the
Unit Linked Insurance Plan (ULIPs). Most of the Life Insurance companies grow more
than 100% every year all through ULIPs. In this study we have compared the ULIP’s
products of five leading Insurance companies, which are hot selling products at present
and also we have concentrated on the ranking of those companies based on the some
criteria like:
1. Minimum premium contribution
2. Minimum Term
3. Charges
4. Agents Commission
5. Returns from 11-01-05 to 11-05-05
6. Returns since inception

Net Asset Value for all those five companies is collected. Considering an
investor wants to invest Rs.5000 every month, the charges and fund management
between each and every companies will vary. After deduction of those charges what
returns will an investor will get if he invest that amount in any of those five companies.
1. ICICI Prudential
2. SBI Life
3. HDFC Standard Life
5. BAJAJ Allianz.

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Comparative analysis of ULIPS in India


Indian insurance sector with the initiation of the deregulation created a
tremendous change in the last 6 years; The monopoly of big public sector companies in
life insurance as well as general (non-life insurance) has been broken. . Indian insurance
industry showed an annual growth rate of 15-20% and the largest number of life insurance
policies in force.. New private players have entered the market and with their innovative

approaches and better use of distribution channels and technology. They are grabbing the
market share of established public sector companies in Indian Insurance Market. Since the
deregulation has been put in to place, the market share of Life Insurance Corporation of
India has come down to 71.4% in life insurance sector. Total value of the Indian insurance
market (2004-05) is estimated at Rs. 450 billion. According to government sources, the insurance
and banking services’ contribution to the country's gross domestic product (GDP) is 7% out of
which the gross premium collection forms a significant part.

Till date, only 20% of the total insurable population of India is covered under
various life insurance schemes, the penetration rates of health and other non-life
insurances in India is also well below the international level. These facts indicate the of
immense growth potential of the insurance sector. In order to meet the competition, these
private companies are coming with new strategies and innovative products.

The introduction of unit-linked insurance plans (ULIPs) has possibly been the
single-largest innovation in the field of life insurance. In a swoop, it has addressed and
overcome several concerns that customers had about life insurance – liquidity, flexibility
and transparency and the lack thereof.

In this study I am trying to do a comparative analysis of the different hot
selling UNIT LINKED PLANS (ULIPs) which is available in India, on the basis of their
performance using different criteria’s like premium contribution, term, charges etc.

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Comparative analysis of ULIPS in India


ULIP is the innovative insurance product launched by ICICI
PRUDENTIAL in India on 24-11-01. Earlier only Endowment plans were there in
Insurance companies for savings and investment purposes.

Most insurers in the year 2004 have started offering at least a few unit-
linked plans. Unit-linked life insurance products are those where the benefits are
expressed in terms of number of units and unit price. They can be viewed as a
combination of insurance and mutual funds.

The number of units that a customer would get would depend on the unit
price when he pays his premium. The daily unit price is based on the market value
of the underlying assets (equities, bonds, government securities, etc) and computed
from the net asset value.

The advantage of unit-linked plans is that they are simple, clear, and
easy to understand. Being transparent the policyholder gets the entire upside on the
performance of his fund. Besides all the advantages they offer to the customers,
unit-linked plans also lead to an efficient utilization of capital.

Unit-linked products are exempted from tax and they provide life insurance.
Investors welcome these products as they provide capital appreciation even as the yields on
government securities have fallen below 6 per cent, which has made the insurers slash

According to the IRDA, a company offering unit-linked plans must
give the investor an option to choose among debt, balanced and equity funds. If
you opt for a unit-linked endowment policy, you can choose to invest your
premiums in debt, balanced or equity plans.

If customer chooses a debt plan, the majority of his premiums will get invested
in debt securities like gilts and bonds. If he chooses equity, then a major portion of his
premiums will be invested in the equity market. Customer chooses the plan according to
his risk profile and investment need.

The ideal time to buy a unit-linked plan is when one can expect long-term
growth ahead. This is especially so if one also believes that current market values (stock
valuations) are relatively low.

So if investor opts for a plan that invests primarily in equity, the
buzzing market could lead to windfall returns. However, should the buzz die down,
investors could be left stung.

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Comparative analysis of ULIPS in India


11 G

A product will only provide good sales volumes in a market if it meets
the requirements of the parties involved in the transaction. For an insurance
product, this means meeting the requirements of the client, the distributor
(assumed to be an intermediary) and the insurer. In this section we look at how a
unit-linked policy meets the needs of the three parties.

2. THE C

Smoothing of investment returns on conventional policies has been
reduced as actuaries, through competitive Unit-linked policies can be designed to
do almost anything a conventional policy can, but they can also offer more
flexibility. The notable exception is achieving the smoothing of investment returns
which was traditionally the objective of conventional policies.

Over the years, the pressures have increased the terminal bonus element of
maturity payouts. The volatility of investment returns under conventional policies has
therefore increased and the main perceived advantage of such policies has diminished.

The major disadvantage of conventional policies lies in their bundled
nature and, in particular, that the cash value of the policy at a particular time is not
clear to the client. The transparent nature of a unit-linked policy has a major appeal
to clients who wish to monitor the progress of the value of their investment. This
has enabled single premium life insurance policies to compete successfully with
mutual funds and other open-ended collective investment schemes.

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Comparative analysis of ULIPS in India

Further advantages of unit-linking are that the client has control over the
investment strategy for the policy and may be more comfortable with unit linking as the
concept is closer to other collective investment vehicles than a conventional policy.
Notably, clients may control the degree of investment risk by directing premiums to the
funds most appropriate in relation to their risk tolerance. Those clients willing to take on
more risk, for example by investing solely in an equity share fund, would expect to earn
better returns over the long term.


The transparency and flexibility of unit-linked policies provide the intermediary with
products that meet a wide variety of client needs and which are easy to explain (in
principle) to clients, particularly in terms of demonstrating investment performance
compared to that of competitors. It is also possible for the intermediary to show how unit-
linked contracts have the potential to outperform their conventional with-profits
counterparts based on past performance.
In general, the maturity values of unit-linked policies invested in managed
or balanced funds where the underlying investments are a mix of shares, bonds,
property and cash should be similar to the maturity value of a conventional with-
profits policy. The maturity values of unit-linked plans invested in equity share
funds would be expected to be higher. In practice, results have varied considerably
between insurers depending on their relative investment performance.

In addition, where the intermediary is acting as the client’s investment
adviser, the regular requirement to review the investment strategy for the policy
with the client gives the intermediary a reason to contact the client with the
possibility of further sales as a consequence of the meeting. The quality of unit-
linked business should be better than that of conventional business, in terms of
persistency, for this reason.

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Comparative analysis of ULIPS in India


To date, unit-linked products have been structured in many different ways:

I. Endowment assurances
II. Open-ended whole life policies
III. Savings for retirement (deferred pensions)
IV. Pensions in payment

Many of these offer the choice of

I. Single or regular (monthly, annual or other) premiums
II. Flexible premiums
III. A single or a multiple life basis

A range of covers that can be added (depending on local licensing
regulations), e.g.

I. Life cover
II. Guaranteed insurability options
III. Critical illness
IV. Disability
V. Health
VI. Long term care
VII. Redundancy

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Comparative analysis of ULIPS in India

These products can be applied in a wide variety of situations.
I. Personal lines
II. Family protection
III. Mortgage or loan repayment
IV. Inheritance or estate tax planning
V. Lump-sum investment
VI. Saving for retirement
VII. Saving for school or college fees
VIII. Drawing retirement income
IX. Charitable giving
X. Business lines
XI. Key person insurance
XII. Partnership buy-sell agreements
XIII. Other partnership situations
XIV. Employee pension and other benefits
XV. Executive benefits

Of course, none of this is new just because a unit-linked policy is
The main points really are:
I. Unit-linked policies can satisfy the same needs as conventional policies.

II. Unit-linked policies are easy for the intermediary to explain and
easy for the client to understand. Of course, the actual level of
understanding of the average client will still be very low, but will
nonetheless be better than for typical conventional policies.

III. The flexibility and choices under unit-linked policies enable clients to
choose the insurance coverages they require and to control the level of
investment risk associated with the policy.

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Comparative analysis of ULIPS in India

1. T

The insurer should only offer unit-linked products in response to a demand from
the market or where it is believed that market conditions will support unit linked innovation
and where it can make a sufficient profit. Clear indications of where unit-linked plans may
be successful are flat or stagnating sales of traditional with profits products, and increases
in sales of pure investment linked trusts (or mutual funds). Offering unit-linked insurance
would be a method to retain existing customers or attract new customers who may
otherwise purchase pure protection insurance (term insurance) and place their savings in
investment-linked trusts or other pure investments.

Unit-linked policies are usually less capital intensive than conventional with profits
policies, i.e. the finance required to support equal volumes of with profits and unit-linked
business is lower for unit-linked business. There are two main reasons for this:

I. The guarantees under unit-linked business are usually much weaker than
under a conventional with-profits policy (if they exist at all).

II. The reserving requirements under a unit-linked policy are much less
onerous than under a conventional with-profits policy. This partly reflects
the weaker guarantees but is mainly a result of using a valuation basis under
which the reserve is roughly equal to the surrender value at all times.

The lower capital requirement for unit-linked business means that unit-
linked products are suitable products for insurers in start-up situations. In countries
where bancassurance has been successful, the bancassurers have often started by selling
unit-linked products. In some cases, insurers have responded to competition from the
bancassurers by introducing unit-linked products themselves.

Unit-linked policies are often more profitable than conventional with-
profits policies, particularly for proprietary life offices. The reason for this is that
many proprietary life offices operate a 90/10 (or other split) gate within their life

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Comparative analysis of ULIPS in India

This means that at least 90% of the profits of the business must go to the
with profits policyholders, and the shareholders take a maximum of 10%. The
requirement to split the profits in this way is written into the Memorandum and
Articles of Association of the insurer (the basic documents governing its
operations) and would be virtually impossible to circumvent. In some cases, the
requirement to split the profits relates only to the profits arising from with profits
business, but often the requirement covers profits arising from non-profit business
as well. Non-profit business could include unit-linked business.

However, by writing unit-linked business in a separate fund or even a
separate company, the requirement to distribute any profits arising from the
business to anyone other than the shareholders is removed.

Insurers will need to decide whether to write unit-linked business either

I. In the existing life fund with segregated assets;

II. In a separate fund containing unit-linked assets only;

III. In a separate company.

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Comparative analysis of ULIPS in India



A key area in which a unit-linked policy differs from a conventional with-
profits policy is that the investments of the unit-linked policy should be able to be
valued at any point in time. This means that a price for the individual investments
of a unit-linked fund should be available at any time, i.e. efficient investment
markets. This covers not only share markets but also government bond markets,
corporate bond markets and (as far as possible) property markets.


In markets where shares, bonds and property are popular investment
media, there is a predisposition towards investments that can be easily valued. This
weighs heavily in favor of a unit-linked policy rather than a conventional policy.


A well-developed life insurance market can be characterized by the following:

• A need for protection and savings

• A stable economic background

• Consumer wealth

• A sophisticated banking system able to process mass transactions

• An advanced supervision system which allows the introduction of new
classes of business

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Comparative analysis of ULIPS in India

• Trust in financial services institutions

• A taxation regime that does not disadvantage life insurance in general or
unit-linked life insurance in particular


The flexibility of unit-linked products means that there can be a large
number of options as to how the policy is put together. There are options regarding
the choice of add-on insurance benefits, the term of the policy and whether the
cash value is payable as part of the sum insured or in addition to the sum insured
on the occurrence of the insured event. This means that complex point of- sale
illustration systems are required to support unit-linked products.

Once written, unit-linked policies are complex from a record-keeping point of
view, as, there are large amounts of data required to be held and large numbers of
transactions to be processed. A powerful and efficient administration system is
needed to manage a unit-linked portfolio.


Access to the market through one or more of the following:

• A tied sales force – well trained, well paid and well motivated

• A reliable independent sales network

• Another financial services organization (e.g. a bank)

• Other direct access to the market (direct response or other distribution
agreements with third parties)

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Comparative analysis of ULIPS in India


To be successful in the unit-linked market, an insurer must be able to
demonstrate a good history of investment performance. For a new entrant to the
unit-linked market, this is clearly impossible (unless, for example, it relies on
tracker funds which replicate the performance of well-known stock indices) and
the insurer must rely on its reputation in the market or else rely on someone else’s
track record. This is often done by using external fund managers to manage the
investments, or by investing in funds managed by another fund manager. In either
case, the pedigree of the external fund manager becomes part of the marketing



The product specification should include (where relevant):


1. The technical class of product – e.g. whole life, endowment, pension
2. Versions available – single life, joint life (first death, last survivor), business
3. Premium options – single, regular, flexible
4. Allowable insurance benefit add-ons


I. Fund links available and investment objectives of each fund
II. Investment guarantees (or lack of investment guarantees)
III. Method and frequency of unit pricing
IV. The investment accounting and management system to be

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Comparative analysis of ULIPS in India


The distribution channels through which the product is available
1. Variations of product design by distribution channel, if any
2. The initial and renewal commission payable and clawback rules
3. Capabilities of illustration system to be used
4. Marketing material to be available
5. Other sales aids to be available
6. Training and qualification standards of unit-linked insurance intermediaries


1. Charging structure
2. Insurance benefit charges
3. Review provisions (if relevant)
4. Policy limits (age limits, maximum and minimum premiums/sums insured,
minimum investment in individual funds, fund link rules, rules for fund
switches, etc.)
5. Underwriting rules
6. Management and statistical information required
7. Valuation and reserving bases
8. Solvency margin requirements
9. Corporate tax implications
10. Policyholder tax implications


1. Business processing rules – new and ongoing business
2. processing rules – allocation of cash to policies, late Policy and
endorsement wordings
3. Cash processing rules
4. Permitted policy changes (by the insurer and by the client)

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Comparative analysis of ULIPS in India

5. Availability of loans and/or partial withdrawals and the rules for
administering them
6. Non-forfeiture provisions


1. Administration system specification
2. Investment accounting and management system specification
3. Illustrations system specification
4. Management information system specification


This means the level and type of charges that the insurer can take under
the policy. The types of charge, which can be levied, are initial charges, surrender
charges, renewal charges, fund management charges, and switch or redirection
In addition, charges are taken for add-on benefits if the premium for such
benefits is not included in the total premium payable.


Initial charges are intended to cover the marketing, distribution and other
new business costs relating to the policy. There are many different variations of
initial charges, but essentially, whatever method is used, the effect is that less
money is actually allocated to the policy than is received from the client for a
period of time. Some possible ways of doing this are:

b. Allocate no money to the policy for a period of months.
c. Allocate only a proportion of each premium to the policy for a period of
d. Allocate money received in the early months of a policy to units that have a
higher fund management charge than those purchased by later premiums.

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Comparative analysis of ULIPS in India

e. In the event of the policy being surrendered, the future excess fund
management charges, in excess of the regular charges that would have been
levied on these units, are levied at the point of surrender. As such, the
excess fund management charges will be received regardless of whether the
policy runs its full term or not, and only the amount of money required to
purchase the units net of the excess fund management charges needs to be
allocated to the policy.


Surrender charges (also called surrender penalties or back-end charges)
are, as their name suggests, applied when a policy is surrendered. They are used to
recover costs already incurred to the extent that they have not been recovered from
the charges made prior to surrender.


These are intended to cover the ongoing costs of administering the policy
and any renewal commissions payable. There are various methods of taking renewal
I. An explicit percentage of each premium
II. A policy fee deducted from the premium before it is allocated to units
III. A policy fee deducted from the funds under management
IV. A bid/offer spread, whereby the price at which units are bought by clients is
higher than the price at which the insurer will redeem them.
For example, units may be sold at 100 and redeemed at 95 (redeemed in
the case of surrenders, partial withdrawals, or to pay certain charges). Both the bid
price and the offer price of the units will change over time to reflect the
performance of the underlying investments and other factors, but the spread
between these prices will usually remain within certain bounds established in the
insurance contract, often close to a constant percentage such as 5%.

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Comparative analysis of ULIPS in India


These are intended to cover the ongoing costs of managing the investments
of the policy and any asset or trail commissions payable. These charges are almost
always a percentage of the funds under management.


These cover the additional administration costs associated with
switching investments between funds and redirecting premiums. The objective of
these charges is to discourage excessively frequent switches and premium
redirections but often a number of free switches is allowed. Usually there is no
charge for redirection of premiums.


These are usually calculated using a current cost method (unless the
premium for add-on benefits is included in the total premium). This means that risk
premium rates are applied each month to the sum at risk under each benefit. Any
charge over and above the pure risk premium charge will help offset expenses.


Some assumptions about the future must be made to price the product
profitably. These are:
The average size of policy the office expects to write, (i.e. the average
premium and level of benefits), including the timing of premiums and charges for
fully flexible policies. These averages may be related to age, sex and other factors
such as the distribution channel.
The expected costs for the product. They should be what the company thinks
it needs to spend to acquire and administer the product. This should include
overhead (or indirect) costs. The amounts might be divided into initial and renewal
costs and might be related to premiums, benefits or simply to each policy. In order
to allocate expenses at the policy level, sales volumes will have to be estimated.

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Comparative analysis of ULIPS in India

Any expected increases in these amounts, due to inflation or other factors, should
also be considered.
Economic assumptions such as future returns on unit-linked and other
funds, future inflation rates, future tax rates and rules.
Lapse assumptions – calculated in accordance with the time since the policy
was written and (if possible) with age, distribution method or other factors.
The expected death and other benefit claim rates. These are not necessarily
the same as the charges for the benefits.
The valuation method for the policy liabilities (or the reserves) and the need
for any solvency margin. These will be in accordance with the rules laid down by
the appropriate supervisory authorities.
These assumptions need to be based on good information. The best
information is the experience of similar existing policies. If such information does
not exist (or is not available), research will be necessary.

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Comparative analysis of ULIPS in India

Problem Statement:

Investors are being confused because many insurance companies approach and
explain that their product is better than other companies’ product. They have been
explained only about the NAV returns and not the actual returns what they (investors) will
receive after amortizing the charges.


To compare the hot selling Unit linked plans in India and to suggest the customers
which company is giving better returns by ranking them.
Awareness of Life Insurance is being created among the people. Standard of life is
increasing day-by-day; many people tend to cover their risk associated with their life by
taking Insurance for their life. People are expecting high returns from ULIPs. Since ULIPs
are hot selling product in Life Insurance Industry, contributing more than 70 % of the
premium collected by each company per year.

Data Type:

The data used for the study is Secondary data.


I. Insurance company brochures

Sample size:
A sample of 5 leading Life insurance companies, whose ULIPs are popular in the
market has been taken for the study.

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Comparative analysis of ULIPS in India


Fixing a certain amount of premium contribution of an investor in monthly mode
(Rs.5000) and after deduction of charges, remaining amount will be converted into units by
dividing with present day NAV.

Total value of units = total number of units * present NAV

Returns % =100* (Total value of units – Total Investment)/ Total Investment

I. Only five Life Insurance companies have been considered for the study.
II. Risk (death) cover charges are not considered.
III. Only first two years of investment charges are taken for ranking.

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Comparative analysis of ULIPS in India


SBI Life Insurance is a joint venture between the State Bank of India and Cardif of
France. SBI Life Insurance is registered with an authorized capital of Rs 500 crore and a
paid up capital of Rs 350 crores. SBI owns 74% of the total capital and Cardif the
remaining 26%.

State Bank of India enjoys the largest banking franchise in India. Along with its 7
Associate Banks, SBI Group has the unrivalled strength of over 14,000 branches across the
country, the largest in the world.

Cardif is a wholly owned subsidiary of BNP Paribas, which is The Euro Zone’s
leading Bank. BNP is one of the oldest foreign banks with a presence in India dating back
to 1860. It has 9 branches in the metros and other major towns in the country.

Cardif is a vibrant insurance company specializing in personal lines such as
long-term savings, protection products and creditor insurance. Cardif has also been a
pioneer in the art of selling insurance products through commercial banks in France and 29
more countries.

The company plans to make the insurance buying process quick, simple and based
on well-informed judgment. In 2004, SBI Life Insurance became the first company
amongst private insurance players to cover 30 lakh lives.

The company expects to carve a niche in the Indian insurance market through
extensive product innovation and aims to provide the highest standards of customer service
through a technological interface. To facilitate this, call centers has been installed. Help
lines will also be installed and customers will have access to their accounts through the
Internet or through SBI branches.

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Comparative analysis of ULIPS in India

The company proposes to make available ready liquidity to its Life Insurance
policies by way of loans at SBI counters. This will make Life Insurance a liquid asset in the
financial portfolio of households.

SBI Life Insurance is uniquely placed as a pioneer to usher banc assurance into India.
The company hopes to extensively utilize the SBI Group as a platform for cross-selling
insurance products, along with its numerous banking product packages such as housing
loans, personal loans and credit cards. SBI’s access to over 100 million accounts provides a
vibrant base to build insurance selling across every region and economic strata in the

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Comparative analysis of ULIPS in India


Bajaj Allianz Life Insurance Co. Ltd. Is a joint venture between two leading
conglomerates- Allianz AG, one of the world's largest insurance companies and Bajaj
Auto, one of the biggest 2 and 3 wheeler manufacturers in the world.

Bajaj Allianz Life Insurance:

I. Is the fastest growing private life insurance company in India
II. Currently has over 4,40,000 satisfied customers
III. We have a presence in more than 550 locations with 60,000 Insurance
Consultants providing the finest customer service.

One of India's leading private life insurance companies Bajaj Auto Ltd, the flagship
company of the Rs. 8000 crore Bajaj group is the largest manufacturer of two-wheelers and
three-wheelers in India and one of the largest in the world.

A household name in India, Bajaj Auto has a strong brand image & brand loyalty
synonymous with quality & customer focus.


One of the largest 2 & 3 wheeler manufacturers in the world. 21 million plus vehicles
on the roads across the globe. Managing funds of over Rs. 4000 cr. Bajaj Auto finance is one
of the largest auto finance companies in India. Rs. 4,744 Cr. Turnover & Profits of 538 Cr.
in 2002-03. It has joined hands with Allianz to provide the Indian consumers with a distinct
option in terms of life insurance products.

As a promoter of Bajaj Allianz Life Insurance Co. Ltd., Bajaj Auto has the following to
offer –

I. Financial strength and stability to support the Insurance Business.
II. A strong brand-equity.
III. A good market reputation as a world-class organization.
IV. An extensive distribution network.
V. Adequate experience of running a large organization

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Comparative analysis of ULIPS in India


Allianz Group is one of the world's leading insurers and financial services
providers. Founded in 1890 in Berlin, Allianz is now present in over 70 countries with
almost 174,000 employees. At the top of the international group is the holding company,
Allianz AG, with its head office in Munich.

Allianz Group provides its more than 60 million customers worldwide with a
comprehensive range of services in the areas of

I. Property and Casualty Insurance,
II. Life and Health Insurance,
III. Asset Management and Banking.


I. Worldwide 2nd by Gross Written Premiums - Rs.4,46,654 cr.
II. 3rd largest Assets Under Management (AUM) & largest amongst Insurance
cos. - AUM of Rs.51,96,959 cr.
III. 12th largest corporation in the world
IV. 49.8 % of global business from Life Insurance
V. Established in 1890, 110 yrs of Insurance expertise
VI. 70 countries, 173,750 employees worldwide

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Comparative analysis of ULIPS in India


Growing at a breakneck pace with a strong pan Indian presence Bajaj Allianz has
emerged as a strong player in India...

Bajaj Allianz Life Insurance Company Limited is a joint venture between two leading
conglomerates Allianz AG and Bajaj Auto Limited. Characterized by global presence with
a local focus and driven by customer orientation to establish high earnings potential and
financial strength, Bajaj Allianz Life Insurance Co. Ltd. was incorporated on 12th March
2001. The company received the Insurance Regulatory and Development Authority
(IRDA) certificate of Registration (R3) No 116 on 3rd August 2001 to conduct Life
Insurance business in India.


I. Pan India presence in more than 550 locations.
II. Wide range of products to suit peoples needs.
III. Decentralized organizational structure for increased response and service levels.
IV. All CCCs networked with state of art IT systems.
V. Highest standard of customer service & simplified claims process in the

29 P. Birla Institute of Management
Comparative analysis of ULIPS in India


ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank,
a premier financial powerhouse and prudential plc, a leading international financial
services group headquartered in the United Kingdom. ICICI Prudential was amongst the
first private sector insurance companies to begin operations in December 2000 after
receiving approval from Insurance Regulatory Development Authority (IRDA).
For the year ended March 31, 2006, the company garnered Rs 24.12 billion of weighted
new business premium and wrote 837,963 policies. The sum assured in force stands at Rs
458.88 billion. The company has a network of over 72,000 advisors; as well as 9
bancassurance partners and over 200 corporate agent and broker tie-ups. It is also the only
life insurer in India to be assigned AAA credit rating from Fitch Ratings. For the past five
years, ICICI Prudential has retained its position as the No. 1 private life insurer in the
country, with a wide range of flexible products that meet the needs of the Indian customer
at every step in life.

Prudential plc is an international retail financial services group that aims to help people
secure and enhance their own and their dependants’ financial well-being by providing
savings, protection and other products and services suited to their needs.

We have strong franchises in three of the largest and most attractive markets in the world,
where rising wealth and changing demographics are fuelling demand for life insurance and
other long-term savings and protection products.

Our strategy is to build successful and increasingly profitable businesses in each of these
markets, and thereby maximize returns to our shareholders over time.

30 P. Birla Institute of Management
Comparative analysis of ULIPS in India


ICICI Bank is India’s second largest bank and largest private sector bank with over
50 years of financial experience and with assets of Rs. 1812.27 billion as on 30th June,
2005. ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its
specialized subsidiaries and affiliates in the areas of investment banking, life and non-life
insurance, venture capital and asset management. ICICI Bank is a leading player in the
retail banking market and has over 13 million retail customer accounts. The Bank has a
network of over 570 branches and extension counters, and 2,000 ATMs.

Prudential plc

Established in London in 1848, Prudential plc, through its businesses in the UK
and Europe, the US and Asia, provides retail financial services products and services to
more than 16 million customers, policyholder and unit holders worldwide. As of June 30,
2004, the company had over US$300 billion in funds under management. Prudential has
brought to market an integrated range of financial services products that now includes life
assurance, pensions, mutual funds, banking, investment management and general
insurance. In Asia, Prudential is the leading European life insurance company with a vast
network of 24 life and mutual fund operations in twelve countries - China, Hong Kong,
India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and

31 P. Birla Institute of Management
Comparative analysis of ULIPS in India



The Tata Group ( is one of India's best-known industrial groups with
an estimated turnover of around US $14.25 billion (approximately 2.6% of India's GDP).
With more than 220,000 employees across 91 major companies, it is also India's largest
employer in the private sector. The Tata Group pioneered several firsts in Indian industry
firsts, including: India's first private sector steel mill, first private sector power utility, first
luxury hotel chain and first international airline, amongst others. Recently, the Tata Group's
pioneering spirit has been showcased by companies such as Tata Consultancy Services
(TCS), Asia's largest software and Services Company, and Tata Motors, the first carmaker
in a developing country to design and produce a car from the ground up.

By combining ethical values with business acumen, globalization with national
interests and core businesses with emerging ones, the Tata Group aims to be the largest and
most respected global brand from India whilst fulfilling its long-standing commitment to
improving the quality of life of its stakeholders.


American International Group, Inc. is the world's leading international insurance and
financial services organization, with operations in more than 130 countries and
jurisdictions. AIG member companies serve commercial, institutional and individual
customers through the most extensive worldwide property-casualty and life insurance
networks of any insurer.

32 P. Birla Institute of Management
Comparative analysis of ULIPS in India

In the United States, AIG companies are the largest underwriters of commercial
and industrial insurance and AIG American General is a top-ranked insurer. AIG's global
businesses also include retirement services, financial services, and asset management.
AIG's financial services businesses include aircraft leasing, financial products, trading and
market making. American General Finance leads AIG’s growing global consumer finance
business in the United States.

AIG also has one of the largest U.S. retirement savings businesses through
AIG SunAmerica and AIG VALIC, and is a leader in asset management for the individual
and institutional markets, with specialized investment management capabilities in equities,
fixed income, alternative investments and real estate. AIG's common stock is listed in the
New York Stock Exchange and ArcaEx, as well as the stock exchanges in London, Paris,
Switzerland and Tokyo.

33 P. Birla Institute of Management
Comparative analysis of ULIPS in India


HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life
insurance companies, which offers a range of individual and group insurance solutions. It is
a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.),
India’s leading housing finance institution and The Standard Life Assurance Company, a
leading provider of financial services from the United Kingdom. Both the promoters are
well known for their ethical dealings and financial strength and are thus committed to being
a long-term player in the life insurance industry – all important factors to consider when
choosing your insurer.


Financial Expertise

As a joint venture of leading financial services groups, HDFC Standard Life has the
financial expertise required to manage your long-term investments safely and efficiently.

Range of Solutions

A wide range of individual and group solutions, which can be easily customized to
specific needs. Group solutions have been designed to offer you complete flexibility
combined with a low charging structure.

Track Record so far

Cumulative premium income, including the first year premiums and renewal
premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06.We have covered over 1.6

million individuals out of which over 5,00,000 lives have been covered through our group
business tie-ups. Also declared as the 5th consecutive bonus in as many years for our ‘with
profit’ policyholders.

34 P. Birla Institute of Management
Comparative analysis of ULIPS in India

1. Returns are calculated by taking the Net Asset Value(NAV) from 11-1-05 to 11-
2. Returns are calculated from inception till 11-05-06


1. An investor wants to invest an amount of rupees 5000 every month in ULIP
starting from 11-01-05.

2. He is willing to invest only in equity fund.

3. investor is alive till 11-05-06

Investor’s amount will be invested in equity fund of that company after paying the
company charges. After payment of charges, the remaining amount (contribution) will be
invested in equity fund and it will be converted into units by dividing the contribution by
the respective day’s NAV. Charges differ from company to company. After deducting all
those charges annually fund management charges is deducted by cancellation of units.
After the lock in period, investor can do partial withdrawal or whole withdrawal. The
returns of the investor is calculated by finding the total number of units and multiply it with
the NAV value on the day of withdrawal to find the total value. Then the invested amount
is deducted from the total value and the result is divided by the total investment. To find
the returns percent multiply it by 100.

35 P. Birla Institute of Management
Comparative analysis of ULIPS in India

For analyzing the data the criteria’s are,
1. Minimum premium contribution
2. Minimum term
3. Charges in first year
4. Charges in second year
5. Advisors(agents) commission
6. Returns from inception
7. Returns from 11-01-2005 to 11-01-2006.

Ranking is done based on the above criteria.
Returns from 11-01-2005 to 11-05-2006 are as follows:

1. SBILIFE 38.85 %
3. HDFC 18.83 %
4. TATAAIG (6.04 ) %
5. BAJAJALLIANZ (32.43) %

Returns per year since inception:

2. SBILIFE 25.01 %
3. HDFC 8.08 %
4. TATAAIG 7.09 %
5. BAJAJALLIANZ (2.71) %

36 P. Birla Institute of Management
Comparative analysis of ULIPS in India


As we have all know today’s scenario, awareness of Life Insurance is
being created among the people, standard of life is increasing day-by-day; many people
tend to cover their risk associated with their life by taking Insurance for their life. People
are expecting high returns from ULIPs. Since ULIPs are hot selling product in Life
Insurance Industry, contributing more than 70 % of the premium collected by each
company per year.

Investors need the clarity about the products of different life insurance
companies particularly ULIP’s. Hence we have tried to give our best to the investors by
comparing the ULIP’s of 5 leading insurance companies.

Based on the returns given by the companies, which we have compared,
SBI has given the maximum return compared to the other 4 insurance companies.
And, if we calculate the returns from the inception, the ICICI PRUDENTIAL has given
good returns.

As per the objective of this study we have ranked the 5 major players in
ULIP’s. And found that the ICICI PRUDENTIAL leads the other 4 insurance companies.

37 P. Birla Institute of Management
Comparative analysis of ULIPS in India


11/1/2005 24.94 5000 73% 15 3635 145.75
11/2/2005 26.06 5000 73% 15 3635 139.49
11/3/2005 27.43 5000 73% 15 3635 132.52
11/4/2005 26.02 5000 73% 15 3635 139.70
11/5/2005 26.74 5000 73% 15 3635 135.94
11/6/2005 27.95 5000 73% 15 3635 130.05
11/7/2005 29 5000 73% 15 3635 125.34
11/8/2005 31.28 5000 73% 15 3635 116.21
11/9/2005 33.18 5000 73% 15 3635 109.55
11/10/2005 34.6 5000 73% 15 3635 105.06
11/11/2005 33.4 5000 73% 15 3635 108.83
11/12/2005 38.03 5000 73% 15 3635 95.58
-0.80% 1472.16
11/1/2006 39.88 5000 73% 15 3635 91.15
11/2/2006 42.65 5000 73% 15 3635 85.23
11/3/2006 45.99 5000 73% 15 3635 79.04
11/4/2006 50.81 5000 73% 15 3635 71.54
11/5/2006 54.12 5000 73% 15 3635 67.17
TOTAL VALUE 101003.21
RETURNS 16003.21
RETURNS % 18.83

38 P. Birla Institute of Management
Comparative analysis of ULIPS in India


01 10.17 5000 82% 4100 403.15
01 10.42 5000 82% 4100 393.47
02 10.71 5000 82% 4100 382.82
02 11.13 5000 82% 4100 368.37
02 11.12 5000 82% 4100 368.71
02 10.79 5000 82% 4100 379.98
02 10.27 5000 82% 4100 399.22
02 10.73 5000 82% 4100 382.11
02 10.69 5000 82% 4100 383.54
02 10.27 5000 82% 4100 399.22
02 9.91 5000 82% 4100 413.72
02 9.91 5000 82% 4100 413.72
2.25% 4,582.55
02 10.36 5000 92.50% 4625 446.43
02 11.19 5000 92.50% 4625 413.32
03 11.47 5000 92.50% 4625 403.23
03 11.38 5000 92.50% 4625 406.41
03 10.77 5000 92.50% 4625 429.43
03 10.79 5000 92.50% 4625 428.64
03 11.3 5000 92.50% 4625 409.29
03 12.34 5000 92.50% 4625 374.80
03 13.11 5000 92.50% 4625 352.78
03 14.39 5000 92.50% 4625 321.40
03 14.87 5000 92.50% 4625 311.03
03 17.71 5000 92.50% 4625 261.15
2.25% 4,455.36

39 P. Birla Institute of Management
Comparative analysis of ULIPS in India

03 17.58 5000 96% 4800 273.04
03 19.5 5000 96% 4800 246.15
04 20.45 5000 96% 4800 234.72
04 21.41 5000 96% 4800 224.19
04 19.59 5000 96% 4800 245.02
04 21.75 5000 96% 4800 220.69
04 17.8 5000 96% 4800 269.66
04 17.71 5000 96% 4800 271.03
04 18.64 5000 96% 4800 257.51
04 19.33 5000 96% 4800 248.32
04 20.48 5000 96% 4800 234.38
04 21.1 5000 96% 4800 227.49
2.25% 2,885.78
04 22.08 5000 96% 4800 217.39
04 23.76 5000 96% 4800 202.02
05 23.31 5000 96% 4800 205.92
05 24.87 5000 96% 4800 193.00
05 24.23 5000 96% 4800 198.10
05 23.39 5000 96% 4800 205.22
05 24.04 5000 96% 4800 199.67
05 25.29 5000 96% 4800 189.80
05 26.79 5000 96% 4800 179.17
05 28.47 5000 96% 4800 168.60
05 30.45 5000 96% 4800 157.64
05 29.02 5000 96% 4800 165.40
2.25% 2230.58
05 31.41 5000 96% 4800 152.82
05 33.8 5000 96% 4800 142.01
06 34.11 5000 96% 4800 140.72

40 P. Birla Institute of Management
Comparative analysis of ULIPS in India

06 35.84 5000 96% 4800 133.93
06 39.02 5000 96% 4800 123.01
06 42.43 5000 96% 4800 113.13
06 43.37 5000 96% 4800 110.68

TOTAL UNITS 15,070.57
TOTAL VALUE 653,610.45
LESS: INV. 378,610.45
RETURNS % 137.67653
%/YEAR 30.04


ICICI PRU LIFE TIME 18,000.00 3 YRS 20.0% 7.5%
ALLIANZ UNIT GAIN 10,000.00 3 yrs 70.0% 2.0%
STANDARD ENDOWMENT 10,000.00 10 yrs 27.0% 27.0%
TATA AIG ASSURE 10,000.00 15 yrs 40.0% 20.0%

SBI LIFE UNIT PLUS 24,000.00 5 yrs 25.0% 7.5%


41 P. Birla Institute of Management
Comparative analysis of ULIPS in India

42 P. Birla Institute of Management