Research on Vegetable Protein Beverage Market in

China 2014-2018
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Reports Overview
After the unveiling of The 12th Five Year Development Plan and Suggestions for Vegetable
Protein Beverage Industry in China, China’s vegetable protein beverage industry has
entered into a rapid development era. The total output value of China’s vegetable protein
beverage industry was about CNY 25.5 billion in 2013. And the major production
enterprises are Chengde LoLo, Coconut Palm, Yangyuan Zhihui, V V Food & Beverage, and
Dazhai Walnut Drink, etc.

There is a prevalent saying in China’s vegetable protein beverage market that Coconut Palm
takes up the south market and LoLo leads the north market. Both of them are universally
believed as the forerunner and pioneer of the industry, leading the two segmented
markets--coconut juice and almond juice respectively. Since the Six Walnut (walnut juice)
developed by Yangyuan Zhihui has been put into market in 2006, the traditional concept
that strong consumption ability of vegetable protein beverage can only be achieved in local
areas has been expanded, the sales network of Six Walnut is covering the whole China by
far. Yangyuan Zhihui has successfully made itself a leading enterprise in China’s vegetable
protein beverage industry by 2012.

Reports Overview
Since 2006, influenced by favorable policies, China’s vegetable protein beverage market
ended its stagnating period which had lasted for seven years. And after that, the market
has stepped into rapid development period. The sudden occurrence of “melamine”
incident in China’s dairy industry in 2008 has aroused more awareness of food safety and
also generated development opportunity for vegetable protein beverage industry: More
and more consumers tend to a favor of natural, environmental protective and healthy
vegetable protein beverage, while as for carbonic acid beverage, due to its large content of
sugar which is apt to be overweight and undermining of the bones, has become less
popular than ever.


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Table of Contents
1. Development Overview of Vegetable Protein Beverage Industry
1.1 Overview
1.1.1 Definition
1.1.2 Classification
1.1.3 Nutrition Value
1.2 Industrial Chinas Analysis
1.2.1 Overview
1.2.2 Influence from Upstream and Downstream Industries

2. Development Environment Analysis on Vegetable Protein Beverage Industry in China
2.1 Macroeconomic Development Environment
2.2 Policy Environment
2.2.1 The 12th Five Year Development Plan and Suggestions for Vegetable Protein Beverage
Industry in China
2.2.2 Catalogue for the Guidance of Industrial Structure Adjustment
2.2.3 The 12th Five-years Plan for Food Industry Development
2.2.4 Outline for the Development of Food and Nutrition in China (2014-2020)
Table of Contents
2.2.5 Industrial Execution Standard
2.3 Technology Environment

3. Development Analysis on Soft Drink Market in China
3.1 Current Status
3.1.1 Production Increase
3.1.2 Product Structure Changes Analysis
3.2 Development Trend of the Industry
3.2.1 Development Trend of the Industry
3.2.2 Development Trend of Soft Drink Product

4. Development Overview of Vegetable Protein Beverage Industry in China
4.1 Development Status
4.1.1 Development History
4.1.2 Current Status
4.2 Demand Analysis
4.2.1 Product Structure
4.2.2 Market Demand

Table of Contents
4.3 Operation Characteristics
4.3.1 Marked Regional Feature
4.3.2 Marked Seasonal Feature

5. Competition of Vegetable Protein Beverage Industry
5.1 Current Status
5.2 Competition Landscape

6. Major Enterprises of Vegetable Protein Beverage Market in China
6.1 Hebei Chengde LoLo Company Limited
6.1.1 Company Profile
6.1.2 Major Business
6.1.3 Competitiveness
6.1.4 Business Performance
6.1.5 Development Strategy
6.2 V V Food & Beverage Co., Ltd
6.2.1 Company Profile
6.2.2 Major Business
Table of Contents

6.2.3 Competitiveness
6.2.4 Business Performance
6.2.5 Future Development Strategy
6.3 Hebei Yangyuan Zhihui Beverage Co., Ltd
6.3.1 Company Profile
6.3.2 Major Products
6.3.3 Competition Strategy
6.3.4 Business Performance
6.3.5 Development Strategy
6.4 Nanfang Black Sesame Group Co., Ltd
6.4.1 Company Profile
6.4.2 Major Business
6.4.3 Competitiveness
6.4.4 Business Performance
6.4.5 Development Strategy
6.5 Blackcow Food Company Limited
6.5.1 Company Profile
Table of Contents
6.5.2 Major Business
6.5.3 Competitiveness
6.5.4 Business Performance
6.5.5 Development Strategy


7. Investment Analysis on Vegetable Protein Beverage Industry
7.1 Investment Opportunity
7.1.1 Customer Consuming Habits Get Fond of Vegetable Protein Beverage Consumption
7.1.2 Few Regional Limitations and More Acceptable to Customers
7.2 Investment Risk
7.2.1 Food Safety Risk
7.2.2 Raw Material and Packaging Price Fluctuation Risk
7.3 Entrance Barriers
7.3.1 Consumer Consuming Habits Barrier
7.3.2 Product Development Technology Barrier
7.3.3 Marketing Network Barrier

Table of Contents
8. Development Trend and Suggestion of Vegetable Protein Beverage Industry
8.1 Development Trend
8.2 China Vegetable Protein Beverage Market Forecast, 2014-2018

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