International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online

),
INTERNATIONAL
JOURNAL OF MANAGEMENT (IJM)
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME
ISSN 0976-6502 (Print)
ISSN 0976-6510 (Online)
Volume 5, Issue 6, June (2014), pp. 57-62
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IJM
©IAEME

IMPACT OF SOCIAL NETWORKING SITES ON WORKING AMBIANCE
OF AN ORGANIZATION
Gursimar Kaur

Rohan Sharma,

Assistant Professor, Innocent Hearts Group of Institutions

ABSTRACT
Social networking is a way in which many people come together and form different sized
groups. These groups may be big, small, formal, informal, intentional or unintentional. The aim of
this paper is to see the perception of employees using social networking sites on working place. The
samples of 104 employees from different organization were taken. The data was analyzed by
applying t-test and factor analysis. The study suggested that both male and female employees use
social networking site at work place, they also feel that some time it becomes wastage of time & also
creates health problems.
Keywords: Communication, Employees, Media, Social Networking Site, Technology.
1. INTRODUCTION
Social networking on websites is a social and technical novelty that cannot be unnoticed
anymore in the workplace. The prevalence and ubiquity of online social networks in recent years has
caused business leaders to imagine about their effect on business processes. More and more people
are using social networking sites to stay in touch with friends and family, search for business
associates, work jointly on work processes that cut across business hierarchies, and create databases
of social comfort, news links, and affiliations that may influence their buying decisions.
Organizations that study and become familiar quicker to social networking trends will have a clear
advantage in the market place and finally increase their bottom lines (Caloisi, 2008). Social
networking is a way in which many people come together and form many sized groups. These
groups may be big, small, formal, informal, intentional or unintentional. When organized method
from side to side which groups are formed, help is acquired, in order is conveyed, and proceedings
are taken to achieve certain outcomes. When it comes to online social networking, sites are typically
used. These sites are known as social networking sites. Social networking site has led to basic
changes in the ways people act together in both the employee and organization (Martensen et al.,
2011). New system of communication such as e-mail, forum and chat applications have changed the
whole process chains. It was argued that social networking sites in exacting have had a bottomless
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME

effect by changing the nature of effectiveness of communication processes in both business and
private life (Beck, 2007). Platforms such as Facebook, Twitter, MySpace and LinkedIn are
obtainable for everybody in the world. It was traditionally created to connect with persons from all
over the world. This includes employees, friends and families. However, as the number of users add
to millions, organizations are also trying to connect with employees more so than ever. For example,
Facebook has 845 million active users in 2012 around the world, with Europe recorded the highest
users (223 million users) followed by Asia (184 million). The distributions of users by gender were
57% females and 43% males, 425 million users were connected through mobiles, and each user spent
20 minutes per visit, This indicate the more and more popularity of social networking sites among
users and are still attracting thousands of new users every day.
2. REVIEW OF LITERATURE
Bernoff and Li (2008) noted that applications such as social networking can change the
culture of a company because they help weave two-way client communications into the fabric of an
organization. The expressive authority behind successful branding and design can no longer be
ignored and although government is beginning to realise this in the physical workspace, they have
not yet fully valued the importance of realising it in the virtual workspace. Realising and
implementing this will be key to how well the office workplace can position itself in the future world
of distributed work and its infinite array of option and opportunity (Bell et al., 2008). The study also
found that in addition to increasing on-campus networking, using Facebook provided a vehicle to
connect with other library professionals in the area and to keep in touch with colleagues now
working different institutions (Graham et al., 2009). Some of the key benefits that social networking
provided for the library in this study are generic and can be easily transferable to large multi-national
corporations. For example the newsfeed feature of Facebook helps to keep friends and colleagues
updated on activities, in particular audience and participation in professional events can be
announced and updates can be made to the personal status feature reflecting professional
development activities (Graham et al., 2009).
3. OBJECTIVE OF STUDY
1. To evaluate impact of social networking sites on working ambience.
2. To evaluate the various factors affecting social networking site at work place.
3. To identify the perception of male and female employees towards social networking sites.
4. METHODOLOGY
4.1 Sample
The present research was conducted on a sample of 104 customers from different
organizations and samples were randomly collected from different areas of Punjab (Ludhiana,
Jalandhar & Amritsar). The age of the customer vary from 25-52 years.
4.2 Procedure
The questionnaires were distributed to the customers and they were asked to read the
instructions given in the questionnaires. No time limit was given to fill the questionnaires but it was
expected that respondents would fill the same within 15-20 minutes. Cronbach’s Alpha was used to
make sure the internal reliability of the instrument, the value of alpha should lie between 0 and 1. In
our case, the value of Cronbach’s Alpha comes to .643. The reliability and validity was found to be
within the acceptable norms.
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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME

5. RESULTS AND DISCUSSION

Sr. No.
1
2
3
4
5
6
7
8
9
10
11
12

Table -1: Showing the Mean value and Standard Deviation
Variables
Mean
Social networking site at workplace improve the informal
communication and thus strengthen the bond among
3.21
employees
Social networking site affect the employer and employees
3.13
relationship
Social networking site has given opportunity to employees to
3.03
express their views about the organization and boss freely
Social networking site has affect employees efficiency at
2.88
workplace adversely
Access to Social networking site should be limited to
3.11
particulars sites or time at workplace
Access to Social networking site should be totally banned at
2.15
work place
Access to Social networking site at work place should be
2.28
under direct supervision of employer
Access to Social networking site at work place should be
3.11
open or unlimited
Giving personal information at Social networking site is not
3.86
safe
Social networking site promote fake relationship
3.51
Social networking site promote crime
3.17
Social networking site has created health problems like
3.53
obesity, weak eye sight etc

S.D
1.08
1.19
1.14
1.22
1.42
1.37
1.29
1.28
1.29
1.05
1.19
1.25

The table-1 explain about the mean value and standard deviation., where as it is seen that
Social networking site at workplace improve the informal communication and thus strengthen the
bond among employees having the mean value of 3.21 and standard deviation of 1.08. Social
networking site affect the employer and employee’s relationship having the mean value of 3.13 and
standard deviation of 1.19. Social networking site has given opportunity to employees to express
their views about the organization and boss freely having the mean value of 3.03 and standard
deviation of 1.14. Social networking site has affect employees efficiency at workplace adversely
having the mean value of 2.88 and standard deviation of 1.22. Access to Social networking site
should be limited to particulars sites or time at workplace having the mean value of 3.11 and
standard deviation of 1.42. Access to Social networking site should be totally banned at work place
having the lowest mean value of 2.15 and standard deviation 1.37. Access to Social networking site
at work place should be under direct supervision of employer 2.28 and standard deviation 1.29.
Access to Social networking site at work place should be open or unlimited having the mean value of
3.11 and standard deviation 1.28.
Giving personal information at Social networking site is not safe having the highest mean
value 3.86 and standard deviation 1.29. Social networking site promote fake relationship having the
mean value of 3.51 and standard deviation of 1.05. Social networking site promote crime having the
mean value of 3.17 and standard deviation of 1.19. Social networking site has created health
problems like obesity; weak eye sight etc. having the mean value of 3.53 and standard deviation of
1.25.
59

International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME

Table -2: Showing Mean value and T-test on the basis of gender
Variables
Male Female t test
Social networking site at workplace improve the
1
informal communication and thus strengthen the
3.27
3.19
21.09
bond among employees
Social networking site affect the employer and
2
3.18
3.12
18.76
employees relationship
Social networking site has given opportunity to
3
employees to express their views about the
3.09
3.02
18.67
organization and boss freely
Social networking site has affect employees
4
3.36
2.75
15.61
efficiency at workplace adversely
Access to Social networking site should be
5
3.45
3.02
15.45
limited to particulars sites or time at workplace
Access to Social networking site should be
6
2.36
2.09
1.32
totally banned at work place
Access to Social networking site at work place
7
2.18
2.31
1.38
should be under direct supervision of employer
Access to Social networking site at work place
2.54
3.26
11.38
8
should be open or unlimited
Giving personal information at Social
9
3.54
3.95
18.87
networking site is not safe
Social networking site promote fake relationship
10
3.36
3.56
24.04
11
Social networking site promote crime
3.18
3.17
25.33
Social networking site has created health
12
3.36
3.58
19.23
problems like obesity, weak eye sight etc
*: Significant at .05 level of significant
Sr. No.

Sig.
.025*
.000*
.030*
.030*
.000*
.098
.087
.000*
.000*
.000*
.000*
.000*

The table-2 explains about the mean value of male and female employees with the help of t
test. Social networking site at workplace improve the informal communication and thus strengthen
the bond among employees in which males having the mean value of 3.27, females 3.19 and t value
21.09 (0.05 >.025). Social networking site affect the employer and employee’s relationship having
the mean value of male 3.18, female 3.12 and t value 18.76 (0.05 >.000). Social networking site has
given opportunity to employees to express their views about the organization and boss freely having
the mean value of male employees 3.09, females 3.02 and t value 18.67 (0.05 >.030). Social
networking site has affect employees efficiency at workplace adversely having the mean value of
male employees 3.36 and females 2.75 and having the t value 15.61 (0.05 >.030). Access to Social
networking site should be limited to particulars sites or time at workplace males having the mean
value 3.45, females 3.02 and t value 15.45 (0.05 >.000). Access to Social networking site should be
totally banned at work place males having the mean value of 2.36, females 2.09 and t value quite low
1.32 does not show significance difference. Access to Social networking site at work place should be
under direct supervision of employer having mean value of male employees 2.18 and females 2.31
with t value 1.38 does not show significance difference. Access to Social networking site at work
place should be open or unlimited mean value of male employees 2.54, females 3.26 and t value
11.38 (0.05 >.000). Giving personal information at Social networking site is not safe males having
mean value of 3.54, females 3.95 and t value 18.87 (0.05 >.000). Social networking site promote
fake relationship where males having the mean value 3.36, females 3.56 and t value 24.04 (0.05
>.000). Social networking site promote crime males having the mean value 3.18 and females 3.17
60

International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME

and t value 25.33(0.05 >.000). Social networking site has created health problems like obesity, weak
eye sight etc. males having the mean value of 3.36, females 3.58 and the t value 19.23 (0.05 >.000).
The general purpose of factor is to find a method of summarizing the information contained
in a number of original variables into smaller set of new composite dimensions (factors) with
minimum loss of information.
Table 3: Shows the KMO & Bartlett’s test
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.607
421.631
66
.000

Approx. Chi-Square
df
Sig.

Bartlett's Test of Sphericity

Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy or KMO measure is closer to 1
and then it is good to use factor analysis. If the KMO is closer to 0, then factor analysis is not good
idea for the variables and the data. The value of test statistics is 0.607, which mean factor analysis
for the selected variables is found to be appropriate to the data. The principal components analysis is
used to extract factor.
Table 4: Shows the Component Matrix
Sr. No.
1
2
3
4
5
6
7
8
9
10
11
12

Component
1
2

Variables
Social networking site at workplace improve the informal
communication and thus strengthen the bond among
employees
Social networking site affect the employer and employees
relationship
Social networking site has given opportunity to employees to
express their views about the organization and boss freely
Social networking site has affect employees efficiency at
workplace adversely
Access to Social networking site should be limited to
particulars sites or time at workplace
Access to Social networking site should be totally banned at
work place
Access to Social networking site at work place should be under
direct supervision of employer
Access to Social networking site at work place should be open
or unlimited
Giving personal information at Social networking site is not
safe
Social networking site promote fake relationship
Social networking site promote crime
Social networking site has created health problems like
obesity, weak eye sight etc

61

-.436

.615

-.039

.674

.071

.648

.500

.525

.714

-.041

.663

.181

.482

.191

-.691

.247

.520

-.135

.699
.451

-.025
.120

.712

.011

International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 6, June (2014), pp. 57-62 © IAEME

These are all coefficients used to express a standardized variable in terms of the factors.
These coefficients are called factor loading, since they indicate how much weight is assigned to each
factor. In the above table two factors are taken into consideration, in which first factor focus on the
access to Social networking site should be limited to particulars sites or time at workplace, Access to
Social networking site should be totally banned at work place, Social networking site promote fake
relationship & Social networking site has created health problems like obesity, weak eye sight etc.
that means employees concerned about the health & ethics in the organization.
On the other side Social networking site at workplace improve the informal communication
and thus strengthen the bond among employees, Social networking site affect the employer and
employees relationship & Social networking site has given opportunity to employees to express their
views about the organization and boss freely. Employees feel that social networking sight are source
of communication & provide business.
6. CONCLUSION
The results prove that employees were concerned about social networking sites. They feel
that workplace improve the informal communication and thus strengthen the bond among employees
not only that, it also provides opportunity to employees in expressing their views about the
organization and the boss freely. They also feel that access to Social networking site at work place
should be open or unlimited. But on the other side employees also feel that networking sites usage
should be limited to particulars sites or time at workplace and up to some extend under the
observation of employer. Employees also felt that overusing these sites result in health problems, so
their usage should be allowed but up to certain time limits.
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