【大学英语二级(体验商务英语)】课程教学大纲

第一部分 课程基本信息
【课程代码】
【学分】 3 学分
【参考学时】56 学时
【讲授学时】 56 学时
【课程性质】通识必修课
【课程基础】学生的英语水平已经达到大学英语一的水平!
【"#$%】经&'()*+学,-./学生!
【0学1的】通23课程的学45学生6789的语:基础;<=基>的)?@识AB
CDEFGHIJ)?KL的M语FNOPQRSTLUV;WX基>的
)?Y通VZA[DE\]VZ!
【^_`a】>课程的ba^_cdef(gA)?hi;jklmEnopnqrnstn
u/nvwnxynz{n|}n~+•€n•En‚ƒnDEn„…n†‡A质
ˆ‰bŠ!‹Œ•Žjk•4PQRSIJUV的•?Ahi;‘’“”
学生’)?KL7TL•M语:的VZ!
第二部分 主要教学内容基本要!
–ba0学^_—
Unit1 Brands
Section1 Starting up
This section introduces the main themes of the unit and provides speaking practice.
Section 2 Vocabulary: Brand management
Ss look at word partnerships with ‘brand’ and ‘product’.
Section 3 Reading: Outsourcing production
Ss read an article about luxur goods companies that move their production abroad! and the
impact that this might have on their brands.
Section 4 Listening:Wy brands matter
Ss listen to Sandra "reaves! a consultant at #olff$%lins! a leading international brand
consultanc based in &ondon. 'n the first part of the interview she talks about wh we need
brands. 'n the second part! about an example of successful branding. 'n the final part she gives
an example of how #olff$%lins helped with a compan with its branding.
Section ! S"ills: #a"ing part in meetings 1
'n this section! Ss listen to a meeting where there is a difference of opinion and learn ke
language for participating in meetings.
Section $ %ase study: %a&eroma
'n this case stud! a compan is facing the problem of falling market share. Ss anal(e the
situation! suggest solutions and make a final decision.
–基>a™—
To learn the main information related to brands.
To develop the sensitivit of brand awareness.
To promote the knowledge of how to manage a brand.
To master the basic terms of brand and product.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit 2 #ra'el
Section1 Starting up
Ss look at some of the vocabular related to the irritations of air travel and use it in context.
Section 2 Vocabulary: Britis and (merican )nglis
Ss look at the differences of terminolog in travel in the two varieties of -nglish.
Section 3 Reading: (ir Rage
Ss read about bad passenger behavior in the air and its causes! building their vocabular in the
process.
Section 4 Listening: ( business tra'eler*s priorities
Ss listen to a businesswoman who travels regularl as part of her .ob. She talks about her
priorities when traveling! describes her best and worst experiences and makes a prediction
about the future of business travel.
Section ! S"ills: +a"ing arrangements on te telepone
Ss listen to phone calls where people make and then want to change arrangements! and then
use these calls as models to role pla conversations.
Section $ %ase study: Wor", rest and play
/n /merican compan chooses a hotel in 0rance for an important internal seminar for senior
managers. Ss discuss the possibilities in a role pla and make a decision.
–基>a™—
To learn some terms related to travel in 1ritish and /merican -nglish.
To develop a broad view of traveling internationall through learning this unit.
To promote the students’ abilit in handling traveling issues.
To master the basic knowledge of traveling in western countries.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂþĉ0Ŭ-®¾±Æž±
Unit4 %ange
Section1 Starting up
This section gets Ss to focus on change in relation to their personal lives.
Section 2 Vocabulary: -escribing cange
Ss look at the prefixes used with man verbs relating to change.
Section 3 Reading: %ange in retailing
Ss read about the decline in popularit of department stores! and what the are doing to
become more attractive. The then think about the differences between department stores and
other forms of retailing.
Section 4 Listening: +anaging cange
Ss listen to the 1usiness Transformation 2irector of the 34 supermarket chain! Sainsbur’s!
talk about what she is doing to change the organi(ation.
Section ! S"ills: #a"ing part in meetings 2
This section continues to work on the language used when taking part in meetings that was
started in 3nit +.
Section $ %ase study:(c.uiring +etrot
/ 3S compan providing services to the oil industr takes over a 0rench famil$owned
household goods compan! with negative conse5uences. Ss anal(e the problems and suggest
solutions.
–基>a™—
To learn how to manage changes in business field.
To develop the abilit when faced with changes.
To promote language skills in taking part in meetings.
To master the vocabular of describing change.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit$ (d'ertising
Section1 Starting up
Ss look at some advertisements! sa which ones the like! and wh.
Section 2 Vocabulary: (d'ertising media and metods
Ss look at some advertising$related vocabular and use it in context.
Section 3 Reading: Success&ul ad'ertising
Ss read about 6ike and the reasons for its success! and use advertising$related language to talk
about other products.
Section 4 Listening: /lanning ad'ertising campaigns
/n advertising executive talks about what is involved in preparing a campaign! and gives
examples of memorable campaigns.
Section ! S"ills: Starting presentations
Ss look at the language and techni5ues used for starting presentations! and use the techni5ues
themselves in context.
Section $ %ase study: 0ocus (d'ertising
Ss prepare and deliver presentations on advertising campaigns for different products. The
presentations are assessed in terms of the campaigns the describe and the presentations skills
and language the use.
–基>a™—
To learn the advertising media and methods.
To develop advertising appreciation from an international view.
To promote language skills when starting presentations.
To master the ke to a good advertising campaign.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit1 )mployment
Section1 Starting up
Ss look at the factors that are important in getting a .ob! and their relative importance. The
also discuss their attitudes to work and careers.
Section 2 Vocabulary: #e recruitment process
Ss look at verbs used to talk about recruitment and words used to describe candidates and
workers.
Section 3 Reading: Retaining good sta&&
Ss read about high performers in organi(ations and what can be done to cultivate and
encourage them.
Section 4 Listening: 2eadunting
/ headhunter talks about his profession and how his firm goes about headhunting. 7e then
talks about the characteristics of ver successful leaders.
Section ! S"ills: +anaging meetings
Ss look at the language used to manage meetings. The then listen to it being used and appl
it themselves in a role pla.
Section $ %ase study: Slim 3yms
Ss discuss the candidates who have applied for the .ob of turning round a chain of gm clubs!
listen to their .ob interviews and decide who to appoint.
–基>a™—
To learn how to retain good staff.
To develop knowledge in the headhunting process.
To promote language skills in managing meetings.
To master factors influencing the emploment.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit4 #rade
Section1 Starting up
Ss attempt to define globali(ation and look at some aspects of it.
Section 2 Vocabulary
Ss listen to an expert on international trade talk about free trade and its benefits. The then
reccle some of the vocabular that he uses.
Section 3 Reading: 0air #rade
Ss read about the fair trade movement and how it benefits third world producers! and discuss
its implication.
Section 4 Listening: 5egotiating tecni.ues
Section ! S"ills: 5egotiating
Ss examine the stages of a negotiation and listen to a negotiation that illustrates the different
stages. The then role pla two negotiations.
Section $ %ase study: (sbury 3uitars
/ 4orean guitar manufacturer and a 3S distributor negotiate a deal.
–基>a™—
To learn some terms related to trade.
To develop the perception for fair trade.
To promote language skills when using conditions.
To master negotiating techni5ues.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit11 )tics
Section1 Starting up
Ss discuss the ethical dimension in business! decide if the people in some .obs behave more
ethicall than in others and comment on the degree to which some activities in business are
unethical.
Section 2 Vocabulary: 2onesty and disonesty
Ss look at words related to honest and dishonest and practice using them.
Section 3 Reading: Responsible business
Ss discuss and read about to what degree companies are responsible for conditions where their
products are made! the conse5uences of misusing them! etc.
Section 4 Listening: #e %o6operati'e Ban"
/ senior manager for a bank that has an ethical investment polic talks about its approach and
Ss consider the issues raised.
Section ! S"ills: /roblem6sol'ing
Ss look at the nature and language of problem$solving and appl it themselves in a role pla.
Section $ %ase study: /ro&it or principle7
Ss discuss the problems in a firm where a senior manager behaves unethicall and the Ss
propose solutions.
–基>a™—
To learn what is business ethics.
To develop a sense of responsible business.
To promote an ethical thinking.
To master the problem$solving skills.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±
Unit12 Leadersip
Section1 Starting up
Ss discuss the factors that make for great leaders! as well as some of their less attractive
5ualities.
Section 2 Vocabulary: (d8ecti'es o& caracter
Ss look at some expressions relating to leaders’ characteristics and discuss which
characteristics are most tpical.
Section 3 Reading: #e &ounder o& 9"ea
Ss read about 'ngvar 4amprad! the founder of 'kea! and about his leadership stle.
Section 4 Listening: Leadersip .ualities
/n executive search consultant talks about the characteristics of good leaders and how leaders
can develop their skill.
Section ! S"ills: -ecision6ma"ing
Ss look at the language of decision$making! use it in a number of contexts and listen to
meetings where this language is used.
Section $ %ase study: Orbit Records
Ss anal(e the reasons behind the declining fortunes of a record compan and suggest was of
improving the situation.
–基>a™—
To learn the leadership 5ualities.
To develop a leadership stle.
To promote a leadership awareness.
To master ad.ectives when describing leaders’ character.
–参考学时—š 学时
–参考›œ—
•žŸ D¡ ¢£¤大学英语¥¦§R).¨©语0学'ª«¬-®.)*+*;¯,°
•±Ÿ ¯英°²³´µ¯¶·¸¹º»»¼ ½¾ ° ¿À)?英语0ÁMÂÃ.ĉ0Ŭ-®.±Æž±