Kristina Dudarevitch

Cell 646-842-0799 kdudarevitch@aol.com

MEDIA & MARKETING PROFESSIONAL
Results-oriented marketing, advertising and sales professional with extensive expertise in integrated media which includes online, social media, print and events. Proven success in exceeding budgeting goals which resulted in the expansion of existing client business. Proficient in the development of new business. Extensive knowledge of integrated marketing programs that deliver quantifiable ROI including branding and awareness, lead-generation and out-of-box programs. In-depth knowledge of online industry including social media and Media 2.0. Strong interpersonal and relationship building skills with colleagues and clients including all levels of management; C-Level, VP Marketing, Marketing Directors and Managers. Strong interpersonal and relationship building skills with all levels of agency personnel including Group Supervisors, Media Supervisors, Media Planners and Assistant Media Planners. Proficient in strategic planning, CRM, marketing and sales, online, writing, presentation skills and business development.

EXPERIENCE

Media Planning Consultant - NY, NY 2008 - Ongoing as Needed
● Media Consultant for LoBo Ads, a full service agency in Long Island/ Consulted on various media planning assignments. Responsibilities include research, write-up of presentation, representatives from recommendation of media, rate negotiation and meeting with online. ● Consulted on new business presentations including the gathering of research, the organization of client presentations and the recommendations of all media.

various media. Involved in all media plan recommendations including magazine, newspaper and

Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 2008 - 2008

Responsible for the redesign and repositioning of Vendome Media healthcare sites to

accomplish realignment goal of 60%/40% billing print/and online from 80%/20% print and online. ● Created and presented business plan on parameters to increase traffic and revenue including SEO options as well as introduction of new online programs to meet new billing goals. ● Acted as the online evangelist for publishers and sales representatives for all online initiatives. ● Strategize, present and meet with agency and client prospects to introduce online programs. Agency prospects included Ogilvy, McCann, PHD, Lowe Group, Initiative Group, OMD and Zenith Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007

Strategic planning, brand development and online execution for top-line technology accounts

including CA, IBM, Unisys, lead-generation.

AT&T, Avaya, HP, EDS and BMC. These programs served to increase

client branding and awareness and increase ● Strategic planning, brand development and online execution for top-line agencies including Ogilvy, Mindshare, OMD, Zenith, PJA. ● Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of HP’s reputation as a leading green company. Universal McCann, PHD, Lowe Group, Initiative Media, JWT and

District Manager/Account Manager, CMP Media, New York, NY 2004 2006 District Manager - InformationWeek and Optimize

Grew an East Coast territory to 25% over budget through the development and including print, online, research, custom publishing, face-to-face and events.

implementation of marketing platforms ● Strategic accounts worked on included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.

Account Manager, Dempa Publications, New York, NY 2004 - 2004

Responsible for the growth and maintenance of major consumer electronics accounts including Toshiba

Sony, Samsung, Panasonic and

● Involvement in prospecting and development of new business accounts.

Consultant Business Development, Hearst Publications, New York, NY 2002 - 2003

Strategized on the prospecting and development of non-endemic business which included high-end car companies.

spirits, financial and credit card and

Account Director/Account Executive, CMP Media, New York, NY1997 2001 Account Manager/VIN 2000 - 2001

Increased revenue in territory to 35% over budgeted goal of $1.200,000 through integrated media programs. Created and implemented marketing strategy to launch new publication, Advanced Trading revenue of $200,000 in territory, a 40% increase over frequency of

recommendation and implementation of fully ● which resulted in additional

projected sales goal. The increase in revenue was key in increasing publication from 4 to 8 times the following year.

Account Director - InfomationWeek, InternetWeek and Network Computing 1999 - 2000

Prospecting and development of Southeast Territory which resulted in territory growth of 30%

over goal of $10 ,000,000 in integrated marketing programs. ●

billing through recommendation and implementation of fully

The increase in territory revenue resulted in year-end sales honors.

Account Executive - InternetWeek Marketplace 1997-1999

Instrumental in the growth of a nonexistent ($0 billing) West Coast territory to over $1.250,000

in billings. This resulted in a 100% increase in billings in first year working on territory. ● Involved in the subsequent growth and maintenance of West Coast territory that resulted in year over year billing increase of 20% over goal per year. ● Hands on involvement in the repositioning of Communications Week to Internet Week. The repositioning of publication was base to year honors. internet base. due to changes in technology industry from a client server

● Increased billing and continued growth of territory accounts resulted in sales person of the

Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997

Senior Media Planer/Buyer - 1992 - 1997

● Billing Manager - 1986 - 1992

Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY 1981 - 1986

Supervisor Client Accounting - 1982 - 1986

● Administrative Assistant - 1981 - 1982

EDUCATION
● Liberal Arts, Hunter College, New York, NY (completed 60 credits)

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